Best Software for Mid-Market Business
2023
Nothing but the best software. G2 is proud to share our 2023 list of the Best Software for Mid-Market Business
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Software for Mid-Market Business:
Best Software Products / Products for Mid-Market
1
Zendesk for Customer Service
Help Desk
Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—fro
Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—fro
Reviews
Categories
G2 Awards
Best Software Products 2023
Best Customer Service Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Products for Enterprise 2023
Highest Satisfaction Products 2023
Best Analytics and AI Products 2023
Europe Leader Social Customer Service Winter 2024
Middle East Leader Social Customer Service Winter 2024
2
Paylocity
Core HR
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Grid Leader Payroll Winter 2024
Grid Leader Corporate Learning Management Systems Winter 2024
Americas Leader Payroll Winter 2024
Grid Leader Onboarding Winter 2024
3
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Enterprise 2023
Australia Leader Social Media Management Winter 2024
Australia Leader Marketing Automation Winter 2024
ANZ Leader Social Media Management Winter 2024
4
Gong
Revenue AI Platforms
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Sales Products 2023
Best Products for Enterprise 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Implementation Leader Revenue Operations & Intelligence (RO&I) Winter 2024
EMEA Leader Revenue Operations & Intelligence (RO&I) Winter 2024
5
Confluence
Knowledge Base
Give your team one place to share, find, and collaborate on information they need to get work done.
Give your team one place to share, find, and collaborate on information they need to get work done.
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
India Leader Knowledge Base Winter 2024
EMEA Leader Knowledge Base Winter 2024
Results Leader Knowledge Base Winter 2024
Europe Leader Knowledge Base Winter 2024
6
Insider One
Mobile Marketing
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orc
Reviews
Categories
G2 Awards
Best UK Sellers 2023
Best Products for Mid-Market 2023
Best Marketing Products 2023
Best Global Sellers 2023
Best EMEA Sellers 2023
Best Products for Enterprise 2023
Best Software Products 2023
Best Commerce Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Asia Leader Mobile Marketing Winter 2024
7
HubSpot Sales Hub
CRM
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Reviews
Categories
G2 Awards
Best Sales Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Grid Leader Email Tracking Winter 2024
Grid Leader Visitor Identification Winter 2024
Grid Leader CPQ Winter 2024
Results Leader CRM Winter 2024
8
OutSystems
AI Agent Builders
The OutSystems AI-powered low-code platform helps you build enterprise-grade, mission-critical software in a fraction of the time. Now you can use low-code and GenAI to improve and accelerate every part of the software development lifecycle.
The OutSystems AI-powered low-code platform helps you build enterprise-grade, mission-critical software in a fraction of the time. Now you can use low-code and GenAI to improve and accelerate every part of the software development lifecycle.
Reviews
Categories
G2 Awards
Best Development Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Best Products for Enterprise 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best IT Management Products 2023
Latin America Leader Application Development Platforms Winter 2024
Usability Leader Mobile Development Platforms Winter 2024
9
Braze
Push Notification
Create powerful customer engagement with ease, at any scale
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Marketing Products 2023
Usability Leader Push Notification Winter 2024
Relationship Leader Push Notification Winter 2024
Momentum Leader Mobile Marketing Winter 2024
Europe Leader Push Notification Winter 2024
10
Amplitude Analytics
Product Analytics
Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth.
Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth.
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Enterprise 2023
Grid Leader Mobile App Analytics Winter 2024
Europe Leader Product Analytics Winter 2024
ANZ Leader Product Analytics Winter 2024
Middle East Leader Mobile App Analytics Winter 2024
Asia Pacific Leader Product Analytics Winter 2024
11
Freshping by Freshworks
Website Monitoring
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best India Sellers 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Website Monitoring Winter 2024
Europe Leader Website Monitoring Winter 2024
EMEA Leader Website Monitoring Winter 2024
12
Rippling
Core HR
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Products for Mid-Market 2023
Best Security Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Grid Leader HCM Software Winter 2024
Results Leader Single Sign-On (SSO) Winter 2024
13
Loom
Video Communications
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Design Products 2023
Fastest Growing Products 2023
Highest Satisfaction Products 2023
Grid Leader Video Communications Winter 2024
Grid Leader Video Email Winter 2024
14
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
Grid Leader Performance Management Winter 2024
Usability Leader Performance Management Winter 2024
Results Leader Candidate Relationship Management Winter 2024
Results Leader Job Description Management Winter 2024
15
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Reviews
Categories
G2 Awards
Best Project Management Products 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Implementation Leader Project and Portfolio Management Winter 2024
Asia Pacific Leader Work Management Winter 2024
Usability Leader Marketing Calendar Winter 2024
16
Learnerbly
eLearning Content
Transform the way your People learn - give them access to a marketplace of learning resources specific to their needs and curated from 200+ providers.
Transform the way your People learn - give them access to a marketplace of learning resources specific to their needs and curated from 200+ providers.
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Global Sellers 2023
Best UK Sellers 2023
Highest Satisfaction Products 2023
EMEA Leader eLearning Content Winter 2024
Best EMEA Sellers 2023
United Kingdom Leader eLearning Content Winter 2024
EMEA Leader Learning Experience Platforms (LXP) Winter 2024
Europe Leader Learning Experience Platforms (LXP) Winter 2024
Europe Leader eLearning Content Winter 2024
17
Airbase
Spend Management
Manage your entire spend process in one place. Request, pay, and automate your AP accounting with Airbase.
Manage your entire spend process in one place. Request, pay, and automate your AP accounting with Airbase.
Categories
G2 Awards
Best Accounting and Finance Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Implementation Leader Enterprise Payment Winter 2024
18
Cvent Registration
Event Registration & Ticketing
Attract and convert audiences with automated, personalized marketing and beautifully branded websites. Manage speakers, sponsors, and exhibitors. Deliver great content. Event success starts with a unified planning and marketing solution for every event.
Attract and convert audiences with automated, personalized marketing and beautifully branded websites. Manage speakers, sponsors, and exhibitors. Deliver great content. Event success starts with a unified planning and marketing solution for every event.
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Event Registration & Ticketing Winter 2024
Momentum Leader Event Marketing Winter 2024
Momentum Leader Event Registration & Ticketing Winter 2024
19
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Products for Enterprise 2023
Best Marketing Products 2023
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
United Kingdom Leader Social Media Analytics Winter 2024
United Kingdom Leader Social Media Management Winter 2024
Australia Leader Social Media Analytics Winter 2024
20
Highspot
Sales Enablement
Highspot is the industry’s most advanced sales enablement solution. With artificial intelligence technology that powers industry-leading search and recommendations, a flexible approach to content organization, advanced analytics, dynamic guided selling experiences and 50+ certified technology integr
Highspot is the industry’s most advanced sales enablement solution. With artificial intelligence technology that powers industry-leading search and recommendations, a flexible approach to content organization, advanced analytics, dynamic guided selling experiences and 50+ certified technology integr
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Best Products for Enterprise 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Americas Leader Sales Enablement Winter 2024
Canada High performer Sales Enablement Winter 2024
Grid Leader Sales Enablement Winter 2024
21
Asana
Project Collaboration
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Reviews
Categories
G2 Awards
Best Project Management Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
India Leader Work Management Winter 2024
India Leader Marketing Calendar Winter 2024
Asia Leader Marketing Calendar Winter 2024
India Leader Objectives and Key Results (OKR) Winter 2024
22
HiBob HRIS
Core HR
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Results Leader HR Analytics Winter 2024
Europe Leader Time & Attendance Winter 2024
Momentum Leader HR Analytics Winter 2024
Canada Leader Time & Attendance Winter 2024
Middle East & Africa Leader Time & Attendance Winter 2024
23
Greenhouse
Applicant Tracking Systems (ATS)
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best HR Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
EMEA Leader Applicant Tracking Systems (ATS) Winter 2024
Grid Leader Applicant Tracking Systems (ATS) Winter 2024
Europe Leader Applicant Tracking Systems (ATS) Winter 2024
24
Remote
Global Employment Platforms (GEP)
Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.
Reviews
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Best HR Products 2023
Grid Leader Global Employment Platforms (GEP) Winter 2024
Implementation Leader Global Employment Platforms (GEP) Winter 2024
25
Seismic Enablement Cloud
Sales Enablement
Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates.
Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates.
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Highest Satisfaction Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Americas Leader Sales Enablement Winter 2024
EMEA Leader Sales Enablement Winter 2024
Europe Leader Sales Enablement Winter 2024
Latin America Leader Sales Enablement Winter 2024
26
Veeam Data Platform
Online Backup
Modernize your data protection and eliminate downtime with Veeam Data Platform, the simple, flexible, reliable and powerful solution for protecting your Cloud, Virtual and Physical workloads. It just works!
Modernize your data protection and eliminate downtime with Veeam Data Platform, the simple, flexible, reliable and powerful solution for protecting your Cloud, Virtual and Physical workloads. It just works!
Reviews
Categories
G2 Awards
Best IT Management Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Asia Pacific Leader Online Backup Winter 2024
Middle East & Africa Leader Online Backup Winter 2024
EMEA Leader Online Backup Winter 2024
Asia Leader Online Backup Winter 2024
Grid Leader Disaster Recovery Winter 2024
EMEA Leader Data Replication Winter 2024
27
Salesloft
Sales Engagement
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 cus
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 cus
Reviews
Categories
G2 Awards
Best Sales Products 2023
Highest Satisfaction Products 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Grid Leader Outbound Call Tracking Winter 2024
Implementation Leader Outbound Call Tracking Winter 2024
EMEA Leader Outbound Call Tracking Winter 2024
Europe Leader Outbound Call Tracking Winter 2024
28
Wistia
Video Hosting
Wistia provides video hosting for business.
Reviews
Categories
G2 Awards
Best Design Products 2023
Best Products for Mid-Market 2023
Grid Leader Video Hosting Winter 2024
Implementation Leader Video Hosting Winter 2024
Grid Leader Video Platform as a Service (VPaaS) Winter 2024
Latin America Leader Video Hosting Winter 2024
29
Lead Forensics
Visitor Identification
Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.
Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Global Sellers 2023
Best Software Products 2023
Best UK Sellers 2023
Best EMEA Sellers 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
United Kingdom Leader Buyer Intent Data Providers Winter 2024
United Kingdom Leader Marketing Account Intelligence Winter 2024
Europe Leader Marketing Account Intelligence Winter 2024
EMEA Leader Marketing Account Intelligence Winter 2024
30
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Software Products 2023
Best Products for Small Business 2023
Best Marketing Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
United Kingdom Leader Social Media Listening Tools Winter 2024
Asia Leader Social Media Analytics Winter 2024
Spain Leader Social Media Listening Tools Winter 2024
Implementation Leader Social Media Analytics Winter 2024
31
Attentive
Marketing Automation
Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Grid Leader SMS Marketing Winter 2024
Relationship Leader SMS Marketing Winter 2024
Grid Leader Mobile Marketing Winter 2024
32
Jira
Product Management
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Development Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
United Kingdom Leader Product Management Winter 2024
Asia Pacific Leader Product Management Winter 2024
Grid Leader Product Management Winter 2024
Asia Pacific Leader DevOps Winter 2024
33
Paycom
Payroll
Paycom is an HR technology provider with a single-database, end-to-end product providing solutions for Talent Acquisition, Time and Labor Management, Payroll, Talent Management and HR Management, all in one application.
Reviews
Categories
G2 Awards
Best HR Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Grid Leader Background Check Winter 2024
Grid Leader Compensation Management Winter 2024
Grid Leader Time & Attendance Winter 2024
Momentum Leader Background Check Winter 2024
34
Similarweb
Competitive Intelligence
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Marketing Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Grid Leader Digital Advertising Intelligence Winter 2024
Europe Leader Market Intelligence Winter 2024
Usability Leader Content Analytics Winter 2024
Grid Leader Competitive Intelligence Winter 2024
EMEA Leader Market Intelligence Winter 2024
35
GTM Workspace - Powered by ZoomInfo
Sales Intelligence
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
Reviews
Categories
G2 Awards
Best Marketing Products 2023
Best Sales Products 2023
Best Office Products 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Grid Leader Lead Mining Winter 2024
Asia Pacific Leader Lead Mining Winter 2024
Asia Leader Lead Mining Winter 2024
36
monday AI Work Platform
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Reviews
Categories
G2 Awards
Best EMEA Sellers 2023
Best Project Management Products 2023
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Collaboration and Productivity Products 2023
Best Software Products 2023
Best Development Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Best Content Management Products 2023
37
SlickText
SMS Marketing
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Relationship Leader SMS Marketing Winter 2024
Grid Leader SMS Marketing Winter 2024
Canada Leader SMS Marketing Winter 2024
38
PagerDuty
Incident Management
PagerDuty is an end-to-end incident management and response platform that provides developers, IT operations, and business stakeholders the insights they need to resolve and prevent business-impacting incidents quickly. PagerDuty makes it easy to monitor your infrastructure, set up on-call schedules
PagerDuty is an end-to-end incident management and response platform that provides developers, IT operations, and business stakeholders the insights they need to resolve and prevent business-impacting incidents quickly. PagerDuty makes it easy to monitor your infrastructure, set up on-call schedules
Reviews
Categories
G2 Awards
Best IT Management Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Results Leader IT Alerting Winter 2024
Usability Leader AIOps Platforms Winter 2024
Relationship Leader AIOps Platforms Winter 2024
39
WorkRamp
Corporate Learning Management Systems
WorkRamp is a modern training software that helps growing customer facing teams onboard, train, and certify their employees. The platform empowers reps to be more productive by taking training and knowledge materials to where they already work like SFDC, Slack and Chrome. Paired with dynamic and eng
WorkRamp is a modern training software that helps growing customer facing teams onboard, train, and certify their employees. The platform empowers reps to be more productive by taking training and knowledge materials to where they already work like SFDC, Slack and Chrome. Paired with dynamic and eng
Reviews
Categories
G2 Awards
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Implementation Leader Customer Education Winter 2024
Relationship Leader Customer Education Winter 2024
Grid Leader Customer Education Winter 2024
Latin America High performer Corporate Learning Management Systems Winter 2024
Grid Leader Sales Training and Onboarding Winter 2024
Canada Leader Corporate Learning Management Systems Winter 2024
40
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Reviews
Categories
G2 Awards
Fastest Growing Products 2023
Best Products for Small Business 2023
Best Security Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Momentum Leader Vendor Security and Privacy Assessment Winter 2024
EMEA Leader Security Compliance Winter 2024
Asia Leader Vendor Security and Privacy Assessment Winter 2024
41
Zoho Desk
Help Desk
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Reviews
Categories
G2 Awards
Best Customer Service Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Spain Leader Help Desk Winter 2024
Latin America Leader Help Desk Winter 2024
EMEA Leader Help Desk Winter 2024
42
Wiz
Cloud Security Posture Management (CSPM)
Wiz is a CNAPP that consolidates CSPM, KSPM, CWPP, vulnerability management, IaC scanning, CIEM, DSPM, and container and Kubernetes security into a single platform.
Reviews
Categories
G2 Awards
Best Security Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Best Products for Enterprise 2023
Highest Satisfaction Products 2023
Relationship Leader Vulnerability Scanner Winter 2024
Grid Leader Cloud Workload Protection Platforms Winter 2024
Results Leader Container Monitoring Winter 2024
Grid Leader Vulnerability Scanner Winter 2024
43
ServiceNow App Engine
Low-Code Development Platforms
With ServiceNow App Engine, simplify, accelerate, and scale digital experiences. Build low-code apps quickly, with more creators and less complexity. Safely scale cross-enterprise experiences that users love. Bring new enterprise apps to market in half the time and one-third the cost with low-code a
With ServiceNow App Engine, simplify, accelerate, and scale digital experiences. Build low-code apps quickly, with more creators and less complexity. Safely scale cross-enterprise experiences that users love. Bring new enterprise apps to market in half the time and one-third the cost with low-code a
Reviews
Categories
G2 Awards
Best Development Products 2023
Best Software Products 2023
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Canada Leader Low-Code Development Platforms Winter 2024
Americas Leader Low-Code Development Platforms Winter 2024
Asia Pacific Leader No-Code Development Platforms Winter 2024
Grid Leader Low-Code Development Platforms Winter 2024
44
Showpad
Sales Enablement
Showpad makes every buyer interaction count, by preparing sellers better beforehand, turning them into trusted advisors during and by providing actionable insights for a better follow-up afterward. Showpad Content is a part of the Showpad Sales Enablement Platform, which unifies sales content manage
Showpad makes every buyer interaction count, by preparing sellers better beforehand, turning them into trusted advisors during and by providing actionable insights for a better follow-up afterward. Showpad Content is a part of the Showpad Sales Enablement Platform, which unifies sales content manage
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best EMEA Sellers 2023
Best Software Products 2023
Highest Satisfaction Products 2023
Best Products for Mid-Market 2023
Usability Leader Content Experience Platforms Winter 2024
Grid Leader Content Experience Platforms Winter 2024
United Kingdom Leader Content Experience Platforms Winter 2024
Results Leader Content Experience Platforms Winter 2024
Europe Leader Content Experience Platforms Winter 2024
45
HubSpot Service Hub
Help Desk
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Reviews
Categories
G2 Awards
Best Customer Service Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Highest Satisfaction Products 2023
Grid Leader Enterprise Feedback Management Winter 2024
Asia Pacific Leader Enterprise Feedback Management Winter 2024
Americas Leader Enterprise Feedback Management Winter 2024
Canada Leader Customer Self-Service Winter 2024
46
Fin
AI Customer Support Agents
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Reviews
Categories
G2 Awards
Best Customer Service Products 2023
Highest Satisfaction Products 2023
Best Products for Small Business 2023
Best Software Products 2023
Best Analytics and AI Products 2023
Best Products for Mid-Market 2023
Middle East Leader Live Chat Winter 2024
Nordic Leader Customer Self-Service Winter 2024
Germany Leader Customer Self-Service Winter 2024
47
Arctera Backup Exec
Server Backup
Backup Exec is one integrated product that protects virtual and physical environments, simplifies both backup and disaster recovery, and offers unmatched recovery capabilities
Backup Exec is one integrated product that protects virtual and physical environments, simplifies both backup and disaster recovery, and offers unmatched recovery capabilities
Reviews
Categories
G2 Awards
Best Products for Enterprise 2023
Best Products for Mid-Market 2023
Best Software Products 2023
EMEA Leader Server Backup Winter 2024
48
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Reviews
Categories
G2 Awards
Best Products for Small Business 2023
Fastest Growing Products 2023
Best Security Products 2023
Best Software Products 2023
Best Products for Mid-Market 2023
Grid Leader Security Compliance Winter 2024
EMEA Leader Vendor Security and Privacy Assessment Winter 2024
Results Leader Vendor Management Winter 2024
49
Feedonomics
Multichannel Retail
With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs on hundreds of ecommerce shopping destinations around the world.
With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs on hundreds of ecommerce shopping destinations around the world.
Reviews
Categories
G2 Awards
Best Commerce Products 2023
Best Products for Mid-Market 2023
Implementation Leader Catalog Management Winter 2024
Grid Leader Catalog Management Winter 2024
Momentum Leader Catalog Management Winter 2024
Relationship Leader Catalog Management Winter 2024
50
Pendo
Product Analytics
Pendo is on a mission to elevate the world's experiences with software. Organizations around the world use Pendo to accelerate and deepen software product adoption.
Pendo is on a mission to elevate the world's experiences with software. Organizations around the world use Pendo to accelerate and deepen software product adoption.
Reviews
Categories
G2 Awards
Best Development Products 2023
Best Products for Mid-Market 2023
Best Software Products 2023
Europe Leader Digital Adoption Platform Winter 2024
India Leader Digital Adoption Platform Winter 2024
EMEA Leader Digital Adoption Platform Winter 2024
Asia Leader Digital Adoption Platform Winter 2024
Asia Pacific Leader Digital Adoption Platform Winter 2024
United Kingdom Leader Digital Adoption Platform Winter 2024
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards ranks the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories they are a part of. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2022. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products. Also, broadly-defined “Other” categories such as “Other Marketing Software” and “Other IT Security Software” were excluded to ensure we were evaluating products with relevant comparative scoring.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2023 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
To be more inclusive of software companies and products, in 2022, we reduced the number of vendor-level reviews per calendar year to be eligible - from 100 to 50. This criteria is being leveraged for the 2023 list as well. Being eligible of course does not guarantee inclusion on a list.
In 2023, we also added net-new lists for:
- Companies
- UK Software Companies
- France Software Companies
- Germany Software Companies
- Products (persona-based)
- Best products for professionals in Customer Service