Swrve Reviews & Product Details

Swrve Overview

What is Swrve?

The Swrve platform provides unmatched multichannel engagement that enables brands to identify, predict, and act on individual customer wants and needs across devices. By combining messaging across channels with real-time data streaming, marketers can leverage real-time relevance to make real impacts on their bottom line. Enterprise grade apps in industries such as travel, finance, media and entertainment, gaming, and e-marketplaces will immediately see the return on real-time relevance.

Swrve Details
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Swrve Community
Product Description

Swrve combines analytics, segmentation, AB testing, in-app messaging and push notification campaigns in a unified platform that allows monetization managers to continually test apps by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages and push notes.

How do you position yourself against your competitors?

Unlike any other platform on the market, Swrve dynamically creates audiences based on behavioral details with recent frequency as well other static customer properties, due to the real-time data processing engine embedded in the software. Swrve also prides itself on the ability to integrate with virtually any system on the market and quickly adapt to changes and requirements.


Seller Details
Seller
Swrve
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@Swrve_Inc
2,532 Twitter followers
LinkedIn® Page
www.linkedin.com
74 employees on LinkedIn®
Description

Swrve combines class-leading analytics, segmentation, AB testing, in-app messaging and push notification campaigns in a unified platform that allows monetization managers to continually test apps by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages and push notes.


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Swrve Reviews

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Digital Customer Engagement Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The platform is very easy to use. Campaigns can be set up and sent in a matter of minutes, and the dashboard provides easy to use and easy to explain analytics.

The Swrve team are extremely helpful and are very invested in your success with their product.

Review collected by and hosted on G2.com.

What do you dislike?

Estimated audiences for specific campaigns could be improved by refreshing the estimate after each sent campaign to take into account users that have uninstalled in the market. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Swrve to on-board and educate new users in our apps.

Retain lapsing users.

Increase the number of users who transact on our apps. (Plan purchase, Top up, send credit etc)

Cross selling of the other apps we have available to our digital customers

Create awareness for promotions or events running in the market.

30 day retention is 12% higher for users that receive Swrve campaigns. as well as a significant increase in plan purchases due to

Review collected by and hosted on G2.com.

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UF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Analytics and event management - Also one of the most powerful type of message i've ever used in my professional career is the Conversation.

I like the variety of options, the fullness of the interconnectivity, and the options for your outbound campaigns according to the many different marketing channels. It works well internationally, so it's flexible per client based on the type of English you need to use (and I'm certain other languages will prove it's flexibility as well). Review collected by and hosted on G2.com.

What do you dislike?

There is not much I dislike, but if I had to choose something it would be that at times the system can be slow when doing complicated segments. The basic reporting is OK but could use some improvement. I would like to have the exact person who clicked on a particular push. Not an aggregated % Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The ease of use for internal user is amazing. We where live with the integration and after few weeks we where autonomous in using

I do really suggest of using it because i've nver user a simple interface like swrve and also it gives you the opportunity to leverage on several features to increare your kpi

One of the things i've mostly appreciated is the support we have received in every step of our journey: from the integration to the exprtise that the team has shown us when having issues. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm solving the retention-1 kpi issue we had before using Swrve.

People where using the app just once and after 30 days. thanks to swrve we have increased the number of recurring users and also owe have increased the number and % of people with digital company within our company.

Also we are able to send with any issues geo push notifications Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love swrve's customer service; they have always been and continue to be responsive Review collected by and hosted on G2.com.

What do you dislike?

Not much; I wish it was cheaper though, so that small players can use them. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do it; you won't regret it; 5 years for me as a customer and counting and they keep improving. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using swrve for all facets of live operations such as to make a successful mobile title and we love every aspect of it. Review collected by and hosted on G2.com.

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Deacon
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Swrve makes it easy to create push campaigns that aren't boring and cliche. It helps deliver an unique touch to customers which creates the beginning of a relationship right from the get go. With customisation and survey creator, it helps you engage with customers a whole lot easier and see more details stats of mobile usage. Review collected by and hosted on G2.com.

What do you dislike?

It can take time to make it more personal to your needs and can require a lot of monitoring. Though this is obvious, it has a great interface and is worth investing the time into. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Swrve may or may not be the product for you, but it's worth checking out the demo and other resources as it could really boost your customer relationship. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is helping see mobile interactions a lot clearing. So many people use mobile devices it can be hard to keep track of certain statistics. This is where Swrve helps. Review collected by and hosted on G2.com.

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Lead Growth Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

SWRVE gave Hopster the ability to communicate more effectively the changes going on within the app to both Parents and kids through push, and in-app messaging with a positive impact on awareness, app engagement, and subscriber retention. Secondly, the resource testing has enabled Hopster to improve the on-boarding experience for new and existing users with minimal development

A feature which I love as a marketer but didn’t get a chance to implement was the Facebook Ads and on-boarding integration - ensuring the ads seen by a user matches with the messaging in the on boarding. Review collected by and hosted on G2.com.

What do you dislike?

Having to manage two campaign profiles for iOS and Android separately which means duplicating everything across both. Though this is on SWRVE’s roadmap to integrated. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Involve your developers as early as possible so that they can see the possibilities of leveraging SWRVE beyond just Messaging and simple A/B testing. It’s a great tool to enable/disable new features and soft launch new features to a small subset of users, or disable features if they are the leading cause of a crash not discovered during QA. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We leverage SWRVE to address three main issues. 1) Decrease the drop of rate during first user on-boarding 2) Keep the parents involved in the app, as we lost their engagement once handed off to kids, to increase awareness of app changes, and overall engagement 3) A/B test new features and in some cases soft-launch them to sub-set of users

Overal we saw a 20% improvement in conversion rate and retention through on-boarding improvement and the implementation of the in-app messaging center (feature known as ‘inbox’) Review collected by and hosted on G2.com.

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Digital Marketing Manager
Publishing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Really easy interface, makes setting up push and in app messaging a simple task.

The team we've worked with over the past couple of years have been super helpful and really great at explaining how we can go about getting what we need out of the platform. Review collected by and hosted on G2.com.

What do you dislike?

Some message limitations (ie scrolling back and forth through in-app messaging) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Big push on automated journeys across our apps in order to increase user retention. This has come as a result of realising the benefits and importance of keeping users engaged and returning to the apps. Review collected by and hosted on G2.com.

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Senior Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We stated using Swrve for push notifications, but now we use the in-app messages even more. Swrve's support has been very quick to respond to our requests for bug fixes or additional features. Review collected by and hosted on G2.com.

What do you dislike?

There have been a couple of bugs that got in our way, but they have always been fixed quickly -- sometimes even before we reported them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Swrve to increase user engagement by targeting specific groups of customers with specific messages. Review collected by and hosted on G2.com.

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Community Developer
Computer Games
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Swrve was critical in being able to contact and reach our player base quickly and effectively with in-app messaging solutions! Review collected by and hosted on G2.com.

What do you dislike?

Swrve does everything is says it does - I never hit any "wishlist items" that I had hoped would be included and weren't already. Ultimately, the price is a bit steep but if you want to avoid any work building and integrating a solution like this, it's worth it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Building an in-app messaging solution for our game has always been daunting and being able to utilize Swrve to reach our players quickly with messages that help direct within and outside of the mobile experience has been critical. Review collected by and hosted on G2.com.

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Postdoctoral Scholar
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

My favorite feature of this software is the real-time customer data allowing our company to make marketing changes on the go to adapt to what our customers need.

In addition, Swrve is very robust reaching out to millions of customers within days generating a very rich data set that can be used to make further marketing changes.

This is one of the best software I used for marketing to increase customer retention. Review collected by and hosted on G2.com.

What do you dislike?

The software itself is not very user friendly and it is hard to navigate through it. Also, I have seen some issues with SDK updates but this feature appears to be improving. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It takes sometime to get use to software so please give yourself plenty of time to play around with he platform before using it for real. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Great platform to target customers and to generate marketing data. Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Swrve's audience segmenting tools are great and allow users to get very granular when targeting an audience. Review collected by and hosted on G2.com.

What do you dislike?

Swrve has a lot of quirks around the UI. For example, when inputting payload parameters in the behavior filters and you enter an invalid parameter Swrve will alert you, but it does not do this when inputting user properties in the user profile filters. I have also have some frustration around the fact that users are not able target messages around other messages unless they are already live and that you cannot target across different message types. IE - Show this in-app message only if a user has received that push notification. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As our app is still new in its lifecycle, some of the features are still in an MVP status and being built out, Swrve allows to easily work around this to target specific audiences. Review collected by and hosted on G2.com.

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Customer Support Professional
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Swrve makes it easy to create campaigns. It provides a unique touch to customers that creates the beginning of a relationship from the beginning. With the personalization and the creator of the survey, it helps you to get involved with customers much more easily and see more detailed statistics of mobile use. Review collected by and hosted on G2.com.

What do you dislike?

The only thing that bothers me is that it often requires a lot of monitoring that was not expected and this is somewhat cumbersome and takes time. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Really his attention is nice that one feels that he knows about it all his life. For this reason I recommend it since you will feel confident and perform a relaxed job. Also definitely, it is a better way to work with A / B tests than other tools in the market. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

None at the moment. Review collected by and hosted on G2.com.

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Head of Production
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Managing our campaigns and monitoring our A/B tests through the web dashboard is really easy and we struggle way less with setting up campaigns than with other tools we've tested. Review collected by and hosted on G2.com.

What do you dislike?

The technical integration can be a bit tricky and SDK updates can be a struggle at times, especially with compatibility issues with other SDKs we're using. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to determine what are the best changes we can put in our app through A/B testing such changes. We're also getting more engagement out of our users thanks to the messaging (both PUSH and in app) features of swrve. Review collected by and hosted on G2.com.

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Digital Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The ability to edit in-app messages visually and great targeting capabilities. The integration with SMS and emails. Review collected by and hosted on G2.com.

What do you dislike?

Reports are not as good as they should be. Language segmentation is still improvable, but they are working on it. Price is high. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It requires a high budget, so make sure to also test free or low-cost alternatives first. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can efficiently automate messaging in several apps and countries, across different touchpoints. Review collected by and hosted on G2.com.

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Senior Manager, Live Ops & CRM
Computer Games
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Easy to learn UI. Segment builder is useful. Review collected by and hosted on G2.com.

What do you dislike?

Only 1 a/b test per resource. API is lackluster. Can't upload segments. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is not a tool for live ops. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Game optimization through testing. Review collected by and hosted on G2.com.

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Director of Product Marketing
Entertainment
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The customer support; the capability to use for notifications, email and A/B testing Review collected by and hosted on G2.com.

What do you dislike?

design limitability; inability/complexity to get integrated with Roku Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

simplified it; made it easier for me to connect with my users; increase engagement & rentention Review collected by and hosted on G2.com.

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Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

As a product manager I am no longer dependent on my developers to reach my users directly Review collected by and hosted on G2.com.

What do you dislike?

The styling option could be enhanced, supporting GIFs in in-app messages and conversations would be great. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They are very friendly Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Direct messaging, personalization, increase app rating Review collected by and hosted on G2.com.

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CO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Setting up and managing multivariate tests

Applying segments/cohorts set up for one campaign or test to another

Serving different config data files to different player segments Review collected by and hosted on G2.com.

What do you dislike?

The web interface is a bit clunky

Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard

It's not cheap Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great software. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Swrve for our mobile app analytics and communications; mostly focused on push notifications. It enables us to communicate with our app users, via pushes and in-app messaging. Swrve is used by the Digital Marketing Team and the Technology team. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It's easy to configure push campaigns, very friendly interface.

Very effective also. Review collected by and hosted on G2.com.

What do you dislike?

No bad experience so far, maybe there could be more personalizing options for push notifications. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easy push campaigns. Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

We use Swrve for our mobile app analytics and communications needs. These needs were focused on allowing our org to get push notifications and communicate with our other apps that we were using internally. Review collected by and hosted on G2.com.

What do you dislike?

The price can be a lot from an Opex standpoint, but the ROI kicks in very quickly. Also, the analytics piece could be more robust. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

use it if the cost is not a factor. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We solved the following business issues; mobile segmentation, CRM integration with multivariate testing and real-time analytics that are executable. Review collected by and hosted on G2.com.

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UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Functional UI with powerful reporting abilities Review collected by and hosted on G2.com.

What do you dislike?

Not as granular as it could be. It won't be a fit for more robust products that need greater customization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's a great fit for clients that don't want to pull data out of swrve and into a datawarehouse + adding on a visualization layer. Review collected by and hosted on G2.com.

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Geoneology Research Network
Research
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like that Swrve includes AB testing and has a strong analytics feature Review collected by and hosted on G2.com.

What do you dislike?

A huge part of our marketing is Dropbox campaigns, and I’m disappointed that it isn’t offered Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want to up your mobile engagement, try this software out Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mobile engagement Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Pretty easy to set-up and to use, and great interactions with the support team. Review collected by and hosted on G2.com.

What do you dislike?

Interface is a bit nerdy, could use a bit of innovative UI. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitively a best way to deal with A/B testing than others tools on the market. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Management of our numerous push/in-app campaigns, and A/B testing for our games new features. Review collected by and hosted on G2.com.

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UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like how the software is easy to follow and use and download starting off on this software is very easy to use and learn. Review collected by and hosted on G2.com.

What do you dislike?

At this time there is nothing I dislike about it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Very easy to download if you're wanting to learn on a easy software. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Advertising is very easy with this software. Review collected by and hosted on G2.com.

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