
The platform is very easy to use. Campaigns can be set up and sent in a matter of minutes, and the dashboard provides easy to use and easy to explain analytics.
The Swrve team are extremely helpful and are very invested in your success with their product.
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Estimated audiences for specific campaigns could be improved by refreshing the estimate after each sent campaign to take into account users that have uninstalled in the market. Review collected by and hosted on G2.com.
Analytics and event management - Also one of the most powerful type of message i've ever used in my professional career is the Conversation.
I like the variety of options, the fullness of the interconnectivity, and the options for your outbound campaigns according to the many different marketing channels. It works well internationally, so it's flexible per client based on the type of English you need to use (and I'm certain other languages will prove it's flexibility as well). Review collected by and hosted on G2.com.
There is not much I dislike, but if I had to choose something it would be that at times the system can be slow when doing complicated segments. The basic reporting is OK but could use some improvement. I would like to have the exact person who clicked on a particular push. Not an aggregated % Review collected by and hosted on G2.com.
Swrve makes it easy to create push campaigns that aren't boring and cliche. It helps deliver an unique touch to customers which creates the beginning of a relationship right from the get go. With customisation and survey creator, it helps you engage with customers a whole lot easier and see more details stats of mobile usage. Review collected by and hosted on G2.com.
It can take time to make it more personal to your needs and can require a lot of monitoring. Though this is obvious, it has a great interface and is worth investing the time into. Review collected by and hosted on G2.com.
SWRVE gave Hopster the ability to communicate more effectively the changes going on within the app to both Parents and kids through push, and in-app messaging with a positive impact on awareness, app engagement, and subscriber retention. Secondly, the resource testing has enabled Hopster to improve the on-boarding experience for new and existing users with minimal development
A feature which I love as a marketer but didn’t get a chance to implement was the Facebook Ads and on-boarding integration - ensuring the ads seen by a user matches with the messaging in the on boarding. Review collected by and hosted on G2.com.
Having to manage two campaign profiles for iOS and Android separately which means duplicating everything across both. Though this is on SWRVE’s roadmap to integrated. Review collected by and hosted on G2.com.
Really easy interface, makes setting up push and in app messaging a simple task.
The team we've worked with over the past couple of years have been super helpful and really great at explaining how we can go about getting what we need out of the platform. Review collected by and hosted on G2.com.
Some message limitations (ie scrolling back and forth through in-app messaging) Review collected by and hosted on G2.com.
We stated using Swrve for push notifications, but now we use the in-app messages even more. Swrve's support has been very quick to respond to our requests for bug fixes or additional features. Review collected by and hosted on G2.com.
There have been a couple of bugs that got in our way, but they have always been fixed quickly -- sometimes even before we reported them. Review collected by and hosted on G2.com.
Swrve was critical in being able to contact and reach our player base quickly and effectively with in-app messaging solutions! Review collected by and hosted on G2.com.
Swrve does everything is says it does - I never hit any "wishlist items" that I had hoped would be included and weren't already. Ultimately, the price is a bit steep but if you want to avoid any work building and integrating a solution like this, it's worth it. Review collected by and hosted on G2.com.
My favorite feature of this software is the real-time customer data allowing our company to make marketing changes on the go to adapt to what our customers need.
In addition, Swrve is very robust reaching out to millions of customers within days generating a very rich data set that can be used to make further marketing changes.
This is one of the best software I used for marketing to increase customer retention. Review collected by and hosted on G2.com.
The software itself is not very user friendly and it is hard to navigate through it. Also, I have seen some issues with SDK updates but this feature appears to be improving. Review collected by and hosted on G2.com.
Swrve's audience segmenting tools are great and allow users to get very granular when targeting an audience. Review collected by and hosted on G2.com.
Swrve has a lot of quirks around the UI. For example, when inputting payload parameters in the behavior filters and you enter an invalid parameter Swrve will alert you, but it does not do this when inputting user properties in the user profile filters. I have also have some frustration around the fact that users are not able target messages around other messages unless they are already live and that you cannot target across different message types. IE - Show this in-app message only if a user has received that push notification. Review collected by and hosted on G2.com.
Swrve makes it easy to create campaigns. It provides a unique touch to customers that creates the beginning of a relationship from the beginning. With the personalization and the creator of the survey, it helps you to get involved with customers much more easily and see more detailed statistics of mobile use. Review collected by and hosted on G2.com.
The only thing that bothers me is that it often requires a lot of monitoring that was not expected and this is somewhat cumbersome and takes time. Review collected by and hosted on G2.com.
Managing our campaigns and monitoring our A/B tests through the web dashboard is really easy and we struggle way less with setting up campaigns than with other tools we've tested. Review collected by and hosted on G2.com.
The technical integration can be a bit tricky and SDK updates can be a struggle at times, especially with compatibility issues with other SDKs we're using. Review collected by and hosted on G2.com.
The ability to edit in-app messages visually and great targeting capabilities. The integration with SMS and emails. Review collected by and hosted on G2.com.
Reports are not as good as they should be. Language segmentation is still improvable, but they are working on it. Price is high. Review collected by and hosted on G2.com.
As a product manager I am no longer dependent on my developers to reach my users directly Review collected by and hosted on G2.com.
The styling option could be enhanced, supporting GIFs in in-app messages and conversations would be great. Review collected by and hosted on G2.com.
Setting up and managing multivariate tests
Applying segments/cohorts set up for one campaign or test to another
Serving different config data files to different player segments Review collected by and hosted on G2.com.
The web interface is a bit clunky
Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard
It's not cheap Review collected by and hosted on G2.com.
It's easy to configure push campaigns, very friendly interface.
Very effective also. Review collected by and hosted on G2.com.
No bad experience so far, maybe there could be more personalizing options for push notifications. Review collected by and hosted on G2.com.
We use Swrve for our mobile app analytics and communications needs. These needs were focused on allowing our org to get push notifications and communicate with our other apps that we were using internally. Review collected by and hosted on G2.com.
The price can be a lot from an Opex standpoint, but the ROI kicks in very quickly. Also, the analytics piece could be more robust. Review collected by and hosted on G2.com.