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Location-Based Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Location-Based Marketing Software

    Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location. This type of software identifies when a customer or prospect is near a predefined point of interest (POI) and triggers the delivery of personalized, contextual marketing content to their mobile device. With these tools, marketers are able to target “the right customer in the right place at the right time" and encourage them to perform a desired action, such as visiting a store or making a purchase. Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants, but it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.

    Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through footfall analytics or attribution features. Some location intelligence software and visitor behavior intelligence software solutions offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.

    Products in this category identify users in a geolocation by integrating with a variety of different technologies, such as geofencing software, Wi-Fi, and Bluetooth Low Energy (BLE) beacons. As a result, location-based marketing software often integrates with, or is provided as a feature of, guest Wi-Fi providers and mobile marketing software.

    To qualify for inclusion in the Location-Based Marketing category, a product must:

    Identify prospects or customers within a specified geolocation through the use of geofencing, Wi-Fi, BLE beacons, or a similar geotargeting technology
    Provide tools for delivering automated messages to users based on geolocation
    Analyze the performance of location-based marketing campaigns

    Compare Location-Based Marketing Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (16)4.7 out of 5
    Entry Level Price:Free

    The most used Geofencing SDK thanks to our long time experience resulting in high accuracy & low battery-use. Developing advanced location based functionalities in an app is time-consuming. PlotProjects SDK is easy to install and implement in your app. We also provide you with accurate data and the right numbers to precisely measure footfall and store visits. It has been used and tested by many high-scale publisher apps, airlines, time management apps, airports etc. Examples:

    (15)3.8 out of 5

    Adobe Experience Platform is the first purpose-built customer experience management platform. With real-time customer profiles, continuous intelligence, open and extensible architecture, and more, Adobe Experience Platform makes delivering personalized customer experiences at scale a reality.

    (26)4.6 out of 5
    Optimized for quick response

    Purple are a leading provider of WiFi analytics. WiFi analytics involves using your guest WiFi network as a means of capturing customer data. This data can include name, date of birth, interests, hometown, contact details, footfall, dwell, frequency of visits and more. You can then use this data to build better customer profiles and drive personalized marketing campaigns - ultimately transforming your guest WiFi network into a revenue generating tool for your business. Purple's software solutio

    (13)4.7 out of 5
    Entry Level Price:Free

    Radar is location data infrastructure. Our developer-friendly, privacy-first SDKs and APIs for geofencing, search, and geocoding helps companies like Burger King,, Ibotta, and DraftKings build amazing location-aware app experiences.

    (7)4.2 out of 5

    Cisco Hyperlocation delivers exceptional indoor location accuracy using your Cisco indoor Wi-Fi. Three Cisco technologies-the next-generation Hyperlocation Aironet 4800 access point, Connected Mobile Experiences (CMX) location engine, and CMX Location SDK-work together to enhance both accuracy and refresh rate for precision navigation, engagement, analytics and other location services.

    (12)4.9 out of 5

    Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and ope

    (2)3.8 out of 5

    Engage with users in new ways by getting more value from mobile devices via location-powered apps. Aruba leads the way with indoor turn-by-turn directions, proximity-based notifications, and asset tracking.

    (3)4.2 out of 5

    Proximity is an independent beacon ecosystem offering a robust set of capabilities for creating, managing and optimising in-store and proximity marketing.

    (2)4.8 out of 5
    Optimized for quick response

    Wi-Fi Alive is a proximity marketing solution that is budget-friendly and a results-driven way to message onsite customers providing you the ability to effect basket size, confirm proximity, and disrupt customers’ current state with a text message that gets immediate attention. To learn more, visit

    (1)4.5 out of 5

    Beaconstac's platform offers a comprehensive, end-to-end solution including a robust platform and BLE beacons that work out of the box. Recognized by Forbes as a favorite amongst SMBs, Beaconstac's beacon marketing allows anyone to seamlessly connect the offline and online world.

    (1)4.0 out of 5

    CMX Engage delivers valuable location insights and powers engaging portal and application experiences.

    (2)2.5 out of 5

    Engage is your proximity marketing tool. An audience engagement and segmentation engine that delivers unparalleled geo-targeted and trigger-based messaging capability to enhance customer experience.

    (1)4.0 out of 5

    Digital Element offeres IP datasets which include country/region/city/postcode location, latitude/longitude, domain, ISP, connection speed and type, home/business, company name, proxies and validated, global IP-to-ZIP/postal code-level data.

    (1)5.0 out of 5
    Entry Level Price:Free 5,000 Contacts

    Stampede captures data from people visiting premises to bring new users into your business and bring customers back. Hospitality, hotels, cafes, restaurants, bar, theatres and all sorts of other businesses are using the Stampede software to gather thousands of e-mail. Email marketing, review gathering, custom integrations and WiFi analytics all come together Its simple to use and nicely branded with your companies logo, and puts you back in control of your customers and your database

    (4)4.9 out of 5

    Xtremepush is a customer engagement, personalisation and data platform. It’s purpose-built for multichannel and mobile marketing. It has all of the capabilities you need to understand, engage and influence your customers. Xtremepush empowers brands to deliver relevant and real-time messages across email, website, mobile app, SMS and social messengers. The modular platform combines enterprise-grade analytics with a full suite of campaign optimisation tools. It also allows brands to unify their

    0 ratings

    adcleek is an independent online trading company Based in Paris and oriented towards the European market, adcleek specializes in techniques for optimizing communication campaigns on the internet. adcleek offers, in particular to the advertising market, the management and optimization of communication campaigns on marketplaces and purchasing in real time.

    0 ratings

    Beaconstac's NFC tags transform offline marketing material into interactive experiences. Backed by a robust platform that gathers intelligent analytics, businesses can offer an app-less way for consumers to engage with their products.

    0 ratings

    Location-aware customer insights and marketing tools for brick & mortar retailers. Bloom Intelligence is a WiFi marketing and customer analytics software as a service platform for restaurant and retail locations. With Bloom, automated marketing becomes easier than ever. Passively collect detailed customer profiles for segmented, personalized marketing, and customer analytics even they don't log into your WiFi. Improve online ratings, identify churning customers, create loyalty programs, and

    0 ratings

    Our patented platform empowers creators to build dynamic digital experiences and channel them through physical items using technologies like NFC, QR and geofencing. Because physical things are made smarter, users can access valuable content with just a tap or scan of a smartphone.

    0 ratings

    Location delivers relevancy and intent. Bluedot empowers companies (via their mobile app) to take advantage of real-world insights and uncover the right moments to message customers on their preferred channels. Bluedot’s mobile location technology enables brands and enterprises to delight customers - at scale. We deliver 20x location precision over other solutions. No hardware required.  Know where you’re customers have been, where they frequent and anticipate how best to engage them. 1:1 insi

    0 ratings

    WiFi marketing and analytics for physical spaces. BridgeLogic’s user-friendly software allows you to effortlessly create a custom login page for end-users to sign-in to venue WiFi through email or mobile, customized surveys or social networks (Facebook, Instagram, Twitter…) Every time a customer connects to your Wi-Fi through a custom branded log-in page you automatically collect customer social and demographic data to get an inside view at your customer base, their likes and interests, and how

    0 ratings

    Bubbl is an advanced cloud-based campaign and analytics platform that quickly and easily unlocks location based mobile marketing with iOS, Android and Cordova app plug-ins and SDKs. The suite of marketing tools provide sophisticated, highly accurate, geofence activation, locking into locations and times to serve mobile content and customer engagement.

    0 ratings

    Cosmose AI is the #1 solution for offline stores

    0 ratings

    Energizing customer experience. Seamless and powerful in-store analytics and omnichannel marketing platform. Flame is a marketing and instore analytics solution that helps you to understand and connect with your customers. You will understand your clients´ behavior with in-store analytics, connect with them thanks to in-store onboarding and offer them what they need by segmenting audiences and automating personalized campaigns. You will generate a faithful and committed client, you will make ef

    0 ratings

    Provides Guest WiFi Hotspot solutions to SMEs and Retail outlets. Includes WiFi marketing, location-based analytics, Social Hotspots, and targeted marketing.

    0 ratings

    A Simple yet Powerful Platform to run Location based Contests and Sweepstakes

    0 ratings

    Organize the physical world to analyze visitation patterns and customer dwell times at points of interest to help identify audiences you want to be in front of. Once youve identified who is important, reach them on any device through paid media or other marketing channels such as in-app, SMS, or email. Attribute the success of your campaigns based on actual in-store foot traffic numbers or performance-based digital metrics.

    (1)0.0 out of 5

    GroundTruth is the most widely used and trusted 3rd-party-verified location marketing platform

    (1)4.0 out of 5

    HYP3R is a location-based marketing platform that unlocks a treasure trove of powerful geosocial data. We work with innovative teams who believe in better marketing for businesses and consumers. With HYP3R, marketers can analyze consumer and competitive behavior on-location, engage customers in a delightful way, and acquire high-value customers through hyper-targeted campaigns.

    0 ratings

    An enterprise-grade IoT platform for location and motion intelligence.

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