One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys

Straightforward and intuitive UI

Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers

Many advanced scheduling and AB testing options

Easy to use journey editor

Works with liquid programming language to create complex logic

Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder Review collected by and hosted on G2.com.

The IDE experience lacks more specific errors notification and logging

The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow

Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations

Everything else is damn good Review collected by and hosted on G2.com.

What stands out about Braze is its ability to seamlessly combine robust automation with personalized customer experiences across multiple channels. The platform’s user-friendly design makes it easy to build sophisticated customer journeys that respond dynamically to user behavior. Real-time analytics give me immediate feedback, enabling quick adjustments to boost engagement. This combination of flexibility and insight allows me to deliver timely, relevant messages that truly resonate with my audience. Review collected by and hosted on G2.com.

The onboarding process could be smoother, as the extensive features and options can feel overwhelming initially. A more structured and interactive onboarding experience would be helpful for getting new users up to speed quickly. Also, while advanced segmentation options are powerful, they sometimes require a steep learning curve to master fully, which can slow down campaign execution. Review collected by and hosted on G2.com.

Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. Review collected by and hosted on G2.com.

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. Review collected by and hosted on G2.com.

Braze just gets it. It’s super easy to use and implement, brings all your channels together, and lets you build smart, personalised campaigns without the tech headache. Perfect for busy teams who want to move fast and make real connections. There are tons of resources and also love the community feature. Review collected by and hosted on G2.com.

There’s definitely a learning curve with Braze, and you’ll need to go through a ton of resources and documentation but honestly, that feels like part of the deal. The good news is, there’s plenty of suppot to guide you, and once you get the hang of it, it’s totally worth it! Review collected by and hosted on G2.com.

Mobile first so push, in-app and whatsapp are all there as standard and easy to use. Review collected by and hosted on G2.com.

The data model and functions are still very limited. There are restrictive limits on the amount of data in catalogues, nested filters, tags used for tracking analytics etc. You also can't restrict volume in journey paths, see the number of people per job run, get comms job alerts, toggle between audience views in message previews, save in-app templates, see a calendar view and query the profile table in currents. In summary - if you don't have strong data support this is not the tool for you as the data must be in a very specific format on ingested. Think of it as simply a sending tool; it can't be used as a CRM system. Review collected by and hosted on G2.com.

My favorite thing about Braze is its empowerment of all team members to run a campaign from start to end. It is easy and intuitive to build audiences, pull code blocks and templates, and even preview test devices in the platform to ensure no breaks are occurring. Review collected by and hosted on G2.com.

Coming from SFMC, I wouldn't say I like Braze's lack of an auto-save feature. A few times, I have forgotten to save a work in progress, only to find that the tab or browser has accidentally been exited and all work has been lost.

It would be great to have a toggle feature where the user could choose whether they want auto-save functionality. Review collected by and hosted on G2.com.

As a relatively new user of Braze, I can say it was fairly simple to learn and to get started with, thanks in great part to their excellent and comprehensive learning center. They also offer decent customer support — my experience has been very positive as inquiries were responded to (and resolved) in a timely manner. I use Braze daily as part of my role and generally find it quite intuitive and convenient, allowing for ample customization options to make the product fit one's unique business needs and use cases. Review collected by and hosted on G2.com.

As someone who hadn't previously used any other similar products, I've found some rather strange UI/UX choices across the product, and I feel that there is plenty of room for improvement in terms of ease of use and scalability. Review collected by and hosted on G2.com.

I appreciate the involvement and care of the team members at Braze we have in place today. They are top notch and always with me as we navigate this ever evolving space. Special shout out to Bobby L. Dylan C, Lydia, and Paul N! I also appreciate all the work that has been put into AI, though I would like to see more of it in canvas build. Review collected by and hosted on G2.com.

I feel like I had to fight for the team I get to work with at Braze today. Some special team offers don't have clear objectives and measures. Canvas methods of measurement has been impossible to understand for anyone outside of the CRM team and even for us it creates a challenge to do effective testing. Implementation updates don't have a map and it makes it hard on our team and Braze team to come together...though the Modernization team today (shout out to Steven and Jonathan) have started to change my mind on this potential. Review collected by and hosted on G2.com.

- Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.

- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.

- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time.

- Support response times are incredibly quick.

- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more? Review collected by and hosted on G2.com.

- Finding answers for unique use cases, especially around things like anonymous users, can take extra time. There's not a lot of documentation around these kinds of campaigns.

- (updating my review in fall 2025) The connection between workspaces has improved, but it's still not consistent across the board, resulting in some duplicative work. Review collected by and hosted on G2.com.

I appreciate Braze's canvas usability, which significantly enhances my experience when interacting with the software. The ability to move steps easily within the canvas is particularly beneficial, allowing for a more flexible and efficient workflow. This feature helps me seamlessly organize tasks and manage customer communications without unnecessary complications. Additionally, the overall user interface design of Braze contributes to a smooth and intuitive process, making it easier to accomplish my goals in customer relationship management. Review collected by and hosted on G2.com.

The lack of an autosave feature in Braze. If I accidentally hit the back button or navigate away from the page, I lose all my unsaved work. This oversight disrupts my workflow as it forces me to re-do tasks, leading to wasted time and effort. Review collected by and hosted on G2.com.