--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1776 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1776 scale: '5' date_modified: '2026-09-25' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,776 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users praise the **ease of use** of Braze, highlighting its intuitive interface and clear documentation for effortless learning. (385 reviews) - Users find Braze to be exceptionally **intuitive and user-friendly** , facilitating easy learning and campaign creation. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze's **responsive customer support** , highlighting the ease of collaboration and implementation throughout their experience. (151 reviews) - Users appreciate the **multi-channel management** of Braze, enjoying its stability and intuitive features across different markets. (151 reviews) - Users value Braze's **flexibility and ease of learning** , enhancing personalization and scalability to meet varied needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users face a challenging **learning curve** with Braze, especially with advanced features and technical coding skills required. (159 reviews) - Users regret the lack of a **mobile app wallet solution** , which limits user engagement and complicates reporting processes. (149 reviews) - Users find Braze's **complexity and pricing transparency** limiting, especially for simple survey applications and segment management. (102 reviews) - Users find Braze's **limited features** hinder effective analytics and feedback gathering, making it complex for basic use. (93 reviews) - Users experience a **steep learning curve** with Braze, finding the onboarding and advanced features overwhelming at times. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Modern Design with Seamless Data Syncing **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan H. | Enterprise (> 1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really like Braze for its modern design and simplicity. It's efficient for getting new data into Braze, especially with the seamless ability to sync data from Snowflake. This setup helps marketers feel like they're being more innovative simply by using a more modern system. The initial setup of Braze was a breeze, and the data connection was great. Although reformatting the data took some effort, it was definitely worth it. **What do you dislike about Braze?** Number event filters for segmentation could be higher. We use a lot of event-driven campaigns, so having a limit on how many event properties can be used for segmentation is limiting. **What problems is Braze solving and how is that benefiting you?** Braze allows automated and fluid campaigning, making marketers feel more innovative. It’s efficient for syncing data seamlessly from Snowflake. ### 2. Effortless Data Integration, Fast Campaign Adaptation **Rating:** 4.0/5.0 stars **Reviewed by:** Jeeves B. | Martech Platform Lead, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze's native capabilities to connect to data lake platforms like GCP. This has been a game changer for the marketing team, enabling them to access more data and action campaigns to adapt to market volatility much more efficiently. While it previously took weeks with Salesforce Marketing Cloud, now the team can adapt in hours. I also found the initial setup process quite efficient with the help of a trusted partner, CACI. **What do you dislike about Braze?** Greater flexibility with data model design. Sometimes it is difficult to fit a relational data model into Braze. **What problems is Braze solving and how is that benefiting you?** Braze provides access to data for enhanced personalization and quick adaptation of campaigns to market changes, significantly reducing the time from weeks to hours compared to my previous tool. ### 3. Brilliant platform with great features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 11, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Landing pages are versatile, and with the help of AI, vibe coding is easier than ever to create professional pages. The catalogs feature is also a powerful way to automate content, it has enabled automating content when site changes become live. **What do you dislike about Braze?** The integration of AI, and personalisation using drag and drop features could be a great way to create impactful campaigns. The segmentation criteria could be improved to enable enhanced filtering. **What problems is Braze solving and how is that benefiting you?** Braze supports campaign delivery whether that be collating the data passed for easy segmentation of audiences, using canvases to create an automated program so campaigns can be created and automatically sent out to consumers 24/7. The integration with Liquid logic has made personalisation easy and the software that detects 'same account' is also very handy for a clean data. ### 4. Strong cross-channel coordination and solid real-time personalization, but setup is tough **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** September 22, 2026 **What do you like best about Braze?** Braze coordinated customer engagement across channels very well. Real-time personalization is usually timely and relevant, and I’ve seen some improvement from the AI-powered decisioning and optimization. Scheduling, triggered notifications, and audience insights have also worked well for me. **What do you dislike about Braze?** Ease of setup has been a challenge. A/B testing and integrations haven’t met my needs. **What problems is Braze solving and how is that benefiting you?** It’s helped me coordinate customer engagement across channels, and the real-time data usually supports timely, relevant personalization. I’ve also seen some improvement in which message or experience customers receive. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. We’re glad to hear Braze is helping you coordinate customer engagement across channels and deliver more timely, personalized experiences. We also appreciate your feedback on the setup process, A/B testing, and integrations. We understand how important these capabilities are to your day-to-day work, and we’ve shared your input with the team as we continue to improve the experience. Thanks again for taking the time to share your perspective. ### 5. Braze Makes Marketing Orchestration Easy and Enjoyable **Rating:** 5.0/5.0 stars **Reviewed by:** Martin F. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I've been using Braze since the app boy days and i've purposely taken on new employment because i know the company uses Braze for their CRM. Braze makes marketing orchestration really easy, from canvas to the drag and drop email editors, campaigns and journeys can generally enjoyable to set up. The CSM are also really helpful, assisting with campaign set up and also informing us of new releases or features that would be good for us to use. **What do you dislike about Braze?** Some of the additional features come at a cost. **What problems is Braze solving and how is that benefiting you?** We're currently going through a phase of getting more and usable data points/attributes to use for personalsation and segmentation, this will allow us to create meaningful and impactful campaigns and journey ### 6. Real-Time Data and Powerful Segmentation for Personalized Cross-Channel Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Angelos C. | Co-Founder, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 13, 2026 **What do you like best about Braze?** What I value most about Braze is its real-time data capabilities and powerful segmentation, enabling highly personalized, cross-channel engagement at scale. It provides strong automation and API flexibility, making it effective for driving measurable lifecycle impact. **What do you dislike about Braze?** Braze can present a steep learning curve for new users, particularly when configuring complex segmentation and automation flows. Additionally, advanced customization and reporting often require deeper technical involvement, which can increase operational overhead for non-technical teams. **What problems is Braze solving and how is that benefiting you?** Braze addresses fragmented customer communication by centralizing data, segmentation, and cross-channel engagement within a single platform. It enables real-time, behavior-driven messaging, reducing manual campaign management and improving targeting accuracy. This drives stronger customer engagement, higher conversion rates, and more measurable lifecycle performance. ### 7. 81 / 5.000 Autonomy for marketing to create campaigns and automations with intelligent features. **Rating:** 4.5/5.0 stars **Reviewed by:** Maiara N. | Supervisora de Martech, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 05, 2026 **What do you like best about Braze?** I appreciate the autonomy the marketing team has to create campaigns and automations with intelligent features, requiring less technical intervention. **What do you dislike about Braze?** The fact that the staff is mostly foreign makes it difficult to provide customer service. The cost is also quite high compared to competitors, which is a negative point in Brazil, as it cannot be competitive in its offering. **What problems is Braze solving and how is that benefiting you?** Scaling our marketing efforts across diverse communication channels and formats, especially within the app, was key. Our biggest challenge was working with in-app communications, and with Braze we were able to significantly improve in a short time with push notifications, in-app messages, and content cards. ### 8. Effortless Multi-Channel Campaigns, Needs Improved Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Tim G. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like how Braze offers an easy way to find what I need and adapt. I also appreciate the Analytics Studio for being quick and easy to get meaningful results to share with the business. **What do you dislike about Braze?** It needs an auto-save function for the canvas, and when you edit an email template, it would be great to be able to save straight away. The setup was challenging since it wasn't done by Braze but by another party, CACI, who were hard to work with. **What problems is Braze solving and how is that benefiting you?** I use Braze for marketing emails and SMS, which simplifies running multi-channel campaigns. It's easy to find what I need and adapt, plus the Analytics Studio quickly delivers meaningful results to share with the business. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. It’s great to hear Braze is helping you run multi-channel campaigns efficiently and that Analytics Studio is delivering quick, actionable insights. We also appreciate your feedback on autosave functionality and the setup experience. We know how important a smooth onboarding and workflow experience is, and your input has been shared with the team as we continue to make improvements in these areas. Thanks again for taking the time to provide feedback. ### 9. Intuitive CRM with Omnichannel Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Paul H. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for CRM, particularly for omnichannel messaging to customers in our radio and competition businesses. I appreciate how it helps personalize communications to the right people at the right time through the right channel. I like the usability, functionality, and interface of Braze; it's intuitive, easy on the eye, and makes it simple to do complex things. This allows us to contact the right people with the right message at the right time. **What do you dislike about Braze?** Maybe canvases in flow numbers reporting. Clearer indications of who is where. **What problems is Braze solving and how is that benefiting you?** Braze helps personalize communications, reaching the right people at the right time and channel. It has an intuitive interface that's visually pleasing and simplifies complex tasks, enhancing usability and functionality. ### 10. Cost-Effective CRM Solution with Strong Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel M. | Head of CRM, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze's really easy interface to understand and their great customer support. I'm excited about their advancements in AI tools. I enjoy the great training events that help me understand new product launches, which keep up with technological advancements like AI. The segment builder for SMSs, predictive sending times, and subject line builder help to keep costs down. **What do you dislike about Braze?** Better analytic tools would be great - so I simply ask things like “build me a dashboard to show time taken to convert in this particular canvas”. **What problems is Braze solving and how is that benefiting you?** Braze simplifies CRM tasks like email, SMS, and push notifications. It excels at scheduling, predicting, and analyzing. The segment builder, predictive sending times, and subject line builder help keep costs down. ### 11. Good customization and data tools, but APIs and testing environments are lacking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Braze?** I like the customization and the data import and export tools. The breadth of partner applications is also strong, and overall it’s fairly easy to use and set up. **What do you dislike about Braze?** The integration APIs are a weak spot for me, and the sandbox or test environments are also lacking. **What problems is Braze solving and how is that benefiting you?** It partially helped our team coordinate customer engagement across channels. Personalization has felt timely and relevant sometimes, and the AI-powered decisioning and optimization has led to some improvement in which message or experience customers receive. ### 12. Easy to Use at Scale with Powerful AI Campaign Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** It’s very easy to use and puts everything right at your fingertips. It still performs well at a high scale, even when you’re working with lots of data points. I also like the AI features, such as Braze AI Agent and Decision Making Studio, and how they let you create campaigns through them. Onboarding is straightforward, and getting the practitioner exam really helps. **What do you dislike about Braze?** Coming from an energy company, I sometimes find it a bit too simplistic for our very complex organization. **What problems is Braze solving and how is that benefiting you?** Our previous platform constantly ran into issues and didn’t perform well at scale, whereas Braze has been much more reliable for us. On top of that, our marketers find it significantly easier to use. ### 13. Efficient Campaign Automation with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Will M. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really like that the user interface of Braze is easy to use. The API endpoints are also a strong point for me, as they simplify automation, allowing us to trigger campaigns from our backend servers at scale. This lets us build audiences on the fly in our own system and then send them to Braze for delivery. I also find the campaign analytics feature valuable, as well as the overall setup process, which was very easy. **What do you dislike about Braze?** Not all things are covered by API endpoints, I’d like to be able to create campaigns via API for example. **What problems is Braze solving and how is that benefiting you?** I use Braze for automating campaigns, sending large amounts of communications at scale with filtering and frequency capping. **Official Response from Andrea Nieto:** > Thanks for the detailed feedback. It’s great to hear the UI, API capabilities, and analytics are helping you scale and automate campaigns effectively. We also appreciate you pointing out the need for expanded API functionality, particularly around campaign creation. That kind of specificity is incredibly helpful as we continue to evolve the platform and we’ve shared your input with the product team. Thanks again for sharing your experience. ### 14. Best in class CRM suite **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and managing in Braze has substantially elevated our Lifecycle experiences. **What do you dislike about Braze?** Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation tools that should exist in Braze simply do not. I hope audience creation and segmentation improves over the next year. **What problems is Braze solving and how is that benefiting you?** Braze allows us to manage all three of our consumer applications under one roof with sophisticated journey-building and personalization. Most of our instances are now built in automations and triggering canvases. ### 15. Easy to use, innovative, and with great integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** What I liked most was the ease of use, the innovative features, and the various integration possibilities with other platforms. **What do you dislike about Braze?** When I try to create very large canvases, the platform ends up crashing. **What problems is Braze solving and how is that benefiting you?** Optimized CRM operation, capable of generating real-time impact and offering personalization in campaigns. ### 16. Powerful CRM Tool with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Scott M. | Senior Technical CRM Executive, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the proactive approach on AI tools of Braze, but I enjoy the journey building and user insights it offers. It solves our complex user journey and allows us to segment and personalize our journeys better. Even though it was very complicated and hard to set up, the onboarding team at Braze helped us a lot, making the initial setup easier to handle. **What do you dislike about Braze?** It loads slowly and is very limited on reporting. The canvas builder UI could be better and easier to use, especially in 2026. The initial setup was very complicated and hard to set up. **What problems is Braze solving and how is that benefiting you?** Braze solves our complex user journey issues, allowing us to segment and personalize journeys effectively. **Official Response from Andrea Nieto:** > Thank you for the detailed feedback, it’s great to hear Braze is helping you manage complex customer journeys and deliver more personalized experiences, and that the onboarding team was able to support you through setup. We also take your feedback seriously around performance, reporting, and the Canvas experience. These are important areas, and your input has been shared with the team as we continue to improve usability and overall platform responsiveness. We appreciate you taking the time to share your experience. ### 17. Easy-to-Use Canvases and Drag-and-Drop Journeys for Personalization and A/B Testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Very easy to use, I like canvases and the drag and drop function. Easy to use data to personalise and trigger journeys. Easy to use experiment paths to set up AB tests. **What do you dislike about Braze?** There are some obvious functionalities or views missing that are seemingly obvious, small things that cause daily frustrations. I submit them as product improvements but never seem to hear back on those. Eg I wish in send settings we could select different opt in settings for each channel. Also, more than once we’ve had strange volume drops in important journeys which have gone undetected for weeks or months - I wish there was an automatic alert system in place to flag when this happens. And, our braze technical support team often doesn’t seem able to find answers on why it’s happened. **What problems is Braze solving and how is that benefiting you?** Using custom events to trigger realtime communications to our customers when they take action on our site such as viewing a destination. Increased revenue and bookings and improved customer experience. ### 18. Probably the best customer engagement tool out there **Rating:** 4.5/5.0 stars **Reviewed by:** Kristijan A. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 06, 2026 **What do you like best about Braze?** I use Braze for a lot of things as a lifecycle marketing manager, and it's been really helpful. It activates newly registered users for our app, helps engage them, and ensures they discover all the features of the Lifesum app. It plays a big role in retention by making sure users come back and use the app for a long time. I find it probably most important for targeting free users with the right offers at the right time & channel to try and convert them into premium paying members. Plus, segmentation is a major help in making sure we find the right users for specific campaigns. We base this on their lifecycle stage, geography, demographics, or even specifics like BMI or gender. We also do a lot of segmentation for users from our B2B partners, kind of like account-based marketing. I think that the implementation setup was pretty straightforward; I wasn't part of the company back then. but from what I've heard, it took them about two months for the full setup. I'd say Braze is probably the best customer engagement software I've personally worked with. **What do you dislike about Braze?** The email editing tools are still not first class as Braze was originally mobile-first so it's lagging a bit behind competitors who started out as email-first - however they've been working a lot on improving this area of the product. Also reporting wise, you still need to rely on external tools like Amplitude or Mixpanel to get the full picture, however, same as email, lots of improvements have happened there lately. **What problems is Braze solving and how is that benefiting you?** I use Braze for segmentation, setting up campaigns, and building canvases. It helps activate and engage users, improves retention, and targets free users to convert them into premium members. Segmentation ensures finding the right users for specific campaigns based on their lifecycle stage, geography, or demographics. ### 19. Revolutionizing Client Strategy with Seamless AI Integration and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shana H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 08, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** I like the speed of development of Braze's road map and how quickly they can respond to the industry and be at the forefront. A key example is the work Braze is doing to bring AI into the platform, which completely changes how we use it. These developments are really valuable because they help us get more junior people skilled up quicker with the operator working with them. The efficiency means we're freed up to spend more time helping clients put together suitable strategies and use cases, and the actual execution of those is much quicker. **What do you dislike about Braze?** Nothing. **What problems is Braze solving and how is that benefiting you?** Braze allows me to create sophisticated personalized journeys, pushing boundaries with gamification and multichannel abilities. ### 20. Effortless Campaign Management with Powerful Features and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 06, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** 1. Ease of Use Braze’s interface is intuitive, making campaign setup and execution smooth even for new users. 2. Ease of Implementation The platform is straightforward to implement, with clear documentation and minimal onboarding complexity. 3. Customer Support Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries. 4. Frequency of Use The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization. 5. Number of Features Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases. 6. Ease of Integration Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution. **What do you dislike about Braze?** 1. Some advanced features have a learning curve, requiring time and practice to fully utilize. 2. The platform can feel overwhelming at first due to the wide range of functionalities. **What problems is Braze solving and how is that benefiting you?** Braze streamlines cross-channel campaign creation, personalization, and user targeting. It helps reduce manual effort, improves campaign accuracy, and enables faster execution with better audience engagement. ### 21. Intuitive and Efficient, But Time Zone Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Toni V. | CRM Marketing Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I love that Braze makes complex tasks easy and is easy to learn. It's always a plus having an AI operator to help resolve issues when I get stuck. I really appreciate how quick and dynamic the email building features are, allowing for highly personalized content. Braze's intuitiveness is another standout, as it makes things quicker and simplifies my workflow. Additionally, the initial setup of Braze for my team was great. **What do you dislike about Braze?** The time zone. We’re now in BST but Braze doesn’t change and won’t adapt in each workspace per region. **What problems is Braze solving and how is that benefiting you?** I find Braze makes complex tasks easy, quickens my workflow with its intuitive design, and allows for highly dynamic, personalized email builds. ### 22. Good for quickly targeting the right audience, but the UI/UX isn’t seamless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Braze?** It helps us reach and target the right audience very quickly. Retargeting and segmentation work well for what we need. The AI also helped us create the auto segments, which was smooth. **What do you dislike about Braze?** The UI/UX isn’t smooth enough, and it doesn’t feel as seamless to use as I’d like. Also, there are too many alerts and they end up causing alert fatigue. **What problems is Braze solving and how is that benefiting you?** We’re able to reach and target the right audience very quickly, and creating auto segments was smooth. ### 23. One of the best all around marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Moran C. | CRM & Email Marketing Automation Consultant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 24, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys Straightforward and intuitive UI Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers Many advanced scheduling and AB testing options Easy to use journey editor Works with liquid programming language to create complex logic Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder **What do you dislike about Braze?** The IDE experience lacks more specific errors notification and logging The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations Everything else is damn good **What problems is Braze solving and how is that benefiting you?** Ability to work efficiently with custom events as triggers, calculate them and act upon their data payload in a very useful way. It is the fastest and easiest I have seen. ### 24. I would recommend Braze to someone who is looking for Customer Engagement Platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Māris P. | Data Engineer, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 15, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** It’s easy to use, flexible, and offers a broad range of functionality. **What do you dislike about Braze?** I don’t have any active gripes, aside from a few minor things that feel more like personal pet peeves than real issues. **What problems is Braze solving and how is that benefiting you?** Braze solves the problem or marketing channel automation, be it SMS, Push Notifications, or Emails. Just keep the data updated and the rest will work well. It is as strong as your data is and with how easy it is to load new data into Braze, the possibilities are plentiful. ### 25. Easy Email Design, Poor Integrations **Rating:** 1.5/5.0 stars **Reviewed by:** Vanya B. | Sr Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 07, 2026 **What do you like best about Braze?** I like Braze's ability to send easy-to-design emails across segments. The UI is very modern and user-friendly, which makes it easy to use, especially since I have to work across different teams to send emails without needing someone technical to create the visuals. Additionally, I find the feature for monitoring metrics across sends quite valuable. **What do you dislike about Braze?** Terrible integrations. There is no native integration with Salesforce. If you are a B2B company as well, this platform will not work for your business. Awful initial setup took 4 months. **What problems is Braze solving and how is that benefiting you?** Braze allows me to easily design and send emails across segments, making it user-friendly even without technical help. I can also monitor metrics across sends effectively due to its modern and intuitive UI. **Official Response from Andrea Nieto:** > Thank you for sharing your experience, we’re glad to hear the intuitive UI and email design capabilities are helping you collaborate across teams and execute campaigns more efficiently. We also take your feedback on integrations and the onboarding experience seriously. We understand how critical these areas are, especially for more complex environments, and we’re continuously working to improve both connectivity and time-to-value. Your input has been shared with our teams. We appreciate your candid feedback, it plays an important role in how we continue to improve. ### 26. Decent CRM Tool with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Lawrence C. | B2B Growth Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Yeah, the canvases in Braze are pretty good. I just make pretty complex canvases at the back of it that are triggered based on the data in there. **What do you dislike about Braze?** Yeah. Two core things on that is one, you can't search for data. You have to know the exact email address or unique identifier. It's user ID, whereas you should be able to just look at the data rather than export it. And second thing, the date is, like, singular layered. So you can't have nested data, which would be very, very valuable. **What problems is Braze solving and how is that benefiting you?** Braze allows us to send marketing emails like any other CRM platform. It's a decent tool for creating good campaigns. **Official Response from Andrea Nieto:** > Thanks for sharing your feedback We’re glad to hear Braze is supporting your ability to build and run more complex campaigns. We also appreciate you highlighting challenges around data accessibility and structure. Being able to easily explore data and support more flexible models is important, and we’ve shared your input with the team as we continue to evolve these capabilities. Thanks again for your candid perspective, it helps us identify where we need to improve. ### 27. Excellent Real-Time Customer Engagement, Needs Template Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo B. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 27, 2026 **What do you like best about Braze?** I like the personalization options, the connected content, and the content cards in Braze. The fact that it operates in real time is a huge plus. These features provide a unique experience and add more touchpoints to customer interaction that other CRMs don't offer. It's also personal and feels very close, creating a natural interaction with customers. **What do you dislike about Braze?** I would say that drag and drop templates should be improved. They should be easier for marketers to do this job, but we, CRM and marketing operations people, usually need to help, especially when creating more complicated campaigns. So I think the drag and drop should definitely improve. **What problems is Braze solving and how is that benefiting you?** I find Braze solves the problem of emailing customers across different marketplaces and languages with ease, providing real-time interaction. ### 28. Effortless Email Customization with Intuitive Drag-and-Drop **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah S. | Email Marketing Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 11, 2025 **What do you like best about Braze?** I like how easy Braze is to use! The drag and drop feature is super easy to use and lets me customize my emails how I want. I am on braze on every day and build and launch emails often! Was super easy to learn how to use and it is much better than an old email platform I used to use. **What do you dislike about Braze?** I would love it if there was a way to easily convert HTML templates to drag and drop. In trying to switch my emails from html to drag and drop, and cannot get exact specifications to be the same and it is quite frustrating. **What problems is Braze solving and how is that benefiting you?** Being able to build canvas' and select when a user receives a email. For us, we use it to build and launch emails to users. It is super helpful to test emails! ### 29. Streamlined Customer Journeys with Intuitive Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Georgina J. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Braze is a good platform for sending communications, and the user profile data is intuitive to use, making customers feel real. It makes using and executing complex customer journeys easier for our team and speeds up execution timelines. I think the canvas step features are really useful, and the intelligent tools are very useful. We use context to personalize and transform data points. **What do you dislike about Braze?** I think sometimes the data visibility could be improved: things like being able to see all possible values for attributes within nested objects. **What problems is Braze solving and how is that benefiting you?** Braze simplifies sending communications with user-friendly customer profiles. It eases executing complex customer journeys, speeding up timelines and enhances personalization with its context tools. ### 30. Empowers Team Collaboration and Enhanced Campaign Strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Sola K. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 01, 2026 **What do you like best about Braze?** I love how well we can collaborate remotely but also in person. About every other year or so, we do a Braze Hackathon with members from the NBC organization and Braze to tackle important ideas for the next year. It's always fun to brainstorm ideas and work with a team who can turn visions into reality, which is really exciting. I also really like the email builder tool and the new AI decision tools. The AI tools are great because they help us make decisions by using real-time data, allowing us to quickly translate numbers into tangible next steps. This is particularly helpful for our audiences team. **What do you dislike about Braze?** I think it would be really nice to have a basic, super basic level 101-esque course on how Braze works — before we even get into how the team uses it. I wonder how much of the new team members' understanding is true understanding and how much is trial by error or a 'monkey see, monkey do' situation. I haven’t found tutorials on our side to be especially helpful **What problems is Braze solving and how is that benefiting you?** Braze saves us from building emails in-house, letting us customize campaigns easily and provides valuable content analysis and audience data that aid in understanding the consumer lifecycle, boosting subscription retention. ### 31. AI is a huge help for Liquid logic, and decisioning has significantly improved messaging **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** The AI is a huge help with assisting with Liquid logic within templates. Segmentation, email marketing, and email tracking meet my needs, and personalization is usually timely and relevant. AI-powered decisioning and optimization has made a significant improvement in which message or experience customers receive. **What do you dislike about Braze?** Integration APIs, website analytics, and location-based marketing don’t meet my requirements. **What problems is Braze solving and how is that benefiting you?** AI-powered decisioning and optimization has significantly improved which message or experience customers receive, and it helps a lot with Liquid logic within templates. ### 32. Effective for Multi-Skill Users, Needs Better Integration Support **Rating:** 4.0/5.0 stars **Reviewed by:** Alice W. | Global CRM Lead **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 25, 2026 **What do you like best about Braze?** I like that Braze can be used by users with many different skill levels for various marketing and in-app messaging tasks. The Campaigns & Canvases feature is particularly valuable as it allows us to send personalized content to nudge customers effectively. **What do you dislike about Braze?** A fair bit of dev support required. We require a lot from our in-house tech teams re integration. This can make new things slow to be delivered by us. It was rushed which is why we have gaps in our integration. **What problems is Braze solving and how is that benefiting you?** Braze lets us communicate directly with customers and is accessible for users of all skill levels. It helps us send personalized content through Campaigns & Canvases. ### 33. Empowers Marketing with Ease, Needs Analytics Upgrade **Rating:** 4.0/5.0 stars **Reviewed by:** Harvey H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze's easy-to-use UI and its integrated features that allow us to solve complex issues easily. I also appreciate the integrations within our tech stack that enable seamless data transfer. These features power our marketing efforts by allowing us to deliver personalized campaigns at scale. **What do you dislike about Braze?** While the UI is clear to use for front-end tasks, the Analytics features could be more rigorous and display elements such as statistical significance. **What problems is Braze solving and how is that benefiting you?** I use Braze for fulfilling marketing campaigns, delivering them at scale and allowing seamless data transfer through our tech stack. The easy-to-use UI and integrated features help solve complex issues and power our marketing efforts with personalized campaigns. ### 34. Intuitive Platform with Room for Navigation Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Lydia T. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the intuitive platform of Braze, especially when building reports. I use these reports to make further decisions on the timing, recipients, and content of the communications I send. While I haven't had much time to explore them, the AI features in Braze look interesting to me. **What do you dislike about Braze?** Navigation between canvases and messaging is sometimes difficult. Additionally, advanced filtering is not automatically filtering to active campaigns, and the search page could be clearer and less busy. **What problems is Braze solving and how is that benefiting you?** I use Braze for sending emails, push notifications, and SMS, which helps in creating customer segments, optimizing sends, and streamlining journeys. The intuitive platform aids in building reports to guide communication decisions. ### 35. Great UI, Fast Workflows, and Amazing AI Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 29, 2026 **What do you like best about Braze?** Great UI, platform that responds quickly to complex engagement workflow, strong support and amazing AI integration **What do you dislike about Braze?** Campaign Data expires; email previews exhausts promo codes. **What problems is Braze solving and how is that benefiting you?** Braze helps us centralize customer engagement, personalize messaging, automate campaigns, and reach users across multiple channels. This saves time, improves targeting, and helps us deliver more relevant communications that increase engagement and support better customer experiences. ### 36. Great for Automated Bulk Emails, but Canvas Setup UI Needs to Be More Intuitive **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 01, 2026 **What do you like best about Braze?** It helps me send emails automatically and to many users at once. **What do you dislike about Braze?** When setting up canvases, the UI isn’t very intuitive. **What problems is Braze solving and how is that benefiting you?** We need to send emails automatically, and it’s benefiting us because we don’t have to code and maintain our own emailing system. **Official Response from Andrea Nieto:** > Thanks for sharing your feedback, we’re glad Braze is helping you automate email communications at scale without the need to build and maintain your own system. We also appreciate your feedback on the Canvas setup experience. Making workflows more intuitive and easier to navigate is important, and we’ve shared your input with the team as we continue to improve the experience. Thanks for taking the time to share your perspective. ### 37. Intuitive Platform with Great Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Ella W. | Senior CRM Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze incredibly intuitive and easy to set up journeys. The interface is really user-friendly, and it offers many capabilities to create as sophisticated a system as I need. I appreciate the great customer service, which is bolstered by the events, documentation, and customer success teams. It's also really easy to find documentation to help if I get stuck. **What do you dislike about Braze?** Some types of reporting are somewhat limited. And some of the segmentation rules could be more flexible. **What problems is Braze solving and how is that benefiting you?** Braze helps my team send personalized email blasts and automate messaging across different channels based on customer behavior. Setting up journeys is intuitive with its user-friendly interface and extensive capabilities. ### 38. Driving Smarter Customer Engagement Through Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Grecia L. | Email Marketing & Marketing Automation Specialist , Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 05, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** What stands out about Braze is its ability to seamlessly combine robust automation with personalized customer experiences across multiple channels. The platform’s user-friendly design makes it easy to build sophisticated customer journeys that respond dynamically to user behavior. Real-time analytics give me immediate feedback, enabling quick adjustments to boost engagement. This combination of flexibility and insight allows me to deliver timely, relevant messages that truly resonate with my audience. **What do you dislike about Braze?** The onboarding process could be smoother, as the extensive features and options can feel overwhelming initially. A more structured and interactive onboarding experience would be helpful for getting new users up to speed quickly. Also, while advanced segmentation options are powerful, they sometimes require a steep learning curve to master fully, which can slow down campaign execution. **What problems is Braze solving and how is that benefiting you?** Braze solves the problem of scattered customer data and disconnected communications by centralizing interactions and automating personalized messaging across email, push, and in-app channels. This simplifies the management of complex customer journeys and reduces the manual effort needed for segmentation. As a result, I can deliver more relevant content faster, improving customer retention and driving higher conversion rates without getting bogged down in technical details. ### 39. I've used various CRM platforms, but Braze is the best one **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 13, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** I like that it's very immediate to understand, and that you feel supported by its team if you were to ask for further clarifications. I like its implementations, and its numerous features, and integrations that help everyone do their job in the best way possible. Lately I’ve really liked how Braze is leaning into AI—it feels less like manual journey building and more like smart decisioning that adapts in real time. I use braze on a daily basis, and it's always very fast, even when heavy projects are on the website. **What do you dislike about Braze?** It could be more clear in the html structure. Reporting/analytics still feel a bit limited unless you export data elsewhere. **What problems is Braze solving and how is that benefiting you?** It's definitely reducing stress and hustle! ### 40. Effortless Campaign Management with Stellar Visual Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Gaelle M. | Senior CRM Marketing Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I love creating visual complex journeys through the easy canvas tool. I can pull audiences really easily and see how each user interacts with the different steps in the journey. I find the ease of setting up complex journeys with multiple steps, A/B tests, and personalized interaction particularly impressive. Also, the initial setup of Braze was very smooth and much faster than running campaigns on our old CRM. **What do you dislike about Braze?** Reporting + data integration **What problems is Braze solving and how is that benefiting you?** Braze helps communicate with customers in a timely, personalized manner across multiple channels. I love creating complex journeys easily with the canvas tool and the ease of setting up A/B tests and personalized interactions. ### 41. Strong segmentation and insights, but I haven’t used multiple channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 17, 2026 **What do you like best about Braze?** I like the segmentation and audience insights, and overall it’s been easy to use and set up. Customization has been solid too. I’ve also seen a significant improvement from the AI-powered decisioning and optimization. **What do you dislike about Braze?** I haven’t used multiple channels, and I haven’t really used scheduling, triggered notifications, or SMS notifications. **What problems is Braze solving and how is that benefiting you?** The AI-powered decisioning and optimization has significantly improved which message or experience customers receive. Personalization has felt timely and relevant sometimes. ### 42. User Friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 15, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze continues to be user-friendly and easy to navigate. **What do you dislike about Braze?** My previous response still stands. I'd love to see more attractive templates and make sure they're customizable. I would like to see more data - date is everything, so as precise as we can get with our user journey. (like even what sections of our email do our users linger on) **Recommendations to others considering Braze:** Use the L.A.B. resource. It offers learning materials on how to get the best experience out of using Braze. **What problems is Braze solving and how is that benefiting you?** The ease of having emails automated through Braze is wonderful for our company's reoccurring campaigns. Braze makes my email sends easy and effortless as I am able to upload my content, test and send within 20 minutes! ### 43. Powerful Segmentation with Minor Usability Quirks **Rating:** 4.5/5.0 stars **Reviewed by:** Mo K. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** I like the way Braze is all set up and I've gotten used to how it works over the years. It's a system that makes sense to me. I like the segmentation feature a lot. Being able to segment across attributes and events, even nested events, allows me to be granular in terms of targeting, which I find very useful. **What do you dislike about Braze?** I guess sometimes the logic of things when I am segmenting, if logic might make sense in my head, it might not necessarily make sense when I'm presenting that in Braze. It can be a bit of a low-level issue. Things that could be improved perhaps are housekeeping, being able to move things around and delete things. I was to move something from staging over to production, I'd like everything to be moved over. I don't have to do everything all over again. So that would be nice, but they're minor things. **What problems is Braze solving and how is that benefiting you?** Ultimately, Braze solves engagement issues and helps in unlocking revenue. ### 44. Powerful CRM with Robust Segmentation, Though Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Kailan . **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 21, 2026 **What do you like best about Braze?** I use Braze to work at speed without losing control, confident that the logic and segmentation behind each campaign remain reliable. Once campaigns are set up and launched, they work exactly as expected. I'm very likely to recommend Braze for CRM due to its beneficial integrated features. **What do you dislike about Braze?** The UI can feel complicated for new users, creating quite a steep learning curve before feeling fully confident in using the platform effectively. The initial setup was difficult from an integration point of view and required a lot of assistance from internal tech teams. It also took a lot of time to understand how things fit together, particularly segmentation logic, customer data, and campaign setup. Clearer onboarding UI would help a lot, using tooltips to explain common actions or settings, and cleaner naming of modules and features would make it easier to use and understand when to use them. Visual cues of how things connect, such as when setting up canvases. I think more AI could be implemented when needing help, especially for things like canvas setups. **What problems is Braze solving and how is that benefiting you?** Braze centralizes segmentation, localization, and customer data, simplifying high-volume campaigns across markets. It ensures reliable campaign launches, maintaining control and trust in segmentation. Initial setup was tough but crucial for understanding data integration and campaign setup. ### 45. Efficient Campaign Management with Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte G. | MarTech Technical Architect, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for campaign orchestration and really like the ease of campaign setup it offers. The user interface stands out for me because of its good integration of AI, which makes it easier to find and set up campaigns. **What do you dislike about Braze?** I'm not happy with the copying between workspaces. It would be better if it allowed copying other areas like audiences to maintain links between copied canvases, and also allowed for mass updating of messages in SMS subscription groups. **What problems is Braze solving and how is that benefiting you?** I use Braze for campaign orchestration and appreciate the ease of campaign setup. The UI, especially the integration of AI and campaign setup, is really useful. ### 46. AI-Driven Excellence with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Ben G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I appreciate the AI tools in Braze and how they integrate well into our existing workflows, making it easy to build on what we're already doing. The setup was good, and it effectively does everything our in-house system did, but better. **What do you dislike about Braze?** The UI is powerful but it's hard to plan things for our marketing team to utilize because we want to do really complex things. We also need better AI agents and cleaner ways to insert Liquid or connected content calls to eliminate typos or human error. **What problems is Braze solving and how is that benefiting you?** Braze does everything our system did but better, with AI tools that integrate into our workflows seamlessly. ### 47. Braze Keeps Innovating with an Ever-Improving UX/UI and New Communication Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 07, 2026 **What do you like best about Braze?** Braze is a software that keeps innovating and constantly improving its UX/UI, its features and adds new channels for communication. **What do you dislike about Braze?** There really isn’t much to dislike about Braze. If I had to pick one thing, it would be the reporting. It’s a pain point that Braze is aware of and has tried to address, but with all the data it collects, you’re better off doing your analytics outside of Braze. **What problems is Braze solving and how is that benefiting you?** It's solving the problem of being able to effectively communicate with our diverse audience. It allows me to really drill down on specific types of users to be able to give them the communications and information that they are looking for. ### 48. Powerful customers engagement platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Linh V. | CRM & Automation Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 04, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Great relationship with CSM. Many workshops, conferences and webinars to get updated with industry's standards and learn more about other brands. **What do you dislike about Braze?** Not all Braze support agents are great. Sometimes it took lengthy discussion and a lot of back and forth to solve the problem especially if it's very technical. **What problems is Braze solving and how is that benefiting you?** Braze helps us increase our users' activities on the platform depending on their stage in the users' life cycle and hence, boost activation and help churn prediction. ### 49. User-Friendly CRM Tool with Minor Flow Limitations **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy A. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze for its usability and ease of understanding. It has clear and obvious drop-downs and clear naming conventions for features, making it straightforward to use. The initial setup was very easy, with a clear setup process and no forced instruction walkthroughs. I also appreciate that it allows direct email and push communication to customers, which is crucial for deploying CRM activities. **What do you dislike about Braze?** I don’t like the rigidity of the email flow structures. When you can’t create a central-looking pathway on an email journey, the block always moves to one side. **What problems is Braze solving and how is that benefiting you?** I use Braze to enable direct email and push communication to customers. ### 50. Efficient Messaging Platform with Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Max H. | Partnership director, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 17, 2026 **What do you like best about Braze?** I most liked Braze's user interface and the ease of setting up. It's very straightforward and offers templates for emails, suggestions for messaging, and safety checks. The initial setup was very easy; the team had no difficulties. Additionally, we had better control and more features available, which made it better for us to switch. **What do you dislike about Braze?** we were unable to run a few custom connections **What problems is Braze solving and how is that benefiting you?** Braze helped solve our messaging and communication issues with users and provided extensive scope. It streamlines sending communications and reporting. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-25+15%3A53%3A31+-0500&secure%5Bsession_id%5D=97f6f230-01e8-4560-bbb3-8f27f478d765&secure%5Btoken%5D=183b84f0cd7a0c24ec565ad74c072d9aa0e288368dd5dcd1e640ce302b5c0d13&format=llm_user) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Multiple Data Sources - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Program Management - Calendaring - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (825 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,577 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,409 reviews)