--- title: OneSignal Reviews meta_title: 'OneSignal Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1239 reviews by the users' company size, role or industry to find out how OneSignal works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 1239 scale: '5' date_modified: '2026-10-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

OneSignal Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of OneSignal, enabling quick setup and effortless notification management across platforms. (180 mentions)
Users love the ease of setting up notifications on OneSignal, enhancing user engagement with real-time analytics. (141 mentions)
Users love the easy setup and cross-platform notifications of OneSignal, appreciating real-time engagement analytics. (131 mentions)
Users find the easy setup of OneSignal significantly simplifies sending notifications and managing user engagement. (81 mentions)
Users love the automation features of OneSignal, enabling efficient multichannel strategies and seamless content distribution. (68 mentions)
Users find missing features in OneSignal, such as improved segmentation and better popup management, limiting its effectiveness. (44 mentions)
Users find there is a learning curve that makes understanding features and integration somewhat challenging at first. (42 mentions)
Users find the limited features of OneSignal hinder their ability to create diverse and complex messaging options efficiently. (39 mentions)
Users find OneSignal to be expensive, as many advanced features require a paid plan, limiting accessibility for beginners. (26 mentions)
Users experience notification issues with OneSignal, finding unreliable delivery and challenges with VOIP notifications across devices. (23 mentions)

5 Pros or Advantages of OneSignal

5 Cons or Disadvantages of OneSignal

Ariel S.
AS
Ariel S.
Founder
Small-Business (50 or fewer emp.)
"Such an intuitive and useful product"
5/5
What do you like best about OneSignal?

What I like best about OneSignal is how many tools it gives me to engage users and grow my business in one place. I can easily send push notifications, create automated journeys, and send emails based on user behavior.

It makes it much easier to build consistent communication with my users, improve engagement, and automate important parts of the customer journey without having to manage several different platforms. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

I found it too difficult to add users to an audience... too many clicks to get it done. Review collected by and hosted on G2.com.

AN
Verified User in Utilities
Small-Business (50 or fewer emp.)
"Reliable and Easy to Work With"
5/5
What do you like best about OneSignal?

What I like most about OneSignal is how reliable and straightforward it is. The integration process is well documented, and once everything is set up, it works consistently without requiring much maintenance.

I also like that it provides a good set of features without making the platform feel overly complicated. For our use case, especially push notifications, it has been easy to manage and dependable. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

There isn't much I strongly dislike. The main downside is that some of the more advanced features can take a little time to understand, and the dashboard can feel a bit overwhelming at first because there are so many options.

That said, once you get familiar with the platform, it becomes much easier to use. Review collected by and hosted on G2.com.

AN
Verified User in Information Technology and Services
"Complete package - covers everything and eliminates complexity"
5/5
What do you like best about OneSignal?

OneSignal is excellent at managing all aspects of our APNS and FCM communications. Having used it for over four years, we’ve never experienced an outage or fault. Setting up and managing the push notification system has always been effortless, and searching for messages, subscriptions, or user groups is straightforward. In-app messaging has been invaluable for both our day-to-day and emergency communications; we’ve come to rely on it so much that we’re currently expanding how we use it. The setup tools make creating dialogs so simple that anyone on our team can do it. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Very little to dislike. Sometimes I need to set up a segment of 1 subscription to get a message to an individual which is a bit of a pain - it's not a problem though, this is about the worst thing I can think of Review collected by and hosted on G2.com.

AN
Verified User in Education Management
Small-Business (50 or fewer emp.)
"How OneSignal Platform's Time Schedule Upgrade Improved My Workflow"
5/5
What do you like best about OneSignal?

I really enjoy the seamless experience the OneSignal Platform provides. The recent time-scheduling upgrade has made it even more convenient to plan and manage notifications efficiently. I also appreciate how quickly notifications are delivered to users once they’re sent. Overall, it’s a reliable and easy-to-use platform that makes communication much smoother. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

One issue is the slow initial load time on mobile when opening the app. Might call it cold start. Don't know if I'm the only one experiencing that, but OneSignal is seamless on desktop/laptop compared to mobile app. Review collected by and hosted on G2.com.

AN
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"The dashboard is top-notch, really"
5/5
What do you like best about OneSignal?

Everything is clearly labeled and creating a new message takes just a few clicks. It is really that simple. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

I wish it had a better native system for managing multiple sub-accounts for different clients. Review collected by and hosted on G2.com.

AN
Verified User in Education Management
"Very nice"
5/5
What do you like best about OneSignal?

OneSignal is a powerful customer engagement platform that helps businesses send push notifications, in-app messages, emails, and SMS. It enables real-time communication, user retention, audience segmentation, automation, and personalized messaging across web and mobile applications. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

While OneSignal offers powerful notification features, some users find advanced functions complex to configure. Delivery analytics can sometimes be limited compared to enterprise solutions, and pricing may become expensive as subscriber counts grow and messaging volume increases. Review collected by and hosted on G2.com.

AN
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Top-tier multi-channel engagement even on free plan"
5/5
What do you like best about OneSignal?

Consolidating our tech stack by replacing three different tools (one for email marketing and communication, one for push notification and one for SMS time to time), with only one, which is OneSignal, is the best move in making our marketing efforts and client communication easier. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Sometimes, it can be hard to track how often a single user is messaged across all channels, and that is risking fatigue. Review collected by and hosted on G2.com.

LS
Luciana S.
IT Manager
Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"All-in-One Messaging with Strong Segmentation and Real-Time Analytics"
4.5/5
What do you like best about OneSignal?

OneSignal has significantly supported us in managing emails, SMS, push notifications among others and they all work in a single app

The implementation of OneSignal has been efficient, with well documented APIs and SDKs

OneSignal operates in multiple gadgets, including Android, IOS, web and desktop applications

The program has versatile audience segmentation and this helps us to have targeted content for specific campaigns

OneSignal offers reliable and timely driver notifications, snd this even handles many users at scale

The dashboard is simplified, allowing us to create marketing content and deliver it to the specific audience

The app captures customer journey, where it helps us improve on how we run our engagement

OneSignal runs real time analytics on the interaction that our content has with the customers Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Mastering advanced automation and segmentation features for OneSignal is a complex task that needs time

The interface for this application feels overwhelming and crowded and this needs some serious attention

The dashboard lacks flexibility that can helps us get personalized reports Review collected by and hosted on G2.com.

AN
Verified User
Small-Business (50 or fewer emp.)
"An intuitive marketing companion"
4.5/5
What do you like best about OneSignal?

The "journeys" feature makes mapping out the user lifecycle highly visual and easy to understand. That makes OneSignal a real marketing and communication channel companion. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Editing an active journey can sometimes cause errors and requires you to pause first, of course if you do it by yourself, not having an additional agent to deal with these matters solely. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"User Engagement Boost with Seamless Integration"
4.5/5
What do you like best about OneSignal?

I use OneSignal to send real-time notifications to my users. It drives more user engagement in my app, resulting in increased traffic and income. It's very easy to interact with, and I find the developer experience amazing because the well-documented API works really well. The API code is easy to integrate, and everything is documented, including YouTube videos and tutorials on how to set up OneSignal on Web, Android, and iOS apps. I personally think everything is perfect, especially the fact that there is a free plan which still covers a large user base. I also find their pricing a great deal for me. Review collected by and hosted on G2.com.

What do you dislike about OneSignal?

Nothing really. The documentation is easy to understand, the free tier in their pricing plan is also great. Review collected by and hosted on G2.com.