Best Mobile Marketing Software for Medium-Sized Businesses

How Many Mobile Marketing Software Products Does G2 Track?

Total Products under this Category: 206

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sakari (+1.31%) - Among all products in this category, Sakari recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Mobile Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 36,100+ Authentic Reviews
  • 206+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Marketing Software

G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Attentive, CleverTap, AppsFlyer, Iterable, Adobe Marketo Engage, and Textedly.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=clevertap&focus%5B%5D=appsflyer&focus%5B%5D=iterable&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=textedly&segment=mid-market)

Insider One

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

Average Rating: 4.7/5.0

Total Reviews: 1,413

How Do G2 Users Rate Insider One?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Optimization: 9.6/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.4/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Insider One?

  • Seller: Insider One
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Global
  • Twitter: @insiderone
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,881 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Insider One, appreciating quick campaign edits and automated notifications for better engagement.
  • Users value the customer engagement features of Insider One, enabling personalized communications that boost interaction and conversion.
  • Users value the personalized experience offered by Insider One, enhancing customer engagement across various channels.
  • Users are highly satisfied with the proactive support from the Customer Success team, enhancing their overall experience.
  • Users value the high engagement capabilities of Insider One, enhancing communication through personalized and timely interactions.
Cons
  • Users find the learning curve steep due to numerous features, but support helps manage the complexities.
  • Users find the difficult learning process challenging due to the platform's complexity and steep learning curve.
  • Users find the time-consuming setup process for campaigns and surveys frustrating and often delays execution.
  • Users experience poor customer support due to long wait times, despite their helpfulness once contacted.
  • Users face integration issues with Insider One, finding the process time-consuming and overly complex due to technical requirements.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

Average Rating: 4.4/5.0

Total Reviews: 1,918

How Do G2 Users Rate Braze?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @Braze
    16,323 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,363 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 52% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
  • Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
  • Users appreciate the effortless automation capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
  • Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
  • Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
  • Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
  • Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
  • Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
  • Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
  • Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.

What Are Recent G2 Reviews of Braze?

Attentive

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

Average Rating: 4.5/5.0

Total Reviews: 1,482

How Do G2 Users Rate Attentive?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Optimization: 8.7/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Attentive?

  • Seller: Attentive
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York, United States
  • Twitter: @attentivehq
    9,682 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,559 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Director
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 56% Small, 33% Medium

What Do G2 Reviewers Say About Attentive?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly design of Attentive, enabling quick navigation and efficient campaign setups for teams.
  • Users praise Attentive's outstanding customer support, highlighting helpful agents and a smooth onboarding experience.
  • Users find Attentive very helpful for managing personalized communications effortlessly, enhancing customer engagement and business connections.
  • Users appreciate the user-friendly platform of Attentive, finding it easy to navigate and compatible with other systems.
  • Users appreciate the easy setup of Attentive, highlighting its user-friendliness and effective onboarding support.
Cons
  • Users find the pricing of Attentive to be expensive, particularly challenging for smaller brands managing growing lists.
  • Users find the lack of essential features frustrating, especially compared to other platforms, impacting their overall experience.
  • Users find reporting issues with Attentive, as the process is complicated and lacks flexibility, affecting usability.
  • Users note the limited features of Attentive, wishing for better segmentation and integration options.
  • Users report integration issues with Attentive, finding the setup process and tracking complex across platforms.

What Are Recent G2 Reviews of Attentive?

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CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization, where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

Average Rating: 4.6/5.0

Total Reviews: 658

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How Do G2 Users Rate CleverTap?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.8/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • Twitter: @CleverTap
    21,633 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    642 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 53% Medium, 28% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive analytics of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
  • Users value the responsive customer support of CleverTap, aiding them in effectively utilizing the platform.
  • Users appreciate the ease of use of CleverTap, finding it intuitive and seamless for their marketing tasks.
  • Users value the personalization capabilities of CleverTap, enhancing targeted marketing and improving overall user engagement.
  • Users highlight CleverTap's automation capabilities, enhancing engagement and simplifying targeted marketing efforts effectively.
Cons
  • Users find the steep learning curve of CleverTap overwhelming initially, hindering effective usage for newcomers.
  • Users express frustration over the missing features in CleverTap, affecting usability and campaign creation significantly.
  • Users find the interface not intuitive, facing a steep learning curve that complicates their initial experience with CleverTap.
  • Users find the pricing high, which makes reconsidering the software's usage essential for many customers.
  • Users find the interface and features complex, especially new users facing a steep learning curve.

What Are Recent G2 Reviews of CleverTap?

AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Average Rating: 4.5/5.0

Total Reviews: 758

How Do G2 Users Rate AppsFlyer?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Optimization: 8.6/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.8/10 (Category avg: 8.4/10)

Who Is the Company Behind AppsFlyer?

  • Seller: AppsFlyer
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @AppsFlyer
    12,781 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,577 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Product Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About AppsFlyer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the great analytics and intuitive dashboard in AppsFlyer, enhancing campaign management and attribution insights.
  • Users appreciate the comprehensive features of AppsFlyer, especially the impactful dashboards and superior deep linking module.
  • Users appreciate the ease of use in AppsFlyer, enjoying effortless campaign management and accessible reporting.
  • Users value the great analytics and insight provided by AppsFlyer, enhancing their marketing strategies.
  • Users find AppsFlyer's attribution model invaluable for campaign management, supported by excellent analytics and customer service.
Cons
  • Users find AppsFlyer's pricing to be expensive, especially given concerns about data accuracy and inflated charges.
  • Users experience data inaccuracy with AppsFlyer, leading to confusion and inconsistencies in reported information.
  • Users express concerns about high and hidden pricing issues with AppsFlyer, particularly problematic for smaller teams and startups.
  • Users report significant data management issues with AppsFlyer, including inaccuracies and inflated analytics that jeopardize reliability.
  • Users find the dashboard complex and limited, requiring time to navigate and customize reports effectively.

What Are Recent G2 Reviews of AppsFlyer?

What Are G2 Users Discussing About AppsFlyer?

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Average Rating: 4.4/5.0

Total Reviews: 826

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Optimization: 8.2/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @Iterable
    2,603 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Iterable, highlighting a seamless onboarding experience and helpful team support.
  • Users appreciate the intuitive setup and user-friendly design, making campaign management effortless and enjoyable.
  • Users appreciate the exceptional customer support from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
  • Users find Iterable’s exceptional support invaluable, ensuring a seamless onboarding experience and maximizing efficiency across campaigns.
  • Users appreciate the effective automation in Iterable, enhancing campaign creation and customer engagement with ease.
Cons
  • Users express frustration over missing features in Iterable, including limited filtering options and export issues with HTML templates.
  • Users find the learning curve steep for Iterable, particularly for advanced segmentation and journey analysis.
  • Users find Iterable has limited features that hinder efficiency, requiring workarounds for scheduling and event generation.
  • Users find Iterable's interface not intuitive, leading to a steep learning curve and frustrating user experience.
  • Users find the limited customization in Iterable frustrating, particularly with dynamic fields and Handlebars.js restrictions.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

Adobe Marketo Engage

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

Average Rating: 4.1/5.0

Total Reviews: 3,167

How Do G2 Users Rate Adobe Marketo Engage?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.1/10)
  • Optimization: 8.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.3/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Adobe Marketo Engage?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 25% Large

What Do G2 Reviewers Say About Adobe Marketo Engage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly.
  • Users value Adobe Marketo Engage for its extensive automation capabilities, enhancing engagement and streamlining communication across channels.
  • Users value the seamless integrations and robust personalization features of Adobe Marketo Engage for targeted marketing success.
  • Users appreciate the strong integration capabilities of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency.
  • Users value the advanced marketing automation capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management.
Cons
  • Users find the learning curve steep, making it challenging to navigate and utilize Adobe Marketo Engage effectively.
  • Users find the steep learning curve of Adobe Marketo Engage challenging without prior experience or technical background.
  • Users find Adobe Marketo Engage not intuitive, requiring frequent usage to navigate its outdated interface comfortably.
  • Users find the complexity of Adobe Marketo Engage creates challenges in campaign management and usability for new users.
  • Users find the pricing of Adobe Marketo Engage extremely high, which limits accessibility and value for tier 3 countries.

What Are Recent G2 Reviews of Adobe Marketo Engage?

What Are G2 Users Discussing About Adobe Marketo Engage?

Textedly

Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences.

Average Rating: 4.6/5.0

Total Reviews: 1,435

How Do G2 Users Rate Textedly?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Optimization: 8.5/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.3/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Textedly?

  • Seller: Textedly
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Los Angeles, CA
  • Twitter: @textedly_
    400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Non-Profit Organization Management, Real Estate
  • Company Size: 66% Small, 27% Medium

What Do G2 Reviewers Say About Textedly?

AI-generated summary from verified user reviews

Pros
  • Users highlight excellent customer support from Textedly, appreciating fast responses and effective solutions to their issues.
  • Users praise the ease of use of Textedly, noting its straightforward setup and clean interface.
  • Users commend Textedly for its excellent customer support, noting fast responses and effective problem resolution.
  • Users love the effective communication tools of Textedly, enhancing engagement and streamlining customer interactions.
  • Users love the time-saving text messaging feature of Textedly, enabling quick appointment reminders and responses.
Cons
  • Users find Textedly to be expensive compared to competitors, with costs rising unexpectedly for additional features.
  • Users find the missing storage features inconvenient, as it complicates managing contacts and increases wait times.
  • Users face SMS issues like delivery failures and character counts leading to unexpected costs, complicating their messaging efforts.
  • Users find the learning curve steep due to unclear documentation and platform complexity, requiring trial and error.
  • Users find the limited texting features of Textedly cumbersome, particularly regarding contact management and text counting.

What Are Recent G2 Reviews of Textedly?

What Are G2 Users Discussing About Textedly?

MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 516

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.8/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 55% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.
  • Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.
  • Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.
  • Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.
  • Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues.
Cons
  • Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.
  • Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.
  • Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.
  • Users find that customer service response times and platform lag need significant improvement for a better experience.
  • Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 184

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Optimization: 9.1/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • Twitter: @TheTradeDesk
    20,680 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 33% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk's advanced targeting options and transparency, enhancing campaign performance and efficiency.
  • Users find The Trade Desk remarkably easy to use, allowing for quick and intuitive campaign setup and management.
  • Users value the advanced audience targeting of The Trade Desk, enhancing their campaigns with diverse and complex options.
  • Users appreciate The Trade Desk's advanced targeting options, enabling precise audience engagement and optimized campaign performance.
  • Users appreciate the effective campaign management features of The Trade Desk, enabling optimized and user-friendly digital ad campaigns.
Cons
  • Users face a steep learning curve with The Trade Desk, particularly challenging for newcomers to navigate effectively.
  • Users find the expensive minimum spend and complexity a barrier for smaller campaigns and new team members.
  • Users often face a steep learning curve with The Trade Desk, making it challenging for new users to adapt.
  • Users note the complex setup and steep learning curve that hinder accessibility for smaller campaigns and new users.
  • Users find the difficult setup of The Trade Desk challenging, particularly for new users and smaller teams.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

Average Rating: 4.4/5.0

Total Reviews: 955

How Do G2 Users Rate Customer.io?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Optimization: 8.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Customer.io?

  • Seller: Customer.io
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • Twitter: @CustomerIO
    4,948 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    574 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Customer.io?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Customer.io, highlighting its familiar UX/UI and seamless functionality.
  • Users appreciate the automation capabilities of Customer.io, simplifying personalized marketing campaigns based on customer behavior.
  • Users highlight the helpful customer support of Customer.io, enhancing their ease of use and overall experience.
  • Users appreciate the versatile and powerful features of Customer.io, enhancing their email campaigns and marketing effectiveness.
  • Users value the helpful support provided by Customer.io, enhancing their overall experience with the platform.
Cons
  • Users find the learning curve steep, with challenges in reporting and product integration affecting usability.
  • Users find the limited reporting capabilities of Customer.io frustrating, necessitating workarounds for deeper insights.
  • Users find limited features in Customer.io, particularly lacking advanced analytics and specific performance insights for emails.
  • Users find Customer.io to be not intuitive, struggling with its complex navigation and confusing segmentation features.
  • Users desire more flexibility in organizing campaigns and face limitations that complicate workflow and usability.

What Are Recent G2 Reviews of Customer.io?

What Are G2 Users Discussing About Customer.io?

Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Average Rating: 4.6/5.0

Total Reviews: 834

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • Twitter: @bloomreach_tm
    10,400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomreach's ease of use exceptional, facilitating quick implementation and smooth day-to-day operations.
  • Users value the effective customer engagement features of Bloomreach, streamlining targeted communications and tracking seamlessly.
  • Users value the robust analytics features of Bloomreach, facilitating effective insights and data-driven decision-making.
  • Users greatly value the extensive reporting dashboards, intuitive interface, and exceptional support from Bloomreach, streamlining their daily tasks.
  • Users greatly appreciate the outstanding support from Bloomreach, ensuring quick resolution and a seamless experience.
Cons
  • Users find the learning curve steep, as the interface isn't intuitive initially, but documentation aids in mastery.
  • Users find the learning difficulty with Bloomreach's advanced features and initial setup to be quite frustrating.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

Storyly

Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and websites to guide customers toward meaningful actions. With a rich set of widgets and immersive content formats, Storyly makes it simple to deliver personalized, shoppable, and interactive experiences. Flexible placements and adaptive flows across the customer journey use behavioral data to select the right content and formats for each moment, driving more conversions, stronger retention and higher AOV. By living natively inside the mobile store, Storyly meets shoppers at the very moment of intent, helping brands capture attention, build stronger connections, and turn every session into growth. Storyly is trusted by over 400 brands in more than 40 countries, including but not limited to Sephora, Stradivarius, Idealo, Rossmann, Coca-Cola, Domino’s Pizza, Turkish Airlines, McDonald’s, NEXT, Swisscom, Coppel, Nestlé, William Hill, ING Bank, Pluxee, Zabka, and Flaconi. Headquartered in New York, USA, Storyly operates with offices in key global cities such as London, Amsterdam, and Istanbul, allowing it to maintain a broad reach and understanding of diverse market needs. By focusing on delivering personalized, interactive content experiences, Storyly stands out as a valuable tool for brands looking to enhance their mobile commerce strategies and drive growth in an increasingly competitive landscape. Recognitions: 💎 E-Commerce Personalization Momentum Leader in G2 2025 Fall Report 💎 Content Distribution Leader in G2 2025 Fall Report 💎 Mobile Marketing Leader in G2 2025 Fall Report 💎 Most Effective Mobile Marketing Platform and Most Effective eCommerce App Campaign in Effective Mobile Marketing Awards 2022

Average Rating: 4.7/5.0

Total Reviews: 284

How Do G2 Users Rate Storyly?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Optimization: 8.5/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.6/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Storyly?

  • Seller: App Samurai
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, US
  • Twitter: @AppSamurai
    5,376 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Product Owner
  • Top Industries: Financial Services, Retail
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Storyly?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Storyly, highlighting its user-friendly interface and straightforward integration.
  • Users appreciate the quick assistance from specialists at Storyly, ensuring all questions are promptly resolved.
  • Users appreciate the engaging in-app communication and easy management of content provided by Storyly.
  • Users value the exceptional customer engagement capabilities of Storyly, enhancing interactions and communication with their audience.
  • Users value the enhanced consumer engagement provided by Storyly, enjoying its innovative features and user-friendly interface.
Cons
  • Users indicate that required improvements in documentation and personalization could enhance the overall experience with Storyly.
  • Users find the complexity of setup and features to be a significant barrier to effective usage of Storyly.
  • Users face technical issues with integration and a clunky interface, impacting overall user experience with Storyly.
  • Users find Storyly's complex interface frustrating, suggesting it may be overly complicated for some businesses.
  • Users note a lack of customization in Storyly, with advanced features feeling limited for their specific needs.

What Are Recent G2 Reviews of Storyly?

What Are G2 Users Discussing About Storyly?

Salesmsg

Salesmsg is a text-message conversation platform designed to enhance customer interactions by making them visible, trackable, and professional. This innovative tool facilitates seamless communication from the initial text message to the development of long-term customer relationships. By integrating with existing customer relationship management (CRM) systems, Salesmsg ensures that every interaction is logged automatically, providing teams with a comprehensive view of their customer engagements. Targeted primarily at sales, marketing, and support teams, Salesmsg addresses the need for quick and efficient communication in a fast-paced business environment. The platform is particularly beneficial for organizations that prioritize responsiveness, as it enables sales teams to respond to leads in under 60 seconds, significantly increasing the chances of closing deals. Marketing teams can leverage Salesmsg to run SMS campaigns that boast an impressive 98% open rate, ensuring that messages reach their intended audience effectively. Additionally, support teams can manage a higher volume of customer inquiries without the need for additional staff, thanks to the capabilities of AI Agents. Key features of Salesmsg include automated first responses, a shared inbox for team collaboration, and full visibility for sales representatives. The platform allows marketing teams to execute broadcasts, segmented campaigns, and CRM-triggered sequences, making it easier to engage with customers based on their specific needs and behaviors. AI Agents play a crucial role in handling inbound inquiries around the clock, ensuring that customers receive timely responses while escalating issues to human agents when necessary. The benefits of using Salesmsg are evident in the results reported by its users. For instance, organizations have successfully reduced their daily recruiting work from four hours to just 30 minutes through AI qualification processes. Furthermore, the average lead response time has decreased from 27 minutes to 21 minutes, allowing teams to engage with potential customers more swiftly. The visibility provided by Salesmsg has also led to a significant increase in the number of sales representatives meeting their quotas, rising from three to 13. Additionally, the introduction of AI Agents has resulted in an 88% lift in response rates compared to traditional manual follow-ups. Salesmsg empowers teams to foster genuine conversations and build lasting customer relationships by streamlining communication processes and enhancing accountability. With its robust features and proven results, Salesmsg stands out as a valuable tool for businesses looking to improve their customer engagement strategies.

Average Rating: 4.7/5.0

Total Reviews: 426

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How Do G2 Users Rate Salesmsg?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Salesmsg?

  • Seller: Salesmsg
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Delray Beach, FL
  • Twitter: @salesmsg
    148 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Sales
  • Top Industries: Health, Wellness and Fitness, Real Estate
  • Company Size: 68% Small, 27% Medium

What Do G2 Reviewers Say About Salesmsg?

AI-generated summary from verified user reviews

Pros
  • Users find Salesmsg to be highly user-friendly and intuitive, making communication seamless and convenient.
  • Users find easy communication with Salesmsg beneficial, allowing seamless interaction without disturbing patients during busy times.
  • Users value the easy integration with HubSpot, enhancing their workflow for sending personalized SMS to customers.
  • Users love the seamless integration with HubSpot, enhancing communication and lead management effectively.
  • Users appreciate the responsive customer support of Salesmsg, noting their availability and genuine investment in user success.
Cons
  • Users wish for missing features like dark mode and large image support to enhance their Salesmsg experience.
  • Users face messaging issues with text delivery and limitations on SMS sending, affecting overall usability and efficiency.
  • Users report sending issues with Salesmsg, facing blank panels and missing feedback on message delivery and responses.
  • Users report slow loading in the mobile app, making it hard to efficiently send messages and attachments.
  • Users experience SMS delivery issues, leading to delays in message visibility and unexpected call notifications.

What Are Recent G2 Reviews of Salesmsg?

What Are G2 Users Discussing About Salesmsg?

Branch

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.

Average Rating: 4.3/5.0

Total Reviews: 449

How Do G2 Users Rate Branch?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Optimization: 8.2/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.5/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Branch?

  • Seller: Branch
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Palo Alto, California
  • Twitter: @branchmetrics
    9,442 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    512 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 42% Small, 33% Medium

What Do G2 Reviewers Say About Branch?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Branch, as it simplifies link creation and integration for various campaigns.
  • Users appreciate the exceptional customer support from Branch, highlighting quick responses and helpful interactions.
  • Users appreciate the easy integrations of Branch, making it simple for developers to implement and track campaigns.
  • Users appreciate the simplicity of link creation with Branch, finding it efficient for various marketing needs.
  • Users value the tracking capabilities of Branch, which enhance campaign efficiency and provide clear, actionable data.
Cons
  • Users express frustration with poor customer support, highlighting dismissive agents and lack of effective onboarding assistance.
  • Users report complex setup issues with Branch, leading to frustration during the initial experience and onboarding process.
  • Users find the complex navigation of Branch challenging, making partner addition and reporting less user-friendly.
  • Users find the initial setup complex, making it challenging to fully utilize Branch's features effectively.
  • Users find the dashboard issues hinder efficient auditing and seek enhanced search capabilities within Branch.

What Are Recent G2 Reviews of Branch?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated