Iterable

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4.4 out of 5 stars
842 reviews
  • 1 profiles
  • 9 categories
Average star rating
4.4
Serving customers since
2013
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Iterable

842 reviews

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

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557
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Iterable Reviews

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Profile Name
Star Rating
557
246
24
7
8
Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
11/04/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Increasing the agentic CRM with AI and automation tools

|Iterable
Journeys and Iterable AI gave a small CRM team (~2 people) back roughly 80% autonomy from developers—A/B tests that used to wait a full sprint now ship in about 20 minutes. Catalogs, Handlebars personalization, data feeds, and custom events support lifecycle programs across 40 markets and 32 languages without a developer ticket for every change.
Zara S.
ZS
Zara S.
Lifecycle DirectorSmall-Business (50 or fewer emp.)
10/20/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Iterable review - I've updated this review because this G2 platform is a scam

|Iterable
Complex, multi-channel email and SMS automations with clear profile segmentation for telehealth journeys. I love that you can run all channels within the same journey, which makes it easier to keep everything coordinated.
Ethan N.
EN
Ethan N.
Mid-Market (51-1000 emp.)
09/24/2026
Validated Reviewer
Review source: Swag
Incentivized Review

Efficient Email Campaigns with Great UI

|Iterable
I like how user-friendly the UI is, which makes everything feel intuitive. The email builder is great for us to create better emails more quickly, and the journey canvas really helps in maintaining automations easily.

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HQ Location:
San Francisco, CA

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What is Iterable?

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

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Year Founded
2013