Consulting Services for Iterable

Phiture is a mobile growth consultancy and agency that helps app-focused companies plan, execute, and measure growth across acquisition, conversion, retention, and monetization. We combine strategy, data, creative, and channel execution, and support teams with in-house tools for testing and optimization. Phiture collaborates with product-led organizations, subscription apps, and consumer brands across markets like gaming, media, health, finance, and marketplaces. What Phiture provides: App Store Optimization (ASO), performance marketing (including Apple Search Ads), retention/CRM programs, creative production for ads and store assets, and data/analytics enablement. Typical use cases include preparing for launch, improving store visibility and conversion, building lifecycle messaging that lifts LTV, setting up experimentation frameworks, and reallocating paid budgets toward efficient growth. Core capabilities: • ASO: keyword and metadata strategy, creative conversion optimization (icons, screenshots, video), localization, and ongoing ASO operations. • Performance marketing: cross-channel acquisition planning, Apple Search Ads management, creative testing, and budget governance aligned to ROAS/LTV goals. • Retention & CRM: lifecycle audits, segmentation, messaging across push/in-app/email, experiment design, and automation. • Art & Creative: production systems for static/motion/UGC, store asset refreshes, and creative reporting for test-and-learn cycles. • Data, Tech & AI: measurement foundations, analytics pipelines, modeling/experimentation, and workflows that operationalize results. Our approach and working model: • Framework-driven planning using established growth models (e.g., Mobile Growth Stack) to prioritize work against measurable outcomes. • Experiment-led execution with clear hypotheses, variant design, and reporting that supports iteration rather than one-off campaigns. • Cross-functional squads that integrate strategy, data, creative, and channel specialists with the client’s team. • Proprietary tools used where appropriate (e.g., ASO testing and ASA optimization) to increase testing velocity and decision quality. What results can you expect: • Increased App Store/Google Play visibility and higher product-page conversion. • Improved paid efficiency through structured testing and spend reallocation. • Higher activation, retention, and monetization through lifecycle programs. • Better measurement and decision-making are enabled by consistent data and experimentation practices.

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SaaS Playbook helps product-led SaaS companies turn signups into revenue through behavior-based lifecycle email. We work with companies getting 1,000+ daily signups where conversion and retention depend on reaching users at the right moment in their journey. Most lifecycle email runs on time-based sequences. Day 3 onboarding, Day 7 features, Day 14 trial reminder. The problem: users move at completely different speeds. Some activate in hours, others take weeks. Time-based sequences send activation emails to already-activated users and trial reminders to users who already upgraded. Our Train Track methodology maps user journeys by behavioral state, not calendar days. We identify which state users are in based on what they've actually done in your product, then deliver messaging that addresses the specific barrier blocking their next transition. Founded by Étienne Garbugli, author of The SaaS Email Marketing Playbook and former head of growth at LANDR where lifecycle email contributed to 4x revenue growth. We've worked with 20+ product-led SaaS companies including resume builders, PDF tools, design platforms, and productivity apps. We work hands-on in your ESP building sequences, configuring segmentation, and running experiments. Customer.io Certified Partners working with Iterable, HubSpot, Klaviyo, and other platforms. Multi-channel campaigns across email, in-app, push, and SMS. Engagements start with 2-week Discovery mapping your funnel using analytics from Amplitude, Mixpanel, or PostHog. You get journey maps, train track definitions, user archetypes, competitive benchmarking, deliverability audit, and prioritized roadmap. Implementation gets campaigns live in Month 1. We build one message per transition, test for lift, then expand based on results. Ongoing optimization through systematic A/B testing with proper holdout groups. Ideal client: product-led B2C or self-serve B2B, 20-120 employees, 1,000+ daily signups, decision-maker who can move without procurement cycles.

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