It is best tools to analyse a user behaviour on your platform. We can create user journey and send push notification. Cohort wise analysis and Ab testing based on the cohorts. Perfect tool for Product management

MoEngage makes it easy to move from raw event data to actionable campaigns without too much dependency on engineering. Segments feel very dynamic, you can define user groups based on behavior, time windows, and custom properties. I like how quickly you can validate whether events are flowing correctly using real-time data. Campaign journeys can be built visually, which helps understand how users move across touchpoints. It’s useful not just for marketing, but also for QA to verify tracking logic during feature releases. It connects analytics and execution in a way that feels usable day-to-day.

excellent support, great analytics and 10/10 UI