CleverTap Reviews & Product Details

The ability to bring together analytics and engagement within a single platform is really valuable. It provides deep insights into user behavioural data, and the automation and personalization features make it easy to target our users more effectively. Review collected by and hosted on G2.com.

Whenever we roll out new features, we run into some kind of bug. We then have to raise a ticket, and the support team resolves the issue. Review collected by and hosted on G2.com.

Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals.

We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push.

At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages. Review collected by and hosted on G2.com.

At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals.

And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it. Review collected by and hosted on G2.com.

CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others

The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use

The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications

CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan

The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns

The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages Review collected by and hosted on G2.com.

CleverTap has a dashboard with multiple features and they create a complex learning trend for users

The implementation, set up documentation and integration takes a different path that drains the company Review collected by and hosted on G2.com.

I like how CleverTap makes it easy to create campaigns and analyze data. The way it lets us track events, monitor logs, and understand user behavior through funnels is great. Creating and sending campaigns feels straightforward and doesn't take much time to get things up and running. Everything about the data feels clear and accessible, which helps us make better decisions and continuously improve our product. Review collected by and hosted on G2.com.

Overall it works for us, but there are a few areas that could be improved. Sometimes the learning curve can feel a bit steep when you're trying to set up more advanced features, funnels, or segmentation. Some parts of the UI could be a bit more intuitive. The initial setup was somewhere between moderate and difficult, especially if you want to activate advanced features. Getting the basics up and running is easy. Review collected by and hosted on G2.com.

It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi. Review collected by and hosted on G2.com.

Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts. Review collected by and hosted on G2.com.

The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to implement and integrate customer support, the integrations with external vendors. Review collected by and hosted on G2.com.

One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by introducing all push templates format without using key vakue pairs

And also ensures all the new features under one SDK without a new SDK implementation Review collected by and hosted on G2.com.

I really like CleverTap's analytics and the ability to drill down each and every metric, which is very well built. The accuracy of the data is also the best in the industry. The drill-down of analytics is present across all platforms, but the way you can do it in CleverTap is seamless and makes further analysis and campaigning very effective. Review collected by and hosted on G2.com.

Their speed of bringing in the new features on par with competition is not that great. They do eventually bring the features, but the first ones, as you know, in marketing, speed matters as the max juice of a feature or a channel can be brought in only when we have the first mover advantage. Review collected by and hosted on G2.com.

What I like the best about Clevertap is that is really intuitive and easy to use. With only a few clicks, I can download files with a lot of value information. Also, it can be connected with SQL providors like DataBricks throufh API to manage and automatize events. Another point that I would like to highlight is the support team, which is always there to solve any problem. Review collected by and hosted on G2.com.

Sometimes, when I download files and download or create a new segment I have to wait some minutes, which slows down my workflow. Review collected by and hosted on G2.com.

Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp.

We can r track real time data.

Multiple task can be handle.

easy to use the dashboard for reports.

Ease to implementation.

Im using the frequency of use case

Any issued we passed the customer support is helpping.

Its ease to integration Review collected by and hosted on G2.com.

Its not allowing to user AI to create any campaigns. Advanced features need to fix. Review collected by and hosted on G2.com.