--- title: CleverTap Reviews meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 664 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 664 scale: '5' date_modified: '2026-06-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 664 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users value the **intuitive analytics** of CleverTap, providing clear insights for effective campaign performance tracking. (45 reviews) - Users appreciate the **responsive customer support** of CleverTap, making it easy to clear doubts and enhance their experience. (45 reviews) - Users admire the **ease of use** of CleverTap, enabling seamless integration and simplified analytics without needing assistance. (38 reviews) - Users value CleverTap for its **effective personalization** , enhancing engagement through tailored marketing automation and insightful analytics. (35 reviews) - Users value the **advanced automation capabilities** of CleverTap, enhancing customer engagement and retention strategies effectively. (34 reviews) - Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews) - Integrations (32 reviews) - Helpful (30 reviews) - Segmentation (29 reviews) - Implementation Ease (26 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging for new users to navigate advanced features effectively. (29 reviews) - Users find the **missing features** in CleverTap limit functionality, making tasks more complex and less user-friendly. (16 reviews) - Users struggle with a **not intuitive interface** , facing a steep learning curve and complex setup challenges. (14 reviews) - Users find CleverTap's pricing **too expensive** , making it a barrier for potential customers and new users. (13 reviews) - Users find the **interface and features complex** , posing challenges for new users and hindering effective usage. (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Complexity (11 reviews) - Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews) - Complex Usability (9 reviews) - Difficult Setup (9 reviews) ## CleverTap Reviews ### 1. Easy to use automation **Rating:** 4.5/5.0 stars **Reviewed by:** drashti B. | CRM Lead, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** Easy to use, lots of analytics and insights, good support from the team and interesting features **What do you dislike about CleverTap?** Needs more advanced features, doesnt give comprehensive view of user journey **What problems is CleverTap solving and how is that benefiting you?** Outreach to our customers, retargeting high intent customers, creating customer engagement ### 2. Excellent for business **Rating:** 5.0/5.0 stars **Reviewed by:** Nhat P. | Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about CleverTap?** The analysis feature and personalized dashboard aspect of CleverTap are what I find most useful for navigating user behavior in our app. These advantages allow me to increase business revenue. Moreover, customer service is very supportive and clearly instructed us to use CleverTap effectively. **What do you dislike about CleverTap?** The lease helpful thing about CleverTap is that it hasn't supported real-time yet. To acquire real-time data, we occasionally need to reload the page. Also, the two-factor authentication is rather bothersome. **What problems is CleverTap solving and how is that benefiting you?** The analytical feature of Clevertap has helped me gain a better understanding of user behavior when using our application. Based on that information, in 2022, we devised a revenue growth strategy, and in 2023, we introduced a feature that provides even more value to our users. ### 3. Clevertap is a game changer for Customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about CleverTap?** I like how easy it is to use the platform without requiring any assistance The User segmentation, Funneling, Campaign scheduling and metrics tracking is extremely simplfied Even some of the blogs and articles i have come across by clevertap, while doing my reseearch of customer enagement and notifcation engines , have been extremely insightful . Amongst all the platforms i have explored and used so far clevertap tops it all **What do you dislike about CleverTap?** Considering the amount of data captured, Clevertap can do a wonderful work on the visual representation and dashboarding of the metrics which is ready to use for businesses **What problems is CleverTap solving and how is that benefiting you?** Scheduling and tracking of marketing notifications for mobile platform, analystics and user behaviour funnels ### 4. Unlocking Marketing Success with CleverTap **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal G. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about CleverTap?** Ease of use for Personalization, Segmentation, Omnichannel engagement, Analytics, Integration, team including success, support, etc and a user friendly interface. **What do you dislike about CleverTap?** Customization in Reporting is limited, complexity for beginners **What problems is CleverTap solving and how is that benefiting you?** Our complex cohorts are easily manageable enabling me to reach out the right set of audience at the right time. Keeping in mind the complex backend system an Airline have, it becomes really easy to reach out to the right set of customers for upselling/ cross-selling our ancillary products. Hyper-personalization is easy to achieve. Getting the right set of data with different funnels, helps us to make business decisions. ### 5. The best tool for Audience Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about CleverTap?** -I have been using CleverTap for acquisition, retention and churn management -User-friendly interface, able to setup campaigns with ease -Advances features such as personalised dashboard, automated journeys and segmentation capabilities -Seamless omnichannel integration across multiple touchpoints (E-mail, Push Notification, In-app banner) -Timely response and support from the team when answering queries and for troubleshooting **What do you dislike about CleverTap?** -Some features and integration requires tech intervention from Product, which may cause delays -Segmentation has room for improvement. I can't choose 'OR' but I am stick with using 'AND' which limits the criteria I'd like to set for a specific cohort -Inaccurate conversion rates and unable to track which subscription plan a charged user has subscribed to based on a specific campaign. -Rich notification requires a special code. Would be great if there is an easier way to set it up. -The time it takes to stay logged in could be shorter as it is a hassle to be kicked out after being idle for a few minutes. **What problems is CleverTap solving and how is that benefiting you?** Able to retarget inactive users via CSV uploads. This is crucial for churn management. Able to split segmentations and customise messaging for each segment. ### 6. Great platform for user engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Suja P. | Assistant Manager - Growth Marketing , Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about CleverTap?** 1. User friendly platform for setting up campaigns 2. Analytics and reports quite helpful and easy to obtain 3.Features used for marketing campaigns are great. 4.Clevertap team is approachable and very helpuful. Special mention to Ashutosh and Abezeer. **What do you dislike about CleverTap?** No major dislikes but looking forward for few improvements in journey reports and data **What problems is CleverTap solving and how is that benefiting you?** Manual work is reduced to quite a exent with event based triggers for journeys and campaigns. We are able to customize the communications based on the user attributes and actions. Extracting data for deeper analysis feature is quite helpful. ### 7. Your Daily Digest **Rating:** 4.0/5.0 stars **Reviewed by:** Anisha B. | Chief Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about CleverTap?** The supporta nd the analysis. Live event tracking and proper funnel observations which helps us to take faster actions **What do you dislike about CleverTap?** Just one thing that when we add graphs to the board we cannot edit it again. Thats is not a blocker but that makes things little difficult **What problems is CleverTap solving and how is that benefiting you?** Targeting right user at right time and solving their problem. As we get to know real time drop offs this helps us to take quick actions and act on it both for app and campaigns ### 8. Easy to use & the best platform to connect personalise a customer's Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2024 **What do you like best about CleverTap?** CleverTap's wide customer segmentations and personalisation options have really changed the way we communicate with our customers. There's significant enhancement in our Marketing Campaigns. We can now access features which involved a lenthgy process, in a click of a button. Demographics, Customer Behaviour and other such use cases have helped us with effective and well targetted push notifications, SMS, In-app campaigns and more. The interface is very user-friendly and not too complicated, so even if someone is new to the platforms they can easily get a hang of it and build robust customer journeys and automation. CleverTap has really helped us save time and send notifications to users at the right time and right platform. Not only implementation but when it comes to analysation, the structure and detailed analysis, allows us to take data driven decisions for future engagements. Recommend CleverTap very strongly for any brand's robust growth and clarity in terms of segmentation and analysis. The CleverTap team has always been one call away when it comes to support and smooth integration processes. I personally work on CleverTap everyday to send out notifications and I am very satisfied with the platform. **What do you dislike about CleverTap?** A few developments on the AI front could help solve a lot of problems. **What problems is CleverTap solving and how is that benefiting you?** - CleverTap is solving the problem of easy customer segmentation in terms of a lot of use cases, one of which I frequently use is customer behaviour. Helps us personalise and communicate with the customers on a more interpersonal level. - We also take a look at the metrics on a daily basis to decide which should be going forward and what won't be working for us anymore. - CleverTap also helps with really high teach features like RFM analysis and Predictive segmentation, which helps us deploy the right campaigns and maximise results. ### 9. Experience with CleverTap has been Amazing **Rating:** 4.0/5.0 stars **Reviewed by:** Jinal P. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about CleverTap?** Their services, support team is great and helpful **What do you dislike about CleverTap?** Not exactly dislike but a few features can be added to make the experience more seamless **What problems is CleverTap solving and how is that benefiting you?** Manual work has been almost nil with the automation ### 10. Acomplished all they promissed **Rating:** 5.0/5.0 stars **Reviewed by:** Fabricio Josué A. | Performance Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2024 **What do you like best about CleverTap?** how the tool is developed and the customer experience they provide **What do you dislike about CleverTap?** Not much to say about this honestly..... **What problems is CleverTap solving and how is that benefiting you?** To define the real LTV of the different user adquisition campaings ### 11. Best Choice for User Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam M. | Deputy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2024 **What do you like best about CleverTap?** I like this tool very much because this tool help me in user retention and reactivation and also for acquistion.this tool has best marketing feature which helps in acheiving my targets. **What do you dislike about CleverTap?** 1> Dashboard always hangs when used with 2 or more filters 2> limited whatsapp marketing feature 3> Very Costly Interface **What problems is CleverTap solving and how is that benefiting you?** : Better Decision making : Increased Coversion Rates : Increased Customer Retention ### 12. Reviews about clevertap **Rating:** 5.0/5.0 stars **Reviewed by:** Thắng V. | Growth marketing expert, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about CleverTap?** Unlike other tools on the market, it's hard to read data for beginners, but with clevertap, it doesn't. Clevertap is easy to read for the beginner, the user experience is also very user-friendly and smooth. I'm from someone who doesn't know anything about automation marketing to someone who's a smooth user of email marketing, SMS, push apps, inbox apps and, more specifically, all of them automated. Clevertap's support is very enthusiastic and always supports me when I can't use it. **What do you dislike about CleverTap?** Although the technological potential is very good, yet advanced parts like AI,.... requires certain expertise to deploy **What problems is CleverTap solving and how is that benefiting you?** clevertap has helped me a lot in automation marketing, which is what my business lacks the most. ### 13. Excellent tool for automating and personalizing customer communications **Rating:** 4.5/5.0 stars **Reviewed by:** Sebastián G. | Head of Marketing Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about CleverTap?** Journeys and automations are the best features of CleverTap, along with the integrations. It is easy to use and has excellent support. **What do you dislike about CleverTap?** The analytical section is not very user-friendly both in terms of interface and ETL. **What problems is CleverTap solving and how is that benefiting you?** It resolves our internal communication with our clients through channels like SMS, WhatsApp, Push, and others in a simple and scalable way. ### 14. Best engine for growth **Rating:** 5.0/5.0 stars **Reviewed by:** bechir s. | Growth Hacker, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about CleverTap?** Easy UI , analytics is top notch , easy to implement in all platforms, and have the best support **What do you dislike about CleverTap?** nothing to complain in term of usage as a tool **What problems is CleverTap solving and how is that benefiting you?** Clevertap is help us to solve our app analytics to gain insights that help us improve our product and automate all our campaigns and user journeys ### 15. Unrivalled customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Vidit P. | CRM Manager - Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2024 **What do you like best about CleverTap?** - Extremely intuitive and easy to use - A feature packed product that covers almost every channel possible and all work seamlessly in journeys - A reliable partner to scale with and discuss use cases while figuring out ways to fullfil the objectives together. Kudos the support team **What do you dislike about CleverTap?** - Considering the scale at which they operate, requesting changes/modifications to the product can get a little challenging but that'll seldom be the case **What problems is CleverTap solving and how is that benefiting you?** - Analytics: Mapping customer journeys and understanding the gaps/drop offs in the funnel - Omni channel communications: Reaching out to users across channels seamlessly using journeys ### 16. User friendly interface & customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Kulshreshtha G. | Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about CleverTap?** I used clevertap for one of my usecase to send push notifications to our mobile users which are registered on clevertap. - With user friendly interface I was easily able to configure campaigns to send the notifications and track the stats in the campaign only. - Very helpful customer support, I was facing issues in understanding their api documentation, so for that I contacted customer support and in no time their support team contacted me to schedule a call with me to understand the issue and resolve it quickly. **What do you dislike about CleverTap?** Clevertap API documentation can be more understable. I faced difficulty understanding current documentation fulfilling my usecase, so have to customer support to understand it better. **What problems is CleverTap solving and how is that benefiting you?** Few months back I got a requirement to send push notifications to mobile customers. So I found clevertap push notification, its user friendly interface and customer support helped me integrate push notification clevertap apis in no time. Currently service is live on production using clevertap push notification service which is solving our usecase. ### 17. Great solution for Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about CleverTap?** Clevertap is very easy to use for Marketers, only needed some initial setup which will be assisted by Clevertap team also. We really like the Journey feature, where we can setup a predefined, targeted, and automated series of marketing campaigns using various channels such as Push Notifications, Email, and In-App Banner. Some features such as RFM Segmentation can really help in giving engagement in a quick way to our most valuable users or the dormant potential users to be reactivated again. The Customer Support is also superb, we have a bi-weekly session to check if we experience any difficulties or if Clevertap have any ideas on how to improve the campaigns. Every Quarter, Clevertap team would also give Quarterly review to improve the business. **What do you dislike about CleverTap?** I have seen other similar solution have a Nudges/Spotlight feature that can highlight specific area of the app to the user, but I think Clevertap currently does not have it (at least with my current knowledge). The ability to highlight a specific section of the app (for example if we have new features in the app), would also be great. **What problems is CleverTap solving and how is that benefiting you?** It gives us the ability to give targeted and automated engagement to our users, and it really helps us to increase the acquisition conversion rate and also to increase our retention rate. As it is very easy to use and can be done quickly, it can save a lot of time for us. ### 18. Diverse features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about CleverTap?** What I like best about CleverTap is its comprehensive approach to customer engagement and retention. It offers powerful analytics that allow businesses to understand user behavior deeply, enabling them to tailor personalized experiences across various touchpoints. The platform's ability to automate campaigns based on real-time user actions, coupled with its robust segmentation tools, helps in delivering highly relevant messages, thereby improving conversion rates. Additionally, CleverTap’s integration with multiple channels ensures that users receive consistent and timely communication, which is crucial for building lasting customer relationships. **What do you dislike about CleverTap?** One of the main challenges with CleverTap is its complexity, especially for new users or smaller teams without a dedicated data or marketing analytics resource. The platform offers a wealth of features and customization options, but this can lead to a steep learning curve. Navigating through all the functionalities and setting up advanced campaigns or user journeys can be time-consuming and overwhelming without proper training or experience. **What problems is CleverTap solving and how is that benefiting you?** Tracking customer behavior, build dashboard, send personalized message... ### 19. A great tool to Increase User Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Huy L. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about CleverTap?** 1. Personalization & Automation, automatically drive specific marketing actions to each user through their past/current behavior or my custom lists. 2. Real-time tracking and available to run A/B tests, so I can monitor my campaign performance. 3. Clevertap AI feature (Intent-based segmentation) helps me specifically predict users with high uninstall rates so I can take appropriate actions to retain them. 4. Frequently receive good-fit solutions/guidelines from CleverTap's consultant based on my needs. **What do you dislike about CleverTap?** CleverTap documentation is quite confusing, so I frequently needed assistance from the customer support team. **What problems is CleverTap solving and how is that benefiting you?** I have different user segments with different levels of loyalty and behavior, CleverTap helps me identify these user segments and automate marketing campaigns to increase user engagement. ### 20. Use it for all things marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Akansha G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about CleverTap?** - Personalize frequent experiences and automate campaigns across channels; we use it for all things marketing campaigns. - Prevent user churn by detecting uninstalls. - Target users outside of the dashboard, like website visitors. - Comprehensive documentation for complex journeys and feature understanding. - Interface is intuitive and easy to navigate - Customer support is also good especially Sanjay Singh, if you're facing some issue related to WhatsApp or SMS, he will solve it with little to no time involvement from your side and it HELPS a lot. Anand Abhishek is your go-to person to sort out all things Clevertap issues on a day-to-day basis, is easy to talk with, and is very patient with our queries. **What do you dislike about CleverTap?** - Some (not much) data mismatch when tallying with Mixpanel - Too many simple errors that sometimes delay the execution - Some hard times while creating complex journeys; not too straightforward to create logics and plan journeys, hence requiring extra efforts and steps. - Doesn't show an accurate conversion rate as to whether the user has converted because of the particular campaign or they would have done it anyway. **What problems is CleverTap solving and how is that benefiting you?** - Personalize frequent experiences and automate campaigns across channels; we use it for all things marketing campaigns. - Build engagement and relationships with users and improve retention. ### 21. Its give you a lot of tools to manage and understand your clients **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about CleverTap?** The facility of the platform, very easy to use and intuitive **What do you dislike about CleverTap?** I think that in the page of campaings the goals are missing. **What problems is CleverTap solving and how is that benefiting you?** The clevertap journey help me to improve the funnel conversion of my app. And make users do what I want them to do ### 22. The best automation analytic ! **Rating:** 5.0/5.0 stars **Reviewed by:** Vararat J. | Retail, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about CleverTap?** I have used CleverTap for more than 2 years now, and I think this program is the best way to use for tracking user behavior. Easy to use ex. segment target user, RFM Model or more features that are available to use and support business objectives and Marketing strategies. The last thing that I have to share is CleverTap has a good support team and very helpful if you have any problems. **What do you dislike about CleverTap?** Documentation is too hard to understand for new users. **What problems is CleverTap solving and how is that benefiting you?** I have used CleverTap many Feature such as Marketing Automation, Journey strategies, Segmentation, RFM Model etc. To send all the Promotion Campaing to the right user or interested user to increase revenue / frequency / retention / reactivate on our platform (Application / Website) ### 23. Best Engagement Tool to grow App Business **Rating:** 5.0/5.0 stars **Reviewed by:** Shashank G. | Manager - CRM & Growth, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about CleverTap?** UI, Ease of Execution during setting up of campaigns of any channel like whatsapp, email, sms..etc and Customer Support. Also, we can seamlessly integrate with 3rd party if required **What do you dislike about CleverTap?** Analytics section is something I believe can be imporved **What problems is CleverTap solving and how is that benefiting you?** User Engagement, hyper-personalization and Segmentation is something which is been used by us ### 24. Great for analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Raju V. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about CleverTap?** The analysis is great, along with that the thing of having more features to personalise the use experience easily is good. **What do you dislike about CleverTap?** Some times, some features take tech intervention to integrate causing some dealy in the begining, other wise it is good once everything is set up. **What problems is CleverTap solving and how is that benefiting you?** We are trying to improve the funnel conversion rates through personalisation and retargetting, that is where Clevertap is helping us with personalised retargetting to improve the conversion rates. We were able to use the flows under the analytics section to understand the user behaviour, where in the users were hopping back and forth between the different pages to make the final decision, this insight we would not have been able to draw out with the visual representation of the journey. ### 25. 360 Degree Tool for Tech Products **Rating:** 4.5/5.0 stars **Reviewed by:** Sumit S. | Deputy Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about CleverTap?** 360 Degree Suite of Products, ranging from Analytics, Automations and 3rd Party Data Integrations **What do you dislike about CleverTap?** Analytics Suite can be made a bit better to query out user level data **What problems is CleverTap solving and how is that benefiting you?** Clevertap is our go to Tool for all things Analytics and Marketing Automation ### 26. AMAZING EXPERIENCE!! **Rating:** 4.5/5.0 stars **Reviewed by:** Syed V. | Associate Manager - CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about CleverTap?** 1. Instances are very fast. 2. UI/UX is user friendly. 3. Campaign set-up is amazing and additional logic usage in exclusion and inclusion of segmentation is helpful. 4. Support team is super helpful and always just a mail/message/phone call away. **What do you dislike about CleverTap?** 1. Huge scope to improve on journeys. 2. Can have features integrated like: Surveys **What problems is CleverTap solving and how is that benefiting you?** It enhances engagement by reaching users seamlessly across push, email, SMS, WhatsApp and more. Reduces churn by delivering personalized, real-time re-engagement campaigns. Offers in-depth analytics and cohort analysis for precise campaign performance tracking. ### 27. Awesome tool for growth marketers to boost engagement and track data **Rating:** 4.5/5.0 stars **Reviewed by:** Aishwarya V. | Assistant Manager in Growth Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about CleverTap?** - Easy user cohortisation - Quick data insights - Great for retention with automation - Very easy to understand and manage dashboards **What do you dislike about CleverTap?** - Data syncing can be a bit slow at times - Pricing gets steep as usage grows **What problems is CleverTap solving and how is that benefiting you?** - Helps us understand user behavior better - Enables personalized communication - The automation features save us time and effort - Improved retention and customer loyalty. ### 28. A powerful Customer Engagement Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Huong N. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2024 **What do you like best about CleverTap?** - A great platform with features: Customer Data & Analytics, Experimentation & Optimization, Personalization, Create Campaign or Journey with multi-channels ( push, in-app, web popup, SMS, webhook,...). - Special local technical support is available. - Easy to use for many non-professionals **What do you dislike about CleverTap?** Not too many. I hope there are more templates for marketing channels **What problems is CleverTap solving and how is that benefiting you?** Using Clevertap helps us optimize many human resources, increase conversion rates on mobile app and website ### 29. The most comprehensive tool for my company **Rating:** 5.0/5.0 stars **Reviewed by:** Maria Fernanda M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2024 **What do you like best about CleverTap?** It is a tool that allows me to know and communicate with my client directly, in a personalized, segmented, and successful way to achieve my goals. It complements my strategies with highly important data. **What do you dislike about CleverTap?** I understand that it's for security, but sometimes the two-factor authentication to log in takes a bit of time **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps me with customer engagement and retention by providing advanced segmentation, personalized messaging, and real-time analytics. ### 30. Mobile Experiencie **Rating:** 4.0/5.0 stars **Reviewed by:** Andres E. | Head of marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about CleverTap?** I can seamlessly integrate the app experience into my automation workflows. **What do you dislike about CleverTap?** The interface has potential for further improvements. **What problems is CleverTap solving and how is that benefiting you?** We needed a personalized experience for our app users to determine the right message and timing to drive key conversions. ### 31. Streamlining Customer Engagement with Precision **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya N. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about CleverTap?** We are using Clevertap for past 1 year now and have used almost every major feature there is. Apart from it being easy to understand, as a marketer there are various other factors that I like which are involved, for example: - Seamless Omnichannel Integration (Email, Push, SMS, In-App) - Advanced Analytics and Insights (Flows, Cohorts, etc) - Personalization at Scale (Behavioral segmentation, Journeys) - AI-Powered Automation (Intent, RFM models) All of the points from above plus a robust success team that is proactive in resolving any issue, makes using Clevertap a pleasant experience. They are approachable and give the best possible solution to any issue. **What do you dislike about CleverTap?** There are other features that I would definitely like to be included as compared to what the competitors are providing: - App Nudges - Delaying option for In-App Messages for Web as well as Mobile - Clear bifurcation app based vs web based events - Data accuracy on CT Dashboard (as compared to our back-end) **What problems is CleverTap solving and how is that benefiting you?** It acts as a single dashboard for most of our Marketing and Analytics efforts. We don't use different tools to send/automate emails, push campaigns or to make customer journeys. It's all done here on Clevertap. As a CEM tool CT helped us in: - understanding user engagement on the app - creation of automated journeys - best time to nudge the user - bifurcation of our user segments based on RFM models - A/B testing Overall a must recommended option for Marketers! ### 32. Using it for our creator platform, no-nonsense product for analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Nikhil K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2024 **What do you like best about CleverTap?** I have migrated to clevertap aftering using GA for over 10 years. Can't thank you enough the friend who recommended it **What do you dislike about CleverTap?** From features perspective it is amazing but from pricing stand point for a young company there are not much option to try it out during development and pilot phase. **What problems is CleverTap solving and how is that benefiting you?** We want to understand which modules our creators are finding hard to use and simplying their journey ### 33. Very Good Tool for Customer Retention and Reactivation **Rating:** 5.0/5.0 stars **Reviewed by:** Varshnil V. | JM Growth Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about CleverTap?** 1.) Automation and Workflows 2.) Customer Support 3.) Real-Time Analytics 4.) Segmentation and Targeting **What do you dislike about CleverTap?** 1.) Pricing 2.) Limited Customization 3.) Data Export Limitations **What problems is CleverTap solving and how is that benefiting you?** CleverTap is helpful in solving several problems for businesses, including . Automation . Improved User Engagement . Increased Retention Rates . Increased Efficiency ### 34. Go to Tool for Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Vikrant J. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about CleverTap?** Segmentation Capabilities and Advanced Analytics features. Easy to apply Filters. **What do you dislike about CleverTap?** Occasional issues: When Moving back to the previous screen erases original settings **What problems is CleverTap solving and how is that benefiting you?** A) Creating Segmentations based on User Behavior and Better Targeting for Engagement and Fresh Monetization/Upsell Campaigns. B) Creating Journeys for New Users and Improving Onboarding Flows. C) Analyze User Behavior based on Events and collecting inputs for improving approach. ### 35. It has been an excellent experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Luna C. | CCO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2024 **What do you like best about CleverTap?** The clever team is very attentive and supportive in their tool. In addition, it has helped us to automate communication with our customers. **What do you dislike about CleverTap?** Not at the moment. But it will be better if the support team was local. **What problems is CleverTap solving and how is that benefiting you?** To be able to visualize in a simple way the behavior of our users in the application and thus take action to increase the usability of our product. ### 36. Very good tool for acquisition & Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Dinesh K. | Junior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about CleverTap?** Easy Campaign Automation Customer care response Simple for customer journeys Easy steps for all reports One sorce for many buisness **What do you dislike about CleverTap?** Product Price to High some times slow data processing & delays in real-time analytics. **What problems is CleverTap solving and how is that benefiting you?** Helping in Automation Time saving tool Increased Efficiency Help in user Engagement ### 37. Clevertap user feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Ankit S. | Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2024 **What do you like best about CleverTap?** -> Intuitive UI -> Dynamic segmentation capabilities -> Ability to send bill reminder depending on due date -> Good customer support team **What do you dislike about CleverTap?** -> Slow UI -> New feature development takes time to implement. -> Perhaps Expensive **What problems is CleverTap solving and how is that benefiting you?** -> Helps us in building precise cohorts thereby increasing accuracy of targetting. -> Supporting personalized content -> Journey builder helps in targeting user depending on users behaviour/ response. -> Targeting users in real time depending on their action/ inaction ### 38. Have been using it over a year. Experience has been good compared to other platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Rohan C. | Founder, Lyftcurve, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about CleverTap?** No feature lock-in. All features are available for all users. Also the chat support and CSM are of great help. **What do you dislike about CleverTap?** Email HTML personalization feature is something that we have struggled with. Else I dont see any cons in the tool. **What problems is CleverTap solving and how is that benefiting you?** Analytics and Remarketing for our marketplace website. ### 39. A great CRM tool for user engagement and retention **Rating:** 5.0/5.0 stars **Reviewed by:** Alolika M. | Asst Manager-Customer Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about CleverTap?** 1. The ability to customize user segments based on multiple criteria. 2. Their customer support is exceptional. 3. The portal is easy to understand. **What do you dislike about CleverTap?** 1. The UI could be improved slightly. 2. I dislike how it automatically logs users out every 30 minutes, even if they are active. **What problems is CleverTap solving and how is that benefiting you?** 1. Clevertap helps us understand user behavior in the right manner. 2. They assist us in analyzing large-scale user data and directly targeting users from the tool. 3. We can nudge users at every step of their customer lifecycle through Clevertap. ### 40. Easy Adoption For Starters, Future Proofing to Get More Advanced **Rating:** 4.5/5.0 stars **Reviewed by:** Gelain Muriel R. | Head of Finance & Business Development , Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about CleverTap?** For starters like us, what I appreciate most about CleverTap is how 1. It is easy to use and adopt (very user friendly) and 2. how the Clevertap support team is there to make sure our organization can get better and better. **What do you dislike about CleverTap?** Limited to communication / engagement platforms. It has a potential to become an "all in one platform" for CRM **What problems is CleverTap solving and how is that benefiting you?** Primarily on Marketing Automation - being able to send out communications delivery to our target customer base when and how we want it. It also has good analytics and dashboards that allows us to identify and refine our campaign set ups month on month. ### 41. All ooin one automation tool for Marketing automation and personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Anuj G. | Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about CleverTap?** Integration is very easy with any 3 party tool and very easy to use **What do you dislike about CleverTap?** Some times the CSM replies very late, and the suppport team is bit slower **What problems is CleverTap solving and how is that benefiting you?** Website Personalization and New Journey were veruy easy to make ### 42. Great platform to Engage my Current Customer **Rating:** 5.0/5.0 stars **Reviewed by:** MOULIK J. | Deputy Growth Marketer , Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about CleverTap?** - Engage Customer on APP - Montior there acticity and based on event send right communication at right time **What do you dislike about CleverTap?** I belive if setting up CT with APP would be furture simplified then it will be really helpful. **What problems is CleverTap solving and how is that benefiting you?** - Able to Enagage with 40% of customer with Push Notification at right time. Initally we are using firebase which was not that great. - Support Multiple Language, as I am targeting MSME in India, I need to communicate in the regional lanagauage. It made my life simple. ### 43. Game-Changer for Business **Rating:** 4.5/5.0 stars **Reviewed by:** Prerika A. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about CleverTap?** - Seamless omnichannel integration across Email, SMS, WhatsApp, and In-App - Intuitive interface that simplifies campaign setup - Responsive and supportive team, always ready to assist **What do you dislike about CleverTap?** AI/ML capabilities could be integrated for enhanced performance **What problems is CleverTap solving and how is that benefiting you?** Effortless automation of messaging tailored to segmented users. ### 44. Platform for User engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Bhomira M. | Sr. Executive Engagement and Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about CleverTap?** Campaign Ananlytics, User Segmentation and customer Support * RFM * Campaign impact * Funnel analysis * Trends Have received imense support from the CSM "Mrinal" and Tech support "Biswadeep" **What do you dislike about CleverTap?** When it comes to selecting two actions in "OR" condition, this functionality is not currently available on the dashboard. From what I understand, the CLeverTap product team is working on this functionality. Looking forward to using it **What problems is CleverTap solving and how is that benefiting you?** marketing campaign creations of User journey of the application Campaign Anaytics i.e marketing camp impact ### 45. Get help creating differentiated customer retention strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Neha F. | Lead UX Designer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about CleverTap?** With the help of CleverTap, I have been able to increase interest in my services through marketing, and the program as a whole has been very helpful. In terms of efficiency, the interface is second to none and certainly provides a personalized service to each user. As a service that streamlines operations, it is highly recommended for its eye-catching and remarkable user interface. The process is flawless and efficient and offers fantastic marketing opportunities for any client. **What do you dislike about CleverTap?** This program lacks support and is not fast enough to adequately respond to my needs. **What problems is CleverTap solving and how is that benefiting you?** Responsible clients have benefited from our extensive experience in automated marketing consulting. When it comes to making better decisions, the program is really helpful. It is completely robust and gives the feeling of belonging to an enterprise environment. When we don't have market opportunities, it definitely helps us see them. ### 46. Great tool for Marketing & Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Arvind A. | LEAD - RETENTION MARKETING, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about CleverTap?** 1. Tool is bug free 2. Great support by Amey as my CSM 3. Email Onboarding was done as a brisk pace, Tejas ensured the email deliverability is high and it continues to be on good stead 4. Harshitha from the onboarding team really helped us in integrating the sdk to our website and helped in integrating other tools as well 5. Anoop helped us in kicking off whatsapp pretty smoothly **What do you dislike about CleverTap?** Onboarding takes a fair amount of time, but once onboarded, everything is smooth **What problems is CleverTap solving and how is that benefiting you?** Great analytics to understand the user behaviour, demographics, journeys. Really helps us in identifying the right cohort to target. ### 47. CleverTap: Best tool for Analytics and Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Yathin K. | Senior Data Specialist (Loyalty, Marketing), Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about CleverTap?** The most I liked about CleverTap is the user interface and the behavioral analytics features Features like segmentation, events, funnels, cohorts, trends, find people are really good to track the user actions and events. "Best time to deliver" notifications for every user. Email template design capabilities. The support from our customer success manager is always really quick. CleverTap has the university which is offering multiple certification courses for the users. **What do you dislike about CleverTap?** It will be good to have content suggestions for email subject/push notifications. **What problems is CleverTap solving and how is that benefiting you?** Using CleverTap behavioral analytics features we were able to target the right audience at the right time.Example: Using funnels, we were able to analyze at which step the majority drop offs were happening and we were able to reduce such drop off's by targeting customers based those events. ### 48. A good Customer Engagement Platform **Rating:** 5.0/5.0 stars **Reviewed by:** pichpisey k. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about CleverTap?** CleverTap is a fantastic platform offering a range of features including Customer Data & Analytics, Experimentation & Optimization, Personalization, and the ability to create multi-channel campaigns or journeys (push notifications, in-app messages, SMS, etc.). Additionally, the local technical support is excellent, and the platform is user-friendly, even for non-professionals. **What do you dislike about CleverTap?** There isn't much to dislike, but I wish there were more templates available for marketing channels. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps us optimize our resources, increasing conversion rates on our mobile app. ### 49. Best Retention & Customer Engagement tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sandeep V. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about CleverTap?** - Easy to understand as a marketer - Variety of channels that allows to send communication via various ways like - Push, SMS, Email etc - Real-time user tracking - Option for action based triggered campaigns - Understand how and what your users are doing with great insight at user level - Great CSM and TAM support to solve both marketing use-cases & technical queries - CleverTap university helps learning tool and getting certified as a new marketer **What do you dislike about CleverTap?** - Unable to see which user is falling into control group - Sometimes API takes more time to reflect data on CleverTap profile **What problems is CleverTap solving and how is that benefiting you?** - Tracking Daily/weekly/monthly user activities for better engagement - Create funnels to understand drop offs - Various ways to retain, reactivate users via CSV uploads and past behaviour campaigns ### 50. CleverTap for data and analytics (mobile app, webapp) **Rating:** 4.5/5.0 stars **Reviewed by:** Abhist G. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about CleverTap?** I had a positive onboarding experience by the CleverTap team. Special mention to Akshay Bhange who was the onboarding SPOC. He has a great understanding skill and technical knowledge. It made it easier for us to integrate CleverTap. There are multiple data management options on CleverTap using which one can back up and import their data from CleverTap. If done properly, one will have their data intact and migrating becomes easier, if and when needed. At the analytics front, I like the smart insights that the platform generates on it's own. It's really helpful to get quick insights and makes our life easier. **What do you dislike about CleverTap?** There are few features in analytics that I would like to see. For example, one cannot filter a user's history in a time range corresponding to a certain event. There is a workaround but not an elegant one. Another being ability to split an event. One can filter it though. I am sure these features are in pipeline. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is helping to generate actionable insights for me. This makes my life easier and enables me to take quick decisions that will benefit my product. ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-06-22+14%3A15%3A42+-0500&secure%5Bsession_id%5D=6fff5d19-363b-48f3-9a9f-c571a43fe773&secure%5Btoken%5D=efb04bb2e9703469f69c525e57e22f1965be3213f0ba416677538e61cd902fa2&format=llm_user) ## CleverTap Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Piano Activation](https://www.g2.com/products/piano-activation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (752 reviews)