CleverTap

CleverTap

4.5
(105)
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CleverTap is a leading mobile marketing platform that provides businesses with actionable behavioral analytics. Target and engage mobile users with a personalized app experience, resulting in increased retention, lifetime value, and ROI.

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CleverTap review by Kathy C.
Kathy C.
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"¡Una de las mejores herramientas!"

What do you like best?

CleverTap es un paseo para el Mobile Marketing y datos analíticos obtenido de dicha ramificación. La característica que es mi favorita –a pesar de que posee muchas- es la capacidad de analizar la data y detectar anomalías en túneles lo cual permite hacer ajustes a cada producto a fin de continuar en el camino deseado y proyectar las metas esperadas. Además, es capaz de procesar larga data asociada a cada producto por el cual es utilizado. Por ello, permite la implementación constante de actualización ajustadas a un mercado que varía con muchísima rapidez. ¡Me encanta!

What do you dislike?

El proceso de implementación es un poco tedioso y engorroso, puesto que no es una herramienta para ser utilizada por cualquier tipo de usuario con niveles básicos de conocimiento tecnológico. Sería necesario una inducción y/o entrenamiento para aprovechar cada función adecuadamente. Asimismo, las alertas a destiempo pueden ser un problema para arreglar errores generales en cada producto.

Recommendations to others considering the product:

La única recomendación que puedo ofrecer es que inviertan en entrenamiento o capaciten a un usuario maestro a fin de personalizar adecuadamente CleverTap para que haga exactamente lo que cada compañía necesita acorde a sus objetivos y al motivo por el cual invirtió en esta herramienta.

What problems are you solving with the product? What benefits have you realized?

El mayor beneficio que aportó a nuestra compañía esta increíble herramienta fue arrojar datos importantes del seguimiento del comportamiento de nuestros usuarios lo cual nos permitió adaptarnos a las nuevas tendencias y visualizar tanto como proyectarnos a futuro.

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CleverTap review by Mary V.
Mary V.
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"De lo mejor para dirigir el Mobile Marketing "

What do you like best?

Es una de las mejores herramientas de Mobile marketing que he utilizado en un largo periodo de tiempo. La característica que más utilizamos en mi compañía y la más resaltante considero que es la capacidad de lanzar campañas única y exclusivamente a raíz de los análisis arrojados del procesamiento de datos online y offline de los usuarios.

What do you dislike?

Cuando se utilizan datos pesados y archivos grandes, el procesamiento de flujogramas puede ser un poco lento y tedioso, haciendo que los procesos se retrasen un poco. En mi opinión, no es nada por lo cual descartar esta herramienta.

Recommendations to others considering the product:

Mi mayor recomendación sería considerar implementar este producto e invertir un poco en entrenamiento para aprovechar cada una de sus características y la capacidad de personalizarlo, tanto de acuerdo a la situación y a la lectura de analíticos como al cronograma ya establecido del comercio.

What problems are you solving with the product? What benefits have you realized?

Nosotros utilizamos esta herramienta para monitorear datos de los usuarios que acceden a nuestras campañas y lanzarlas acorde a los análisis obtenidos a partir del registro y orden de dichos datos. El programa lo hace relativamente fácil y, una vez implementado por completo, es bastante fácil de usar.

What Mobile App Analytics solution do you use?

Thanks for letting us know!
CleverTap review by Ignacio R.
Ignacio R.
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"Clevertap is a must"

What do you like best?

The Smart Campaigns feature is awesome. With that feature, you can just set up push campaigns once and forget about sending push messages to new users, the platform will do it for you. You can set triggers, so once a user does something specific, he will receive an automated message.

What do you dislike?

The only "but" we found on Clevertap is that their dashboard is only available in English. They should add more languages like Spanish, Italian and French at least.

Recommendations to others considering the product:

You should definitely give Clevertap a try. It will make your life easier. Even if you think at first that the pricing is high, you will realize that it is much cheaper than having one or two full time employees doing all the work.

What problems are you solving with the product? What benefits have you realized?

Because of the huge volume of apps and users that Mobincube has, it used to be imposible to take care of sending customized push messages to all of them in order to keep a good level of loyalty. With Clevertap and its smart campaigns, we just need to configure those campaigns once and then new users will start receiving messages as a reaction of their actions.

CleverTap review by Nitika K.
Nitika K.
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"Data Insights at its best!"

What do you like best?

The most helpful thing about CT, is the ability to create actionable campaigns from the insights. Flows within CT has given us the ability to successfully decrease our app abandoned ratio by 8.7%, more over the trend analyzation has equipped us to modify the marketing strategy for the best time to send a campaign.

What do you dislike?

I guess I dislike the fact that CT somehow limit us in creation of fully equipped HTML workframes, however I'm sure it would be solved with the introduction of JavaScript and JQuery

Recommendations to others considering the product:

The inherit cause of choosing CleverTap over any other automation tool is to power the campaign with useful app insights, so in case you are looking for a platform which can replace your current analytic dashboard while being a marketing automation solver, clevertap is the way to go!

What problems are you solving with the product? What benefits have you realized?

In simple words, CT has effected the growth of Truecaller Pay immensely. A simple campaign supported by CT insights, leads to upwards of 150,000 registrations and subsequent activation!

Journey options to send a follow up push for non receivers have helped us to achieve the maximum user base.

CleverTap review by Ankesh Kumar S.
Ankesh Kumar S.
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"Intuitive, Feature rich and Accurate - Must have for teams of all sizes"

What do you like best?

The toolkit enables powerful marketing automations out of the box. If not for CT, our team would need to spend several days and weeks building the same set of automations. Further, the analytics capabilities are at par with most tools out there and sufficient for most day to day use cases for product and growth teams.

What do you dislike?

Some of the queries especially around Funnels and Flows can be slow, especially when using a large dataset. Further, user flow analysis, as of now, has limited capabilities.

What problems are you solving with the product? What benefits have you realized?

1. Measure acquisition activities: Drill down into the performance of each of our acquisition activities, ensuring they drive meaningful results

2. Run re-engagement campaigns: Utilize user segmentation to run targeted re-engagement activities to drive overall business metrics

3. Monitor product metrics daily: Create dashboards providing 360 degree view of the business as well as views for respective functions

4. Customer communication: Multi-channel communication facilitating both mass and segmented campaigns

CleverTap review by Sharmishtha B.
Sharmishtha B.
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"An all-you-need analytics suite for growing startups"

What do you like best?

What I like best is I haven't needed to look at any other analytics tool since we brought in Clevertap. Except for measuring session time which is overall becoming difficult & attribution analytics, Clevertap has literally everything under the sun & it is definitely the most robust tool we have used in the last 3 years. We use it for Funnels, Cohorts, Trends, and the Dashboard is definitely useful.

What do you dislike?

They should bring in advanced features like- email reports for dashboards & anomaly alerts. Also, not every analytics output can be pinned to the dashboard. If the support was on-call more than it is on email, it would have helped us better.

Recommendations to others considering the product:

Event nomenclature is something that seems unimportant, but if you're gonna have folks from different verticals use analytics, pay very close attention to this & you'll be sailing happily.

What problems are you solving with the product? What benefits have you realized?

We use Clevertap to study user behavior, trends and understand different cohorts and funnels which help us better the product. We intend to soon use this for cross-platform analytics (web & native android).

CleverTap review by Piyush D.
Piyush D.
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"One of the best marketing automation solution out there! `"

What do you like best?

CleverTap is a customer lifecycle management and engagement platform that gathers data on any platform for behavioural analysis of the users. Some of the points that I'd like to highlight:

- Easy setup

- Real-time data gathering

- Ability to set up campaigns for real-time as well as past behaviour segment's users

- Good visual reports

What do you dislike?

1. The feature called 'Journey' can't be edited once you set it up and go live. If you want to make changes then you have to clone it and make changes and pause the previous one. It can be a time consuming process if the journey is a little complicated.

2. There should be an option to check the user's data for the CSV file upload of the users.

What problems are you solving with the product? What benefits have you realized?

We provide whitelabled apps for multiple brands along with web apps. It becomes crucial for us to track user behaviour across all apps and see how users are interacting with our products. We get actionable insights by using funnels and steps where we can improve the UX. We have made multiple iterations of the product based on the data we get from the Clevertap. We have also set up multiple marketing campaigns by using

CleverTap review by David C. H.
David C. H.
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"Great tool to perform a market analysis."

What do you like best?

CleverTap is a very complete tool to perform a complete analysis of user behavior, which allows us to have a more effective understanding of the tastes of the people we want to analyze, thanks to this we can see clearly, who look at the sites of our competitors, and thus offer them, something better or equal, so we have a large retention of people within our business, thanks to the precise data on the actions performed by users on other sites, we can create a set of personalized preferences for each one of them, showing them what they want to see, and so we avoid them from going to our pages, to other places to look for the same thing, or something different from what they offer them.

What do you dislike?

The application can be a bit slow in some kind of work, when different tasks are performed within the application, this can stop for a few seconds, some things are missing to be optimized, I would like the reports to be a little more detailed, to you need a lot of compatibility with other tools and applications, a system of these must be free to complement any marketing tool, not see other tools as your competitors but as your add-ons, since you will always use different similar tools, that one expects to be easily complemented.

Recommendations to others considering the product:

It is a great tool to effectively monitor the behavior of users, but before implementing this system, compatibility should be analyzed with other products.

What problems are you solving with the product? What benefits have you realized?

Since we use this tool we can make a better study of the data and the information about the users, since we have this tool that allows us to do a follow-up to each one of them.

CleverTap review by Julio B.
Julio B.
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"CleverTap Review"

What do you like best?

The best of CleverTap is its features range. We use it as a complete CRM platform: user segmentation, audience building, journey campaigns and performance tracking are some of its main capabilities.

To make it better, its customer service is thorough, attentive and very friendly.

What do you dislike?

It does not have a built-in SMS provider nor an e-mail provider. So these features require integration with third parties.

And, as you use it and pile up data do be stored, its services gets pricier.

What problems are you solving with the product? What benefits have you realized?

We use CleverTap throughout all of our CRM processes. User acquisition with targeted member to member communication, activation journey campaigns, reactivation through remarketing and special offers, segmentation of specific users with specific actions, etc. Beyond that, we use Clevertap to keep track of several KPIs and campaign performance, such as user engagement, user cohorts, AB tests, uninstalls, etc. One major problem that it does address is the possibility to personalize the content we deliver to our users; at the same time, its intelligence selects the right time and situation to do it. The level of detail possible to manage is excellent.

CleverTap review by Joshua S.
Joshua S.
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"CleverTap is literally THE MOST CLEVER WAY to market to and segment a user database!"

What do you like best?

My company has used CleverTap now for over a year. It's been a rich experience for us and CleverTap has taken how we engage with users of our mobile app to new levels. The segmentation features make it so easy to define segments and target them with messaging according to their behavior. We've seen significant boosts in retention as well as in-app conversion with users and there's no way we'd be able to have that type of connection with our users without CleverTap's platform.

The CleverTap team is one of the best team's I've encountered when it comes to support, training, providing updates and overall, they've been such a pleasure to work with. I would recommend CleverTap to anyone!

What do you dislike?

Honestly...there is nothing that I dislike about CleverTap. I haven't had one negative experience with it. For me, that says a lot because as many times as I've used it, the product has not failed once. I've never seen their server go out or received any site error message.

Recommendations to others considering the product:

You won't regret the decision to use CleverTap, especially if you're looking to maximize activation, engagement and retention of users for your app.

What problems are you solving with the product? What benefits have you realized?

CleverTap enables us to successfully activate, engage and retain our users. The goal of that is ultimately monetization but it's also helping us to grow retention. In addition, it's giving us unique insight and data about our users and their behavior that we would not otherwise have.

CleverTap review by Shahirah G.
Shahirah G.
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"Powerful mobile marketing platform"

What do you like best?

Clevertap is a robust mobile marketing platform that allows us to optimise our customer acquisition, engagement and retention efforts. It gives us the ability to analyse customer behaviours to determine what, how, when they are doing things in our app, and create contextual multi channel campaigns to drive engagement. Customers can fall in and out journeys based on conversion actions events - delivering the most personalised experience. Additionally, from a product perspective, the team is able to measure and analyse the impact of new product features/ flows/ enhancements.

What do you dislike?

Clevertap takes a little while to implement properly, however, it is worthwhile to get event and property tags correct the first time.

We have also run into some campaign sending errors from time to time and there aren't any notifications that alert you to this, so monitoring is key.

Recommendations to others considering the product:

Highly recommend

What problems are you solving with the product? What benefits have you realized?

Personalised onboarding journeys that drive users to complete a payment/ transaction event within the Golden Window for maximum retention.

Ability to distribute campaign promotions to certain segments based on past behaviours.

Increased engagement and retention of active users with email and push notification campaigns.

Mobile analytics - measuring the impact of new products/ flows/ enhancements on engagement and retention.

CleverTap review by Hannia D.
Hannia D.
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"A really good tool for Marketing. "

What do you like best?

I liked how complete the platform is. Clevertap helps you analyze what happens on your website and in the app, you can find insights and make better decisions. Also on the same platform you can create automatic campaigns according to each segment. Automatic campaigns really help the work of the marketing area. The team can focus more on creating strategies.

What do you dislike?

It has small errors sometimes, however, the support team solves any problem very quickly. I appreciate how quickly they answered my questions. They have excellent customer service.

Recommendations to others considering the product:

I really recommend Clevertap. It is a tool that has everything. It is the dream of any marketer

What problems are you solving with the product? What benefits have you realized?

We had several platforms that help us analyze what happened on the web and the app and send marketing campaigns. With Clevertap we could have everything in one platform. In addition to following all the way of the consumer through the different devices.

CleverTap review by Gustavo C.
Gustavo C.
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"CleverTap provides us powerful tools to run automated campaigns and insightful customer analysis"

What do you like best?

- Great on-boarding experience.

- Easy to use dashboard.

- Plenty of ways to interact with customers (for both web and mobile apps).

- Many ways of extracting insightful information on customer behavior.

- Data is not only insightful but also actionable: there are usually buttons next to the data providing actions to improve the results.

- Also some really interesting machine learning applications (like goal prediction, best time to deliver, recommendations).

What do you dislike?

Until the moment I couldn't find anything I dislike.

Recommendations to others considering the product:

In case you are considering other products, be sure to check the following CleverTap features before taking a decision:

- RFM Segmentation

- Journeys

- Best Time to Deliver

- Intent Based Segmentation

- Goal Prediction

What problems are you solving with the product? What benefits have you realized?

We expect we'll be able to achieve a high level of engagement with our customers through the distribution of personalized discounts and also to provide them a much better customer service.

CleverTap review by Ruchit P.
Ruchit P.
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"Making the Marketing team independent"

What do you like best?

Omni Channel Communication, Able to manage the different communication channels at one place, helping us to engage users in a more sophisticated way. The user segmentation is very good, we can segment users based on the activities they did on our platform. That helps us to promote the content to relevant users and do better matchmaking leading to higher engagement rates.

What do you dislike?

No safari and Firefox push notification support at the moment. So, loosing out a lot of users. But it's in their roadmap, looking forward to seeing it soon.

Recommendations to others considering the product:

If you have not ever used any product similar to this. You should definitely try or at least see a demo. The tools gives hundreds of ways/combinations to engage your existing customers or visitors. So, the only constraint that will remain is your team's imagination to use it.

What problems are you solving with the product? What benefits have you realized?

Segmenting the users based on the content they are exploring on our platform.

Omnichannel communication. All communication endpoint in one place makes life easier.

Our marketing team became independent, they no longer need the tech team to do data mining to find a segment of users and they don't need anyone to design emails/HTML for them.

CleverTap review by Leandro F.
Leandro F.
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"CleverTap has improved a lot over time"

What do you like best?

They really hear us like clients. We had a wonderful experience as customers with special needs. The engineers implemented special features based on our feedback and needs. They are always willing to help.

The platform is more powerful and versatile than ever, and has nothing to envy to the competition.

What do you dislike?

The initial integration with Segment.com was little painful, and we have to done several fixes and work with CleverTap in order to get everything working ok.

Recommendations to others considering the product

Keep improving like you are.

Maybe you consider to redesign - redevelop your UI, because i know you will do great job with your current knowldege of your users. And the Interface hasn't changed since several years ago.

What business problems are you solving with the product? What benefits have you realized?

We can send personalized messages accross different channels, including inApp Messages, Emails and Push notifications. That help us to maximize the effectiveness of our marketing campaigns.

CleverTap review by Aditi M.
Aditi M.
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""

What do you like best?

1. The ability to transform collected data into valuable susceptible segments which that can be directly targeted using the RFM technique available.

2. The analytics leg of the tool on top a campaign engine helps glean good inputs about consumer behaviour/business trends.

What do you dislike?

While this can be an issue pertinent to the sector I work for (Telecom), the raw files that I download using my primary key gets merged which essentially translates to manual cleaning of atleast 10% of the file.

If multiple numbers are aligned to one email ID on seperate devices (corporate consumers), I can still segregate them but, if multiple profiles are created using one phone, it's a mess.

Recommendations to others considering the product:

Must use.

But, best wielded when use completely.

All integrations should be made from an omnichannel perspective.

What problems are you solving with the product? What benefits have you realized?

1. Reduction of dropouts during our signature journeys (Bill payment/Recharges)

2. Ploughback of lost revenue through reminders/drop messages

3. Increase in retention(%) of consumers -- Reduction in churn

CleverTap review by Manish V. D.
Manish V. D.
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"Comprehensive Data Science & Actionable Customer Mktg Suite"

What do you like best?

Amalgamation of Data science and the ability to extract data faster. Real Time updation of metrics and campaign automation capabilities are the best in the industry. Innovation of newer mediums to reach out to the customers is brilliant. Ability to be agile and efficient are the best factors in the team's DNA

What do you dislike?

Web MAUs need to be derived and hence you need to resort to another channel to compute the same. At times, the team is not accessible on calls but always does provide a solution across all boards in a jiffy

Recommendations to others considering the product:

Real Time Fastest Data processing, New feature implementation, ease of Use & Data that can be actioned upon - should consider CleverTap

What problems are you solving with the product? What benefits have you realized?

Reading and comprehending data - easy actionable insights via touchpoints across mobile & web. Easily configurable 3rd party touchpoints. Comprehensive remarketing capabilities is the best benefit

CleverTap review by Cristobal C.
Cristobal C.
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"Great product"

What do you like best?

Easy to configure, easy to segment. You have a user friendly platform. I like that have a lot of features, but are not complicated to use. I like that Clevertap is always implementing new features.

What do you dislike?

I dont like that the platform is not always reliable and some messages for some reason does not appear to all users. This is happening less often lately. I did not like that the journeys were so hard to implement, at the end we did not implemented because support could not help us enough to do it. Kind of sad that most of new features are for entreprise paying users and as a small startup we can not access this features.

What problems are you solving with the product? What benefits have you realized?

Retention and improving our conversions rate

CleverTap review by Ankit S.
Ankit S.
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"Clevertap has helped us increase the retention rates by 200%"

What do you like best?

- Easy yet elaborative dashboard, our marketers and product managers both find Clevertap easy to use.

- Helps us manage acquisition, analysis and engagement at one place, which is extremely productive for our team.

What do you dislike?

- Can't use time-spent as a native metric.

- Some native events like app installs, app launches often don't match with other sources.

Recommendations to others considering the product

Use this if you need to manage the acquisition, analytics, and engagement from one place.

What business problems are you solving with the product? What benefits have you realized?

We wanted to build a data-centric culture across the team, and the easy to use analytics gives us the ability to achieve this.

Engagement and analytics are in a single platform which helps the team take actions based on insights without moving out of the system.

CleverTap review by Administrator in Computer Software
Administrator in Computer Software
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"One tool for product & marketing needs"

What do you like best?

I like the fact that Clevertap is comprehensive in its offering both as an analytics solution and customer engagement. So all stake holders right from product / engineering / marketing to leadership end up being users of Clevertap.

What do you dislike?

To harness the true capabilities of the product - Clevertap requires marketing and tech to partner and work together for a proper implementation. So it isn't exactly a trivial project.

Recommendations to others considering the product:

Map your requirements and what level of integration would serve these needs well.

What problems are you solving with the product? What benefits have you realized?

We are looking to reduce customer drop-offs at key on-boarding points with Clevertap. We can see this can be largely automated using Clevertap. For our product team Clevertap opens up a lot of insights on how users are using our product and where the drop-offs are happening.

We also like to reach out to our global customers with different messaging for different countries. That is easy with Clevertap. We also have the ability to target users depending on their status with us. So different customers get different messaging depending on where they are in their usage of our product.

Our users end up being from both web and mobile app, so having a combined profile and view of what these users are doing is very helpful to us. Clevertap does that well.

CleverTap review by User in Retail
User in Retail
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"A very promising product which is designed for scale"

What do you like best?

I used this product for my own personal webapp and mobile app. My DAU and MAU have been on the rise and I was essentially impressed with the functionality of "FLOWS"

To be able to see the breaking points in the user experience and create a plusher experience was my top requirement.

To top it all, I created multiple user journeys and now am mapping just the user behavior.

Additionally, Funnels, Pivots and the newly launched Intent based segmentation are also something that people like me who are looking to generate revenue would highly use before our campaigns.

What do you dislike?

It is a little hard to choose for I dislike. Dislike is too strong a word but I guess, they can train people in companies to use the product. I mentioned that once and ever since they have started this "CleverTap Confluence" where they come to cities in person and do a full length product walkthrough, business cases pitch.

What problems are you solving with the product? What benefits have you realized?

As my business s very new and recent

- User Engagement is a key aspect

- It is followed by User retention

- Marketing Automation

The Journeys have definitely helped in saving a lot of my time. For engagement I have a great variety of channels to sue from but I only use Web Push and Mobile Push as of now. For retention I am mostly relying on their Analytics stack which is proving to be very beneficial as they create insights out of user data and most of the time these insights could surpass the human eye.

CleverTap review by Yash V.
Yash V.
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"Clevertap"

What do you like best?

1. It has many options to play around your users.

2. I can check every minute detail about my customers through the dashboard itself which very useful

3. I can send many communications to people along with a lot of features like images, global limits etc.

What do you dislike?

1. Sometimes the dashboard works very slow, if many tabs are opened.

2. There is no option to unsubscribe a customer from your communications, you always need to upload a csv on the system even for a single customer.

What problems are you solving with the product? What benefits have you realized?

1. selecting right customer for right communication.

2. sending diff kinds of communication through a single dashborad

CleverTap review by Imran R.
Imran R.
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"CleverTap unlocks "

What do you like best?

What's better than saving cost on a headcount for a Data Analyst in the CRM team when you can tap on CleverTap's extensive analytical capabilities?

What do you dislike?

There is a learning curve that will take a while, and you may have tons of questions during the first few months. But once you're past that it's good.

Recommendations to others considering the product

Get on the trial period and explore the analytical capabilities. If the ability to analyse your segments and users based on your "critical events" is highly necessary, CleverTap is the solution for you.

What business problems are you solving with the product? What benefits have you realized?

It's solving the need to continuously activate our users, and keep them engaged/delighted with our app through timely notifications.

A great benefit from this product is also the ability to segment users very easily. Plus, from any parts of your analyses, you can immediately send a campaign.

CleverTap review by Shakti S.
Shakti S.
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"Power Infra and Realtime Engagement"

What do you like best?

I have been using CleverTap for over three years now.

We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability.

CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

What do you dislike?

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Recommendations to others considering the product:

Integrate CleverTapSee the change realtime :)

What problems are you solving with the product? What benefits have you realized?

Automating the notification engine!

CleverTap review by Aditya B.
Aditya B.
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"Lot of smart features up its sleeve"

What do you like best?

CleverTap delivers what it promises. They do the things that they do best internally and partner with the best companies out there for the rest providing the end user a fantastic mobile marketing & retention solution. The best part about using CleverTap is the post-purchase customer success team is always there to help you out. They've pointed me in the correct direction countless # of times.

The product team keeps rolling out new features & improvements every month so I'm confident that the product will keep improving. Few of the recent most features like intent based segmentation are really helpful.

What do you dislike?

The Product's visual design could be improved a little

Recommendations to others considering the product

CleverTap's integrations with other softwares are super helpful

What business problems are you solving with the product? What benefits have you realized?

I'm engaging my users thereby helping my business improve its retention efforts (More than 30% improvements)

CleverTap review by Akshat B.
Akshat B.
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"Great tool for smarter campaigns and experimentation"

What do you like best?

Our marketing campaigns have become lot more data-driven because of Clevertap.

With its AB testing feature, CT has also enabled us to do a lot of quick experimentation on the fly.

What do you dislike?

The way data is displayed can be confusing to interpret at times. We often find ourselves wishing for more clarity on some disparities in data, even though it ends up being an interpretation error a lot of times

What business problems are you solving with the product? What benefits have you realized?

Quicker product experiments, which allow us to do product discovery much faster than before

CleverTap review by Jason C.
Jason C.
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Verified Current User
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"Pleasant and Straightforward Tool"

What do you like best?

Simple and easy to understand user interface makes usage a smooth and hassle-free process. Thorough tagging and tracking systems provide good insight into campaigns and results. Plus excellent customer support is a huge bonus!

What do you dislike?

Campaign management, particularly when reviewing past campaigns can get messy and could use a tidier sorting system that makes referring back easier.

Recommendations to others considering the product:

Simple and easy to use interface

What problems are you solving with the product? What benefits have you realized?

Engaging customers is made easier with CleverTap, with their journeys and easy campaign setups, reaching the customer base has been made easier!

CleverTap review by Ajay N.
Ajay N.
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"Best tool for Mobile and Web Marketing"

What do you like best?

For us the overall experience with CleverTap was excellent. Their customer support is great.

What do you dislike?

Nothing that i can think if. All sectors are handled well by their customer support.

What problems are you solving with the product? What benefits have you realized?

One of the main challenges for us was getting an accurate way of measuring retention. CleverTap did a very good job for us. We use cohorts to measure daily, weekly, monthly retention. We also look at RFM transitions to see how users have moved between stages, it helps us communicate better.

CleverTap review by Arjun A.
Arjun A.
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"One stop solution to app analytics and engagement"

What do you like best?

The ease of event tracking and user funnels. Gives me a clear cut picture of my user journey. Very important for the product team because of the insights you can get from Coevertap

What do you dislike?

Would be wonderful if you guys can provide install attribution as well so that we do not to depend on their party for that

What business problems are you solving with the product? What benefits have you realized?

Basically understanding what content our users like the most. We have been able to deliver custom notifications to customers basis their reading history

CleverTap review by Begoña  B.
Begoña B.
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"Super complete service for user engagement."

What do you like best?

The ability to create journeys as welll as A/B testing.

I also appreciate the fact that the product is constantely improved with new functionalities and the personalized service from Customer success managers.

What do you dislike?

The fact that we couldn't use it with Opera.

Personally, it has been a bit difficult to work with Arabic, because it is not fully compatible with CleverTap. Previews don't display in the right direction, signs get changed, so it's difficult to track buttons on in-apps, etc.

Recommendations to others considering the product:

Check that it is fully compatible with the tech you're using.

What problems are you solving with the product? What benefits have you realized?

We use CleverTap to promote reading. CleverTap allows us to engage users and make them read more. We find journeys and recurring messages specially useful for these tasks.

CleverTap review by Deepali R.
Deepali R.
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"CleverTap Review- A tool that suits the needs of every scale"

What do you like best?

CleverTap’s RFM feature has been helping us a lot to automatically segment users based on their actions in the app. I’ve been using this for a lot of our customers for analytics. I’ve used funnels, flows and pivots widely.

What do you dislike?

Data collection and updates could be faster.

What business problems are you solving with the product? What benefits have you realized?

It’s important for us to ensure that the content sent to each user is cut out to his or her needs. CleverTap provides us with valuable insights on all users.

CleverTap review by Jugal H.
Jugal H.
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"The Bridge to your Customers"

What do you like best?

The ease of reaching your customers with easy to use campaign tools and event tracking.

What do you dislike?

Involving the tech team for every change

What business problems are you solving with the product? What benefits have you realized?

- Easy to setup recurring use cases for daily / weekly engagement, leading to an increase of more than15% in the WAU/MAU over a very short period of time.

- We have realised that users tend to engage more if the notifications are delivered at the right time, which Clevertap helps us very extensively.

CleverTap review by Ikhwan T.
Ikhwan T.
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"Good platform for your Apps engagement"

What do you like best?

What i like best from clevertap is its journey feature that can create automatic flow of engagement starting from user onboarding, user purchasing, and prevent user churn

What do you dislike?

What i don't really like is it didn't support coupon or voucher capabilities where we can distribute unique voucher code through mobile push or in-apps notification. Secondly it's not easy to create campaign and engagement based on MSISDN, we need to create text column and row on the files and then upload the files instead of just uploading raw files of MSISDN and submit the campaign

What business problems are you solving with the product? What benefits have you realized?

Our mobile apps engagement (myIM3) have increased and also we can target the right user and increase take-up rate

CleverTap review by Keyur S.
Keyur S.
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"Best mix of analytics & marketing"

What do you like best?

- Ability to create live segments with large traffic volumes

- Product/support team that takes feedback positively

- Analytics and engagement in a single package is wonderful

What do you dislike?

More focus on app analytics than for websites.

What business problems are you solving with the product? What benefits have you realized?

We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively.

They have a fantastic customer success team that has been very responsive to all our calls and emails.

CleverTap review by Monit M.
Monit M.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"CleverTap offers a wide range of features"

What do you like best?

CleverTap has a unique Today’s dashboard which appears right after logging in. There’s also an option to create custom dashboards which you can create to track specific metrics that interest you or your team.

CleverTap is easy to use and enables you to group users using advanced segmentation techniques.

CleverTap also provides predefined Clever Campaigns which you can use. The campaign reporting lets you look at most important metrics.

It is ideal for pushing notifications, e-mail, app inbox etc

What do you dislike?

Some parts of UI/UX are difficult to figure out.

Recommendations to others considering the product:

With excellent features provided by this tool, one can easily A/B test, therefore it is a recommended tool to try out.

What problems are you solving with the product? What benefits have you realized?

Mobile App Analytics

CleverTap review by Harpreet M.
Harpreet M.
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"Helps tracks user behavior on app to find gaps"

What do you like best?

Love how you can track and reach out to users in real-time. Also the fact that they show which is the most optimal engagement channel for reaching out and show the best time to send.

Some of their top features according to me are - uninstall tracking, cohort analysis and flows.

What do you dislike?

Nothing so far. I feel they have a regular cadence of product updates in terms of new features and enhancements.

Recommendations to others considering the product:

I would highly recommend this product to both startups and enterprises as it helps you look at user level data.

What problems are you solving with the product? What benefits have you realized?

After implementing CleverTap, we have seen that our sign ups have increased and uninstalls have dropped.

CleverTap review by Administrator
Administrator
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Verified Current User
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"Clevertap provides a quick and easy solution to our marketing needs"

What do you like best?

I like the range of analytics capabilities provided by Clevertap best. They are easy to use. I also like the "best time for every user" feature when sending out comms, to suit what is best for every user.

What do you dislike?

Nothing much for now, maybe the lack of having a more organised way to keep our segments?

Recommendations to others considering the product

Easy solution to rolling out Mobile push, really good analytics capabilities too

What business problems are you solving with the product? What benefits have you realized?

Clevertap has allowed me to learn about the users of my business easily with all the different features, like Funnels, Cohorts and RFM. Instead of requiring data support, I am able to perform studies on my own now.

CleverTap review by Administrator
Administrator
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"Loved the Pre-Built Segmentations of CleverTap"

What do you like best?

I love using CleverTap, I use it to send notifications to our app users on a weekly basis. Using CleverTap, I could segment basis on recency and frequency (their best feature - it’s prebuilt)

What do you dislike?

One thing where I think CleverTap can do better is for Ui/UX. Apart from this I think CleverTap has the features sorted.

Recommendations to others considering the product

Use the customer success team to get setup for success. You do not need to worry about scale, the platform will scale according to your size.

What business problems are you solving with the product? What benefits have you realized?

Increasing our signups and maintaining our DAU/MAU has been the core problem we have solved with CleverTap

this is one review

CleverTap review by Abhijith V.
Abhijith V.
Validated Reviewer
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content

"Excellent mobile marketing platform"

What do you like best?

The CleverTap platform lets you do app analytics at incredible speeds, provides ready answers, and engage with your users via push notifications, in-app messages, emails or web notifications. It helps you figure what are users doing in your app and website

What do you dislike?

Evening is awesome, I can't say any drawbacks

What problems are you solving with the product? What benefits have you realized?

There are many customers stop using our app and the new customers who is start using our app also was very less. That time we connected clevertap and they given solutions and we tried it. We got the results within few days. Many of our old customers are came back and we got a huge number of new users

CleverTap review by Arool B.
Arool B.
Validated Reviewer
Review Source
content

"A fantastic way to understand user behaviour, improve engagement and run targeted campaigns"

What do you like best?

1. The UI

2. Segmentation

3. Third-party integrations

4. Dashboards

5. Journey feature

6. Cohort analysis

What do you dislike?

1. App uninstall data isn't clear. E.g. in a month if there are 1,000 uninstalls, the system doesn't count any new device reinstalls, from the same user login

2. Discrepancy in third-party data; e.g. Bit.ly clicks don't match the platform data with CleverTap data

3. Deliverability of third-party communication, through CleverTap; e.g. reduced deliverability of SMS

What business problems are you solving with the product? What benefits have you realized?

Understanding user behaviour in terms of app usage, behaviour by time of day, engagement and stickiness, behaviour by geography. Improved response to time-bound, targeted campaigns and substantial increase in revenue.

CleverTap review by Administrator in Consumer Services
Administrator in Consumer Services
Validated Reviewer
Verified Current User
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content

"Powerful "

What do you like best?

A very user-friendly tool for newbie digital marketers. Lets you target communications based on multiple behavioral attributes like locations and a lot of user properties. Analytics is much better than firebase or google analytics. All depends on how well you do the integration.

What do you dislike?

Container size seems limited. Also, live user journey is only limited to 1. Some very good features are not available in my pricing. Should have provided me a trial at least.

What problems are you solving with the product? What benefits have you realized?

Real-time App analytics available is a customizable and user-friendly way.

Use App as a communication channel in multiple ways which was not possible through the existing marketing platforms.

CleverTap review by Unnati S.
Unnati S.
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Verified Current User
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content

"Marketing Automation at its best"

What do you like best?

We love Event Design capability the best. It helps us bucket events according to business processes easily.

What do you dislike?

We have not had any major issues. For any minor issues that we have raised concerns the response is very quick and helpful.

What business problems are you solving with the product? What benefits have you realized?

We have multiple interactions on our app screen at a time, all of which are well captured and segmented with CleverTap.

CleverTap review by Benjamin V.
Benjamin V.
Validated Reviewer
Review Source
content

"Complete and accessible tracking & analytics solution. Fantastic customer support."

What do you like best?

Overall the product is well designed, easy to understand and works well.

The technical documentation is thorough.

The pricing is reasonable. The initial free package is generous and allows to do much before paying the first dime.

Customer support is fantastic. I've been sending tons of questions to their technical expert, Sumitra, during our integration phase and she never failed to respond within a the hour (couple of hours max), or jump on a call to further assist.

What do you dislike?

Although apps can do much within the free package, some fairly basic features do require payment, such as being able to get the list of users who performed a specific action. Not having access to such features within the free package has made testing and reporting more difficult.

What business problems are you solving with the product? What benefits have you realized?

CleverTap is the solution we get detailed analytics of our app usage.

CleverTap review by Shwetangi S.
Shwetangi S.
Validated Reviewer
Review Source
content

"Intent Based Segmentation by CleverTap is a must use"

What do you like best?

CleverTap’s intent based segments lets you set goals to your campaigns to ensure that your marketing activity is data backed. Once you set your goals, it predicts the likelihood of achieving the goal by segmenting users based on past behaviors. We’ve used goals extensively for our app.

What do you dislike?

Their customer success team is super accessible and any feedback, suggestions, improvements that we pass are taken care of. So there is hardly anything that I can think of.

What business problems are you solving with the product? What benefits have you realized?

Our cost of retention has dropped and CTRs on push notifications have improved as our segmentation techniques are much more targeted.

CleverTap review by Manan B.
Manan B.
Validated Reviewer
Verified Current User
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content

"Clevertap is Amazing"

What do you like best?

Real-time User Information across Platforms

Ability to drill down across Segments

Insightful Analytics

User Journeys

What do you dislike?

No support for creating mobile based audience in Google & FB

Recommendations to others considering the product

Keep bringing new features at faster pace.

What business problems are you solving with the product? What benefits have you realized?

User Lifecycle Management via all channels like Email, Push & SMS.

Single tool for all our requirements helps in easier management & less spam.

CleverTap review by Felipe F.
Felipe F.
Validated Reviewer
Verified Current User
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content

"Love this tool! "

What do you like best?

CleverTap's support makes me love this tool because every question I have, I can reach out to them and their responsiveness if perfect: fast and very explanatory and educative.

What do you dislike?

Sometimes using the tool itself could be a little challenging since I don't have any technical background.

What problems are you solving with the product? What benefits have you realized?

Reaching out to users in a very timely manner.

CleverTap review by User in Internet
User in Internet
Validated Reviewer
Review Source
content

"Clevertap: as right hand for growth marketing"

What do you like best?

Clevertap is one-stop marketing tool for automation engagement and mobile analytics. Clevertap has very user friendly UI and has a lot of relevant featur that can align with tech-businesses purpose.

As automatiom engagement tool:

Clavertap has segmentation feature, allow user to build persona strategy.

Has a lot of variety of type of engagement, PN, in app, SMS, email. But the uniqueness are they has advance feature like "Journey" help user to build atomation customer lifecycle.

As analytics tool:

Clavertap provide essential dashboard, like customize cohort.

What do you dislike?

Would be great if clevertap can provide manual export RAW data, like appsflyer did

What problems are you solving with the product? What benefits have you realized?

Cracking user acquisition funnel from install to first purchase by monitoring every event and breakdown it using cohort and flow feature, to better knowing user end to end journey. Increase 40% acquisition

CleverTap review by Sudip C.
Sudip C.
Validated Reviewer
Verified Current User
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content

"Relevance is the key!"

What do you like best?

Ability to process data real time makes life easy for a big data marketer craft real time value oriented messages / notifications to users, thereby gaining their trust and improving engagement

What do you dislike?

Mobile responsiveness screens can get better.

What business problems are you solving with the product? What benefits have you realized?

User Engagement primarily & improving product using flow analysis & understanding what customers like in your app/product becomes easy.

CleverTap review by Nikita S.
Nikita S.
Validated Reviewer
Review Source
content

"Simple and most Effective Platform to drive App Engagement"

What do you like best?

Ability to automate push notifications and in-app messages. As well as, analytics to measure effectiveness of a campaign within the CleverTap dashboard: custom dashboard, campaign reporting as well as default dashboards like today, mobile app, uninstall and revenue make looking at data much easier.

What do you dislike?

Some changes to UI/UX will help us a lot. Not able to edit the ‘WHO’ part of campaign that is running is quite a challenge.

What problems are you solving with the product? What benefits have you realized?

With CleverTap, we’re able to set up targeted push notifications which has helped us improve CTRs and drastically drop app uninstalls.

CleverTap review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Best tool for marketing automation & analytics"

What do you like best?

- Intelligent products for user segmentation

- Powerful set of products for remarketing, user engagement, user journey etc.

- Helps you bring back lost users through RFM analysis, uninstall user targeting etc.

- Covers all campaign channels such as email, push, webpush, sms

What do you dislike?

- With scale it tends to become slightly slow

- Dashboard UI could be slightly better

- Could add more tools for paid marketing attribution etc.

Recommendations to others considering the product:

Great tool for all your marketing automation requirement; one stop solution, go for it!

What problems are you solving with the product? What benefits have you realized?

Marketing automation

Marketing analytics

Cross-channel targeting

User segmentation

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