CleverTap Reviews & Product Details

Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals.

We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push.

At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages. Review collected by and hosted on G2.com.

At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals.

And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it. Review collected by and hosted on G2.com.

Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp.

We can r track real time data.

Multiple task can be handle.

easy to use the dashboard for reports.

Ease to implementation.

Im using the frequency of use case

Any issued we passed the customer support is helpping.

Its ease to integration Review collected by and hosted on G2.com.

Its not allowing to user AI to create any campaigns. Advanced features need to fix. Review collected by and hosted on G2.com.

I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap. Review collected by and hosted on G2.com.

I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own. Review collected by and hosted on G2.com.

I'm loving Clever Tap's intuitive interface and powerful analytics because it Makes customer engagement feel effortless. The features are robust, and the insights are game changing. Highly recommend for anyone looking to level up their marketing. Review collected by and hosted on G2.com.

Clever Tap has got some sharp edges. Pricing can get costly, especially for smaller teams. Also, wish they had more customizable templates because some designs looks more likely restricted to use. Review collected by and hosted on G2.com.

We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly.

I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better.

We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth. Review collected by and hosted on G2.com.

With CleverTap, we have not had issues and everything works. Review collected by and hosted on G2.com.

I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running. Review collected by and hosted on G2.com.

The waiting time during the upload of segments and properties can be frustrating. Review collected by and hosted on G2.com.

I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time. Review collected by and hosted on G2.com.

To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns.

Clevertap has provided a solution for this, but there is still a lot more room to improve that feature. Review collected by and hosted on G2.com.

CleverTap has been a game changer for our analytics and audience engagement at <a href="https://womeninwireless.org/">https://womeninwireless.org/</a>. We use it to track user behavior, segment readers, and personalize content for our global audience. The interface is clean, and the insights are incredibly detailed — perfect for understanding how people interact with our relationship and communication articles.

Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.

Pros:

Intuitive analytics dashboard

Accurate behavioral segmentation

Effective user retention features

Excellent customer support Review collected by and hosted on G2.com.

Cons:

Initial setup can be slightly technical

Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful. Review collected by and hosted on G2.com.

The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to implement and integrate customer support, the integrations with external vendors. Review collected by and hosted on G2.com.

One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by introducing all push templates format without using key vakue pairs

And also ensures all the new features under one SDK without a new SDK implementation Review collected by and hosted on G2.com.

I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions. Review collected by and hosted on G2.com.

I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand. Review collected by and hosted on G2.com.