It makes it easy to build targeted, behaviour-led journeys, be it real-time basis or past behaviour while also giving visibility to understand what is working and optimise quickly. On execution level as well it is pretty straightforward and easy to manage while scheduling. Its ability to integrate with other tools and share correct data has also helped to increase the efficiency of the campaigns.

Ease of use is a strong point. The product design is simple and makes it easy to understand the platform quickly. The CSM team is also supportive and stays close to the client to help clarify things, answer questions, and resolve queries.

The platform is user friendly and easy to understand. The support is timely