CleverTap makes it easy to segment users smartly and run personalized campaigns across push, email, in-app, and more, all from one place. The Journey Builder is super helpful for automating flows, and the real-time analytics give quick insights into what’s working.

I like how easy CleverTap makes campaign execution, its advanced user segmentation, and its ability to automate personalized communications at scale. At JioSaavn, it has been particularly helpful for running targeted push notification campaigns, automating Jiotune lifecycle journeys, and re-engaging users with personalized music recommendations. I also use it to streamline CRM campaigns, manage push notifications across user segments, create behavior-based personalized journeys, and support retention and campaign performance through analytics and targeting.

It makes it easy to build targeted, behaviour-led journeys, be it real-time basis or past behaviour while also giving visibility to understand what is working and optimise quickly. On execution level as well it is pretty straightforward and easy to manage while scheduling. Its ability to integrate with other tools and share correct data has also helped to increase the efficiency of the campaigns.