What I like best about CleverTap is its ability to bring customer data, segmentation, analytics, and engagement into a single platform.

CleverTap is an end-to-end customer engagement platform that captures various trends and nuances of user behavior, enabling every communication is contextual and relevant for the user. The Agents on Segments and Predictive Analytics are great enhancements that have already started giving measurable results. The Predictive capabilities have enabled us to proactively identify potential loyalists and about-to-churn users. This has improved our discovery and conversion metrics.

all communications (email, wa, sms, etc) channels managed in one place, high degree of customization be it targetting users, or personalizing content to target audience through linked content, automated features such as journeys and bulletins and end to end user engagement through camapigns, journeys and promos (loyaltly points)