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Best Enterprise Mobile Marketing Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Mobile Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Mobile Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Mobile Marketing category.

In addition to qualifying for inclusion in the Mobile Marketing Software category, to qualify for inclusion in the Enterprise Business Mobile Marketing Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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34 Listings in Enterprise Mobile Marketing Software Available

(1,482)4.5 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

    Users
    • CRM Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    346
    Intuitive
    177
    Customer Support
    141
    Helpful
    140
    Features
    134
    Cons
    Missing Features
    141
    Learning Curve
    127
    Limitations
    92
    Limited Features
    78
    Steep Learning Curve
    71
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Optimization
    Average: 8.4
    8.2
    Integrations - Mobile Marketing
    Average: 8.6
    7.7
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,342 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,230 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

Users
  • CRM Manager
  • Marketing Manager
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
346
Intuitive
177
Customer Support
141
Helpful
140
Features
134
Cons
Missing Features
141
Learning Curve
127
Limitations
92
Limited Features
78
Steep Learning Curve
71
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.3
Optimization
Average: 8.4
8.2
Integrations - Mobile Marketing
Average: 8.6
7.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,342 Twitter followers
LinkedIn® Page
www.linkedin.com
2,230 employees on LinkedIn®
(1,293)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Mobile Marketing software
View top Consulting Services for Insider One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    275
    Customer Engagement
    271
    Personalization
    229
    Engagement
    227
    Automation
    200
    Cons
    Learning Curve
    102
    Time-Consuming
    45
    Difficult Learning
    42
    Poor Customer Support
    42
    Integration Issues
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.6
    Optimization
    Average: 8.4
    9.4
    Integrations - Mobile Marketing
    Average: 8.6
    9.4
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,531 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
275
Customer Engagement
271
Personalization
229
Engagement
227
Automation
200
Cons
Learning Curve
102
Time-Consuming
45
Difficult Learning
42
Poor Customer Support
42
Integration Issues
39
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.6
Optimization
Average: 8.4
9.4
Integrations - Mobile Marketing
Average: 8.6
9.4
Campaign Analysis
Average: 8.5
Seller Details
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,531 employees on LinkedIn®
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(688)4.5 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 44% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    26
    Analytics
    25
    Ease of Use
    21
    Insights
    19
    User Interface
    15
    Cons
    Expensive
    16
    Data Inaccuracy
    14
    Pricing Issues
    9
    Expensive Pricing
    7
    Complexity
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppsFlyer features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Optimization
    Average: 8.4
    8.8
    Integrations - Mobile Marketing
    Average: 8.6
    8.8
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,612 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,510 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Product Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 44% Mid-Market
  • 30% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
26
Analytics
25
Ease of Use
21
Insights
19
User Interface
15
Cons
Expensive
16
Data Inaccuracy
14
Pricing Issues
9
Expensive Pricing
7
Complexity
6
AppsFlyer features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.5
Optimization
Average: 8.4
8.8
Integrations - Mobile Marketing
Average: 8.6
8.8
Campaign Analysis
Average: 8.5
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,612 Twitter followers
LinkedIn® Page
www.linkedin.com
1,510 employees on LinkedIn®
(636)4.6 out of 5
Optimized for quick response
7th Easiest To Use in Mobile Marketing software
View top Consulting Services for CleverTap
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75% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    76
    Analytics
    71
    Ease of Use
    70
    Automation
    56
    Campaign Management
    54
    Cons
    Learning Curve
    36
    Missing Features
    28
    Limitations
    24
    Limited Features
    20
    Expensive
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Optimization
    Average: 8.4
    8.9
    Integrations - Mobile Marketing
    Average: 8.6
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,756 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    662 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
76
Analytics
71
Ease of Use
70
Automation
56
Campaign Management
54
Cons
Learning Curve
36
Missing Features
28
Limitations
24
Limited Features
20
Expensive
17
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.8
Optimization
Average: 8.4
8.9
Integrations - Mobile Marketing
Average: 8.6
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,756 Twitter followers
LinkedIn® Page
www.linkedin.com
662 employees on LinkedIn®
(1,271)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Mobile Marketing software
View top Consulting Services for Attentive
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 55% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Attentive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    280
    Ease of Use
    265
    Helpful
    247
    User-Friendly
    177
    Intuitive
    109
    Cons
    Expensive
    82
    Missing Features
    74
    Reporting Issues
    70
    Integration Issues
    55
    Learning Curve
    49
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Attentive features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Optimization
    Average: 8.4
    8.2
    Integrations - Mobile Marketing
    Average: 8.6
    8.5
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Attentive
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York, United States
    Twitter
    @attentivehq
    9,706 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,507 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 55% Small-Business
  • 32% Mid-Market
Attentive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
280
Ease of Use
265
Helpful
247
User-Friendly
177
Intuitive
109
Cons
Expensive
82
Missing Features
74
Reporting Issues
70
Integration Issues
55
Learning Curve
49
Attentive features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.7
Optimization
Average: 8.4
8.2
Integrations - Mobile Marketing
Average: 8.6
8.5
Campaign Analysis
Average: 8.5
Seller Details
Seller
Attentive
Company Website
Year Founded
2016
HQ Location
New York, New York, United States
Twitter
@attentivehq
9,706 Twitter followers
LinkedIn® Page
www.linkedin.com
1,507 employees on LinkedIn®
Entry Level Price:Starting at $20,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo R

    Users
    No information available
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 54% Enterprise
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Vibes Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    21
    Customer Support
    20
    Ease of Use
    12
    Implementation Ease
    6
    Intuitive
    6
    Cons
    Delays
    2
    Email Limitations
    2
    Expensive
    2
    Integration Issues
    2
    Lack of Integrations
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Vibes features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Optimization
    Average: 8.4
    8.3
    Integrations - Mobile Marketing
    Average: 8.6
    8.3
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Vibes
    Company Website
    Year Founded
    1998
    HQ Location
    Chicago, IL
    Twitter
    @Vibes
    6,401 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    359 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo R

Users
No information available
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 54% Enterprise
  • 27% Mid-Market
Vibes Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
21
Customer Support
20
Ease of Use
12
Implementation Ease
6
Intuitive
6
Cons
Delays
2
Email Limitations
2
Expensive
2
Integration Issues
2
Lack of Integrations
2
Vibes features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
8.6
Optimization
Average: 8.4
8.3
Integrations - Mobile Marketing
Average: 8.6
8.3
Campaign Analysis
Average: 8.5
Seller Details
Seller
Vibes
Company Website
Year Founded
1998
HQ Location
Chicago, IL
Twitter
@Vibes
6,401 Twitter followers
LinkedIn® Page
www.linkedin.com
359 employees on LinkedIn®
(450)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I

    Users
    • Product Manager
    • CEO
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 42% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Branch Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Tracking Capabilities
    11
    Features
    10
    Link Tracking
    10
    Customer Support
    9
    Cons
    Linking Issues
    8
    Slow Performance
    8
    Slow Loading
    7
    Link Management Issues
    6
    Complex Setup
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Branch features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Optimization
    Average: 8.4
    8.4
    Integrations - Mobile Marketing
    Average: 8.6
    8.4
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Branch
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @branchmetrics
    9,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    508 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I

Users
  • Product Manager
  • CEO
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 42% Small-Business
  • 33% Mid-Market
Branch Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Tracking Capabilities
11
Features
10
Link Tracking
10
Customer Support
9
Cons
Linking Issues
8
Slow Performance
8
Slow Loading
7
Link Management Issues
6
Complex Setup
3
Branch features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.1
8.2
Optimization
Average: 8.4
8.4
Integrations - Mobile Marketing
Average: 8.6
8.4
Campaign Analysis
Average: 8.5
Seller Details
Seller
Branch
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@branchmetrics
9,488 Twitter followers
LinkedIn® Page
www.linkedin.com
508 employees on LinkedIn®
(4,441)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud
Save to My Lists
Entry Level Price:Starting at $1,250.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 47% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Marketing Cloud Engagement is a platform designed for personalized, data-driven customer engagement across multiple channels, including email, SMS, WhatsApp, and journeys from a single platform.
    • Reviewers appreciate the platform's ability to create highly personalized campaigns using customer data, its seamless integration with Salesforce CRM, and its robust automation features.
    • Users mentioned that the platform has a high cost, steep learning curve, and heavy dependence on technical expertise for customization and integrations, and some found the user interface to be complex and not always intuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    332
    Automation
    188
    Integrations
    176
    Email Marketing
    162
    Features
    156
    Cons
    Learning Curve
    202
    Steep Learning Curve
    147
    Complexity
    133
    Expensive
    127
    Complex Usage
    108
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.9
    Optimization
    Average: 8.4
    8.8
    Integrations - Mobile Marketing
    Average: 8.6
    9.1
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    580,721 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 47% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Marketing Cloud Engagement is a platform designed for personalized, data-driven customer engagement across multiple channels, including email, SMS, WhatsApp, and journeys from a single platform.
  • Reviewers appreciate the platform's ability to create highly personalized campaigns using customer data, its seamless integration with Salesforce CRM, and its robust automation features.
  • Users mentioned that the platform has a high cost, steep learning curve, and heavy dependence on technical expertise for customization and integrations, and some found the user interface to be complex and not always intuitive.
Salesforce Marketing Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
332
Automation
188
Integrations
176
Email Marketing
162
Features
156
Cons
Learning Curve
202
Steep Learning Curve
147
Complexity
133
Expensive
127
Complex Usage
108
Salesforce Marketing Cloud features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.1
8.9
Optimization
Average: 8.4
8.8
Integrations - Mobile Marketing
Average: 8.6
9.1
Campaign Analysis
Average: 8.5
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,721 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(210)4.8 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

    Users
    No information available
    Industries
    • Banking
    • Telecommunications
    Market Segment
    • 36% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Evam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    82
    Helpful
    70
    Intuitive
    55
    Automation
    53
    Flexibility
    51
    Cons
    Learning Curve
    32
    Steep Learning Curve
    16
    Difficult Learning
    15
    Complex Features
    13
    Not Intuitive
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Evam features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.1
    9.9
    Optimization
    Average: 8.4
    10.0
    Integrations - Mobile Marketing
    Average: 8.6
    9.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    EVAM
    Company Website
    Year Founded
    2015
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    138 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

Users
No information available
Industries
  • Banking
  • Telecommunications
Market Segment
  • 36% Enterprise
  • 34% Mid-Market
Evam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
82
Helpful
70
Intuitive
55
Automation
53
Flexibility
51
Cons
Learning Curve
32
Steep Learning Curve
16
Difficult Learning
15
Complex Features
13
Not Intuitive
13
Evam features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.1
9.9
Optimization
Average: 8.4
10.0
Integrations - Mobile Marketing
Average: 8.6
9.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
EVAM
Company Website
Year Founded
2015
HQ Location
London
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
(524)4.5 out of 5
Optimized for quick response
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Features
    44
    Helpful
    40
    Analytics
    36
    Customer Support
    34
    Cons
    Missing Features
    23
    Learning Curve
    17
    Limitations
    12
    Difficult Learning
    11
    Expensive
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Optimization
    Average: 8.4
    8.7
    Integrations - Mobile Marketing
    Average: 8.6
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,553 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    900 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Features
44
Helpful
40
Analytics
36
Customer Support
34
Cons
Missing Features
23
Learning Curve
17
Limitations
12
Difficult Learning
11
Expensive
11
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.8
Optimization
Average: 8.4
8.7
Integrations - Mobile Marketing
Average: 8.6
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,553 Twitter followers
LinkedIn® Page
www.linkedin.com
900 employees on LinkedIn®
(736)4.6 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a platform that manages content and personalizes experiences, offering customizable options and tools for email marketing strategies, omnichannel orchestration, and customer data management.
    • Users like Bloomreach's powerful personalization features, its ability to provide a holistic overview of a customer, and its seamless delivery of personalized product recommendations and search results in real-time.
    • Users experienced a steep learning curve, especially for new users, and found some advanced features complex and challenging to understand, with some reporting that the platform can be slow at times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    114
    Features
    104
    Helpful
    96
    Customer Support
    91
    Customer Engagement
    77
    Cons
    Learning Curve
    93
    Learning Difficulty
    62
    Missing Features
    57
    Limited Features
    55
    Difficult Learning
    52
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Optimization
    Average: 8.4
    8.2
    Integrations - Mobile Marketing
    Average: 8.6
    8.4
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,419 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,124 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a platform that manages content and personalizes experiences, offering customizable options and tools for email marketing strategies, omnichannel orchestration, and customer data management.
  • Users like Bloomreach's powerful personalization features, its ability to provide a holistic overview of a customer, and its seamless delivery of personalized product recommendations and search results in real-time.
  • Users experienced a steep learning curve, especially for new users, and found some advanced features complex and challenging to understand, with some reporting that the platform can be slow at times.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
114
Features
104
Helpful
96
Customer Support
91
Customer Engagement
77
Cons
Learning Curve
93
Learning Difficulty
62
Missing Features
57
Limited Features
55
Difficult Learning
52
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.3
Optimization
Average: 8.4
8.2
Integrations - Mobile Marketing
Average: 8.6
8.4
Campaign Analysis
Average: 8.5
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,419 Twitter followers
LinkedIn® Page
www.linkedin.com
1,124 employees on LinkedIn®
(260)4.7 out of 5
8th Easiest To Use in Mobile Marketing software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and

    Users
    • Product Manager
    Industries
    • Financial Services
    • Retail
    Market Segment
    • 45% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Storyly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    52
    Customer Support
    41
    Features
    36
    Engagement
    30
    Customer Engagement
    28
    Cons
    Required Improvements
    10
    Learning Curve
    7
    Missing Features
    7
    Complexity
    6
    Technical Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Storyly features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    8.4
    Optimization
    Average: 8.4
    8.4
    Integrations - Mobile Marketing
    Average: 8.6
    8.5
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    New York, US
    Twitter
    @AppSamurai
    5,437 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and

Users
  • Product Manager
Industries
  • Financial Services
  • Retail
Market Segment
  • 45% Mid-Market
  • 27% Enterprise
Storyly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
52
Customer Support
41
Features
36
Engagement
30
Customer Engagement
28
Cons
Required Improvements
10
Learning Curve
7
Missing Features
7
Complexity
6
Technical Issues
6
Storyly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
8.4
Optimization
Average: 8.4
8.4
Integrations - Mobile Marketing
Average: 8.6
8.5
Campaign Analysis
Average: 8.5
Seller Details
Company Website
Year Founded
2016
HQ Location
New York, US
Twitter
@AppSamurai
5,437 Twitter followers
LinkedIn® Page
www.linkedin.com
66 employees on LinkedIn®
(551)4.3 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the

    Users
    • CRM Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 50% Mid-Market
    • 21% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a marketing automation platform designed to facilitate the creation and management of personalized customer experiences across various channels, including email and SMS.
    • Users frequently mention the platform's robust automation capabilities, user-friendly interface, and comprehensive analytics as key benefits, along with its ability to streamline email campaign implementations and enhance efficiency in marketing operations.
    • Users mentioned challenges with the initial setup process, a steep learning curve for some advanced features, and occasional issues with customization and integration processes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAP Engagement Cloud (formerly SAP Emarsys) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    74
    Automation
    58
    Features
    57
    Personalization
    46
    Helpful
    45
    Cons
    Learning Curve
    41
    Missing Features
    41
    Difficult Learning
    33
    Not Intuitive
    32
    Complexity
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Engagement Cloud (formerly SAP Emarsys) features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.1
    8.4
    Optimization
    Average: 8.4
    8.1
    Integrations - Mobile Marketing
    Average: 8.6
    8.3
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,317 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138,451 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the

Users
  • CRM Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 50% Mid-Market
  • 21% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a marketing automation platform designed to facilitate the creation and management of personalized customer experiences across various channels, including email and SMS.
  • Users frequently mention the platform's robust automation capabilities, user-friendly interface, and comprehensive analytics as key benefits, along with its ability to streamline email campaign implementations and enhance efficiency in marketing operations.
  • Users mentioned challenges with the initial setup process, a steep learning curve for some advanced features, and occasional issues with customization and integration processes.
SAP Engagement Cloud (formerly SAP Emarsys) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
74
Automation
58
Features
57
Personalization
46
Helpful
45
Cons
Learning Curve
41
Missing Features
41
Difficult Learning
33
Not Intuitive
32
Complexity
29
SAP Engagement Cloud (formerly SAP Emarsys) features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.1
8.4
Optimization
Average: 8.4
8.1
Integrations - Mobile Marketing
Average: 8.6
8.3
Campaign Analysis
Average: 8.5
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,317 Twitter followers
LinkedIn® Page
www.linkedin.com
138,451 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    133
    Helpful
    87
    Analytics
    84
    Journey Creation
    82
    Customer Support
    81
    Cons
    Missing Features
    48
    Learning Curve
    41
    Slow Performance
    36
    Poor Customer Support
    35
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Optimization
    Average: 8.4
    8.7
    Integrations - Mobile Marketing
    Average: 8.6
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,094 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    373 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
133
Helpful
87
Analytics
84
Journey Creation
82
Customer Support
81
Cons
Missing Features
48
Learning Curve
41
Slow Performance
36
Poor Customer Support
35
Limited Features
32
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.8
Optimization
Average: 8.4
8.7
Integrations - Mobile Marketing
Average: 8.6
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
WebEngage
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,094 Twitter followers
LinkedIn® Page
www.linkedin.com
373 employees on LinkedIn®
(83)4.0 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile

    Users
    No information available
    Industries
    • Telecommunications
    • Computer Software
    Market Segment
    • 43% Mid-Market
    • 37% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Airship Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    3
    Helpful
    3
    Partnership
    2
    Customer Engagement
    1
    Ease of Use
    1
    Cons
    Delay Issues
    2
    Slow Loading
    2
    Slow Performance
    2
    Campaign Management
    1
    Complex Features
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Airship features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 9.1
    7.4
    Optimization
    Average: 8.4
    9.2
    Integrations - Mobile Marketing
    Average: 8.6
    7.2
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Airship
    Company Website
    Year Founded
    2009
    HQ Location
    Portland, OR
    Twitter
    @airship
    10,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    319 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile

Users
No information available
Industries
  • Telecommunications
  • Computer Software
Market Segment
  • 43% Mid-Market
  • 37% Enterprise
Airship Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
3
Helpful
3
Partnership
2
Customer Engagement
1
Ease of Use
1
Cons
Delay Issues
2
Slow Loading
2
Slow Performance
2
Campaign Management
1
Complex Features
1
Airship features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 9.1
7.4
Optimization
Average: 8.4
9.2
Integrations - Mobile Marketing
Average: 8.6
7.2
Campaign Analysis
Average: 8.5
Seller Details
Seller
Airship
Company Website
Year Founded
2009
HQ Location
Portland, OR
Twitter
@airship
10,854 Twitter followers
LinkedIn® Page
www.linkedin.com
319 employees on LinkedIn®