The Trade Desk Pricing Overview

The Trade Desk charges based on a percentage of a client’s total advertising spend on the platform.

The Trade Desk has 1 pricing edition.

Pricing information for The Trade Desk is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase The Trade Desk must be conducted with the seller.

Pricing information was last updated on October 10, 2024

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

6 months

Average Discount

10%

Perceived Cost

$$$$$

How much does The Trade Desk cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 3 purchases.

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The Trade Desk Pricing Reviews

(2)

Mohammed J.

Business development Manager

Small-Business (50 or fewer emp.)

6/4/2025

"Best Programmatic Platform in Adtech"

5/5

What do you like best about The Trade Desk?

Trade DeskThe interface is pretty intuitive too which is a big win. Whether you’re uploading first-party audiences or digging through third-party data Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

the price tag can sting. If you’re a small business or just testing the waters with programmatic ads, the costs—tied to a percentage of your media spend—can feel like a gut punch. Review collected by and hosted on G2.com.

Response from Sarah Robin of The Trade Desk

edit

Mohammed, thank you for taking the time to post this fantastic and thoughtful review. In a market with many AdTech solutions, we are thrilled to be considered the best by a valued user like yourself. Creating that seamless user experience while maintaining powerful functionality is something our product team works hard to achieve, and it's rewarding to know that our features are delivering real value for your campaigns. We understand your point about pricing, especially for smaller businesses exploring programmatic advertising. We appreciate the honest feedback as we continue to evaluate how we can best serve businesses of all sizes, and work to strike the balance between accessibility and delivering enterprise-level capabilities.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/7/2025

"Very difficult to do business with on contracting. Their favorite word is no."

1.5/5

What do you like best about The Trade Desk?

Their products are typically pretty effective, and our internal business clients typically are pleased with the services they receive from this group. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Their contracting department and general customer service in that department. They will go out of their way to make a small issue a big one and are incapable of flexibility on very industry standard issues. Review collected by and hosted on G2.com.

Response from Sarah Robin of The Trade Desk

edit

Thank you for sharing your candid feedback. At The Trade Desk, we pride ourselves on customer service and our number one objective is to help our clients reach their goals. It is clear we have fallen short of those standards in your experience. Your feedback about making small issues unnecessarily complex is particularly valuable as we work to improve our processes. We welcome the opportunity to discuss your specific contracting challenges and work towards solutions that better suit your needs and help you reach your goals. Please feel free to reach out to me directly at sarah.robin@thetradedesk.com so we can properly address your concerns.