---
title: CleverTap Reviews
meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 681 reviews by the users' company size, role or industry
  to find out how CleverTap works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 681
  scale: '5'
date_modified: '2026-09-19'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# CleverTap Reviews
**Vendor:** CleverTap  
**Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 681  
**AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality.
## About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap



## CleverTap Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users appreciate the **intuitive analytics** of CleverTap, enabling effective tracking and insights for successful marketing campaigns. (45 reviews)
- Users value the **responsive customer support** of CleverTap, aiding them in effectively utilizing the platform. (45 reviews)
- Users appreciate the **ease of use** of CleverTap, finding it intuitive and seamless for their marketing tasks. (38 reviews)
- Users value the **personalization capabilities** of CleverTap, enhancing targeted marketing and improving overall user engagement. (35 reviews)
- Users highlight CleverTap's **automation capabilities** , enhancing engagement and simplifying targeted marketing efforts effectively. (34 reviews)
- Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews)
- Integrations (32 reviews)
- Helpful (30 reviews)
- Segmentation (29 reviews)
- Implementation Ease (26 reviews)

**What users dislike:**

- Users find the **steep learning curve** of CleverTap overwhelming initially, hindering effective usage for newcomers. (29 reviews)
- Users express frustration over the **missing features** in CleverTap, affecting usability and campaign creation significantly. (16 reviews)
- Users find the **interface not intuitive** , facing a steep learning curve that complicates their initial experience with CleverTap. (14 reviews)
- Users find the **pricing high** , which makes reconsidering the software's usage essential for many customers. (13 reviews)
- Users find the **interface and features complex** , especially new users facing a steep learning curve. (12 reviews)
- Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews)
- Complexity (11 reviews)
- Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews)
- Complex Usability (9 reviews)
- Difficult Setup (9 reviews)

## CleverTap Reviews
  ### 1. Great Experience. The data flows fast and quick.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ishank M. | Associate Director - Strategy, PnL, Business Finance , Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 26, 2023

**What do you like best about CleverTap?**

Clevertap helps us quickly visualise essential business metrics in real time. We can reach the right segment of users to drive the relevant business metrics

**What do you dislike about CleverTap?**

No major downsides. I guess CT can improve a bit on speed of segment creation and the UI could be a bit more easy and intuitive

**What problems is CleverTap solving and how is that benefiting you?**

Improve our deposit conversion (registration to transaction) and then gameplay retention. Reactivating dormant user bases.

  ### 2. A great platform for user engagement and retention

**Rating:** 5.0/5.0 stars

**Reviewed by:** Akshay K. | Growth , Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 09, 2023

**What do you like best about CleverTap?**

A great platform to understand user behavior and create instant and hyper-personalized communications. Easy to use and good support from the team.

**What do you dislike about CleverTap?**

Getting logged out on every session. Should have a longer ideal session time.

**What problems is CleverTap solving and how is that benefiting you?**

Engaging users at all stages of the lifecycle like acquisition, drop-offs and retention. Campaigns help us to meet our DAU targets.

  ### 3. Easy to use platform for marketing goals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kanchan T. | Assistant Manager, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 02, 2023

**What do you like best about CleverTap?**

Bell Icon & Roadblock are the best features for customer engagement and drive high conversion rates.

**What do you dislike about CleverTap?**

Nothing as of now.Looking forward for more new features.

**What problems is CleverTap solving and how is that benefiting you?**

We can generate leads and revenue from the customers. CleverTap is used by us to offer more customised products and services to our customers and enables us to build stronger relationships with them.

  ### 4. Intuitive tool for beginner marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charis K. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** June 20, 2023

**What do you like best about CleverTap?**

- Integrates with our app & other communications channels to provide insights from end to end 
- Great service from a team of account managers who genuinely care about their work

**What do you dislike about CleverTap?**

- Not smart enough for formatting rich media 
- Limited options for email server integration

**What problems is CleverTap solving and how is that benefiting you?**

- Opening automated messaging to people outside of the tech/engineering team 
- Providing a truly one-stop-shop service that integrates our app & communications channel well

  ### 5. Social Media Analyst

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 26, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about CleverTap?**

The best part of the clever tap is the geofencing tool, which makes it easy to track down a selected audience. When it comes to analytics the UI makes it very easy to look for the data.

**What do you dislike about CleverTap?**

The legacy campaigns are easier to understand, The new interface is simpler UI-wise but definitely makes it difficult for new users to understand the terminologies.

**What problems is CleverTap solving and how is that benefiting you?**

Clever Tap makes it easy to understand audience analysis, Especially with respect to time, one can see analyse user behaviour too. The creation of different boards makes data analysis much easier.

  ### 6. Clevertap Usage review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** January 05, 2023

**What do you like best about CleverTap?**

We have been using Clevertap for the past 3 years as our omnichannel communication as well as a data analytics tool. The platform is user-friendly and offers a wide range of features that have helped me better understand and engage with my customers. The real-time analytics and insights provided by CleverTap has helped us make data-driven decisions about how to grow, engage & retain users in our app. The customer support team is also top-notch and always available to answer any questions I have. Overall, I am extremely satisfied with CleverTap and would highly recommend it to others.

**What do you dislike about CleverTap?**

There are many areas for improvement and to be added feature that could help us make more user-focused campaigns or journeys in with better personalization features which it lack in some use cases.

**What problems is CleverTap solving and how is that benefiting you?**

- customer engagement
- customer retention
- data analysis, viewing, presentation

It has helped on improving customer engagement, increase customer retention, and analyze data without coding on database by providing the tools and insights needed to better understand and connect with end customers.

  ### 7. New-age Customer Engagement tool with evolving features to meet all marketeers' needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ayush G. | Senior General Manager - Growth Marketing, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 29, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about CleverTap?**

- Ability to build complex journeys with amazing node level intelligence 
- Continuous upcoming new features that build confidence as a growth markettier 
-Some key features that stands out - Bulletin feature to send campaigns through G-sheet, SCRIBE - New AI based content creation feature.

**What do you dislike about CleverTap?**

-Data visibility at user level views can be improved (looking at combination of journeys together to get the big picture)

**What problems is CleverTap solving and how is that benefiting you?**

1- Customer re-targetting in a hyper-personalized manner using Push/ SMS and WhatsApp.
2- Letting users know about the latest offers personalized and linked to our catalogue

  ### 8. Mobile marketing, Custome retention

**Rating:** 5.0/5.0 stars

**Reviewed by:** Himanshu B. | Manager - 3in1 App PMO, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 01, 2023

**What do you like best about CleverTap?**

Option to use Funnels and trends also we can create segment/Event on a single website
beast part is calculate the Drop off customer through funnel

**What do you dislike about CleverTap?**

whenever we have done any kind of changes in existing funnel, we need to bookmark that funnel as new

we can't overwrite that funnel

**What problems is CleverTap solving and how is that benefiting you?**

i am looking personal module in our App, so we need to find the Drop off customer data, so we are analysing the data through multiple Funnel

  ### 9. Good tool to use for customer Retention

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anusha S. | Quality Analyst, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 23, 2023

**What do you like best about CleverTap?**

Best platform for customer retention. Easy to use platform with intuitive features. CSM Anand Abhishek has been helpful in providing support and building a good relationship

**What do you dislike about CleverTap?**

Call support should be available for the client.

**What problems is CleverTap solving and how is that benefiting you?**

Its helping me with analysis of User Data

  ### 10. Leading solution across analytics, user segmentation, user retention and engagement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Harish S. | Manager - Growth, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 20, 2023

**What do you like best about CleverTap?**

Been using CleverTap for the last 6 years across multiple organizations. It's easy to use with easy to integrate with existing marketing stack. Amit and Swadha's team provide quality support and are always there for us, with high responsiveness.

**What do you dislike about CleverTap?**

Product takes more time to develop new features like liquid content. Longer TAT on solution of issues like in-app pop up problems. 

RFM engine requires more customizations.

**What problems is CleverTap solving and how is that benefiting you?**

All-in-one solution for all customer engagement requirements from onboarding, retention, omnichannel management and analytics

  ### 11. Best tool for execution of Omni channel campaigns

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 01, 2023

**What do you like best about CleverTap?**

Journeys and its features 
Ease of setting up and execution of campaigns 
Ease of setting up AB tests

**What do you dislike about CleverTap?**

CRM Revenue Attribution is not possible. 
iOs push impressions are not being captured currently

**What problems is CleverTap solving and how is that benefiting you?**

Deeper segmentation, Ease of applying complex segments
Journeys on live segments

  ### 12. Best platform to manage multiple advertisements and campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gagandeep S. | Business analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 26, 2022

**What do you like best about CleverTap?**

Most intuitive and the greatest analytical platform for increasing marketing. There is a feature in this software which helps you to analyze your customers' journey and feedback and helps you to create analytical reports for a clearer understanding. This software provides you the ability or rights for managing and collecting data from other websites and platforms and creating unique advertising content for your business.

**What do you dislike about CleverTap?**

This platform does not support Excel format documents or files. A third-party application is required to upload or export the Excel data, which sometimes makes the software slower and lags the UI.

**What problems is CleverTap solving and how is that benefiting you?**

The push notification feature is really helping me and my colleague in our office to get notified every time about any official payment, campaign, advertisement, and event or if there is a meeting with our clients. Clever Tap has improved our company's UX and increased our business online.

  ### 13. One of the best and the resilient platform for organizing and managing data for others

**Rating:** 4.5/5.0 stars

**Reviewed by:** Richa G. | Business Analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 23, 2022

**What do you like best about CleverTap?**

The software includes a feature that helps you create fantastic and unique campaigns and advertising templates to attract more and more audiences to your organization. An analyzing tool is available in this software, which is very helpful in creating a professional-looking analyzed report of customer issues. The platform has many unique features, like a tracking tool for customers' data and a scheduling feature for automatically sending data or emails.

**What do you dislike about CleverTap?**

Sometimes, due to heavy data and documents imported into this platform, the software crashes or stocks in the middle of the operation, and the tools in this software stop responding. The refreshing rate also decreases, and the performance of the software is also affected.

**What problems is CleverTap solving and how is that benefiting you?**

With the help of this software in our organization, we can now integrate it with other data-tracking software to retain more customers' attention. The software notifies of every update in the campaign or the email received for the organization's benefit.

  ### 14. Tap to connect with consumers.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nancy L. | Business Development Manager, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 22, 2022

**What do you like best about CleverTap?**

With the growth of client base in our organisation we sought to find means to connect with them, CT has been very instrumental to us since it helps us to retain our customers. It creates a platform where you can connect with clients and with other companies and allows one to run campaigns and advertise products. Its great features are ideal for analysing one's consumers based on events, products and services. It's easily customised to fit user needs. I find the CT teams super responsive when we have queries regarding this tool.

**What do you dislike about CleverTap?**

It has a steep learning curve for new users. It consumes a lot of time to upload new data and does not support large data files.

**What problems is CleverTap solving and how is that benefiting you?**

This marketing automation tool has been very beneficial to me since it creates a platform to connect with clients through emails and SMS and also ideal for running marketing campaigns. It also helps us in studying and analysis of consumer behaviour and reach every bit of our target consumers.

  ### 15. Most flexible and ingenious tool for managing data and information for customers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vishakha S. | Business analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 21, 2022

**What do you like best about CleverTap?**

Most amazing feature of clever tap software is that there is an information sending scheduling feature which helps you to automatically send and share data to your clients and customers daily on time. You can analyse your customers journey over your websites. It is one of the dexterous tool for targeting gaining more interesting clients towards your company.

**What do you dislike about CleverTap?**

This software does not offer you with an inbuilt emailing option, that is you need to do mails with third party application and intergrate it with the clevertap. Sometimes the integration process also slower down the processing speed of the platform. It is quite annoying.

**What problems is CleverTap solving and how is that benefiting you?**

This platform has really helped us in creating and designing most unique campaigns and advertisements templates for targeting geniune users through social media platforms. And has increased our company's service in leser time. The personalization option is helping my marketing team in creating personalized templates.

  ### 16. Perfect tool to consult with the customers in the most easiest way

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ansh S. | Graphics Designer, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 14, 2022

**What do you like best about CleverTap?**

The most notable and helpful feature of the clever tap is that it helps you retain all your customers and keeps you connected with all your clients and other organizations and companies. There are several features available with which you can do marketing and campaign of your company's services and products.

**What do you dislike about CleverTap?**

When there is poor internet connectivity, and the system server drops down, the system loses some confidential and essential data, and the system hangs and stops responding correctly. 
Everyone has complained while using this platform that only limited storage is available to store data. If you need more space and storage to keep and save the data in the venue itself, then you will need to buy the premium of this platform which is not affordable for everyone.

**What problems is CleverTap solving and how is that benefiting you?**

My team members use this in our office to track and analyze all our clients personally and monitor their behavior. With this platform now, we have managed to do campaigning and marketing online to engage more and more clients and be able to track all our advertisements.

  ### 17. Indeed the best tool for engagement and managing things for customers!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Yukti S. | Software Engineer, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 10, 2022

**What do you like best about CleverTap?**

I highly recommend CleverTap to everyone - it's a great way to target and reach new clients and customers. One of the best features of this software is its ability to retain customers automatically. With this software, you'll be able to analyze and address problems quickly and easily. It has some great features for understanding your data, like analytics and segments.

**What do you dislike about CleverTap?**

Even though CleverTap is a great tool, it sometimes has system issues that can cause it to get stuck in the middle of work. To prevent this from happening in the future, some features should be added to make the system run more smoothly.

**What problems is CleverTap solving and how is that benefiting you?**

At CleverTap, we engage with our customers on various platforms and track their data to make informed decisions as a team. This helps us provide the best possible experience for our users by engaging, checking payment dates, and tracking customers.

  ### 18. The support at the platform is pretty amazing! And mostly they give quick response.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Devika K. | Product Manager - Analytics, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 13, 2022

**What do you like best about CleverTap?**

- Clevertap is little complex but a very comprehensive service. 
- The support is amazing, they provide quick support.
- All the support executives, have been very kind and supportive and help us solve the smallest of all queries.
- Clevertap helps us send personalized notifications and with app analytics.

**What do you dislike about CleverTap?**

- At first you have to learn about the interface, where's what and everything of the app. Though they have a university, but still with little to no practice at the platform, it becomes hard to find what you had to.

**What problems is CleverTap solving and how is that benefiting you?**

Clevertap is helping us solve the personalization and analytics issues in the app.

  ### 19. By far the best and the most established Customer retention tool for apps across categories!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Arpan M. | Growth Consultant, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 27, 2023

**What do you like best about CleverTap?**

The simplicity of the dashboard and the features available are state-of-the-art for all kinds of apps. The pricing is also based on the need of the user.

**What do you dislike about CleverTap?**

The entry pricing can be a little more start-up friendly so that more users can test it out early for their product.

**What problems is CleverTap solving and how is that benefiting you?**

Clevertap is the market leader for Marketing automation and mobile app user behaviour and it's solving a major retention marketing problem for apps and websites.

  ### 20. Outstanding Service Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Saket R. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** February 14, 2023

**What do you like best about CleverTap?**

CleverTap comes in handy with its advanced segmentation and personalization capabilities, comprehensive analytics and reporting, easy-to-use interface.

**What do you dislike about CleverTap?**

At times a little buggy portal. The major drawback is that there is no Mobile App for improving users' life.

**What problems is CleverTap solving and how is that benefiting you?**

It is helping me understand my user journey on my app and giving detailed analysis with easy profile download options thus helping to improve my journey and increase my cross and upsell touch points

  ### 21. For growth-focused companies, CleverTap is a great choice

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deap U. | Builder, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** January 24, 2023

**What do you like best about CleverTap?**

Everything you will need to engage and retain your customers, from data management, analytics, user segmentation, recommendations, personalization, marketing automation channels, and journey builder, is available in one place. No other company has this kind of product breadth. It offers fast onboarding, a fantastic support team, and fast time to value, which is so essential for anyone who is growth-focused.

**What do you dislike about CleverTap?**

No dislikes per se. I think they could make some improvements to their UI/UX; the admin panel for most enterprise software can feel overwhelming, but the learning curve is not steep.

**What problems is CleverTap solving and how is that benefiting you?**

We use CleverTap to run advanced analytics on our user base, create personalized recommendations and journeys, and run automated campaigns to engage and improve customer retention rates.

  ### 22. Unmatched Features & Prompt Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vikas S. | CRM Head, Xeta Networks Pvt. Ltd., Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** January 18, 2023

**What do you like best about CleverTap?**

- Prompt & responsive Support Team
- Features & capabilities of the tool & ease of using the system
- RFM, Predictive Modeling & Churn Management features
- Last but not least, the extremely talented & helpful Account Manager: Ms. Priya Pachisia

**What do you dislike about CleverTap?**

There is nothing that I dislike about CleverTap

**What problems is CleverTap solving and how is that benefiting you?**

- Churn Management using predictive modeling
- Categorize users into different groups & help us design specific campaigns
- Assist us with user feedback using NPS

  ### 23. The most resourceful platform for analyzing and managing data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rahul K. | Digital Marketing Analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** January 02, 2023

**What do you like best about CleverTap?**

The software includes several analytical tools for analyzing the documents and the data gathered. You can also generate and even create graphically represented reports using this platform for the data provided by the customers. It can be said that this software is excellent for planning, designing and creating fantastic stuff of templates and campaigns.

**What do you dislike about CleverTap?**

If the imported or uploaded data is of larger size, the software gets a little bit slower and sometimes hangs. 
Also it has been seen that when generating graphical reports, the output is sometimes inaccurate.

**What problems is CleverTap solving and how is that benefiting you?**

My team is being able to engage our customers more efficiently with the help of software. None of our customers is unsatisfied now after we had started using this software in our company communicating and collaboration.

  ### 24. Best platform for tracking customers data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sakshi C. | Graphics Designer, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 10, 2022

**What do you like best about CleverTap?**

A perfect and handy platform for notifying and sending notifications to your customers, clients, vendors, and team members. There is also a feature for scheduling the sending of information. This is very useful in generating graphical reports for better customer understanding. Texting your client is one of the fantastic features of this platform. Several marketing and advertising tools are available for small or medium-sized businesses. Integrating it with other CRM platforms is much easier with this platform as compared to other similar software.

**What do you dislike about CleverTap?**

This platform does not allow a group of members to work on a single project or segment. When searching for a company or a brand name, this platform does not show the accurate result on time.

**What problems is CleverTap solving and how is that benefiting you?**

Before this software, we had an issue storing our client's data and sharing it with team members and problem solvers. So this software helped us in doing the work and saved our time data. It has really improved the time we take to communicate and resolve their problems.

  ### 25. Most intuitive platform connecting and engaging customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sanjana  D. | Graphics Designer, Mid-Market (51-1000 emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 08, 2022

**What do you like best about CleverTap?**

It is helping in targeting and reaching more new clients and customers through websites online. Best features about this software is retentioning our customers automatically. With this software you will be able to analyse and address the problems of retentioners. There is no kind of data limit in this software so there is no issue of storage.

**What do you dislike about CleverTap?**

Sometimes while creating and generating analytical reports of the customers problem or issue. While uploading new data it takes a little bit of time for refreshing the dataor the page, campaign setup.

**What problems is CleverTap solving and how is that benefiting you?**

Using this platform in our organization for integrating with other real time tracking and targeting softwares, for getting new customers and providing them proper service. It is the greatest tool and helping to send notifications to our employees, managers , other organisations.

  ### 26. Full set of capabilities across analytics, segmentation and engagement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 20, 2023

**What do you like best about CleverTap?**

Range of functionality: Analytics, Segmentation, Orchestration, Personalization<br>Quality of Service & Support Responsiveness<br>Performance of the product<br>Ease of use

**What do you dislike about CleverTap?**

Downtime maintenance should be resolved in the time mentioned by CleverTap and improve overall downtime time taken.<br>Need features like push notification templates

**What problems is CleverTap solving and how is that benefiting you?**

When we plan campaigns, we can do so far more effectively.<br>Provides insights into User behaviour, eg. drop-offs and paths taken.<br>Before the call, research on the customer dashboard to select critical metrics and impact on the metrics to suggest to the customer

  ### 27. A great tool, with maximum opportunity for customization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ankana G. | Product Marketing Manager, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 16, 2022

**What do you like best about CleverTap?**

Clevertap analytics with the same data pointers can analyze different aspects from users' pov or even the product standpoint. And the level of customization this tool provides, so that product's interaction with the user is as relevant as possible is amazing

**What do you dislike about CleverTap?**

The new UI, it's difficult to get use to it, but as a user i feel there should have ben some user based demo / journey to ease in the flow..

**What problems is CleverTap solving and how is that benefiting you?**

It's helping me with user flow analysis, daily reporting, communication channel, and segmented targeting.

  ### 28. Best Platform for engaging the users digitally with different segmented notifications.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bhagyaraj P. | Lead, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 07, 2022

**What do you like best about CleverTap?**

Very easy to schedule notification campaigns
Better to understand the user flows/journeys
Very easy to filter the event-wise numbers and their conversions
Efficient customer support

**What do you dislike about CleverTap?**

Limited projects in a single account
Need to go back to filter one event to another
The project selection scrolling bar is so small
No tool suggestion to improve the campaigns as per the conversions

**What problems is CleverTap solving and how is that benefiting you?**

Realtime digital engagement 
Customer engagement through various notifications
Helping to get the user flows in different segments
To increase the played and retention % of users

  ### 29. Highly analytical & fast computation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nayan G. | Growth Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** January 31, 2023

**What do you like best about CleverTap?**

- Analytics & fast computation
- Customer support has improved significantly

**What do you dislike about CleverTap?**

- Limited features for website purposes
- Whatsapp & remarketing channels have still a lot scope of improvement

**What problems is CleverTap solving and how is that benefiting you?**

- Segmentation of users
- More Analytical decision making
- Quick actions on the existing customers
- Increase the number of repeat customers

  ### 30. Customer Journey Channel

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sachin S. | Customer Success &amp; Growth Head, Information Technology and Services, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 28, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about CleverTap?**

CleverTap is the good tool for getting the customers journey. We are using this tool for our OTT platform Lionsgate Play and it's giving us the good insights about the customers choice. Highly recommend to everyone. Have very good features for understanding we have Analytics and segments.

**What do you dislike about CleverTap?**

System maintenance issues, sometimes it got stuck in between work. Everyday I got the email regarding the schedule download timing and the features that not available during downtime was the major issue.

**What problems is CleverTap solving and how is that benefiting you?**

By CleverTap we are tracking our customers on OTT platform, helping our team in terms of analysis. Resetting the passwords, checking payment dates, even customer lifecycle on application across all over the region.

  ### 31. Marketing automation tool with top of the class analytics capabilities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** December 05, 2022

**What do you like best about CleverTap?**

The best thing about Clevertap is although you are paying for a marketing automation tool, you get an excellent product analytics tool out of the box, which is at par with the best-in-class product analytics tools like Mixpanel, etc. It helps you automate SMS, emails, In-app messages, pop-up messages, etc, based on customer journeys and at various touch points in your application. You can quickly check the ROI and efficiency of these marketing campaigns that you run or just create some A/B test to see which campaigns truly deliver your ideas. You can also analyse how customers are interacting with your application and take marketing decision based on that.

**What do you dislike about CleverTap?**

It has a bit of a learning curve. Analytics can sometimes become a pain to understand and interpret, especially funnels, because, unlike Mixpanel, you cannot set how you want to count your conversion in Clevertap. It is fixed to measure unique conversions only. Secondly, the interface isn't intuitive and can be extremely slow sometimes. The user search capabilities are one specific feature that I dislike about Clevertap because I cannot search my users from their phone numbers. I have to convert the phone number to either email or identity and then search for users from that, which can be cumbersome.

**What problems is CleverTap solving and how is that benefiting you?**

Clevertap is a marketing automation tool that helps you connect with your customers by interacting with them through emails, SMS, push notifications, in-app messages, etc. This is highly beneficial and helps you run marketing campaigns that your tech team would otherwise have to build. Clevertap has been a life saver to run marketing campaigns on a daily basis and to analyze their impact and gauge our ROI

  ### 32. Good experience with CleverTap

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** January 19, 2023

**What do you like best about CleverTap?**

All-in-one dashboard to measure the impact of our marketing communication. Easy to navigate and explore insights of different channels and to different audiences.

**What do you dislike about CleverTap?**

Some oddities e.g. date filter limits view and needs to constantly be adjusted even though it may have been a relatively recent campaign/journey. CSV segment upload vs Custom List segment was not self-explanatory even after looking at CleverTap documentation. There had to be multiple rounds of clarification via email to understand a simple solution.

**What problems is CleverTap solving and how is that benefiting you?**

Having a Real Impact Analytics to do uplift measurement for our marketing communication.

  ### 33. Clevertap - Retention Marketing tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kunal R. | Head of Digital Marketing at Virohan, Higher Education, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 14, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about CleverTap?**

1. Schedule Campaign feature
2. Effective A/B testing build to track campaign performance
3. Automated trigger campaigns to target drop-offs or push out reminders for repeat purchases

**What do you dislike about CleverTap?**

1. Limited storage space available on the platform. Higher premiums charged to increase container size for customer event and interactions with the app
2. Not supportive for website applications

**What problems is CleverTap solving and how is that benefiting you?**

1. Messaging personalisation: Helps to create user cohort & hence targeted marketing campaigns (push notifications) to offer personalised communication
2. Measuring incrementality of sending push notifications and email on business

  ### 34. Reliable product and user behavior analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Baker A. | Product Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 02, 2022

**What do you like best about CleverTap?**

CleverTap is easy to integrate into your product
Offers excellent support in the product and also a standby dedicated account manager
The product is easy to use for users of all levels
The pricing is very affordable for growing businesses and startups

**What do you dislike about CleverTap?**

Clevertap can be intimidating for new users due to the nature of analyzing events but is easy once they adopt
Clevertap visualizations need to be improved to match what other providers offer, i.e., more aesthetic to the eyes

**What problems is CleverTap solving and how is that benefiting you?**

CleverTap provides product analytics that point to the customer friction in our product
It gives us daily analytics of product usage
It offers us in-app push notifications/messages as well as email campaigns
Automated user journeys for user engagement and retention

**Official Response from Marilyn Latham:**

> Thank you Baker for your thoughtful review of our platform. We're glad you're finding it easy to use and affordable and that it's effective for improving your user engagement and retention. 

  ### 35. Apt and streamlined experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aditya R. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 08, 2023

**What do you like best about CleverTap?**

User journey, Campaign editing, Segments Journeys and so on

**What do you dislike about CleverTap?**

Product Documentation could be much elaborative, look upto Google's documentation for reference

**What problems is CleverTap solving and how is that benefiting you?**

Its helping automate and bring in analytics of mobile app and helping me in creating user journeys, campaigns, push notifications.

  ### 36. Super useful tool across functions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Praneeth B. | Product Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 09, 2022

**What do you like best about CleverTap?**

Availability of multiple power tools for PMs to analyze experiment and conclude.

**What do you dislike about CleverTap?**

Unavailability of a few math operations (percentages, combinations etc) or writing custom queries to get the data views. Pricing on the higher side. Reporting/Summary of campaigns and journeys not up to the mark.

**What problems is CleverTap solving and how is that benefiting you?**

CT is solving an end-to-end problem for startups in terms of communicating with users (Marketing suite), analyzing the clickstream (Data Suite), and experimentation (Product Suite)

  ### 37. It is intuitive, insightful and easy to use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Roopal N. | Product Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2022

**What do you like best about CleverTap?**

Upsides of using CleverTap:
1. It is very easy to use. The user experience is quite nice.
2. The UI is clean.
3. Integrations and insights are quite useful in helping me plan campaigns.

**What do you dislike about CleverTap?**

Dislike:
1. If the amount of data is high, the processing is really slow.
2. The campaign flow creation gets daunting at times.
3. User Management module can be improved to allow access to multiple dashboard under same business accounts.

**What problems is CleverTap solving and how is that benefiting you?**

1. it is solving campaign management and remarketing complexities for me.
2. It is also useful in tracking consumer behaviour.
3. Sometimes if the dev cycle is long for hardcoding communication/banners, CT's interventions come in handy.

  ### 38. The best way to get people interested

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alixandra M. | Integrated Marketing Specialist, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 21, 2022

**What do you like best about CleverTap?**

Clevertap's analytics are superior and more comprehensive than its competitors, albeit at a higher cost. Clevertap makes it easy to identify inactive user groups, design tailored user journeys, and give them personalized, automated notifications.

**What do you dislike about CleverTap?**

It is impossible to update a user's profile promptly. It is always urging that we upgrade, and their methods for detecting uninstallers do not appear dependable.

**What problems is CleverTap solving and how is that benefiting you?**

Transforming the user experience by customizing the user's actions and trips. The RFM analysis that resolves the majority of problems and aids in retention is available with a few clicks, and this is true for the whole retention segment.

  ### 39. A powerful automation tool that makes user success a reality

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nikita K. | Product Manager (User Success), Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 06, 2022

**What do you like best about CleverTap?**

A wide range of tools/delivery mechanisms for targeted campaigns. An intuitive interface that makes it easier to evaluate the performance of campaigns and dive deeper into the specifics of engaged users. Prompt support by a dedicated CSM and tech support staff.

**What do you dislike about CleverTap?**

Nothing worth calling out here. The tool works well.

**What problems is CleverTap solving and how is that benefiting you?**

CleverTap enables creation of engagement campaigns/journeys for various target segments. This has helped in improving engagement and optimising churn.

  ### 40. Easy campaign and data management through Clevertap

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aastha A. | l, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 11, 2023

**What do you like best about CleverTap?**

Clevertap is the go-to platform for easy campaign and data management. Easy to use and understand. Campaigns can be easily set and tracked and the data can also be collected easily.

**What do you dislike about CleverTap?**

Sometimes the data is a little incorrect.

**What problems is CleverTap solving and how is that benefiting you?**

By easy management of campaigns

  ### 41. Very effective but expensive and have scope of improvements

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mridu B. | Sr. Manager, Marketing Automation, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** October 19, 2022

**What do you like best about CleverTap?**

Effective Segmentations, 
Insightful reports, 
Journeys
Ability to create campaigns directly through reports
Scheduling

**What do you dislike about CleverTap?**

Intent-based goals are yet to be developed the AI is weak.
Business POC and Accounts Manager support is weak; it often takes days to resolve a simple issue or reach them
The platform is rather expensive for a start-up, and every feature costs as an add-on, which one might get as a package on other automation platforms

**What problems is CleverTap solving and how is that benefiting you?**

It gives me the ability to reach every segment of my target audience with the right kind of messaging separately.

  ### 42. CleverTap is clever!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 12, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about CleverTap?**

RFM, Journeys, Easy to use. Customer support.

**What do you dislike about CleverTap?**

Adding some features that help in App boarding like on page promotion of new features.

**What problems is CleverTap solving and how is that benefiting you?**

CleverTap helped us in viewing and monitoring the user journey and to interact and send relevant messages that would help increasing engagement and sales.

  ### 43. The Power Real Time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Krsna G. | Business Development &amp; Customer Success Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 13, 2020

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about CleverTap?**

CleverTap is the power to understand the user.

**What do you dislike about CleverTap?**

The analyzes and reports have some errors.

**Recommendations to others considering CleverTap:**

CleverTap will help you create experiences that increase the value of users throughout their lives.

**What problems is CleverTap solving and how is that benefiting you?**

Registration and activation of our users

  ### 44. Amazing team great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aman P. | Product Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 09, 2022

**What do you like best about CleverTap?**

The Clevrtap teams support is amazing. CleverTap team is really proactive in solving queries and issues.

**What do you dislike about CleverTap?**

Occasionally there are some issues that occur but the proactive reply and immediate resolution from the CleverTap team nullifies for these minor issues.

**What problems is CleverTap solving and how is that benefiting you?**

We run all transactional, service and activation notification using CleerTap campaigns and it has been really amazing so far.

  ### 45. Clevertap to talk to your users

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** August 18, 2022

**What do you like best about CleverTap?**

Multiple channels available to reach your customer for example : SMS, email, In app notification, push notification, etc and multiple ways to identify where in the journey are they. You can create segments automatically from people who have dropped off the funnel or out of people who has triggered a particular event or trigger engagements based on real time activities of the user. We once used clevertap to communicate an error to a customer on a button click since our app did not have backward compatibility. We created a campaign with real time trigger on an event and sent an in app notification to user. it worked liked charm and felt like native error handling. It was beautiful.

**What do you dislike about CleverTap?**

The thing that I hate the most about Clevertap is it's UI/UX. This is very ironical given that clevertap is a customer engagement tool and yet it itself fails at customer engagement. You cannot filter out the events triggered by a specific user properly. Creating campaigns is always a nerve wrecking process because there are so many options and you always feel you might be doing something wrong. They upgraded to a newer UI but I did not find that good either. I have used braze, mixpanel and clevertap has the most complicated UI

**What problems is CleverTap solving and how is that benefiting you?**

Clevertap is a marketing automation tool that provides you the ability to contact your customers through various marketing channels like SMS, push notifications, in app messages, emails etc through out their journey with your app. It helps us immensely to reach out to our customers during various points in their journey while using our app. We send promotional and transactional messages and run marketing campaigns almost every day to bring users back to our platform. Clevertap has been extremely helpful in customer retention to us

  ### 46. A complete reliable marketer tool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jasmeet B. | Assistant Manager - User engagement &amp; Retention , Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 26, 2022

**What do you like best about CleverTap?**

The added advantage of analytics and end-to-end optimization of campaigns make it really easy and ideal for marketers to reach out to the right audience at the right time and establish the brand

**What do you dislike about CleverTap?**

Changes and updates and the little bugs. The changes made are not well informed or educated about and new releases are sometimes filled with bugs which although not grave issues but do hamper the experience

**What problems is CleverTap solving and how is that benefiting you?**

CT has an option to send user time bases campaigns and a one view for all campaign level goal tracking which gives us a detailed overview on what is performing and how each segment is growing.

  ### 47. Segment creation tool - Clevertap

**Rating:** 4.0/5.0 stars

**Reviewed by:** Satyam  M. | Lead Software Developer, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** October 16, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about CleverTap?**

We can create audience segments and use them for targeted advertising

**What do you dislike about CleverTap?**

The UI needs a bit of improvements, other than that nothing else

**What problems is CleverTap solving and how is that benefiting you?**

CleverTap is helping us create target audience segments for marketing

  ### 48. Try it out! Surely give a try to this tool.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aastha M. | Marketing Manager, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 26, 2022

**What do you like best about CleverTap?**

Compare to other tools in the market, Clevertap is one of the most sorted and very obvious with its layout. Their customer support is one of the USPs for solving use cases.

**What do you dislike about CleverTap?**

Some of their functionalities like RFM, may not fit every industry type.

**What problems is CleverTap solving and how is that benefiting you?**

For us, Clevertap is everything from analysis to communication.

  ### 49. Great platform with minor quirks

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kaniska B. | Marketing Automation Specialist, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 02, 2022

**What do you like best about CleverTap?**

The segmentation, the straightforward UI and the slew of communication channels.

**What do you dislike about CleverTap?**

The analytics still need workings & data representation capabilities are limited. Should add a few more filters in specific segments.

**What problems is CleverTap solving and how is that benefiting you?**

CleverTap is helping us reach out to different sets of users at the right time over their preferred channels.

  ### 50. The essential tool for marketing and better customer relationships.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bruno A. | Analista de redes, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 05, 2022

**What do you like best about CleverTap?**

Reports, analytics and insights provide greater engagement and user engagement. One of the things we like most about CleverTap is that the tool provides real-time information and gives us the ability to make business decisions more accurately and quickly, generating greater engagement in marketing campaigns created for our clients. Campaigns have become more efficient and differentiated and can be carried out from any mobile device.

**What do you dislike about CleverTap?**

It didn't bring any negative impact and there were no complaints and occurrence of bugs and problems in CleverTap.

**What problems is CleverTap solving and how is that benefiting you?**

CleverTap is at the heart of our IT and marketing management to maintain differentiated and close relationships with our customers. We manage the tool for general users to create marketing campaigns, advertisements, and forms with CleverTap's Intelligent Mobile Marketing platform using mobile devices. Everything has worked very well, optimizing work routines, generating more financial income and more publicity from the media.

**Official Response from Marilyn Latham:**

> Thank you so much Bruno for your very positive and comprehensive review! Do let us know whenever we can do something to make your experience even better! 


## CleverTap Discussions
  - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes
  - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote
  - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote
  - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote
  - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote

- [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?page=8&section=pricing&secure%5Bexpires_at%5D=2026-09-21+17%3A24%3A39+-0500&secure%5Bsession_id%5D=98d3b368-4d9e-4dab-8dbf-fcc949e82a65&secure%5Btoken%5D=519fdcbe8bc88e09b7d7bbe58db3f6e2ed417f880c16d8fd17d82097aa54d678&format=llm_user)

## CleverTap Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**User Identification**
- Demographics
- User Segmentation
- Geolocation
- Predictive Analytics

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Segmentation**
- A/B Testing
- Customer Profiles

**Platform Basics**
- Customizable Templates
- Exporting
- Multi-user Access and Collaboration
- Multiple Personas
- Data Analytics 
- Predictive Analytics
- Behavioral Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Activity Dashboard
- User Path Tracking
- User Activity History
- Multi-Channel Attribution
- In-App Events Tracking

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Activity Dashboard
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**Agentic AI - Customer Journey Mapping**
- Autonomous Task Execution

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**Additional Functionality**
- Multi-Channel Marketing
- Map Creation
- Email Marketing
- Single Sign On
- Performance Metrics
- Customer Database
- API
- Activity Dashboard
- Data Linking
- Whiteboard
- Drag & Drop
- Data Visualization
- Collaboration Tools
- Brainstorming
- Conversion Tracking
- Workflow Management
- Activity Tracking
- Behavior Tracking
- Personalization
- Customizable Reports
- Customer Journey Mapping
- Customer Profiles
- AI Copilot
- Third-Party Integrations
- Real-Time Notifications
- Tagging
- Audience Targeting
- CRM
- Surveys & Feedback
- Data Import/Export
- Reporting & Statistics
- Communication Management
- Attribution Modeling
- Action Management
- Map Sharing
- Engagement Tracking
- Customizable Branding
- Generative AI
- Customer Touchpoints
- Customer Experience Management
- Diagramming
- Campaign Management
- A/B Testing
- Storyboarding
- Customer Segmentation

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting
- Campaign Management
- Workflow Management
- Template Management

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions
- Engagement Tracking
- Uninstall Tracking
- Conversion Tracking
- Location Tracking
- ROI Tracking
- Retention Tracking
- Visitor Tracking
- Behavior Tracking
- Revenue Tracking

**Campaigns**
- Proximity Marketing
- Alerts/Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications
- Mobile Alerts

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation
- Generative AI
- Lead Generation
- Ad Optimization

**Additional Functionality**
- Monitoring
- Push Notifications
- Access Controls/Permissions
- Campaign Management
- Data Modeling
- Funnel Analysis
- For Marketers
- Single Sign On
- Workflow Management
- Customer Experience Management
- Trend Analysis
- Mobile Access
- Third-Party Integrations
- Alerts/Escalation
- Data Import/Export
- Collaboration Tools
- Session Recording
- Data Visualization
- Root Cause Analysis
- Drag & Drop
- Performance Metrics
- Generative AI
- Cohort Analysis
- Issue Management
- Compliance Management
- Heatmaps
- Customizable Branding
- Search/Filter
- AI Copilot
- Event Triggered Actions
- API
- Reporting/Analytics
- A/B Testing

**Social**
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Engagement**
- Coupons and Promotions
- Social Promotion

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics
- Customizable Reports

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Predictive Modeling
- Behavioral Triggering
- Predictive Audience Segmentation
- Marketing Automation
- AI Writing Assistant

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Additional Functionality**
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration
- Third-Party Integrations

**Additional Functionality**
- Grammar Check
- Campaign Analytics
- For Marketing and Advertising
- AI Copilot
- Content Ideas
- Trend Analysis
- SMS Marketing
- Performance Metrics
- Email Marketing
- Chat/Messaging
- Reporting/Analytics
- Competitor Monitoring
- Alerts/Notifications
- Content Marketing
- API
- Predictive Analytics
- Personalization
- Template Management
- Behavior Analytics
- AI/Machine Learning
- Text Editing
- Collaboration Tools
- Dashboard
- Campaign Management
- SEO Management
- Natural Language Processing
- Product Recommendations
- Tone Selection
- Chatbot
- Keyword Research Tools
- Marketing Management
- Brand Guidelines
- Omnichannel Outreach

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Additional Functionality**
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top CleverTap Alternatives
  - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (580 reviews)
  - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (508 reviews)
  - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,726 reviews)