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G2 recognized CleverTap
CleverTap

By CleverTap

4.6 out of 5 stars

How would you rate your experience with CleverTap?

CleverTap Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise CleverTap's excellent customer support, noting the team's responsiveness and helpful integration processes. (88 mentions)
Users appreciate the user-friendly interface of CleverTap, enabling easy personalization, segmentation, and effective marketing automation. (81 mentions)
Users value the real-time insights and AI-powered analytics of CleverTap, enhancing customer engagement and decision-making. (77 mentions)
Users love the automation features of CleverTap, enhancing user engagement through targeted campaigns and real-time analytics. (64 mentions)
Users value the automation and personalization capabilities of CleverTap for effective campaign management across various channels. (57 mentions)
Users rave about the intuitive personalization of CleverTap, enhancing customer engagement through tailored campaigns and insights. (56 mentions)
Users find the steep learning curve challenging when transitioning to CleverTap, particularly with its complex interface. (39 mentions)
Users note the absence of important features like prioritization and enhanced cohort creation options within CleverTap. (31 mentions)
Users point out limitations in features such as prioritization, campaign entry changes, and funnel steps. (26 mentions)
Users find limited features in CleverTap, especially in segment filtering and campaign customization options. (23 mentions)
Users find the slow loading speed of CleverTap frustrating, impacting their analysis and overall experience. (20 mentions)
Users face integration issues that can lead to delays and complications, hindering the usability of CleverTap. (18 mentions)
Users find CleverTap has a steep learning curve, making it challenging for non-technical teams to navigate effectively. (18 mentions)
Users find CleverTap to be expensive, especially for small organizations and when unlocking advanced features. (17 mentions)

Top Pros or Advantages of CleverTap

1. Customer Support
Users praise CleverTap's excellent customer support, noting the team's responsiveness and helpful integration processes.
See 88 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use & the best platform to connect personalise a customer's Journey"

What do you like about CleverTap?

CleverTap's wide customer segmentations and personalisation options have really changed the way we communicate with our customers. There's significant

Nhat N.
NN

Nhat N.

Mid-Market (51-1000 emp.)

4.0/5

"Clevertap account support is the most helpful"

What do you like about CleverTap?

Been using CleverTap for a few years now, primarily for email marketing automation and push notifications. The features are easy to use:User-friendly

2. Ease of Use
Users appreciate the user-friendly interface of CleverTap, enabling easy personalization, segmentation, and effective marketing automation.
See 81 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use & the best platform to connect personalise a customer's Journey"

What do you like about CleverTap?

CleverTap's wide customer segmentations and personalisation options have really changed the way we communicate with our customers. There's significant

Nhat N.
NN

Nhat N.

Mid-Market (51-1000 emp.)

4.0/5

"Clevertap account support is the most helpful"

What do you like about CleverTap?

Been using CleverTap for a few years now, primarily for email marketing automation and push notifications. The features are easy to use:User-friendly

3. Analytics
Users value the real-time insights and AI-powered analytics of CleverTap, enhancing customer engagement and decision-making.
See 77 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use & the best platform to connect personalise a customer's Journey"

What do you like about CleverTap?

CleverTap's wide customer segmentations and personalisation options have really changed the way we communicate with our customers. There's significant

KG

Kunal G.

Enterprise (> 1000 emp.)

5.0/5

"Unlocking Marketing Success with CleverTap"

What do you like about CleverTap?

Ease of use for Personalization, Segmentation, Omnichannel engagement, Analytics, Integration, team including success, support, etc and a user friend

4. Automation
Users love the automation features of CleverTap, enhancing user engagement through targeted campaigns and real-time analytics.
See 64 mentions

See Related User Reviews

Namdev P.
NP

Namdev P.

Enterprise (> 1000 emp.)

5.0/5

"CleverTap as an analytics tool is very much helpful to understand user behaviour."

What do you like about CleverTap?

1) As CT SDK integration in an app tracks individual user's end to end joureny , it is much simpler for business to focus and constant improvement in

Achyuth f.
AF

Achyuth f.

Small-Business (50 or fewer emp.)

4.5/5

"Experience is great with the CleverTap"

What do you like about CleverTap?

What I like best about CleverTap is how it makes connecting with customers feel less like a guessing game and more like a smooth conversation. It’s su

5. Campaign Management
Users value the automation and personalization capabilities of CleverTap for effective campaign management across various channels.
See 57 mentions

See Related User Reviews

Shashank G.
SG

Shashank G.

Enterprise (> 1000 emp.)

5.0/5

"Best Engagement Tool to grow App Business"

What do you like about CleverTap?

UI, Ease of Execution during setting up of campaigns of any channel like whatsapp, email, sms..etc and Customer Support. Also, we can seamlessly integ

muhannad a.
MA

muhannad a.

Mid-Market (51-1000 emp.)

5.0/5

"Amazing"

What do you like about CleverTap?

So many features on clevertap that are very useful. As per the stage we are at currently. I like the journy and the segmented campaings depending on e

6. Personalization
Users rave about the intuitive personalization of CleverTap, enhancing customer engagement through tailored campaigns and insights.
See 56 mentions

See Related User Reviews

KG

Kunal G.

Enterprise (> 1000 emp.)

5.0/5

"Unlocking Marketing Success with CleverTap"

What do you like about CleverTap?

Ease of use for Personalization, Segmentation, Omnichannel engagement, Analytics, Integration, team including success, support, etc and a user friend

Luisa Fernanda T.
LT

Luisa Fernanda T.

Mid-Market (51-1000 emp.)

4.5/5

"Clevertap: Easy Integration and Versatile"

What do you like about CleverTap?

What I appreciate about Clevertap is how simple it is to integrate with other platforms. I also value that it offers a wide range of solutions all wit

Top Cons or Disadvantages of CleverTap

1. Learning Curve
Users find the steep learning curve challenging when transitioning to CleverTap, particularly with its complex interface.
See 39 mentions

See Related User Reviews

NR

Neftaly R.

Mid-Market (51-1000 emp.)

4.5/5

"Practically everything I need is all in one place."

What do you dislike about CleverTap?

It's that its interface can be a bit complex at first, and some advanced features require a steeper learning curve.

Archit K.
AK

Archit K.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to use and handle all the execution across channels"

What do you dislike about CleverTap?

I think analytics could me more simpler.

2. Missing Features
Users note the absence of important features like prioritization and enhanced cohort creation options within CleverTap.
See 31 mentions

See Related User Reviews

Rohan C.
RC

Rohan C.

Small-Business (50 or fewer emp.)

5.0/5

"Have been using it over a year. Experience has been good compared to other platforms"

What do you dislike about CleverTap?

Email HTML personalization feature is something that we have struggled with. Else I dont see any cons in the tool.

Amrinder S.
AS

Amrinder S.

Mid-Market (51-1000 emp.)

4.5/5

"One of the best tools in the market"

What do you dislike about CleverTap?

1. Prioritization feature is missing. 2. Journeys could adopt more features like on-the-fly changes to campaign entry

3. Limitations
Users point out limitations in features such as prioritization, campaign entry changes, and funnel steps.
See 26 mentions

See Related User Reviews

Rohan C.
RC

Rohan C.

Small-Business (50 or fewer emp.)

5.0/5

"Have been using it over a year. Experience has been good compared to other platforms"

What do you dislike about CleverTap?

Email HTML personalization feature is something that we have struggled with. Else I dont see any cons in the tool.

Amrinder S.
AS

Amrinder S.

Mid-Market (51-1000 emp.)

4.5/5

"One of the best tools in the market"

What do you dislike about CleverTap?

1. Prioritization feature is missing. 2. Journeys could adopt more features like on-the-fly changes to campaign entry

4. Limited Features
Users find limited features in CleverTap, especially in segment filtering and campaign customization options.
See 23 mentions

See Related User Reviews

Rohan C.
RC

Rohan C.

Small-Business (50 or fewer emp.)

5.0/5

"Have been using it over a year. Experience has been good compared to other platforms"

What do you dislike about CleverTap?

Email HTML personalization feature is something that we have struggled with. Else I dont see any cons in the tool.

Amrinder S.
AS

Amrinder S.

Mid-Market (51-1000 emp.)

4.5/5

"One of the best tools in the market"

What do you dislike about CleverTap?

1. Prioritization feature is missing. 2. Journeys could adopt more features like on-the-fly changes to campaign entry

5. Slow Loading
Users find the slow loading speed of CleverTap frustrating, impacting their analysis and overall experience.
See 20 mentions

See Related User Reviews

Vani S.
VS

Vani S.

Mid-Market (51-1000 emp.)

4.5/5

"Automation & User Behaviour Analytics at its best!"

What do you dislike about CleverTap?

Due to the sheer size of data that this platform holds, we face some issues with the loading speed.

Sahil T.
ST

Sahil T.

Mid-Market (51-1000 emp.)

4.5/5

"Push notification based on user actions"

What do you dislike about CleverTap?

Nothing to not like but sometime the profile building take more time

6. Integration Issues
Users face integration issues that can lead to delays and complications, hindering the usability of CleverTap.
See 18 mentions

See Related User Reviews

Rohan C.
RC

Rohan C.

Small-Business (50 or fewer emp.)

5.0/5

"Have been using it over a year. Experience has been good compared to other platforms"

What do you dislike about CleverTap?

Email HTML personalization feature is something that we have struggled with. Else I dont see any cons in the tool.

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.5/5

"CleverTap: An All-round and powerful tool to manage customer engagement"

What do you dislike about CleverTap?

The initial setup can feel a bit overwhelming for new users. The documentation, is helpful but could be more detailed in specific areas for easier int

7. Steep Learning Curve
Users find CleverTap has a steep learning curve, making it challenging for non-technical teams to navigate effectively.
See 18 mentions

See Related User Reviews

NR

Neftaly R.

Mid-Market (51-1000 emp.)

4.5/5

"Practically everything I need is all in one place."

What do you dislike about CleverTap?

It's that its interface can be a bit complex at first, and some advanced features require a steeper learning curve.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great expereince so far!"

What do you dislike about CleverTap?

So far the only struggles have been the learning curve of switching platforms. We've noticed a few differences but for the most part all positive expe

8. Expensive
Users find CleverTap to be expensive, especially for small organizations and when unlocking advanced features.
See 17 mentions

See Related User Reviews

Shreya B.
SB

Shreya B.

Mid-Market (51-1000 emp.)

3.0/5

"Most expensive way to analyse product"

What do you dislike about CleverTap?

It is very expensive. Doesn’t store data over an year.

SK

Shweta K.

Enterprise (> 1000 emp.)

5.0/5

"A powerful and robust software for businesses to focus on customer retention and engagement."

What do you dislike about CleverTap?

It is not about what I dislike but about the improvements that could make the software more reachable to users. One of the major point to take into th

CleverTap Reviews (630)

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Reviews

CleverTap Reviews (630)

View 1 Video Reviews
4.6
630 reviews
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Maria M.
MM
Growth Marketing Leader
Mid-Market (51-1000 emp.)
"Clevertap makes my work easier"
What do you like best about CleverTap?

I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

The waiting time during the upload of segments and properties can be frustrating. Review collected by and hosted on G2.com.

Zaid Q.
ZQ
Assistant Marketing Manager
Mid-Market (51-1000 emp.)
"Best CRM Tool To Setup Daily Campaigns"
What do you like best about CleverTap?

I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns.

Clevertap has provided a solution for this, but there is still a lot more room to improve that feature. Review collected by and hosted on G2.com.

Leonora M.
LM
writer and relationship researcher
Small-Business (50 or fewer emp.)
"CleverTap Revolutionized Our Analytics and Audience Engagement"
What do you like best about CleverTap?

CleverTap has been a game changer for our analytics and audience engagement at <a href="https://womeninwireless.org/">https://womeninwireless.org/</a>. We use it to track user behavior, segment readers, and personalize content for our global audience. The interface is clean, and the insights are incredibly detailed — perfect for understanding how people interact with our relationship and communication articles.

Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.

Pros:

Intuitive analytics dashboard

Accurate behavioral segmentation

Effective user retention features

Excellent customer support Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

Cons:

Initial setup can be slightly technical

Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful. Review collected by and hosted on G2.com.

Santhosh Kumar Reddy T.
ST
Retention
Mid-Market (51-1000 emp.)
"Experience & Jounrey with CleverTap"
What do you like best about CleverTap?

The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to implement and integrate customer support, the integrations with external vendors. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by introducing all push templates format without using key vakue pairs

And also ensures all the new features under one SDK without a new SDK implementation Review collected by and hosted on G2.com.

"Powerful for Marketing, But Improvement Needed in Previews"
What do you like best about CleverTap?

I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand. Review collected by and hosted on G2.com.

Luisa Fernanda T.
LT
Líder de medios propios
Mid-Market (51-1000 emp.)
"Clevertap: Easy Integration and Versatile"
What do you like best about CleverTap?

What I appreciate about Clevertap is how simple it is to integrate with other platforms. I also value that it offers a wide range of solutions all within a single platform. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

To ensure the platform is as effective as possible, it is crucial to have an internal team that can support operations and adapt alongside platform upgrades. However, it can sometimes be challenging to maintain the necessary technical resources within the organization. Review collected by and hosted on G2.com.

Ankit P.
AP
software engineer
Small-Business (50 or fewer emp.)
"Our Growth Journey – CleverTap Truly Delivers"
What do you like best about CleverTap?

CleverTap has been a true growth partner for us. It helped us deeply understand our users and create meaningful, personalized experiences at scale. From onboarding to re-engagement, the journey builder made it easy to connect with the right users at the right time. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

Even though it's packed with amazing tools for understanding your customers and getting them to stick around, it can feel pretty overwhelming to actually dive in and use everything it offers. Review collected by and hosted on G2.com.

Achyuth f.
AF
Product Designer
Small-Business (50 or fewer emp.)
"Experience is great with the CleverTap"
What do you like best about CleverTap?

What I like best about CleverTap is how it makes connecting with customers feel less like a guessing game and more like a smooth conversation. It’s super smart at understanding what users want, sending the right message at the right time, and helping businesses grow without all the hassle. Basically, it’s like having a marketing genius on your team who never sleeps Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

Honestly, if I’m being real, CleverTap can be pretty overwhelming at the start — it’s like they just throw you into this massive, complicated pool without much of a lifeguard. There’s so much going on, so many features, and at first, you’re just fumbling around trying to figure out what’s what. I won’t lie, I definitely felt lost more than once, like wandering in a maze with no clue where the exit was. But once you spend some time with it, things start clicking, and it gets way easier to handle. Then it’s smooth sailing... well, mostly! Review collected by and hosted on G2.com.

paola  r.
PR
crm growth manager
Small-Business (50 or fewer emp.)
"Powerful Analytics and Segmentation, But Room for Growth"
What do you like best about CleverTap?

The analytics section in Clevertap is invaluable to a company; the heat maps and segmentation based on queries make my work and strategy generation much easier. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extra feature, and this is very important for a company. Review collected by and hosted on G2.com.

Dennis J.
DJ
Mobile Application Developer
Mid-Market (51-1000 emp.)
"One of the Best Platforms for Boosting User Engagement in Your Business"
What do you like best about CleverTap?

As a mobile application developer and user activity analyst at AllEvents, I can confidently say that CleverTap is one of the best solutions for user engagement and business growth. The push notification and analytics features are my favorites.

Using CleverTap, I was able to implement feature-rich push notifications within my application. I could easily add custom sounds, icons, deep links, and more. CleverTap also provides well-prepared documentation that explains the entire integration process, which made my job unbelievably easy. The CleverTap dashboard for sending notifications is clean, minimal, and aesthetically pleasing with a soothing light theme. It’s very easy for us to send and schedule notifications targeting individual users or groups of users with specific interests. There are tons of options we can include in a notification, such as custom icons, sounds, deep link URLs, images, texts, and more.

My second favorite feature is the analytics. Integrating it into the app was also straightforward, thanks to CleverTap's excellent documentation. CleverTap enabled me to effortlessly track all user activities within the application. I could also view graphs showing user engagement for each feature in the app. The dashboard and overall user experience are perfect.

Additionally, if we ever have any questions or run into issues, CleverTap’s customer support is outstanding. Since implementing CleverTap, the frequency of users engaging with our app has increased by around 50%, thanks to push notifications and our ability to evaluate the data provided by CleverTap analytics. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

When I try to send notifications to users, I occasionally encounter an error called "Chrome: failed." This minor issue has cost me valuable time.

Additionally, when attempting to send a notification targeting a single user, I see multiple "Send Push" options in the table, but only one of them actually works. This can be confusing and inefficient. Review collected by and hosted on G2.com.

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