--- title: AppsFlyer Reviews meta_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 780 reviews by the users' company size, role or industry to find out how AppsFlyer works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 780 scale: '5' date_modified: '2026-07-22' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # AppsFlyer Reviews **Vendor:** AppsFlyer **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 780 ## About AppsFlyer AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com. ## AppsFlyer Pros & Cons **What users like:** - Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys. (25 reviews) - Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration. (24 reviews) - Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management. (21 reviews) - Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making. (21 reviews) - Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech. (15 reviews) - Users value the **seamless integrations** of AppsFlyer, streamlining ad tracking and enhancing decision-making efficiency. (15 reviews) - Users praise the **user-friendly interface** of AppsFlyer, enhancing their ability to track and analyze app performance effectively. (15 reviews) - Reporting (14 reviews) - Users value the **dashboard usability** of AppsFlyer, finding it intuitive and easy to create customized insights. (13 reviews) - Easy Integrations (13 reviews) **What users dislike:** - Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors. (16 reviews) - Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking. (11 reviews) - Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust. (9 reviews) - Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform. (7 reviews) - Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford. (7 reviews) - Implementation Complexity (7 reviews) - Users find the platform's **complexity daunting** , especially for new users navigating advanced features and data reports. (6 reviews) - Users find the **dashboard complex and inflexible** , leading to navigation challenges and data syncing delays. (6 reviews) - Integration Issues (6 reviews) - Slow Loading (6 reviews) ## AppsFlyer Reviews ### 1. It was a very positive event! With great insights and market trends. **Rating:** 4.0/5.0 stars **Reviewed by:** Vinicius L. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** It is a very comprehensive platform. In fact, the best in Brazil. The support/service team is always present and collaborating on a daily basis. **What do you dislike about AppsFlyer?** Although it is the most complete MMP in Brazil, it is not an intuitive platform for new users. **What problems is AppsFlyer solving and how is that benefiting you?** It is the 100% integration of all the data from our application, which we use to feed our account attribution and partner remuneration model. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 2. Appflyer helps you know source of the App Traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about AppsFlyer?** The biggest issue we have always faced is to find when people download our App and visit the App, then what is the source of the traffic - whether Paid channels or non-paid channels **What do you dislike about AppsFlyer?** It's not easy to see last few months of the data on the Appsflyer interface and thus we have to download multiple reports, then process the data on excel finally to understand what has actually happened **What problems is AppsFlyer solving and how is that benefiting you?** For any business that is App based, they want to know which Marketing channel is bringing in the Downloads and Engaging traffic onto the Apps and finally leading to the Orders and Conversions **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 3. The Tool which Help Your App Business Grow Exponentially **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about AppsFlyer?** The multichannel source tracking is without hassle & the raw data availability for analysis. Deep Down event tracking help to optimize the campaigns for profitability. **What do you dislike about AppsFlyer?** Costing! For big players it's good, but for small startup players, they should have the lite plans which can help them to grow. There should be a freemium model for small startups. **What problems is AppsFlyer solving and how is that benefiting you?** As it's MMP and main role is to check from where the user is coming to the app, that's what helps me as a marketer to take marketing decisions. along with that It help me to optimise the campaign on various ad platforms to maximize my return on ad spends. **Official Response from Vera Kopylova:** > Hi Manoj! Thank you so much for taking the time to leave us a 5-star rating and review - it's much appreciated! Your feedback helps us grow and improve. ### 4. One Stop Solution for Analyzing Apps **Rating:** 4.5/5.0 stars **Reviewed by:** Ronit A. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about AppsFlyer?** All the neccessary data related apps like engament, traffic and downlaods are present on one platform so it make easy to optimise the campains also helps to emprove the engaments. **What do you dislike about AppsFlyer?** Its a very good tool but for the beginners the the UI and UX is not so friendly and its takes lots of time and effects to understand the whole tool. I request to make the UI\UX a little simple for all kind of users. **What problems is AppsFlyer solving and how is that benefiting you?** AppFlyers help me or our organisation by telling the whole journey on cutomers which are present on apps and that data help us to make fast and better decisions. **Official Response from Vera Kopylova:** > Ronit, we are so grateful for your review. Thanks for sharing your rating with us and the community. ### 5. by far the most complete mmp **Rating:** 5.0/5.0 stars **Reviewed by:** Hugo E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The hability of getting reports and complex analisis with little or no support .It also has a very complete FAQ for partners which is super helpful **What do you dislike about AppsFlyer?** Still struglle a lot with p360 rules, I feel it changes constantly and it would be nicer to have more functionalities for agenct **What problems is AppsFlyer solving and how is that benefiting you?** As I work in agency, appsflyer helps me a lot in evaluating the quality of my sources **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 6. Its a great partner! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** I use only OneLink Management, for support our links and attribution about out communications in CRM channel. But I think super easy to create and I like so much about that **What do you dislike about AppsFlyer?** I dont have any dislike, but I would like to see the results about my onelinks more easily. I have an a big job to create those links, if you guys want to gift me with an course, I would love hahahaha **What problems is AppsFlyer solving and how is that benefiting you?** We didnt had any attribution about the channels of CRM, and we have now! Its been so cool can do an accomplished about how our communications can do so incremental **Official Response from Vera Kopylova:** > We are grateful for your review. Thanks for sharing your rating with us and the community. ### 7. Appsflyer Evaluation **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle D. | Media Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about AppsFlyer?** User privacy is something that really catches my attention. AppsFlyer helps a lot with attribution and data analysis for apps, and this makes life easier for professionals. **What do you dislike about AppsFlyer?** At the moment, there is nothing I don't like. **What problems is AppsFlyer solving and how is that benefiting you?** Problems with data measurement. **Official Response from Vera Kopylova:** > Thank you very much, Gabrielle, for your feedback. We are very grateful to have you as a customer. ### 8. Great service with lots of features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about AppsFlyer?** The ease of use is excellent, great for managing MMP requirements **What do you dislike about AppsFlyer?** Deeper insights in terms of IAP and ad monetization data. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer provides good access to clean data for our BI tools to ingest. **Official Response from Vera Kopylova:** > Hello! We are grateful for your review. Thank you for sharing your rating with us and the community. ### 9. Why AppsFlyer is Best **Rating:** 4.5/5.0 stars **Reviewed by:** Vikas M. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** It is great tool to track your apps performances and to track other KPIs like conversion rate , bounce rate , customer retention , engagement percentage , traffic on app etc **What do you dislike about AppsFlyer?** Only thing is there is too many features in the apps which are more likely to not to use by people. it is also confusing in some ways **What problems is AppsFlyer solving and how is that benefiting you?** It is providing better picture of traffic on app and engagement level on which frewture of the app , it also helped us to fix lot of ui and ux things, adoptiong those thing we made a huge revenue jump **Official Response from Vera Kopylova:** > Vikas, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 10. Appsflyer Nat's Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** I like it (compared to Firebase, for example) because my client likes it. It's easy to use and search for information, and it shows installs (which is very important for us and other platforms don't do that). **What do you dislike about AppsFlyer?** When we are talking about analytics, we like to mix every platform together so we can see all results at the same place. I miss a connector between other analytics platforms, such as Google Analytics. And my team has some trouble inputting the data in dashboards also; apparently it's not that simple. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer took the place Firebase couldn't reach. It shows metrics that we couldn't see before in GA and helps the media team to optimize app campaigns due to the results. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 11. Ease of Apps Tracking through AppsFyer **Rating:** 4.5/5.0 stars **Reviewed by:** Praveen K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The best about AppsFlyer is that it increases visibility in tracking the apps installed on customer devices. **What do you dislike about AppsFlyer?** I don't like that AppsFlyer doesn't offer all of its features in the lower package and that it can be complex to use. **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer solves many problems like it helps in detecting the fraud, helps in understanding the User behaviour, it improves customer experience. **Official Response from Vera Kopylova:** > Praveen, thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 12. TIM ADS - My experience as an AppsFlyer user. **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro V. | Especialista Sênior Canais Digitais, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The most helpful aspect of AppsFlyer is its robust mobile attribution and marketing analytics platform, which allows businesses to track, analyze, and optimize their mobile app marketing campaigns effectively. **What do you dislike about AppsFlyer?** The least helpful aspect of AppsFlyer could be its pricing, which may be a concern for some businesses, especially those with smaller budgets **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer solves the problem of mobile app marketing attribution and analytics, providing accurate data on user acquisition, engagement, and retention. This benefits businesses by helping them understand the effectiveness of their marketing efforts, optimize campaigns, and make data-driven decisions to improve their app's performance and ROI. **Official Response from Vera Kopylova:** > We are incredibly grateful that you took the time to leave us a 5-Star review. ### 13. Appsflyer is essential for NG's Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Julyana D. | Growth Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Appsflyer helps me understand the impact of my marketing actions, and therefore make smarter and more strategic decisions from acquisition to delight. **What do you dislike about AppsFlyer?** Not all features are super simple to understand without the help of Appsflyer's collaborators. **What problems is AppsFlyer solving and how is that benefiting you?** Measure the impact of marketing actions by channel, perform intelligent segmentation in acquisition and CRM campaigns. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 14. One of the best marketing attribution tools on digital marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about AppsFlyer?** Improvement in product and adaptability on facing privacy policy in digital marketing **What do you dislike about AppsFlyer?** Product iteration require timely development **What problems is AppsFlyer solving and how is that benefiting you?** • Fraud installers: we can avoid better hijack installs and reduce acquisition cost • Mobile App analytic: Enhance our acquisition process and budget savings **Official Response from Vera Kopylova:** > Hi! Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 15. AppsFlyer has become a key part of our marketing analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Leonie S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about AppsFlyer?** Integration with Advertising Partners i.e. Meta, Google, TikTok etc. Marketing Attribution, OneLink custom links and link tracking **What do you dislike about AppsFlyer?** Setting up some tracking and integrations, like in-app purchase tracking can be difficult (requires developer work). **What problems is AppsFlyer solving and how is that benefiting you?** We use AppsFlyer to track attribution for our paid and organic channels. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data. **Official Response from Vera Kopylova:** > Leonie, we are very grateful for your 5-star review. Thanks for sharing your rating with us and the community. ### 16. The event is insightful and happy to make new friends. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2023 **What do you like best about AppsFlyer?** Attribution model for Apps-based platform, and the integration with lots of media sources. **What do you dislike about AppsFlyer?** Appsflyer's cost is considered as expensive. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer is the single source of truth for performance marketing contributions towards business metrics KPI. **Official Response from Vera Kopylova:** > Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 17. Indispensable tool **Rating:** 5.0/5.0 stars **Reviewed by:** Andriele S. | Gerente de tecnologia, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** With AppsFlyer, we can have a detailed view of the user's journey and greater clarity on what the consumer is doing in the app. With the metrics generated, we can enhance marketing strategies and add even more value to the business. It is also very good to see how dedicated the tool is to keeping up with market trends and staying close to major tech players like Google. **What do you dislike about AppsFlyer?** I do not recall any point that I see as negative at the moment. I see that the platform. **What problems is AppsFlyer solving and how is that benefiting you?** Assignment and fraud issues **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 18. Triggering events in the user's journey. **Rating:** 5.0/5.0 stars **Reviewed by:** Jamile G. | Digital Analytics Consultant Pleno, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Measurement of the start and success events of the user's journey in any product is very important for customer success/marketing, but it can improve! **What do you dislike about AppsFlyer?** There are no event triggers during the user's journey while navigating a product, making it difficult to identify why the user did not achieve success. **What problems is AppsFlyer solving and how is that benefiting you?** The creation of audiences and the export of these audiences to advertising platforms are very easy, and the custom dashboards help us monitor goals and metrics according to our requirements. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 19. Customer journey becomes easy to understand with Appsflyer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Sending push notification Tracking journey of a customer Creating Segments for campaign **What do you dislike about AppsFlyer?** Accurate of data is 90% (expected more from Appsflyer) Pricing **What problems is AppsFlyer solving and how is that benefiting you?** One of the best tool for startups.We can track the user journey and analyse the behavior and thier last touch points to get the better insights where our platform or product is lacking.Targeting made very simple, with just few click you can target the millions of customer. Easy to calculate the ROI and cost of acquisition and optimize as per the budget and business needs. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 20. Useful **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur F. | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about AppsFlyer?** Usabillity and all the reports possibilities that we have on the platform. **What do you dislike about AppsFlyer?** When I try to scroll to see more events on all charts of the overview session and the fact that to have acess to important tools like Data cleaning room and audiences we need to purchase those features. **What problems is AppsFlyer solving and how is that benefiting you?** Understand all the journey of our costumers and as an media professional see how users from different media publishers interact with our app. Lifetime, spent and all the other events. ### 21. Why AppsFlyer is best **Rating:** 5.0/5.0 stars **Reviewed by:** nitu R. | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about AppsFlyer?** It helps in marketing campaign and app engagement , alos user retention , which allows the organization to track advertising effectiveness of events and campaigns. **What do you dislike about AppsFlyer?** Everything is goog , I dont find anything to dislike **What problems is AppsFlyer solving and how is that benefiting you?** It helps us to identifying the campaign effectiveness and the source from it installed by user , which helps business to track the effectiveness. by using this it helps our business to push to business growth. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 22. Extremely accurate attribution tools **Rating:** 4.5/5.0 stars **Reviewed by:** Ferdi A. | VP of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about AppsFlyer?** Accurate, lot of useful add-ons, fraud prevention is top nothc **What do you dislike about AppsFlyer?** Price might be tad bit above the average **What problems is AppsFlyer solving and how is that benefiting you?** 3rd party acquisition scale up--Appsflyer can help me combat the fraudulent transactions **Official Response from Vera Kopylova:** > Hi Ferdi. Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 23. Very productive and effective experience **Rating:** 5.0/5.0 stars **Reviewed by:** Adriano M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Measure the user journey through DAU MAU LTV ACTIVITY, create links for campaigns, and track the growth of the base through the provided reports. **What do you dislike about AppsFlyer?** Does not apply given the effectiveness of the tool that supplies **What problems is AppsFlyer solving and how is that benefiting you?** Follow the customer journey and retargeting and nurture effective campaigns **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 24. Excellent platform **Rating:** 4.0/5.0 stars **Reviewed by:** Karina A. | Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** AppsFlyer is our best tool for measurement, attribution, and user engagement for our mobile strategies. **What do you dislike about AppsFlyer?** The platform is becoming increasingly intuitive, which contributes to its use. **What problems is AppsFlyer solving and how is that benefiting you?** The mobile analytics data is extremely reliable on the platform, and we do not find such confidence in other tools. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 25. Without integration with Appsflyer, I do not run a campaign. **Rating:** 4.5/5.0 stars **Reviewed by:** Vivian M. | Analista de Mídia Sênior | Marketing Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Appsflyer is a comprehensive tool, I do not activate a campaign if it is not integrated with Appsflyer, as it is essential for measuring results and campaign segmentation. **What do you dislike about AppsFlyer?** Price a bit high compared to competitors **What problems is AppsFlyer solving and how is that benefiting you?** Creation of more precise audiences than Firebase. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 26. Basecamp for performance marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about AppsFlyer?** Always ahead of the industry. Introducing a new feature almost every month. UI is very friedly and useful. **What do you dislike about AppsFlyer?** Deeplinking solutions could be better. Also, it would be good to have some more custimization options for multi regional apps. **What problems is AppsFlyer solving and how is that benefiting you?** Most importantly, Appsflyer is helping us manage our investments in the correct way. Lets us get the most out of our investments. Secondly, Its fraud prevention module is very useful. **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 27. Helps deep dive into data and enable us to forecast things clearly **Rating:** 4.5/5.0 stars **Reviewed by:** Avinash G. | Growth Manager- Affiliate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2023 **What do you like best about AppsFlyer?** Level of data it shows, on android level nothing can beat the data matrix **What do you dislike about AppsFlyer?** iOS is not working well. timestamps are not accurate also only clicks are measurable rest we need to take a wild guess **What problems is AppsFlyer solving and how is that benefiting you?** Influencer marketing, content marketing, organic pull **Official Response from Vera Kopylova:** > We are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 28. Useful but very confusing ux/ui and expensive **Rating:** 3.0/5.0 stars **Reviewed by:** Jose Antonio Z. | Digital transformation and IT Vicepresident, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2023 **What do you like best about AppsFlyer?** Bring visibility of attribution , cost per installs , cost per purchase and cost of customer acquisition **What do you dislike about AppsFlyer?** It's expensive It's a ver very complex interface , very confusing and difficult to integrate to other tools. Customer service is very basic **What problems is AppsFlyer solving and how is that benefiting you?** Optimizing ad expense Optimizing install campaings **Official Response from Vera Kopylova:** > Hi Jose, we are grateful that you took the time to leave us a review. Your feedback helps us to improve both product and service for everyone. ### 29. Good, but it depends on a great effort of implementation **Rating:** 3.5/5.0 stars **Reviewed by:** Joao B. | Coordenador de Analytics & Insights - Growth Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Attribution of Acquisition Source. Onelinks are very good too. **What do you dislike about AppsFlyer?** Attribution of Engagement Source, very difficult to model this raw data **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer helps optimize campaigns with conversion events and attribute media source for app and web campaigns. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 30. AppsFlyer: A Great Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about AppsFlyer?** Mobile Attribution User-Friendly Customer Analysis Event Tracking **What do you dislike about AppsFlyer?** Bit expensive Creating custom dashboard is difficult and time taking **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer helps our team to understand the customer behavior and trends, and identify the events where our customers are dropping off. This allows us to make changes on those pages and simplify the customer journey, thereby increasing the conversion rate. We also have a separate team who contacts the customers who were part of the journey but did not make the purchase, and asks them why they did not buy. This helps us understand if they are looking for a better deal, price sensitive, or have design issues. All this is possible with the help of AppsFlyer. **Official Response from Vera Kopylova:** > We are grateful for your review. Thanks for sharing your rating with us and the community. ### 31. Appsflyer helps me communicate with customers, regardless of the device. **Rating:** 4.0/5.0 stars **Reviewed by:** Renata T. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The links that allow the customer to choose to be directed to the app or to the website **What do you dislike about AppsFlyer?** The format for creating links, I believe, could be more automatic and optimized. **What problems is AppsFlyer solving and how is that benefiting you?** I haven't had any problems yet, our app is in the process of being launched. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 32. Insightful, fun and good networking **Rating:** 4.0/5.0 stars **Reviewed by:** Tito A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2023 **What do you like best about AppsFlyer?** Appsflyer dashboard is easy to use for daily reporting **What do you dislike about AppsFlyer?** in my opinion, appsflyer feature too expensive :( **What problems is AppsFlyer solving and how is that benefiting you?** partner performance and partner's fraud identification **Official Response from Vera Kopylova:** > Hi Tito. Thank you for this review. We really appreciate you being a customer. We’re here for you anytime. ### 33. Easy to use, great insights and interfaces **Rating:** 5.0/5.0 stars **Reviewed by:** Helga C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** How easy it is to use and understand the statistics and metrics. Also, it is very easy to set up new aquisition partners, one-link, etc. **What do you dislike about AppsFlyer?** Nothing. Appsflyer attends all my needs. **What problems is AppsFlyer solving and how is that benefiting you?** It's helping us to measure our user aquisition campaigns. **Official Response from Vera Kopylova:** > Helga, we are so grateful for your 5-star review. Thanks for sharing your rating with us and the community. ### 34. It is a reliable service that has been used for 10 years. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2023 **What do you like best about AppsFlyer?** I have been using it well for a long time without any major accidents. It is reliable. The Korean branch staff actively support us. There are almost no bugs, and frequent updates are not necessary. **What do you dislike about AppsFlyer?** I find it difficult to understand the structure of the left menu. Some items are dependent on the app, while others are dependent on the account. I would like to know the tracking time lag more clearly. Even if the data I'm viewing is completely real-time, it would be better if the last update time is displayed. **What problems is AppsFlyer solving and how is that benefiting you?** It is very useful for analyzing the usage status of our app and organic/non-organic data. **Official Response from Vera Kopylova:** > Thank you for taking the time to leave a review. We will improve our products and services to be more helpful by reflecting your feedback. ### 35. Smart AppsFlyer Benifits **Rating:** 5.0/5.0 stars **Reviewed by:** Vikrant R. | Senior BI Analyst - IT Enterprise Data Strategy & Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about AppsFlyer?** The spend analytics part i can eaisly see all the important materics in one go, cost analysis, revenue spend, spend ingention and add revenue status also link feature is a great to use with other apps **What do you dislike about AppsFlyer?** Nothing to dislike about , implement chat gpt into it just a suggestion or any AI bot **What problems is AppsFlyer solving and how is that benefiting you?** providing all detaild brief in one dashboard about marketing spend , engagement percentage , user interests and linking apps with other apps **Official Response from Vera Kopylova:** > Vikrant, thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 36. Security and Data Driven **Rating:** 4.0/5.0 stars **Reviewed by:** Aretha R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The platform is easy to handle, and through all the collected data, we can measure and understand customers' journey. **What do you dislike about AppsFlyer?** Bureaucracy considering contracts. I had my account blocked during the renewal process **What problems is AppsFlyer solving and how is that benefiting you?** Insights and knowledge about customers journey. **Official Response from Vera Kopylova:** > Aretha, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 37. Best platform to measure apps **Rating:** 4.0/5.0 stars **Reviewed by:** João S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2023 **What do you like best about AppsFlyer?** A large part of the clients use Appsflyer; moreover, it is a platform that offers many possibilities in data measurement, facilitating our daily work when measuring these results. **What do you dislike about AppsFlyer?** Appsflyer could improve the relationship with agencies and help with many technical issues, as there are still few professionals in the market who have excellent knowledge of the platform. **What problems is AppsFlyer solving and how is that benefiting you?** It helps a lot during the day to measure the data from mobile campaigns, making it easier to monitor the campaigns, we can optimize time and it facilitates the analyses. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 38. Support can't solve the simple problem more than one month **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about AppsFlyer?** Earlier it was a good service, but now the company broken. I and my collegues are shifting to another services. **What do you dislike about AppsFlyer?** Customer support is poor. Doesn't answer to small clents. Contected by all email, talked with personal contacts, but they ignore all questions. **What problems is AppsFlyer solving and how is that benefiting you?** Mobile attribution, that right now is working unstable due to legal consent. **Official Response from Vera Kopylova:** > Hello! We're sorry to hear that you had a negative experience. We take every feedback very seriously. If you can share your support ticket number, we will investigate this further and take steps to improve our quality control processes. Thank you! ### 39. The solution to have a correct marketing management and tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Sumant R. | Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about AppsFlyer?** We mainly like its simple and easy-to-use interface, which shortens its learning curve. We love that the price attribution analytics end up helping us to monitor and tag traffic sources in a more organized and fresh way when it comes to visualizing the data. The AppsFlyer platform performs robust tracking of the performance of all the marketing campaigns that we launch. Thus we have increased our productivity and have better effectiveness in the results of each campaign we run. **What do you dislike about AppsFlyer?** There are many benefits that the AppsFlyer platform has provided us. However, the cost of its annual license becomes difficult to digest because while you opt for the more significant growth of your company, you must pay to install new features that continue to add. We consider that the search tool can also be significantly improved; another displeasure we encountered was that the platform does not allow downloading reports or data over 90 days old. Sometimes they are necessary to take them into account and to study them. **What problems is AppsFlyer solving and how is that benefiting you?** A super notorious growth in the marketing department thanks to the self-management that the AppsFlyer platform ended up providing for us, increased productivity, today, we have more apparent effectiveness in each campaign we decide to launch thanks to the daily analysis and reports that the platform provides us. **Official Response from Vera Kopylova:** > Hi Sumant! Thank you so much for this 5-star review. We really appreciate you being a customer and helping to share the word about us. We’re here for you anytime. ### 40. Appsflyer is a decision-making factor in decision-making processes **Rating:** 4.0/5.0 stars **Reviewed by:** Henrique G. | Analista de Growth PL, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** What helps me the most is analyzing the app's funnel to apply improvements across all journeys, enabling an understanding of the net margins left on the table. **What do you dislike about AppsFlyer?** I still feel that the tool requires at least a minimal technical understanding. **What problems is AppsFlyer solving and how is that benefiting you?** The main benefit is the fact that it enables the understanding of each stage of my application, facilitating the analysis of the journeys and providing a broader scope of what the focus should be. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 41. Using Appsflyer at Empiricus **Rating:** 5.0/5.0 stars **Reviewed by:** Luis K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** It's easy to use! The platform is very intuitive. **What do you dislike about AppsFlyer?** Sometimes it is difficult to find specific integration information. **What problems is AppsFlyer solving and how is that benefiting you?** Through Appsflyer we can integrate with partners for app install campaigns. **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 42. User friendly and efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about AppsFlyer?** Great support, very advanced and easy to use. **What do you dislike about AppsFlyer?** No real downsides although the dashboard is lagging sometimes. **What problems is AppsFlyer solving and how is that benefiting you?** Tracking, fraud prevention, optimization **Official Response from Vera Kopylova:** > Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime! ### 43. The best platform to analyse app results **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about AppsFlyer?** I've already worked with AppsFlyer as well as some others to get results for my former client. Not only AppsFlyer was much easier to get used to work with but also the results were more reliable **What do you dislike about AppsFlyer?** The price could be more affordable. The reason my cliente changed from AppsFlyer to Singular was the deal. Despite I let them know the usability and results were way much different at the end of the month, they would consider the final cost. **What problems is AppsFlyer solving and how is that benefiting you?** It helped to clearly control the app intalls and sales. **Official Response from Vera Kopylova:** > Hi Danielle, we are very grateful for your 5-star review. Thanks for sharing your opinion with us and the community. ### 44. Appsflyer is a great channel for relevant business insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan R. | Analista de Growth Marketing Sênior, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The conversion funnels, tracking, and also the constant updating of the platform **What do you dislike about AppsFlyer?** I believe that some web solutions could be more complete **What problems is AppsFlyer solving and how is that benefiting you?** Tracking of journeys and conversion funnel in the app **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 45. Appsflyer is essential for the success of my campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah V. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about AppsFlyer?** The measurement of events and the quality of the P360. **What do you dislike about AppsFlyer?** Some blog contents are not translated into Portuguese. **What problems is AppsFlyer solving and how is that benefiting you?** Appsflyer measures the data of my campaigns and this helps me to know the quality of the events, if there was post-attribution fraud, how much I consumed from my budget. **Official Response from Vera Kopylova:** > Hi Sarah, We are very grateful for your 5-star review. Thanks for sharing your opinion with us and the community. ### 46. Highly recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about AppsFlyer?** Integration with other apps is easy Easy to track mobile apps installs Mobile attribution Customer engagement **What do you dislike about AppsFlyer?** Customization of reports are limited Expensive **What problems is AppsFlyer solving and how is that benefiting you?** AppsFlyer is one step solution for marketing nerds. We use the platform to target customers on daily basis with the help of segmentation and push notification. You can also do deep analysis on customer by exporting the data which is very simple. **Official Response from Vera Kopylova:** > Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime. ### 47. Best App **Rating:** 5.0/5.0 stars **Reviewed by:** William P. | Performance Marketing Sênior, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Ease of measuring campaign events **What do you dislike about AppsFlyer?** There is no such thing, everything I needed I always managed to get, and when doubts arise, the account Nath always helps. **What problems is AppsFlyer solving and how is that benefiting you?** Helping app campaigns **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. Whenever you need, we are here. ### 48. Excellent data and measurement **Rating:** 4.0/5.0 stars **Reviewed by:** Karoline A. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** I can perform data analysis with precision and ease. **What do you dislike about AppsFlyer?** Rules and details when collecting assignment data **What problems is AppsFlyer solving and how is that benefiting you?** Attribution, measurement, and optimization of installation campaigns **Official Response from Vera Kopylova:** > Thank you very much for your feedback. We are very grateful to have you as a customer. We are here whenever you need. ### 49. Good products and managers **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandre M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** The plataform and all data we can work with **What do you dislike about AppsFlyer?** High cost to use the most complete package **What problems is AppsFlyer solving and how is that benefiting you?** I can know wich campaign and sources my clients Come **Official Response from Vera Kopylova:** > Alexandre, we are grateful that you took the time to leave us a review. Your feedback helps us to improve our product and service for everyone! ### 50. A great tool to help measure app interactions **Rating:** 5.0/5.0 stars **Reviewed by:** Juliana P. | Business Intelligence Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AppsFlyer?** Without appsflyer we would not be able to atribute any origin to any account **What do you dislike about AppsFlyer?** The fact that The data from each plataform is separated **What problems is AppsFlyer solving and how is that benefiting you?** Client attribution **Official Response from Vera Kopylova:** > Juliana, thank you for the 5-star rating. ## AppsFlyer Discussions - [Does AppsFlyer have a Mobile App?](https://www.g2.com/discussions/mobile-app-fdd92264-8c5e-47f7-a8c5-85326b1c720a) - 1 comment, 2 upvotes - [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) - 1 comment, 1 upvote - [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) - 1 comment, 1 upvote - [How have you best integrated Amplitude and AppsFlyer?](https://www.g2.com/discussions/29424-how-have-you-best-integrated-amplitude-and-appsflyer) - 1 comment, 1 upvote - [what is the best way to collect all data from the export data and get an over view?](https://www.g2.com/discussions/29360-what-is-the-best-way-to-collect-all-data-from-the-export-data-and-get-an-over-view) - 1 comment, 1 upvote - [View AppsFlyer pricing details and edition comparison](https://www.g2.com/products/appsflyer/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+14%3A12%3A48+-0500&secure%5Bsession_id%5D=cae9be2e-adbd-476c-8094-b76029541bef&secure%5Btoken%5D=581f1e9d031b2a6fcc2c448740b649c1309eead2f309eb7f9b680bc37f0cf249&format=llm_user) ## AppsFlyer Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Centralized computation** - Centralized Computation **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Localized computation** - Localized computation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AppsFlyer Alternatives - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (508 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (718 reviews)