MoEngage Pricing Overview

MoEngage Pricing Key Insights

Last updated on Jul 01, 2026

MoEngage offers 2 pricing editions, with pricing details available directly from the vendor. A free trial of MoEngage is not available. Review the MoEngage pricing table below to determine which features best align with your requirements. Contact MoEngage directly to purchase the software.

Growth — Contact Us

Enterprise — Contact Us

Rated 4.5 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Growth

Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels.

Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google).

Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads.

Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups.

Cross‑channel journey builder: Visually design multi-step customer journeys with conditional splits, wait steps, Flow versioning, Flow templates, and performance analytics.

Personalization engine: Personalize messages using user & event attributes, Content API, and coupon management.

Campaign analytics: Track acquisition, engagement, campaign performance, attribution, and uninstalls.

AI-powered marketing tools: Use Merlin AI for copywriting, design, segmentation assistance, and dynamic message content.

Delivery optimization: Improve performance with Push Amplification+, localization, delivery controls, and frequency capping.

Data management: Import customer data, unify identities, and segment user exports.

Security and access controls: Single Sign-On (SSO), OTP verification, 2‑step authentication, and PII masking.

Customer support: Online documentation, helpdesk support, and access to MoEngage Academy resources.

Enterprise

Everything in Growth, plus advanced capabilities, governance, and AI intelligence for large‑scale customer engagement.

Launch device‑triggered and business event‑triggered campaigns.

Campaign governance: Use approval workflows, template managers, and reusable content blocks.

Debug flows: Understand how customers are navigating a published flow to diagnose issues.

AI‑driven customer engagement intelligence: Auto-identify the best time to send, most preferred channels, next best action, and the best converting paths.

Catalog‑based personalization: Personalize messages using product catalog filters and catalog alerts.

Deliver personalized AI product recommendations (add‑on).

Enterprise security & compliance: Access roles, audit logs, firewall protection, PII data encryption, and team management.

MoEngage pricing is designed for growth-focused and enterprise B2C marketing and product teams that need to understand customer behavior, act on it in real-time, and orchestrate journeys across every channel from a single platform.

Based on Monthly Tracked Users (MTUs), our customer engagement platform pricing scales with your active audience while giving access to a full omnichannel engagement stack. It includes push notifications, email, SMS, in‑app messaging, automation workflows, AI‑powered optimization, and advanced analytics.

Two tiers — Growth and Enterprise — scale with your team’s complexity. The Growth plan supports rapidly scaling brands, while MoEngage’s Enterprise plan adds advanced governance and security for large organizations managing millions of users and complex engagement programs. Customer journey analytics, real-time transactional alerts, and AI offer decisioning are currently available as add-ons.

Unlike platforms like Braze or Salesforce Marketing Cloud, which often require costly professional services to get started, MoEngage is built for faster time-to-value with AI-led insights and no-code tools your team can actually use.

Pricing information for MoEngage is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase MoEngage must be conducted with the seller.

Pricing information was last updated on April 09, 2026

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

11%

Perceived Cost

$$$$$

MoEngage Pricing FAQs

Generated using AI

Is MoEngage free, or does it offer a free trial?

No. According to G2 data, MoEngage does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

Who is MoEngage pricing best suited for?

MoEngage's pricing is best suited for mid-market and enterprise B2C companies with substantial customer engagement needs. According to G2 reviewers, enterprises in financial services, retail, consumer goods, online media, and hospitality derive strong value from MoEngage's multi-channel automation and advanced analytics. G2 reviews of MoEngage indicate that mid-market teams in education, health, and marketing also find the Growth tier effective for daily campaign management and segmentation. However, G2 users from small businesses frequently flag MoEngage's pricing as prohibitive, particularly for startups, with several reviewers suggesting a basic or startup-friendly plan would improve accessibility. MoEngage is not recommended for entry-level or budget-constrained teams.

What are the key differences between the free and paid versions of MoEngage?

MoEngage does not offer a free version. According to G2's pricing data for MoEngage, the platform provides two paid tiers: Growth and Enterprise, both requiring direct vendor contact for pricing. MoEngage's Growth tier covers core cross-channel messaging, behavioral segmentation, journey building, campaign analytics, and AI copywriting tools. MoEngage's Enterprise tier adds advanced governance features like approval workflows, device-triggered campaigns, AI-driven send-time optimization, catalog-based personalization, and enhanced security controls including audit logs and PII encryption. G2 reviewers note that several advanced capabilities, such as AI product recommendations and best-time-to-send, are available only as paid add-ons, even within higher tiers.

Is MoEngage considered good value for its pricing?

MoEngage's pricing is generally seen as a premium investment. G2 reviewers frequently cite high costs as a concern, with phrases like 'expensive compared to other tools' and 'cost is a bit higher' appearing across dozens of reviews from small businesses to enterprises. However, most reviewers still rate MoEngage highly, suggesting the platform delivers on its promises. G2 users highlight strong ROI through improved retention, personalization, and multi-channel automation. Some reviewers compare MoEngage favorably to CleverTap and Insider on support and competitive pricing. The main value concern is add-on costs, with G2 reviewers noting that features like AI recommendations and best-time-to-send carry extra charges beyond base plans.

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MoEngage Pricing Reviews

(2)

Dung V.

Customer Relationship Management Specialist

Mid-Market (51-1000 emp.)

1/18/2022

"MoEngage - Affordable CRM Solution"

4/5

What do you like best about MoEngage?

- The support team is very responsive and helpful — they’re always available whenever we need assistance, without charging extra support fees beyond a certain limit (unlike Insider which caps free support hours per month).

- Pricing is more competitive than others.

- The platform provides flexibility in tracking user behavior through events, and it’s convenient that almost every user action on the platform can be tracked as an event.

- MoEngage also offers integrated communication channels (email, SMS, web push), and the email builder is easier to use compared to SendGrid. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. Triggered campaigns sometimes fail depending on event sources (SDK vs S2S). Product personalization and templates are still limited. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage helps us centralize and automate customer engagement across multiple channels — including web push, email, and SMS — based on real user behavior. By tracking user actions as events, we can send timely, personalized messages (e.g. cart reminders or product recommendations) to improve conversion and retention. The platform also helps our team reduce manual work, gain better visibility into campaign performance, and optimize communication flows through data-driven insights. Review collected by and hosted on G2.com.