Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions.
Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels.
Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always.
Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks.
There isn’t a linking use case Branch can’t solve.
Guiding new or returning web visitors to your app
Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app.
Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app.
Maximizing app install ad success
Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data.
Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert.
Optimizing mobile reengagement ad campaigns
Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts.
Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data.
Measuring CTV campaigns
Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges.
Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness.
Delivering email readers directly to your app
Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email.
Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email.
Measuring web SEO traffic to the app
Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy.
Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels.
Enabling and measuring offline to app experiences
Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement.
Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT).
Breaking out of walled gardens
Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app.
Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them.
Reducing your cost to serve
Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels.
Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.
Average Rating: 4.3/5.0
Total Reviews: 449
How Do G2 Users Rate Branch?
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Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
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Optimization: 8.2/10 (Category avg: 8.4/10)
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Integrations - Mobile Marketing: 8.5/10 (Category avg: 8.6/10)
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Campaign Analysis: 8.4/10 (Category avg: 8.4/10)
Who Is the Company Behind Branch?
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Seller: Branch
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Company Website:
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Year Founded: 2014
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HQ Location: Palo Alto, California
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Twitter: @branchmetrics
9,442 Twitter followers
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LinkedIn® Page: www.linkedin.com
516 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: Product Manager, CEO
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Top Industries: Financial Services, Marketing and Advertising
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Company Size: 42% Small, 33% Medium
What Do G2 Reviewers Say About Branch?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Branch, as it simplifies link creation and integration for various campaigns.
- Users appreciate the exceptional customer support from Branch, highlighting quick responses and helpful interactions.
- Users appreciate the easy integrations of Branch, making it simple for developers to implement and track campaigns.
- Users appreciate the simplicity of link creation with Branch, finding it efficient for various marketing needs.
- Users value the tracking capabilities of Branch, which enhance campaign efficiency and provide clear, actionable data.
Cons
- Users express frustration with poor customer support, highlighting dismissive agents and lack of effective onboarding assistance.
- Users report complex setup issues with Branch, leading to frustration during the initial experience and onboarding process.
- Users find the complex navigation of Branch challenging, making partner addition and reporting less user-friendly.
- Users find the initial setup complex, making it challenging to fully utilize Branch's features effectively.
- Users find the dashboard issues hinder efficient auditing and seek enhanced search capabilities within Branch.
