Consumer video feedback software, also known as video survey software, allows organizations to capture, analyze, and share video responses from consumers. These tools help businesses conduct market research or solicit feedback from their customers with the intention of gathering deeper, more nuanced insights than text-based feedback can provide. Researchers, marketing teams, advertisers, and product managers use consumer video feedback software to gather qualitative, actionable data that can be used to inform business decisions regarding brand strategy, marketing campaigns, customer experience (CX), product design, and in-store innovation.
Consumer video feedback software is closely related to user research software and survey software. While there is some overlap between these categories, consumer video feedback solutions focus on collecting, managing, and analyzing video insights specifically rather than text-based, quantitative feedback. Video-based feedback, on the other hand, enables respondents to provide candid, off-the-cuff answers to open-ended questions, allowing for more contextual and emotionally engaging qualitative insights.
To qualify for inclusion in the Consumer Video Feedback category, a product must:
Facilitate the targeting of current customers for video feedback, or source video feedback from an outside audience
Allow respondents to record video feedback using their desktop or mobile phone
Offer video analysis features such as human or computer transcription, keyword analysis, or sentiment scoring
Provide features that help users manage, sort, tag, analyze, and share individual video responses with customers or stakeholders
