--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta\_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4629 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 4629 scale: '5' date\_modified: '2026-08-11' parent\_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- ### Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly. [(333 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671807&qs=pros-and-cons#reviews) Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly. [(191 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1672276&qs=pros-and-cons#reviews) Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience. [(180 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669458&qs=pros-and-cons#reviews) Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns. [(167 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671618&qs=pros-and-cons#reviews) Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data. [(162 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669298&qs=pros-and-cons#reviews) Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing. [(209 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669128&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master. [(152 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1668371&qs=pros-and-cons#reviews) Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience. [(139 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669422&qs=pros-and-cons#reviews) Users find the **product expensive** , especially compared to cheaper alternatives available in the market. [(130 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669961&qs=pros-and-cons#reviews) Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge. [(111 mentions)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671939&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Agentforce Marketing (formerly Salesforce Marketing Cloud) ##### 1. Ease of Use Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly. [ See 333 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671807&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highl ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalize ##### 2. Automation Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly. [ See 191 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1672276&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highl ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalize ##### 3. Integrations Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience. [ See 180 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669458&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highl ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalize ##### 4. Email Marketing Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns. [ See 167 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671618&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Salesforce Rocks!!" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Agentforce can act on real-time data without actually moving it from your external warehouses. One of the best in the industry. TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highl ##### 5. Features Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data. [ See 162 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669298&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highl ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you like about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalize ### 5 Cons or Disadvantages of Agentforce Marketing (formerly Salesforce Marketing Cloud) ##### 1. Learning Curve Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing. [ See 209 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669128&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web stud ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicate ##### 2. Steep Learning Curve Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master. [ See 152 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1668371&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web stud ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicate ##### 3. Complexity Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience. [ See 139 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669422&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web stud ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicate ##### 4. Expensive Users find the **product expensive** , especially compared to cheaper alternatives available in the market. [ See 130 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669961&qs=pros-and-cons#reviews) See Related User Reviews ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicate ![Marian C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marian C.") MC Marian C. Enterprise (\> 1000 emp.) 5.0/5 "Advanced Automation & Journey Builder for Sophisticated Customer Journeys" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? What I dislike most about Salesforce Marketing Cloud is that it can feel overly complex and heavy for what many teams actually need. ##### 5. Complex Usage Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge. [ See 111 mentions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671939&qs=pros-and-cons#reviews) See Related User Reviews TM Tony M. Small-Business (50 or fewer emp.) 3.5/5 "Powerful Email Marketing and Automation with Some Quirks" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web stud ![Monalisha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monalisha M.") MM Monalisha M. Small-Business (50 or fewer emp.) 4.5/5 "360° Customer View and AI-Powered Journeys for Personalized Multi-Channel Campaigns" What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicate TM Tony M. CRM Director Small-Business (50 or fewer emp.) 12/11/2025 "Powerful Email Marketing and Automation with Some Quirks" 3.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highly utilize email Journey's to setup campaign's containing multiple emails with business logic for segmentation and personalization. We use this tool often and partner between our Marketing and IT staff to get the most out of it. Customer Support is good with their Enterprise plan. Bulk email is very reliable. We also use a postal mail plug-in from PFL (Printing For Less) enabling email and direct postal mail marketing from a single journey. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web studio, automation studio, etc.) with little commonality in the UI among them. Some functions (like Automation Studio) require some technical expertise (like SQL programming) to get the most out of them. In When adding logic to Journeys (e.g. Decision Splits) you have to be careful to specifically account for blank fields similar to the way you handle null fields in SQL. Sometimes sessions hang and I have to log out and log back in to continue working. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Bulk email marketing with personalization and automation. Direct integration with Agentforce Sales. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sadi H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sadi H.") SH Sadi H. Operations Risk Intelligence Analyst Enterprise (\> 1000 emp.) 3/3/2026 "Powerful, Data-Driven Marketing Automation for Enterprise Teams" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Based on my background in marketing analytics and data processing, especially my experience at Kantar, I would say I am very likely to recommend Salesforce Marketing Cloud to a friend or colleague. At Kantar, I worked extensively with complex datasets, survey scripting, validation logic, and statistical analysis. That experience made me value structured data environments, strong segmentation capabilities, and reliable automation. Salesforce Marketing Cloud supports exactly that type of analytical and data driven marketing infrastructure. In my marketing analyst roles, I also worked on customer behavior analysis, acquisition funnels, multi channel attribution, and A B testing. For organizations operating at scale, Salesforce Marketing Cloud offers the depth needed for personalization, customer journey orchestration, and performance measurement. From a data and performance marketing perspective, I would confidently recommend it, especially for companies with a mature data strategy that require an integrated and enterprise level solution. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? From my analytical and data driven perspective, what I dislike most about Salesforce Marketing Cloud is its complexity. Given my experience working with structured datasets, scripting, and statistical analysis at Kantar, I appreciate powerful systems, but Salesforce Marketing Cloud can feel overly complicated for teams that do not have strong technical expertise. The learning curve is steep, and without proper onboarding, it can slow down execution instead of improving efficiency. Another drawback is that customization and integrations often require technical support or specialized knowledge. For marketing teams that want agility and fast experimentation, this can be limiting. So while I value its depth and enterprise capabilities, I think usability and accessibility could be improved, especially for mid sized teams that need flexibility without heavy technical dependency. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Salesforce Marketing Cloud solves the problem of fragmented customer data and disconnected marketing activities across channels. In many organizations, customer information sits in different systems, which makes it difficult to create a consistent and personalized customer experience. From my experience in marketing analytics and data processing, especially working with structured datasets and customer behavior analysis, one of the biggest challenges is turning raw data into actionable and automated campaigns. Salesforce Marketing Cloud centralizes data, enables advanced segmentation, and allows automated customer journeys based on real time behaviors. For me, this is beneficial because it supports a more data driven approach to decision making. Instead of manually extracting data, cleaning it, and preparing separate reports, the platform allows structured data flows, performance tracking, and measurable campaign optimization. It connects analytics with execution. Ultimately, it helps bridge the gap between data analysis and marketing action, which aligns well with my analytical background and focus on performance measurement Review collected by and hosted on G2.com. Show More 6/15/2026 Validated ReviewerSource: Organic ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") AO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 6/15/2026 "Centralized, Automated Customer Engagement with Powerful Targeting" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The best thing about this platform is that it is helping us right from centralising and automating our customer engagement efforts across our multiple channels. Rather than managing separate tools for email, SMS, customer journeys, and audience segmentation, we can personalised campaign right from a single platform. Overall, this platform also helped us in improving our ability to deliver the right message at the right time with the right customer data for better targeting and engagement for our marketing activities. This platform also had a strong data architecture along with an intuitive user design interface. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Some of their disadvantages and challenges, I would say is their complex learning curve where uncertain advanced functions meet SQL knowledge, uncertain advanced scripts like amp is bit technical for non-technical marketers. The initial implementation will be resource-intensive to understand and set up for the individual business requirements. Also, troubleshooting and debugging journeys sometimes require specialist expertise as well, and pricing is also expensive when we are going to add multiple modules in the system. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? This platform helps us in solving the problem of having an automated lead nurturing campaigns to delivering a personalised life cycle communications, this is also very much helpful to give us a clarity across or cross functional teams on our lead acquisition to lead handling on every single stage on a deal pipeline and what sort of workflows have been implemented how long with the customer engagement activities, sales pipeline very much effective this platform is a go to I would say. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Jennifer T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer T.") JT Jennifer T. Marketing Automation Specialist Enterprise (\> 1000 emp.) 6/4/2026 "A Powerful Tool for Automation and Personalization" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? What I like best about Agentforce Marketing is the ability to connect customer data, segmentation, automation, and reporting in one platform. It gives marketing teams the tools to create more personalized and strategic customer journeys instead of relying on generic batch-and-blast campaigns. I also like that it supports both efficiency and smarter decision-making. Teams can automate repetitive work, test and optimize campaigns, and use data to better understand how customers are engaging. When the platform is set up well, it can be a powerful engine for more relevant, timely, and effective marketing. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? What I dislike most about Agentforce Marketing is that the platform can feel overly complex, especially when setup, governance, or documentation is not strong. There is a lot of power in the tool, but that also means teams need clear processes, clean data, and knowledgeable admins to use it effectively. It can also be difficult for non-technical users to understand how everything connects, which sometimes slows down adoption or makes troubleshooting harder than it should be. The platform is strongest when it is well-maintained, but it can become frustrating quickly when data, permissions, or processes are inconsistent. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing helps solve the challenge of managing customer communications, segmentation, automation, and reporting across multiple audiences and campaigns. It makes it easier to build targeted emails and customer journeys, track engagement, and support more personalized marketing at scale. The biggest benefit is efficiency. It allows marketing teams to automate repeatable work, use data to make smarter campaign decisions, and better understand how customers are interacting with our content. When the platform is organized well, it helps turn marketing from a collection of one-off sends into a more strategic, connected customer experience. Review collected by and hosted on G2.com. Show More 6/11/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Amber S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber S.") AS Amber S. Campus Manager of Marketing and Sales Small-Business (50 or fewer emp.) 6/1/2026 "Salesforce Marketing Cloud + Agentforce: Powerful AI That Streamlines Campaigns" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? As a Senior Email Developer, I’ve worked with a variety of marketing platforms throughout my career, and Salesforce Marketing Cloud has consistently been one of the most powerful and reliable tools I’ve used. With the addition of Agentforce Marketing, the platform has become even more valuable by helping streamline tasks that would normally require significant time and effort. What I appreciate most is how Agentforce assists with content creation, audience strategy, and campaign optimization while still allowing me to maintain control over the final customer experience. It helps accelerate the planning and execution process, which allows me to focus more on strategy, testing, and creating engaging customer journeys. Salesforce Marketing Cloud’s robust segmentation, automation, and personalization capabilities make it easy to deliver relevant messaging to the right audience. As someone who develops and manages email campaigns daily, I also value how well the platform integrates data and customer insights to create more meaningful interactions across channels. The combination of Marketing Cloud and Agentforce has helped improve efficiency, spark new ideas, and support better marketing outcomes. It’s exciting to see AI being used in a way that genuinely enhances the work marketers do every day rather than replacing it. I would highly recommend Salesforce Marketing Cloud and Agentforce Marketing to any organization looking to create more personalized customer experiences and empower their marketing teams to work smarter. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? With every platform there are glitches that can happen at random so that’s the only fault. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing helps solve several challenges that marketers face every day, including managing large amounts of customer data, creating personalized content at scale, and finding ways to work more efficiently without sacrificing quality. As a Senior Email Developer, I often work with complex customer journeys, audience segmentation, and campaign execution timelines. Agentforce helps simplify many of these processes by providing AI-powered assistance that can accelerate content creation, campaign planning, and audience insights. One of the biggest benefits for me is the time savings. Tasks that traditionally required extensive research, brainstorming, or manual effort can now be completed more quickly, allowing me to focus on strategy, testing, and optimizing the customer experience. Agentforce also helps uncover insights from customer data that may have otherwise been overlooked, leading to more informed marketing decisions. Another challenge it addresses is personalization at scale. Delivering relevant content to different audience segments can be difficult, especially when managing multiple campaigns simultaneously. Agentforce helps make personalization more accessible and efficient, which can improve customer engagement and campaign performance. Overall, Agentforce Marketing is helping bridge the gap between data, creativity, and execution. It allows me to work more productively, make better use of customer insights, and deliver more impactful marketing campaigns while reducing the manual effort required to get there. Review collected by and hosted on G2.com. Show More 6/4/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kelly H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly H.") KH Kelly H. Senior Demand Generation Manager Mid-Market (51-1000 emp.) 6/3/2026 "Robust Marketing Automation with Some Setup Challenges" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I really like the API integration capabilities and customization of the data structures in Agentforce Marketing. The journey builder experience and interface are particularly impressive; it's fast and reliable, and our staff learned it quickly. They can handle complex structures easily through a visual interface, which makes explaining what's happening to non-marketers much easier. The move from Acoustic to Agentforce Marketing was worthwhile because it's more robust and easy to use, with more features and integration options. The SQL query capabilities are cleaner and more advanced, assisting with auditing. Additionally, Marketing Cloud with Shield helps us stay compliant more easily. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Setting up a journey is very disjointed and clunky. It has a lot of points of failure, which means testing is extensive and complex. Streamlining the automations, data creation, content creation, and journey programming into one process in one tab would reduce clicks. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing facilitates our marketing automation and intelligence, offering more robust features and integration options. Its SQL query capabilities aid in auditing and compliance, making processes easier. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ioannis T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ioannis T.") IT Ioannis T. Email Marketing Specialist Mid-Market (51-1000 emp.) 6/3/2026 "Super Intuitive, Powerful Marketing Automation" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I use Agentforce Marketing on a daily basis to run complex automations and journeys, and segment customers to ensure everyone's getting the right message. The platform provides a seamless experience with great features and is very intuitive, making it easy to create journeys and understand the logic of pulling in from different data extensions. I love the overall great experience and can't wait to explore more with future updates. The Journey Builder stands out for adding different functionality, including Einstein score engagement, and helps in segmenting paths, building in wait times, and specific criteria. It optimizes reaching customers, ensuring we send the right message at the right time, which definitely aids in conversion and overall customer engagement. The setup was very easy, super intuitive, and it wasn't too complex to import and export whatever we needed. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Right now, I don't think there's too much that's hindering. Better ability to pull in from different data extensions and from different sources. Now with just customers coming in from websites, from mobile, from live events, just easier way to pull them all in and find out where they came from. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing to manage complex automations and customer journeys, helping ensure everyone gets the right message. It's intuitive, facilitating easy audience segmentation and seamless integration of data extensions, making it a great overall experience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rehan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rehan A.") RA Rehan A. Artificial Intelligence Engineer Information Technology and Services Small-Business (50 or fewer emp.) 6/8/2026 "Powerful All-in-One Platform for Personalized Email Campaigns and Customer Journeys" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? As a Salesforce developer, I like how Salesforce Marketing Cloud helps create and manage personalized email campaigns, customer journeys, and marketing automation from a single platform. The integration with the Salesforce ecosystem makes customer data management and targeted communication much more effective. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The platform has many features, so the learning curve can be steep for new users. Some configurations and journey setups may also require additional time to understand properly. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Salesforce Marketing Cloud helps automate customer communication and marketing campaigns instead of managing them manually. This benefits me by improving customer engagement, saving time through automation, and making it easier to deliver personalized experiences at scale. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 6/4/2026 "Seamless Campaign Management" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Agentforce Marketing meets our daily email needs helping to reach the right audience at the right time. Campaign and journey setup is very straightforward, making it an easy way to manage marketing efforts. Agentforce Marketing allows us to track all activity on dashboards, which helps show marketing impact. We can segment the audience based on engagement and tie sales information to the marketing campaigns. Tracking metrics on the journeys and creating tasks for follow-up are additional features that work well. I would highly recommend Agentforce Marketing, as we have had a great experience. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I do not have anything to add here. No complaints. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing helps us reach the right audience at the right time, providing marketing messages effectively. It allows for easy setup of campaigns and journeys, runs as expected, and provides metrics on journeys, helping track all activity on dashboards. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rahul H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul H.") RH Rahul H. Growth Marketing Information Technology and Services Mid-Market (51-1000 emp.) 5/1/2026 "Agentforce Marketing Makes Campaigns and Customer Journeys Easy to Manage" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like how Agentforce marketing brings everything into one place it make it a lot easier to manage campaigns , track customer journeys, and actually understand what's working without jumping between bunch of tools. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Honestly, it can feel pretty overwheliming at times there's a steep learning curve , and some parts of the interfarce aren't very intutive. It can also get expensive, especially if you're not using all the features Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? It's maninly solving the problem pf having customer data and amrketing tool scattered everywhere. With everything in onplace, I can build more trargeted campaigns, automate a lot of the repetitive work, and actually see how customer are interacting acress channels which save time and helps me make better decisions Review collected by and hosted on G2.com. 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