---
title: MoEngage Reviews
meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 523 reviews by the users' company size, role or industry
  to find out how MoEngage works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 523
  scale: '5'
date_modified: '2026-09-28'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# MoEngage Reviews
**Vendor:** MoEngage  
**Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 523  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About MoEngage
MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.



## MoEngage Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users appreciate the **ease of use** of MoEngage, making data management and campaign optimization seamless and efficient. (42 reviews)
- Users love the **user-friendly interface** of MoEngage, enabling easy funnel building and seamless data access. (28 reviews)
- Users value the **real-time analytics** of MoEngage, enhancing decision-making and user understanding through detailed insights. (25 reviews)
- Users find MoEngage **helpful for segmentation** and campaign stats, simplifying data complexities for effective management. (25 reviews)
- Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (24 reviews)
- Users value the **efficient campaign management** of MoEngage, enhancing lead generation and overall marketing effectiveness. (22 reviews)
- Intuitive (21 reviews)
- Automation (20 reviews)
- Engagement (18 reviews)
- Customer Engagement (17 reviews)

**What users dislike:**

- Users notice **missing session-related attributes** , requiring tech help and facing notification delivery issues on some devices. (14 reviews)
- Users note **limitations in live features** and costly API scaling, hindering MoEngage's overall effectiveness. (11 reviews)
- Users find the **complexity** in segment management and AI tools challenging, impacting user experience and functionality. (9 reviews)
- Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews)
- Users find the **steep learning curve** challenging, requiring significant time and effort to understand MoEngage's functionality. (9 reviews)
- Slow Performance (9 reviews)
- Integration Issues (8 reviews)
- Slow Loading (8 reviews)
- Campaign Management (7 reviews)
- Data Management (7 reviews)

## MoEngage Reviews
  ### 1. Powerful multi-channel CRM with strong product analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abhijeet K. | Associate Manager Marketing, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 05, 2026

**What do you like best about MoEngage?**

What I like best is having all CRM channels WhatsApp, Email, Push, RCS-SMS in one place. Building lifecycle flows is straightforward, the segmentation is powerful, and I can go from setting up a campaign to seeing performance data without jumping between tools. It genuinely saves my team a lot of time.

**What do you dislike about MoEngage?**

The biggest pain point is the analytics side. Pulling detailed funnel or cohort data often means exporting to Excel and building the analysis myself, since the in-platform reporting doesn't go deep enough. The dashboards can also be slow to load with larger datasets. A few UI flows feel clunky too - setting up complex segments or flows takes more clicks than it should. Better native analytics and a snappier interface would make a big difference day-to-day.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is our core CRM and retention platform. Earlier our channels were siloed and campaigns were manual, so scaling was hard.
Now we run our entire lifecycle program across WhatsApp, Email, Push and RCS-SMS from one place. Cohort segmentation (O1, O2, O3+) drives our cross-sell and retention.
The impact is clear: flow-led revenue has grown strongly year-on-year, and users who interact with our flows convert at a much higher rate. Automation has cut manual effort massively for a small team.
It integrates cleanly with our Shopify stack, so audience sync and catalog cross-sell just work. Onboarding and support got us to this scale. The AI send-time and segment nudges add extra lift.
Net-net, it's improved our ROMS and made retention predictable, not ad-hoc.

  ### 2. MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 17, 2026

**What do you like best about MoEngage?**

MoEngage makes it easy to move from raw event data to actionable campaigns without too much dependency on engineering. Segments feel very dynamic, you can define user groups based on behavior, time windows, and custom properties.
I like how quickly you can validate whether events are flowing correctly using real-time data. Campaign journeys can be built visually, which helps understand how users move across touchpoints.
It’s useful not just for marketing, but also for QA to verify tracking logic during feature releases. It connects analytics and execution in a way that feels usable day-to-day.

**What do you dislike about MoEngage?**

Managing a large number of events and attributes requires strict naming discipline. Some reports take time to load when datasets grow. Advanced configurations are not always intuitive for new users. Debugging incorrect event data can take effort without proper tracking standards. Not blockers, but noticeable in ongoing usage.

**What problems is MoEngage solving and how is that benefiting you?**

Helps identify how users actually interact with features instead of relying on assumptions. Enables precise targeting instead of sending generic campaigns to all users. Improves campaign effectiveness by using behavioral triggers. Allows quick validation of tracking during QA cycles. Reduces dependency on multiple tools by combining analytics and engagement. The biggest benefit is better decision-making based on real user behavior.

  ### 3. Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sumit P. | SDET, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** December 18, 2025

**What do you like best about MoEngage?**

The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time.

I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles.

**What do you dislike about MoEngage?**

The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch becomes confusing quickly.

**What problems is MoEngage solving and how is that benefiting you?**

It validates whether events are firing correctly across different user flows, critical for downstream analytics and personalization. Helps catch missing or duplicate events during QA before they reach production. Gives product teams deeper insights into user drop-offs, engagement patterns, and campaign effectiveness. Reduces dependency on engineering for small marketing or retention campaigns. Enables faster debugging because you can trace the entire chain - user action then event then segmentation and finally campaign trigger.

  ### 4. Helpful for Segment Flows and Data Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aayush J. | Senior Associate, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.

**Reviewed Date:** January 16, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

Helpful in segment flows and data
Easy to use
Helpful support from backend team

**What do you dislike about MoEngage?**

It's nothing about dislike, Its a great software to use

**What problems is MoEngage solving and how is that benefiting you?**

Healful in customer journey : from link clicked to users end of the journey

  ### 5. Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** February 10, 2026

**What do you like best about MoEngage?**

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns.
The segmentation engine is powerful, you can target users based on real actions, timing, and custom attributes.
Funnels give clear visibility into drop-offs across onboarding, checkout, or feature adoption flows.
Campaign creation (push, email, in-app) feels intuitive and doesn’t require heavy technical support. Real-time event tracking helps validate whether integrations are working correctly during QA.

**What do you dislike about MoEngage?**

Complex segments can become difficult to manage without strict naming discipline.

**What problems is MoEngage solving and how is that benefiting you?**

Helps identify where users drop off and why, using funnel insights. Enables targeted campaigns instead of broad, generic messaging. Reduces guesswork by relying on behavioral data instead of assumptions. Improves user engagement through personalized communication. Speeds up campaign execution without heavy engineering dependency. The biggest benefit is smarter engagement, reaching the right users with the right message at the right time.

  ### 6. Reliable Event Tracking and Powerful Segmentation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Neeraj J. | SDET, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** December 22, 2025

**What do you like best about MoEngage?**

Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent

**What do you dislike about MoEngage?**

Segment conditions can become complex and hard to maintain if naming conventions aren’t strict.

**What problems is MoEngage solving and how is that benefiting you?**

Helps validate whether events are firing correctly across key user journeys. Segments ensure campaigns and analysis target the right users. Reduces dependency on engineering for analytics validation. Helps catch missing or misfiring events before they impact campaigns. Gives product and QA teams a shared, data-driven understanding of user behavior.

  ### 7. Great Analytics and Integrations, but the UI Needs to Be More User-Friendly

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sanjay K. | Product Manager , E-Learning, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** May 26, 2026

**What do you like best about MoEngage?**

It is a great analytics tool, has a good set of integrations available and quick support.

**What do you dislike about MoEngage?**

The UI can be better, current it is not very user friendly.

**What problems is MoEngage solving and how is that benefiting you?**

Segmentation, campaigns and basic analytics.

  ### 8. Efficient Notification with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ayush M. | senior software engineer, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 13, 2026

**What do you like best about MoEngage?**

I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentation and campaign automation since they simplify creating push notification campaigns for targeted audiences, reducing manual efforts. Its features help us target the right users and improve notification engagement for specific events. Basic push notifications were working quickly with minimal effort, making the setup easy.

**What do you dislike about MoEngage?**

I find the dashboard and reporting lacking clear insights. Better documentation and examples would be more helpful for quick understanding and getting started. I wish for more customizable reporting and templates, a simplified segmentation UX, and a better A/B testing experience.

**What problems is MoEngage solving and how is that benefiting you?**

I use MoEngage to send timely push notifications and updates, which helps reduce drop-offs. Its user segmentation and campaign automation simplify targeting, improving engagement and reducing manual efforts.

  ### 9. Solidccc Engagement Platform with Deep Analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Avinash B. | Chief of Content and Marketing, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 18, 2025

**What do you like best about MoEngage?**

MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail. 

The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention.

**What do you dislike about MoEngage?**

The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is helping us solve the challenge of personalizing engagement at scale. Instead of generic campaigns, we can now deliver tailored messages based on user behavior, preferences, and lifecycle stage across email, push, WhatsApp, and in-app. This level of personalization has significantly improved retention and conversion rates.

At the same time, the advanced analytics and reporting features provide a clear picture of what’s working and what’s not. The ability to track funnels, segment performance, and campaign impact in real time enables us to make faster, data-driven decisions.

In short, MoEngage bridges the gap between execution and insight. We not only engage users better but also continuously refine our strategy based on measurable outcomes.

  ### 10. Boosts Campaign Efficiency with Multi-Channel Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aviral G. | Manager- E-commerce, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 13, 2026

**What do you like best about MoEngage?**

I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and email. The ease of platform use and customization at different stages of the order journey made us choose MoEngage. The initial setup was quite seamless with dedicated support from the tech team.

**What do you dislike about MoEngage?**

MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be improved. It should support more WABA providers and help in integration with conversational platforms like DevRev and Verloop.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage automates marketing campaigns at the order journey level, helping us improve customer interaction and loyalty by reaching customers at relevant touchpoints and increasing conversions with triggers like cart abandonment and checkout failure.

  ### 11. MoEngage - Affordable CRM Solution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dung V. | Customer Relationship Management Specialist, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** January 18, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

- The support team is very responsive and helpful — they’re always available whenever we need assistance, without charging extra support fees beyond a certain limit (unlike Insider which caps free support hours per month).

- Pricing is more competitive than others.

- The platform provides flexibility in tracking user behavior through events, and it’s convenient that almost every user action on the platform can be tracked as an event.

- MoEngage also offers integrated communication channels (email, SMS, web push), and the email builder is easier to use compared to SendGrid.

**What do you dislike about MoEngage?**

Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. Triggered campaigns sometimes fail depending on event sources (SDK vs S2S). Product personalization and templates are still limited.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage helps us centralize and automate customer engagement across multiple channels — including web push, email, and SMS — based on real user behavior. By tracking user actions as events, we can send timely, personalized messages (e.g. cart reminders or product recommendations) to improve conversion and retention. The platform also helps our team reduce manual work, gain better visibility into campaign performance, and optimize communication flows through data-driven insights.

  ### 12. Excellent Support, Great Analytics, and a 10/10 UI

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mousumi  D. | Customer Relationship Management Lead India+UAE, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 08, 2026

**What do you like best about MoEngage?**

excellent support, great analytics and 10/10 UI

**What do you dislike about MoEngage?**

system downtimes at times, which is though not frequent

**What problems is MoEngage solving and how is that benefiting you?**

communication to our client via all channels, targeting, segmenting and managing analytics as well

  ### 13. MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hema S. | Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** February 02, 2026

**What do you like best about MoEngage?**

MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.

**What do you dislike about MoEngage?**

The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage solves the problem of scattered customer data and disconnected engagement. It helps me understand user behavior in one place and act on it quickly with relevant, timely communication.

  ### 14. Clean UI, Effective CRM, But Slow Loading at Times

**Rating:** 3.5/5.0 stars

**Reviewed by:** Vaivhav K. | Head of Growth, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 14, 2026

**What do you like best about MoEngage?**

I like the clean UI and UX of MoEngage..

**What do you dislike about MoEngage?**

Sometimes browsers load slowly. Multiple times it had happen in the past.

**What problems is MoEngage solving and how is that benefiting you?**

I use MoEngage for CRM and segmentation in marketing automation, solving multiple cases.

  ### 15. Powerful Customer Engagement Platform with Smart Automation Capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** July 31, 2025

**What do you like best about MoEngage?**

MoEngage excels at providing a unified platform for personalized customer engagement across multiple channels — push notifications, emails, in-app messages, SMS, and more. Its intuitive journey builder and segmentation tools make it easy to create contextual, automated campaigns based on user behavior and lifecycle stage.

The analytics dashboard offers actionable insights, helping us constantly optimize performance and conversion. The integration process was smooth, and the support team has been proactive and responsive throughout our usage.

**What do you dislike about MoEngage?**

While the platform is feature-rich, it can feel a bit overwhelming at first, especially for new users or teams without a dedicated CRM/MarTech resource. Some advanced features like funnel analysis or cohort comparisons could be more user-friendly in terms of UI/UX.

Also, the learning curve for creating complex journeys or understanding attribution metrics can be steep — better in-platform guidance or tooltips would help.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage helps us tackle the challenge of engaging users across their lifecycle in a personalized and automated way. We use it to reduce churn, improve user onboarding, and drive feature adoption through contextual nudges and triggered campaigns.

It also helps bridge the gap between product and marketing teams by offering a shared, data-driven view of user behavior and campaign performance. With MoEngage, we’ve been able to run targeted campaigns based on user attributes, behavior, and preferences — resulting in higher engagement and conversion rates.

  ### 16. MoEngage : Intelligent customer engagement for multi channel ets

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sahil Y. | Cloud Engineer | Cloud Solutions Architect , Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** July 30, 2025

**What do you like best about MoEngage?**

The personalized brand orchestration along with multichannel messaging from web, email and sms which helps to engage with customer on every front

**What do you dislike about MoEngage?**

The interface can be a bit overwhelming for new user and pricing is something that team can work on

**What problems is MoEngage solving and how is that benefiting you?**

It helps us work on better user engagement along with personalize the message as per the user needs

  ### 17. Very Useful in user behavior analysis

**Rating:** 3.5/5.0 stars

**Reviewed by:** Vishal L. | Data Analyst, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review.

**Reviewed Date:** August 28, 2025

**What do you like best about MoEngage?**

I like best about MoEngage is how it provides deep insights into user behavior and makes funnel analysis very intuitive

**What do you dislike about MoEngage?**

session-related attributes are missing, like session id, session concluded

**What problems is MoEngage solving and how is that benefiting you?**

moengage solved user merging issue ,so it is avoiding to creating duplicate user profile

  ### 18. very supportive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mathew  V. | Mobile Apps, Computer Software, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 13, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

easy using system,very supportive and quick response

**What do you dislike about MoEngage?**

support team need to take quick response on a complaint with time

**What problems is MoEngage solving and how is that benefiting you?**

customer retention and behaviour analysis

  ### 19. MoEngage helped us in create different user segments for easy user targeting with different events.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aman B. | Retention Associate, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 13, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

What I like about MoEngage is the user property and user affinity they provide to make customer targeting so easy, and the RFM Segmentations that will help us target users at the correct time and create different user Funnels.

**What do you dislike about MoEngage?**

Integration of MoEngage is a little tricky. It needs connections to connect to them and data from various CRM providers and outside parties. Also, some unwanted backend errors were there, causing problems in creating and running campaigns in MoEngage.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage helps us to create easy user funnels to analyze data and to create easy user journeys with personalized content. The data of funnels helps us to find out the user drop point so that we can make that node better, and easy personalization helps us to reach customers more effectively. The easy segmentation helps us to make effortless user segments to target.

  ### 20. Streamlined Customer Engagement Platform with Exceptional Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nabeel J. | Client Engagement Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

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**Reviewed Date:** September 03, 2024

**What do you like best about MoEngage?**

What I like best about MoEngage is its comprehensive and user-friendly platform that makes it easy to manage and optimize multi-channel campaigns. The intuitive interface allows us to seamlessly engage with our audience through personalized messaging across email, SMS, push notifications, and more. Additionally, their customer support is outstanding—always responsive, knowledgeable, and eager to help us get the most out of the platform. The actionable insights and analytics provided by MoEngage have also been crucial in driving informed decisions and improving our overall customer engagement strategy.

**What do you dislike about MoEngage?**

While MoEngage is a powerful platform, there are a few areas that could use improvement. The platform's reporting capabilities, although robust, could benefit from more customization options to better tailor insights to our specific needs. Occasionally, the system can be a bit slow when handling large datasets, which can be frustrating when working under tight deadlines. Additionally, while the platform is generally intuitive, there is a slight learning curve for new users when navigating more advanced features. However, these issues are relatively minor compared to the overall benefits the platform provides.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is solving several key challenges related to customer engagement and retention. By providing a centralized platform to manage multi-channel campaigns, it has significantly simplified our marketing efforts. The platform allows us to deliver personalized and timely messages to our audience, which has greatly improved our customer experience and increased engagement rates. Additionally, the detailed analytics and segmentation tools have enabled us to better understand our audience, leading to more effective targeting and higher conversion rates. Overall, MoEngage has helped us streamline our marketing processes, save time, and drive better business outcomes.

  ### 21. Satisfaction with MoEngage: Making User Engagement Easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cynthia D. | Creative Executive, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 24, 2024

**What do you like best about MoEngage?**

MoEngage offers a wide range of features that make user engagement easier. What I like best is the Personalization, which allows me to create customized campaigns, ensuring I target the right audience with relevant content. I also like the User Segmentation feature for refining my audience. Additionally, the platform’s Comprehensive Analytics provide detailed reports on user behavior and engagement with my campaigns. Lastly, the Omnichannel Campaign feature allows me to engage users through multiple channels, such as email, push notifications, and in-app messaging.

**What do you dislike about MoEngage?**

Things I dislike about MoEngage is that the learning and exploring can be a bit tricky for new users, especially when navigating all the features. Also, the delays in loading the campaigns when you search it is a little annoying.

**What problems is MoEngage solving and how is that benefiting you?**

1. Customer segmentation and targeting.
2. Omnichannel engagement.

  ### 22. all in one automation tool for retention marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anuj G. | Marketing Automation Executive, Mid-Market (51-1000 emp.)

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**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** May 29, 2025

**What do you like best about MoEngage?**

easy to launch campaign, Can be used for daily campaign, easy to integrate with any service provider

**What do you dislike about MoEngage?**

Support team is bit slower, they take atleast a day to solve basic queries

**What problems is MoEngage solving and how is that benefiting you?**

All the retention related problems or problems related to brand communication

  ### 23. For me MoEngage helps businesses create personalized and targeted communication & strategies

**Rating:** 4.5/5.0 stars

**Reviewed by:** Reshma  M. | Category Manager , Marketing and Advertising, Mid-Market (51-1000 emp.)

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**Reviewed Date:** April 06, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

The Analytics part is so good for getting a clear view. And the best customer support service from the mo Engages team. The team used to update us twice weekly.

**What do you dislike about MoEngage?**

Better to add some more customization in push notifications. Sometimes, the In-App banner is not working with our product. And the click rate has to improve a little.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage helps us to analyze the data of our users who have already installed our application. And we can share our campaigns according to their segmentation and behavior.

  ### 24. Good user friendly platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** May 28, 2025

**What do you like best about MoEngage?**

Ease of seeing data via dashboards, it shows data directly on moengage platform

**What do you dislike about MoEngage?**

Limited campaign settings, like multiple customisations cannot be done in campaign

**What problems is MoEngage solving and how is that benefiting you?**

Sending mails and notification to the users and personalising them.

  ### 25. Great tool for CRM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kiesha E. | CRM Senior Associate, Mid-Market (51-1000 emp.)

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 24, 2024

**What do you like best about MoEngage?**

- Useful for segmentation and reviewing stats of campaign
- Has great account management
- Tries to simplify complexities an organization has with data and turns it into something manageable for the team to use

**What do you dislike about MoEngage?**

None. Although we are in a phase where the team is still constantly trying to learn how to use MoEngage, we are discovering capabilities as well as ways of working that have been helpful

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is solving our issues with being able to analyze our data with push notifications and in-app notifications. This is enabling us to understand which pushes to do as well as deciding to who, when and where

  ### 26. A comprehensive solution for customer engagement needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** September 04, 2024

**What do you like best about MoEngage?**

I’ve been using MoEngage for some time now, and I’m genuinely impressed with the capabilities and performance of the platform. It’s a comprehensive tool that has significantly streamlined our customer engagement efforts. Apart from their tool I would like to shoutout to their CSM team. They are very professional and ready to help anytime even they are on vacation

**What do you dislike about MoEngage?**

I rate MoEngage very highly overall, as it’s been an excellent tool for our customer engagement needs. However, I’ve noticed that when creating large flows, the platform sometimes experiences lag. On occasion, this lag has caused us to lose all our changes unexpectedly. While MoEngage offers an auto-save feature for campaigns, I believe implementing a similar auto-save functionality for flows would be a valuable improvement. This would prevent any loss of work and enhance the overall user experience.

**What problems is MoEngage solving and how is that benefiting you?**

We’ve noticed that it currently doesn’t support multiple CTA templates on WhatsApp. Once this feature is added, it will significantly enhance our ability to personalize communications and offer customers the convenience of calling and purchasing directly from a single message.

  ### 27. Driving towards Growth with the use of MoEnagege

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mohamathu R. | Digital Marketting, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** February 17, 2025

**What do you like best about MoEngage?**

User friendly interface, and we can easily integrate other tools also which makes this useful for the person to run and optimize campaign by using their real time analytics facilities

**What do you dislike about MoEngage?**

As of now there are no dislike but going further any implementation for AI will be useful

**What problems is MoEngage solving and how is that benefiting you?**

Analysis of Campaign and real time data of performance has helped me in personalize marketing strategies

  ### 28. Awesome tool for Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sai Teja N. | Data Analyst, Mid-Market (51-1000 emp.)

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**Reviewed Date:** November 07, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

We can build customized dashboards in a very user friendly interface and can access data from multiple sources seamlessly. And a great customer support team to handle our queries regarding the product.

**What do you dislike about MoEngage?**

I think the cost of subscription is bit expensive to use in startups. If they had any basic plans for startups it would be more helpful.

**What problems is MoEngage solving and how is that benefiting you?**

Marketing about our product was a major problem in our company but with MoEngage marketing became easier. We have gained so many new leads after we started using MoEngage and also we had some issues with email transferring in the beginning which was also solved.

  ### 29. Polite , Kind & always ready to help out during any problem.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Khuteja Tul K. | Senior Executive, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** September 04, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

MoEngage offers amazing services, including the support team and the Account handler. The Account handler helps with all integration aspects which is good. The Features available to work on are amazing & proper detailed information on each feature is available. They are always ready to explore new options and friendly enough to help with every problem.

**What do you dislike about MoEngage?**

I do not dislike anything until now in MoEngage.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is helping out in various aspects, A/B Testing of the Campaigns, Execute Whatsapp Campaigns, RCS Campaigns , Email Campaigns, Flow Optimization , Customer journey flows, Analytics , Flow of Customer data.

  ### 30. Moengage Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Charisma Rahmat P. | Senior CRM Specialist, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** September 23, 2024

**What do you like best about MoEngage?**

Moengage is a great tool for entry level CRM officer as it offers straight forward UI/UX. The flow set up is pretty straightforward if we want to implement a basic logic.

**What do you dislike about MoEngage?**

It requires tech help for when we want to update user's profile with the latest data according to the flow we've created.

**What problems is MoEngage solving and how is that benefiting you?**

Moengage mainly solves our automation process as it provides a way to do repetitive marketing processes that we have, such as sending trigger-based communications.

  ### 31. Enhancing the customer behaviour and increasing business oppurtunities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Harsha Vardhan K. | Software Engineer, Enterprise (> 1000 emp.)

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 13, 2024

**What do you like best about MoEngage?**

Moengage provides user segmentation, by using this we can engage customer from multiple channels, we can analyse the customer data for further steps for marketing, it is easy to use for anyone more over the CSM is also good, we are using it on daily bases.

**What do you dislike about MoEngage?**

It is little difficult to implement and comapared to other tools it is little expencive for small businesses.

**What problems is MoEngage solving and how is that benefiting you?**

By using the customer behaviour data, we can target customers by sending notifications and mails, we can create cusmized dashboards to analyze the large amount of data.

  ### 32. I am using Moengage day in and day out as a part of Growth team. I do data and campaign analysis.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kishan R. | Growth Manager - Derivatives & MTF product, Enterprise (> 1000 emp.)

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**Reviewed Date:** April 30, 2024

**What do you like best about MoEngage?**

- Data Analysis is very easy. 
- Support is superb.
- New feature requests are delivered pretty fast.

**What do you dislike about MoEngage?**

- There are a lot of issues related to In-App campaigns which needs to resolved at product level on priority as it is the most useful channel for my business.
- Flutter support can be improved.

**What problems is MoEngage solving and how is that benefiting you?**

More relevant communication: MoEngage helps us understand your behavior and preferences. This allows them to send messages and promotions that are more likely to interest you, instead of generic blasts.

Improved customer experience: By understanding user journey, we can anticipate our needs and provide a smoother experience. This could mean things like receiving helpful tips at the right time or getting personalized recommendations.

Reduced marketing clutter: MoEngage helps us target you with the right message at the right time through the right channel. This can lead to less overall marketing communication, making it less intrusive for you.

  ### 33. MoEnagage is very useful tool for Empowering personalized marketing for the brands

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jayaprakash A. | Product Manager, Small-Business (50 or fewer emp.)

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 07, 2024

**What do you like best about MoEngage?**

I'm closely working with key metrics and analyzing Daily Active, Analyzing Customer behavior, for this task MoEngage plays a major role in personalized marketing through multi-channel engagement

**What do you dislike about MoEngage?**

I really don't have any dislike about MoEngage we can utilize this tool to get the maximum out of it

**What problems is MoEngage solving and how is that benefiting you?**

It tracks the sessions made by the users and we can see the sessions about customer journey it makes us to get a personalized marketing and engagement with the users and it is really helping us to drive business to growth

  ### 34. Moengage is really helpful tool with an even better off-tool experience.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aditya S. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 18, 2024

**What do you like best about MoEngage?**

Automation which has significantly improved our efficiency, the quick responses from the customer support team, assistance by the designated CSMs with their experience and vast knowledge of various aspects like industries, A/B testing etc & are most helpful, the workshops are engaging and always teach something new, also allowing us to network within an outside our industries. The implementation & integration of new features on regular basis. I personally find the overall look and feel of the tool very easy to use and navigate through or explore.

**What do you dislike about MoEngage?**

The loading time taken by the pages to load new data can be improved in my opinion. The campaign editing tools integrated into this software can be enhanced and maybe made a little more modern feel.

**What problems is MoEngage solving and how is that benefiting you?**

Our efficiency has improved the most after the integration of Moengage. We can set up processes which are executed automatically by Moengage. Our time spent on the tool and our efforts are minimized by a margin. And it has also started giving us a successful ROI.

  ### 35. Moengage For marketing notifications and banners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amit K. | CTO, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 04, 2024

**What do you like best about MoEngage?**

Minimal intervention once it has been integrated. Event integration is awesome you can get live events and analyse the same through their dashboard.

**What do you dislike about MoEngage?**

Some android devices might not get notifications which should be solved.

**What problems is MoEngage solving and how is that benefiting you?**

It helps us solve the marketing part with users so that the users get to know deals which are running and it helps to increase our sales. Nudge to customers to buy or at least open the app and check prices for the products which they are looking.

  ### 36. MoE Review - AstraPay (April 2024)

**Rating:** 5.0/5.0 stars

**Reviewed by:** Frisly K. | Customer Relationship Management (CRM) Officer, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** July 18, 2021

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

Every week, there is always a weekly review where the MoE Account Executive (AE) conveys features that can be optimized to increase AstraPay's user engagement. Additionally, every quarter, they also hold a QBR Review, which is very informative and insightful as they share about our performance/achievements during a certain period and provide recommendations or insights that can be beneficial to improving our performance or achieving KPIs. Furthermore, the AE is very responsive and easy to reach, which is very helpful if we experience any issues in operating MoE as we use MoEngage in daily basis.

**What do you dislike about MoEngage?**

So far, everything is all good. There's nothing to dislike.

**What problems is MoEngage solving and how is that benefiting you?**

- Optimization of analytics feature utilization (time efficiency in conducting analytics, such as user behavior analysis, CRM channel utilization, user path analysis, funnel analysis, etc.). - Easy coordination and prompt response if any development is required to enhance the utilization of MoE features.

  ### 37. Using MoEngage was so user friendly, and was helped us in marketing.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Harish Kumar C. | Business Analyst., Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** November 06, 2024

**What do you like best about MoEngage?**

It was most helpful in creating customized dashboards for campaigns and analyzing user behavior and following up on Acquisitions, get all summaries in reports.

**What do you dislike about MoEngage?**

I don't dislike MoEngage, because it is so simple and user-friendly.

**What problems is MoEngage solving and how is that benefiting you?**

It helped in getting more users to our business.

  ### 38. MoEngage support us across crm activities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danish Ali K. | Senior Associate, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** September 07, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

I like the most about MoEngage is users targeting and their customer support. also it is very easy to operate.

**What do you dislike about MoEngage?**

MoEngage doesn’t support RCS or email annotation yet. we still facing the issue to send communication with 3rd party tool.

**What problems is MoEngage solving and how is that benefiting you?**

Before MoEngage, we struggled with customer segmentation and lacked behavioral insights. Its advanced features have significantly improved our messaging, boosting engagement, personalization, and overall customer satisfaction.

  ### 39. Best CRM platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nandita M. | Marketing Manager, Enterprise (> 1000 emp.)

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**Reviewed Date:** September 04, 2024

**What do you like best about MoEngage?**

Coming from first hand experience, Moengage is the Best CRM platform. Their features, UI design, the product overall is user friendly with access to multiple form of communication. Their team is also always there to assist us in any road blocks and update us about industry trends/ new features etc.

**What do you dislike about MoEngage?**

Moengage is an amazing platform, however it's only available in the desktop version. A mobile version could also be helpful here.

**What problems is MoEngage solving and how is that benefiting you?**

Moengage helps in customisation of our marketing communications. Along with that, it offers us segmentation of our TA and ease of execution. Another great feature is we can always look at the numbers to derive insights from our campaign.

  ### 40. Very powerful, lots underneath the hood.

**Rating:** 5.0/5.0 stars

**Reviewed by:** David  N. | Senior Director, Digital Product & Marketing, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** May 08, 2024

**What do you like best about MoEngage?**

It is an incredibly powerful CRM tool, allowing power users to create very customized user flows and automations. 

Their account management team is superb -- incredibly responsive and very dedicated to helping their clients succeed.

Their product and tech team do a great job of soliciting customer feedback and incorporating that feedback quickly onto the platform. I am really impressed with how quickly they can add new enhancements.

**What do you dislike about MoEngage?**

It's designed for power users so offers a lot of flexibility and customizations along a large number of dimensions. This brings with it a pretty steep learning curve. However, it's absolutely worth spending the time to get to know its functionality, because you'll get a lot of ROI for your time.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is a great platform that helps us target and automate campaigns.

  ### 41. This tool enables us to achieve exceptional customer engagement.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ajeth G. | Digital Marketing, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 12, 2024

**What do you like best about MoEngage?**

I like the user-friendly interface in MoEngage where we won't need more technical expertise. Right from scheduling a Campaign, Analytics, Monitoring, Automation and delivering a personalized message the interface is so easy to work.

**What do you dislike about MoEngage?**

Email Spam rate deduction is not so accurate in this they need a more space for improvement.

**What problems is MoEngage solving and how is that benefiting you?**

Automation of Customer onboarding welcome emails

  ### 42. I've been using Moengage for about 5 years now with 2 different B2C big ventures.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rajat J. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 17, 2024

**What do you like best about MoEngage?**

And best thing, I would say about the tool updates basis the new marketing opportunities you can think of via communications. And when you discuss with Moengage team, and you hear that it's already in pipeline.

**What do you dislike about MoEngage?**

As such I don't feel any. But yeah, I think if Moengage can add something to make it more easy onboarding of the tool to the client is self-integrated channels and provide Email/SMS/Whatsapp services too. Because as a client, it becomes a big task, integrating all different vendors onto the tool.

**What problems is MoEngage solving and how is that benefiting you?**

Moengage working on supporting all WhatsApp template marketing options which currently doesn't work. WhatsApp is an effective channel and there are so many effective templates like WhatsApp Converse. Running it through Moengage will solve the targeting as well as performance metrics.

  ### 43. Engagement Intelligence

**Rating:** 5.0/5.0 stars

**Reviewed by:** 221912101043 R. | ASSISTANT PROFESSOR, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 11, 2024

**What do you like best about MoEngage?**

It has so many features which makes everyone to engage easily and retain effectively.

**What do you dislike about MoEngage?**

It is expensive and the Initial Integration of It is bit Challenging.

**What problems is MoEngage solving and how is that benefiting you?**

Like MoEngage has so many solving problems, It will help in solving customer engagement and retention problems by giving useful insights.It benefited me by making Easier to dilever timely and relevant feed or content to the users.

  ### 44. Had a good experience to use MoEngage for push notifications.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mahesh K. | Business Analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** January 13, 2025

**What do you like best about MoEngage?**

Push notification, Report Analysis, Creating Dashboards.

**What do you dislike about MoEngage?**

No, there is nothing to dislike about MoEngage.

**What problems is MoEngage solving and how is that benefiting you?**

By using MoEngage, we were able to target bulk customers for bulk emails and WhatsApp campaigning.

  ### 45. Best Marketing Automation Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Venkata Harish Kumar V. | Manager, CRM Automation, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 02, 2024

**What do you like best about MoEngage?**

The UI is so easy to understand and simple. Ease of implementation and integration with other tools and their Customer support is very good.

**What do you dislike about MoEngage?**

Some features are only restricted to only some campaigns or flows.

**What problems is MoEngage solving and how is that benefiting you?**

Moengage is solving our daily marketing comms problem by automating most of the comms and creating journeys we save a lot of time.

  ### 46. Using Moengage was so helpful in reaching out to our Customers.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kavya c. | Business Analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 12, 2024

**What do you like best about MoEngage?**

To create multiple campaigns and crafting segment emails to our users, it's also so easy to create dashboards and get detailed reports of campaigns and users.

**What do you dislike about MoEngage?**

There is nothing to dislike about MoEngage, this tool is so user-friendly.

**What problems is MoEngage solving and how is that benefiting you?**

By using MoEngage, we were able to reach more target customers by creating segments and push notifications.

  ### 47. Amazing Platform with Advance Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shubham J. | Assistant Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 09, 2024

**What do you like best about MoEngage?**

MoEngage has the most advanced segmentation of campaign and Analytics reports and targets the customer

**What do you dislike about MoEngage?**

I haven't found anything yet to dislike this platform.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is solving the problem of designing a creative onto the platform itself. There are multiple sample templates. Additionally, we can create our template in the way we want.

  ### 48. MoEngage helped us getting more Qualified leads for our Sales team to work upon.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Prateek P. | Product Manager, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 05, 2024

**What do you like best about MoEngage?**

We were provided excellent customer support and the number of features offered are also suited to our business and is scalable. The tutorials are helpful for self-learning.

**What do you dislike about MoEngage?**

Could not find Any Dislikes about MoEngage

**What problems is MoEngage solving and how is that benefiting you?**

It helps us get more qualified leads for our sales team. It helped in increasing Sign-ups to Enquiries (Cart / Quotes) for our business

  ### 49. Moengage's contribution to digital marketing revolution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 03, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about MoEngage?**

MoEngage is great since it makes it easier for me to understand customers. It does an excellent job of gathering all the data I have and producing insightful analysis then i can utilise those insights to craft experiences that each user feels unique about. <br>It's quite convenient to be able to categorise customers according to their preferences and behaviour with that i can design ads campaigns that effectively target each demographic. <br>Overall MoEngage is a useful tool for any marketer looking to create a sense of specialness and loyalty in their clients.

**What do you dislike about MoEngage?**

Despite the fact that MoEngage is designed to provide campaign optimisation and AI-driven insights. I've discovered that the AI falls short of expectations. It should use more accuracy and customisation upgrades to really live up to its claims.

**What problems is MoEngage solving and how is that benefiting you?**

MoEngage is really stepping up to take on the issues of digital marketing. It functions similarly to a complete solution for organising campaigns, tracking performance, and engaging customers. It is simple to maintain consistent brand experience across all platforms when we have all these resources in one location. Also the data analysis is excellent and provides me with useful insights into what customer wants.

  ### 50. Personalized experiences, In-depth analysis, ease of use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 30, 2024

**What do you like best about MoEngage?**

Moenagage provides in-depth analytics on user's behaviour in the app which helps us improve our campaigns & our product overall. For eg: Using Behaviour & funnel analytics on Moengage, we were able to identify that our clients prefer to analyse a stock before placing their orders, which made us change our order placement journey from direct redirection to now routing the user via the company analysis(Quotes) page. 

Moengage also allows hyper-personalisation by use of various user attributes which enhances the customer's experience on the app.

Also the customer support is usually pretty quick at helping us with our issues/queries.

**What do you dislike about MoEngage?**

The AI tools being provided do not seem to be well trained yet, and sometimes throw random responses, this could be improved.

There are issues related to certain channels like In-app which is an important channel for us.

Flutter support must be improved upon.

**What problems is MoEngage solving and how is that benefiting you?**

Multi-channel marketing: Reach customers across various channels like email, push notifications, SMS, in-app messages, and social media all from a single platform.

Customer segmentation: Group customers based on demographics, behavior, and interests to tailor messaging for better relevance.

Customer journey mapping: Visualize the entire customer journey across different touchpoints to understand how customers interact with your brand.


## MoEngage Discussions
  - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes
  - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
  - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote
  - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote
  - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote

- [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-04+12%3A05%3A29+-0500&secure%5Bsession_id%5D=e9f8a8a6-53d9-40e0-b23d-4f9bae4a29e9&secure%5Btoken%5D=6e3f3944697264e4df3e182fafc9d55adf5a1ebbee7799918160b6272ca7b671&format=llm_user)

## MoEngage Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Administration**
- Template Creation
- Preset Template Availability
- Custom Unsubscribe
- Email Segmentation
- Detailed Server Logs
- Alerts/Notifications
- Drip Campaigns
- Customer Segmentation

**User Identification**
- Demographics
- User Segmentation
- Geolocation
- Predictive Analytics

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Segmentation**
- A/B Testing
- Customer Profiles

**Text Messaging**
- Bulk SMS
- Text Scheduler
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS
- Link Shortening
- SMS Messaging
- Scheduled Messaging
- Chat/Messaging
- 2-Way Messaging

**Platform Basics**
- Customizable Templates
- Exporting
- Multi-user Access and Collaboration
- Data Analytics 
- Predictive Analytics
- Behavioral Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Messaging Channels**
- SMS Messaging
- Email
- Voice Messaging
- Two way messaging

**Computing**
- WYSIWYG
- AI/Machine Learning
- Little to No Coding
- Generative AI

**Consolidation - Notification Infrastructure**
- Automation
- API Integration
- Template

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Nurturing
- Email Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Integrations**
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing
- Activity Dashboard
- Activity Tracking
- A/B Testing

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Activity Dashboard
- User Path Tracking
- User Activity History
- Multi-Channel Attribution
- In-App Events Tracking

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Activity Dashboard
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Templates**
- Library
- Customization
- Optimization

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Administration**
- Scheduling
- Triggered Notifications
- Segmentation
- Integrations

**Experimental Design**
- Multivariate testing capacities
- Split Testing
- Mobile Testing
- AI Assisted Testing
- AI Generated Variations
- Multivariate Testing

**Customization - Notification Infrastructure**
- User Preference
- Analytics
- Drag and Drop

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**Agentic AI - Customer Journey Mapping**
- Autonomous Task Execution

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Additional Functionality**
- Multi-Channel Marketing
- Map Creation
- Email Marketing
- Single Sign On
- Performance Metrics
- Customer Database
- API
- Activity Dashboard
- Data Linking
- Whiteboard
- Drag & Drop
- Data Visualization
- Collaboration Tools
- Brainstorming
- Conversion Tracking
- Workflow Management
- Activity Tracking
- Behavior Tracking
- Personalization
- Customizable Reports
- Customer Journey Mapping
- Customer Profiles
- AI Copilot
- Third-Party Integrations
- Real-Time Notifications
- Tagging
- Audience Targeting
- CRM
- Surveys & Feedback
- Data Import/Export
- Reporting & Statistics
- Communication Management
- Attribution Modeling
- Action Management
- Map Sharing
- Engagement Tracking
- Customizable Branding
- Generative AI
- Customer Touchpoints
- Customer Experience Management
- Diagramming
- Campaign Management
- A/B Testing
- Storyboarding
- Customer Segmentation

**Campaign Management**
- Program Management
- Calendaring
- Campaign Management
- Workflow Management
- Template Management

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions
- Engagement Tracking
- Uninstall Tracking
- Conversion Tracking
- Location Tracking
- ROI Tracking
- Retention Tracking
- Visitor Tracking
- Behavior Tracking
- Revenue Tracking

**Platform**
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability
- Workflow Management
- List Management
- Template Management
- Email Management
- Subscription Management
- Click Tracking

**Campaigns**
- Proximity Marketing
- Alerts/Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications
- Mobile Alerts

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Analytics**
- Reporting and Analytics
- Heatmaps
- Visual Analytics

**Additional Functionality**
- Alerts/Notifications
- Surveys & Feedback
- Mobile Access
- Customizable Templates
- Workflow Management
- Customizable Reports
- Visual Editor
- Conversion Rate Optimization
- Access Controls/Permissions
- Campaign Segmentation
- Widgets
- Activity Dashboard
- Funnel Analysis
- Drag & Drop
- API
- Content Management
- Behavior Tracking
- Landing Pages/Web Forms
- Engagement Tracking
- Geotargeting
- AI Copilot
- Monitoring
- Conversion Tracking
- Customizable Branding
- Real-Time Data
- Assessment Management
- Search/Filter
- Data Visualization
- Statistical Analysis

**Additional Functionality**
- Third-Party Integrations
- Customizable Branding
- Email Monitoring
- Generative AI
- Mobile Access
- WYSIWYG Editor
- Real-Time Data
- Unsubscribe Database
- AI Copilot
- Drag & Drop
- Geolocation
- Event Triggered Actions
- Simple Mail Transfer Protocol (SMTP)
- Contact Database
- Campaign Analytics
- SMS Messaging
- Customizable Forms
- Autoresponders
- Email Marketing
- Message Personalization
- Reporting/Analytics
- Dynamic Content
- Customizable Fields
- Campaign Scheduling
- Email Distribution

**Additional Functionality**
- Monitoring
- Push Notifications
- Access Controls/Permissions
- Campaign Management
- Data Modeling
- Funnel Analysis
- For Marketers
- Single Sign On
- Workflow Management
- Customer Experience Management
- Trend Analysis
- Mobile Access
- Third-Party Integrations
- Alerts/Escalation
- Data Import/Export
- Collaboration Tools
- Session Recording
- Data Visualization
- Root Cause Analysis
- Drag & Drop
- Performance Metrics
- Generative AI
- Cohort Analysis
- Issue Management
- Compliance Management
- Heatmaps
- Customizable Branding
- Search/Filter
- AI Copilot
- Event Triggered Actions
- API
- Reporting/Analytics
- A/B Testing

**Social**
- Social Campaigns
- Social Media Engagement
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Engagement**
- Coupons and Promotions
- Social Promotion

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics
- Customizable Reports

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**SMS Platform**
- Reporting
- Marketing Automation
- White Label
- Text-to-Landline
- Short Codes
- API Integration
- QR Codes

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - A/B Testing**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Audience Targeting
- Third-Party Integrations

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Additional Functionality**
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization
- Social Media Integration
- Third-Party Integrations

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning
- Multi-Language

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Automation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Content Generation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Campaign Scheduling
- Reputation Management
- Polls/Voting
- Compliance Management
- Customer Segmentation
- Landing Pages/Web Forms
- AI Copilot
- API
- Text-to-Win
- Mobile Coupons
- Natural Language Processing
- Customizable Templates
- Drip Campaigns
- Contact Management
- Activity Tracking
- Communication Management
- Reporting/Analytics
- Keyword Tracking
- Multi-Campaign
- Mass Texting
- Interaction Tracking
- Alerts/Notifications
- Consent Management
- Engagement Tracking
- Open Rate Tracking
- Generative AI
- Automated Responses
- Reporting & Statistics
- Templates
- Survey Builder
- Contact Database
- Real-Time Notifications
- Customizable Fields
- Reminders
- Mobile Alerts
- Automated Scheduling
- Campaign Management
- MMS
- Event Triggered Actions
- Mobile Keywords
- Audience Targeting
- Activity Dashboard
- Template Management
- Autoresponders
- Survey/Poll Management

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

## Top MoEngage Alternatives
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