Top Free Mobile Marketing Software

Check out our list of free Mobile Marketing Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Mobile Marketing Software to ensure you get the right product.

Results: 29
(173)4.4 out of 5
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AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn how to grow your business with attribution data you can trust please visit

Tom A.
Appsflyer, once its connected to your apps tracks everything as you would expect and it has very easy-to-integrate 3rd party vendors integration... Read review
This platform allows you to perform a mobile marketing analysis with tools that provide efficiency when tracking and optimizing mobile marketing... Read review
(155)4.5 out of 5
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CleverTap is an extremely powerful, comprehensive, user-friendly solution used by top mobile brands to build valuable, long-term relationships with their users. CleverTap provides two things: access to real-time behavioral analytics, so our customers can better understand who their users are; and a platform with which they can engage users on the right channels, at the right time, and with a message that resonates. With CleverTap, you can - Build an omnichannel customer experience that supports

Isabella M.
Clever tap helps you track your customer value towards your application. It is very cheaper in price. Easy to understand and use. It provides you... Read review
Jason F.
CleverTap is an amazing authoritative, incorporated, and wide-ranging tool that provides actual performance analytics and user involvement, that... Read review
(124)4.5 out of 5

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place o

Branch has proven to an indispensable tool for our team to really make every cent of our ad spend count. Our team uses Branch to monitor our... Read review
Yess P.
How easy it is to generate links and use them to redirect people directly to the app, and later on have the analytics in place to understand where... Read review
(974)4.8 out of 5
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Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

The 2 main reasons we use Birdeye are for location data clean up, and Google Reviews. With the number of projects we have, and the small team with... Read review
They made the initial set up so easy and was there every step of the way. Great company to help build your practice and easy way to connect to... Read review
(398)4.3 out of 5
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dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, d

Our experience has been satisfactory, however they should make improvements in the customization of the templates we use to send emails. This does... Read review
The Dotdigital system is clean, a new updated system free of any obsolete features, for us it is a very nice tool and I like to use the campaign... Read review
(108)4.4 out of 5
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MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom

Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple... Read review
Febriyana .
Love how easy Moengage do targeting and personalize our costumer. The dashboard also quite help marketers doing marketing automation seamlessly. We... Read review
(78)4.8 out of 5
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Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. To learn more about Attentive or to request a demo, visit

James W.
White Glove Support, Ease of use on the website Read review
It's incredibly robust and works synergistically with our ESP, Klaviyo. Easy integration and really great rates as well. Attentive also uses a... Read review
(118)4.7 out of 5
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OneSignal is the leading customer engagement messaging solution used by over 1 million companies worldwide, and delivers more than 8 billion push messages each day. OneSignal supports mobile and web push notifications, in-app messaging, and email marketing, allowing organizations to engage with users on a personal level. OneSignal offers features like A/B testing, real-time reporting, and segmentation which help companies gain invaluable insight into their marketing processes and enhance their

Chloe Danielle C.
It is very simple to access its functions, its implementation was very fast, we did not have any problem in that aspect. Reasonable and affordable... Read review
The only way we have to achieve success in sales is OneSignal, we are a small company and day by day we are growing much more with the positive... Read review
(71)4.1 out of 5
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Entry Level Price:Free Unlimited

The Kochava Unified Audience Platform answers the marketer’s questions of which marketing efforts led to conversion and how best to measure ad partner performance. The Kochava platform includes basic and configurable attribution, analytics, fraud mitigation, push notifications, privacy and consent management, and audience enrichment, segmentation, and discovery. The Unified Audience Platform is a marketer’s “single source of truth” in the app ecosystem. With it, customers know they have an o

Customer Support is great if you have a paid version! It is really helpful being able to see all of an apps' performance from different channels in... Read review
Tracks and ties users across devices and platforms. Provides holistic and revenue data in one single dashboard. Read review
(50)4.8 out of 5

Beaconstac is based in New York, NY, and offers a complete mobile marketing solution using QR codes. We service customers in over 40 countries, and were named by Forbes in 2018 as a "favorite among small business owners." Our all-in-one QR Code Platform & Generator helps you boost offline, mobile engagement enabling scalable marketing campaigns across industries, leveraging print media, product packaging, direct mailers, in-store displays, etc.

I liked the ease of implementation and low price. Read review
Easy to use, QR code don't change when updating the file, would highly recommend it. Read review
(376)4.5 out of 5
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Entry Level Price:$49 Per Month

Autopilot is marketing automation software made visual. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTE

Andy M.
-UI -UX -Large number of native integrations -Freedom to create own fields, flexibility with filters, triggers (including customized API calls)... Read review
alexandra w.
It has a user interface that is easy and simple to use, which greatly simplifies its use. The customer support service is great, the fact that I... Read review
(222)4.8 out of 5
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Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 300 pre-made content pieces and funnels tha

Christian Haugaard B.
Advanced features that you will not find anywhere else (to my knowledge, and I did do research before choosing). The really amazing support is... Read review
Patricia  A.
Easy to use, lovely customer serivce, a great way to create original content Read review
(96)4.2 out of 5
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The high-tech world we live in has opened up new possibilities for how sales and marketing teams can build meaningful relationships with their prospects and customers. The innovation of mobile channels has created an outlet that many companies aren’t currently utilizing. Having trouble qualifying leads, converting prospects, or engaging with your customers? This is where Sonar mends the gap. Sonar is a leading business-text communication platform. With dozens of integrations, seamlessly connect

I love how I can send messages right through my computer. Read review
(32)3.4 out of 5
Entry Level Price:$56,00 per month

MailUp is a simple and scalable solution to create, automate and customize Email, SMS and Messaging Apps Marketing campaigns. Trusted by 11,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. Advanced Marketing Automation features, bespoke consultancy, training resources, and solid expertise. MailUp offers companies and agencies everything they need to shape effective Email, SMS and Messaging Apps Marketing strategies.

Pricing model, based on time to send instead of size of list as for the competition Read review
It is an italian platform (or at least help desk speaks italian) Read review
(18)3.7 out of 5

Thousands of the world’s leading brands rely on Airship to spark closer connections with their customers through highly contextual and relevant interactions. Only Airship’s Customer Engagement Platform takes a mobile-first, data-led approach that enables brands to focus on individuals and their needs, not which marketing channels to use. Airship makes it much simpler and more effective to grow customer lifetime value in the omnichannel era. With trillions of interactions intelligently orchestr

Martin O.
Using a push notification platform such as Urban Airship can save a great deal of time instead of having to build one in-house. The ability to... Read review
Their API was actually nice and batch sending notifications. Read review
(16)4.8 out of 5

Voice and Text messaging software to connect with your supporters. Automatically gather people's names and emails via SMS opt-in. Get thousands of volunteers working from any location talk to your supporters using phone banking and peer to peer texting. Remind your supporters about election dates and to go out to vote using voice broadcasting. Sophisticated software for the biggest political parties, yet simple enough for a cause! The only solution that smoothly integrates with your CRM. Reach

Kimberlee L.
YOU GUYS ROCK!!! We have had some feedback on the text area on ways to track the responses and the team jumped right in and made some adjustments... Read review
I love the phone banking aspect of it it's perfect for getting new businesses to want our services..we have so many people needing jobs this helps... Read review
(39)4.9 out of 5

Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. At present there is more than 1800+ business globally. Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and c

Jessica R.
The comprehensive feature list that encompasses marketing, sales, and support. This matched with our requirements and expectations. Read review
Christine W.
The automated workflow creation, workflow builders, and dynamic segmentations are note worthy. I liked their campaign monitoring features, reports... Read review
(16)4.7 out of 5
Entry Level Price:Free

The most used Geofencing SDK thanks to our long time experience resulting in high accuracy & low battery-use. Developing advanced location based functionalities in an app is time-consuming. PlotProjects SDK is easy to install and implement in your app. We also provide you with accurate data and the right numbers to precisely measure footfall and store visits. It has been used and tested by many high-scale publisher apps, airlines, time management apps, airports etc. Examples:

Humberto V.
It's a full and easy to use platform for geolocalization campaigns that also help us to measure what our users are doing. We use it to track our... Read review
Full featured SDK; geofences, beacons, and localized (and context aware) push notifications. This along with ease of setup, dedicated support... Read review
(20)4.2 out of 5

Vizury Engage360 is a comprehensive omnichannel marketing platform that empowers marketers to craft truly personalized 1:1 customer journeys across all CRM channels — digital (web, mobile, push, email, and ads) and offline channels (stores, outlets, showrooms, etc.). What makes Vizury different? It is the capability to tie digital engagements with real-world interactions, whether it’s the web, mobile, and ads, or real-life retail outlets and showrooms. Vizury is one of the few platforms tha

Vizury allow businesses to create a multi channel experience via retention tools. We in GlassesUSA are using the browser notification tool with... Read review
Akshay K.
Push notifications can be designed for both ios and android based phones, can be rescheduled on multiple funnels. Read review
(8)4.6 out of 5

Batch provides the most specialized push notifications engagement platform on the market for mobile & web, combining high-volume throughput and advanced targeting options. Batch offers 3 main USPs for marketers: 1. A complete and user-friendly interface to create, automate and analyze push notifications campaigns. (Multi-level segmentation, AB testing, notifications inbox, in-app messages and theme editor, custom landing pages, marketing pressure management, retargeting, scheduled and trigg

Paul G.
We have been working with Batch for 4 years now. Their sending method for both mobile and web push; the automatic detection of users through... Read review
I appreciate the support team : thanks to the chat I can interact easily and quickly with them on technical and marketing issues Read review
(12)4.9 out of 5

Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and ope

Ease of use, breadth and depth of feature sets, cost, all amazing. Read review
(17)4.4 out of 5

GoSite creates simplified technology for small businesses that drive America's economy. Our software empowers them to have everything they need in one place to connect with their customers in the digital era. Our cloud-based suite of mobile and web tools transforms the way our customers run their business, on the go, and everywhere.

Great feature set for the cost. Company seems to be constantly adding to their suite. Read review
(2)5.0 out of 5
Entry Level Price:$37 per month

A revolutionary text message marketing automation and communications platform for the ‘smartphone world of today’ and ‘instep’ with integrated business applications and workflow processes.

Brad G.
Great tool to build a database or communicate with you prospects through Mobile channel it is less cluttered and more likely to have their... Read review
Liberty B.
The campaign builder is so easy to use and easy to explain to others. MOBIT provide you with templates and default images so you don't always have... Read review
(2)4.0 out of 5

Repro is a Customer Engagement Platform in Tokyo, Japan, on a mission to maximize communication between companies and their customers. Repro enables companies to create lasting customer relationships by sending the right content to the right person at the right time. This personalized communication is achieved through the platform's easy-to-use features, which include automated data tracking, AI analytics & segmentation, and cross-channel messaging.

Praxant P.
Repro app manages to create a dynamic work environment for large-base business. It has inbuilt task monitoring tools, which aids for consistent... Read review
Larnell M.
I like the fact that this software allows you to reproduce almost anything, its brilliant to the maximum, I would recommend its usage. Read review
0 ratings

Appgain is a Full-stack Web & Mobile Marketing Platform, Helping Mobile and web apps to get more users and improve engagement in one single platform. 200 Billion Dollars Spent by 2020, just to get you to download apps, And 75% of them, never open the app! is focused on re-engaging with the lost 75% of app users. Our platform will empower you to: - Connect with your users over the omnichannel by sending them SMS, email, push notifications, etc. - 10x your engagement rate b

(1)2.5 out of 5
Entry Level Price:$249 per month

Boingnet is a Direct Marketing Automation platform for direct mail marketers, agencies and printers. Boingnet marketers develop powerful multi-channel with Personalized URLs (pURLs) that track response, personalize web and email channels and integrate with marketing automation and CRM platforms. Our new Audiences feature lets you use any web, landing or e-commerce platform, while getting the personalization and tracking of traditional pURL systems. Sign up for a no-risk, 60 Day Free Trial today.

It is useful for sending to emails who have not opted in. It allows one to send emails to any and all emails that have not opted in which is more... Read review
0 ratings
Entry Level Price:$999 0 NA Month

Herow is a contextual engagement platform for mobile applications. Built around everyday behaviors and powered by location intelligence, its one-stop solution allows apps to maximize mobile engagement with their users. With its simple, straightforward SaaS platform, mobile marketers and developers can better understand how, when and where their app is being used, create user segments based on real-world moments and behaviors, and significantly improve mobile engagement through contextual notif

(1)0.0 out of 5
Entry Level Price:€19 per month

Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Notificare is ISO/IEC 27001:2013 certified. Proudly serving clients like Rituals, Hunkemöller, ICI Paris XL, Jumbo supermarkets and

Easy implementation of the SDK. The dashboard itself is also easy to use to setup campaigns. I love the fast support and extensive documentation. I... Read review
0 ratings
Entry Level Price:$15 /month

Scanova is an online QR Code Generator that helps businesses create, design, manage, and track QR Codes for promotional and operational use cases. QR Code is the best way to engage your target audience using print media campaigns. Using Scanova marketers can run end-to-end QR Code campaigns for their print media promotions including QR Code generation and designing, development of mobile-optimized landing pages, and tracking campaign ROI.

Top 10 Free Mobile Marketing Software in 2021

  • AppsFlyer
  • CleverTap
  • Branch
  • Birdeye
  • dotdigital Engagement Cloud

Learn More About Mobile Marketing Software

What is Mobile Marketing Software?

Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of SMS marketing. Mobile marketing increased with the emergence of smartphones and in-app messaging.

Mobile marketing leverages location based marketing data to deliver timely and relevant messaging to consumers. This software often utilizes geo-fencing software as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones.

Key Benefits of Mobile Marketing Software

  • Delivers highly personalized messages at scale
  • Segments target audiences based on real-time data based on individual’s actions
  • Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more

Why Use Mobile Marketing Software?

Reach — It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store.

Personalization — Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device.

Timely — With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store.

Who Uses Mobile Marketing Software?

Marketers — Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites.

Digital marketing agencies — If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies.

Kinds of Mobile Marketing Software

Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use.

SMS marketing software — SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers.

Push notification softwarePush notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser.

In-app messaging software — This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place.

Mobile Marketing Software Features

Audience segmentation — This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events.

Proximity marketing — Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location.

A/B testing — A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics.

Campaign analytics — This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports.

Two-way text messaging — This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty.This feature encourages consumer engagement because it prompts consumers to reply back to the original message.

Potential Issues with Mobile Marketing Software

Attribution — It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. Mobile attribution software can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation.