# Best Mobile Marketing Software with Bulk SMS Capabilities

## How Many Mobile Marketing Software Products Does G2 Track?

**Total Products under this Category:** 202

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** D·engage (+0.61%) - Among all products in this category, D·engage recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 35,100+ Authentic Reviews
- 202+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Marketing Software
 ![G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-marketing/grids.png?focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=18196&focus%5B%5D=18815&focus%5B%5D=4907&focus%5B%5D=16131&focus%5B%5D=56231)

Highlighted products: Insider One, Braze, Attentive, AppsFlyer, Textedly, The Trade Desk, CleverTap, and MoEngage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=appsflyer&focus%5B%5D=textedly&focus%5B%5D=the-trade-desk&focus%5B%5D=clevertap&focus%5B%5D=moengage)

**Sponsored**

### Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=71&secure%5Bchosen_at%5D=2026-08-15T10%3A36%3A06Z&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=71&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-marketing%2Ff%2Fbulk-sms&secure%5Btoken%5D=bbd880a7c3824ab33b24d8d0ba3ed2f895c74d4a21ed493dfaeeef05f2067714&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMQH8RV91%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Attentive](https://www.g2.com/products/attentive/reviews)

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,473

#### How Do G2 Users Rate Attentive?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Optimization:** 8.7/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Attentive?

- **Seller:** [Attentive](https://www.g2.com/sellers/attentive)
- **Company Website:** attentive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **Twitter:** @attentivehq  
9,682 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,508 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About Attentive?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication.
- Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents.
- Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management.
- Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support.
- Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team.

##### Cons

- Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management.
- Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval.
- Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation.
- Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities.
- Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms.

#### What Are Recent G2 Reviews of Attentive?

**["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)**

**Rating:** 5.0/5.0 stars

_— Jess J._

[Read full review](https://www.g2.com/survey_responses/attentive-review-13130314)

**["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)**

**Rating:** 5.0/5.0 stars

_— Daniel M._

[Read full review](https://www.g2.com/survey_responses/attentive-review-11817313)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 510

#### How Do G2 Users Rate MoEngage?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Optimization:** 8.8/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

##### Cons

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [Iterable](https://www.g2.com/products/iterable/reviews)

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 814

#### How Do G2 Users Rate Iterable?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Optimization:** 8.2/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 7.8/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 7.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Iterable?

- **Seller:** [Iterable](https://www.g2.com/sellers/iterable)
- **Company Website:** www.iterable.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @Iterable  
2,603 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website)  
873 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 54% Medium, 26% Small

#### What Do G2 Reviewers Say About Iterable?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team.
- Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless.
- Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience.
- Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness.
- Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly.

##### Cons

- Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options.
- Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation.
- Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management.
- Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users.
- Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting.

#### What Are Recent G2 Reviews of Iterable?

**["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)**

**Rating:** 4.5/5.0 stars

_— Jake B._

[Read full review](https://www.g2.com/survey_responses/iterable-review-12383489)

**["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)**

**Rating:** 5.0/5.0 stars

_— Daniel A._

[Read full review](https://www.g2.com/survey_responses/iterable-review-12943549)

#### What Are G2 Users Discussing About Iterable?

- [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm)
- [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment
- [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment
- [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments

### [Vibes](https://www.g2.com/products/vibes/reviews)

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

**Average Rating:** 4.7/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate Vibes?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Optimization:** 8.6/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.3/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Vibes?

- **Seller:** [Vibes](https://www.g2.com/sellers/vibes)
- **Company Website:** www.vibes.com
- **Year Founded:** 1998
- **HQ Location:** Chicago, IL
- **Twitter:** @Vibes  
6,372 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f85e4a99e028548722a636e130fd418392157d323641382484546f1dcdc27ccc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25830%2F&secure%5Burl_type%5D=linkedin_company_website)  
395 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 52% Large, 30% Medium

#### What Do G2 Reviewers Say About Vibes?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Vibes for its **helpful support and industry knowledge** , ensuring smooth integration and reliable assistance.
- Users value the **responsive customer support** from Vibes, praising their helpfulness and industry knowledge throughout the integration process.
- Users commend the **ease of use** of Vibes, highlighting its intuitive interface and seamless integration into workflows.
- Users commend the **implementation ease** of Vibes, noting smooth integration and exceptional support throughout the process.
- Users find Vibes to be **intuitive and user-friendly** , facilitating seamless experimentation and effective customer connections.

##### Cons

- Users face **delays** due to the need for real-time updates and customization challenges with Vibes' integration.
- Users face **email limitations** with Vibes, lacking native integration and streamlined communication options for better workflows.
- Users find the **cost** of Vibes challenging, limiting their ability to fully utilize the program's features.
- Users face **integration issues** with Vibes, as it lacks native email functionality, limiting streamlined communication.
- Users find the **lack of integrations** with email platforms limits Vibes' effectiveness for multi-channel communication.

#### What Are Recent G2 Reviews of Vibes?

**["Quick, Patient Support Team Makes Vibes a Joy to Use"](https://www.g2.com/survey_responses/vibes-review-12872172)**

**Rating:** 5.0/5.0 stars

_— Carissa H._

[Read full review](https://www.g2.com/survey_responses/vibes-review-12872172)

**["Vibes is a valued partner enabling communication with our guests"](https://www.g2.com/survey_responses/vibes-review-11592327)**

**Rating:** 5.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/survey_responses/vibes-review-11592327)

#### What Are G2 Users Discussing About Vibes?

- [What is Vibes used for?](https://www.g2.com/discussions/what-is-vibes-used-for) - 1 comment

### [WebEngage](https://www.g2.com/products/webengage/reviews)

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### How Do G2 Users Rate WebEngage?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Optimization:** 8.8/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.7/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind WebEngage?

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage  
5,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
- Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
- Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
- Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.

##### Cons

- Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
- Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
- Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
- Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
- Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.

#### What Are Recent G2 Reviews of WebEngage?

**["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12701689)

**["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 621

#### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Optimization:** 8.4/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.1/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 22% Small

#### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management.
- Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch.
- Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies.
- Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness.
- Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively.

##### Cons

- Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality.
- The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users.
- Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform.
- Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process.
- Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**["Intuitive UI with Robust Email Automation"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13247834)**

**Rating:** 4.0/5.0 stars

_— Anoushka V._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13247834)

**["Effortless Campaign Management, But Needs More Integrations"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)**

**Rating:** 5.0/5.0 stars

_— Ayush b._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)

#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

### [SendPulse](https://www.g2.com/products/sendpulse/reviews)

SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, and WhatsApp chatbot builder; - web push notification service; - website builder; - live chat builder; - CRM system; - online course builder and LMS. No matter which SendPulse service you choose to work with, it will feature our platform's core components: intuitive, no-code interface; user-friendly drag-and-drop builder with extensive customization options; seamless integration of individual services within the platform; and advanced marketing and sales automation capabilities. You can seamlessly combine all services into a unified system to create automated sales pipelines. SendPulse’s online course builder integrates various marketing and sales automation tools, allowing you to effortlessly engage new students, nurture relationships with your existing audience, and effectively monetize your expertise. SendPulse is always available on your smartphone, enabling you to launch marketing campaigns, interact with your chatbot subscribers, and manage your audience from anywhere. Online courses created with SendPulse's course builder are also accessible on mobile devices. Education by SendPulse is a user-friendly app that allows students to create and edit their profiles, enroll in courses, track their learning progress, and communicate with instructors. You only need a smartphone or tablet to register, create a student account, and successfully start and complete your training. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you can efficiently: - Build and segment your audience. - Manage all your sales and marketing activities from a single platform. - Track and analyze the effectiveness of your deals. - Make data-driven decisions based on actionable insights. - Boost your sales through personalized messaging tailored to subscribers across every stage of your sales funnel. SendPulse offers unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while paid subscriptions start at just $9.85 per month.

**Average Rating:** 4.6/5.0

**Total Reviews:** 686

#### How Do G2 Users Rate SendPulse?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Optimization:** 9.0/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.9/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 9.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SendPulse?

- **Seller:** [SendPulse](https://www.g2.com/sellers/sendpulse)
- **Year Founded:** 2015
- **HQ Location:** New York
- **Twitter:** @SendPulseCom  
2,084 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c48e4c43fe79b718d450ef6fef5e46a158f2d9136cdaebce7bce9bdbf6f23f4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9359878%2F&secure%5Burl_type%5D=linkedin_company_website)  
192 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 90% Small, 9% Medium

#### What Do G2 Reviewers Say About SendPulse?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SendPulse to be **very easy to use** , enjoying a seamless sign-up process and intuitive interface.
- Users love the **automation capabilities** of SendPulse, streamlining email and message management effortlessly.
- Users love the **versatile functionality** of SendPulse, combining email, SMS, and chatbots in a user-friendly platform.
- Users appreciate the **user-friendly interface** of SendPulse, making campaign setup and management effortless and intuitive.
- Users highlight the **fantastic customer support** of SendPulse, appreciating the ability to speak to real people.

##### Cons

- Users note the **missing features** in SendPulse, particularly in the analytics and mobile app, hindering overall usability.
- Users find the **limited features** of SendPulse lacking, particularly in analytics and mobile app functionality.
- Users find the **learning curve steep** due to confusing FAQs and an overloaded interface for advanced features.
- Users express concerns over **limited options** in SendPulse, particularly in integrations and feature availability.
- Users find the **WhatsApp API setup and automation flow confusing** , which can frustratingly hinder their experience and efficiency.

#### What Are Recent G2 Reviews of SendPulse?

**["Chat Bot is a great source of information for our users and saves us great amount of work."](https://www.g2.com/survey_responses/sendpulse-review-8697479)**

**Rating:** 5.0/5.0 stars

_— Fernando C._

[Read full review](https://www.g2.com/survey_responses/sendpulse-review-8697479)

**["Sendpulse Does Everything I Need: Intuitive Chatbot Builder That Just Works"](https://www.g2.com/survey_responses/sendpulse-review-13054623)**

**Rating:** 4.5/5.0 stars

_— Vercueil v._

[Read full review](https://www.g2.com/survey_responses/sendpulse-review-13054623)

#### What Are G2 Users Discussing About SendPulse?

- [What is SendPulse used for?](https://www.g2.com/discussions/what-is-sendpulse-used-for) - 1 comment

### [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

**Average Rating:** 4.1/5.0

**Total Reviews:** 332

#### How Do G2 Users Rate Adobe Campaign?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10)
- **Optimization:** 8.5/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.7/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Adobe Campaign?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Small, 34% Medium

#### What Do G2 Reviewers Say About Adobe Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools.
- Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns.
- Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms.
- Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows.
- Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance.

##### Cons

- Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers.
- Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance.
- Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly.
- Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers.
- Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively.

#### What Are Recent G2 Reviews of Adobe Campaign?

**["Effortless Integration but Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)**

**Rating:** 4.0/5.0 stars

_— Victor F._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)

**["Seamless Experience Cloud Integration with Powerful Workflow Automation"](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)**

**Rating:** 5.0/5.0 stars

_— Jayasri J R._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)

#### What Are G2 Users Discussing About Adobe Campaign?

- [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for)
- [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign)
- [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment
- [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment
- [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for)

### [Cordial](https://www.g2.com/products/cordial/reviews)

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Cordial?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Optimization:** 9.0/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.9/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Cordial?

- **Seller:** [Cordial](https://www.g2.com/sellers/cordial)
- **Year Founded:** 2014
- **HQ Location:** San Diego, CA
- **Twitter:** @cordialinc  
825 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da3fd89237b4642672cebdc4fa6a4abdb5bb00e2756f306f51b547816eacb00b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4870268%2F&secure%5Burl_type%5D=linkedin_company_website)  
252 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 43% Small, 36% Medium

#### What Do G2 Reviewers Say About Cordial?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Cordial, enabling smooth onboarding and effective training for new employees.
- Users value the **customizable automation** capabilities of Cordial, enhancing their marketing strategies through personalized data insights.
- Users praise the **outstanding customer support** from Cordial, highlighting their responsiveness and genuine investment in success.
- Users love the **easy setup** of Cordial, highlighting its intuitive interface and seamless onboarding process.
- Users value the **personalized engagement** features of Cordial, enhancing customer relationships through real-time, tailored communication.

##### Cons

- Users find the **learning curve challenging** , requiring significant time to master Cordial's advanced features and interface.
- Users find the **steep learning curve** challenging, especially for advanced features and understanding the system initially.
- Users find the **complex reporting** challenging due to the steep learning curve and unclear documentation.
- Users find the **difficult learning curve** of Cordial challenging initially, requiring time to fully grasp its features.
- Users feel the price is **expensive** and question the value compared to the services offered and new features.

#### What Are Recent G2 Reviews of Cordial?

**["Cordial: Powerful, Yet Challenging for Advanced Features"](https://www.g2.com/survey_responses/cordial-review-12347278)**

**Rating:** 4.0/5.0 stars

_— Prateek S._

[Read full review](https://www.g2.com/survey_responses/cordial-review-12347278)

**["Centralized Messaging and Real-Time Data for Enhanced Engagement"](https://www.g2.com/survey_responses/cordial-review-12121016)**

**Rating:** 4.0/5.0 stars

_— Naman J._

[Read full review](https://www.g2.com/survey_responses/cordial-review-12121016)

#### What Are G2 Users Discussing About Cordial?

- [How much does a cordial cost?](https://www.g2.com/discussions/how-much-does-a-cordial-cost)
- [What is cordial business?](https://www.g2.com/discussions/what-is-cordial-business)
- [What is Cordial esp?](https://www.g2.com/discussions/what-is-cordial-esp)

### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

**Average Rating:** 4.2/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Sailthru by Marigold?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Optimization:** 8.3/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 7.9/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sailthru by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Publishing, Retail
- **Company Size:** 61% Medium, 21% Small

#### What Do G2 Reviewers Say About Sailthru by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
- Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement.
- Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences.
- Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels.
- Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences.

##### Cons

- Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru.
- Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome.
- Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support.
- Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge.
- Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru.

#### What Are Recent G2 Reviews of Sailthru by Marigold?

**["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)**

**Rating:** 4.0/5.0 stars

_— Stuessy B._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)

**["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)

#### What Are G2 Users Discussing About Sailthru by Marigold?

- [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for)
- [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru)
- [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management)
- [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit)
- [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru)

### [Trumpia](https://www.g2.com/products/trumpia/reviews)

Trumpia has all of the features you would expect from a mass texting provider, but does much more than coupons or mass blasts because our automation leads to long-lasting relationships with customers. That’s why Forbes named us the top SMS marketing provider, and G2 named us the easiest to set up and implement. Our automation offers the ability to personalize customer journeys in order to boost revenue, satisfaction, retention, and day-to-day operations. Trumpia Workbench, our next-gen workflow builder, has a free-form omnidirectional user interface that allows you to build completely flexible workflows and place tiles anywhere. As a result, Trumpia can handle more varieties of sophisticated customer journeys and automate your communications. In addition, we have 50+ prebuilt workflow templates, advanced targeting, integrated email & SMS, review management, and a powerful consolidated inbox. We also offer 365-day online support and upgraded plans that come with live phone support and a dedicated account manager.

**Average Rating:** 4.4/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Trumpia?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Optimization:** 7.2/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 7.5/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Trumpia?

- **Seller:** [Trumpia](https://www.g2.com/sellers/trumpia)
- **Year Founded:** 2006
- **HQ Location:** Anaheim, CA
- **Twitter:** @Trumpia  
4,456 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65f61de9f9f20f9496ea61895b751a7c3ec5562c9b363be063dd222215a15b2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1069034%2F&secure%5Burl_type%5D=linkedin_company_website)  
105 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 49% Small, 36% Medium

#### What Do G2 Reviewers Say About Trumpia?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive customer support** from Trumpia, which helps them stay on track with their marketing efforts.
- Users find Trumpia's service to be **very easy to use** , making communication with large groups efficient and effective.
- Users find Trumpia **incredibly helpful** for creating engaging messaging and managing outreach effectively.
- Users appreciate the **easy-to-use notification system** that facilitates personalized messaging and effective communication with teams.
- Users appreciate the **ease of creating personalized and automated messaging** , enhancing communication and engagement with target audiences.

##### Cons

- Users find the **difficult setup** of Trumpia challenging initially, but support helps ease the process afterward.
- Users report experiencing **downtime issues** during service renewal, causing interruptions to their overall experience with Trumpia.
- Users find the **learning curve steep** initially, but support helps ease the process after the first campaign.
- Users find the **UX not intuitive** , wishing for a more user-friendly and updated design experience.
- Users experience **onboarding issues** that can complicate initial setup and service renewal processes with Trumpia.

#### What Are Recent G2 Reviews of Trumpia?

**["Easy to Use and Reliable, Minor Setup and Renewal Hiccups"](https://www.g2.com/survey_responses/trumpia-review-11891147)**

**Rating:** 4.5/5.0 stars

_— Claudius W. S._

[Read full review](https://www.g2.com/survey_responses/trumpia-review-11891147)

**["Outstanding Support Keeps Me Engaged"](https://www.g2.com/survey_responses/trumpia-review-11831591)**

**Rating:** 5.0/5.0 stars

_— Jennifer W._

[Read full review](https://www.g2.com/survey_responses/trumpia-review-11831591)

#### What Are G2 Users Discussing About Trumpia?

- [How do you use Red Oxygen?](https://www.g2.com/discussions/how-do-you-use-red-oxygen)
- [What does trumpia cost?](https://www.g2.com/discussions/what-does-trumpia-cost)
- [What is trumpia alerts for?](https://www.g2.com/discussions/what-is-trumpia-alerts-for)
- [What is trumpia?](https://www.g2.com/discussions/what-is-trumpia)

### [Airship](https://www.g2.com/products/airship/reviews)

Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship.

**Average Rating:** 4.0/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Airship?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)
- **Optimization:** 7.4/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 9.2/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 7.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Airship?

- **Seller:** [Airship](https://www.g2.com/sellers/airship)
- **Company Website:** www.airship.com
- **Year Founded:** 2009
- **HQ Location:** Portland, OR
- **Twitter:** @airship  
10,818 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=296cf7fb57b1fa291308e2e396bd78c4e2af1a5b647e6f5bb28fad0ce6001f54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F340460&secure%5Burl_type%5D=linkedin_company_website)  
316 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Telecommunications, Computer Software
- **Company Size:** 43% Medium, 37% Large

#### What Do G2 Reviewers Say About Airship?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **outstanding customer support** at Airship, highlighting proactive engagement and genuine care for client success.
- Users value the **proactive support** from Airship's team, enhancing collaboration and overall product effectiveness.
- Users value the **strong partnership** with Airship, appreciating their responsiveness and commitment to product improvement and collaboration.
- Users value the **proactive customer engagement** from Airship, appreciating their responsiveness and collaboration on product improvements.
- Users love the **ease of use** of Airship, allowing them to focus on meaningful customer engagement effortlessly.

##### Cons

- Users frequently experience **delay issues** with Airship, causing inefficiency and frustration when completing tasks.
- Users find **slow loading** times and inefficiencies with Airship, making even simple tasks frustrating and time-consuming.
- Users experience **slow performance** with Airship, making simple tasks inefficient and frustrating due to long delays.
- Users report that Airship's **inefficient campaign management** leads to time-wasting, poor UX/UI, and frequent errors.
- Users report **complex features** in Airship lead to inefficiencies, poor UX, and a frustrating user experience.

#### What Are Recent G2 Reviews of Airship?

**["Airship is an invaluable partner"](https://www.g2.com/survey_responses/airship-review-10794750)**

**Rating:** 5.0/5.0 stars

_— Mike Z._

[Read full review](https://www.g2.com/survey_responses/airship-review-10794750)

**["Great variety of messaging options"](https://www.g2.com/survey_responses/airship-review-12350882)**

**Rating:** 4.0/5.0 stars

_— Alba C._

[Read full review](https://www.g2.com/survey_responses/airship-review-12350882)

### [Sonar](https://www.g2.com/products/sonar/reviews)

Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar.

**Average Rating:** 4.2/5.0

**Total Reviews:** 111

#### How Do G2 Users Rate Sonar?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Optimization:** 9.0/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.1/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sonar?

- **Seller:** [Sonar](https://www.g2.com/sellers/sonar)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @Sonar  
9,100 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ad4331540721cc7cea18ce78669acb28bc948a2e584365991990778c8556059&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9440274&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales Executive, Business Consultant
- **Top Industries:** Real Estate, Transportation/Trucking/Railroad
- **Company Size:** 64% Large, 25% Medium

#### What Are Recent G2 Reviews of Sonar?

**["Good platform but limited use options"](https://www.g2.com/survey_responses/sonar-review-7034233)**

**Rating:** 4.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/sonar-review-7034233)

**["Use Sonar Daily For Work"](https://www.g2.com/survey_responses/sonar-review-7033868)**

**Rating:** 4.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/sonar-review-7033868)

Spotlight Categories

[Time Tracking Software](https://www.g2.com/categories/time-tracking-software)

[Data Observability Software](https://www.g2.com/categories/data-observability)

[Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

[Audit Management Software Solutions](https://www.g2.com/categories/audit-management)

[Board Management Software](https://www.g2.com/categories/board-management)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Mobile Marketing Themes](/categories/mobile-marketing/themes)

Benefits of Mobile Marketing Software with Bulk SMS capabilities include: Provides templates for mass mobile messaging campaigns

Below are the top-rated Mobile Marketing Software with Bulk SMS capabilities, as verified by G2’s Research team. Real users have identified Bulk SMS as an important function of Mobile Marketing Software. Compare different products that offer this feature so you can decide which is best for your business needs.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image")](https://www.g2.com/products/insider-one/reviews)[Insider One](https://www.g2.com/products/insider-one/reviews)[4.8/5(1,415)](https://www.g2.com/products/insider-one/reviews) | AI-driven cross-channel personalization across web, mobile, and messaging | "Insider One unifies data and channels with a truly fluid Journey Orchestration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")](https://www.g2.com/products/braze/reviews)[Braze](https://www.g2.com/products/braze/reviews)[4.5/5(1,689)](https://www.g2.com/products/braze/reviews) | Cross-channel customer engagement with real-time personalization | "Smooth sailing" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")](https://www.g2.com/products/attentive/reviews)[Attentive](https://www.g2.com/products/attentive/reviews)[4.5/5(1,483)](https://www.g2.com/products/attentive/reviews) | AI marketing platform for SMS-first ecommerce engagement | "Exceptional Lead Generation and Intuitive Design" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image")](https://www.g2.com/products/appsflyer/reviews)[AppsFlyer](https://www.g2.com/products/appsflyer/reviews)[4.5/5(780)](https://www.g2.com/products/appsflyer/reviews) | Mobile attribution and measurement across paid acquisition | "All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_78157590672afd10e3d32913f02518ca/textedly.png "Product Avatar Image")](https://www.g2.com/products/textedly/reviews)[Textedly](https://www.g2.com/products/textedly/reviews)[4.6/5(1,404)](https://www.g2.com/products/textedly/reviews) | Cloud-based SMS and MMS marketing for non-technical teams | "Textedly helps conquer conference communication challenges!" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image")](https://www.g2.com/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/products/the-trade-desk/reviews) | Self-service DSP for omnichannel programmatic advertising | "More Control and Real-Time Campaign Adjustments with The Trade Desk" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")](https://www.g2.com/products/clevertap/reviews)[CleverTap](https://www.g2.com/products/clevertap/reviews)[4.6/5(670)](https://www.g2.com/products/clevertap/reviews) | All-in-one mobile engagement with retention and lifecycle automation | "A unified platform for engagement and retention" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8e7be6a5c46339aed06777e766c5d4d/moengage.png "Product Avatar Image")](https://www.g2.com/products/moengage/reviews)[MoEngage](https://www.g2.com/products/moengage/reviews)[4.5/5(525)](https://www.g2.com/products/moengage/reviews) | Insights-led customer engagement for mid-market mobile brands | "MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image")](https://www.g2.com/products/iterable/reviews)[Iterable](https://www.g2.com/products/iterable/reviews)[4.4/5(825)](https://www.g2.com/products/iterable/reviews) | AI customer engagement for enterprise lifecycle marketing | "Iterable: The Intuitive Platform That Makes Data Actionable" |

* * *

Show More