Best Mobile Marketing Software with Bulk SMS Capabilities

How Many Mobile Marketing Software Products Does G2 Track?

Total Products under this Category: 204

Category Stats (Sep 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sender.net (+0.75%) - Among all products in this category, Sender.net recorded the largest rating increase compared to last month

Last updated: September 29, 2026

How Does G2 Rank Mobile Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 35,800+ Authentic Reviews
  • 204+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Marketing Software

G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Attentive, AppsFlyer, Textedly, The Trade Desk, CleverTap, and Iterable.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=appsflyer&focus%5B%5D=textedly&focus%5B%5D=the-trade-desk&focus%5B%5D=clevertap&focus%5B%5D=iterable)

Attentive

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

Average Rating: 4.5/5.0

Total Reviews: 1,482

How Do G2 Users Rate Attentive?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Optimization: 8.7/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Attentive?

  • Seller: Attentive
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York, United States
  • Twitter: @attentivehq
    9,682 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,559 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Director
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 56% Small, 33% Medium

What Do G2 Reviewers Say About Attentive?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly design of Attentive, enabling quick navigation and efficient campaign setups for teams.
  • Users praise Attentive's outstanding customer support, highlighting helpful agents and a smooth onboarding experience.
  • Users find Attentive very helpful for managing personalized communications effortlessly, enhancing customer engagement and business connections.
  • Users appreciate the user-friendly platform of Attentive, finding it easy to navigate and compatible with other systems.
  • Users appreciate the easy setup of Attentive, highlighting its user-friendliness and effective onboarding support.
Cons
  • Users find the pricing of Attentive to be expensive, particularly challenging for smaller brands managing growing lists.
  • Users find the lack of essential features frustrating, especially compared to other platforms, impacting their overall experience.
  • Users find reporting issues with Attentive, as the process is complicated and lacks flexibility, affecting usability.
  • Users note the limited features of Attentive, wishing for better segmentation and integration options.
  • Users report integration issues with Attentive, finding the setup process and tracking complex across platforms.

What Are Recent G2 Reviews of Attentive?

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Average Rating: 4.4/5.0

Total Reviews: 825

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Optimization: 8.2/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @Iterable
    2,603 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Iterable, highlighting a seamless onboarding experience and helpful team support.
  • Users appreciate the intuitive setup and user-friendly design, making campaign management effortless and enjoyable.
  • Users appreciate the exceptional customer support from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
  • Users find Iterable’s exceptional support invaluable, ensuring a seamless onboarding experience and maximizing efficiency across campaigns.
  • Users appreciate the effective automation in Iterable, enhancing campaign creation and customer engagement with ease.
Cons
  • Users express frustration over missing features in Iterable, including limited filtering options and export issues with HTML templates.
  • Users find the learning curve steep for Iterable, particularly for advanced segmentation and journey analysis.
  • Users find Iterable has limited features that hinder efficiency, requiring workarounds for scheduling and event generation.
  • Users find Iterable's interface not intuitive, leading to a steep learning curve and frustrating user experience.
  • Users find the limited customization in Iterable frustrating, particularly with dynamic fields and Handlebars.js restrictions.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 508

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.8/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.
  • Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.
  • Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.
  • Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.
  • Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues.
Cons
  • Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.
  • Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.
  • Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.
  • Users find that customer service response times and platform lag need significant improvement for a better experience.
  • Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

Vibes

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

Average Rating: 4.7/5.0

Total Reviews: 55

How Do G2 Users Rate Vibes?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Optimization: 8.6/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.3/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Vibes?

  • Seller: Vibes
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Chicago, IL
  • Twitter: @Vibes
    6,372 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    395 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 53% Large, 29% Medium

What Do G2 Reviewers Say About Vibes?

AI-generated summary from verified user reviews

Pros
  • Users find the support and adaptability of Vibes exceptional, enhancing collaboration and integration with their teams.
  • Users commend Vibes for their exceptional customer support, noting responsiveness and helpfulness in meeting unique needs.
  • Users highlight the ease of use of Vibes, appreciating its smooth implementation and user-friendly digital wallet technology.
  • Users value the implementation ease of Vibes, appreciating the smooth integration and helpful support from the team.
  • Users commend Vibes for its intuitive interface, enhancing user experience and facilitating easy navigation and support.
Cons
  • Users face delays due to Vibes’ outdated webhooks and infrequent updates, complicating integration and project timelines.
  • Users find the lack of email platform integration in Vibes limits communication and complicates workflows.
  • Users find Vibes to be expensive, limiting their ability to fully utilize its offerings due to budget constraints.
  • Users face integration issues with email platforms, limiting Vibes' functionality and requiring workarounds for better communication.
  • Users note a lack of integrations for email, limiting streamlined communication and requiring alternative solutions.

What Are Recent G2 Reviews of Vibes?

What Are G2 Users Discussing About Vibes?

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 758

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users appreciate the user-friendly features of WebEngage, making it accessible and efficient for all levels of users.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users face a steep learning curve with WebEngage's complex interface and setup, hindering quick acclimatization.

What Are Recent G2 Reviews of WebEngage?

SendPulse

SendPulse is an AI-driven email and chatbot marketing platform that helps scaling businesses acquire, grow, and retain customers through email and chatbot conversations — all powered by a built-in CRM that streamlines sales and marketing efforts from start to finish. Trusted globally for more than 11 years, the company now serves over 200,000 customers, with substantial operations spanning Latin America (with an office in Brazil) and Europe as part of its international footprint. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, WhatsApp (SendPulse is an official WhatsApp Business API provider), TikTok, and Viber chatbot builder; - web push notification service; - website builder; - live chat builder; - CRM system; - online course builder and LMS; - pop-up forms with an NPS survey widget; - - a library of 50+ ready-made integrations (Zapier, Shopify, WooCommerce, Salesforce, HubSpot, and more) No matter which SendPulse service you choose to work with, it will feature our platform's core components: intuitive, no-code interface; user-friendly drag-and-drop builder with extensive customization options; seamless integration of individual services within the platform; user access levels and teamwork tools so your whole team can collaborate; and advanced marketing and sales automation capabilities. You can seamlessly combine all services into a unified system to create automated sales pipelines. SendPulse’s online course builder integrates various marketing and sales automation tools, allowing you to effortlessly engage new students, nurture relationships with your existing audience, and effectively monetize your expertise. SendPulse is always available on your smartphone, enabling you to launch marketing campaigns, interact with your chatbot subscribers, and manage your audience from anywhere. Online courses created with SendPulse's course builder are also accessible on mobile devices. Education by SendPulse is a user-friendly app that allows students to create and edit their profiles, enroll in courses, track their learning progress, and communicate with instructors. You only need a smartphone or tablet to register, create a student account, and successfully start and complete your training. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you can efficiently: - Build and segment your audience. - Manage all your sales and marketing activities from a single platform. - Track and analyze the effectiveness of your deals. - Make data-driven decisions based on actionable insights. - Boost your sales through personalized messaging tailored to subscribers across every stage of your sales funnel. SendPulse offers unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free-forever plan includes 15,000 emails per month, while paid subscriptions start at just $9.60 per month (billed annually – a 20% discount off the standard $12/month rate, 500 subscribers).

Average Rating: 4.6/5.0

Total Reviews: 689

How Do G2 Users Rate SendPulse?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind SendPulse?

  • Seller: SendPulse
  • Year Founded: 2015
  • HQ Location: New York
  • Twitter: @SendPulseCom
    2,084 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    192 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 90% Small, 9% Medium

What Do G2 Reviewers Say About SendPulse?

AI-generated summary from verified user reviews

Pros
  • Users find SendPulse's ease of use refreshing, facilitating smooth campaigns and intuitive, hassle-free automation tools.
  • Users appreciate the seamless automation capabilities of SendPulse, facilitating effortless engagement and campaign management.
  • Users appreciate the extensive automation channels and intuitive interface of SendPulse that enhance marketing efficiency.
  • Users appreciate the user-friendly interface of SendPulse, making campaign setup and management effortless and intuitive.
  • Users commend the responsive customer support of SendPulse, enhancing their overall experience and satisfaction with the service.
Cons
  • Users note the missing features in reporting and advanced tools, impacting the overall usability and clarity.
  • Users find the limited features of SendPulse insufficient for their needs, impacting overall satisfaction with the tool.
  • Users find the learning curve steep for advanced features, as detailed reporting and support can be inconsistent.
  • Users note limited options for custom segmentation and campaign organization, impacting their experience with SendPulse.
  • Users find the WhatsApp API setup and automation flow confusing, which can frustratingly hinder their experience and efficiency.

What Are Recent G2 Reviews of SendPulse?

What Are G2 Users Discussing About SendPulse?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 630

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Optimization: 8.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 22% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
  • Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
  • Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
  • Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
  • Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
Cons
  • Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
  • Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
  • Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
  • Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.
  • Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Cordial

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

Average Rating: 4.6/5.0

Total Reviews: 55

How Do G2 Users Rate Cordial?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Cordial?

  • Seller: Cordial
  • Year Founded: 2014
  • HQ Location: San Diego, CA
  • Twitter: @cordialinc
    825 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    255 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 43% Small, 36% Medium

What Do G2 Reviewers Say About Cordial?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Cordial, finding onboarding and integration straightforward and efficient.
  • Users appreciate the automation capabilities of Cordial, valuing its personalized approach and adaptability to specific needs.
  • Users commend the outstanding support team at Cordial, highlighting their responsiveness and genuine investment in success.
  • Users highlight the easy setup of Cordial, appreciating its intuitive interface and excellent onboarding experience.
  • Users appreciate the personalized engagement features of Cordial, enabling brands to connect deeply with their customers.
Cons
  • Users find the learning curve challenging, requiring significant time to understand Cordial's advanced features and interface.
  • Users find the steep learning curve challenging, making it difficult to adapt to the advanced features of Cordial.
  • Users find the complex reporting features of Cordial challenging, requiring time and effort to master effectively.
  • Users find the difficult learning curve for Cordial challenging, requiring time to master the platform effectively.
  • Users find the cost excessive, leading to doubts about the return on investment and value received.

What Are Recent G2 Reviews of Cordial?

What Are G2 Users Discussing About Cordial?

Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

Average Rating: 4.1/5.0

Total Reviews: 332

How Do G2 Users Rate Adobe Campaign?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.1/10)
  • Optimization: 8.5/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Adobe Campaign?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Small, 34% Medium

What Do G2 Reviewers Say About Adobe Campaign?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration of Adobe Campaign, which enhances their overall experience and system connectivity.
  • Users value the ease of use in Adobe Campaign for quickly deploying campaigns and testing emails.
  • Users value the easy integrations of Adobe Campaign, facilitating smooth connections with other systems and enhancing usability.
  • Users appreciate the seamless integration and comprehensive ecosystem of Adobe Campaign, enhancing collaboration and creativity.
  • Users value the robust analytics capabilities of Adobe Campaign, enhancing their data-driven marketing strategies.
Cons
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users face bug issues and glitches with Adobe Campaign, particularly affecting Mac access without a VPN.
  • Users find the high complexity of Adobe Campaign challenging, requiring additional time and expertise to navigate effectively.
  • Users often find complexity issues in Adobe Campaign, leading to a steep learning curve and integration challenges.

What Are Recent G2 Reviews of Adobe Campaign?

What Are G2 Users Discussing About Adobe Campaign?

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Average Rating: 4.2/5.0

Total Reviews: 153

How Do G2 Users Rate Sailthru by Marigold?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Sailthru by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Publishing, Retail
  • Company Size: 61% Medium, 21% Small

What Do G2 Reviewers Say About Sailthru by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced automation of Sailthru, enhancing engagement through personalized and effective campaign management.
  • Users appreciate the advanced automation features of Sailthru, enhancing personalization and campaign management for impactful engagement.
  • Users value the advanced automation features of Sailthru, enhancing personalization and engagement for tailored campaigns.
  • Users value the advanced personalization and predictive analytics of Sailthru, enhancing customer engagement effectively.
  • Users appreciate Sailthru by Marigold for its advanced personalization and predictive analytics, enhancing engagement across channels.
Cons
  • Users find the difficult learning curve of Sailthru challenging, especially for teams lacking technical support and resources.
  • Users find Sailthru's inadequate reporting tools cumbersome and difficult to interpret, hindering data-driven decision making.
  • Users find the steep learning curve of Sailthru challenging, especially for smaller teams without technical support.
  • Users find limited reporting options difficult to navigate, impacting their ability to interpret analytics effectively.
  • Users find reporting tools cumbersome and fragmented, making it difficult to extract meaningful insights effectively.

What Are Recent G2 Reviews of Sailthru by Marigold?

What Are G2 Users Discussing About Sailthru by Marigold?

Trumpia

Trumpia has all of the features you would expect from a mass texting provider, but does much more than coupons or mass blasts because our automation leads to long-lasting relationships with customers. That’s why Forbes named us the top SMS marketing provider, and G2 named us the easiest to set up and implement. Our automation offers the ability to personalize customer journeys in order to boost revenue, satisfaction, retention, and day-to-day operations. Trumpia Workbench, our next-gen workflow builder, has a free-form omnidirectional user interface that allows you to build completely flexible workflows and place tiles anywhere. As a result, Trumpia can handle more varieties of sophisticated customer journeys and automate your communications. In addition, we have 50+ prebuilt workflow templates, advanced targeting, integrated email & SMS, review management, and a powerful consolidated inbox. We also offer 365-day online support and upgraded plans that come with live phone support and a dedicated account manager.

Average Rating: 4.4/5.0

Total Reviews: 55

How Do G2 Users Rate Trumpia?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Optimization: 7.2/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.5/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Trumpia?

  • Seller: Trumpia
  • Year Founded: 2006
  • HQ Location: Anaheim, CA
  • Twitter: @Trumpia
    4,456 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 49% Small, 36% Medium

What Do G2 Reviewers Say About Trumpia?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the responsive customer support from Trumpia, which helps them stay on track with their marketing efforts.
  • Users find Trumpia's service to be very easy to use, making communication with large groups efficient and effective.
  • Users find Trumpia's platform to provide helpful and personalized messaging features that streamline communication effectively.
  • Users appreciate the easy-to-use notification system that facilitates personalized messaging and effective communication with teams.
  • Users appreciate the personalized and automated messaging capabilities of Trumpia, enhancing communication with specific target audiences.
Cons
  • Users find the difficult setup of Trumpia challenging, though it becomes easier with use and available support.
  • Users experience downtime issues during service renewal, causing interruptions despite a generally smooth initial setup.
  • Users find the learning curve steep initially, but support aids in streamlining future campaign setups.
  • Users find the UX not intuitive, wishing for a more user-friendly and updated interface experience.
  • Users experience onboarding issues including a rocky initial setup and service interruptions during renewal processing.

What Are Recent G2 Reviews of Trumpia?

What Are G2 Users Discussing About Trumpia?

Airship

Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship.

Average Rating: 4.0/5.0

Total Reviews: 83

How Do G2 Users Rate Airship?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.1/10)
  • Optimization: 7.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Airship?

  • Seller: Airship
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Portland, OR
  • Twitter: @airship
    10,818 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    323 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Telecommunications, Computer Software
  • Company Size: 43% Medium, 37% Large

What Do G2 Reviewers Say About Airship?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the outstanding customer support from Airship, with responsive and proactive team members committed to collaboration.
  • Users commend Airship for their exceptional support and proactive engagement, greatly enhancing the overall experience and collaboration.
  • Users value the proactive partnership with Airship, appreciating their responsiveness and commitment to collaborative improvements.
  • Users value the proactive customer engagement from Airship, appreciating their responsiveness and commitment to improvement.
  • Users find Airship to be intuitive and easy to use, streamlining tasks and enhancing productivity without hassle.
Cons
  • Users experience significant delay issues with Airship, often leading to inefficient and time-consuming workflows.
  • Users experience slow loading times with Airship, making even simple tasks time-consuming and frustrating.
  • Users experience slow performance with Airship, leading to inefficiency and frustration during basic tasks and analytics retrieval.
  • Users find Airship's inefficient and unintuitive campaign management leads to time-wasting and frustration in executing tasks.
  • Users find complex features in Airship to be inefficient and time-consuming, making even basic tasks challenging.

What Are Recent G2 Reviews of Airship?

Sonar

Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar.

Average Rating: 4.2/5.0

Total Reviews: 111

How Do G2 Users Rate Sonar?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Sonar?

  • Seller: Sonar
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @Sonar
    9,100 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Executive, Business Consultant
  • Top Industries: Real Estate, Transportation/Trucking/Railroad
  • Company Size: 64% Large, 25% Medium

What Are Recent G2 Reviews of Sonar?