Best Mobile Marketing Software with Bulk SMS Capabilities

How Many Mobile Marketing Software Products Does G2 Track?

Total Products under this Category: 323

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sakari (+4.39%) - Among all products in this category, Sakari recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank Mobile Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 44,600+ Authentic Reviews
  • 323+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Marketing Software

G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Attentive, Textedly, AppsFlyer, CleverTap, The Trade Desk, and Adobe Marketo Engage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=textedly&focus%5B%5D=appsflyer&focus%5B%5D=clevertap&focus%5B%5D=the-trade-desk&focus%5B%5D=adobe-marketo-engage)

Attentive

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

Average Rating: 4.4/5.0

Total Reviews: 1,586

How Do G2 Users Rate Attentive?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Optimization: 8.7/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Attentive?

  • Seller: Attentive
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    1,559 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Director
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 56% Small, 33% Medium

What Do G2 Reviewers Say About Attentive?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Attentive, enjoying its simple UI and seamless integration with other platforms.
  • Users appreciate the responsive customer support from Attentive, highlighting quick replies and helpful service throughout their experience.
  • Users value the helpful support team at Attentive, making email marketing setup easy and user-friendly.
  • Users appreciate the user-friendly interface of Attentive, enabling quick campaign setups and effective customer segmentation.
  • Users love the easy setup of Attentive, making the SMS marketing process efficient and user-friendly.
Cons
  • Users find Attentive to be expensive compared to alternatives, especially given its additional charges for features.
  • Users report missing features in Attentive, often needing support to access essential data and customize reports.
  • Users find the reporting system insufficient and complex, leading to challenges in data accuracy and segmentation.
  • Users find limited features in Attentive, often requiring customer support for essential data and insights.
  • Users report integration issues that can be confusing and affect functionality, especially without IT support.

What Are Recent G2 Reviews of Attentive?

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Average Rating: 4.4/5.0

Total Reviews: 833

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Optimization: 8.2/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, CRM Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Iterable, appreciating its intuitive UI and seamless campaign management.
  • Users praise Iterable's exceptional customer support for its responsiveness, knowledge, and genuine partnership approach.
  • Users value the intuitive interface of Iterable, allowing easy campaign creation and effective audience engagement.
  • Users appreciate the helpful support and guidance from Iterable's team, ensuring a seamless experience and effective campaigns.
  • Users appreciate the powerful multi-channel automation of Iterable, finding it easy to set up and use for campaigns.
Cons
  • Users mention a lack of detailed analytics and flexible segmentation features, indicating missed opportunities for workflow improvements.
  • Users struggle with the learning curve of Iterable, finding datafeeds and reporting capabilities challenging to navigate.
  • Users find Iterable's limited features hinder deep analysis and journey tracking compared to other ESPs.
  • Users experience difficulties in reporting issues due to weak capabilities and lack of clarity in setup and organization.
  • Users find Smart Ingest speed and scalability limitations frustrating, seeking intuitive management and better reporting functionalities.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

Vibes

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

Average Rating: 4.7/5.0

Total Reviews: 57

How Do G2 Users Rate Vibes?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Optimization: 8.6/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.3/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Vibes?

  • Seller: Vibes
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    407 employees on LinkedIn®
  • Phone: +1.312.753.6330

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 54% Large, 28% Medium

What Do G2 Reviewers Say About Vibes?

AI-generated summary from verified user reviews

Pros
  • Users commend Vibes for being responsive and helpful, providing excellent support and reliable communication for their needs.
  • Users applaud the responsive customer support of Vibes, enhancing their experience with timely and knowledgeable assistance.
  • Users find Vibes easy to use and intuitive, enabling quick integration and effective communication from the start.
  • Users value the implementation ease of Vibes, appreciating its seamless integration and intuitive usability throughout the process.
  • Users find Vibes to be extremely intuitive, facilitating easy use and effective communication in their marketing strategies.
Cons
  • Users experience delays due to the need for real-time updates and an inflexible webhook format requiring customization.
  • Users find the email integration limitations of Vibes hinder communication and data synchronization efforts.
  • Users find the cost of Vibes limiting, as it restricts their ability to maximize engagement opportunities.
  • Users face integration issues with Vibes, as it lacks email compatibility affecting communication efficiency.
  • Users express a lack of integrations with email platforms, limiting Vibes' ability to streamline communication.

What Are Recent G2 Reviews of Vibes?

What Are G2 Users Discussing About Vibes?

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MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 520

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.8/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 55% Medium, 25% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users praise MoEngage for its ease of use, making segmentation and campaign creation intuitive and efficient.
  • Users appreciate the powerful segmentation engine of MoEngage, facilitating targeted campaigns and meaningful user engagement.
  • Users appreciate the powerful analytics of MoEngage, enabling effective tracking and segmentation for impactful campaigns.
  • Users find MoEngage extremely helpful for segmenting flows and data, facilitating effective campaign management and user tracking.
  • Users appreciate the intuitive campaign management of MoEngage, enabling effective user engagement across multiple channels effortlessly.
Cons
  • Users note the missing features in MoEngage, including limited personalization and unclear event setup processes.
  • Users note a significant learning curve with MoEngage, finding it overwhelming and complex during initial setup.
  • Users find management of complex segments challenging due to naming discipline, slow UI, and unclear event setups.
  • Users find the complexity of MoEngage challenging, especially without strict naming conventions for segments and conditions.
  • Users find the difficult learning curve challenging, which can hinder their ability to maximize MoEngage's capabilities.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 759

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, appreciating its smooth initial setup and effective tracking features.
  • Users value the helpful support of WebEngage, enhancing their experience with timely assistance and easy tracking.
  • Users value the effective journey creation tools in WebEngage, enhancing customer communication and optimizing conversion paths.
  • Users value the insightful analytics of WebEngage, facilitating effective communication and informed business decisions.
  • Users value the responsive customer support from WebEngage, appreciating quick resolutions and easy access to assistance.
Cons
  • Users find the learning curve steep with WebEngage, requiring technical knowledge for smooth feature usage and setup.
  • Users often experience slow performance with WebEngage, leading to delays and frustration during usage.
  • Users express concerns about the missing features in WebEngage, highlighting inefficiencies and lack of timely updates.
  • Users express disappointment with poor customer support, noting unavailability and slow responses during urgent technical issues.
  • Users find WebEngage time-consuming, particularly with slow loading times for segments and difficulty accessing saved templates.

What Are Recent G2 Reviews of WebEngage?

SendPulse

SendPulse is an AI-driven email and chatbot marketing platform that helps scaling businesses acquire, grow, and retain customers through email and chatbot conversations — all powered by a built-in CRM that streamlines sales and marketing efforts from start to finish. Trusted globally for more than 11 years, the company now serves over 200,000 customers, with substantial operations spanning Latin America (with an office in Brazil) and Europe as part of its international footprint. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, WhatsApp (SendPulse is an official WhatsApp Business API provider), TikTok, and Viber chatbot builder; - web push notification service; - website builder; - live chat builder; - CRM system; - online course builder and LMS; - pop-up forms with an NPS survey widget; - - a library of 50+ ready-made integrations (Zapier, Shopify, WooCommerce, Salesforce, HubSpot, and more) No matter which SendPulse service you choose to work with, it will feature our platform's core components: intuitive, no-code interface; user-friendly drag-and-drop builder with extensive customization options; seamless integration of individual services within the platform; user access levels and teamwork tools so your whole team can collaborate; and advanced marketing and sales automation capabilities. You can seamlessly combine all services into a unified system to create automated sales pipelines. SendPulse’s online course builder integrates various marketing and sales automation tools, allowing you to effortlessly engage new students, nurture relationships with your existing audience, and effectively monetize your expertise. SendPulse is always available on your smartphone, enabling you to launch marketing campaigns, interact with your chatbot subscribers, and manage your audience from anywhere. Online courses created with SendPulse's course builder are also accessible on mobile devices. Education by SendPulse is a user-friendly app that allows students to create and edit their profiles, enroll in courses, track their learning progress, and communicate with instructors. You only need a smartphone or tablet to register, create a student account, and successfully start and complete your training. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you can efficiently: - Build and segment your audience. - Manage all your sales and marketing activities from a single platform. - Track and analyze the effectiveness of your deals. - Make data-driven decisions based on actionable insights. - Boost your sales through personalized messaging tailored to subscribers across every stage of your sales funnel. SendPulse offers unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free-forever plan includes 15,000 emails per month, while paid subscriptions start at just $9.60 per month (billed annually – a 20% discount off the standard $12/month rate, 500 subscribers).

Average Rating: 4.6/5.0

Total Reviews: 695

How Do G2 Users Rate SendPulse?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.1/10 (Category avg: 8.5/10)

Who Is the Company Behind SendPulse?

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 90% Small, 9% Medium

What Do G2 Reviewers Say About SendPulse?

AI-generated summary from verified user reviews

Pros
  • Users find SendPulse to be an easy-to-use platform, making it accessible and efficient for everyone.
  • Users value the user-friendly automation in SendPulse, appreciating straightforward setup and effective integration with chatbots.
  • Users highlight the easy setup of SendPulse, making initial transitions smooth and hassle-free for various marketing needs.
  • Users commend SendPulse for its responsive customer support, aiding them effectively during the learning phase.
  • Users appreciate the user-friendly platform of SendPulse, benefiting from its precise tools and multi-channel approach.
Cons
  • Users note a lack of features, with outdated UI and basic analytics hindering overall functionality and user experience.
  • Users find SendPulse has limited features, including a dated UI and basic analytics, impacting overall functionality.
  • Users find the learning curve steep at first, but knowledge improves user engagement and feature utilization over time.
  • Users note limited options in SendPulse, expressing a desire for more features and customization improvements.
  • Users find the pricing high for SendPulse, especially when integrating multiple marketing layers, impacting overall value.

What Are Recent G2 Reviews of SendPulse?

What Are G2 Users Discussing About SendPulse?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 652

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Optimization: 8.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: CRM Manager, Digital Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 23% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of SAP Engagement Cloud, appreciating its ease of setup and navigation.
  • Users value the automation capabilities of SAP Engagement Cloud, enhancing campaign efficiency and audience targeting for better results.
  • Users value the user-friendly interface of SAP Engagement Cloud, enjoying seamless campaign creation and advanced analytics.
  • Users appreciate the ease of use of SAP Engagement Cloud, enhancing campaign setup and analytics capabilities.
  • Users appreciate the powerful personalization features of SAP Engagement Cloud, enhancing targeted campaigns and efficiency.
Cons
  • Users note the missing features in SAP Engagement Cloud, highlighting the need for improved segmentation and functionality.
  • Users find the learning curve steep, with complex setups and advanced features requiring significant time and knowledge.
  • Users find the platform has a difficult learning curve, particularly for new users navigating complex features and templates.
  • Users find the limited features of SAP Engagement Cloud frustrating, especially regarding segmentation and analytics functionality.
  • Users find the interface not intuitive, leading to a frustrating experience with complex navigation and obscure features.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

Average Rating: 4.1/5.0

Total Reviews: 333

How Do G2 Users Rate Adobe Campaign?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.0/10)
  • Optimization: 8.5/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Adobe Campaign?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Small, 34% Medium

What Do G2 Reviewers Say About Adobe Campaign?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the seamless integrations of Adobe Campaign, enhancing user experience and creative workflows across platforms.
  • Users appreciate the ease of use in Adobe Campaign, enabling quick deployment and effective collaboration on campaigns.
  • Users benefit from the easy integrations of Adobe Campaign, enhancing their workflow and connecting with other systems effortlessly.
  • Users value the seamless integration and robust features of Adobe Campaign, streamlining collaboration and enhancing creative workflows.
  • Users appreciate the robust analytics of Adobe Campaign, enabling effective data-driven decision-making and campaign performance tracking.
Cons
  • Users often find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users find the complex learning curve challenging, requiring time and expertise for effective usage of Adobe Campaign.
  • Users report bug issues with the interface that can hinder functionality and require additional workarounds.
  • Users find the high complexity and steep learning curve challenging, especially for non-technical marketers requiring specialists.
  • Users face significant complexity issues with Adobe Campaign, making it challenging to learn and navigate effectively.

What Are Recent G2 Reviews of Adobe Campaign?

What Are G2 Users Discussing About Adobe Campaign?

Cordial

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

Average Rating: 4.6/5.0

Total Reviews: 55

How Do G2 Users Rate Cordial?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Cordial?

  • Seller: Cordial
  • Year Founded: 2014
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    258 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 43% Small, 36% Medium

What Do G2 Reviewers Say About Cordial?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Cordial, appreciating smooth onboarding and efficient integration for better engagement.
  • Users value the exceptional customer support provided by Cordial, feeling genuinely supported in their brand's success.
  • Users commend the easy setup of Cordial, making onboarding and training new employees straightforward and intuitive.
  • Users appreciate how automation in Cordial enhances personalization and responsiveness, tailoring solutions to meet specific business needs.
  • Users value the real-time data and personalization in Cordial, enhancing customer engagement and tailoring experiences effectively.
Cons
  • Users find the learning curve challenging, requiring significant time and effort to fully understand Cordial's advanced features.
  • Users find Cordial to have a not intuitive interface, leading to challenges in navigating its advanced features.
  • Users find the steep learning curve for Cordial's advanced features challenging, requiring time to master the system.
  • Users find the complex reporting features of Cordial challenging, requiring a significant time investment to master.
  • Users find the difficult learning curve of Cordial challenging initially, requiring time to fully grasp its features.

What Are Recent G2 Reviews of Cordial?

What Are G2 Users Discussing About Cordial?

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Average Rating: 4.2/5.0

Total Reviews: 153

How Do G2 Users Rate Sailthru by Marigold?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Sailthru by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Publishing, Retail
  • Company Size: 61% Medium, 21% Small

What Do G2 Reviewers Say About Sailthru by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced automation and personalization features of Sailthru, enabling tailored marketing and improved engagement.
  • Users value Sailthru's advanced automation features, enhancing engagement through personalized campaigns and robust management tools.
  • Users value the advanced automation features of Sailthru, enabling highly tailored and effective marketing campaigns.
  • Users value Sailthru by Marigold for its advanced personalization and predictive analytics, significantly enhancing customer engagement and conversions.
  • Users value the advanced personalization and predictive analytics of Sailthru, enhancing customer engagement across channels.
Cons
  • Users find the difficult learning curve of Sailthru challenging, particularly regarding advanced features and navigation.
  • Users find inadequate reporting in Sailthru, with tools being fragmented and hard to navigate effectively.
  • Users find the steep learning curve of Sailthru challenging, especially for those without technical support or resources.
  • Users find the limited reporting capabilities of Sailthru to be fragmented and challenging to navigate effectively.
  • Users find reporting tools cumbersome to navigate, leading to difficulties in interpreting analytics effectively.

What Are Recent G2 Reviews of Sailthru by Marigold?

What Are G2 Users Discussing About Sailthru by Marigold?

Trumpia

Trumpia has all of the features you would expect from a mass texting provider, but does much more than coupons or mass blasts because our automation leads to long-lasting relationships with customers. That’s why Forbes named us the top SMS marketing provider, and G2 named us the easiest to set up and implement. Our automation offers the ability to personalize customer journeys in order to boost revenue, satisfaction, retention, and day-to-day operations. Trumpia Workbench, our next-gen workflow builder, has a free-form omnidirectional user interface that allows you to build completely flexible workflows and place tiles anywhere. As a result, Trumpia can handle more varieties of sophisticated customer journeys and automate your communications. In addition, we have 50+ prebuilt workflow templates, advanced targeting, integrated email & SMS, review management, and a powerful consolidated inbox. We also offer 365-day online support and upgraded plans that come with live phone support and a dedicated account manager.

Average Rating: 4.4/5.0

Total Reviews: 55

How Do G2 Users Rate Trumpia?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Optimization: 7.2/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.5/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Trumpia?

  • Seller: Trumpia
  • Year Founded: 2006
  • HQ Location: Anaheim, CA
  • LinkedIn® Page: www.linkedin.com
    103 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 49% Small, 36% Medium

What Do G2 Reviewers Say About Trumpia?

AI-generated summary from verified user reviews

Pros
  • Users are impressed with the exceptional customer support from Trumpia, especially their dedicated Account Manager, Jed.
  • Users highlight the ease of use of Trumpia, making communication with large groups highly efficient and convenient.
  • Users value the ease of personalized messaging on Trumpia, enhancing communication and engagement with targeted outreach.
  • Users appreciate the easy-to-use notification system that facilitates personalized and engaging messaging for effective communication.
  • Users appreciate the easy and automated personalized messaging, enhancing communication with tailored updates and engagement.
Cons
  • Users find the difficult setup of Trumpia challenging initially, though support helps simplify future campaigns.
  • Users experience downtime issues during service renewal, affecting continuity despite a generally smooth setup process.
  • Users find the learning curve steep initially, but appreciate the support and ease in duplicating future campaigns.
  • Users feel the platform's not intuitive design hinders usability and could benefit from a more user-friendly update.
  • Users experience onboarding issues with initial setup and service interruptions during renewal, causing frustration.

What Are Recent G2 Reviews of Trumpia?

What Are G2 Users Discussing About Trumpia?

Airship

Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship.

Average Rating: 4.0/5.0

Total Reviews: 83

How Do G2 Users Rate Airship?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.0/10)
  • Optimization: 7.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 7.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Airship?

  • Seller: Airship
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    319 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Telecommunications, Computer Software
  • Company Size: 43% Medium, 37% Large

What Do G2 Reviewers Say About Airship?

AI-generated summary from verified user reviews

Pros
  • Users commend the outstanding customer support from Airship, highlighting their responsiveness and dedication to user success.
  • Users commend Airship for its outstanding support, noting the team's commitment to collaboration and problem-solving.
  • Users praise Airship for their strong partnership and responsiveness, enhancing collaboration and product improvements effectively.
  • Users commend Airship for its proactive customer engagement, highlighting the team's responsiveness and collaboration in product improvements.
  • Users value the intuitive ease of use of Airship, enabling efficient workflows and seamless customer engagement.
Cons
  • Users experience long delays in Airship, making tasks inefficient and frustrating due to poor performance and usability.
  • Users experience slow loading times with Airship, making the tool feel inefficient and frustrating during use.
  • Users find slow performance in Airship frustrating, as tasks often take much longer than expected, wasting valuable time.
  • Users find Airship's inefficiency and poor UX/UI hinder campaign management, complicating tasks and wasting valuable time.
  • Users find Airship's complex features make simple tasks painstakingly difficult, leading to inefficiency and frustration.

What Are Recent G2 Reviews of Airship?

Sonar

Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar.

Average Rating: 4.2/5.0

Total Reviews: 111

How Do G2 Users Rate Sonar?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Sonar?

  • Seller: Sonar
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Executive, Business Consultant
  • Top Industries: Real Estate, Transportation/Trucking/Railroad
  • Company Size: 64% Large, 25% Medium

What Are Recent G2 Reviews of Sonar?