Top-rated catalog management software for B2B sales

Looking at data on the catalog management software category page, Salsify, inRiver, and Catsy stand out as leading platforms for businesses focused on B2B sales. These solutions help organizations manage complex product information, ensure consistency across channels, and streamline catalog distribution for distributors, resellers, and enterprise buyers. See below for my top software list.

1. Perfion – specializes in product information management for B2B distributors and manufacturers. Its real-time data management and ERP integrations make it strong for companies needing constant catalog accuracy.
2. Salsify – is a product experience management platform designed for global brands. It centralizes product data, enriches content, and syndicates catalogs across B2B and B2C channels, with digital shelf analytics to track performance.
3. Flipsnack – is a digital catalog creation tool that allows B2B companies to design, publish, and share interactive catalogs online, making it easier to engage distributors and buyers with digital-first catalogs.
4. inRiver PIM – is built for manufacturers and distributors managing large, complex catalogs. It focuses on product data syndication and storytelling, making it ideal for B2B companies selling across multiple distributors and marketplaces.
5. Akeneo PIM – is an open-source product information management platform with robust catalog organization and enrichment tools. It helps B2B teams structure product data for consistent syndication across distributors and enterprise buyers.
6. Sales Layer PIM – is a cloud-based catalog platform that makes it easy to organize and enrich product data. Its automation features and syndication options help B2B businesses maintain accuracy across global channels.
7. EnterWorks (Winshuttle) – is an enterprise PIM and master data management solution. It’s built for B2B organizations that need to manage large-scale, multi-channel catalogs with complex product hierarchies.
8. Catsy DAM + PIM – provides catalog and digital asset management for B2B businesses. It enables companies to link spec sheets, PDFs, and images to product listings while pushing consistent catalogs across e-commerce and distribution channels.
9. Contentserv – offers PIM with built-in digital asset management (DAM). B2B organizations use it to unify product content and assets for consistent branding across catalogs, distributors, and marketing channels.
10. Bluestone PIM – is a cloud-native, API-first platform designed to integrate product data across e-commerce ecosystems. It helps B2B companies automate catalog updates and streamline integrations with distributors.

What do you think? Based on your experiences, are there other catalog management tools that work even better for multi-channel selling? I’d love to hear what the G2 community recommends.