What do you like best?
Well, definitely that it's retrospective and I don't have to wait for data to come in.
It is super easy to create events and to build funnels out of them. I can see results quickly. Same with the graphs.
I also liked the fact that you've launched a feature that allows the comparison of two time periods which we've missed before.
Also super happy to have bee introduced to the new Paths-feature which to us is a bit like the funnel in Google Analytics, but easier to understand/use.
And of course: The support is super quick to reply to my questions and has helped me tremendously in the past. Thanks to Devon in particular! :D
I also like that I can now "verify" events - after having talked to one of our engineers and having made sure that it's set up correctly.
Also the fact that you let me know that an event with the same criteria already exists when I try to create it. etc.
It's the little details that make it joyful and easy to work with Heap :)
What do you dislike?
It is not possible to include two properties in the group by-functionality in a funnel. I've had some trouble with this in the past as it meant I had to do some workarounds.
Also sometimes, I can only apply user-based properties, not event-based. Like for example I can only select "group by user's initial landing page" instead of the (event-based) landing page for a certain funnel.
I think in general, we've built quite complex reports (for our A/B Test analyses) so that our request may have been a little "special".
I feel like I cannot rely on "Tablet" device users as it turned out at some point that this is often Desktop users which are not being recognised as such.
What problems are you solving with the product? What benefits have you realized?
- how do users interact with features on our website
- where do users land on our site and how/where do users navigate from there
- how do the two ab test groups differ in ... e.g. completion of a certain funnel (CR), product detail page views, clicks in the main nav, etc.
- do we see differences in users on mobile vs. desktop?
- etc, pretty much everything related to user behaviour on our website