---
title: Avalara Reviews
meta_title: 'Avalara Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 925 reviews by the users' company size, role or industry
  to find out how Avalara works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 925
  scale: '5'
date_modified: '2026-09-25'
parent_category:
  name: Tax Software
  url: https://www.g2.com/categories/tax-software
---


# Avalara Reviews
**Vendor:** Avalara, Inc.  
**Category:** [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 925  
**AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality.
## About Avalara
Avalara is the agentic AI leader in global tax and compliance. For more than two decades, Avalara's trusted tax content, deep compliance expertise, proprietary data, and technology have helped customers succeed on a global scale. Avalara now pairs that foundation with agentic AI to help businesses execute complex compliance work while keeping people in control. Avalara processes more than 54 billion AvaTax API calls annually and supports millions of businesses worldwide. For more information, visit Avalara.com.



## Avalara Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users appreciate the **ease of use** of Avalara, simplifying sales tax filing and transaction tracking effectively. (109 reviews)
- Users value the **tax automation** of Avalara, significantly saving time and reducing compliance risks in their processes. (55 reviews)
- Users appreciate the **ease of filing** with Avalara, making sales tax compliance simple and efficient. (50 reviews)
- Users appreciate the **ease of use** of Avalara, especially for managing customer exemption certificates and nexus thresholds. (42 reviews)
- Users value the **excellent customer support** from Avalara, appreciating the ease of access and implementation assistance. (39 reviews)
- Users value the **automatic filing and payment** features of Avalara, enhancing accuracy and ease in tax compliance. (36 reviews)
- Time-Saving (35 reviews)
- Compliance Simplification (31 reviews)
- Users appreciate the **s seamless integrations** of Avalara, enhancing their invoicing and sales tax compliance effortlessly. (29 reviews)
- Time-saving (28 reviews)

**What users dislike:**

- Users note that **communication on changes and updates** needs improvement for a smoother Avalara experience. (66 reviews)
- Users experience **poor customer support** , noting a lack of guidance and quick ticket closures without solid resolutions. (52 reviews)
- Users encounter **tax issues** with Avalara, often requiring additional support and documentation for effective usage. (39 reviews)
- Users experience **poor support services** with slow responses and lack of proactive communication during implementations. (33 reviews)
- Users face numerous **billing issues** with Avalara, including unexpected charges and poor account management communication. (24 reviews)
- Users experience **technical issues** with Avalara, including system timeouts and difficulties in navigating the interface. (20 reviews)
- Users find Avalara **expensive** with annual price increases, complicating the implementation process and overall value. (18 reviews)
- Pricing Issues (16 reviews)
- Difficulty (14 reviews)
- Time-Consuming (13 reviews)

## Avalara Reviews
  ### 1. Expensive, unreliable, and created more work than it eliminated

**Rating:** 0.0/5.0 stars

**Reviewed by:** Josh S. | Managing Member, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 25, 2026

**What do you like best about Avalara?**

There is nothing even remotely positive I can say about Avalara.

**What do you dislike about Avalara?**

**Expensive, unreliable, and created more work than it eliminated**

Our experience with Avalara has been extremely poor. We worked with their team to configure everything according to their instructions, yet in two years they have not prepared a single return correctly. We have had to review, correct, and effectively redo every return they produced.

This was not an occasional mistake or a minor setup issue. It was a consistent failure across the entire relationship. We paid substantial fees for a managed compliance service, but still had to perform the work ourselves to prevent incorrect returns from being filed. Instead of reducing our workload and compliance risk, Avalara increased both.

The platform and service are also unnecessarily difficult to manage. Resolving problems requires significant follow-up, and even canceling a product requires navigating a formal support process and obtaining separate confirmation that billing will actually stop.

Tax compliance is a service where accuracy and reliability are fundamental. Based on our experience, Avalara delivered neither. After two years of incorrect work, repeated corrections, wasted time, and significant expense, I cannot recommend Avalara to other businesses. Carefully review every return they prepare, document every error, and do not assume that paying for managed filing means your returns are being handled correctly. It did not work at all with our other tools.

**What problems is Avalara solving and how is that benefiting you?**

They have not solved a single problem for us. Instead they created more work than doing everything manually.

**Official Response from Ariel Macon:**

> Thank you for sharing your experience using Avalara. We're sorry to read about the challenges you’ve described. This is not the experience we want for our customers. If you’re open to a conversation, we’d like the opportunity to learn more about your experience and address your concerns. Please contact us at customercare@avalara.com.

  ### 2. Easy-to-Use Portal with Reliable Return Filing and a Handy Tax Calculator

**Rating:** 5.0/5.0 stars

**Reviewed by:** Courtney L. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I love that Avalara files all our returns on our behalf. The portal is easy to user friendly. I love the tax calculator feature for when one-off questions come up, I can use the tax calculator.

**What do you dislike about Avalara?**

Avalara has improved a lot over the past 5 years. I can say that I don't currently have anything I dislike with Avalara. 

I do want to request some kind of report that would show any of manual transactions done by my tax reviewer. Sometimes, we have to make manual adjustments to tax or we need to put an exemption in. Is there some kind of report that would show any kind of adjustments made to invoices in Avalara?

**What problems is Avalara solving and how is that benefiting you?**

Avalara handles our tax notices which saves us time from researching and reaching out to the states.

  ### 3. Effortless Tax Management, But Support Can Be Hit or Miss

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrea W. | CFO, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** October 30, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

The onboarding support was phenomenal. Once we were in, Avalara is like an easy button on tax with minimal effort on our part.

**What do you dislike about Avalara?**

The support team is not always responsive or detailed in their responses.

**What problems is Avalara solving and how is that benefiting you?**

We offer a broad range of product types in multiple states, and it's a relief not to have to dig into the detailed requirements for each product in every region. By simply specifying the product type and location, Avalara handles the rest for us.

**Official Response from Celina Romera:**

> Thanks for taking the time to leave a review, Andrea. We're happy to take on the tax work so your team can focus on other priorities. We appreciate you sharing your experience.

  ### 4. Excellent Support Experience Overall

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lauren S. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

The surrounding guidance after Avalara files our returns. Other than filing our returns we are assisted with any follow up form the state or jurisdictions about the return and where data has come from and why it was reported the way it was. This reduces confusion being the middle man between jurisdictions and Avalara

**What do you dislike about Avalara?**

At times the Avalara support can be inconsistent. There are some agents that can assist with almost any help needed and provide straight forward support which is inconsistent with other agents that can pass around your question it seems to get it off their plate.

**What problems is Avalara solving and how is that benefiting you?**

Taxability of items sold for every jurisdiction and connecting to our point of sales system to directly charge the customer the correct tax

  ### 5. Straightforward Tax Automation and Responsive Support, but Pricey and Still Complex

**Rating:** 3.0/5.0 stars

**Reviewed by:** Jordan D. | Website Manager, Retail, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** May 08, 2026

**What do you like best about Avalara?**

Avalara handles our sales tax calculations for our eCommerce store and also manages our tax returns, so our accountant doesn’t have to. This saves us many hours of work each month. As an admin, I find the platform very straightforward to manage and navigate. I also really like the Nexus tracking heat map, which shows when we’re getting close to needing to collect taxes in a specific region based on our sales. Their support is also very responsive. I have the option to open a case or chat/call directly with a representative that can help me navigate the complications of taxes.

**What do you dislike about Avalara?**

I feel that Avalara can be complicated just because it's dealing with taxes, which is what they are there to make easier.  Taxes are just daunting.  I will say that it is a very expensive service.

**What problems is Avalara solving and how is that benefiting you?**

Avalara helps us manage multiple tax returns across different regions each month. It also addresses the challenge of knowing where we need to collect taxes and where we don’t. On top of that, it guides us through setting up tax returns when we expand into new regions.

**Official Response from Celina Romera:**

> Jordan, thank you for taking the time to share your experience using Avalara. We’re glad to hear it’s helping save your team time and making tax management more efficient. We understand tax complexity can be challenging, and we’d appreciate the chance to learn more about ways we can make things even simpler for your team. If you’re open to continuing the conversation, please reach out to customercare@avalara.com.

  ### 6. Efficient Tax Management, Needs Enhanced ERP Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Christy B. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I like Avalara for the jurisdiction and document summary reports that are really helpful for month-end reporting. It's easy for us to send these reports to our outside sales tax consultant for returns, making the process smoother.

**What do you dislike about Avalara?**

I've had some trouble with Avalara when it comes to reconciliation between our ERP and Avalara. The incorrect process code for template imports was recommended by Avalara and this caused issues with overrides ion our repots vs the information we received on our results report. It created a bit of a mess that needed to be sorted out.

**What problems is Avalara solving and how is that benefiting you?**

I use Avalara for tax calculation and audit preparation, and it provides jurisdiction and document summary reports for month-end reporting, making tax tasks easier.

**Official Response from Courtney Wendel-Stevenson:**

> Hi Christy, thank you for taking the time to share your feedback with us. I'm happy to see that document summary reports are making month-end reporting easier for you and the team. I'm sorry to hear about the challenges you had with imports between your ERP and Avalara, and I have made a note of this for your account manager. If there is any additional feedback you'd like to share, please contact us at customercare@avalara.com. Thank you!

  ### 7. Avalara Takes the Stress Out of Taxes with Seamless Odoo Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

Using Avalara means no tax-related stress in my firm! They handle all of my taxes, from start to end. I started to use Avalara using the integration it has in my business ERP software (Odoo). Avalara real time integration with the invoicing made my sales team not to stress about invoices or taxes or handling exemptions! My taxes get filled up seamlessly as I operate my business. And I save a lot of money that I used to pay for Tax accountants in the past. Now my tax accountant focuses on other more important things to make my business more compliant, and more successful. Thanks to Avalara, I'm always aware of my tax dues, always on top of my returns, and it updates my ERP and Accounting software real time!

**What do you dislike about Avalara?**

I want the tax report to be filled on Odoo, & I would also like to use Avalara on POS

**What problems is Avalara solving and how is that benefiting you?**

I can create an invoice for a customer, Avalara will apply the correct tax rate, and use the info to prepare my tax filing. I don't need to Google tax rate in city X everytime I make a sale

  ### 8. The worst SaaS experience

**Rating:** 0.0/5.0 stars

**Reviewed by:** Brian T. | Owner, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 23, 2026

**What do you like best about Avalara?**

Avalara filed some of our taxes correctly but missed several filings. They did nothing to help the situation. There was a bug with the shopify connector (their product) and we were stuck with the late fees. We made the decision to cancel due to their increasing fees, poor customer service, dated user experience and faulty product. In February, 
when I canceled our contract with Avalara, they ignored me and continued to bill our account. They even withdrew ACH funds ($15,913.79) on April 14th. The most recent withdrawal is not confirmed to be paid to the states for our taxes. It appears they have kept the money. They have been unresponsive via email since February 20th (it's April 23rd today).

**What do you dislike about Avalara?**

Their communication is incredibly poor. I requested an update to our contract and they neglected to send it to me. I canceled our service and they continued to bill me. I've resorted to charging back with Amex (won) and now reversing an ACH with our bank. Avalara doesn't give you access to remove your ACH payment info, avoid them completely.

**What problems is Avalara solving and how is that benefiting you?**

They attempt to file taxes on behalf of merchants but they have dropped the ball multiple times. Their late filings cost us late fees. They are unhelpful when a mistake happens and don't take ownership of their mistakes.

**Official Response from Celina Romera:**

> Brian, thank you for taking the time to share your experience, it’s not the type we aim to deliver. We’re sorry for the frustration and concerns you’ve described, and we want to help make this right. We’ve escalated this internally and you should be contacted by our team soon. 

  ### 9. AVID AVALARA USER

**Rating:** 4.5/5.0 stars

**Reviewed by:** Amber W. | Accounting & Sales & Use Tax Coordinator, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** August 31, 2021

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

Prompt customer care, our account manager is completely awesome and always gets back to us with even the most tedious issues/questions.

**What do you dislike about Avalara?**

Sometimes when troubleshooting, issues can go on for quite some time before a resolution is found.

**Recommendations to others considering Avalara:**

Make sure you get a good onboarding team and never be afraid to ask as many questions as you need, other than that you should be good!

**What problems is Avalara solving and how is that benefiting you?**

Time spent is definitely a big one, we've cut down on the downtime for all of the admin work required with sales tax record keeping. Accuracy would be another huge benefit. It's so hard to know all of the laws and state legislations regarding sales tax calculation.

**Official Response from Bobby Sands:**

> Hi Amber, thank you for taking the time to share your experience using Avalara. We work hard to deliver our customers the best service possible, and we’re grateful for the opportunity to work with you. 

  ### 10. Avalara Managed Returns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nesi L. | Senior Tax Accountant, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** August 15, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

Managing returns have made my life so much easier utilizing Avalara. Adding new states and maintaining my filed returns is straightforward.

**What do you dislike about Avalara?**

Ticket management and help desk could be more efficient. Would prefer a U.S based servicing department when it comes to sales tax issues.

**What problems is Avalara solving and how is that benefiting you?**

Managing our company sales and use tax returns. Assisting with tracking exposure and nexus requirements across the U.S. and helping with our sales exemptions.

**Official Response from Celina Romera:**

> Hi Nesi! Thanks for taking the time to leave a review. We’re glad to hear Avalara has helped make managing returns and staying on top of nexus and exemptions easier. I've also noted your feedback on support and ticket handling—thanks for sharing that. It helps us improve. 

  ### 11. Fast, Accurate Tax Stamping—But Customer Success Support Feels Inconsistent

**Rating:** 3.5/5.0 stars

**Reviewed by:** Grace M. | Vice President of Marketing, Information Technology and Services, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

It’s quick turnaround to stamp the appropriate tax calculation on each invoice.

**What do you dislike about Avalara?**

The customer service provided by individual customer success managers. It feels like it’s a high turnover, and when we interact with them we feel we have been given false promises to look into things. The customer service with support is sometimes hard to deal with over the phone due to the accents as the call centers are clearly in India

**What problems is Avalara solving and how is that benefiting you?**

Tax compliance was not a thing prior to Avalara. QBO was providing inconsistent tax calculations, and Avalara not only solved this but also could answer the question of WHY things are being taxed that way.

**Official Response from Courtney Wendel-Stevenson:**

> Hi Grace, thank you for taking the time to write about your experience with Avalara! It's great to hear that you're having a good experience with consistently accurate tax calculations, including the reasoning behind the tax rates. Thank you for sharing your feedback on account management and support as well because we're always looking for ways to improve. We'll be sure to share your thoughts with our broader team. Thank you!

  ### 12. Smooth Renewal and Easy Sales Tax Research With Avalara

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kelly c. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

I am newer to using Avalara however so far the process has been smooth. We recently went through our renewal and there was no hard sell for new services. I look forward to using Avalara more to research sales tax and ensure our systems are updated.

**What do you dislike about Avalara?**

I wish they would give more support on use case scenarios. At this event I am just learning about Avalara Aviation and that should have been demoed at our renewal as it is great!

**What problems is Avalara solving and how is that benefiting you?**

Keeping up with rate changes across the entire United States used to be very cumbersome, Avalara provides an easy download that makes the process smooth.

  ### 13. Streamlined Sales Tax Filing with Avalara

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francis O. | Internal Accountant, Retail, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 30, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

I really appreciate how Avalara streamlines our sales tax filing, making the entire process much more efficient by saving a tremendous amount of labor. The system allows us to file our tax returns accurately and quickly across numerous jurisdictions, which is incredibly valuable for our business operations. This efficiency in managing sales tax responsibilities has had a positive impact on our business workflow. Additionally, I am pleased with how Avalara assists us in accurately billing our clients for sales tax and supports the preparation and filing of our sales tax returns in multiple jurisdictions. Given its excellent performance, I would easily give Avalara a top score of 10 out of 10, as it has proven to be the best product on the market for us.

**What do you dislike about Avalara?**

We do not have any problems with Avalara

**What problems is Avalara solving and how is that benefiting you?**

I use Avalara to accurately bill sales tax and simplify filing returns across multiple jurisdictions, saving significant labor and time.

**Official Response from Celina Romera:**

> Thank you for your positive feedback! I'm delighted to hear that Avalara has been able to provide you with a flexible and efficient solution for tax compliance. We appreciate you being a customer! 

  ### 14. Streamlined Tax Management, Needs Better Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul J. | CFO, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 25, 2018

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

I appreciate that Avalara meets all my sales tax needs as a full solution that includes integration with my ERP, accurate tax calculations, exemption management, and handling returns filing and remittance. It's great that I never again have to file a state sales tax return manually; it just happens now, saving me many days of work. The people at Avalara are fun, which adds a nice touch to the experience. I find it easy to use, thanks to my prior experience, and I’m glad it's integrated with Epicor Kinetic.

**What do you dislike about Avalara?**

As with most software/services, front line support is hit or miss. Sometimes good, and sometimes poor. Having a process for experienced users to bypass front line support and immediately go to higher level support.

**Recommendations to others considering Avalara:**

I have recommended it to many of my friends.  It is a life saver.

**What problems is Avalara solving and how is that benefiting you?**

Avalara handles my tax calculations, exemption management, and returns filing. It ensures tax accuracy, manages exemption certificates, and I never need to file a state sales tax return manually again. It saves me days on tax tasks with ERP integration.

**Official Response from Celina Romera:**

> Hi Paul, thanks for sharing your review! We’re glad Avalara helps simplify your tax management and saves your team valuable time. We appreciate your feedback and your recommendation!

  ### 15. Leave compliance in the hands of the experts!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Keri B. | Corporate Accountant, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** February 04, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

I love that Avalara has experts to know all the state laws when it comes to sales tax. With the addition of economic nexus, our state collection requirements more than doubled and Avalara helped us to get compliant in all the states we needed to. They had a nice tracker and dashboard to make it easy and clear where and when we needed to get registered. Don't forget about the ever changing tax rules like the retail delivery fees some states have added (with more along the way) and all the jurisdictional tax rate updates...they are on it and have the rules implemented for clean collection and filing. They have just saved us so much headache and hours of trying to keep up with all of it.

**What do you dislike about Avalara?**

Customer support could use some work. I understand there are thousands, if not more, of clients probably constantly reaching out for help so do understand the delays that can be had, but some of the responses we get are just the canned, "out of the handbook", responses that do not really offer any help. Yes, I can go to the Help Center and get the same response, but I went to support for a more personal touch, if you will. I do still get my answers, for the most part, but sometimes it takes a little while to get there.

**What problems is Avalara solving and how is that benefiting you?**

Our problem was compliance and Avalara helped with that to get us through the Wayfair and ramifications that came with it. We are fully compliant and didn't need to hire on a team of tax experts to get us through it.

**Official Response from Celina Romera:**

> Hi Keri, thanks for sharing your experience with Avalara. We’re glad to support your team through changing requirements and help keep everything on track. We appreciate the feedback on our customer support process as we are continuously working to improve this experience. Thanks for being a customer! 

  ### 16. Simplifies Tax Management with Automation, Needs UX Improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul K. | Assistant Floor Manager and Account Payable Specialist, Computer Software, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.

**Reviewed Date:** January 30, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

I like how Avalara makes tax management easy by providing timely updates on recent tax rule changes. The automated calculations save time and reduce errors, allowing me to focus more on my core work rather than worrying about tax changes and calculations. Avalara supports us in maintaining ECM with our ECM Pro subscription, significantly saving time in tax calculation and return filing processes. I appreciate that taxes can be calculated with a single click, and once an invoice is prepared, the tax is automatically calculated. This eliminates the need to worry about tax rates, which is incredibly convenient. Also, it helps in obtaining SST in any new state where we cross the threshold.

**What do you dislike about Avalara?**

The user experience can sometimes feel complex, and faster support responses would be helpful. Improving these areas would make Avalara even more efficient.

**What problems is Avalara solving and how is that benefiting you?**

I use Avalara to simplify tax management with automated calculations and single-click tax processes, saving time and reducing errors. Continuous updates ensure compliance, letting us focus on core tasks without worrying about tax changes.

**Official Response from Celina Romera:**

> Hi Paul, we're so happy to hear that Avalara has taken the worry out of your tax compliance needs! Thank you for being a customer, and for taking the time to share your feedback.

  ### 17. Easy to Use, Great Support, and Smooth Returns Reconciliation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alesha C. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

Easy to use, with a great support center. Returns are straightforward to reconcile and file, which makes the whole process much smoother.

**What do you dislike about Avalara?**

Sometimes, more complex issues are hidden behind the simple interface, and it can be hard to figure out why something isn’t working the way I intended.

**What problems is Avalara solving and how is that benefiting you?**

Reconciling and filing returns is easy, and I’m confident the correct tax is being calculated.

  ### 18. Easy-to-Use Avalara with Detailed Tax Calculation and Return Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ryan C. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I like the ease of use. It's very user friendly. I also like all the detail that can be provided related to any question I might have regarding tax calculation and returns

**What do you dislike about Avalara?**

Not so much Avalara, but whenever I submit a case, the person that replies seems to miss key points that I've already provided in either the body of the case or any attachments I've already provided

**What problems is Avalara solving and how is that benefiting you?**

Currently, it is helping with why freight is taxed for some tax exempt customers but not others. It helps us by mitigating the amount of time spent on adjustments

  ### 19. Avalara Makes Tax Compliance Simple from Registration to Filing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sean a. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

Avalara is a very useful tool that helps me throughout my entire tax compliance journey. From registration to filing the return and paying any open balances, Avalara helps me every step of the way. It's easy to implement, use, and is very intuitive in the tax space.

**What do you dislike about Avalara?**

N/A. I like most if not all aspects of Avalara.

**What problems is Avalara solving and how is that benefiting you?**

Avalara is solving our compliance and is allowing us to operate in all states as a result. It allows me to focus on other aspects of my role and saves me time every month in reviewing and filing returns.

  ### 20. Don't do it.

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** June 03, 2026

**What do you like best about Avalara?**

I don't like anything about Avalara. Would not recommend this product.

**What do you dislike about Avalara?**

Software issues, lack of accountability, no real support, predatory pricing terms, and a general lack of knowledge from the Account Managers—overall, a terrible company to partner with on such an important issue. 

In one month, they caused $100k+ in sales tax reporting discrepancies and missed sales transactions in Avalara. They won’t ensure a resolution and only about pushing you to purchase higher tiers. You're lucky if the Account Manager knows anything about the product to apply it to your business case. 

They’re getting themselves ready to go public again, so they’re trying to make operations look better than they are. Don’t let anyone fool you—this company is consistently the wrong decision. Go with Vertex if you are at the enterprise level.

**What problems is Avalara solving and how is that benefiting you?**

This software causes more headaches than it solves. It’s one of only two sales tax platforms allowed on Shopify, and it feels like it’s pushed by Shopify because Shopify makes more money through its Avalara and Vertex partnership than by leveraging its own sales tax product for clients.

**Official Response from Celina Romera:**

> Thank you for sharing your experience using Avalara. We’re sorry to read about the challenges you’ve described, and this is not the experience we want for our customers. If you’re open to a conversation, we’d like the opportunity to learn more about your experience and address your concerns. Please contact us at customercare@avalara.com.

  ### 21. AvaTax Was a Game Changer for Multi-State Sales Tax Compliance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vicki W. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

Started using AvaTax about 10 ago and it was a game changer for filing sales tax with confidence in about 20 states. In my current role, I get to help clients with sales tax compliance using the AMRA tool.

**What do you dislike about Avalara?**

Implementation takes time and requires patience.

**What problems is Avalara solving and how is that benefiting you?**

Saving time with filing sales tax returns and introducing MRA to clients

  ### 22. Accurate Tax Calculations, But Needs Better Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alvin T. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I like Avalara because it is user friendly and helps me in areas I am not abreast with. The icons are easy to understand, which makes it very efficient, and it was more accurate in calculating my return and taxes owed compared to TurboTax.

**What do you dislike about Avalara?**

Customer support isn’t always time friendly when I need answers, and their advice could be a little more specific. Also, the experience setting up Avalara was very underwhelming.

**What problems is Avalara solving and how is that benefiting you?**

I use Avalara for calculating taxes accurately. It's user-friendly, helping with areas I lack expertise, and the understandable icons make it efficient.

  ### 23. Easy-to-Use UI with Clear Tax Breakdowns for Sage Intacct Invoices

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maxwell M. | Associate business applications administrator, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

Ease of use in the menu user interface. Easy to navigate settings, custom rules, nexus. Easy to understand tax breakdowns on invoices synced from our ERP - Sage Intacct.

**What do you dislike about Avalara?**

Occasionally there are complex tax situations, like MPU that can be tricky to be enabled and setup properly so that it affects our integration with our ERP.

**What problems is Avalara solving and how is that benefiting you?**

Making exemption creation/activation easy to set up and manage. On simple custom rules, like taxing specific tax codes, customer codes, regions with a specific rate is generally easy to set up and manage as well.

  ### 24. Easy to Use, but support could be better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachael D. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I like that Avalara is fairly easy to use

**What do you dislike about Avalara?**

I dislike that sometimes when I open a support ticket the response is slow and that sometimes the issue is not really addressed in a wholistic fashion. It often feels like an AI response until I escalate.

**What problems is Avalara solving and how is that benefiting you?**

we are registered as a report seller in almost every US state and territory except Mississippi and Puerto Rico where we do not yet have nexus. Maintaining and updating all those tax codes would be unmanageable, not to mention the filing requirements.

  ### 25. Reliable Tax Change Tracking Across a Diverse Product Catalog

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrea C. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I like that I can rely on it to keep track of all the changes happening in the tax world, especially given the variety of products we sell.

**What do you dislike about Avalara?**

Sometimes Avalara can make you feel like a number and not a valued customer. Not at Crush though!

**What problems is Avalara solving and how is that benefiting you?**

We sell digital product, and the tax for these products is changing all the time. Avalara saves us hours every month researching the taxability of each type. Plus, our customers get to know that they are being taxed correctly.

  ### 26. Accountant in Manufacturing filing returns in 48 states and Canada

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** November 15, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

I love the reports I can get out of Avalara and the ease of being able to edit my transactions. Avalara calculates sales tax using updated tax rates so I don't have to worry about not collecting or filing the correct amounts. The new Exemption Certificate Management tool lets me keep PDFs all of my certificates which makes it easier in an audit.

**What do you dislike about Avalara?**

I only wish a customer service rep checked in with me more often and not just time to renew my contract. There are other features I am not utilizing that I have questions about and don't know who to contact.

**What problems is Avalara solving and how is that benefiting you?**

Avalara is integrated with our accounting software so we're getting real time tax calculations. No manual calculations are needed.

**Official Response from Celina Romera:**

> We appreciate your feedback on our solution! Thanks for being a customer!

  ### 27. Effortless Tax Filings Made Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marquita A. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

The ease of tax filings. This is my first year using the program and it is easy to navigate through. I also enjoy the customer support team as they quickly supply answers to my many questions within a reasonable time.

**What do you dislike about Avalara?**

I haven't used the program enough to state any dislikes.

**What problems is Avalara solving and how is that benefiting you?**

AVALARA helps me when filing state sales tax. I typically run into question regarding the filings made and my reconciliation of accounts which I often receive clarification on the filings compared to my reconciliation.

  ### 28. Constant Updates, No Guesswork

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

I like that it is constantly updating, no guesswork! They make it easy to stay compliant and accurate. I use it daily and it's so easy to navigate.

**What do you dislike about Avalara?**

The only downside I have run into is that sometimes the system will glitch.

**What problems is Avalara solving and how is that benefiting you?**

They have solved issues with sales tax return filing, exemption certificate management, and have cut down the time it takes to do both! They have also been a huge ally in tax research. It's all in one place!

  ### 29. A great choice for rate compliance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kim H. | Director of Customer Service and Sales & Use Tax Professional, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 30, 2025

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

Avalara takes the stress out of compliance and is a reasonably priced options for small companies. So far I like the Ai dashboard options that were recently added.

**What do you dislike about Avalara?**

The calculations shown in the reports don’t always match the calculations on the returns. This is especially true for Texas, where the tax amount for the state-rate portion is almost always incorrect or doesn’t line up with what the return shows.

**What problems is Avalara solving and how is that benefiting you?**

Tax rate compliance and filing SST returns have been the number-one problem solver for us. Instead of spending hours on research and constantly updating everything manually, Avalara keeps the tax rates up to date as changes happen. It’s also extremely helpful that we can upload transactions from a separate database and have them included in our reports and returns.

**Official Response from Celina Romera:**

> Thanks for the review, Kim. We're glad to hear Avalara is saving you time and making compliance easier to manage. We appreciate you calling out your experience with Texas calculations and will have our team take a look.

  ### 30. Easy-to-Use Interface and Admin Portal

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liz B. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

The easy to use interface and admin portal. The customer support has been good when we've had to user it.

**What do you dislike about Avalara?**

The minimal/simple integration with Sage Intacct. It would be nice to be able to add custom fields to the integration to consider.

**What problems is Avalara solving and how is that benefiting you?**

Our tax calculations - we have complex tax situations with our SaaS products that we offer across many countries and US states. Avatax makes it very easy and trustworthy to get taxes calculating correctly.

  ### 31. Effortless Sales Tax Automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sabastian R. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

That it automates the sales tax process.

**What do you dislike about Avalara?**

I wish it could handle state registrations at the secretary of state level, annual reports, renewals, etc.

**What problems is Avalara solving and how is that benefiting you?**

It handles all our state tax registrations and our sales tax fillings.

  ### 32. Fast, Responsive Support and an Easy-to-Use Website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony P. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

The quickness of the customer service is nice, they always get back to you within a day with feedback. The ease of the website is always nice as well.

**What do you dislike about Avalara?**

Sometimes when I am working out of Avalara if I go to another section on the website it will say it's not available.

**What problems is Avalara solving and how is that benefiting you?**

Tax exempt integration and VDA assistance as well. Along with the implementation of tax exposure which helps with notices and penalties.

  ### 33. AI-Powered Exemption Certificate Management That Saves Time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julia H. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I really enjoy the exemption certificate management feature. I appreciate that the AI can read the exemption and save me time by eliminating the need to manually enter all the details.

**What do you dislike about Avalara?**

The reporting section is a little confusing to navigate.

**What problems is Avalara solving and how is that benefiting you?**

Avalara is calculating all the taxes on our invoices allowing us to have confidence that we are compliant and saving us time from a lot of manual work.

  ### 34. Avalara Keeps Us Up to Date on Multi-State Tax Changes

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

Avalara has been extremely helpful in keeping our company up to date on tax changes in a timely manner across the many states where we are registered.

**What do you dislike about Avalara?**

One small downside to Avalara is how early payment discounts from each state are processed back to your account. You really have to pay close attention to the details and record the discount correctly, since there can be a delay before you actually receive it.

**What problems is Avalara solving and how is that benefiting you?**

Again, Avalara really takes the burden off our plates by helping ensure we are compliant with each state we do business in, and by keeping track of when we are nearing nexus.

  ### 35. Effortless Sales Tax Management with Avalara

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kaya K. | Enrolled Agents, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** January 30, 2024

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Avalara?**

I love that Avalara is easy to set up and let run on its own, without needing constant monitoring, plus it notifies me of any issues. It also provides report status updates to keep everything on track. The automated notifications and having a dedicated guide for setup make it truly effective, eliminating problems from the start. I enjoy using Avalara with Xero, which is great for small to medium-sized businesses. Avalara simplifies the process of managing sales tax across different regions, making sure everything is in compliance, from GST in Australia or the UK to VAT in the EU. Everything is properly registered, in compliance, and filings are done on time, ensuring peace of mind. Avalara has grown into a better and easier system, making it straightforward for my small business staff to learn and utilize it effectively, which is fantastic.

**What do you dislike about Avalara?**

I think the only thing that I've found in working with ecommerce businesses is there is sometimes a glitch between the sales/ecommerce platform which may not be Avalara's fault, mind you. When utilizing Amazon and Shopify, sometimes there are connection issues that you do have to monitor or make sure stay established. And that again is probably because of the marketplace provider has either done an update thus causing the connection to disconnect. However, from my experience, it does need some improvement with additional support in some countries because being able to register on your own for smaller third world countries is a little bit tricky. And being able to have that extra guidance or direction to make sure it's done properly. I personally speak only three languages. And if I don't understand the language I'm definitely not gonna understand the complicated structure of those applications.

**What problems is Avalara solving and how is that benefiting you?**

I use Avalara for sales tax and automated filings. It solves cross-border issues, simplifies understanding the nexus, and helps register timely. The automated notifications and setup assistance are valuable, ensuring everything is on track without constant checking.

**Official Response from Celina Romera:**

> Hi Kaya, thanks for taking the time to share your experience. We’re glad to hear Avalara has been a reliable partner across your ecommerce and accounting tools. We appreciate your thoughtful feedback and are happy to be part of your workflow.

  ### 36. Engaging Keynote, Friendly Staff, and Well-Timed Sessions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Renee M. | Accounting Manager, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

The keynote and the friendly staff really stood out to me. I also enjoyed the timing of the sessions, which made it easy to follow along.

**What do you dislike about Avalara?**

I wish there were more session availability. I wanted to book a few more, but there weren’t any open slots.

**What problems is Avalara solving and how is that benefiting you?**

AI is a big plus, and Aviator also helps make things easier when it comes to balancing and processing.

  ### 37. Easy-to-Navigate Admin Console with Super Helpful Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Becky W. | Accounting/IT, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

They are very easy to navigate on the admin console all the customer help is super great, anytime I have questions my rep has always been there to help.

**What do you dislike about Avalara?**

I can't think of any dislikes about Avalara

**What problems is Avalara solving and how is that benefiting you?**

We just recently went to a new ERP system and moving Avatax to the new platform was great. The customer support I got was nothing short of amazing.

  ### 38. Single Source of Truth with Seamless ERP Integrations and Easy Invoicing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rachael B. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

Source of truth for exemptions, ERP integrations, ease of invoicing.

**What do you dislike about Avalara?**

Some complex tax invoicing such as discretionary tax in Miami Dade County

**What problems is Avalara solving and how is that benefiting you?**

Solving: Assisting with State Audits, ensuring the information can be pulled with ease and confidence. Audit trail of information regarding multiple users. Economic Nexus queries, preparing to pay State taxes and giving enough notice to ensure the Company is prepared to pay same.

  ### 39. Easy to Implement with NetSuite

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

As a NetSuite professional and Avalara-certified user, I really appreciate how easy Avalara is to use and implement. The integration with NetSuite is pre-built, which makes it straightforward to incorporate Avalara into an implementation.

**What do you dislike about Avalara?**

One area that could be improved is customer support response time, especially when you're working through an implementation issue and need an answer quickly. I’d also love to see more detailed, step-by-step documentation specifically for NetSuite integrations, since having clear implementation guides would make troubleshooting and setup even easier.

**What problems is Avalara solving and how is that benefiting you?**

I help implement Avalara for my NetSuite clients. It helps our clients manage their tax and tax calculations.

  ### 40. Effortless Tax Compliance and Exemption Cert Management Across 36 States

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ashley N. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

manages tax regulations and exemption certs for 36 states

**What do you dislike about Avalara?**

struggles with multiple company codes and accomplishing things

**What problems is Avalara solving and how is that benefiting you?**

managing taxability and returns on 3 separate companies

  ### 41. Easy to Use and Highly Accurate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

easy and accurate. Everything flows from our system to avatax. exemption certs are also linked in. calculations are automatic

**What do you dislike about Avalara?**

I had a real problem trying to get CA back filing completed. The process took extremely long and we had a firm state deadline. Trying to get to the correct person was almost impossible.

**What problems is Avalara solving and how is that benefiting you?**

Avatax auto calculates sales tax and tracks our exemptions. The process is simple and it is easy to review the monthly calculations and file the returns. It saves us around 10 hours per month and probably much more than that since we now file in 32 states.

  ### 42. Streamlines Tax Compliance with Ease

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

I find Avalara easy to use, fast, and self-sufficient. Its automation of tax calculations helps make sure our business stays compliant across various tax codes, which is a big deal for us. I also really love their new AI features and am excited to see more of what they come up with next.

**What do you dislike about Avalara?**

Dealing with complex, multi-jurisdictional scenarios can be difficult for Avalara's AI. Sometimes it struggles with stacking multiple credits or understanding when incentives conflict with each other.

**What problems is Avalara solving and how is that benefiting you?**

I use Avalara to automate tax calculations and ensure compliance with multiple tax codes, eliminating the need for manual spreadsheets.

  ### 43. Helpful Risk Tax Assessment and a Smooth Move to Avatax

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kade R. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

They’ve been very helpful with our risk tax assessment. We’ve enjoyed working with them so much that we signed up for Avatax last week.

**What do you dislike about Avalara?**

The initial pricing proposal came in very high, and we were ready to walk away. After the meeting, they were able to adjust the quote so it was more in line with what we expected.

**What problems is Avalara solving and how is that benefiting you?**

Sales tax

  ### 44. Hassle-Free Filing and Peace of Mind with Avatax

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cheryl V. | CFO, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review.

**Reviewed Date:** June 30, 2026

**What do you like best about Avalara?**

Ease of filing and not having to worry about it

**What do you dislike about Avalara?**

The Avatax implementation process did not clearly define what counts as a single exempt certificate, leaving the scope of an "exempt cert" ambiguous.

**What problems is Avalara solving and how is that benefiting you?**

On time filing, as well as proper monitoring for nexus in states we don't currently file in.  This benefits us by alleviating interest and penalties we've had to pay in the past.

**Official Response from Celina Romera:**

> Hi Cheryl, thanks for taking the time to share your review. We’re glad Avalara gives you more peace of mind around filing. We also appreciate your note about exemption certificate guidance and will keep it in mind as we improve how we explain those details.

  ### 45. Peace of Mind with Accurate Tax Calculations and On-Time Filings

**Rating:** 4.0/5.0 stars

**Reviewed by:** Travis H. | Tax Specialist, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 24, 2026

**What do you like best about Avalara?**

Avalara manages all of our exemptions and calculates tax on our products, so we don’t have to worry about whether we’re calculating tax correctly. It also gives us peace of mind that filings will be completed on time, without us having to constantly monitor deadlines.

**What do you dislike about Avalara?**

The AI they are using still needs some work.

**What problems is Avalara solving and how is that benefiting you?**

Exemption Management, Tax Filings, and Tax Calculations. It is a massive time savings.

**Official Response from Celina Romera:**

> Hi Travis, thanks for sharing your experience with Avalara. We're glad to hear it's helping simplify your tax work and save you time, and we appreciate you calling out where we can keep improving. We value your feedback and are grateful to have you as a customer.


  ### 46. Easy Company Transitions That Keep Work Moving

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

The ability to transition between companies

**What do you dislike about Avalara?**

The amount of time it takes to get replies on VDA work.

**What problems is Avalara solving and how is that benefiting you?**

AP use tax automation

  ### 47. Responsive, Knowledgeable Support That Answers Clearly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kelli R. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

Support is responsive and well-informed about the products and services, and they’re able to answer questions clearly.

**What do you dislike about Avalara?**

The website has a few glitches and can lag during use. It isn’t always very user-friendly, and navigating it can feel a bit frustrating at times.

**What problems is Avalara solving and how is that benefiting you?**

It makes calculating sales tax on products simple and painless, and the process feels straightforward overall.

  ### 48. Easy-to-Use Sales Tax Calculations That Simplify Sales

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chase S. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 24, 2026

**What do you like best about Avalara?**

Its easy of use to go through the calculation of tax and making sales easy to use.

**What do you dislike about Avalara?**

Errors used to be a lot harder to identify and try to locate with the exact issue a sales tax error populated.

**What problems is Avalara solving and how is that benefiting you?**

Calculation of a number of sales tax invoices along with confirmation that our returns are being correctly done.

  ### 49. Avalara Simplifies Certificate Management and Cuts Repetitive Tasks

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lauren G. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

Avalara looks to take the repetitive tasks off the employees plate. The certificate management system is a great example of this through the tracking of the certificate expiration dates.

**What do you dislike about Avalara?**

The support from Avalara is not always fast when there is an issue with the platform/integration with your ERP system.

**What problems is Avalara solving and how is that benefiting you?**

Sales tax compliance and certificate collection tracking.

  ### 50. Avalara: Reliable Tools That Work Every Time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review.

**Reviewed Date:** September 23, 2026

**What do you like best about Avalara?**

Everything works and it doesn't correctly every time.

**What do you dislike about Avalara?**

Avalara is a great set of tools. They do have a cost related to it and if there was a way to bring that down, it would be awesome.

**What problems is Avalara solving and how is that benefiting you?**

The intuitive use of AI to facilitate everyday tasks and/or manual tasks with Aviator is a great step forward.


## Avalara Discussions
  - [Has anyone using Avalara experience issues with this service recently 2021?](https://www.g2.com/discussions/40448-has-anyone-using-avalara-experience-issues-with-this-service-recently-2021) - 3 comments, 2 upvotes
  - [Why Avalara can't answer the Drop Shipment Related questions? and dodge the questions by stating they are not CPA's and cannot advise.](https://www.g2.com/discussions/why-avalara-can-t-answer-the-drop-shipment-related-questions-and-dodge-the-questions-by-stating-they-are-not-cpa-s-and-cannot-advise) - 1 comment, 1 upvote
  - [Can I refile a return that was filed in an SST state without Avalara's assistance?](https://www.g2.com/discussions/31739-can-i-refile-a-return-that-was-filed-in-an-sst-state-without-avalara-s-assistance) - 2 comments, 1 upvote
  - [Do wholesale sales count toward NEXUS?](https://www.g2.com/discussions/31738-do-wholesale-sales-count-toward-nexus) - 2 comments, 1 upvote
  - [Does anyone have experience with a Zoho Books integration with AvaTax?](https://www.g2.com/discussions/24186-does-anyone-have-experience-with-a-zoho-books-integration-with-avatax) - 1 comment, 1 upvote

- [View Avalara pricing details and edition comparison](https://www.g2.com/products/avalara/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-25+19%3A52%3A23+-0500&secure%5Bsession_id%5D=97496abc-b99d-480f-a998-9d4477d8f45c&secure%5Btoken%5D=d388728b499a101500d1b467c1dc4bf3dc8f0ffe2627fabb736f7d395630c12f&format=llm_user)

## Avalara Features
**Global Shipping**
- Integration
- Reporting
- Labels
- Returns

**Tracking**
- Sales Tax
- VAT
- GST
- Exemptions
- Adjustments
- Localization
- Consumer Use Tax

**Tax Planning**
- Strategies
- Exemptions
- Credits
- Estimations

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Payments and Pricing**
- Global Tax
- Currency
- Payment Methods
- Cost
- Pricing

**Integrations**
- Integrations

**Tax Filing**
- Calculations
- Rules & Regulations
- Ad hoc Reporting
- Historical Reporting
- K-1 Reporting

**Global ecommerce management**
- Compliance
- Delivery Tracking
- Risk
- Documents

**Portals**
- Marketplaces
- Branding

**Remittance**
- Returns
- Notifications
- Global/Cross Borders
- Analytics

**Workflows**
- Integrations
- Importing
- Accounting Integration

**Additional Functionality**
- Tax Compliance
- Generative AI
- SSL Security
- Workflow Management
- Accounting
- Multiple User Accounts
- Audit Trail
- Tax Filing
- Client Management
- Activity Dashboard
- AI Copilot
- Electronic Filing
- Tax Planning
- Corporate/Business
- Dashboard Creation
- Multiple Data Sources
- Compliance Management
- Data Import/Export
- Sales Tax Management
- Client Portal
- Deadline Management
- Customizable Templates
- Status Tracking
- Exception Notification
- Audit Management
- Customer Accounts
- For Nonprofits
- Data Storage Management
- Document Management
- Electronic Submission
- Email Reminders
- Alerts/Notifications
- Data Visualization
- Reporting & Statistics
- Access Controls/Permissions
- Payroll & Employer Forms
- Tax Forms
- Reminders
- Activity Tracking
- Financial Analysis
- Data Verification
- Bank Reconciliation
- Mobile Access
- Payroll Management
- Multi-Currency
- Invoice Processing
- Value Added Tax (VAT)
- Taxation & Assessment
- Approval Process Control
- Electronic Payments
- Invoice Management
- Tax Management
- Task Management
- API
- Customizable Branding
- Property Tax Management
- Customizable Reports
- Time & Expense Tracking
- Real-Time Data
- Receipt Management
- Document Storage

**Agentic AI - Sales Tax and VAT Compliance**
- Autonomous Task Execution
- Natural Language Interaction

**Additional Functionality**
- Secure Data Storage
- API
- Credit Card Processing
- Access Controls/Permissions
- Policy Management
- Multi-Currency
- Invoice Management
- Cash Flow Management
- AI Copilot
- User Management
- Document Management
- Exemption Management
- Address Validation
- Accounting
- Audit Management
- For eCommerce
- Client Portal
- Document Templates
- Tax Calculation
- Generative AI
- Data Import/Export
- Tax Compliance
- Real-Time Data
- Tax Filing
- Audit Trail
- Transaction Tracking
- Taxability Verification
- Electronic Payments
- Activity Dashboard
- Workflow Automation

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