# Ometria Reviews **Vendor:** Ometria **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.7/5.0 **Total Reviews:** 41 ## About Ometria Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - \< 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more. ## Ometria Pros & Cons **What users like:** - Users value Ometria's **outstanding customer support** , which is knowledgeable, responsive, and eager to help maximize the platform's potential. (12 reviews) - Users highlight Ometria's **strong customer engagement capabilities** , enabling personalized experiences and optimized marketing strategies for better retention. (10 reviews) - Users appreciate the **seamless integration and powerful personalization** of Ometria for enhancing email marketing strategies effectively. (10 reviews) - Users highlight Ometria's **robust analytics capabilities** that enable effective customer segmentation and targeted marketing campaigns. (9 reviews) - Users value the **analytics expertise** of Ometria, enabling effective targeting and real-time insights for marketing strategies. (9 reviews) - Ease of Use (8 reviews) - Automation (7 reviews) - Automation Efficiency (6 reviews) - Data Management (6 reviews) - Data Segmentation (6 reviews) **What users dislike:** - Users experience a **steep learning curve** with Ometria, often struggling to grasp its extensive features and reporting options. (6 reviews) - Users experience **limited features** in Ometria, citing issues with complexity, reporting flexibility, and SMS capabilities. (5 reviews) - Users find the **reporting process time-consuming** , especially when analyzing complex customer data and visualizations. (5 reviews) - Users find the **complexity of Ometria** leads to delays and miscommunication, especially when seeking multi-team support. (4 reviews) - Users find the **complex reporting** feature of Ometria cumbersome and sometimes unclear, hindering their overall experience. (3 reviews) - Data Management (3 reviews) - Delays (3 reviews) - Expertise Required (3 reviews) - Inadequate Analytics (3 reviews) - Lack of Information (3 reviews) ## Ometria Reviews ### 1. Insights-Rich but not the best email solution **Rating:** 3.0/5.0 stars **Reviewed by:** Lisa K. | Head of Ecommerce & Digital Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Ometria?** I use Ometria for email marketing, automations, and reporting. I appreciate its great analytics and predictive insights. I like that it holds all the customer data, especially historic, from different platforms. We switched from Magento to Shopify, and Ometria has been invaluable in providing insight into historic data, becoming our source of truth when we couldn't access Magento anymore. **What do you dislike about Ometria?** Historic reporting is slightly skewed, as it doesn't report on gross numbers but solely on net. If I look back at email revenue, it gives me the number after returns, which makes it difficult to compare like-for-like. I also think the email builder is not as user-friendly as it could be. The initial setup was quite difficult. **What problems is Ometria solving and how is that benefiting you?** Ometria provides great analytics and predictive insights, holding customer data from different platforms like Magento and Shopify. It gives insight into historic data, serving as a source of truth when access to past platforms is unavailable. ### 2. Great Support and Easy-to-Use Platform for Channel Orchestration & CDP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Ometria?** Support, and help and guidance is great. Easy to use platform, powerful for channel orchestration as well as a CDP. **What do you dislike about Ometria?** Features not as strong as other platforms, for things like push, in app messages, whatsapp etc. **What problems is Ometria solving and how is that benefiting you?** email comms to customers. ### 3. A powerful CRM platform that rewards the patient user **Rating:** 4.0/5.0 stars **Reviewed by:** Namrata T. | Head of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Ometria?** We've been using Ometria for a while, and overall, it's a powerful customer data and marketing automation platform. The strongest point is definitely the customer segmentation capabilities. Being able to slice and dice customer data based on purchase history, browsing behaviour, and engagement metrics has helped us create much more targeted campaigns. The predictive analytics and automation workflows are also solid, helping us tailor communications effectively. **What do you dislike about Ometria?** That said, there are a few drawbacks. The learning curve is steeper than previous platforms I've used, Ometria is powerful but complex The UI and reporting are functional but can feel clunky and not as flexible as I'd like. Creating custom reports feels like it takes more clicks than necessary, and exporting data isn't totally smooth and seamless. **What problems is Ometria solving and how is that benefiting you?** Personalising email campaigns based on customer behaviour, improving engagement and repeat purchase rates. Centralising customer data, making it easier to create targeted campaigns without relying on multiple tools. ### 4. An Amazing CDP + CRM Tool! All in One! **Rating:** 5.0/5.0 stars **Reviewed by:** Dominika L. | Senior Specialist, Digital Marketing & E-Commerce Operations, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Ometria?** This tool offers a very comprehensive solution for both CDP +CRM. It is user-friendly, includes all valauable metrics such as CLV, revenue per customer, contact conversion rate, or customer repeat rate. You can easily leverage all of that data and build out an immerse e-mail/SMS strategy! We use the tool every single day, and are really satisfied with the results. I also really like their support team and working closely with a CSM - Lida has always been extremely insightful, providing us with great recommendations and tweaks to our strategy. I've opened many tickets in the past which have been resolved in a timely manner. Lastly, I really love their quarterly roadmap updates and their appreciation to feedback from the client side. **What do you dislike about Ometria?** I wish their SMS abilities were stronger; It would be great to combine both channels in one platform. In terms of data insights, I wish they offered a more comprehensive data analysis tool within the platform itself. **What problems is Ometria solving and how is that benefiting you?** Ometria is helping us utilize customer data and customer analytics. Thanks to the comprehensive CDP side of Ometria, we're able to leverage data-driven strategies and perform A/B tests that are brining valuable insights to the business overall. ### 5. The Ultimate Data & Experience Platform for Personalization and Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda G. | Chief Member, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Ometria?** Ometria has been a game-changer for our email and CRM strategy, seamlessly integrating advanced reporting, customer insights, personalization, and AI-powered intelligence to create 1:1 experiences our customers love. Its intuitive interface and ease of use make campaign execution and optimization effortless, even for complex segmentation and automation. As our Customer Data Platform (CDP), Ometria enables us to unify and centralize customer data across multiple touchpoints, providing a holistic view of our audience. By seamlessly integrating with our tech stack, it allows us to leverage real-time insights, segment customers with precision, and deliver hyper-personalized experiences at scale. With its AI-powered intelligence and advanced analytics, we can better understand customer behaviors, predict preferences, and optimize engagement strategies—driving stronger retention, increased customer lifetime value, and more meaningful, data-driven connections. Ometria offers everything we need in one place, making it an indispensable tool for our team. From seamless integrations and AI-powered recommendations to advanced segmentation and reporting, it has helped us elevate our retention marketing and optimize our program for long-term success. Their customer support is outstanding—knowledgeable, responsive, and always eager to help us maximize the platform's potential. I highly recommend Ometria to any brand looking to drive engagement, build loyalty, and scale long-term customer growth through intelligent, data-driven marketing. **What do you dislike about Ometria?** There’s very little to dislike! Like any robust platform, there is an initial learning curve, especially when exploring the more advanced features. However, Ometria’s onboarding, documentation, and hands-on support make the transition smooth. Any time we have a request or need assistance, their team is always willing to help. **What problems is Ometria solving and how is that benefiting you?** Ometria is helping us solve key challenges in personalization, automation, and data-driven customer engagement. Before implementing Ometria, we faced limitations in creating truly 1:1 personalized experiences for our customers and struggled with segmenting and engaging them in a meaningful way. The platform has enabled us to centralize customer data, gain deeper insights into behaviors and preferences, and automate targeted messaging—ultimately helping us build stronger customer relationships and drive retention. Additionally, Ometria has streamlined our email marketing and CRM strategy, allowing us to optimize performance through advanced reporting, predictive analytics, and AI-driven recommendations. This has been crucial in making data-backed decisions, improving engagement, and increasing customer lifetime value. The platform’s ease of integration with our tech stack and seamless execution of campaigns have made it an invaluable tool in scaling our retention strategy and enhancing our overall customer experience. ### 6. Extremely User Friendly + Amazing Support Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Alessandra B. | Email & SMS Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Ometria?** Ometria is very easy to learn and use. If there is a function you are not quite sure of how to use or implement the team is quick to jump to task to figure out how to troubleshoot or simply show how to execute a new function. There are many features to capitalize on, that can be effectively be tailored to your business or reporting needs. **What do you dislike about Ometria?** Nothing so far. Yet to run into an issue. **What problems is Ometria solving and how is that benefiting you?** Offering a user friendly and efficent way to build both broadcast and autmated email flows, allow for customer data to flow in the backend that can be easily be segmented and post campaign data/ analytics tracking. The support offered is also fantastic and well organized. ### 7. Great email marketing platform with user-friendly features and responsive support **Rating:** 4.0/5.0 stars **Reviewed by:** Rova R. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Ometria?** When I first discovered Ometria 3 years ago, I was immediately impressed by its integrated CDP. It offers a comprehensive customer snapshot, including metrics like customer value, frequency, and email engagement... to name a few. The platform’s user friendly interface makes it a pleasure to use daily for building email campaigns, automations, and segments. I’ve also interacted with the customer service team on a different occasions and have always been satisfied by their responsiveness and the quality of their support. Additionally, I had the opportunity to work with the creative team to rebuild our templates, and they were fantastic in accommodating our requests. **What do you dislike about Ometria?** It would be great to have the option to duplicate a template between broadcast and automation campaigns to save time and avoid rebuilding templates from scratch. In terms of data insights, I’d love to see more detailed information on the days and times people are opening or clicking emails. This would provide valuable learnings about customer engagement behaviour. That said, I appreciate that the issues I’ve raised in the past have been considered as part of a survey. It’s encouraging to see that client feedback is being heard and acted upon. **What problems is Ometria solving and how is that benefiting you?** Platform is easy to use, with automation flows that are simple to build, supported by blueprint options as helpful starting points. It also offers a great array of reporting features. ### 8. User-friendly platform with excellent support and advanced reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Emily B. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Ometria?** Ometria is a fantastic platform that is user-friendly for all team members, regardless of experience level. The email builder is intuitive, and the data reporting is the best I’ve seen from an ESP. Ometria is continuously evolving, adding new features, and actively seeking user feedback during the process. Their support and development teams are excellent, and the customer success managers are highly knowledgeable, supportive, and great to work with. **What do you dislike about Ometria?** The only limitation I’ve encountered with Ometria is the cap on the number of dynamic segments. While the allowance is generous and encourages us to keep the platform organized and up to date, it can occasionally slow us down when we need to remove segments to create new ones. **What problems is Ometria solving and how is that benefiting you?** Ometria’s detailed data and reporting capabilities allow us to enhance personalisation based on customers’ past purchasing and viewing behaviours, helping us deliver more relevant and effective communications. ### 9. Powerful and easy to use CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie B. | Associate Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Ometria?** Ometria makes it really easy to send personalized messages tailored to our customers’ behavior and preferences. We’ve also been able to quickly uncover useful insights and put them into action. **What do you dislike about Ometria?** There was a bit of a learning curve at first when it came to fully understanding all of the capabilities Ometria has to offer. **What problems is Ometria solving and how is that benefiting you?** Before Ometria, building targeted campaigns took a lot more manual effort. Now, we can quickly identify key customer segments and trigger personalized journeys, which saves time for our team and delivers a better experience for our customers. ### 10. Great data/marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia E. | Senior Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Ometria?** Ometria has been very easy to use, it has lots of custom features and has great customer support. I've dealt with a team members who have gone above and beyond to ensure we're getting the most out of Ometria and to ensure we are happy. Emails are easy to design and build, and data can be easily customised. Automated campaign journeys are simple to create, and the team is always on hand to help with any questions that arise along the way. Ometria offers a good amount of integration options with other platforms such as Meta, which is really beneficial for lead-generation campaigns. **What do you dislike about Ometria?** As there are so many options for reporting, the different jargon and different types of reports can get a bit daunting for some team members. Would be good to include some sort of glossary and also tips on analysing the data. Would help junior members especially. **What problems is Ometria solving and how is that benefiting you?** Ometria has tied together a few platforms we were using where we can now access the information in one place, predominantly tying together our CRM/data system and email campaign platforms. ### 11. A great CRM tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Ometria?** The platform excels in email marketing, providing easy-to-use tools for creating, automating, and analysing campaigns. Its segmentation and reporting features deliver insights into customer behaviors, such as average order value, lifetime value, and engagement patterns, making it easy to personalise and optimise customer journeys. The recent launch of SMS within the platform also allows for easy omni channel communication and optimisation. **What do you dislike about Ometria?** At times, seeking assistance from multiple teams, such as support or engineering, can lead to delays, and the platform's complexity occasionally results in miscommunication or misunderstandings. However, the CSM team are always on hand to try and unlock any blockers or delays. **What problems is Ometria solving and how is that benefiting you?** It enables us to create personalised and targeted marketing campaigns by leveraging advanced segmentation and customer insights. The platform also simplifies the creation, automation, and execution of email and omnichannel marketing campaigns, streamlining workflows for the team. Integrations with other tools and platforms like Meta, also make it easier to execute and support multichannel strategies and lead-generation campaigns. ### 12. A great CRM platform **Rating:** 4.0/5.0 stars **Reviewed by:** Oliver C. | Digital Marketing Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Ometria?** Ometria is easy to use with multiple features to help with building and sending broadcast + automation emails to large audiences. The built in metrics and insights go a long way in helping to analyse customer behaviour and retention. **What do you dislike about Ometria?** Occasionally, when needing help from multiple teams such as the support team or the engineering team, correspondance can take a while and sometimes with how in-depth the platform is, issues can get lost in translation. **What problems is Ometria solving and how is that benefiting you?** We use Ometria for a wide range of purposes and it acts as an all encompassing, one-stop-shop for us. It is easy to use and takes out a lot of leg-work that you might find if you had to use multiple platforms for automation, analytics, customer data etc. ### 13. A Vital Tool for our CRM Plans **Rating:** 4.5/5.0 stars **Reviewed by:** Harriet Jane C. | Digital & CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Ometria?** Ometria has been vital to our CRM strategy. Not only is their day-to-day support from the technical team and the account managers indispensable, but they are also central to our annual KPI setting and plans. Their dedicated team conduct regular business reviews with actionable suggestions to optimise revenue and boost engagement throughout the customer lifecycle. The avenues for data collection and analysis seem endless, and the platform itself, particularly from an email marketing perspective, is incredibly user friendly. **What do you dislike about Ometria?** Whilst it’s easy to extrapolate data from Ometria, they should work on data visualisation tools. I’d love to be able to look at revenue by e.g. age range, but this is a very manual process, checking revenue against each age range one by one. This can make reporting time consuming, particularly when looking into more complex customer data. It can therefore take longer to spot certain insights. **What problems is Ometria solving and how is that benefiting you?** Ometria consistently helps with reporting and insights, segmentation, personalisation, email marketing, automation, customer retention and loyalty. After using their Retail Success Model, our 12-month customer repeat-rate increased by 18%. ### 14. A great platform for marketing & CRM goals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Ometria?** The Ometria platform allows the user to gain insights on customer data through segmentation and reporting functionalities. The segment explorer is something we use regularly as it is particularly key in identifying specific customer patterns and behaviours such as AOV, lifetime value and overall engagement. This allows optimisation of customer journeys further to create a personalised and targeted experience for the customer. **What do you dislike about Ometria?** Sometimes when new features have launched, we have experienced some hurdles in using these to their full potential at first due to the inability to test in a safe environment, or technical issues preventing immediate use. The Ometria support team are very helpful, but if escalated to the engineering team, some things can take longer to be resolved. **What problems is Ometria solving and how is that benefiting you?** Ometria allows us to gain insights on our customer database, in order to personalise and optimise our email marketing campaigns further. ### 15. Ometria placed the customer back at the heart of our communication strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Liz L. | Group CRM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Ometria?** Ometria was the turning point in our digital marketing strategy. After a pain free implementation process we were able to self serve all of our data segmentation, creative and reporting needs. Ometria not only unlocked invaluable insight to the CRM team, but also Loyalty & Commercial. It soon became the beating heart for our customer strategy. What I loved most about the system was new projects were dealt with as part of our agreement, limiting extra cost with Customer Success Managers who would support with the end to end task. **What do you dislike about Ometria?** I honestly can't give a downside! Additional requests coming into our team as a result of the insight we now had would be the only downside! **What problems is Ometria solving and how is that benefiting you?** Our initial objective after onboarding was to improve our levels of marketing automation. Our previous provider only had the capability for us to run a welcome journey but ometria unlocked a variety of triggered journeys. Ultimately, more automation meant more revenue for CRM! ### 16. Best CDP Platform for DTC **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah S. | ECRM & Digital Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Ometria?** The customer support from the team is incredible! The guidance that you receive from your CSM is invaluable. **What do you dislike about Ometria?** I wish new launches occurred more frequently **What problems is Ometria solving and how is that benefiting you?** Providing a platform that allows us to easily access customer data and create a more personalized experience for them. ### 17. Footwear & Clothing Brand | Head of Ecommerce | Using Ometria for 5 years now **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Ometria?** Realtime analytics, gives me a real time view of gross web revenue combined from our 7 shopify stores which is harder to get elsewhere since the switch to GA4. The ability to view the lifetime value of customers gained through specific campaigns & the immidiate value of said customers. Due to the ease of creating and overlaying of segments vs the out of box reports we can view these in short order without needing to export data from platform. **What do you dislike about Ometria?** Set up of the custom events to support specific functions like back in stock email and preference centre updates were not out of the box in core integration. However we were well supported by the ometria team along with our SI to bring us through this process and have it working well now. **What problems is Ometria solving and how is that benefiting you?** Ometria is our central point for customer segmentation and also the engine which drives both our broadcast email coms and email automation. ### 18. Great Omni-Channel CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Ometria?** Lots of ways to look at omni-channel customer data, can really get granular and great client support to get the most out of the platform. **What do you dislike about Ometria?** Are some limitations with ease of use, and with larger databases processing information timely. **What problems is Ometria solving and how is that benefiting you?** Ometria brings together omnichannel data with extensive reporting. ### 19. Great Platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Ometria?** Great team behind the platform! They're always willing to help and provide solutions to issues/improve our program. **What do you dislike about Ometria?** Load time can be slow making it tough to execute day-to-day responsibilites. **What problems is Ometria solving and how is that benefiting you?** Great insights into customer behaviors. ### 20. Great customer data platform for retail and omnichannel brands. **Rating:** 5.0/5.0 stars **Reviewed by:** Nick R. | Head of E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Ometria?** Ometria is fantastic at analysing complex customer data and providing information back to users. **What do you dislike about Ometria?** Would love the ability to customise reports and tailor them to our business. Would also love some 'basic' reports on customer subscription details that are off the shelf. **What problems is Ometria solving and how is that benefiting you?** Ometria helps us understand our customer behaviour and data in a way that we never could previously when using Excel. ### 21. User friendly CRM platform with good automation functions and ability to access customer insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica H. | CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Ometria?** Ometria is a user-friendly tool, regardless of previous experience with CRM platforms. The team takes great care in understanding your company goals, providing you with a data audit and a bespoke marketing action plan to meet them. The ability to segment and filter your audience is very good, templates and automation journeys are easy to build; data insights are in-depth and easy to access. The platform also includes 'Realtime' where you can see a live view of active visitors, traffic source, orders, popular products being browsed and bought and revenue generated. This access to immediate data empowers our marketing teams to make data-driven decisions. It's also worth noting that the support team is very prompt in getting back to requests, and there is regular communication from your CSM. **What do you dislike about Ometria?** Some features are missing basic elements, for example you're unable to delete or archive unused coupon pools and the website overlay has limited customisable options and no spam filter. In terms of targeting, the automation segmentation isn't the same as the main filter which can cause additional work. Although support is prompt if the issue needs to go to dev to investigate it can take weeks for a solution to be found due to them working in sprints. **What problems is Ometria solving and how is that benefiting you?** As a company we saw exponential growth in 2020 and 2021. This year we are focusing on retention and understanding our audience. Ometria is crucial in helping us understand the customer experience. Not only do we now have excellent customer insights, we are able to efficiently personalise customer journeys based on their behaviours and needs. ### 22. This was a great choice of ESP tool for our ecomm business **Rating:** 5.0/5.0 stars **Reviewed by:** George G. | Co-Founder, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Ometria?** This was a great choice of ESP for us to handle our emails (including both broadcast and personalised automation), but also has been great more broadly for lifecycle marketing as we use it to push customer data through to social platforms. It also provides incidental additional benefits in terms of analytics and so on which we have found much more helpful than previous tools we've used. **What do you dislike about Ometria?** Generally the tool meets all the requirements we need it for; but they could think about adding a few extra features and integrations maybe e.g. a Segment integration, although I understand there is plenty in the pipeline for 2021. **Recommendations to others considering Ometria:** This is well worth the consideration if you have a lot of ecommerce customers and need to personalise emails at scale, as well as needing more control over segmentation of broadcast emails. **What problems is Ometria solving and how is that benefiting you?** Automated personalised emails at scale, as well as a strong platform for segmenting and sending our broadcast emails. We have seen 100%+ growth in email revenue over the last year thanks to what we have been able to do with Ometria. ### 23. Game-changing CRM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rowan L. | Senior Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Ometria?** Ometria was a huge step up from our previous platform - not only is it incredibly easy to use, it is also intuitive and constantly evolving using client feedback. Both our CSM and the Ometria Support team have been an invaluable resource, and the onboarding process was smooth and very well planned. The ease of building broadcast and automation programmes is excellent. We've improved on our existing lifecycle programmes and we've been able to set up some more complex targeted triggers to different types of customers with the use of their segment builder. With the use of the segment builder we're able to create complicated segments for analysis; helping us to provide insights to the wider marketing team. 12-months after onboarding, on our email marketing channel has never performed better and thanks to Ometria, we're consistently finding new ways to make improvements. **What do you dislike about Ometria?** Very little. Although the segment explorer has excellent scope there is sometimes slightly more complex criteria I'd like to segment on. For example, one improvement I'd love to see is being able to filter by attributes of invalid orders (in our case for free samples). As there is a clear process for feeding back challenges in to the product team, Ometria have proven to be open to hearing constructive criticism and building in solutions into their roadmap. **Recommendations to others considering Ometria:** Consider not only what they can do to help your business now, but how they will be able to help in 5 years time. Support regardless of how recent you started using an ESP is crucial. And take a realistic view of how much resource you have to dedicate to your email channel - this platform is excellent but the more resource you can dedicate, the more success you'll see. **What problems is Ometria solving and how is that benefiting you?** In the past our email marketing has been a 'one-size-fits-all' approach and reliant on broadcasting the same message to everyone. Thanks to Ometria we have been able to enhance personalisation and through the use of their automation flow builder we've been able to tailor a customers journey so they receive relevant personalised emails at key points in their journey. Ometria has helped us understand our customers behaviour, improve segmentation, and build out a really exciting roadmap to help us improve LTV and brand affinity. ### 24. Fantastic CRM and Marketing Automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew S. | Head of IT and Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Ometria?** Ometria has a seamless integration with the Magento ecommerce platform and straight forward to implement and configure. The Ometria professional services team have assisted us with two platform migrations over the years and provide excellent support in terms of more advanced campaign configuration and email templating. We have regular and useful contact with our account manager who is always on hand with new ideas to drive growth using the platform. **What do you dislike about Ometria?** The platform works as advertised and meets our needs. **What problems is Ometria solving and how is that benefiting you?** We use Ometria for all of our Lifecycle Marketing. New leads are largely captured through popups and from that we send general broadcast newsletters out as well as personalised emails depending on browsing and purchase history. They also help solve the problem of basket abandonment and provide fully automated campaigns for basket recovery. We make good use of their Realtime Dashboard and reporting as a key analytics tool in the business allowing us to react quickly on marketing decisions. ### 25. Ometria has transformed our email marketing and improved our understanding of our customers **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel A. | Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Ometria?** With Ometria we are able to send targeted, automated emails to customers based on a plethora of factors and we now understand our customers better than we ever have done before thanks to insights in Ometria. The user interface is simple and easy to understand, but allows for in-depth analysis and customisation. We have regular meetings with our Customer Success Manager who advises us on how best to utilise the platform. **What do you dislike about Ometria?** We now have so many campaigns set up, and often these are fairly complex, so it can on occasion be a little overwhelming when wanting to make changes to these campaigns. **What problems is Ometria solving and how is that benefiting you?** Our email marketing was always a little too 'one-size-fits-all' and reliant on broadcasting the same message to everyone. Through enhanced personalisation and particularly the use of more automated emails, we've been able to send emails that are more tailored to the individual. ### 26. Our recommended platform for building customer relationships **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan H. | Founder & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Ometria?** Ometria is a powerful platform offering a wealth of customer insight and communication capabilities while remaining user friendly. Its reliability has been a big positive for our business. We have never experienced any maintenance or deliverability issues, and Ometria's account managers and customer service advisors are very knowledgeable, responsive and friendly. It's great to work with such a reliable tool and people. **What do you dislike about Ometria?** There isn't much to dislike, but as with any product, there can be improvements. One of our early challenges was not having API access, but Ometria communicated with us that it was part of the roadmap, and they delivered. There could be more improvements on the reporting side as information is sometimes hard to find or not available. It would also be great to see more customisation options around automation to further streamline our communications. **What problems is Ometria solving and how is that benefiting you?** We've been an Ometria customer for many years. In that time, Ometria has helped us understand our customers, improve our email segmentation, grow our brand awareness and improve our ROI. We have also lowered our volume of emails sent by promoting personalised messaging, relevant for each contact, reducing mass communication. Our goal is to build long term relationships with our customers, and Ometria helps us on that journey. ### 27. The Greatest Insight into the Customer Journey **Rating:** 5.0/5.0 stars **Reviewed by:** David A. | E-commerce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2021 **What do you like best about Ometria?** Ometria provides the tools to see a full 360 journey of your customer. Statistics like this would only be possible with additional members of staff to analyse the data, but the Ometria platform enables us to see it all in one place. The functionality of the platform itself enables us to personalise our content for customers with very little effort but with maximum results. **What do you dislike about Ometria?** The efficiency of the platform means we are constantly striving to do more. This is not a negative of Ometria, but more a challenge we experience internally as we want to continue to grow. As a small team, we aren't able to achieve everything we want to because the possibilities of the platform are almost limitless. We must be patient to achieve it all. **What problems is Ometria solving and how is that benefiting you?** Customer insight is key for a jewellery brand; what styles are popular, what does and doesn't sell, who are our VIP customers. All these questions are answered with Ometria, it means we can remove underperforming products, reward returning customers and upsell matching jewellery products. ### 28. The ESP to help us understand our customers and reach our goals **Rating:** 5.0/5.0 stars **Reviewed by:** Anna Sara R. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2021 **What do you like best about Ometria?** A great tool for ecommerce marketers to gain invaluable insights into customer behaviour, customer lifecycle, create dynamic segments, deliver broadcast and auto email campaigns, push data into social, Google or other tools such as Mention Me. Plus the tool is very easy to use and intuitive and the team is great when you do need help. **What do you dislike about Ometria?** Not much to add here. Maybe the email templates could so with some more design features but there's already plenty there that we can use to build beautiful emails easily and quickly. **What problems is Ometria solving and how is that benefiting you?** The customer insights and the ability to create dynamic and static segments have proven to be invaluable. We've also built a lot of automated email flows with a lot of different journeys based on behaviour that has helped us grow. We have more insight into our customer data than we had previously with Google Analytics, we can make better decisions that are based on strong data. ### 29. Fantastic CRM platform that continues to evolve. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Ometria?** The term 'easy to use' is obviously quite subjective - particularly when describing a massive, complex, constantly evolving CRM platform. When I started using Ometria a little over 12-months ago, I was brand new to CRM. I was handed the reigns of a successful marketing channel at the start of a global pandemic, and faced with a rushed handover period. It was a total baptism of fire. The biggest compliment I can pay to Ometria is that while assistance was always available, I barely had to ask a single question. 12-months on our email marketing channel has never been healthier and thanks to Ometria, we're consistently finding new ways to make marginal gains. I can't recommend them enough. **What do you dislike about Ometria?** Ometria's annual LifeCycle event is fantastic, but it would be nice to have more opportunities to benchmark against other businesses. Support could be slightly quicker at solving issues. **Recommendations to others considering Ometria:** Ometria is a super intuitive platform with a bunch of great features. It provides a number of key reporting metrics and collects a tonne of beneficial customer data that will allow you to build custom segments, identify valuable behaviors, and ultimately, make smarter business decisions. Arrange a demo. Ometria will be able to provide a complete overview of the platform and its benefits. **What problems is Ometria solving and how is that benefiting you?** We're finding new ways to use segmentation to identify contacts that are likely to be interested in our own brand products/subscription service. ### 30. The best CRM Platform i've ever used. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicola D. | CRM Lead (Paternity Cover), Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Ometria?** I've used the Ometria Platform for 5 years, across 4 different businesses - my favourite thing about Ometria is how they have flexed, adapted and innovated to both the individual needs of a client and the eCommerce landscape over those 5 years. They are constantly innovating and iterating to make their product a better experience for you as a user, but also for your customers and the output of your marketing team efforts. It is very easy to use and integrate, the customer intelligence and instant customer segmentation allows teams to make an impact quickly once it's on boarded. And the clear USP for me, is the guidance you get from the customer success team who help all stakeholders interpret the customer insights, create an actionable strategy that results in incremental revenue. Unlike other providers, you receive weekly CSM strategic support to develop your CRM strategy and tactics. **What do you dislike about Ometria?** Very little. The only challenge I have had is creating time seriesed historic data customer segments. There is a clear process for feeding challenges back in to the product team. **What problems is Ometria solving and how is that benefiting you?** - Incremental revenue through customer database segmentation at RFM level. Supporting retention and acquisition strategies. This feeds into FB, PPC, Referral, Instagram marketing. - Retention KPI setting and benchmarking - Clear overview of best customers and ability to prioritise customer marketing strategies - Financial planning. A vital part in building out financial models in a number of businesses i've worked in to forecast acquisition and retention needs with easy access to data - Single tech for CRM and BI. Reducing the need for multiple platforms and tech. ### 31. CRM has never been so seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Bryony T. | Senior Ecommerce Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Ometria?** The tool is easy to use, constantly evolving using real customer feedback and beta testing programs. The support team is efficient, helpful and timely in response - and the support documentation is simple to access and very useful. The account managers are all very knowledgeable as well and eager to help and improve your programs with you. In terms of the tool itself, the improvements to the ease of building automation programs is excellent - we've been able to re-build our full lifecycle suite in the past couple of months (with only 1 email exec working) without any issues. The segment builder for me however is the most useful bit of kit - it's very simple to create quite complicated segments now for analysis; and I use this feature for all sorts of things beyond the world of CRM. **What do you dislike about Ometria?** I wouldn't say I particularly dislike anything. The tool has evolved tremendously over the years, and any concerns I had previously have all been addressed. As we start to move into the realms of doing more complicated programs i.e. multiple welcome programs based on your affinitys, things become a little more complicated - but nothing that the tool is unable to overcome. The one thing that perhaps still needs some work is how we treat returned orders - these can complicate CLV, order counts and affinities, and thus affect lifecycle programs. **What problems is Ometria solving and how is that benefiting you?** Our full lifecycle campaign is finally taking flight - for the first time in a long time I truly believe that we are able to target our customers with much more relevent comms based on their lifecycle stage. We've worked hard to improve our KPI's across email, and we're very satisfied with the results we're seeing. During the past year it's been tough on all channels, however email has remained strong - and that's testiment to the dedication of work we've put into this channel. ### 32. Intuitive platform to grow revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Anna W. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2021 **What do you like best about Ometria?** Ometria is easy to use and very intuitive. It really does help grow revenue if used to its potential. **What do you dislike about Ometria?** Although Ometria are one of the best at database reporting I often have questions I have to go elsewhere to answer. This is because I am a data geek and love analysis though. I definitely wouldn't let this put anyone off exploring the platform. **What problems is Ometria solving and how is that benefiting you?** Ometria enables me to create dynamic customer segments that I can use across market platforms. I have also automated several customer journeys which has resulted in a growth in revenue per customer as well as increased retention rates. ### 33. Great platform and partner **Rating:** 5.0/5.0 stars **Reviewed by:** Renee R. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Ometria?** Ometria is a great partner and platform, easy to use and offers strong data insights. The support we receive from our Account Manager and extended team is exceptional, a real partnership in growing our business. **What do you dislike about Ometria?** There isn’t anything we dislike, new features are always being released. In the future further segmentation options would be beneficial **What problems is Ometria solving and how is that benefiting you?** • Lifecycle: Has ensured our content is relevant to the consumer. • Automation emails: Building out our automation emails in Ometria has seen significant increases in revenue. • Insights & Reporting: efficient and effective reporting capabilities. ### 34. Ometria, Game Changer. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Ometria?** Generally speaking, after years of working with many ESP's, Ometria is a game-changer! The sheer ease of finding critical insights and data... then using it to drive positive results requires very little training. In addition the ease of onboarding, setup and use, out-of-the-box functionality vs peers and critically the onboarding & support given by the Ometria teams. **What do you dislike about Ometria?** Honestly, not much to dislike - and we certainly haven't yet found any frustrations or limitations with Ometria. Further development of the design tools for email templates would be welcome, and a better view on upcoming product roadmap would be useful, but other than that... very happy. **Recommendations to others considering Ometria:** Very highly recommended! **What problems is Ometria solving and how is that benefiting you?** Very quickly, Ometria became the defacto view of the online business, from a reporting and insights perspective but also it's been so easy to adopt across the whole organisation.... it's revolutionised trade/marketing meetings with real-time insights, campaign performance visibility and a view on how our customer is interacting with us. Additionally - a single view of our customer across digital and retail out of the box.... felt impossible before Ometria! ### 35. Incredible customer insight **Rating:** 4.5/5.0 stars **Reviewed by:** debbie w. | Chief Brand Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2021 **What do you like best about Ometria?** The user interface is intuitive. Everyone in the business uses Ometria, even the design team. We often find ourselves transfixed to the screen watching everything happen live. **What do you dislike about Ometria?** No real downsides but the email tools are neat and you need a person dedicated to CRM to be able to execute sophisticated campaigns or you won't be making the most of the opportunities. **What problems is Ometria solving and how is that benefiting you?** Quick insight for decisions without requiring analysts. ### 36. World class marketing platform, built for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** James F. | Ecommerce Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Ometria?** Speed of integration, easy to use, limitless support **What do you dislike about Ometria?** Nothing yet, it's built such there doesn't seem to be any feature bloat, it's all useful **What problems is Ometria solving and how is that benefiting you?** Who is our customer fundamentally? Manage customer lifecycles using a product based journey. Understanding that our assumptions had been wrong or too opinion-led previously ### 37. Invaluable software. **Rating:** 5.0/5.0 stars **Reviewed by:** Henry G. | Creative Director & Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Ometria?** Easy interface, intuitive and with rich insights. **What do you dislike about Ometria?** It is great, no downsides. We wouldn't use it if it wasn't best in class. **What problems is Ometria solving and how is that benefiting you?** Automation of email and customer journey. Customer analytics. Makes us money through improving our marketing efficiency. ### 38. Helpful, thorough and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Ometria?** Great customer support and easy functionality to use. **What do you dislike about Ometria?** it would be good to have the functionality where you can change the design of a block in an email based on whether it is viewed on a phone or on a computer refunds built in would be handy integration with a POS system for a full omnichannel experience **Recommendations to others considering Ometria:** Get it, its great for SME. **What problems is Ometria solving and how is that benefiting you?** Customer lifecycle management and insights, automated communications, segmentation ### 39. Great tool and easy to use, all for an affordable price. **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel L. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Ometria?** A cross-channel marketing platform that gathers & profiles customer data to provide retailers with insights for creating campaigns. Not just another email tool. we fall in love with the insight that this gives them us on our customers. It enables us to engage rather than just firing poorly targeted e-mails. As a CRM Ometria is easy to use and accurate. The real time view give you an instant view on what is going on your site. The main benefit of Ometria is the multiple automation feature they include. Customization CTA, Drip campaigns, Dynamic content, Sale Intelligence, Date Segmentation and social marketing. The customer service is also great. You get a dedicated customer success manager who is always available and responsive. **What do you dislike about Ometria?** Like many solutions in this product area, needs a certain level of commitment to make the most of the power of the platform but it'll be worth it.The other thing which I think Ometria could improve on would be personalization. There are currently very options to personalize content to individuals. Something else to consider would be the charges which are encured if you go over the agreed broadcast e-mail send levels. This has happened our e-mail send until our agreement renewed. Although this is something I have included as a dislike, Ometria could not of been more helpful in finding option in order to get around that fact we had gone over our allotted broadcast e-mails. **What problems is Ometria solving and how is that benefiting you?** Trust in customer data to be able to make marketing decisions. Also finding an affordable tool that was able to manage the scale of our data effectively and accurately. ### 40. Rigid for designers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2019 **What do you like best about Ometria?** It has a good layout and is easy enough to use one you know what you’re doing. The UI is nice and easy to navigate and read. **What do you dislike about Ometria?** It’s too rigid for designers to use because the CSS cannot be accessed per email campaign you are working on. You’d have to create a new master template for it. The HTML developers on their side are also slow at fixes and coming up with solutions . **What problems is Ometria solving and how is that benefiting you?** It seems to be working well with the team in terms of segmenting our audiences and it is clever at hiding design elements for different segments. Real time data is also collected. ### 41. Intelligence over superficiality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2019 **What do you like best about Ometria?** The massive amount of information Ometria can crunch makes segmenting audiences simple and clear. **What do you dislike about Ometria?** The actual template builder could be more intuitive in-keeping with some competitors. **Recommendations to others considering Ometria:** It is definitely worth getting a demo - you’ll be impressed. **What problems is Ometria solving and how is that benefiting you?** Ometria works amazingly with Magento so we are finding automation campaigns are proving very effective. Having a Customer Success Manager is also fantastic as we catch up regularly to find ways to improve. ## Ometria Discussions - [How do you use Ometria?](https://www.g2.com/discussions/how-do-you-use-ometria) - [What is the use of Ometria?](https://www.g2.com/discussions/what-is-the-use-of-ometria) - [Where is Ometria based?](https://www.g2.com/discussions/where-is-ometria-based) - [What does Ometria do?](https://www.g2.com/discussions/what-does-ometria-do) - [View Ometria pricing details and edition comparison](https://www.g2.com/products/ometria/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-15+03%3A31%3A14+-0500&secure%5Bsession_id%5D=9c9c123c-8759-42ee-bd46-8b0b15a47b01&secure%5Btoken%5D=6a8de1d3e8ba923a86019afd83501619226b53743d58b613d035269164dac233&format=llm_user) ## Ometria Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Visitor Behavior** - Monitoring - Targeting **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Ometria Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,301 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (756 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (583 reviews)