Ometria Reviews & Product Details

We've been using Ometria for a while, and overall, it's a powerful customer data and marketing automation platform.

The strongest point is definitely the customer segmentation capabilities. Being able to slice and dice customer data based on purchase history, browsing behaviour, and engagement metrics has helped us create much more targeted campaigns.

The predictive analytics and automation workflows are also solid, helping us tailor communications effectively. Review collected by and hosted on G2.com.

That said, there are a few drawbacks.

The learning curve is steeper than previous platforms I've used, Ometria is powerful but complex

The UI and reporting are functional but can feel clunky and not as flexible as I'd like. Creating custom reports feels like it takes more clicks than necessary, and exporting data isn't totally smooth and seamless. Review collected by and hosted on G2.com.

This tool offers a very comprehensive solution for both CDP +CRM. It is user-friendly, includes all valauable metrics such as CLV, revenue per customer, contact conversion rate, or customer repeat rate. You can easily leverage all of that data and build out an immerse e-mail/SMS strategy! We use the tool every single day, and are really satisfied with the results.

I also really like their support team and working closely with a CSM - Lida has always been extremely insightful, providing us with great recommendations and tweaks to our strategy. I've opened many tickets in the past which have been resolved in a timely manner.

Lastly, I really love their quarterly roadmap updates and their appreciation to feedback from the client side. Review collected by and hosted on G2.com.

I wish their SMS abilities were stronger; It would be great to combine both channels in one platform.

In terms of data insights, I wish they offered a more comprehensive data analysis tool within the platform itself. Review collected by and hosted on G2.com.

Ometria has been a game-changer for our email and CRM strategy, seamlessly integrating advanced reporting, customer insights, personalization, and AI-powered intelligence to create 1:1 experiences our customers love. Its intuitive interface and ease of use make campaign execution and optimization effortless, even for complex segmentation and automation.

As our Customer Data Platform (CDP), Ometria enables us to unify and centralize customer data across multiple touchpoints, providing a holistic view of our audience. By seamlessly integrating with our tech stack, it allows us to leverage real-time insights, segment customers with precision, and deliver hyper-personalized experiences at scale. With its AI-powered intelligence and advanced analytics, we can better understand customer behaviors, predict preferences, and optimize engagement strategies—driving stronger retention, increased customer lifetime value, and more meaningful, data-driven connections.

Ometria offers everything we need in one place, making it an indispensable tool for our team. From seamless integrations and AI-powered recommendations to advanced segmentation and reporting, it has helped us elevate our retention marketing and optimize our program for long-term success. Their customer support is outstanding—knowledgeable, responsive, and always eager to help us maximize the platform's potential.

I highly recommend Ometria to any brand looking to drive engagement, build loyalty, and scale long-term customer growth through intelligent, data-driven marketing. Review collected by and hosted on G2.com.

There’s very little to dislike! Like any robust platform, there is an initial learning curve, especially when exploring the more advanced features. However, Ometria’s onboarding, documentation, and hands-on support make the transition smooth. Any time we have a request or need assistance, their team is always willing to help. Review collected by and hosted on G2.com.

Ometria is very easy to learn and use. If there is a function you are not quite sure of how to use or implement the team is quick to jump to task to figure out how to troubleshoot or simply show how to execute a new function.

There are many features to capitalize on, that can be effectively be tailored to your business or reporting needs. Review collected by and hosted on G2.com.

Nothing so far. Yet to run into an issue. Review collected by and hosted on G2.com.

When I first discovered Ometria 3 years ago, I was immediately impressed by its integrated CDP. It offers a comprehensive customer snapshot, including metrics like customer value, frequency, and email engagement... to name a few. The platform’s user friendly interface makes it a pleasure to use daily for building email campaigns, automations, and segments.

I’ve also interacted with the customer service team on a different occasions and have always been satisfied by their responsiveness and the quality of their support. Additionally, I had the opportunity to work with the creative team to rebuild our templates, and they were fantastic in accommodating our requests. Review collected by and hosted on G2.com.

It would be great to have the option to duplicate a template between broadcast and automation campaigns to save time and avoid rebuilding templates from scratch.

In terms of data insights, I’d love to see more detailed information on the days and times people are opening or clicking emails. This would provide valuable learnings about customer engagement behaviour.

That said, I appreciate that the issues I’ve raised in the past have been considered as part of a survey. It’s encouraging to see that client feedback is being heard and acted upon. Review collected by and hosted on G2.com.

Ometria is a fantastic platform that is user-friendly for all team members, regardless of experience level. The email builder is intuitive, and the data reporting is the best I’ve seen from an ESP. Ometria is continuously evolving, adding new features, and actively seeking user feedback during the process. Their support and development teams are excellent, and the customer success managers are highly knowledgeable, supportive, and great to work with. Review collected by and hosted on G2.com.

The only limitation I’ve encountered with Ometria is the cap on the number of dynamic segments. While the allowance is generous and encourages us to keep the platform organized and up to date, it can occasionally slow us down when we need to remove segments to create new ones. Review collected by and hosted on G2.com.

Ometria makes it really easy to send personalized messages tailored to our customers’ behavior and preferences. We’ve also been able to quickly uncover useful insights and put them into action. Review collected by and hosted on G2.com.

There was a bit of a learning curve at first when it came to fully understanding all of the capabilities Ometria has to offer. Review collected by and hosted on G2.com.

Ometria has been very easy to use, it has lots of custom features and has great customer support.

I've dealt with a team members who have gone above and beyond to ensure we're getting the most out of Ometria and to ensure we are happy. Emails are easy to design and build, and data can be easily customised. Automated campaign journeys are simple to create, and the team is always on hand to help with any questions that arise along the way. Ometria offers a good amount of integration options with other platforms such as Meta, which is really beneficial for lead-generation campaigns. Review collected by and hosted on G2.com.

As there are so many options for reporting, the different jargon and different types of reports can get a bit daunting for some team members. Would be good to include some sort of glossary and also tips on analysing the data. Would help junior members especially. Review collected by and hosted on G2.com.

The platform excels in email marketing, providing easy-to-use tools for creating, automating, and analysing campaigns. Its segmentation and reporting features deliver insights into customer behaviors, such as average order value, lifetime value, and engagement patterns, making it easy to personalise and optimise customer journeys.

The recent launch of SMS within the platform also allows for easy omni channel communication and optimisation. Review collected by and hosted on G2.com.

At times, seeking assistance from multiple teams, such as support or engineering, can lead to delays, and the platform's complexity occasionally results in miscommunication or misunderstandings. However, the CSM team are always on hand to try and unlock any blockers or delays. Review collected by and hosted on G2.com.

Ometria is easy to use with multiple features to help with building and sending broadcast + automation emails to large audiences. The built in metrics and insights go a long way in helping to analyse customer behaviour and retention. Review collected by and hosted on G2.com.

Occasionally, when needing help from multiple teams such as the support team or the engineering team, correspondance can take a while and sometimes with how in-depth the platform is, issues can get lost in translation. Review collected by and hosted on G2.com.