Shopify Plus Features
Merchandising/Marketing (7)
Storefront Design Tools
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience 455 reviewers of Shopify Plus have provided feedback on this feature.
Product Visualization
Ability to display and manage photos, 3D views, videos etc for each product 477 reviewers of Shopify Plus have provided feedback on this feature.
Recommendations / Personalization
As reported in 468 Shopify Plus reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. This feature was mentioned in 481 Shopify Plus reviews.
Shopping Cart Abandonment
Based on 453 Shopify Plus reviews. Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products This feature was mentioned in 441 Shopify Plus reviews.
SEO
As reported in 453 Shopify Plus reviews. Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
Based on 468 Shopify Plus reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
As reported in 459 Shopify Plus reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting This feature was mentioned in 451 Shopify Plus reviews.
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. 380 reviewers of Shopify Plus have provided feedback on this feature.
Order Process (8)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. 466 reviewers of Shopify Plus have provided feedback on this feature.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. This feature was mentioned in 452 Shopify Plus reviews.
Tax Display and Processing
As reported in 451 Shopify Plus reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. This feature was mentioned in 460 Shopify Plus reviews.
Order Management
Based on 458 Shopify Plus reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 448 Shopify Plus reviews.
Inventory Management
Based on 446 Shopify Plus reviews. Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. 403 reviewers of Shopify Plus have provided feedback on this feature.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. 419 reviewers of Shopify Plus have provided feedback on this feature.
Mobile
Features that enable customers to easily to shop for products using a mobile device. 442 reviewers of Shopify Plus have provided feedback on this feature.
Social Commerce
Based on 410 Shopify Plus reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
Based on 445 Shopify Plus reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
As reported in 366 Shopify Plus reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels This feature was mentioned in 393 Shopify Plus reviews.
B2B
As reported in 362 Shopify Plus reviews. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
Based on 418 Shopify Plus reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
As reported in 462 Shopify Plus reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Based on 447 Shopify Plus reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Based on 453 Shopify Plus reviews. Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
As reported in 455 Shopify Plus reviews. Provides standard and ad-hoc reporting ability to meet business requirements
Security
Software provides appropriate tools and certifications to protect against fraud and malicious attacks This feature was mentioned in 447 Shopify Plus reviews.
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 366 reviewers of Shopify Plus have provided feedback on this feature.
Admin Access Rights
As reported in 429 Shopify Plus reviews. Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Based on 394 Shopify Plus reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation This feature was mentioned in 377 Shopify Plus reviews.
Cross Browser Support
Based on 414 Shopify Plus reviews. Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
As reported in 449 Shopify Plus reviews. Software performs well and runs with minimal unscheduled downtime
Omnichannel Features (7)
Retail Management
The ability to manage the operations of a retail storefront and integrate storefront operations with other channels. This feature was mentioned in 76 Shopify Plus reviews.
POS Integration
As reported in 75 Shopify Plus reviews. The ability to integrate with a POS system in order to facilitate the integration of brick and mortar channels with other channels.
Social Media Integration
Based on 77 Shopify Plus reviews. Tools to integrate social media channels with other commerce channels to create a seamless experience for customers.
Customer Service Integration
As reported in 79 Shopify Plus reviews. The ability to integrate customer service into all channels.
Marketing Tools
As reported in 76 Shopify Plus reviews. The ability to integrate marketing tools into all channels.
E-commerce Integration
Tools to combine e-commerce channels with other channels in order to create a seamless experience across channels. 81 reviewers of Shopify Plus have provided feedback on this feature.
ERP Integration
The ability to integrate with ERP systems in order to unite customer-facing channels with back-end channels. 75 reviewers of Shopify Plus have provided feedback on this feature.
Reporting (2)
Reports & Analytics
As reported in 79 Shopify Plus reviews. Tools to present data collected from various channels in a digestible way to help business owners make informed decisions.
Data Transfer Tools
The ability to transfer data between channels in order to streamline operations. 72 reviewers of Shopify Plus have provided feedback on this feature.
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform 247 reviewers of Shopify Plus have provided feedback on this feature.
REST APIs
Based on 261 Shopify Plus reviews. Provide APIs that allow for interaction with RESTful web services
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end This feature was mentioned in 250 Shopify Plus reviews.
Customization
As reported in 280 Shopify Plus reviews. Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM This feature was mentioned in 270 Shopify Plus reviews.
Generative AI (2)
AI Text Generation
Based on 213 Shopify Plus reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 207 Shopify Plus reviews. Condenses long documents or text into a brief summary.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 27 reviewers of Shopify Plus have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 28 Shopify Plus reviews.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 27 Shopify Plus reviews.
Natural Language Interaction
As reported in 28 Shopify Plus reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Based on 27 Shopify Plus reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 27 reviewers of Shopify Plus have provided feedback on this feature.
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.





