Link copied to clipboard # Shopify vs Shopify Plus Comparison - What are their main differences? Share [ Export ](/compare/shopify/shopify-plus/export.csv) ShopifyShopify Plus[+ Add Product](#) Pricing **Shopify** **$29** / per month · Basic **$79** / per month · Professional **$299** / per month · unlimited **Shopify Plus** No pricing available **Pricing Insights** from reviews Perceived Cost **Shopify** $$$$$ **Shopify Plus** $$$$$ Average Discount **Shopify** 8% **Shopify Plus** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Shopify** 6 months Based on 100 responses **Shopify Plus** 6 months Based on 100 responses Return on Investment **Shopify** 6 months Based on 100 responses **Shopify Plus** 6 months Based on 100 responses ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify") ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Shopify** [ Ease of Use (283) ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312506&qs=pros-and-cons#reviews)[ Easy Integration (104) ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313016&qs=pros-and-cons#reviews)[ Expensive (156) ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312654&qs=pros-and-cons#reviews)[ Limited Customization (98) ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312552&qs=pros-and-cons#reviews) **Shopify Plus** [ Ease of Use (100) ](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1399081&qs=pros-and-cons#reviews)[ Customer Support (43) ](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1401251&qs=pros-and-cons#reviews)[ Expensive (59) ](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1399601&qs=pros-and-cons#reviews)[ Limited Customization (39) ](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1400160&qs=pros-and-cons#reviews) Integrations **Shopify** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f7467a9095411d659210c508d7bb82a/amazon-virtual-private-cloud-amazon-vpc.jpg "Product Avatar Image") Amazon Virtual Private... ](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e2bcc99167d1efdc5ff44c969d34027f/antavo-ai-loyalty-cloud.png "Product Avatar Image") Antavo AI Loyalty Cloud ](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews)[ View all ](https://www.g2.com/products/shopify/integrations) **Shopify Plus** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image") AfterShip ](https://www.g2.com/products/aftership/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a7f38efa4b9fe85f50058ebcf5cd5433/aimerce.png "Product Avatar Image") Aimerce ](https://www.g2.com/products/aimerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9a8d0a4a8dc9efc9c8c769bac61b8f27/aims-360-fashion-erp.jpg "Product Avatar Image") AIMS 360 Fashion ERP ](https://www.g2.com/products/aims-360-fashion-erp/reviews)[ View all ](https://www.g2.com/products/shopify-plus/integrations) Screenshots **Shopify** ![Shopify screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/116529/admin-home-new-a3cf83eeaec983436ba013c7eef7ba8ae4089b382bd7afff54ffb52d55000ed1.png) **Shopify Plus** No screenshot available **Ratings** from reviews Meets Requirements **Shopify** **8.8** /10 Based on 4,323 responses **Shopify Plus** **8.6** /10 Based on 685 responses Ease of Use **Shopify** **8.9** /10 Based on 4,354 responses **Shopify Plus** **9.0** /10 Based on 691 responses Ease of Setup **Shopify** **8.8** /10 Based on 2,643 responses **Shopify Plus** **8.7** /10 Based on 504 responses Ease of Admin **Shopify** **8.9** /10 Based on 2,336 responses **Shopify Plus** **8.8** /10 Based on 411 responses Quality of Support **Shopify** **8.4** /10 Based on 4,057 responses **Shopify Plus** **8.4** /10 Based on 667 responses Has the product been a good partner in doing business? **Shopify** **8.8** /10 Based on 2,294 responses **Shopify Plus** **8.5** /10 Based on 407 responses Product Direction (% positive) **Shopify** **8.8** /10 Based on 4,190 responses **Shopify Plus** **8.8** /10 Based on 654 responses **Features** ratings from reviews E-Commerce Platforms **8.4** /10 Based on 3,957 responses **8.1** /10 Based on 618 responses Merchant of Record **8.4** /10 Based on 31 responses Not enough data Omnichannel Commerce Not enough data **8.0** /10 Based on 90 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 79.9% Mid-Market(51-1000 emp.) 15.3% Enterprise(\> 1000 emp.) 4.8% Small-Business(50 or fewer emp.) 79.9% Mid-Market(51-1000 emp.) 15.3% Enterprise(\> 1000 emp.) 4.8% Small-Business(50 or fewer emp.) 69.2% Mid-Market(51-1000 emp.) 27.2% Enterprise(\> 1000 emp.) 3.7% Small-Business(50 or fewer emp.) 69.2% Mid-Market(51-1000 emp.) 27.2% Enterprise(\> 1000 emp.) 3.7% **Reviewers' Industry** [![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")](https://www.g2.com/products/shopify/reviews) Shopify Retail 26.0% Apparel & Fashion 9.0% Marketing and Advertising 7.4% Consumer Goods 5.4% Information Technology and Services 3.6% Other 48.6% [![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")](https://www.g2.com/products/shopify-plus/reviews) Shopify Plus Retail 21.0% Apparel & Fashion 13.3% Consumer Goods 7.3% Information Technology and Services 5.2% Food & Beverages 4.9% Other 48.4% Alternatives **Shopify Alternatives** ![2Checkout Monetization Platform](https://images.g2crowd.com/uploads/product/hd_favicon/8475877e2f361733806ab174f316376f/2checkout-monetization-platform.svg "2Checkout Monetization Platform") [ 2Checkout Monetization... ](/products/2checkout-monetization-platform/reviews) ![FastSpring](https://images.g2crowd.com/uploads/product/hd_favicon/5b5a3cae72998f7a14f01ea85287a0ce/fastspring.svg "FastSpring") [ FastSpring ](/products/fastspring/reviews) ![Cleverbridge](https://images.g2crowd.com/uploads/product/hd_favicon/589ec396b4507af36b66542fc40fe384/cleverbridge.svg "Cleverbridge") [ Cleverbridge ](/products/cleverbridge/reviews) ![NetSuite](https://images.g2crowd.com/uploads/product/hd_favicon/4b02508eaf1eed7c1c991b5f0ce3fab7/oracle-netsuite.svg "NetSuite") [ NetSuite ](/products/oracle-netsuite/reviews) **Shopify Plus Alternatives** ![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce") [ Salesforce B2C Commerce ](/products/salesforce-b2c-commerce/reviews) ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce") [ BigCommerce ](/products/bigcommerce/reviews) ![Salesforce B2B Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/faf72291f2b3105983b24a5b0bc6543d/salesforce-b2b-commerce.svg "Salesforce B2B Commerce") [ Salesforce B2B Commerce ](/products/salesforce-b2b-commerce/reviews) ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud") [ SAP Commerce Cloud ](/products/sap-commerce-cloud/reviews) ## Shopify vs Shopify Plus FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Shopify vs Shopify Plus? Shopify Plus is positioned as the enterprise-grade version of Shopify, with both products scoring equally on G2 but differing in scale, support, and reviewer-cited strengths. | [Shopify](https://www.g2.com/products/shopify/reviews) | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | | --- | --- | | 4.4/5 (5,129 reviews) | 4.4/5 (872 reviews) | | Small-Business | Small-Business | | 8.8 | 8.7 | | 8.4 | 8.4 | | Easy Integration (104 all-time mentions) | Ease of Use (97 all-time mentions) | ### How do the pricing models of Shopify and Shopify Plus compare? Shopify and Shopify Plus are rated equally on value, with both scoring 8.4 on Quality of Support and similar sentiment on pricing satisfaction. - **Shopify:** In recent reviews, many buyers highlight that Shopify's pricing is acceptable for the features provided, but note that costs can rise with additional apps and advanced features. - **Shopify Plus:** Reviewers describe Shopify Plus as expensive but justify the cost for enterprise features, automation, and scalability, while also noting that app and integration costs can add up. - **Switching reasons:** Several reviewers mention upgrading to Shopify Plus for advanced automation, scalability, and multi-store management as their business grows. ### What are the best alternatives to Shopify and Shopify Plus? The top 3 alternatives to Shopify and Shopify Plus are Salesforce B2C Commerce, 2Checkout Monetization Platform, and FastSpring. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5 (5,129 reviews) | Small-Business | Costs can rise with apps and advanced features | Easy Integration (104 all-time mentions) | | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5 (872 reviews) | Small-Business | Expensive but justified for enterprise features | Ease of Use (97 all-time mentions) | | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5 (593 reviews) | Mid-Market | — | — | | [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) | 3.9/5 (197 reviews) | Small-Business | — | — | | [FastSpring](https://www.g2.com/products/fastspring/reviews) | 4.5/5 (187 reviews) | Small-Business | — | — | ### Which E-Commerce Platforms features should I prioritize when comparing Shopify and Shopify Plus? Buyers comparing Shopify and Shopify Plus should prioritize Customization, Scalability, Automation, Integrations, and Support. - **Customization:** Shopify Plus has 39 all-time mentions of limited customization and 18 mentions of difficult customization, while Shopify reviewers cite customization challenges less frequently. - **Scalability:** Shopify Plus is cited for scalability in 26 all-time reviews, reflecting its focus on high-volume and enterprise needs. - **Automation:** Shopify Plus reviewers frequently mention automation tools like Shopify Flow as a key benefit for reducing manual work. - **Integrations:** Shopify has 104 all-time mentions of easy integration, while Shopify Plus reviewers also highlight integrations but with more focus on advanced and API-driven needs. - **Support:** Both products score 8.4 on Quality of Support, but Shopify Plus reviewers mention dedicated support channels and priority assistance for enterprise clients. ### What are the pros and cons of Shopify vs Shopify Plus? Shopify's headline strength is easy integration, while Shopify Plus stands out for ease of use and scalability. - **Shopify strengths:** Easy Integration (104 all-time mentions), E-commerce Services (94), Customer Support (56), Customer Service (14). - **Shopify trade-offs:** Reviewers note that costs can rise with additional apps and advanced features, and some mention limitations in advanced customization without coding. - **Shopify Plus strengths:** Ease of Use (97 all-time mentions), Customer Support (42), Reliability (40), Scalability (26), Customer Experience (22), Continuous Improvement (12), No Coding (7). - **Shopify Plus trade-offs:** Limited Customization (39 all-time mentions), Difficult Customization (18), Developer Dependency (11), Small Business Neglect (8), and higher cost for smaller businesses. ### Is Shopify or Shopify Plus better for small businesses? Shopify is the better fit for small businesses, as reflected by its largest segment and reviewer sentiment. - **Shopify:** Small-Business is the largest reviewer segment, with reviewers consistently highlighting ease of use, affordability, and suitability for startups and growing companies. - **Shopify Plus:** Small-Business is also the largest segment, but reviewers frequently mention that the platform is expensive and better suited for larger or scaling businesses, with some citing small business challenges and neglect. ### Which E-Commerce Platforms platform has better integrations? Shopify is favored for integrations, with more reviewer-cited integration mentions and a broader ecosystem highlighted in reviews. - **Shopify:** Google Analytics (22 all-time mentions), NetSuite (5 all-time mentions), and frequent praise for the large app marketplace and integration flexibility. - **Shopify Plus:** Avalara is mentioned in recent reviews, and reviewers highlight advanced API integrations and the ability to connect with marketing and analytics tools, but with fewer all-time mentions than Shopify. ### How do Shopify and Shopify Plus compare on customer support? Shopify and Shopify Plus are rated equally on Quality of Support, both scoring 8.4, indicating parity in reviewer satisfaction. - **Shopify:** Reviewers mention responsive support, helpful onboarding, and a wealth of public knowledge articles, with 56 all-time mentions of customer support. - **Shopify Plus:** Reviewers cite dedicated support channels, priority assistance, and fast response times for enterprise clients, with 42 all-time mentions of customer support. ### Which is easier to implement, Shopify or Shopify Plus? Shopify and Shopify Plus score within a tenth of a point on Ease of Setup (8.8 vs 8.7), indicating near-parity in implementation experience. - **Shopify:** Reviewers consistently describe the setup process as easy, intuitive, and quick, with many launching stores in a day or two and minimal technical barriers. - **Shopify Plus:** Reviewers highlight straightforward setup, especially for scaling businesses, with automation and support aiding implementation, though some note complexity with advanced features or integrations. ### Which product has better Customization? Shopify Plus receives more reviewer attention for Customization, but also more frequent mentions of limitations and challenges compared to Shopify. - **Shopify:** Customization is cited as a benefit in recent reviews, with some limitations noted for advanced needs; fewer all-time mentions of customization challenges compared to Shopify Plus. - **Shopify Plus:** Limited Customization (39 all-time mentions), Difficult Customization (18), and Developer Dependency (11) are recurring themes, with reviewers noting that advanced customization often requires developer support or third-party apps.