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Compare Shopify and Shopify Plus 
Featured Products
At a Glance
Market Segments
Small-Business (80.1% of reviews)
Small-Business (69.1% of reviews)
Entry-Level Pricing
$29/ per month
No pricing available
Shopify
Star Rating
(4,956)4.4 out of 5
Market Segments
Small-Business (80.1% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansShopify Plus
Star Rating
(820)4.4 out of 5
Market Segments
Small-Business (69.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Shopify PlusSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Shopify excels in user-friendliness, with many praising its simple dashboard that makes managing products and orders straightforward. Users appreciate features like automatic product description generation and easy image editing, which save time and enhance the overall quality of their online stores.
- Users say that Shopify Plus shines in handling high traffic and large order volumes, especially during peak sales periods. Reviewers highlight its scalability and reliability, noting that it can manage significant traffic without performance issues, which is crucial for businesses during high-traffic campaigns.
- According to verified reviews, Shopify's setup process is often described as smooth and intuitive, allowing users to configure payments, shipping, and taxes without needing extensive coding knowledge. This ease of setup is a significant advantage for small businesses looking to get started quickly.
- Reviewers mention that while Shopify Plus offers extensive customization options for checkout and workflows, some users find the automation tools to be a standout feature, significantly enhancing operational efficiency for larger businesses.
- Users appreciate Shopify's strong app ecosystem, which allows for easy integration of third-party tools. This flexibility is particularly beneficial for small businesses that want to enhance their store's functionality without heavy investment in custom development.
- G2 reviewers highlight that while both platforms have similar star ratings, Shopify's overall user satisfaction is reflected in its higher G2 Score, indicating a broader appeal among small businesses. Users often feel that Shopify provides a more comprehensive solution for everyday e-commerce needs compared to Shopify Plus.
Pricing
Entry-Level Pricing
Shopify Plus
No pricing availableFree Trial
Shopify
No trial information availableShopify Plus
No trial information availableRatings
Meets Requirements
8.8
4,164
8.6
637
Ease of Use
8.9
4,190
9.0
641
Ease of Setup
8.8
2,478
8.7
459
Ease of Admin
8.9
2,299
8.8
400
Quality of Support
8.4
3,904
8.4
622
Has the product been a good partner in doing business?
8.8
2,256
8.5
396
Product Direction (% positive)
8.8
4,054
8.9
615
Features by Category
Headless Commerce
8.2
453
7.7
254
8.4
469
7.9
268
8.3
488
7.9
257
8.3
580
8.2
287
8.5
531
8.1
277
Generative AI
7.9
230
7.4
220
7.9
227
7.6
214
Agentic AI - E-Commerce Platforms
7.9
79
7.0
28
8.1
79
7.3
29
8.0
77
7.5
28
7.8
77
7.4
29
7.8
77
7.4
28
8.0
78
7.6
28
Merchandising/Marketing
8.6
3449
8.4
463
8.6
3482
8.5
484
8.3
3407
7.8
475
8.3
3366
7.9
489
8.4
3186
7.9
460
8.3
3122
7.7
448
8.2
3100
8.0
460
Product Catalog
8.6
3382
8.4
476
8.5
3322
8.3
466
8.5
3367
8.1
458
8.4
2730
7.7
388
Order Process
8.8
3458
8.6
477
8.6
3371
8.2
460
8.6
3321
8.3
458
8.9
3419
8.8
470
8.8
3412
8.6
465
8.5
3120
8.1
455
8.6
3198
8.0
453
8.5
2801
8.2
412
Multi-Channel Support
8.5
2991
8.2
426
8.8
3215
8.6
449
8.7
3016
8.2
417
8.5
3122
8.4
455
8.3
2444
7.7
373
8.4
2504
8.2
400
8.2
2318
7.4
371
Platform
8.3
2520
8.4
427
8.4
3199
8.2
473
8.6
3058
8.4
457
8.7
3170
8.5
460
8.5
3212
8.1
463
8.9
3178
8.7
454
8.4
2488
8.3
373
8.8
3096
8.5
437
8.4
2577
7.8
401
8.5
2544
8.2
386
8.7
2903
8.5
421
8.9
3202
8.7
459
Payment processing - Merchant of Record
8.6
29
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
8.1
28
Not enough data
8.3
27
Not enough data
7.9
28
Not enough data
Tax management - Merchant of Record
8.4
26
Not enough data
8.4
26
Not enough data
8.2
26
Not enough data
Security and Compliance - Merchant of Record
8.3
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.5
26
Not enough data
Administration - Merchant of Record
8.3
29
Not enough data
8.4
27
Not enough data
8.4
27
Not enough data
Reporting
Not enough data
8.0
80
Not enough data
7.6
73
Omnichannel Features
Not enough data
8.3
77
Not enough data
8.1
76
Not enough data
7.9
78
Not enough data
8.1
80
Not enough data
8.0
77
Not enough data
8.7
82
Not enough data
7.4
76
Categories
Categories
Shared Categories
Shopify and Shopify Plus are categorized as E-Commerce Platforms
Unique Categories
Shopify is categorized as Merchant of Record
Shopify Plus is categorized as Omnichannel Commerce
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify Plus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.4%
Consumer Goods
5.4%
Information Technology and Services
3.5%
Other
48.6%
Retail
21.3%
Apparel & Fashion
13.5%
Consumer Goods
7.5%
Information Technology and Services
5.6%
Health, Wellness and Fitness
5.1%
Other
46.9%
Alternatives
Discussions
What is Shopify used for?
6 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
What differentiates Shopify Plus?
2 Comments
RU
Smartstore is very refined in its methodology, which is the reason they've remembered all of the fundamental SEO procedures for each part. This makes them...Read more
How does Shopify plus work?
2 Comments
VK
Shopify Plus is an easy platform for building and managing an online store, where you can customize your design, add products, and set up payments. It helps...Read more
Who is Shopify Plus' target market?
1 Comment
Official Response from Shopify Plus
High-volume brands with online sales of about $80,000 USD per month. If you want to know whether Shopify Plus is the right platform for you, let us know by...Read more
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