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Compare Shopify and Shopify Plus 
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At a Glance
Market Segments
Small-Business (80.2% of reviews)
Small-Business (68.4% of reviews)
Entry-Level Pricing
$29/ per month
No pricing available
Shopify
Star Rating
(4,858)4.4 out of 5
Market Segments
Small-Business (80.2% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansShopify Plus
Star Rating
(784)4.4 out of 5
Market Segments
Small-Business (68.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Shopify PlusSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Shopify and Shopify Plus have a star rating of 4.4, indicating a strong overall satisfaction among users, but Shopify has a larger user base with 4,515 reviews compared to Shopify Plus's 666 reviews, suggesting a more established presence in the market.
- Reviewers mention that Shopify is particularly favored by small businesses, with 80.3% of reviews coming from this segment, while Shopify Plus has a smaller share at 68.3%. This indicates that Shopify may be more tailored to the needs of smaller enterprises.
- Users say that Shopify's entry-level price of $29 per month makes it more accessible for startups and small businesses, while Shopify Plus does not have a listed entry-level price, which may deter smaller users looking for budget-friendly options.
- Reviewers mention that Shopify excels in ease of use with a score of 8.9, while Shopify Plus scores slightly higher in ease of setup at 8.7. This suggests that Shopify is more user-friendly for everyday operations, while Shopify Plus may require a bit more technical knowledge to set up.
- Users on G2 report that Shopify's payment processing capabilities score 8.9, which is higher than Shopify Plus's 8.8. This indicates that Shopify may offer a slightly better experience in handling transactions, which is crucial for e-commerce success.
- G2 users highlight that Shopify's security score of 8.9 is superior to Shopify Plus's 8.7, emphasizing that Shopify provides a more robust security framework, which is essential for protecting sensitive customer data in online transactions.
Pricing
Entry-Level Pricing
Shopify Plus
No pricing availableFree Trial
Shopify
No trial information availableShopify Plus
No trial information availableRatings
Meets Requirements
8.8
4,112
8.5
618
Ease of Use
8.9
4,137
9.0
621
Ease of Setup
8.8
2,428
8.7
440
Ease of Admin
8.9
2,277
8.8
387
Quality of Support
8.4
3,854
8.4
603
Has the product been a good partner in doing business?
8.8
2,234
8.5
383
Product Direction (% positive)
8.8
4,003
8.8
597
Features by Category
Headless Commerce
8.2
449
7.8
247
8.4
464
7.9
261
8.3
484
7.9
250
8.3
573
8.2
280
8.5
526
8.2
270
Generative AI
8.0
224
7.4
213
7.9
223
7.6
207
Agentic AI - E-Commerce Platforms
8.0
74
7.0
27
8.2
74
7.4
28
8.1
73
7.6
27
8.0
73
7.4
28
8.0
73
7.5
27
8.1
74
7.7
27
Merchandising/Marketing
8.6
3421
8.4
455
8.6
3469
8.5
477
8.3
3396
7.9
468
8.3
3352
7.9
481
8.4
3177
7.9
453
8.4
3112
7.7
441
8.2
3088
8.0
453
Product Catalog
8.6
3364
8.4
468
8.5
3312
8.3
459
8.5
3358
8.1
451
8.4
2726
7.8
380
Order Process
8.8
3442
8.6
466
8.6
3359
8.2
452
8.6
3316
8.3
451
8.9
3400
8.8
460
8.8
3390
8.6
458
8.5
3109
8.1
448
8.6
3181
8.0
446
8.5
2797
8.2
403
Multi-Channel Support
8.5
2983
8.2
419
8.8
3208
8.6
442
8.7
3012
8.2
410
8.5
3112
8.4
445
8.3
2439
7.7
366
8.4
2496
8.2
393
8.2
2309
7.5
362
Platform
8.3
2511
8.4
418
8.4
3178
8.2
462
8.6
3030
8.4
447
8.7
3163
8.5
453
8.5
3199
8.2
455
8.9
3166
8.7
447
8.4
2483
8.3
366
8.8
3089
8.6
429
8.4
2573
7.8
394
8.5
2539
8.2
377
8.7
2898
8.5
414
8.9
3188
8.7
449
Payment processing - Merchant of Record
8.6
28
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.5
26
Not enough data
8.3
26
Not enough data
8.0
27
Not enough data
Tax management - Merchant of Record
8.3
25
Not enough data
8.4
25
Not enough data
8.3
25
Not enough data
Security and Compliance - Merchant of Record
8.4
25
Not enough data
8.6
25
Not enough data
8.8
25
Not enough data
8.7
25
Not enough data
Administration - Merchant of Record
8.4
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
Reporting
Not enough data
8.1
79
Not enough data
7.6
72
Omnichannel Features
Not enough data
8.4
76
Not enough data
8.2
75
Not enough data
7.9
77
Not enough data
8.1
79
Not enough data
8.0
76
Not enough data
8.7
81
Not enough data
7.5
75
Categories
Categories
Shared Categories
Shopify and Shopify Plus are categorized as E-Commerce Platforms
Unique Categories
Shopify is categorized as Merchant of Record
Shopify Plus is categorized as Omnichannel Commerce
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify Plus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.4%
Other
48.6%
Retail
21.2%
Apparel & Fashion
13.6%
Consumer Goods
7.4%
Information Technology and Services
5.8%
Health, Wellness and Fitness
5.1%
Other
46.9%
Alternatives
Discussions
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
What differentiates Shopify Plus?
2 Comments
RU
Smartstore is very refined in its methodology, which is the reason they've remembered all of the fundamental SEO procedures for each part. This makes them...Read more
How does Shopify plus work?
2 Comments
VK
Shopify Plus is an easy platform for building and managing an online store, where you can customize your design, add products, and set up payments. It helps...Read more
Who is Shopify Plus' target market?
1 Comment
Official Response from Shopify Plus
High-volume brands with online sales of about $80,000 USD per month. If you want to know whether Shopify Plus is the right platform for you, let us know by...Read more
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