Online Reputation Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Products classified in the overall Online Reputation Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Online Reputation Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Online Reputation Management category.
In addition to qualifying for inclusion in the Online Reputation Management Software category, to qualify for inclusion in the Small Business Online Reputation Management Software category, a product must have at least 10 reviews left by a reviewer from a small business.
Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and team at every customer touchpoint
Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye
Thryv is an end-to-end client experience platform built for small businesses. Software that helps you get the job, manage the job and get credit, all from a single screen. Helping small business owners meet today’s expectations, from one simple platform. Include best in class support, available anytime – unlimited 24/7, with business specialists who understand the goals and unique needs of small business owners. Thryv automates tasks and puts customers at the center of your business, with one e
Vendasta provides an end-to-end ecommerce platform to 40,000+ partners who sell digital products and services to more than four million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of cloud-based technologies that they can sell under their own brand to their SMB customers. The platform provides AI-driven
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of solicited and unsolicited feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this process as Reputation Experience Management, a category we created. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of bra
Trustpilot is a customer review management tool that helps you connect and build trust with customers and potential customers. Automate your review collection process, gather feedback, improve organic search results, increase CTR and conversions on paid search with Google Seller Ratings, and amplify your online presence with Trustpilot.
Get reviews, engage customers, capture leads and get paid from one solution! We understand the unique needs of local businesses and recognize that relationships are key to success. Our platform meets those expectations and makes it easy for local businesses to build trust, strengthen relationships, and grow customer loyalty – all from a simple, easy to manage mobile app. Broadly has been trusted by thousands of local businesses and our reviews speak for themselves! To learn more about the Broad
REVIEWS.io is a leading provider of review collection and eCommerce marketing solutions. Build your online reputation, encourage consumer loyalty, and connect your business model to market demands through genuine customer feedback. Our contract free price plans are fully customisable, and all come with industry leading innovations as standard: • Consumer trust and conversion – boost both with authentic, verified customer product or service reviews. • Automation – use customisable email template
Swell is a customer engagement toolkit that helps local businesses provide convenient online experiences and improve their customer interactions. With Swell, users can send messages in various formats to individuals or targeted groups, all from a single messaging tool. They can engage site visitors via webchat and reduce friction around appointment-scheduling and payment submission. And they can easily send and respond to customer surveys and gather more positive reviews. Business growth is all
Shopper Approved is the fastest growing customer rating and review service in the United States, though we serve clients world-wide. Our innovative solutions, great employees, and strategic partnerships with Google, Yahoo, and Bing have attributed to our success. For two years in a row now, Shopper Approved has made the Inc 500 list as of the fastest privately owned companies in America. The company placed #192 in 2016 and #368 for 2017. There's a reason why companies like 1800Contacts.com, B
Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Googl
Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and prov
With a mission is to help businesses and organizations around the world deliver official answers everywhere people search, the Yext Search Experience Cloud platform puts businesses in control of their facts online. Starting on a brand's website, then extending across search engines, voice assistants, maps, apps, and chatbots, Yext helps its customers provides accurate, up-to-date, official answers to consumer questions across the entire search ecosystem. Yext has been named a Best Place to Wor
Built for service businesses, SaaS, & agencies. 🏆 The leading Reputation Marketing platform. 🚀 Easily become a top rated business and win more sales. 😍 Rated ⭐⭐⭐⭐⭐ and trusted by +7000 businesses. NiceJob is the easiest way to become a top rated business and win more sales. NiceJob automates your social media marketing using your great customer reviews and photos. And we help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your
BrightLocal's mission is to make local marketing simple. Designed for marketing agencies and SMBs, our powerful multipurpose software automates reputation management to source and monitor reviews, provides a detailed analysis of local search rankings, and allows you to manage business listings — all from one dashboard. A separate offering from our tool, Citation Builder creates and fixes business listings (aka citations) on over 1,400 sites. Starting at just $2 a listing and $60 for all agg
SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless
OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.
Quickly improve your online reputation and digital presence with award-winning technology that attracts new consumers, converts them into buyers, and builds customer loyalty and repeat business. Targeted ads online and on streaming services deliver high-quality leads to your business, while our award-winning review generation and management improve your online reputation on Google, Facebook, Yelp, and more. Custom posts on Google, Facebook, Twitter, Instagram, and YouTube engage with your audien
ReviewTrackers is the award-winning reputation management and insights platform trusted by over 50,000 businesses. Reliable, accurate, and easy-to-use, ReviewTrackers specializes in aggregating and analyzing online reviews from all major review sites, and in helping multi-location businesses discover and interpret key customer insights to optimize operations, increase local SEO, and build customer loyalty. Features of the Software-as-a-Service platform include customizable review notification
Grade.us is the #1 white-label review management and marketing platform for marketers, agencies and SEOs. The platform offers a suite of tools to: (1) convert happy customers into reviewers on the sites that matter; (2) recover disgruntled customers and pre-empt negative reviews; (3) monitor customer reviews across scores of third-party review sites; and (4) market your 5 star reviews to reach a broader audience with SEO-friendly web and social media content. We support complete automation of
AppFollow is an app management platform for timely decisions and actions. Its review management and review analytics platform, App Store Optimization (ASO) tools, and dashboards for monitoring mobile app data, ratings & reviews, and organic growth helps mobile apps and games stay on track and manage critical data changes with ease. AppFollow is a crucial tool for Customer Support, Marketing, ASO and Product Management teams that want their apps and games take the first position on app store
Synup's Digital Profile Management Platform transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices, and digital media channels in one holistic dashboard. Brands can now manage and optimize all of their business location's listings and content while improving their online reputation, reviews, and rankings across all traditional and voice search channels.
Chekkit - is the all-in-one reviews and messaging software. The essential tool for modern local business Chekkit's platform includes: -Businesses can monitor and manage their online ratings and reviews, and respond to customer feedback in real-time. -Business Text Messaging -Webchat, manage all your website leads -Centralized Inbox -Textable Landline -Customer Surveys -Competitive Benchamarking
Major regional, national, and global brands face unprecedented challenges in reaching their consumer target audiences at the time they are ready to buy. More than 60% of online searches are now conducted at the local-mobile level, and unbranded (consumers seeking products or services versus specific brand-name providers) search volumes have risen by 113% in the last two years. Over the past several years, a phenomenon has emerged whereby consumers are using a combination of proximity, immediacy,
Listen360 is a powerful, NPS-based customer engagement and local marketing platform for businesses that understand customer feedback is key to creating loyalty, making smart decisions and growing their operation. Listen360 enables businesses to engage customers, take necessary action to improve deficiencies, and transform delighted customers into brand advocates via social media, online review sites, and seller ratings. We help businesses around the world build better customer relationships.
GatherUp provides everything you need to gather, manage, and market your customer feedback, online reviews, and testimonials. Connect with your customers. Create workflows to automate feedback requests, surveys, and review requests. Gather your Net Promoter Score, actionable business insights, and 3rd-party online reviews with a frictionless process. Manage and monitor your online reputation with a centralized dashboard. Respond quickly and efficiently to online reviews. Analyze your customer
With the resources on our site, buyers can educate themselves on the types of solutions their business needs, develop a shortlist of products that correspond to their feature preferences, and read through third-party validated customer feedback. An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
Reputology is a review monitoring and feedback platform that helps SMBs and Enterprises capture customer feedback and improve. Industry leaders like Gold's Gym, Hillstone Restaurant Group, and House of Blues utilize Reputology. And thousands of other locations count on Reputology, too, like dental groups, auto-dealers, retail stores, restaurant chains, and others. To learn more about Reputology, go to: https://www.reputology.com/pages/contact
Online reputation management software, also known as review management software, is designed to help businesses monitor their online reviews across many review platforms. These solutions help companies identify and respond to negative reviews, promote positive customer experiences, and solicit new reviews from their customer base. Most products also contain functionality for monitoring brand mentions across social media channels.
In addition to aggregating reviews, online reputation management platforms interpret and analyze review data to provide an overall picture of a brand’s reputation. These tools use sentiment analysis to determine positive, negative, or neutral emotion, enabling users to quickly discover unsatisfied customers and remedy the situation if necessary. Businesses also use online reputation management software to capture positive customer experiences and leverage them as social proof.
Online reputation management software can take a proactive or reactive approach to customer reviews. Reactive platforms exclusively provide review monitoring tools to either identify positive reviews or send alerts in case of negative reviews. Proactive products, on the other hand, provide tools such as review request forms, surveys, SMS marketing, and other mechanisms for review generation. Depending on a company’s strategies for review generation and customer experience, certain proactive, reactive, and hybrid response products can provide great overall benefit.
Online reputation management platforms offer a range of features that enable businesses to gather, monitor, analyze, and distribute customer reviews.
Customer feedback: Online reputation management products are designed to scrape reviews from a variety of review platforms and store them as historical records. This allows users to view all their online reviews from one centralized platform, rather than manually checking individual review sites. In addition to collecting reviews, online reputation management tools use feedback data to help businesses analyze their brand reputation, customer sentiment, and customer demographics.
Review generation: Most online reputation management platforms provide one or more methods for generating new customer reviews. Common tools for review generation include web forms and invitations to fill out surveys via email, SMS, or messaging platforms. As a result, many products integrate with or offer features from other popular software solutions, such as email marketing software, live chat software, and SMS marketing software.
Competitive intelligence: Companies may wish to benchmark their reputation performance against their competitors’ to see how they stack up. Online reputation management platforms offer competitive intelligence features that enable users to monitor their competitors’ reputations and customer sentiment in real time. Competitive intelligence data can help a business identify gaps in their competitors’ offerings and leverage this knowledge to improve their products or marketing strategies.
Sentiment analysis: Many online reputation management products incorporate natural language processing (NLP) software algorithms to analyze the text of a review or social media message and assign it a positive, negative, or neutral sentiment. Sentiment analysis gives users greater visibility into how customers are feeling and makes it easier to identify the most common issues or frustrations customers are raising.
Social media marketing: In online reputation management platforms, social media marketing tools help businesses engage in social listening and respond to customers on social networks. As a growing number of consumers share their experiences online, businesses need to be aware of what customers are saying about them on social media. These tools enable companies to respond quickly to customer complaints as well as promote positive customer experiences.
Online reputation management software can be beneficial across many different areas of business. While the main function of online reputation management platforms is to gather and interpret customer reviews, these products also provide capabilities for turning bad reviews into positive customer experiences, generating new reviews, and improving a company’s website ranking on search engines.
Review management: Most online reputation management software comes with tools for users to monitor keywords and brand mentions. Different alerts can be automated to signify positive and negative reviews as well as customer inquiries. Since it’s nearly impossible to delete or hide reviews, online reputation management products allow teams to identify users who expressed negative experiences. Instead of reporting the review or complaining to the reviewer days, weeks, or months later, companies can quickly ask about the problems and remedy the issues. If a business can fix or alleviate the complaint, customers are more likely to recommend a product or edit their review. Additionally, when businesses respond publicly to negative reviews, it demonstrates to potential customers that the company cares about providing a positive experience.
Review automation: It can be difficult for businesses to gather positive, verified feedback from real customers, but online reputation management software makes the process easier with capabilities for collecting reviews from a business’ customer base. These products come equipped with customizable surveys and forms that can be sent to customers, usually via email or SMS. Advanced solutions offer workflows to automate review generation. For example, a review request may be sent to a customer after they make a purchase or finish a conversation with customer support. Most products will enable businesses to collect customer reviews for a variety of review sites, social media platforms, and search engines, although some may focus on only one channel.
Reputation monitoring: With so many channels available for consumers to share their experiences with a product or business, it can be difficult for companies to gain an overall view of their brand’s reputation. Online reputation management platforms monitor multiple outlets where consumers may be leaving feedback about a business, so marketers and business owners don’t have to worry about tracking a dozen different review sites, directories, and social media channels. Review management software allows them to see all their brand’s reviews and ratings from a single dashboard. These solutions also enable businesses to view historical performance, which can be useful for understanding how a brand’s reputation has changed over time.
Search engine optimization (SEO): Online reputation management software can help businesses improve their website’s ranking on search engines. In local searches, search engine algorithms favor businesses with more reviews and higher ratings. Testimonials and customer reviews are also a great source of user-generated content, which businesses can post on social media as part of their SEO strategy.
Online reputation management software provides numerous benefits and features for both internal and customer-facing teams.
Customer service: Customer service teams use online reputation management software to monitor review sites for new customer feedback. Users can be alerted when a negative review is posted, so customer service reps can respond immediately. If a rep can resolve the complaint, the customer may feel inclined to edit their review and give the business a more favorable rating.
Marketing teams: Marketers use online reputation management platforms to source marketing materials. Positive customer reviews and testimonials are a valuable form of social proof and can be leveraged in digital advertising, social media marketing, and other promotions. Online reputation management products also provide important customer demographic data, which marketers can use to assess their marketing campaigns and create targeted campaigns that align with the customers’ demographics.
Product managers: While product managers may not interact with online reputation management software directly, they can greatly benefit from the data the platforms provide. If many customers write reviews complaining about the same product feature, online reputation management solutions can capture their feedback and identify the product feature as a common issue for customers. This information can help product managers understand pain points within their product and make improvements for future versions.
Related solutions that can be used together with online reputation management software include:
Social media monitoring software: Some online reputation management platforms offer features of social media monitoring software. These tools help companies listen for a specific brand or keyword mentions across social media channels like Twitter, Facebook, and Instagram. Businesses use social media monitoring software to analyze customer sentiment, respond to positive or negative mentions, identify social trends, track competitors, and discover influencers.
Enterprise feedback management software: While online reputation management software collects a business’s reviews from external sources, enterprise feedback management (EFM) allows businesses to gather and store customer feedback internally. Companies use EFM applications to build surveys, solicit feedback, and calculate net promoter scores (NPS). The data collected through enterprise feedback management platforms can be distributed and leveraged throughout many different departments in an organization.
Product reviews software: E-commerce businesses use product reviews software to host reviews of products on their websites. These reviews help brands measure customer satisfaction, identify unhappy customers, and improve their products and customer experience. Though there is little overlap, some product review solutions also provide features of online reputation management software.
Local listing management software: Online reputation is an important consideration for local businesses, which often rely on word of mouth, reviews, and online visibility to improve their foot traffic and sales. As a result, many online reputation management products contain features of local listing management. These solutions allow businesses to manage and update their online listings across directories, apps, and websites, ensuring a positive customer experience and improving local SEO.
Depending on a business’ specific requirements and capabilities, adopting an online reputation management software can pose a few challenges.
Compliance requirements: Some industries must comply with certain standards to protect sensitive data or consumer privacy. For example, businesses in the healthcare industry must ensure their patients’ data remains confidential by working with software vendors that comply with HIPAA. If this is the case for a business, they must seek out vendors that promote compliance and ask about their privacy and security safeguards.
Responding to negative feedback: Not all reviews are going to be positive. Some customers are simply looking for a place to vent their frustrations, while others have genuine concerns or constructive feedback. It’s important to always respond to negative reviews—users must not ignore, delete, or hide negative reviews, as this can further erode the customers’ trust. Before implementing an online reputation management solution, businesses must establish the dos and don’ts of responding to reviews and make sure their team understands these guidelines. There are many resources online that advise on how to respond to negative reviews.
Siloed information: Online reputation management tools should be adopted by all stakeholders for a business to realize the product’s full potential. Ownership of the software may lie with only one department, but customer service and marketing teams should both be involved in the process of review management. By working together, marketing and customer service teams can respond effectively to negative feedback, resolve issues, and promote brand advocacy through positive reviews. Product managers should be looped in as necessary when customers make suggestions for new features or mention a bug.
Whether a company is purchasing an online reputation management solution for the first time or looking to replace their current system, G2.com can assist buyers with the selection process.
Generally, the most important considerations for this type of software are the feature set, pricing, integrations, and customer support. Businesses should create a list of requirements based on their desired outcomes for the product, for example:
Create a long list
Using their unique list of requirements, buyers should create a long list of potentially viable online reputation management products. They can consult online review sites like G2.com to find out which solutions are the most popular or have the highest satisfaction ratings. Take this opportunity to learn how the vendor manages their online reputation.
Create a short list
After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, compliance, and support may be factors that contribute to a product’s suitability.
All products on the buyer’s shortlist should be vetted by conducting demos. This is an opportunity to find out how a product works firsthand, so buyers must come prepared with questions guided by the requirements gathering conducted at the beginning of the selection process. If the product will be used by multiple teams within the company -- for example, marketing and customer service -- they can ask the vendor to walk through the product’s features for each persona.
Choose a selection team
The organization should involve any relevant personas as early as possible in the selection process. With review management software, it will be necessary to consult both managers and individual contributors in marketing and customer service departments, as they will likely be the heaviest users of the platform. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly.
Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, most will offer flexible pricing plans based on the exact features the business needs or the length of the contract.
To conclude the selection process, and before going all in, it is suggested to run a pilot program with a small group of users. If the platform meets all the requirements and is well received, the buyer can be confident in rolling out the platform to the rest of the company. If not, it might be time to try another product from the short list.
While only a small percentage of customers will take the initiative to write a review for a business without being asked, many more are likely to mention a brand, product, or service on social media. As a result, businesses need to invest in social listening if they are serious about managing their online reputation. Many online reputation management products provide enhanced social media monitoring features that enable users to track brand mentions, engage with customers, search and filter discussions, and identify trending topics. These tools can even help businesses engage in social customer service.
Natural language processing
It is increasingly common for reputation management tools to have built-in natural language understanding (NLU) capabilities to assist with keyword tagging, topic clustering, and sentiment analysis. These features make it possible not only for businesses to monitor their reviews, but to make data-driven decisions based on emerging trends and customer sentiment. For products that leverage artificial intelligence to consolidate and analyze customer feedback from other channels and not just review sites, buyers can browse G2’s category for feedback analytics software.