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Local Listing Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Local Listing Management Software

Local listing management software, also known as location data management or listings management software, gives businesses with brick-and-mortar locations a central hub for managing and updating location data on customer-facing platforms. These listings can include details such as store hours, phone numbers, addresses, and menus, in addition to photos from inside and outside the location. Retail stores, restaurants, and other organizations can leverage these platforms to ensure accuracy of important information, improve visibility, and maximize engagement with customers (at either a single location or across multiple locations). Local listing management tools are commonly used by corporate marketing departments; regional or other high-level management teams who oversee individual or company-wide location listings also utilize the software. Proper use of these platforms helps companies avoid missed business opportunities and forestall upset customers due to a lack of store details or inaccurate and outdated listing information. These products can also offer ways to enhance local listings to further legitimize businesses to potential customers.

Products in the local listing management category may share features of, or integrate with, local SEO software and online reputation management software to improve search rankings and track/engage with local customer reviews on various platforms, respectively. They typically integrate with popular online or mobile app directories, local store web pages, and social networks to ensure brand location data is accurate wherever customers may be searching. In some cases these tools may also provide features of or integrate with business intelligence platforms to produce location-based analytics, as well as various types of marketing software tools to enhance online visibility and improve both website and in-store traffic. Some products in the local listing management category may integrate with website builders or web content management software to create and manage optimized store pages or microsites.

To qualify for inclusion in the Local Listing Management category, a product must:

Provide a central view and modification portal for location listings across the web
Integrate with online and mobile app platforms where customers may search for brick-and-mortar location data
Facilitate automated or manual listing updates when locations change addresses, phone numbers, store hours, or other location-specific details
Offer features of, or integrate with, platforms that assist with local marketing and customer engagement

Top 10 Local Listing Management Software

  • Yext
  • Birdeye
  • Semrush
  • Thryv
  • Reputation.com
  • Chatmeter
  • Moz Local
  • BrightLocal
  • ReviewTrackers
  • Vendasta

Compare Local Listing Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(152)4.3 out of 5
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With a mission is to help businesses and organizations around the world deliver official answers everywhere people search, the Yext Search Experience Cloud platform puts businesses in control of their facts online. Starting on a brand's website, then extending across search engines, voice assistants, maps, apps, and chatbots, Yext helps its customers provides accurate, up-to-date, official answers to consumer questions across the entire search ecosystem. Yext has been named a Best Place to Wor

(975)4.8 out of 5
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Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

(1,004)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

(113)4.6 out of 5
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Thryv is an end-to-end client experience platform built for small businesses. Software that helps you get the job, manage the job and get credit, all from a single screen. Helping small business owners meet today’s expectations, from one simple platform. Include best in class support, available anytime – unlimited 24/7, with business specialists who understand the goals and unique needs of small business owners. Thryv automates tasks and puts customers at the center of your business, with one e

(483)4.4 out of 5
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Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue. RANK HIGHER in local searches, maps and directories. SURVEY customers to get more positive REVIEWS. Boost your STAR RATINGS across all the top sites. Build and analyze SOCIAL engagement in your online communities. Get actionable insights and c

(175)4.5 out of 5
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Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and prov

(464)4.3 out of 5
Entry Level Price:$129 /year

The Moz Local platform brings a robust local technology solution — driving more accurate listings management, actionable insights, automation of duplicate deletion, and review management. Moz Local will help you to better own and manage your physical location data than ever before. Deeper integrations, more active location management, and automation of previously manual processes will make your life easier.

(108)4.5 out of 5
Entry Level Price:$29 per month

BrightLocal's mission is to make local marketing simple. Designed for marketing agencies and SMBs, our powerful multipurpose software automates reputation management to source and monitor reviews, provides a detailed analysis of local search rankings, and allows you to manage business listings — all from one dashboard. A separate offering from our tool, Citation Builder creates and fixes business listings (aka citations) on over 1,400 sites. Starting at just $2 a listing and $60 for all agg

(133)4.6 out of 5

ReviewTrackers is the award-winning reputation management and insights platform trusted by over 50,000 businesses. Reliable, accurate, and easy-to-use, ReviewTrackers specializes in aggregating and analyzing online reviews from all major review sites, and in helping multi-location businesses discover and interpret key customer insights to optimize operations, increase local SEO, and build customer loyalty. Features of the Software-as-a-Service platform include customizable review notification

(109)4.2 out of 5
Entry Level Price:$0 per month

Vendasta is the leading platform for companies selling digital solutions to local businesses. Sold exclusively through channel partners — including agencies, broadcasters, publishers, financial institutions, telecoms, and more — the Vendasta Platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses. By offering a marketplace of resellable products and services and an automated marketing platform, our partners are empowered to

(60)4.2 out of 5
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Synup transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices, and digital media channels. Brands can now analyze and optimize how consumers engage with their businesses - from reviews to chatbots, videos to voice search, menus to product recommendations - with an easy-to-use SaaS platform. Today, thousands of companies use Synup to drive better business results. Synup is headquartered in New York City with operations in APAC, EMEA, Austr

(45)4.4 out of 5
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Major regional, national, and global brands face unprecedented challenges in reaching their consumer target audiences at the time they are ready to buy. More than 60% of online searches are now conducted at the local-mobile level, and unbranded (consumers seeking products or services versus specific brand-name providers) search volumes have risen by 113% in the last two years. Over the past several years, a phenomenon has emerged whereby consumers are using a combination of proximity, immediacy,

(123)4.3 out of 5
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SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless

(11)4.5 out of 5

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our heritage as search experts combined with our first-class service drives tangible results for some of the nation’s most recognizable brands. Rio SEO’s professional services, Local Solutions, acts as an extension of your brand offering high-level expertise, local marketing support, and adaptability to the ever-changing SEO industry. Whether it’s sear

(17)4.4 out of 5

GoSite creates simplified technology for small businesses that drive America's economy. Our software empowers them to have everything they need in one place to connect with their customers in the digital era. Our cloud-based suite of mobile and web tools transforms the way our customers run their business, on the go, and everywhere.

(14)4.3 out of 5

Brandify is an industry-leading provider of location-based digital marketing solutions that helps brands connect to their customers. Brandify does this by capturing data as well as providing strategy and customized solutions to help brands maximize their online presence and drive customers to their locations. Established in 1997, Brandify (formerly known as Where2GetIt) powers more than 300 brands and serves more than 4.5 million brick and mortar locations. Brandify has channel strength that re

(15)2.9 out of 5
Entry Level Price:109 Montly

Consumers look at menus online before choosing a restaurant. Get found by more customers and save time by working with SinglePlatform to easily publish and manage your menus where consumers are searching for you - your website, Google, Facebook, TripAdvisor, Yelp, OpenTable and many more. **Manage Your Online Presence On A Single Platform** Manage your social media, online reviews, menus and restaurant information in one platform online. **A White-Glove Approach** You provide your guests w

(6)2.2 out of 5

SweetIQ is a local marketing hub designed to help integrate a product suite and grant full control over local online presence.

(3)1.7 out of 5

Tribelocal is a local SEO opmitization tool for small businesses.

(3)3.7 out of 5

uberall powers sales through location data, using the innovative Location Marketing Cloud. We enable companies to manage multi-site information in a centralized tool, enriching and securing data in a global range of directories, maps, social networks and navigation services, providing maximal findability for their stores, and enabling businesses to interact with their customers, wherever the business is mentioned online. Our products, Engage, Listings and Locator empower businesses to transform

(54)2.7 out of 5

Helps small businesses get online, sell online, and grow online. We provide easy-to-use, award-winning tools that make it easy for any small business owner to create a professional presence on the Internet.

(1)3.5 out of 5

Bulk Update helps ensure your business is found in the right place at the right time. It distributes your listings to its vast network, who in turn publish them on local search sites, navigation devices, mobile apps, directory assistance services, and all of the leading Internet Yellow Page sites reaching millions of consumers.

(6)5.0 out of 5
Entry Level Price:$99 Month

DigitalMaas is a marketing platform that enables business owners to market themselves online.

(2)0.5 out of 5

Advice Local is dedicated to providing scalable, cost effective and customizable local presence management solutions to our channel partners, brands, agencies and local marketers.

(1)5.0 out of 5

BRIDGE is a online to offline marketing platform, designed to help brands and retail networks capture local seo traffic and convert it into in-store footfall and sales.

(1)5.0 out of 5

Local SEO software for Agency & Enterprise Google My Business management. The dbaPlatform will: + Automate and schedule Google Posts for franchise and multi-location brands, + Provide expanded reporting on Google My Business Insights data (using the Local Authority scoring method in addition to 12 months of GMB Insights history), + Automatically include unique, keyword-specific meta data as well as location-specific EXIF data with every photo published to Google My Business, + Leverage c

(1)5.0 out of 5
Entry Level Price:$35/month Unlimited Users

Seamlessly manage your online presence from one simple dashboard. Direction Local is a full listing directory management system geared to boost your local SEO.

(1)3.5 out of 5

MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market.

(1)4.5 out of 5

Neustar Localeze is the trusted business listings identity management provider for local search, helping national brands and local businesses take control and improve the visibility of their online business listings and delivering trusted, verified local business information to a broad network of local search platforms.

(1)5.0 out of 5

PinMeTo has everything your multi-location brand needs to take customers from search to action. Update and sync your business info across the biggest search, map, and social media platforms to give your local SEO a boost. Manage your reputation by collecting reviews and ratings across search, map, and social sites, and responding to them from one place. Amplify your brand's message by posting to all of your Facebook location pages as easily as you'd post to one page.

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Check out the G2 Grid® for the top Local Listing Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
Semrush
BrightLocal
ReviewTrackers
Reputation.com
Vendasta
Rio SEO
MomentFeed
Yext
Moz Local
Chatmeter
Birdeye
Synup
Thryv
SOCi
GoSite
Market Presence
Satisfaction

Learn More About Local Listing Management Software


What is Local Listing Management Software?

Businesses with brick-and-mortar locations use local listing management software to update and maintain store information online. Consumers can find information about a store, such as addresses, store hours, and phone numbers, across a wide variety of websites, mobile apps, social networks, and GPS systems. Local listing management tools help businesses get their information listed on as many directories as possible and ensure that the information consumers find online is always accurate and up to date.

While some local listing management solutions primarily focus on listings management, other products provide additional features that support businesses with hyperlocal marketing strategies or online reputation management. Additional tools that are often bundled with local listing management software include local SEO, online review management, store locators, and social media management. When evaluating local listing management software, buyers should consider what features will be most valuable to their business.

Key Benefits of Local Listing Management Software

  • Control business information such as name, address, phone number, and store hours from one central hub
  • Ensure business information is accurate and consistent across digital listings
  • Improve website rankings in local search results
  • Optimize online business listings with photos, menus, and other rich media


Why Use Local Listing Management Software?

Modern technology has revolutionized the way consumers find and connect with local businesses. Consumers have seemingly endless options when it comes to searching for brick-and-mortar businesses in their geographic area, from navigation systems to customer review sites to voice assistants. Maintaining consistent and accurate information across digital listings is key to creating positive customer experiences and driving sales. As a result, businesses implement local listing management solutions to more efficiently control their local business listings on customer-facing platforms.

Brand visibility — By providing a central source of truth for businesses, local listing management software empowers brick-and-mortar businesses to control the information customers can find about their brand across dozens or even hundreds of online directories, social networks, and mobile apps. Businesses list their information in a variety of sources to boost brand awareness and increase the likelihood of customers finding them in local search results.

Save time — Keeping track of a business’ information across a plethora of digital listings, social networks, and apps can be a difficult and tedious task. If information needs to be updated or corrected, a business would typically need to submit changes through each directory individually. Local listing management solutions help businesses get listed in the directories that are most relevant to their market and then oversee those listings from one central hub. If any information needs to be updated or corrected, businesses can do so through the local listing management platform rather than updating each individual listing. This can help businesses save a considerable amount of time and effort.

Drive traffic — Without local listing management, a business may not know that a listing has inaccurate information until it’s too late. If a customer finds a local business listing with the wrong hours or address, for example, they may arrive when the store is closed or be unable to find the location at all, leading to a negative experience—and the loss of a customer. Maintaining accurate brand data helps ensure customers can find the information they need wherever they look, driving more foot traffic to brick-and-mortar locations.

Local listing management is also a useful tool for local search engine optimization (SEO). By making sure that their information is listed accurately in online directories, businesses can improve their search rankings and ensure they’re reaching potential customers through the right search results.

Analytics — Local listing management software often provides analytics and insight into location and listing performance. Businesses can find out how consumers are engaging with their listing by tracking metrics such as search frequency and clicks. Reporting tools can also help businesses make connections between online searches and sales conversions, enabling them to develop new marketing strategies based on their most successful methods.


Who Uses Local Listing Management Software?

Brick-and-mortar businesses — Any business with a physical location where they interact with customers face to face can use local listing management tools. Retail shops, restaurants, grocery stores, and banks are all examples of brick-and-mortar businesses that list their information online to reach new customers and drive revenue.

Multilocation businesses — Larger companies with multiple locations, like retail chains, franchises, and medical clinics, use local listing management software to correct and maintain online listings for their businesses. Some enterprises can have hundreds or even thousands of locations listed online. Local listing management tools help these businesses streamline their listing management process.


Local Listing Management Software Features

While there are many products available that offer local listing management, no two solutions are exactly alike. All local listing management tools enable businesses to control their information across multiple listing sites and apps, but each product also includes additional features that may be suitable for some businesses and impractical for others. Before purchasing a local listing management solution, businesses should consider which product will provide the most value for them based on a few factors, such as the number of locations a business has and the level of support they need to manage their listings.

Listings management — Listings management features within a local listing management product enable businesses to find, claim, and update their online listings across multiple customer-facing platforms. Updates are often made in real time, but some products offer capabilities for scheduling updates to deploy at a later time.

Network directory — There are hundreds of online directories, review sites, mobile apps, voice assistants, and navigation systems that consumers can use to find local businesses. Local listing management solutions offer varying levels of integration with these platforms based on the size of their network.

Reporting — Reporting and analytics features provide businesses with insights into the performance of their listings. These tools can track and report on data such as how often a business’ listing appears in search results, how many clicks the listing receives, and the search terms for which the business appears to consumers.

Duplicate removal — Some local listing management solutions provide a duplicate removal service, which involves monitoring a business’ online listings and removing any duplicates. Duplicate listings cause confusion and distrust among consumers and has a negative impact on SEO.

Listing enhancements — Listing enhancements, sometimes referred to as listing optimization, allows businesses to add rich media content to their businesses listings. This is an important feature for restaurants or service providers that may wish to upload menus to certain listing sites.


Potential Issues with Local Listing Management Software

Setting and forgetting — After a business claims their listings and ensures the information is correct, they may decide to stop monitoring their listings. However, some search engines and directories allow users to upload photos or suggest changes to business listings. Most local listing management products will monitor a business’ listings for duplicates, errors, and missing information, but users should remain attentive to their listings to ensure their information and content is both accurate and high quality.

Bad SEO practices — When providing a business title for their online listings, a business owner might feel compelled to use an invalid name in an attempt to improve their search rankings. For example, a cafe in Chicago may call itself “Best Chicago Coffee Shop" in its listings. This practice, known as keyword stuffing, is actually bad for SEO and violates Google’s business listing guidelines.


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