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HighLevel Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the all-in-one platform of HighLevel for managing marketing tasks efficiently, enhancing client communication. (156 mentions)
Users appreciate the comprehensive management capabilities of HighLevel, streamlining digital marketing tasks effortlessly from one dashboard. (140 mentions)
Users appreciate the excellent customer support from HighLevel, highlighting their responsiveness and effective onboarding process. (139 mentions)
Users value the extensive digital marketing features of HighLevel, making project management simpler and more efficient. (127 mentions)
Users value the seamless automation in HighLevel, enabling efficient workflows and organization across multiple client campaigns. (124 mentions)
Users find the learning curve steep, making it overwhelming to grasp all the capabilities of HighLevel. (141 mentions)
Users feel that HighLevel has missing features, particularly in email marketing and user interface intuitiveness. (91 mentions)
Users find the steep learning curve of HighLevel overwhelming, making initial setup and understanding challenging. (90 mentions)
Users find HighLevel not intuitive, requiring significant time and effort to navigate its complex features effectively. (56 mentions)
Users express frustration with poor customer support, experiencing inadequate guidance and unhelpful interactions during setup. (53 mentions)

5 Pros or Advantages of HighLevel

5 Cons or Disadvantages of HighLevel

HighLevel Reviews (664)

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Reviews

HighLevel Reviews (664)

View 2 Video Reviews
4.6
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Rajesh B.
RB
Rajesh B.
Founder
Small-Business (50 or fewer emp.)
"One Platform for Managing Leads and Customer Relationshipsll-in-One CRM and Automation"
4.5/5
What do you like best about HighLevel?

What I like best about HighLevel is that it brings CRM, lead management, marketing automation, appointment scheduling, and customer follow-ups together on one platform. This makes it much easier to manage the entire customer journey without constantly switching between different tools. Its automation features are particularly useful because they save time, improve consistency, and help ensure that no lead is missed. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

What I dislike most about HighLevel is that the platform can feel overwhelming at first. Since it offers so many features, the interface is not always intuitive, and setting up workflows and automations can take time. A simpler onboarding process, clearer navigation, and more beginner-friendly guidance would make the experience smoother. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for sharing your experience, Rajesh! We’re glad HighLevel helps you manage leads, automate follow-ups, and streamline customer relationships in one place. We appreciate your feedback and are always looking for ways to make the platform easier to navigate.

Good Agency A.
GA
Good Agency A.
Paid Media Manager
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Complete All-in-One Platform That Keeps Client Management Organized"
5/5
What do you like best about HighLevel?

I like that it’s such a complete piece of software. I can manage my clients’ accounts, landing pages, workflows, lead follow-up, phone numbers and calls, and more all in one place. My clients love it, and it makes it easy for me to keep everything organized. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I don’t like how slow the learning curve is. It’s difficult and time-consuming to get the hang of the platform. The platform’s own courses and tutorials aren’t enough on their own, and it still takes a lot of time spent using the platform to really learn it. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for sharing your feedback! We're glad HighLevel helps you keep client management organized in one place.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Easy to Use, All-in-One Business Platform at a Great Price"
5/5
What do you like best about HighLevel?

The best part about HighLevel is how easy it is to use. There’s very little learning curve to get started, so you can jump in quickly. I also love that pretty much everything you need to do for your business can be handled inside HighLevel, which is impressive, especially at such a low cost. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

When updates or changes are made within HighLevel, we sometimes see a few issues crop up. However, they’re usually fixed very quickly. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for the wonderful feedback! We're glad HighLevel is helping you manage so much of your business with ease while saving time through social media, email marketing, and automation. We also appreciate your understanding as we continue improving the platform!

Marque C.
MC
Marque C.
Owner & Master Seamstress
Small-Business (50 or fewer emp.)
"Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM"
5/5
What do you like best about HighLevel?

My onboarding process with HighLevel has been fantastic so far. As a small business owner, adopting a new CRM can feel overwhelming, but Manish made the process much easier and helped me understand how the platform can grow with my business.

He was patient, knowledgeable, and took the time to answer all of my questions without making me feel rushed. His support gave me confidence that I was making the right decision for my business.

I'm especially excited about the potential for automation, appointment reminders, marketing, and customer management all in one place.

Thank you, Manish, for making the onboarding experience such a positive one! Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

As a new user, I haven't experienced any significant downsides yet. My first impression is that the platform offers a lot of functionality, which can feel overwhelming initially, but the onboarding support has made the setup process much easier. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Marque! Glad to hear you had a great onboarding with Manish. I'll be sure to pass the kudos his way - it'll make his day!

Joe M.
JM
Joe M.
Vice President of Sales
Small-Business (50 or fewer emp.)
"Devastating Downtime, Nonexistent Support"
0.5/5
What do you like best about HighLevel?

We were able to automate and use AI to help answer some of the calls that we were missing. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Honestly, I don't like anything about HighLevel. It's an utter failure for us. It was supposed to solve our posting issues and help us keep up with the CRM and integrations, but it has not performed like it should. We've had problems with it for over thirty to forty-five days, with no phones connecting and no calls going in or out. We had a coding issue (ticket 5786596) where the calls disconnect and none of them come through. We're a home services business, and when customers can't reach us, we lose business. Thirty days of that has been devastating, costing us revenue and damaging customer trust and our reputation. The customer service is really bad. Technical doesn't get back to you. It's been trouble ticket after trouble ticket with no resolution, no accountability, and no ownership. We finally got it escalated on a Friday to some department, but we don't even know its name, and they don't work weekends. Our business runs after hours and on weekends, so you can't support companies if you only work Monday through Friday, nine to five. Nobody even looked at our issue for probably more than sixty hours. When you call in, they literally tell you they can't help unless it's something simple like a lost password. After that initial call, you don't get to speak to anybody. You can't reach whatever department has the ticket, and there's no person to talk to. They just tell you to check your email, which is a very generic, unhelpful response. The lack of transparency and communication is deeply concerning, you can't even tell where you are in the pipeline. The product itself is very complicated, it doesn't do a good job, it's glitchy, and the app is a failure. The integration was a mess from day one. On top of all that, they make it impossible to review them as a company, you can't review them on Google, LinkedIn, or any social media platform, which feels like it's by design and breeds distrust. It's done more damage than good, and I would never recommend them. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

I'm sorry to hear you've had such a bad experience Joe, especially because Home Services is one of the best industries to use HighLevel for. Honestly, the issues you've described sound very uncharacteristic as the phone system and Voice AI handle millions of calls per month for businesses all over the world and we have 24/7 live support to help if there's an issue - so I'd love to personally dig into where/how this went so wrong and get you back on track if you're up for giving us another shot. I'll shoot an email to the address on your ticket 👍

Warren M.
WM
Warren M.
CEO
Small-Business (50 or fewer emp.)
"Feature-Rich, Easy-to-Learn CRM with Outstanding 24/7 Zoom Support and AI"
5/5
What do you like best about HighLevel?

A feature rich but easy to learn CRM with 24/7 live help over zoom. Really good value for money and amazing AI for both both bot AI and voice AI to handle calls and inquiries. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

There is so much in it that it can feel a bit overwhelming at times. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for the wonderful feedback! We're glad HighLevel's features, AI tools, and 24/7 Zoom support are helping you manage your travel business more efficiently. We appreciate your feedback!

Verified User
G
Verified User
Mid-Market (51-1000 emp.)
"Affordable, Easy-to-Use All-in-One Platform"
5/5
What do you like best about HighLevel?

I like that HighLevel gives me the opportunity to be an entrepreneur at a very low startup cost. It’s a full CRM and marketing suite that performs better than some more expensive tools I’ve used. I appreciate its affordability, flexibility, ease of use in most cases, and how feature-rich it is. I use the web page and landing page builder a lot because it’s easy to spin up pages with the integrated AI tools and external tools. I also use the CRM, messaging, and calls features. It’s a do-it-all, all-in-one platform, and the setup was very easy, intuitive, simple, and straightforward. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I think the email builder could be a little more intuitive. I could do without the quiz builder and education, or they could have a better, more competitive version like Kajabi or LearnDash. I understand you get what you pay for, though, and I’m not much of a complainer about what could be improved. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for the thoughtful feedback! We're glad HighLevel has been a valuable and affordable all-in-one solution for your business. We also appreciate your suggestions for improvement!

Joe G.
JG
Joe G.
Owner
Small-Business (50 or fewer emp.)
"Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email"
5/5
What do you like best about HighLevel?

Everyone I had worked with LOVED what they do. I had an amazing experience with Maritiza Aguilera not only was she very knowledgeable on the product but she has fantastic customer facing skills. where i come from we have a company Wegmans grocery stores and it reminded me of this company. Outstanding Customer service on all levels. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I did have one person who I spoke to that told me High level did not have an option for prospecting so I was at first thinking about going to another company Apollo.io which has this feature. However Mari advised me GHL has this feature and gave me the information needed to stay with my decision to sign up for GHL today. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thank you so much for the incredible feedback Joe and for taking the time to recognize Mari Aguilar’s support. We’re thrilled to hear she made such a strong impression and helped clarify how HighLevel can support your prospecting needs.

We’re excited to have you onboard and can’t wait for you to discover even more of what HighLevel has to offer. Thanks again for the kind words and welcome to the HighLevel family!

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Easy Automation and Great Support, but Usage Costs Add Up"
5/5
What do you like best about HighLevel?

I use HighLevel to manage my clients’ leads. I can use multiple phone numbers to send text messages easily and cheaply, and create automations in a simple interface. I can integrate Meta so leads come in without me having to worry about it, and use workflows to cut out a lot of the time-consuming tasks in my day as a marketer. HighLevel is easy to use and fast, the automations are easy to create, and I like having a desktop app for Mac. Setup was very easy, and the onboarding and support were really good. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I find that the costs for phone numbers, texting, and calling can rack up if I’m not careful. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for your feedback! We're glad you're enjoying HighLevel's automation features and had a great experience with our onboarding and support team.

Abdulhakeem  K.
AK
Abdulhakeem K.
Copywriter
Small-Business (50 or fewer emp.)
"Comprehensive Marketing Platform with Room for Simplicity"
4/5
What do you like best about HighLevel?

I like that HighLevel brings many marketing tools together in one place. It helps me manage leads, automate tasks, and save time. I find the CRM, sales funnels, and automated follow-ups most valuable because they help me manage leads, save time, and turn prospects into customers. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Some features can be difficult for beginners to understand, particularly workflow automation and integrations. HighLevel could improve with a simpler interface and provide more step-by-step tutorials. Short video tutorials would also make the platform easier to use. Review collected by and hosted on G2.com.

Response from Sithun KK of HighLevel

Thank you for sharing such thoughtful feedback! We’re glad HighLevel helps you streamline your marketing, manage leads, and automate follow-ups in one place. We appreciate your suggestions and are happy to hear the platform is helping you save time and stay organized as you grow your business.