[ HighLevel Reviews ](https://www.g2.com/products/highlevel/reviews) [ HighLevel Reviews ](https://www.g2.com/products/highlevel/reviews) # HighLevel Pricing Overview [Editedit](https://my.g2.com/highlevel/pricings) Free Trial ## HighLevel Pricing Key Insights Last updated on Apr 09, 2026 * * * HighLevel offers **2 pricing editions** , starting from **$97** to **$297**. HighLevel pricing tiers are designed to support different usage levels and team sizes. HighLevel also offers a **free trial**. Compare the HighLevel pricing table below to figure out the best fit for your needs. Some plans may require you to contact **HighLevel** for **custom pricing**. * * * Starter — $97 / Per Month Agency Unlimited — $297 / Per Month Rated 4.6 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Starter $97.00 Per Month Free Trial All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools! - CRM - Email & SMS Marketing - Funnel & Website Builders - Workflow Automations Builder - Estimates, Invoicing, and Payments - Social Media Scheduling - Reputation Management - Online Scheduling & Calendars - Pipelines & Opportunity Tracking - AI Employee - And much more! Show More Agency Unlimited $297.00 Per Month Free Trial Unlimited Users, Contacts, and Sub-Accounts with the ability to whitelabel your account with your own branding and login domain. Start with a free 14-day trial! - CRM - Email & SMS Marketing - Funnel & Website Builders - Workflow Automations Builder - Estimates, Invoicing, and Payments - Social Media Scheduling - Reputation Management - Online Scheduling & Calendars - Pipelines & Opportunity Tracking - AI Employee - Unlimited Client Accounts - And much more! Show More CRM with SmartLists, Email, 2-way SMS, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Automation Campaigns, Reporting, Webhooks, and more! Pricing information for HighLevel is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase HighLevel must be conducted with the seller. Pricing information was last updated on November 17, 2025 Show More ## HighLevel Pricing FAQs Generated using AI ### Is HighLevel free, or does it offer a free trial? HighLevel does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. ### How much does HighLevel cost in 2026? According to G2 data, HighLevel pricing in 2026 starts at $97.00 and can reach $297.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the HighLevel's official pricing page for the most current details. ### Who is HighLevel pricing best suited for? Based on G2 reviewer demographics, HighLevel's pricing is best suited for small business owners and marketing agencies. The vast majority of G2 reviewers identify as small businesses with 50 or fewer employees, spanning industries like marketing and advertising, consulting, real estate, and health and wellness. The $97/month Starter tier suits solo operators and small teams consolidating multiple tools, while the $297/month Agency Unlimited tier is strongly favored by agency owners who need white-labeling and unlimited client sub-accounts. G2 reviewers from mid-market segments also find value, though some note HighLevel's complexity and limited enterprise-grade customization make it less ideal for large organizations with intricate workflow requirements. ### What are the key differences between the free and paid versions of HighLevel? HighLevel does not offer a permanent free version, but G2's pricing data for HighLevel confirms a 14-day free trial is available, giving prospective users time-limited access to evaluate the platform before committing. The paid Starter plan at $97/month unlocks unlimited users, contacts, CRM, email and SMS marketing, workflow automations, funnel and website builders, social media scheduling, reputation management, and AI tools. HighLevel's Agency Unlimited tier at $297/month adds unlimited sub-accounts and white-label capabilities with custom branding and login domains, which G2 reviewers in marketing agencies specifically highlight as a key differentiator for managing multiple clients under one branded experience. ### Is HighLevel considered good value for its pricing? G2 reviewers overwhelmingly consider HighLevel exceptional value, with dozens citing it as a cost-effective replacement for multiple separate tools including HubSpot, Mailchimp, Calendly, ClickFunnels, and ActiveCampaign. One G2 reviewer noted eliminating eight other software subscriptions, while another reported saving 75% of onboarding time. The $97/month Starter tier is frequently praised as affordable for small businesses, though a handful of G2 users mention it feels steep for tight budgets or international users facing currency conversion costs. Some reviewers flag growing add-on charges as a concern. Overall, the consensus among G2 users is that HighLevel's pricing delivers strong ROI given its breadth of integrated features. ## Top-Rated Alternatives [ ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") Birdeye 4.7/5 (3,971) ](https://www.g2.com/products/birdeye/reviews) [ ![Vendasta AI Platform](https://images.g2crowd.com/uploads/product/hd_favicon/e7d9e1faf02dca42238e56a5f4b12b54/vendasta-ai-platform.svg "Vendasta AI Platform") Vendasta AI Platform 4.5/5 (521) ](https://www.g2.com/products/vendasta-ai-platform/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5 (14,167) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/highlevel/competitors/alternatives) ## HighLevel Pricing Reviews (2) ![Nehal G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nehal G.") NG Nehal G. Customer Success Advisor Enterprise (\> 1000 emp.) 8/15/2025 More Options - "Awesome product, bundled package" 5/5 What do you like best about HighLevel? The simple and the robust software and the best part is workflow to automate the flow i.e customer enggagement Review collected by and hosted on G2.com. What do you dislike about HighLevel? Nothing the software itself capable to execute the process. Review collected by and hosted on G2.com. What problems is HighLevel solving and how is that benefiting you? Easy to use and automate your customer response also well handled the customer well in terms of AI Review collected by and hosted on G2.com. Show More Response from Jonathan Evans of HighLevel [Editedit](https://www.g2.com/survey_responses/highlevel-review-10903583/official_response/edit) Thank you for sharing your feedback on G2! We’re thrilled to hear that you find HighLevel both simple and robust, and that our workflows are helping you automate customer engagement effectively. It’s especially rewarding to know that our AI features are making it easier to respond to and manage your customers. We also appreciate your confidence in the platform’s capabilities—it means a lot to our team. We’ll continue innovating so you can keep delivering exceptional results for your business. Thanks for being part of the HighLevel community! — The HighLevel Team Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: In-app ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH David H. Paid Search Strategist Small-Business (50 or fewer emp.) 10/2/2025 More Options - "Highlevel Review 2025" 2.5/5 What do you like best about HighLevel? You can automate follow-ups, onboarding sequences, review requests, pipeline movements, and more Review collected by and hosted on G2.com. What do you dislike about HighLevel? The initial setup and getting “comfortable” can take significant time. For small teams or solo users, that ramp cost is steep. Review collected by and hosted on G2.com. What problems is HighLevel solving and how is that benefiting you? Leads often slipped through the cracks because follow-ups weren’t automated or tracked. Without a centralized system, it was hard to know where each contact was in the pipeline or if anyone followed up. Review collected by and hosted on G2.com. Show More Response from Jonathan Evans of HighLevel [Editedit](https://www.g2.com/survey_responses/highlevel-review-11757944/official_response/edit) Thank you so much for your detailed review! We’re thrilled to hear that HighLevel has helped you automate key workflows like follow-ups, onboarding sequences, review requests, and pipeline management — it’s great to know the platform is helping you stay organized and prevent leads from slipping through the cracks. We completely understand your feedback about the initial setup and learning curve, especially for smaller teams or solo users. We’re continuously improving our onboarding experience, training resources, and guided setup tools to make it faster and easier to get up and running. We’re glad HighLevel is helping you bring structure and visibility to your follow-up process and client pipeline. Thank you for your trust and for being part of the HighLevel community! — The GoHighLevel Team Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite HighLevel Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub 4.4/5 (13,847) [ Compare Now ](https://www.g2.com/compare/highlevel-vs-hubspot-sales-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image") Zoho 4.1/5 (2,931) [ Compare Now ](https://www.g2.com/compare/highlevel-vs-zoho-crm) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image") Pipedrive 4.3/5 (3,072) [ Compare Now ](https://www.g2.com/compare/highlevel-vs-pipedrive) ##### Categories on G2 [ AI Agents For Business Operations ](https://www.g2.com/categories/ai-agents-for-business-operations)[ CRM ](https://www.g2.com/categories/crm)[ Live Chat ](https://www.g2.com/categories/live-chat) [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ SMS Marketing ](https://www.g2.com/categories/sms-marketing)[ Website Builder ](https://www.g2.com/categories/website-builder)[ Conversational Marketing ](https://www.g2.com/categories/conversational-marketing)[ Chatbots ](https://www.g2.com/categories/chatbots)[ Conversational Support ](https://www.g2.com/categories/conversational-support)[ VoIP Providers ](https://www.g2.com/categories/voip-providers)[ Customer Communications Management ](https://www.g2.com/categories/customer-communications-management)[ Online Reputation Management ](https://www.g2.com/categories/online-reputation-management)[ Shared Inbox ](https://www.g2.com/categories/shared-inbox) Show More ##### Explore More [ What is the highest-rated feature management software for product teams running controlled rollouts and beta tests? ](https://www.g2.com/discussions/what-is-the-highest-rated-feature-management-software-for-product-teams-running-controlled-rollouts-and-beta-tests)[ What are the best-rated payroll apps for accurate payments? ](https://www.g2.com/discussions/what-are-the-best-rated-payroll-apps-for-accurate-payments)[ Best-rated software for managing virtual communities ](https://www.g2.com/discussions/what-s-the-best-rated-software-for-managing-virtual-communities) [ What is the most affordable visitor management software for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-visitor-management-software-for-smbs)[ Branding Agencies in New York ](https://www.g2.com/categories/branding-agencies/locations/new-york-ny-us)[ Pros and Cons Details ](https://www.g2.com/products/highlevel/reviews?qs=pros-and-cons) Show More [ What is the highest-rated feature management software for product teams running controlled rollouts and beta tests? ](https://www.g2.com/discussions/what-is-the-highest-rated-feature-management-software-for-product-teams-running-controlled-rollouts-and-beta-tests)[ What are the best-rated payroll apps for accurate payments? ](https://www.g2.com/discussions/what-are-the-best-rated-payroll-apps-for-accurate-payments)[ Best-rated software for managing virtual communities ](https://www.g2.com/discussions/what-s-the-best-rated-software-for-managing-virtual-communities) [ What is the most affordable visitor management software for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-visitor-management-software-for-smbs)[ Branding Agencies in New York ](https://www.g2.com/categories/branding-agencies/locations/new-york-ny-us)[ Pros and Cons Details ](https://www.g2.com/products/highlevel/reviews?qs=pros-and-cons)