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Social Media Monitoring reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Social Media Monitoring Software

Social media monitoring software provides functionality for listening, tracking, and gathering relevant content across wide ranges of social media. Social media monitoring products are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. The products can also be used by researchers to gain information on social trends or by media outlets to identify breaking news. Social media monitoring tools allow marketers to personalize content to specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many social media products monitor posts in a variety of different languages and countries, allowing businesses to localize advertisements. These products are intended to provide demographic data, understand social media presence, identify negative mentions, engage users, and improve a brand’s reputation. Social media monitoring products often provide information that benefits social media analytics software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product. Many media monitoring software products also monitor social media as well.

To qualify for inclusion in the Social Media Monitoring category, a product must:

Listen for specific mentions across social media
Identify trending topics or phrases
Detail customer sentiment
Organize customer information
Identify thought leaders and influencers

Top 10 Social Media Monitoring Software

  • Hootsuite
  • Sprout Social
  • Zoho Social
  • Semrush
  • Sprinklr Modern Engagement
  • Agorapulse
  • Reputation
  • Meltwater
  • Sendible

Compare Social Media Monitoring Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(2,980)4.1 out of 5
Optimized for quick response
Entry Level Price:$49* / month

Hootsuite is the global leader in social media management. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social. Hootsuite Academy, the industry-lea

(1,418)4.3 out of 5
Entry Level Price:$99 month per user

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

(2,095)4.6 out of 5
Entry Level Price:Free

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

(1,142)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

(671)4.1 out of 5
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A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

(700)4.0 out of 5
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Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across

(627)4.5 out of 5
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Entry Level Price:$99 / month

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse: 1 - Unified social inbox lets you easily manage all your incoming social media messages, comments, and reviews in one place. 2 - Intuitive publishing allows you to plan, collaborate, and schedule c

(558)4.4 out of 5
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Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of solicited and unsolicited feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this process as Reputation Experience Management, a category we created. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of bra

(874)3.8 out of 5
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Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents. Our clients can monitor media coverag

(695)4.5 out of 5
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Entry Level Price:$29 / month

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

(423)4.3 out of 5
Entry Level Price:$29 / month

Mention is a social listening and media monitoring solution enabling brands and agencies to understand audience perception across social media and the web. By using Mention you can easily monitor what is being said online about a brand or a product, get comprehensive analytics on their industry, and measure the impact of your marketing and PR activities. Start listening to your audience! Founded in 2012, Mention’s customer base exceeded 750,000 users in over 125 countries, with over 4,000 ente

(295)4.7 out of 5
Entry Level Price:$59 Monthly

eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

(188)4.6 out of 5
Entry Level Price:$49 per month

Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. It's a solid and affordable

(251)4.2 out of 5
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NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficien

(306)4.5 out of 5
Entry Level Price:$49 per month

Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

(113)4.2 out of 5
Entry Level Price:from $200 per Month

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

(109)4.4 out of 5
Entry Level Price:9.99 per month

Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers, eCommerce and other businesses of all sizes. Schedule posts at the best times, create beautiful pins faster than ever, discover content, monitor conversations, amplify your reach, and measure results all with one tool.

(116)4.4 out of 5

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums

(173)4.6 out of 5
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Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. Founded in 1998, Digimind is headquartered in New York, Paris, Sing

(170)4.7 out of 5
Optimized for quick response

Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social Me

(37)4.7 out of 5
Entry Level Price:$12,000 / 5 topics per year

YouScan is an AI-powered social media intelligence platform with industry-leading image recognition capabilities. We serve 500+ customers worldwide, including well-known consumer brands and agencies, such as Nestle, L'Oreal, Chanel, PepsiCo, Google, Coca-Cola, Michelin, Samsung, McDonald's, Mediacom, Kantar TNS, Ipsos, among others. Industry experts recognize YouScan as a leading player in the social media intelligence space: Gartner named YouScan a "Cool AI Vendor for Marketing" and MarkTech

(266)4.4 out of 5

Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

(64)4.4 out of 5

The content you need to accelerate your research, marketing, and sales.

(55)4.8 out of 5
Entry Level Price:from $27 per month

NapoleonCat is a social customer care and marketing solution. It enables agencies, marketers and business owners to: - manage multiple social media channels - automate customer service - analyze marketing results - monitor and benchmark against competitors - collaborate within teams - automate reporting processes NapoleonCat currently integrates with Facebook, Messenger, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. was founded in December 2011 by Grzegorz Berezo

(104)4.4 out of 5
Optimized for quick response
Entry Level Price:from $948 billed annually

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way. Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. We have two products: #1 Audiense Insights: Audience intelligence and segmentation #2

(149)4.3 out of 5

Synthesio, an Ipsos technology company, is a global Leader in the latest report on Social Listening Platforms published by an independent research firm. Synthesio provides brands and agencies around the world with social listening tools and audience insights to measure the impact of social and mainstream media conversations. The Synthesio Social Media Intelligence Suite surfaces actionable insights — both qualitative and quantitative — from the most extensive collection of data on the market. Bu

(52)4.5 out of 5

Klear is one of the world's leading Influencer Marketing platforms. It empowers marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, an

(170)4.2 out of 5

Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

(34)4.7 out of 5
Entry Level Price:299$ per month

SentiOne is an AI Customer Service Automation Platform. The tool monitors the internet (social media, portals, forums, and blogs) globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights. The integrated interaction module allows customer service teams to manage online conversations on multiple channels and respond directly from one platform.

(280)4.6 out of 5
Entry Level Price:$8.25 /month

Powerful content marketing and social media management platform for publishers, brands, agencies, and startups who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful ana

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Check out the G2 Grid® for the top Social Media Monitoring Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Sprout Social
Cision Communications Cloud
Critical Mention
Khoros Marketing
Sprinklr Modern Engagement
Oracle Social Cloud
Clarabridge Engage
Linkfluence Radarly
Cool Tabs
Pulsar Platform
Facelift Cloud
Zignal Labs
Zoho Social
Orlo Social Marketing
Brand Analytics
Market Presence

Learn More About Social Media Monitoring Software

What is Social Media Monitoring Software?

Social media monitoring software is often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes as to whether it values what your consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Software

  • Monitoring accounts on various social media platforms
  • Quickly receiving alerts of customer criticism or complaints
  • Tracking brand competition
  • Monitoring your social media reputation and presence in real time
  • Gaining insights on the effectiveness of your social media approach

Why Use Social Media Monitoring Software?

Revenue – Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do in order to grow your audience, which translates to more subscribers and therefore more revenue for your business.

Customer Loyalty – Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

Competitor Insights – Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

Brand Presence – One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

Who Uses Social Media Monitoring Software?

Marketing – Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to mentions on social networks and facilitate engagement with customers. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

Customer Service Teams – Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

Public Relations Teams – Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

Kinds of Social Media Monitoring Software

Review Aggregator Tools – These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

Lead Generation Tools – These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media means more revenue for your business.

Social Mention Tools — Social media monitoring tools that specialize in social mentions help you determine how often your brand is being mentioned on social media. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes, as they can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should be focused on.

Social Media Monitoring Software Features

Cross-Channel Monitoring – Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking, as well as improves the efficiency of social media monitoring. If your company has a multitude of social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint a true picture of how they perceive your social media posts and brand.

Analytics – Social media management software tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products have the capability to create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

Social Reporting – Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

Sentiment Scoring – Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

Influencer Identification – Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

Publishing – Most social media monitoring software offer a publishing feature which allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

Potential Issues with Social Media Monitoring Software

Inaccurate Sentiment Analysis – As with all artificial intelligence, it can be very difficult to teach AI to monitor for human emotion. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

Over-Listening – Focusing too much on one negative social mention can prove to be counterproductive. Brands that are constantly trying to filter out all of the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

Spam – Social media monitoring tools have a difficult time filtering out all of the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on a lot of unwanted social mentions that don’t have any positive impact on your company because they’re not coming from actual users. This can waste a lot of time for companies that are trying to use actual customer data to influence their marketing.