# Lofty Reviews **Vendor:** Lofty **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 399 ## About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. ## Lofty Pros & Cons **What users like:** - Users love Lofty for its **ease of use** and seamless integrations, making CRM tasks simple and efficient. (20 reviews) - Users enjoy the **ease of use and extensive built-in features** of Lofty, enhancing their experience and productivity. (17 reviews) - Users praise Lofty's **seamless integrations** , allowing efficient management of multiple systems on a single platform. (11 reviews) - Users love the **seamless integrations** of Lofty, making it a powerful all-in-one solution for their business needs. (9 reviews) - Users highly value Lofty for its **effective lead generation** , significantly enhancing client management and overall productivity. (9 reviews) - Users value the **automation features** of Lofty, citing time savings and streamlined follow-up processes for leads. (8 reviews) - Users appreciate the **seamless AI integration** in Lofty, enhancing automation and lead follow-up effortlessly. (7 reviews) - Customer Support (7 reviews) - Easy Setup (7 reviews) - Efficiency (7 reviews) **What users dislike:** - Users report **missing critical features** in Lofty, resulting in inefficient workflows and frustrating experiences. (9 reviews) - Users express frustration over **poor customer support** , highlighting unresponsiveness and incompetence when issues arise with Lofty. (9 reviews) - Users often struggle with a **steep learning curve** that can overwhelm new users due to Lofty's extensive functionality. (7 reviews) - Users experience **AI inefficiency** in Lofty, citing slow performance and subpar features that hinder usability. (6 reviews) - Users find the **interface not user-friendly** , citing complexity and poor usability that hinder effective usage. (6 reviews) - Expensive (5 reviews) - Limited Features (5 reviews) - Billing Issues (4 reviews) - Slow Speed (4 reviews) - Learning Difficulty (3 reviews) ## Lofty Reviews ### 1. FUBAR, no really. **Rating:** 0.0/5.0 stars **Reviewed by:** Alexander D. | Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2025 **What do you like best about Lofty?** Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. **What do you dislike about Lofty?** Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. **What problems is Lofty solving and how is that benefiting you?** Lofty helps me manage contact with a large volume of leads with automation so I can spend more time talking to their support instead of running my business. **Official Response from Mahriah Field:** > Hello Alex, I appreciate you taking the time to leave a review. I apologize that you have not had a great experience and will bring this matter to our leadership team. If there is anything specific you would like me to pass along, please feel free to reply and let us know. ### 2. Smart CRM Features Boost Consistency but Need Refinement **Rating:** 4.5/5.0 stars **Reviewed by:** Linda M. | Client Care Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lofty?** I use Lofty for lead conversion and follow-up, and it’s the only CRM I rely on for our database. My favorite features are Smart Plans and lead filtering, which really simplify my goals and help me meet my job responsibilities. Smart Plans make sure no lead gets left behind or falls through the cracks, while lead filters make it easy to focus my follow-ups on the leads that need attention most. I found Lofty’s initial setup fairly straightforward, and at this point it’s become second nature. I also appreciate that Lofty is always improving, and as long as that continues, we’ll be sticking with it. Customer support is another big plus—they’re quick to answer whenever I call because I’m stuck or don’t understand how to do something. **What do you dislike about Lofty?** Ever since the recent "system migration" to Smart Plans and the new layout/view, I’ve run into far too many bugs and kinks. Plans have been misbehaving in ways that disrupt the intended workflow: steps get skipped, agents don’t get notified, and some steps are marked complete earlier than the Smart Plan is designed for. **What problems is Lofty solving and how is that benefiting you?** Lofty prevents lead-bleed and follow-ups from falling through the cracks. Smart Plans and lead filtering simplify objectives and ensure no lead gets left behind, allowing me to focus energy where needed. **Official Response from Mahriah Field:** > Hello Linda, thank you for your review. We appreciate your time & business. I do apologize for the technical issues you've experienced. If there is anything ongoing that has not been resolved or in the process of being resolved, please feel free to let us know. ### 3. Easy Setup, But Support and Ad Handling Fell Short **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Lofty?** It was easy to set up my website and import my contacts. **What do you dislike about Lofty?** I don’t feel like I got the help I needed. I was brand new to Lofty and didn't know what I was doing so I called them. My searches with the idx were supposed to be set up so that customers could search the homes that were available. When I called, they told me the issue was resolved, but it still wasn’t. I paid for advertising, but my website wasn’t set up correctly and they ran the ads anyway. You only get one chance to make a good impression, and I spent $194 for nothing. I reached out again and was basically told, “too bad.” I won’t advertise with them ever again. **What problems is Lofty solving and how is that benefiting you?** Lofty is keeping my clients engaged in the home buying and selling process and alerting me when clients need for me to reach out. **Official Response from Mahriah Field:** > Hello, thank you for taking the time to leave a review. I apologize for the experience you received. If you're able to provide additional details, I can certainly pass it along. ### 4. Effortless CRM with Stellar Automation, Lacks Direct Support **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen V. | Licensed Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lofty?** I think Lofty is a great real estate CRM, with its ease of use standing out as a major strength. It has a lot of functions, and most of them work great, rating them a nine out of ten. I love the automations, which save me a lot of time by keeping me in front of customers without me having to do anything. It automatically sends emails and text messages, so I don't have to manually send them. The initial setup was very easy. **What do you dislike about Lofty?** I sometimes have issues with support. You don’t really get to talk to support directly; you talk to somebody who connects to support and then they give you the answer. It feels like a long process and there's potential for misunderstandings, making it longer than it should be. Another issue is that their AI isn’t as strong as it could be. It often sends messages that aren’t relevant and sounds too robotic. The messages aren't timely and sometimes it sends too many or too few messages, not sounding human at all. **What problems is Lofty solving and how is that benefiting you?** I love Lofty's ease of use and its automations, which save a lot of time by automatically sending emails and text messages to keep me in front of customers without any effort. **Official Response from Mahriah Field:** > Hello Stephen, thank you for your review. We appreciate your time and feedback. I will make sure to pass along your comments regarding support and the AI voice, so that we can make improvements. ### 5. AI-Powered CRM That Keeps Our Team on Track with Every Client **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey G. | Real Estate Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lofty?** First it is a great CRM to keep track of your clients and prospects but the implementation of all the AI features make follow up great and also helps out my team to know what to do with each client to stay in touch. Some of my agents are new to the industry and really makes a difference in their production. **What do you dislike about Lofty?** I really don't have a dislike but would like it to be a bit easier to find and nearer duplicates when you have thousands of leads it would be nice to have AI be able to create a list to address this issue. Currently you have to just come upon them and do it at that time **What problems is Lofty solving and how is that benefiting you?** It makes it easier if you have thousands of leads to figure out who you have not contacted within 30 days and then you can set them up for calls or address each one individually **Official Response from Mahriah Field:** > Hello Jeffrey, thank you so much for leaving a review! We greatly appreciate your time and business. ### 6. Feature-Rich CRM with Email Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lofty?** I like that Lofty is easy to use and it has a lot of built-in features that make my organization easier. I appreciate the ad campaigns that it can run for me and how it integrates data from other sites, filtering it directly into the software for use as leads. **What do you dislike about Lofty?** Sending out emails from multiple email addresses seems to be a little issue. I know they're working on it, but it can probably result in spam for different users because they don't recognize the email address. What could help is if the emails directly to the end users could come from one email address that the individual owner of the account wants Lofty to use. Currently, it sends emails out from multiple system-generated emails that are probably going into my customer's spam folders. I'm still learning it. You just have to play around with it. **What problems is Lofty solving and how is that benefiting you?** Lofty houses all of my clients and potential clients' information, along with their buying or selling statuses. It's easy to use and has features that make organization easier. It runs ad campaigns and integrates data from other sites to generate leads. **Official Response from Mahriah Field:** > Hi Lisa, thank you so much for your review. We appreciate your time and business. I am sorry to hear about troubles with your emails coming from multiple addresses and know that can be confusing. By chance, have you set up sending email domain? If not, that may help alleviate this. ### 7. Efficient Campaign Management with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Brian R. | Real Estate Agent, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lofty?** I like that the Lofty log in is very user-friendly, allowing me to easily use the system. Their customer service is amazing, which is another aspect I appreciate. The onboarding was very helpful; they walked me through how to set things up, and there are many classes and courses available. The email drip campaigns Lofty handles are very helpful, ensuring that all my past and new clients receive their messages. **What do you dislike about Lofty?** There's a learning curve with Lofty. There are a lot of small features within the system that I don't know how to use, and sometimes I see them and I'd like to learn about them, but I don't necessarily know what they're for. I would love to learn about the other options available. **What problems is Lofty solving and how is that benefiting you?** Lofty handles email drip campaigns for me, ensuring all my past and new clients receive their messages without me having to worry. It's very helpful. **Official Response from Mahriah Field:** > Hello Brian, thank you for your review! We greatly appreciate your time and business. We do offer multiple live training options five days per week. Feel free to check out https://lofty.com/training for the different courses available. ### 8. AI Integration Enhances Task Management, But UI Needs Work **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Lofty?** I like the AI integration with Lofty because it gives me priorities and ideas on who to contact. It helps streamline my tasks by reducing wasted time and makes it easier to figure out what to say. Also, I prefer the layout of Lofty over the previous tools I've used. **What do you dislike about Lofty?** The contact communication stack is very confusing, especially with AI conversations in the chat. You don't have a chat bubble, and seeing it all stacked on top of each other makes it difficult to discern what's going on. Even when isolated. **What problems is Lofty solving and how is that benefiting you?** I use Lofty for prioritization, helping me focus on organizing and communicating tasks. The AI integration gives me priorities and ideas on who to contact, saving time and reducing effort in communication. **Official Response from Mahriah Field:** > Hello Kevin, thank you for your review. We greatly appreciate your time and business. ### 9. Great CRM Features, Needs Better Support **Rating:** 4.0/5.0 stars **Reviewed by:** Uros M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lofty?** I like Lofty because it is constantly improving and offers useful features like chatbot follow-up, landing pages, and smart plans. These tools help me manage tasks like CRM, lead communication, lead generation, and organizing communication effectively, allowing me to stay in touch with clients effortlessly. **What do you dislike about Lofty?** Customer service and issue solving. It takes too long to hear back, chat almost never gets answered anymore. Tech team says problem is solved, and it is not. I don't understand why there is no more effort to understand the problem, test it before coming back to customers saying it is solved. Moving my account from another brokerage to new brokerage was very unpleasant. The person who supposed to help was not responding at all. **What problems is Lofty solving and how is that benefiting you?** I use Lofty for CRM, keeping lead communication organized, and staying in touch with clients. **Official Response from Mahriah Field:** > Hello Uros, thank you for your review. We appreciate your time and business. I am sorry to hear about your experience with Support. I would be happy to pass this feedback along to our Support leadership. ### 10. Lofty Keeps Us On Point and Organized **Rating:** 5.0/5.0 stars **Reviewed by:** Vittorio I. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Lofty?** I find Lofty to be a great tool that helps me stay organized. I appreciate how it keeps me on track with tasks and the way it speaks to me and reminds me of important tasks, such as making phone calls and getting back to my clients. It plays a very important part in my business. **What do you dislike about Lofty?** I wish Lofty could verify email and phone numbers to make sure they're correct. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to stay on time getting back to my clients, organizing my day. It keeps me organized and reminds me of tasks, so I don't forget important calls, crucial for my business. **Official Response from Mahriah Field:** > Hello Vittorio, thank you for your review. We greatly appreciate your time and business. ### 11. Absoltely aawful. Went downhill fast in the past year. THe worst company ive ever dealt with **Rating:** 0.0/5.0 stars **Reviewed by:** Tom G. | realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** it used to be great now its awful. support is the worst and they scam you for money and dont deliver **What do you dislike about Lofty?** lofty upsells you products then doesnt deliver them. support never reesponds. been trying to reach them for nearly a month . its a scam dont do it **What problems is Lofty solving and how is that benefiting you?** literlly only creates more problems. terrible program dont use it **Official Response from Mahriah Field:** > Hi Tom, thanks for your feedback. I apologize for the experience you've had & I've made sure to forward this to our Leadership team for further review. ### 12. Lofty Packs a Powerful Real Estate Feature Set with Smart Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lofty?** 1. Strong Real Estate Feature Set Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps. 2. Lead Generation Powerhouse Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus. 3. User Experience & Customization The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps. 4. AI Tools & Automation Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. **What do you dislike about Lofty?** 1. Learning Curve Can Be Real Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training. 2. Mixed Support Experiences Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. **What problems is Lofty solving and how is that benefiting you?** Integrating many of my work tasks into one platform. **Official Response from Mahriah Field:** > Hello, thank you for leaving a review. We appreciate your business and time. I am happy to pass your feedback along. Is there a specific support request that has not been resolved for you that we can assist with? ### 13. Great Presentation, but Slow Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Holly B. | Real Estate **Reviewed Date:** January 13, 2026 **What do you like best about Lofty?** I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. **What do you dislike about Lofty?** It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. **What problems is Lofty solving and how is that benefiting you?** Lofty gives my website a great presentation, making it aesthetically pleasing and user-friendly. It's a CRM that's enjoyable to use compared to others. **Official Response from Mahriah Field:** > Hello Holly, thank you for taking the time to leave a review. We appreciate your business and effort. I am happy to hear that you're enjoying your Lofty website and marketing tools. I will be more than happy to pass your feedback regarding onboarding to our Onboarding and Customer Success team for review and sincerely apologize for the less than stellar experience. Please let us know if there's anything else I can assist with ### 14. Streamlines CRM with Outstanding AI Support **Rating:** 5.0/5.0 stars **Reviewed by:** David N. **Reviewed Date:** January 13, 2026 **What do you like best about Lofty?** I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. **What do you dislike about Lofty?** I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to organize my notes, leads, and database. It integrates with email, captures leads automatically, records calls with summaries, and provides SMS reminders. It prevents leads from falling through the cracks with its CRM and AI sales assistant. **Official Response from Mahriah Field:** > Hello David, thank you for leaving a review. We appreciate your time & business. I will be happy to pass your feedback along to our team. Have a wonderful day! ### 15. total CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Rod K. | Small Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Lofty?** UI / UX, integrations, performance, pricing / ROI, and support / onboarding are the main areas I’m focused on. I’d also like AI / intelligence options that can show all the MLS properties in Utah. **What do you dislike about Lofty?** difficult to locate the updates on SEO input **What problems is Lofty solving and how is that benefiting you?** helping me to get found for buyers/sellers in Utah for Real Estate **Official Response from Mahriah Field:** > Hello Rod, thank you for your review! We greatly appreciate your time and business. ### 16. Organized CRM with Scope for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan V. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lofty?** I love that my calls can be recorded and an AI summary is provided. **What do you dislike about Lofty?** The things that could be most improved are customer service as well as additional features being added that we always have to pay for. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to keep everything organized, from who I should call to managing my day-to-day tasks. **Official Response from Ana Mastrogiuseppe:** > Hi Ryan! We're thrilled to hear you're loving Lofty's property matching feature! While we're sorry for any past delays in customer service, we're committed to improvement. It's great to know that Lofty's all-in-one platform helps you centralize your real estate operations efficiently. Thanks again for choosing Lofty! ### 17. Full-Featured Lead-to-Deal Platform, But Needs More Testing and Fewer Redesigns **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew K. | Broker Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Lofty?** Lofty offers a full featured software designed to turn leads into deals. **What do you dislike about Lofty?** Unfortunately much of the software is released before being fully tested and needs too many redesigns and bug fixes to function as intended. **What problems is Lofty solving and how is that benefiting you?** Saving time and money. **Official Response from Mahriah Field:** > Hello Andrew, thank you so much for your review. We greatly appreciate your time and business. I have taken your feedback and passed it along to our Product leadership team. Please let me know if there's anything else I can help with. ### 18. User-Friendly CRM with Comprehensive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Robert T. | Lic'd OR Principal Broker, Lic'd WA Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Lofty?** I like that Lofty is user-friendly and offers every option you need to stay in touch with existing clients and find new ones. It helps with website creation, database management, and social posting. I appreciate the range of tools it offers for managing my real estate CRM tasks effectively. **What do you dislike about Lofty?** Nothing I don’t like **What problems is Lofty solving and how is that benefiting you?** Lofty is user-friendly, helping me with database management, website creation, and social media tools for staying in touch with clients and lead generation. **Official Response from Mahriah Field:** > Hi Robert, thank you so much for your review. We greatly appreciate your time and business! ### 19. Effortless Setup, Boosts Client Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** shaye C. **Reviewed Date:** October 30, 2025 **What do you like best about Lofty?** I appreciate the ease of setting up Lofty due to the helpful videos that guided me through the process. This made the initial experience smooth and straightforward. Lofty significantly helps me in managing my work as a realtor by allowing me to keep in touch with clients effectively. Its ability to handle a large volume of leads ensures that no prospect falls through the cracks, enhancing my client relationship management. I particularly love the smart plans feature, which has been invaluable in prompting interactions with clients, including instances where I might have forgotten to reach out. The outlines and Comparative Market Analysis (CMA) tools provided by Lofty are incredibly useful in my daily operations. I also value that Lofty comes with a search website feature, which allows my clients to search without having to leave my website, adding a seamless experience for them. Overall, these features collectively support and improve my efficiency and productivity as a realtor. **What do you dislike about Lofty?** I dislike the limited ability to customize landing pages in Lofty, which restricts my capability to tailor web experiences for my clients. **What problems is Lofty solving and how is that benefiting you?** I find Lofty helps me keep in touch with clients and manage leads effectively, ensuring none fall through the cracks. Its smart plans boost interactions with online leads, enhancing client engagement. **Official Response from Mahriah Field:** > Hello Shaye, thank you so much for taking the time to give us a review! We appreciate your business & time so much. If you have any feedback regarding landing pages & how we could improve them, please feel free to let me know. Have a great week! ### 20. Strong Customer Support with AI-Powered Features **Rating:** 4.0/5.0 stars **Reviewed by:** Farrah D. **Reviewed Date:** October 23, 2025 **What do you like best about Lofty?** I have found Lofty to be incredibly helpful in solving various organizational challenges related to my real estate CRM needs. It excels in prioritizing clients' needs and organizing their data, which has been a significant benefit for me. I really appreciate the AI capabilities of the platform, which enhance its efficiency and usefulness. Additionally, the support quality has been outstanding. Despite facing many initial challenges, customer service has been very supportive and resolved issues well, which is a crucial factor for me in deciding to use Lofty again. Furthermore, Lofty's ability to integrate with many of my lead generation platforms is another aspect that I enjoy, as it ensures a smooth workflow and efficiency in managing tasks. **What do you dislike about Lofty?** I find the process of conducting searches within the multiple MLS's that Lofty feeds from to be less intuitive and more complicated than I would like. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to organize and prioritize client needs, streamline data management, and integrate with multiple lead generation platforms effectively. ### 21. Marketing Powerhouse with Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Lofty?** I have been using Lofty to manage my real estate database, maintain contact with my sphere of influence, and handle new leads for a year now. I appreciate how Lofty seamlessly promotes listings with its excellent marketing tools, offering easy access to create various marketing materials like videos and flyers, which significantly streamline my promotional efforts. The operation of the CRM has been pretty seamless, even though setting up the MLS integration was a bit more complex than what I was used to with past systems. I also like the ability to send and customize mass emails, which is a very useful feature for my work. Most importantly, I would buy Lofty again due to its ease of use. **What do you dislike about Lofty?** Setting up the MLS integration with Lofty was more complex than I'm used to, which can be a hurdle for those coming from other systems. Additionally, I would appreciate more options at the basic level for texting and calling, which are essential features for maintaining contact with leads and clients. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to manage my real estate database, stay in contact with leads, and easily create marketing materials, enhancing my marketing efforts efficiently. ### 22. Effortless, Feature-Rich Real Estate Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Art L. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** I appreciate the seamless and easy experience with Lofty, as the setup process was straightforward, especially with the clear instructions provided for integrating CSV files into the system. The platform effectively allows me to keep up with my database on a weekly basis and efficiently make calls and send texts directly from my system. I find the drip campaigns particularly powerful and well-suited for my needs, as they greatly enhance my marketing efforts. Additionally, the integration of my website with my current local MLS is a significant advantage. The availability of different marketing materials through Lofty is also a valuable resource, making it a robust tool for my real estate endeavors. Overall, Lofty provides such strong and useful features that I am fully satisfied with the service and would rate my likelihood to recommend it to a friend or colleague at a 10 out of 10. **What do you dislike about Lofty?** NA **What problems is Lofty solving and how is that benefiting you?** I am able to keep up with my database weekly and make calls and texts from my system, which streamlines my communication efforts. ### 23. Seamless CRM Solution Boosts Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Devena W. **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** I find Lofty very user-friendly, as the CRM software is easy to understand and maneuver through various modules. I'm particularly impressed with the option to set specific times for SMS and text message reminders, which keeps me ahead of my tasks by sending notifications directly to my cell phone. This feature allows me to click a link and call my clients directly, which is incredibly convenient for my real estate work. I also appreciate the software's task and appointment features, as well as the ability to log every call and email, which helps me keep up with my clients efficiently. What makes Lofty very unique and appealing to me is its quickness in retrieving information on demand. This is enhanced by the way it separates tasks, to-dos, emails, logging, and client information, making it easy for me to search and create new things within the software. Overall, its user-friendliness and efficiency make it indispensable to my workflow. **What do you dislike about Lofty?** Nothing. I am satisfied **What problems is Lofty solving and how is that benefiting you?** I find the product lets me input and manage tasks with text reminders, helping me stay on top of my schedule. It's user-friendly, allows efficient information retrieval, and organizes everything uniquely, from tasks to client interactions. ### 24. Great Social Media Integration, But Needs Easier Setup and Better Communication Sync **Rating:** 4.0/5.0 stars **Reviewed by:** Dee M. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2025 **What do you like best about Lofty?** Social Media integration is good, the cross platform interactions with YouTube could use some work. Hashtags dont translate over to YouTube so it doesn't produce and views or engagement. **What do you dislike about Lofty?** Smart plans need to be made easier to understand and set up, need to be more user friendly all around. AI integrations should be included in the price of the platform. Need to offer text and email integrations so that when working outside of lofty (on the Phone) all the communications still show up in lofty. this last suggestion would get you a 10 for rating. **What problems is Lofty solving and how is that benefiting you?** Team integration is still not set up for us. we requested to upgrade the website services and there hasn't been any progress made toward this. Lofty is good for tracking conversations with people your not in regular contact with, but lacks in the area that integrates phone messaging with he platform. ### 25. Comprehensive Platform with Powerful Features **Rating:** 4.0/5.0 stars **Reviewed by:** Briley W. | Real Estate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lofty?** Comprehensive. Puts a lot of the tools I need in one place. **What do you dislike about Lofty?** The app and website dashboard tools are different. App doesn’t have all the features and the website is not as intuitive. Also is expensive, I dislike that public client facing website Managment costs extra. **What problems is Lofty solving and how is that benefiting you?** Sending listing alerts automatically and monitoring client browsing saves me a lot of time and gives me data about client interest **Official Response from Mahriah Field:** > Hello Briley, thank you so much for taking the time to leave us a review. We appreciate your business and time. I am happy to hear that you're enjoying the tools that Lofty provides, especially the property alerts. I will be happy to pass your feedback regarding your sub-domain along to the appropriate team. Please feel free to let me know if there's anything else I can help with. ### 26. All-In-One Easy to Use CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Alyssa M. | Real Estate Salesperson, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Lofty?** I like the integration of a lead- capture website. I like to track my transactions in Lofty. **What do you dislike about Lofty?** Lofty can be buggy on my Android device. When I go to reply to rectangle in the app, sometimes it doesn't allow me to send the text I wrote. I have to restart the app and loose what i wrote. Also, sometimes the app will periodically log me out and I need to sign in again. I like that all of my communications with a lead/ client are streamlined into one place whether the communication was through phone, email, or text. **What problems is Lofty solving and how is that benefiting you?** Lofty is keeping my communications and appointments organized and improves efficiency. ### 27. Incredibly Robust, Scalable System with a Great Website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Lofty?** It is an incredibly robust system that is scalable so agents can use the features that work best for them. There are many features to choose from which is cool. I feel like the website is great feature. **What do you dislike about Lofty?** Support is not always super helpful. It seems like they used to be more on top of it but I have had several experiences where support takes many days to get back to me or where I have to follow up to get assistance. **What problems is Lofty solving and how is that benefiting you?** Providing a website with several locations and lots of agents to manage! **Official Response from Mahriah Field:** > Hello, thank you for your review. We appreciate your time and business. I'm sorry to hear that your recent experience with our Support Team has been less than ideal. I am happy to pass this feedback on to our leadership for review. Please let me know if there's anything else we can help with. ### 28. Surprised by the power this CRM has. Its a Real Estate must! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark D. | Principle Owner of The Consider It Sold Team, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Lofty?** Love the user interface. Lofty makes it easy to navigate their system and has a smooth look and feel. Setting up automated campaigns is simple and easy. **What do you dislike about Lofty?** I use Team Lofty as well and its a little difficult to toggle back and forth between team and individual. **What problems is Lofty solving and how is that benefiting you?** Lofty lets me organize leads from various lead generation system. It gives me the flexibility to control real estate campaigns to these leads with ease. I can email my leads on set intervals once I put them into a campaign. This lets me focus on real estate, not follow up. ### 29. Effortless to Use and Navigate for Quick Information **Rating:** 4.0/5.0 stars **Reviewed by:** Paula Kristin C. | admin assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Lofty?** easy to use and navigate on getting information **What do you dislike about Lofty?** Too much info on the board; sometimes it is confusing **What problems is Lofty solving and how is that benefiting you?** names and information are organized **Official Response from Mahriah Field:** > Hello Paula, Thank you so much for taking the time to leave a review. We appreciate your business and time and will be happy to pass along your feedback. ### 30. BRUTAL SUPPORT and TECH all around **Rating:** 0.0/5.0 stars **Reviewed by:** Spencer R. | Luxury Real Estate Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Lofty?** Great in theory trying to be a jack of all trades **What do you dislike about Lofty?** Support is awful, unresponsive, incompetent. Wordpress plugin is missing a number of critical features. AI sales assistant is brutal. Social studio outputs are poor. The lofty texting and email is slow, the CRM server is very delayed, will slow down your browser dramatically anytime it is open, poor UI. **What problems is Lofty solving and how is that benefiting you?** None **Official Response from Mahriah Field:** > Hello Spencer, I am very sorry to hear that you've not had a great experience with Lofty. I have passed your feedback along to our Customer Success Manager, so that our team can help make any necessary changes. ### 31. Good with the Bad **Rating:** 4.0/5.0 stars **Reviewed by:** Quillie W. | Associate Broker, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Lofty?** Clients come back to my site to visit and support is willing to listen and may changes to improve the website. **What do you dislike about Lofty?** CRM is not quick to make changes but it works well with the website. **What problems is Lofty solving and how is that benefiting you?** Double team leads can only go into one team member CRM and no others on that company's team's CRM. ### 32. Affordable PPC Ads, But Needs Option to Pause When Overwhelmed **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin B. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** The low cost of your PPC ads. Based on my research, its one of the lowest in the industry. **What do you dislike about Lofty?** I'm not allowed to turn off the ad completely. I am inundated with work right now and I am missing on capitalizing on leads. **What problems is Lofty solving and how is that benefiting you?** It is bringing in a tremendous amount of new business. ### 33. Feature-Rich Platform, But Pricey for Canadian Solo Users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** As a small brokerage owner I like the multitude of features including the auto emails/texts and landing pages **What do you dislike about Lofty?** As a small brokerage based in Canada the US dollar exchange can be a little expensive and definitely not for a single user, in my opinion. Also the SEO seems lacking and can get expensive with FB/Google ads to drive traffic **What problems is Lofty solving and how is that benefiting you?** Lead distribution to may agents is automated which is nice along with the follow up tools ### 34. All-in-One Platform with Room for AI and Support Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** One-stop shop - you can do so many things all in one platform. It's easy to integrate other platforms. **What do you dislike about Lofty?** Some things still need to be improved. The AI marketer platform still needs work. Sometimes the customer support is frustrating as well. **What problems is Lofty solving and how is that benefiting you?** Keep in touch with my database, track my leads and sources, market to my database via email blasts as well as social media. Calendar integration. ### 35. No other CRM I've used comes close to Lofty! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse M. | REALTOR®, Agent Success Coach, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Lofty?** Lofty is hands down one of the best tools I’ve used for my business. It’s a legit one-stop-shop that makes everything so much easier. I can set up nurture campaigns for past clients, automate things like mailing out cards based on the campaign, and keep all my social media accounts connected in one place. The social studio, ad tools, and lead farming options? Total game-changers. Plus, their customer support is absolutely amazing—they’re always quick to help and genuinely care about making sure you’re set up for success. And what really takes Lofty to the next level is how well it integrates with other platforms. It’s seamless—everything just works together. If you’re looking for a CRM that can do it all, Lofty’s the real deal. **What do you dislike about Lofty?** Honestly, the only thing that I currently don't like about Lofty is that the Home Report feature doesn't allow for editing property details. If my clients were to do any updates, renovations, etc. I want to be able to make adjustments so that the value would accurately reflect the condition of their home. **What problems is Lofty solving and how is that benefiting you?** In real estate, we wear a ton of different hats, and it can be a challenge to keep everything running smoothly. That’s where Lofty comes in—it helps me juggle all those roles without anything slipping through the cracks. The seamless integration with other platforms is a game-changer, syncing client info across the board so I’m always in the loop. With Lofty keeping me organized, I have more time to focus on what really matters—building great connections with my clients. ### 36. Great features, continuous upgrades and improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Kenneth J. | REALTOR & Managing Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Lofty?** The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours. **What do you dislike about Lofty?** There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use. **What problems is Lofty solving and how is that benefiting you?** Managing tasks that were once scattered across multiple tools and post-it notes in a single place has saved me time and headache. It took a fair bit of time to retool my processes to take advantage of Lofty's core offerings, but once I had the new and improved process down, I have saved HOURS per week using Lofty's integrated systems and tools. **Official Response from Ana Mastrogiuseppe:** > Thank you for the feedback, Kenneth! We’re glad to hear that Lofty’s easy customization, CRM, and support have been working well for you. We appreciate your feedback on the learning curve and will continue improving the user experience to make things even more intuitive. ### 37. Lofty has just about everything you'll need **Rating:** 4.0/5.0 stars **Reviewed by:** whitney j. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Lofty?** There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. **What do you dislike about Lofty?** The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. **What problems is Lofty solving and how is that benefiting you?** Im juggling lot and Lofty helps me communicate efficiently and timely with clients. **Official Response from Ana Mastrogiuseppe:** > Thank you for the thoughtful review, Whitney! We're so glad to hear Lofty's AI, property tracking, and landing page tools have been helping you and your team. We appreciate your feedback on the blog and AI follow-up, and we'll work on improving those areas to make your experience even better. ### 38. All in one CRM that save a lot of time **Rating:** 5.0/5.0 stars **Reviewed by:** Harley B. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2025 **What do you like best about Lofty?** The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily **What do you dislike about Lofty?** the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. **What problems is Lofty solving and how is that benefiting you?** It organizes all my leads, ranks them, and then allows me to put them on drip campaigns so that I can nurture them hands off. **Official Response from Jusika Martinez:** > We're so glad to hear you're happy with the platform! The general cost of advertising has gone up across various channels which is why we've built out many low cost and no cost ways to generate leads in the Lofty platform such as Lofty Blast. If you have any questions about getting started with those you can reach out to support or find them in the marketplace in your portal! ### 39. Feature-Rich and User-Friendly, Worth the Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** Easy to use and has lots of built in features. The integration with outside systems is seamless **What do you dislike about Lofty?** The CPL on the Listing Blast was high at least in my experience **What problems is Lofty solving and how is that benefiting you?** Lead nuture, lead generation and sorting leads ### 40. Easy to Use, But AI Features Need Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** It's rather easy to use and making calls and text from the app. **What do you dislike about Lofty?** The ai features aren't as good. They still seem to be too robotic. **What problems is Lofty solving and how is that benefiting you?** Keeping track and up to date on my crm. ### 41. Great Website and Listings, But Lacks Dedicated Support **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** Website ,individual listing websites. Sending emails to clients **What do you dislike about Lofty?** High Cost Steep Learning Curve Customer Support Issues Overkill for Smaller Teams Technical and Usability Problems Add-Ons and Hidden Costs Lacks Tech Support Courses are great but not organized **What problems is Lofty solving and how is that benefiting you?** Lead Management and Conversion Marketing Automation Team Collaboration Integrated Website and CRM Data Analytics and Reporting Mobile Productivity **Official Response from Mahriah Field:** > Hello, I am sorry to hear that you've not had a great experience with Lofty & have passed your feedback along to our Customer Success Team for review. Please let me know if there's anything else we can help with. ### 42. Waste of money **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Lofty?** If you pay $1000 or met per month then it’s fine. Otherwise expect to get no leads. **What do you dislike about Lofty?** I had been with Lofty for about 2 years. I had originally signed up with the basic plan which was $650 per month and I received about 10 leads per month. Then I increased my budget to $1000 and I received about 15-20. I decided to reduce my spend as I couldn’t afford it without my lender pitching in, and I reduced to $650. I only received ONE LEAD. They said that according to my ‘contract’ they won’t refund me because they don’t guarantee leads. Very unprofessional to treat a client who has been with them for 2 years in this way. **What problems is Lofty solving and how is that benefiting you?** Lead generation **Official Response from Jusika Martinez:** > Thank you for taking the time to share your experience. We’re genuinely sorry to hear that you felt disappointed with the results and service after being a valued customer for two years. Your feedback is important, and we never take it lightly when a client feels let down. While we strive to provide high-quality lead generation tools and campaign support, results can vary based on geographic location, competition, targeting, and ad budget. Our team works closely with clients to help with expectations and offer estimates based on your market. Although we cannot guarantee a specific number of leads we always aim to help you get the best return on your investment. We’d appreciate the opportunity to review your account and campaign settings to better understand what happened and see if there’s anything we can do to support you moving forward. Please reach out to us — we'd love the chance to make this right. ### 43. Great CRM with Loads of Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan S. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Lofty?** I love the lead generation and the SEO tools built in. The ability to create a solid Hot, Warm, and Cold list, as well as contact multiple buyers/sellers at a time is great **What do you dislike about Lofty?** I would improve the text size and make it a bit more clean and modern. A strong listings side of it to create custom searched would be helpful **What problems is Lofty solving and how is that benefiting you?** I love that I can have all of my leads in a clean format, edit my website and build in all sorts of customized smart plans. **Official Response from Ana Mastrogiuseppe:** > We really appreciate your feedback, Jonathan! It’s great to hear that Lofty is helping you organize leads and build customized smart plans. Your thoughts on text size and the listings feature are valuable, and we’ll look into making those improvements. ### 44. The best CRM & Website combo out there hands down **Rating:** 5.0/5.0 stars **Reviewed by:** Alex D. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Lofty?** The endless capabilities. There is literally so much you can do and they are always adding more! There's no need to have a separate website and CRM provider while sending properties on a 3rd platform. You can now do it all in one spot and it's super user friendly! You can make it as simple or complicated as you want. It's very easy to implement from day 1 and it's easy to integrate dozens of other apps that you're probably already using. You'll use this every single day for a variety of tasks rather than having a different app for each. **What do you dislike about Lofty?** Customer support can take a little bit too long to get back to you **What problems is Lofty solving and how is that benefiting you?** Making it easier to stay in contact with my data base and filter out the good vs. bad leads in an automated yet personalized way so I can spend my time focussing on the people who need my help now vs. wasting my time trying to figure out who they are. **Official Response from Ana Mastrogiuseppe:** > Hi Alex! Thank you for your feedback. We're thrilled you find Lofty's capabilities endless and appreciate its user-friendly interface. We'll work on improving our response times for customer support. It's great to hear Lofty is helping you stay in touch with your database and prioritize leads effectively. Thank you for choosing Lofty! ### 45. Absolutely Love Lofty!! **Rating:** 5.0/5.0 stars **Reviewed by:** Royce W. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Lofty?** Chime was recommended to me through one of my real estate groups and I'm glad I gave it a try. It makes my job so much easier keeping up with my clients and the various phases of the home buying/selling process they are in. My favorite features are the checklists and the transaction tracking. I love how it keeps me on top of the many steps so that I can provide optimal services to my clients. The included website is also very nice. **What do you dislike about Lofty?** I do wish I could schedule emails to be sent out at a later date. **What problems is Lofty solving and how is that benefiting you?** Chime makes it easier for me to keep track of my clients and what phase they're in, in the home buying/selling process. It also has me keep a running tab of my income so that I reach my monthly, quarterly and yearly goals. **Official Response from Ana Mastrogiuseppe:** > Hi Royce! Thanks for your feedback! We’re glad Lofty (formerly Chime) helps with client tracking and goal management. We’ll consider adding email scheduling in future updates. If you need further assistance, feel free to reach out! ### 46. Good CRM **Rating:** 4.0/5.0 stars **Reviewed by:** DJ B. | Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Lofty?** I like how easy it has been to figure out using Lofty as I am new to using it and has been pretty straightforward. **What do you dislike about Lofty?** The thing I dislike is that not all features are available on the mobile app. **What problems is Lofty solving and how is that benefiting you?** Keeping my leads information and helping me keep contacting them. **Official Response from Ana Mastrogiuseppe:** > Hi DJ! Thank you for your feedback! We're so glad to hear that you’ve found Lofty easy to use and helpful for managing your leads. We appreciate your input about the mobile app, and we’re always working to improve functionality across all platforms. ### 47. Powerful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2025 **What do you like best about Lofty?** I love the ability to customize Lofty to meet our needs. Ease of use is pretty good to. Lots of learning/training resources which are super helpful; the Support is quick to respond. **What do you dislike about Lofty?** It can be overwhelming at first because you really need to think about and plan out how you're going to use it first. Then build out based on that. **What problems is Lofty solving and how is that benefiting you?** Lofty allows us to track leads (adding tags is awesome), market to our database with ease, and input transactions in order to give us a full picture of what's going on at any given time. **Official Response from Ana Mastrogiuseppe:** > Thank you for the great feedback! We’re so happy to hear that the customization options, ease of use, and support have been helpful for you. We understand that the initial setup can feel overwhelming, and we’re constantly working to make the platform even more intuitive. ### 48. ABSOLUTE WORST CUSTOMER SERVICE EVER!! I'm the broker of my company with 32 agents using the system. **Rating:** 0.0/5.0 stars **Reviewed by:** Andy B. | Broker/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Lofty?** Everything except for customer service!!! **What do you dislike about Lofty?** customer service SUCKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! If you are not a big company with a dedicated trainer you will be lost. It's probably the best system with the most options and abilities, but the customer service is one of the WORST. Our website hasn't displayed open houses for well over 10 months and I swear no one gives a crap. We just keep getting shoved to the back of the pile so to speak and each time I reach out I have to send the same information I already sent and blah blah blah.... Customer service ZERO **What problems is Lofty solving and how is that benefiting you?** all the tools you'll ever need are 'there' ### 49. More Advanced CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha C. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Lofty?** The customizable options, smart plans, tags, sources, website, etc. **What do you dislike about Lofty?** Email Support doesn't seem to be analytical thinkers sometimes, but typically helpful. Lack of communication between Sales Rep and Manager. **What problems is Lofty solving and how is that benefiting you?** Keeping track of communication with clients, their information, email drip campaigns to stay in touch with email. **Official Response from Ana Mastrogiuseppe:** > We appreciate your feedback, Samantha! We're happy to hear that Lofty’s customization options and email campaigns are helping you stay in touch with clients. We’ll work on enhancing the support and communication between Sales Rep and Manager to ensure an even smoother experience. ### 50. Love the all in one solution **Rating:** 5.0/5.0 stars **Reviewed by:** Stacy R. | Sales Service Support Rep, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Lofty?** Being able to customize the website and the ability to plug and play many other features related to taregeting leads for my business **What do you dislike about Lofty?** The support has been down right awful. I opened incidents that would take over 30 days before I would even get a response. Having support like that does not help to push business forward. Please hire more support staff and look for more qualified resources as well. I have a background in IT and could call bullshit on them frequently. **What problems is Lofty solving and how is that benefiting you?** Allowing the integration of multiple facets needed to run a successful real estate business. It is benefiting me by allowing me to use one system to get it all done. **Official Response from Ana Mastrogiuseppe:** > Hi Stacy! Thank you for your feedback! We're glad you appreciate Lofty’s customization and integration features. We’re sorry to hear about your support experience and are working to improve our response times and resources. Your input is invaluable as we strive to enhance our service. ## Lofty Discussions - [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) - 1 comment, 1 upvote - [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) - 2 comments, 1 upvote - [View Lofty pricing details and edition comparison](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-30+01%3A58%3A02+-0500&secure%5Bsession_id%5D=06a7c2a7-1e3f-4066-891f-a09e632f9c61&secure%5Btoken%5D=d217ce3846904c8334ab4abf16fe3e7d1bfa5c34e528801c0c05d01eea528cdc&format=llm_user) ## Lofty Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [dotloop](https://www.g2.com/products/dotloop/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Rezora](https://www.g2.com/products/rezora/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) ## Lofty Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Lofty Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,478 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)