Lofty Reviews & Product Details

Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. Review collected by and hosted on G2.com.

Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. Review collected by and hosted on G2.com.

I love that Lofty is an all-inclusive platform, so I don't have to buy a bunch of different tech. It includes the website and IDX feed, and even though there are optional add-on services, the core components are integrated. I appreciate that Lofty is a pioneer in the AI space for real estate and that the software is continuously updated and enhanced. I like the user interface and the new co-work tool, which offers a personal assistant feature within the CRM. The smart plans and lead scoring system help me identify which clients to prioritize. The ease of use makes navigating the platform straightforward, especially when creating smart plans and managing daily workflows. The initial setup was super easy, with help from my account manager, and the tools guide you through the steps when you log in. Review collected by and hosted on G2.com.

The number one drawback of Lofty is that it can be a little hard to navigate if you're not tech-savvy. It requires some time to study the platform and do the trainings to fully utilize its functionalities, much like driving a Ferrari. Also, customer service has improved over the years but could be a little better. Although it has gotten better since I first joined, there's still room for improvement. Review collected by and hosted on G2.com.

I use Lofty for lead conversion and follow-up, and it’s the only CRM I rely on for our database. My favorite features are Smart Plans and lead filtering, which really simplify my goals and help me meet my job responsibilities. Smart Plans make sure no lead gets left behind or falls through the cracks, while lead filters make it easy to focus my follow-ups on the leads that need attention most. I found Lofty’s initial setup fairly straightforward, and at this point it’s become second nature. I also appreciate that Lofty is always improving, and as long as that continues, we’ll be sticking with it. Customer support is another big plus—they’re quick to answer whenever I call because I’m stuck or don’t understand how to do something. Review collected by and hosted on G2.com.

I don’t like that we can’t work with the same CSR agent each time. You finally get someone who really knows their stuff—like Alex—and then you can’t request him again. Instead, you’re thrown back into the roulette wheel of whether your CSR will know Lofty well enough to help you in a straightforward way. Review collected by and hosted on G2.com.

Nothing. After having this for six months I still don't have anything I can use with an actual client. The client facing website has a useless AI/chat feature, requires questionnaires I don't need them to fill to and less useful for them than any of the many free sites they're already using. Property landing pages (and most any other page) has limited ways of editing them and are full of items I wouldn't want. Reports go out at random times, various bugs. Not useful at all. Review collected by and hosted on G2.com.

What do I dislike? I can't use anything with a real client? There isn't a single item that works well enough where I'd want to give it to a potential client or lead. Review collected by and hosted on G2.com.

The ability to send newsletters/campaigns. I like that i can see the moves that each customer makes. I like that we can have individual websites for our agents. Review collected by and hosted on G2.com.

Its pretty tricky to use. Things aren't organized in a logical manner. Its hard to find things. I don't care for the automatic follow up that the system does because it often doesn't say the correct things. Review collected by and hosted on G2.com.

Our website is good for our first site.. Review collected by and hosted on G2.com.

1. When updating closing dates in transactions list I have to put the date in a couple of times (won't take first time).

2. The new platform is very confusing and redundant. Not sure best way to use it. Review collected by and hosted on G2.com.

The customizable options, smart plans, tags, sources, website, etc. Review collected by and hosted on G2.com.

Email Support doesn't seem to be analytical thinkers sometimes, but typically helpful. Lack of communication between Sales Rep and Manager. Review collected by and hosted on G2.com.

I use Lofty for my website, search alerts, and market reports to nurture leads. I find the websites to be attractive and easy to use. I like the way I can view what properties the lead is viewing, and the overall functionality is user-friendly. The listings are attractive, and my clients find it user-friendly. The website and blog editing is easy to use and looks nice with the preset formatting. Additionally, the customer service is great; I love that you can get the help you need, and they have excellent follow-up. The initial setup was also fairly easy and straightforward. Review collected by and hosted on G2.com.

I don't like that you have to pay to do the amount of phone calls and text messages I like to do. This is why I do not use the CRM for follow up. And I also don't like the AI assistant because I get notifications from multiple phone numbers and it's confusing. I like the concept so I might just need more support and learn more about it. Review collected by and hosted on G2.com.

It was easy to set up my website and import my contacts. Review collected by and hosted on G2.com.

I don’t feel like I got the help I needed. I was brand new to Lofty and didn't know what I was doing so I called them. My searches with the idx were supposed to be set up so that customers could search the homes that were available. When I called, they told me the issue was resolved, but it still wasn’t. I paid for advertising, but my website wasn’t set up correctly and they ran the ads anyway. You only get one chance to make a good impression, and I spent $194 for nothing. I reached out again and was basically told, “too bad.” I won’t advertise with them ever again. Review collected by and hosted on G2.com.

I think Lofty is a great real estate CRM, with its ease of use standing out as a major strength. It has a lot of functions, and most of them work great, rating them a nine out of ten. I love the automations, which save me a lot of time by keeping me in front of customers without me having to do anything. It automatically sends emails and text messages, so I don't have to manually send them. The initial setup was very easy. Review collected by and hosted on G2.com.

I sometimes have issues with support. You don’t really get to talk to support directly; you talk to somebody who connects to support and then they give you the answer. It feels like a long process and there's potential for misunderstandings, making it longer than it should be. Another issue is that their AI isn’t as strong as it could be. It often sends messages that aren’t relevant and sounds too robotic. The messages aren't timely and sometimes it sends too many or too few messages, not sounding human at all. Review collected by and hosted on G2.com.