Klaviyo Features

Based on 316 Klaviyo reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 310 Klaviyo reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 260 Klaviyo reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 323 Klaviyo reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 305 Klaviyo reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 313 Klaviyo reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 207 Klaviyo reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 193 Klaviyo reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 314 Klaviyo reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 159 Klaviyo reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 521 Klaviyo reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 513 Klaviyo reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 494 Klaviyo reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 458 Klaviyo reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 373 Klaviyo reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 398 Klaviyo reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 428 Klaviyo reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

As reported in 445 Klaviyo reviews. Support mobile-optimized emails, online forms, and landing pages.

As reported in 251 Klaviyo reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 346 Klaviyo reviews.

As reported in 273 Klaviyo reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 470 Klaviyo reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 219 reviewers of Klaviyo have provided feedback on this feature.

Based on 354 Klaviyo reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 395 Klaviyo reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 333 Klaviyo reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 283 Klaviyo reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 348 Klaviyo reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 200 reviewers of Klaviyo have provided feedback on this feature.

Based on 290 Klaviyo reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

As reported in 200 Klaviyo reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Based on 197 Klaviyo reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 190 Klaviyo reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 185 reviewers of Klaviyo have provided feedback on this feature.

Based on 260 Klaviyo reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 467 Klaviyo reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 416 Klaviyo reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 425 Klaviyo reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 438 Klaviyo reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 202 Klaviyo reviews.

As reported in 16 Klaviyo reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 17 Klaviyo reviews.

Collects and reports on data relating to customer journeys, preferences, and history 17 reviewers of Klaviyo have provided feedback on this feature.

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 16 reviewers of Klaviyo have provided feedback on this feature.

Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 15 Klaviyo reviews.

As reported in 14 Klaviyo reviews. Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy 17 reviewers of Klaviyo have provided feedback on this feature.

Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 18 Klaviyo reviews.

Identifies which marketing campaigns resolved in open or closed opportunities 16 reviewers of Klaviyo have provided feedback on this feature.

As reported in 16 Klaviyo reviews. Collects marketing campaign performance data across multiple channels

As reported in 16 Klaviyo reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

As reported in 15 Klaviyo reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Mapped-out responses for conversations. This feature was mentioned in 13 Klaviyo reviews.

Artificial intelligence (AI) and chatbot involvement. This feature was mentioned in 14 Klaviyo reviews.

Live human component of conversations. 13 reviewers of Klaviyo have provided feedback on this feature.

As reported in 12 Klaviyo reviews. Quality of interface for designing and customizing conversation maps.

Conversations enacted over social media. This feature was mentioned in 12 Klaviyo reviews.

Conversations enacted through embedding or pop-ups on websites. This feature was mentioned in 13 Klaviyo reviews.

Conversations enacted through text message (SMS). 13 reviewers of Klaviyo have provided feedback on this feature.

Based on 12 Klaviyo reviews. Conversations enacted through voice assistants.

Based on 12 Klaviyo reviews. Conversations enacted through other channels.

Overall quality of customer targeting based on needs or situations. 13 reviewers of Klaviyo have provided feedback on this feature.

Based on 13 Klaviyo reviews. Creation and modification of customer profiles based on conversations.

Based on 12 Klaviyo reviews. Reporting based around specific and overall conversation results.

Based on 12 Klaviyo reviews. Capture and organization of leads from conversations.

Based on 12 Klaviyo reviews. Success rate of conversations leading to customer purchases.

IP address quality analysis. This feature was mentioned in 29 Klaviyo reviews.

Sending domain quality analysis. 29 reviewers of Klaviyo have provided feedback on this feature.

Email content analysis. This feature was mentioned in 30 Klaviyo reviews.

Based on 30 Klaviyo reviews. Determing email and domain compliance with policies such as DMARC.

Measuring of delivery latency/processing time. This feature was mentioned in 27 Klaviyo reviews.

Tracking which folder email appears in. 28 reviewers of Klaviyo have provided feedback on this feature.

Tracking open rate across recipients. 31 reviewers of Klaviyo have provided feedback on this feature.

Tracking time between delivery and open. This feature was mentioned in 29 Klaviyo reviews.

Notifications related to placement and opening. This feature was mentioned in 28 Klaviyo reviews.

Based on 30 Klaviyo reviews. Measuring overall campaign performance across recipients.

As reported in 29 Klaviyo reviews. Measuring overall reputation related to specific sending domains.

Based on 29 Klaviyo reviews. Measuring overall reputation of brand based on all email activity.

As reported in 28 Klaviyo reviews. Tracking recipient tagging of domains for blacklists and whitelists.

Based on 425 Klaviyo reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates

Based on 348 Klaviyo reviews and verified by the G2 Product R&D team. Offer email proofing capabilities

Provide mobile responsive email templates 256 reviewers of Klaviyo have provided feedback on this feature.

Based on 354 Klaviyo reviews and verified by the G2 Product R&D team. Offer pre-made email templates

Based on 416 Klaviyo reviews and verified by the G2 Product R&D team. Allow users to create their own email templates

Based on 332 Klaviyo reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates

Based on 419 Klaviyo reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform

Based on 340 Klaviyo reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending

Based on 394 Klaviyo reviews and verified by the G2 Product R&D team. Integrate with email software or email marketing and marketing automation platforms

As reported in 195 Klaviyo reviews. Ability to share email templates via a link to collect feedback on the created emails easily

Enables users to send mass text message campaigns 141 reviewers of Klaviyo have provided feedback on this feature.

As reported in 100 Klaviyo reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Based on 133 Klaviyo reviews and verified by the G2 Product R&D team. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Based on 116 Klaviyo reviews and verified by the G2 Product R&D team. Provides automatic text message replies to recipients

Based on 125 Klaviyo reviews and verified by the G2 Product R&D team. Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio This feature was mentioned in 107 Klaviyo reviews.

Based on 130 Klaviyo reviews and verified by the G2 Product R&D team. Offers features for personalizing text messages based on customer information or past behavior

Based on 53 Klaviyo reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Based on 76 Klaviyo reviews. Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data. This feature was mentioned in 68 Klaviyo reviews.

Can act as a content marketing platform. This feature was mentioned in 96 Klaviyo reviews.

Can engage with customers across any device with a consistent message. 91 reviewers of Klaviyo have provided feedback on this feature.

As reported in 105 Klaviyo reviews. Provides analysis of marketing program ROI and efficiency.

As reported in 73 Klaviyo reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

As reported in 68 Klaviyo reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.

Provides pre-designed themes and templates for pop-up messages This feature was mentioned in 20 Klaviyo reviews.

Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. 21 reviewers of Klaviyo have provided feedback on this feature.

Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface This feature was mentioned in 21 Klaviyo reviews.

As reported in 21 Klaviyo reviews. Pop-ups are optimized to display correctly on mobile devices

Ability to target specific visitors based on referrer, geo-location, cookies, or previous history This feature was mentioned in 22 Klaviyo reviews.

Ability to trigger time-based or behavior-based pop-up campaigns 20 reviewers of Klaviyo have provided feedback on this feature.

Tools for creating split A/B tests 22 reviewers of Klaviyo have provided feedback on this feature.

As reported in 22 Klaviyo reviews. Measure and visualize campaign performance and conversion rates

As reported in 21 Klaviyo reviews. Integrates with popular CRMs and email marketing software

Based on 18 Klaviyo reviews. Integrates with web content management systems

Integrates with e-commerce platforms 22 reviewers of Klaviyo have provided feedback on this feature.

Integrates with social networks This feature was mentioned in 19 Klaviyo reviews.

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 15 Klaviyo reviews.

As reported in 14 Klaviyo reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

Based on 15 Klaviyo reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Based on 14 Klaviyo reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 14 reviewers of Klaviyo have provided feedback on this feature.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 14 Klaviyo reviews.

Based on 15 Klaviyo reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

As reported in 13 Klaviyo reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

As reported in 14 Klaviyo reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

Based on 135 Klaviyo reviews and verified by the G2 Product R&D team. Provides pre-built or customizable performance reports

Based on 133 Klaviyo reviews and verified by the G2 Product R&D team. Automates tasks and features for added convenience

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 62 Klaviyo reviews.

Based on 112 Klaviyo reviews and verified by the G2 Product R&D team. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Provide multiple methods of user authentication such as social media accounts.

Generate review forms and questionnaires to gather feedback from users.

Ability to personalize review forms and questionnaires based on user type.

Allow users to share, like/dislike, and comment on reviews.

Consumers can ask questions about products and request feedback from peers.

Checks to ensure the reviewers are real people who used the products.

Evaluate consumer feedback to ensure that it's authentic and relevant.

Define and implement terms and conditions for privacy, copyright, or intellectual property.

Reviews can be collected directly from e-commerce platforms or online stores.

Reviews can be distributed across multiple channels (online, in store, etc.).

Allow consumers to provide feedback while interacting with customer service representatives.

Provide incentives for reviewers, such as coupons and gift cards.

Manage syndication to distribute reviews across multiple channels.

Analyze data points such as page views, average rating, or consumer sentiment.

Support multiple types of user generated content such as text, video, or photos.

Manage product samples used for promotional purposes.

Generate multiple types of badges based on user ratings.

Create reviews widgets that can be embedded on websites and online stores.

Provide APIs or direct integration with e-commerce software and website builders.

Manage marketing campaigns, as well as SEO, SERP, and A/B testing.

Allows users to add custom fields to forms that aren't already on the templates

Enables forms to hide or show certain fields based on respondents' answers

Allows users to create forms with more than one page

Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)

Enables forms to be embedded onto a website without having to create code from scratch

Can used without an internet connection

Sends notifications when a completed form is recieved

Contains integrations with payment processors, enabling users to accept payments through forms

Allows users to build, distribute and access forms from a mobile device

Allows users to generate text based on a text prompt. 64 reviewers of Klaviyo have provided feedback on this feature.

Based on 51 Klaviyo reviews. Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt. This feature was mentioned in 20 Klaviyo reviews.

Allows users to generate text based on a text prompt.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

Enables users to send mass WhatsApp marketing campaigns

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Offers features for personalizing WhatsApp messages based on customer information or past behavior

Allow users to share promotions with subscribers via WhatsApp

Provides automated WhatsApp message replies to recipients

Deliver tailored promotions to specific audience segments

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Allow customers to browse, discover, research, purchase, and complete payment in real-time

Provides analytics on opt-ins, open and delivery rates, and click-throughs

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Based on 14 Klaviyo reviews. Capability to perform complex tasks without constant human input

As reported in 14 Klaviyo reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 15 reviewers of Klaviyo have provided feedback on this feature.

As reported in 14 Klaviyo reviews. Engages in human-like conversation for task delegation

As reported in 14 Klaviyo reviews. Anticipates needs and offers suggestions without prompting

Based on 15 Klaviyo reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 11 reviewers of Klaviyo have provided feedback on this feature.

Based on 10 Klaviyo reviews. Ability to break down and plan multi-step processes

Based on 10 Klaviyo reviews. Works across multiple software systems or databases

Engages in human-like conversation for task delegation 10 reviewers of Klaviyo have provided feedback on this feature.

As reported in 10 Klaviyo reviews. Anticipates needs and offers suggestions without prompting

Based on 10 Klaviyo reviews. Makes informed choices based on available data and objectives

As reported in 10 Klaviyo reviews. Capability to perform complex tasks without constant human input

Anticipates needs and offers suggestions without prompting This feature was mentioned in 10 Klaviyo reviews.

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

As reported in 27 Klaviyo reviews. Capability to perform complex tasks without constant human input

As reported in 26 Klaviyo reviews. Ability to break down and plan multi-step processes

Works across multiple software systems or databases This feature was mentioned in 25 Klaviyo reviews.

Improves performance based on feedback and experience 25 reviewers of Klaviyo have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 26 Klaviyo reviews.

As reported in 27 Klaviyo reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 15 Klaviyo reviews. Capability to perform complex tasks without constant human input

As reported in 16 Klaviyo reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 15 Klaviyo reviews.

Based on 15 Klaviyo reviews. Anticipates needs and offers suggestions without prompting

As reported in 15 Klaviyo reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 19 reviewers of Klaviyo have provided feedback on this feature.

As reported in 19 Klaviyo reviews. Works across multiple software systems or databases

Offers features for personalizing text messages based on customer information or past behavior.

Provide rich media such as videos, images, carousels, cards, branded templates, etc.

Offer interactive text, buttons or suggested replies for customers to enagage with.

Provide customizable, reusable templates to ensure consistent branding across campaigns.

Enable automated RCS messaging based on triggers, workflows, or scheduling.

Provide two-way messaging, allowing customers to reply and engage in real-time conversations.

Supports transactional alerts such as reminders, confirmations, or notifications.

Provide promotional campaigns with direct website or app actions embedded in messages.

Provide a verified, branded sender profile.

Provide encryption to protect message content, ensuring secure and compliant communication.

Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users

Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.

Offer analytics on message delivery, open rates, or campaign performance.

Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.

Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.