# Refersion Reviews **Vendor:** Refersion **Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Average Rating:** 3.6/5.0 **Total Reviews:** 22 ## About Refersion Refersion is an acclaimed affiliate marketing platform designed to empower brands in effectively managing, tracking, and expanding their affiliate, influencer, and ambassador programs. Renowned for its user-friendly interface, Refersion simplifies the complexities of affiliate marketing, allowing brands to focus on scaling their affiliate programs into rewarding experiences for their customers and affiliates alike. Our platform stands out by offering robust campaign management tools that enable brands to launch, monitor, and optimize their affiliate campaigns with ease. With Refersion, you can set up custom commission structures, offering flexibility to accommodate different types of affiliates, whether they're bloggers, influencers, or industry leaders. This versatility ensures that each affiliate partnership is mutually beneficial, encouraging long-term collaboration and success. Payment processing is another cornerstone of Refersion's service. We provide multiple payment options, including our own Unified Payments, making it convenient for brands to reward their affiliates promptly and accurately. Whether it's through PayPal, check, or direct deposit, our platform ensures that affiliates are compensated in a timely and hassle-free manner, fostering trust and loyalty. In the ever-evolving digital landscape, reliable tracking is paramount. Refersion's first-party tracking technology delivers precise and transparent monitoring of affiliate performance. With a comprehensive merchant dashboard, you can track program activity including clicks, conversions, and sales, ensuring accurate commission payments and providing valuable insights into your program's effectiveness. Plus, your affiliate partners will also be able to track their referral activity in real-time by accessing their own personalized dashboards. Integration is a breeze with Refersion, as we seamlessly connect with all the top ecommerce platforms, including Shopify, BigCommerce, and Salesforce Commerce Cloud, among others. This compatibility allows for smooth synchronization of your affiliate program with your online store, streamlining operations and enhancing the overall user experience. Refersion's client roster is a testament to its effectiveness and reliability. Over 60,000 ecommerce brands across various industries, including well-known names like Amika, Osea, ColourPop, Skinny Mixes, and Recess, have chosen Refersion to power their affiliate marketing efforts. These partnerships highlight our platform's capability to scale affiliate programs and transform them into rewarding and sustainable components of a brand's marketing strategy. Refersion is not just a tool but a strategic partner for brands looking to leverage affiliate marketing to its fullest potential. With our comprehensive suite of features, extensive integration options, and dedicated support, we equip brands with everything they need to turn their affiliate programs into significant revenue drivers and valuable brand amplification channels. Trust in Refersion to navigate the complexities of affiliate marketing and unlock new opportunities for your brand's growth and success. Try us out risk-free with a 14 day trial! ## Refersion Pros & Cons **What users like:** - Users value the **ease of use and customization** of Refersion for tracking affiliate performance effectively. (1 reviews) - Users find Refersion's **ease of use** consistent over time, appreciating its customizable features and robust tracking options. (1 reviews) - Users find the **easy setup** of Refersion exceptionally user-friendly, benefiting from customizable programs and effective tracking. (1 reviews) - Users love the **customizable rewards program** of Refersion, allowing effective tracking and rewarding of top performers. (1 reviews) - Users appreciate the **sales growth capabilities** of Refersion, valuing its ease of use and customizable tracking options. (1 reviews) **What users dislike:** - Users feel that Refersion has **limited functionality** , lacking aesthetic updates and broader capabilities compared to other affiliate networks. (1 reviews) - Users criticize Refersion's **poor marketing strategy** , noting its lack of growth and aesthetic updates over the years. (1 reviews) ## Refersion Reviews ### 1. Refersion is a great Shopify/Klaviyo Pal **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Refersion?** Refersion was easy to use when I started 6 years ago and it's just as easy to use now! I like that you can customize programs to each affiliate and track metrics other than sales so you can reward top performers (like those who generate the most clicks). **What do you dislike about Refersion?** Refersion hasn't changed in years, so maybe it could grow.. It might be nice to make sales pages, applications, and terms more aesthetic as a good first next step. But it does what I need it to do! It's good for native programs, but I don't expect it to act like a Major Affiliate Network - even though it has a 'marketplace'. I don't find it to be as helpful as others or as well-known. **What problems is Refersion solving and how is that benefiting you?** It does exactly what you need it to do - develop a program, make an application as long as you want, approval process including automated emails and messages, Klaviyo integration, and tracking. ### 2. Best Platform for Affiliate Marketing Of Products For Small Business **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam P. | Media Buyer - Google Ads, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Refersion?** It allows small businesses to set up an affiliate program page for their business. The best part is that it is easy to set up and get live with no technical requirements. **What do you dislike about Refersion?** It is easy to set up and manage the account and I don't see any dislike point for reversion. **What problems is Refersion solving and how is that benefiting you?** Refersion is helping small businesses to set up an affiliate page for their brand. No technical knowledge is required for the setup. Monitoring analytics and performance is great. ### 3. Not bad experience with Refersion **Rating:** 5.0/5.0 stars **Reviewed by:** Idowu A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Refersion?** Their user interface is very simple and the tracking and reporting tools provided were so advanced, which enables us to easily track our marketing campaigns performance. **What do you dislike about Refersion?** We were not too impressed with refersion customer service and their price is on the high side. **What problems is Refersion solving and how is that benefiting you?** Difficulty in tracking marketing campaigns performance. The tracking and reporting provided were too advance, which enables us to easily track our marketing campaigns performance. ### 4. Refersion Affiliate Service Customer Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Refersion?** We like how Refersion allows us to pay the affiliate directly through the app via Paypal **What do you dislike about Refersion?** It is an expensive service and not intuative or easy to use **What problems is Refersion solving and how is that benefiting you?** Being able to house the affiliates and pay them directly through the app saves us time. It makes the process convenient. ### 5. Not many capabilities **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Refersion?** I liked that it was easy for affiliates to navigate the page and payouts. **What do you dislike about Refersion?** There were many things that it was lacking. The biggest annoyance was that I would have to reach out to someone at Refersion to pull specific reports for me. I was only able to pull a bulk report and even that didn't show much. **Recommendations to others considering Refersion:** I would recommend looking into other companies that have more reporting features and you are able to pull reports yourself. Many things were only able to be done by Refersion account managers which was frustrating when needing info quickly. **What problems is Refersion solving and how is that benefiting you?** Refersion was used solely for bulk affiliate payouts. This did make it easy to pay people, but even then there was confusion. ### 6. Great Beginning Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Zach P. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Refersion?** I like the ease of the platform creating the personalized link urls. **What do you dislike about Refersion?** I wish the marketplace was a bit larger to find more affiliates within our market. **What problems is Refersion solving and how is that benefiting you?** Building affiliates to provide assistance for companies in all fields. ### 7. A lot to learn, but a great program to create brand ambassadors. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Refersion?** I like giving people the option to create their own coupon code and referral link to use to refer customers to the site with an incentive for both parties **What do you dislike about Refersion?** It automatically approves people who sign up and we have had a few issues with people using the codes on coupon sites and making money off of us that they did not actually earn. **Recommendations to others considering Refersion:** Refersion is a great way to incentivize brand ambassadors and payout monthly, manually. **What problems is Refersion solving and how is that benefiting you?** We are getting a great amount of brand ambassadors and seeing an uptick in their codes being used for discounts. ### 8. So far so good! **Rating:** 5.0/5.0 stars **Reviewed by:** Hamilton P. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Refersion?** This is a low cost way to generate e-commerce sales. **What do you dislike about Refersion?** It is actually all self-explanatory so far. I dont have any complaints. **What problems is Refersion solving and how is that benefiting you?** They are generating reach and awareness. They help deliver trackable attributable sales. ### 9. Loved the system but too expensive for small businesses **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Refersion?** It allows peace of mind for us and our affiliates when tracking referral links to our website. **What do you dislike about Refersion?** The pricing plan options are expensive compared to potential affiliate earnings **What problems is Refersion solving and how is that benefiting you?** It helped solve the problem of tracking particular affiliates during a promotional week. ### 10. ATTENTION: Chargebee Customers Read Prior To Implementing Refersion **Rating:** 3.0/5.0 stars **Reviewed by:** Frank F. | CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Refersion?** ease of implementation and setup, the support team was always amazing. **What do you dislike about Refersion?** If you are using Chargebee with Refersion and offer subscriptions that are unit/user-based and you have midterm changes (i.e. customer adding additional users/units in the middle of their 1-year, quarter, or monthly subscription) - you are ABSOLUTELY going to be overpaying your affiliates by thousands and will GROSSLY be overbilled by Refersion. Here is a quick illustration; - Your affiliate is in a 10% offer program - A referred customer of the affiliate has an annual subscription of $5,000 per year for XX number of units/users - The referred customer increases their subscription in the middle of their term... let's say purchasing an additional unit/user for $100. - Chargebee elegantly calculates the prorated amount due to the customer based on the remaining credit available on the term and will bill the customer via the billing method on file and apply a credit for the remainder of the invoice. So the actual amount directly billed on the CC would be less than $100 (due to prorated amount of the increase during the mid-term). Let's say $90 for simplicity's sake. - Refersion, however, will calculate the commission paid to the affiliate as $5,100 x 10% ($510) rather than $90 x 10% or $9...or what was billed to the customer's credit card. - Now couple this with this growing customer that increases their units multiple times during the term... so Refersion would calculate EACH time at $5,000+ x 10% as the affiliate commission each time. - Now... add this element to the issue. Not only would they be overpaying your affiliates, but they also overcharge the merchant. If you do an extremely large number of conversions per month... I can't recall the number, you will elevate to their next vendor tier moving from $89 per month to paying an additional percentage (I think 1%-2%) on the revenue processed. Yes.. you will pay an additional 1%-2% on an INCORRECT amount of revenue processed. When I brought this up to Refersion and they worked closely with Chargebee, they acknowledged that although the Chargebee webhook was providing the payload for the correct commission calculation (i.e. $90 paid via CC) this was indeed the way that the commission was being calculated (against the invoice amount rather than paid amount) and stated that "the issue didn't affect anyone but me and is an edge case that may be addressed in the future." We offered to pay to have flexibility on determining what the commission was paid against, however, they wouldn't proceed. Let me clearly state that Refersion is a really great tool depending on your customer subscription type... their support team has been ABSOLUTELY amazing and responsive, and perhaps we truly are an "edge case". I also do not think that they have been nefarious in any way. I do believe based on the time that we have used the platform and seeing the very minimal number of product releases, enhancements, and UI evolution that they are likely short-staffed from a development perspective and/or perhaps haven't embraced an agile development methodology that would allow for this critical issue to be addressed. **What problems is Refersion solving and how is that benefiting you?** Initially, a great product that we rapidly deployed, however when we tightly integrated Chargebee with our platform and allowed customers to increased/add subscriptions on demand we determined expensive/critical calculation issues. ### 11. Good tool for brands to run affiliate programs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2021 **What do you like best about Refersion?** Refresion provides affiliate program capabilities for brands, and allows content creators to promote brands with affiliate links. Its a good tool. **What do you dislike about Refersion?** I don't like how you need a separate log in for each brand you partner with. You should be able to log into the site with one account and access all of your brand partnerships in one place. **Recommendations to others considering Refersion:** Free tool for affiliate marketers, fast payments. Great tool! **What problems is Refersion solving and how is that benefiting you?** Affiliate program promotion, commissions, marketing ### 12. Unnecessarily Confusing and Expensive **Rating:** 2.0/5.0 stars **Reviewed by:** Sarah O. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Refersion?** The best thing about this software is the dashboard. I like how you can keep all your Affiliates organized in one area and can quickly go in and check who has what commission structure. Unfortunately there is a lot that I dislike (explained below) so I would not recommend Refersion to anyone. **What do you dislike about Refersion?** There is a lot that I dislike about Refersion. - It is very glitchy and only links about half of the Affiliate orders to their dashboard. So, that means we have to manually go through Shopify and search under each of the Affiliate discount codes for all their orders to make sure we're paying them the correct commission. - It's confusing to set up. The "conversion triggers" and setting up custom links that are connected to Shopify are hard to figure out at first and there is a lot to learn for this platform. - You can't have more than one commission structure per Affiliate. We had a few Affiliates who wanted to offer a higher discount to special customers, and we had to be creative in solving the issue for them. - The "Referral Link" is very hard to customize. We have to say "Ignore the business details on the right side, we'll manually change those after you sign up" since we don't want to offer the same exact commission structure to each Affiliate. - It is unnecessarily expensive. There are other softwares out there that are much less confusing or expensive. **What problems is Refersion solving and how is that benefiting you?** There are a lot of glitchy and confusing issues with Refersion. The only benefits are the email notifications and ability to have all your Affiliate information in one spot. ### 13. Helpful for Tracking Links **Rating:** 4.0/5.0 stars **Reviewed by:** Kerry Anne H. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Refersion?** Refersion is helpful for giving social media influencers a specific link to track what their supporters purchase. It is helpful to give rewards based on purchases made through their personal link. **What do you dislike about Refersion?** Refersion does not track posts or other ways of spreading awareness for a brand on social media etc. **Recommendations to others considering Refersion:** This is a helpful tool to track the sales generated by other influencers and reward them for the specific levels of sales that they generate. **What problems is Refersion solving and how is that benefiting you?** It allows me to track the sales made through the link I have and collect my rewards (store credit) when I am ready to use it! ### 14. Refersion is a great sofware for affiliate marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Refersion?** I love that you can track affiliate marketers easily and payout these affiliates easy. It makes tracking super easy. **What do you dislike about Refersion?** The cost of the software is quite expensive for what it actually does. **What problems is Refersion solving and how is that benefiting you?** Tracking affiliate marketing and referrals. ### 15. Incredibly efficient, trustworthy and seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Ben A. | Founder & Managing Director, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Refersion?** Once it's set up, there's nothing to do! **What do you dislike about Refersion?** I have no complaints. it does exactly what it's supposed to do. **What problems is Refersion solving and how is that benefiting you?** partners/collaborators being able to track sales/commission with trust, rather than just taking our word for it. we don't have our partners questioning the integrity of the numbers we say they're owed in commission as they can track in real-time with an easy payout system. ### 16. Refersion is a nice tool for sponsorships **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2019 **What do you like best about Refersion?** I like the fact that I can see the statistics of my referrals and how much money I made. I think the layout is nice but it could use an update. **What do you dislike about Refersion?** I dislike how the website looks a little outdated but as long as it doesn't affect efficiency it's fine with me. **What problems is Refersion solving and how is that benefiting you?** I can easily refer people to a service or website and make money off of it. Also, I don't need to link any accounts or do anything complicated to sign up which also makes it easier. ### 17. Simple platform - easy to use **Rating:** 3.0/5.0 stars **Reviewed by:** Taylore W. | Director of Marketing, Trade Shows, and Events, Cosmetics, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2019 **What do you like best about Refersion?** It's very easy to use, set up, and customize the registration pages for affiliates to sign up **What do you dislike about Refersion?** This isn't really about the platform but just in general - we haven't had much success with the affiliate program. Probably because we don't advertise it as much **What problems is Refersion solving and how is that benefiting you?** Customers do ask for an affiliate program and refersion gives us that. We like there are multiple plans available so hopefully this year we'll actually get some traction by using influencers and promoting the program ### 18. Good for a starter affiliate campaign **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Refersion?** One monthly price covers all features included in the platform. **What do you dislike about Refersion?** Limited flexibility with dashboard, few reporting options available covering main KPI. **What problems is Refersion solving and how is that benefiting you?** Track and pay out affiliate partners. ### 19. A Simple Affiliate Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Refersion?** It's really easy to use and very straight forward. Best for a simple affiliate program that's a supplemental piece of your marketing strategy. **What do you dislike about Refersion?** It ended up being too limiting for our purposes. Not enough ability to find bigger affiliates or customize payouts. **What problems is Refersion solving and how is that benefiting you?** Driving traffic through affiliate marketing. ### 20. Affordable, fast to setup, and it does the job **Rating:** 3.5/5.0 stars **Reviewed by:** Sjoerd H. | Chief Marketing Officer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Refersion?** It works ok. It tracks properly and allows for an easy onboarding of future affiliates. Their own marketplace is a nice plus. Also, the support has been very helpful and genuinely interested in solving the problems. The dashboard used to be very minimal, and honestly quite terrible, but has improved a lot. **What do you dislike about Refersion?** Despite the improvements, the dashboard remains unintuitive, and it is still difficult to browse the necessary data and affiliates. Also, still a lot of switching back and forth between old and new UI. Plus, handling and updating the creatives is painful and time-consuming **Recommendations to others considering Refersion:** Compare very well with the others and see what you need. This is affordable and fast to set up, but not exhaustive in terms of features. **What problems is Refersion solving and how is that benefiting you?** It takes care of the affiliate marketing need that we had. It allowed for a quick try-out of this field, without too much investment in terms of development resources. ### 21. Great tracking Affiliate Program **Rating:** 4.5/5.0 stars **Reviewed by:** David P. | Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Refersion?** When looking for an affiliate software it had to work with Shopify, had to easily be able to add commissions manually and payout via PayPal. Check, check and check. Refersion came through. **What do you dislike about Refersion?** I am not crazy about the monthly fee being a little higher than what I like. **Recommendations to others considering Refersion:** I definitely recommend Refersion to anyone setting up an affiliate program. **What problems is Refersion solving and how is that benefiting you?** Tracking referral sales is super important and Refersion saves time and money on these tasks. ### 22. Adequate but not great **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Refersion?** It is an ok and cheap tool to build an affiliate group and the most exciting feature is that it has recently launched a "marketplace" where the products can be discovered by others. **What do you dislike about Refersion?** The interface is simple but not so intuitive. **What problems is Refersion solving and how is that benefiting you?** It's good for referral marketing. ## Refersion Discussions - [How do you use Refersion?](https://www.g2.com/discussions/how-do-you-use-refersion) - [What companies use Refersion?](https://www.g2.com/discussions/what-companies-use-refersion) - [What is the Refersion app?](https://www.g2.com/discussions/what-is-the-refersion-app) - [What does Refersion do?](https://www.g2.com/discussions/what-does-refersion-do) - [View Refersion pricing details and edition comparison](https://www.g2.com/products/refersion/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A17%3A49+-0500&secure%5Bsession_id%5D=bd7425db-5f9c-4a93-850d-f4b438b835a9&secure%5Btoken%5D=06e2e93edbffd217a172b6ee7f44c073f6cebf08b9a1517943af9884e93ddb64&format=llm_user) ## Refersion Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization ## Top Refersion Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,167 reviews) - [UpPromote: Affiliate & Referral](https://www.g2.com/products/uppromote-affiliate-referral/reviews) - 4.8/5.0 (56 reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - 4.1/5.0 (455 reviews)