# Top 10 Klaviyo Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 1,357 Klaviyo is not the only option for Marketing Automation Software. Explore other competing options and alternatives. Marketing Automation Software is a widely used technology, and many people are seeking top rated, popular software solutions with search tracking and optimization, event / webinar marketing, and budgeting. Other important factors to consider when researching alternatives to Klaviyo include email marketing and marketing campaigns. The best overall Klaviyo alternative is ActiveCampaign. Other similar apps like Klaviyo are Braze, Dotdigital, Agentforce Marketing (formerly Salesforce Marketing Cloud), and Insider One. Klaviyo alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [Push Notification Software](https://www.g2.com/categories/push-notification) or [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents). ## Best Paid & Free Alternatives to Klaviyo - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ## Top 10 Alternatives to Klaviyo Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Klaviyo stacks up to the competition, check reviews from current & previous users in industries like Retail, Consumer Goods, and Cosmetics, and find the best product for your business. ### 1. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,729 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Reviewers say compared to Klaviyo, ActiveCampaign is: - Slower to reach roi - Better at support Categories in common with Klaviyo: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs Braze](https://www.g2.com/compare/activecampaign-vs-braze) - [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital) - [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [ActiveCampaign vs Insider One](https://www.g2.com/compare/activecampaign-vs-insider-one) - [ActiveCampaign vs Iterable](https://www.g2.com/compare/activecampaign-vs-iterable) - [ActiveCampaign vs Bloomreach](https://www.g2.com/compare/activecampaign-vs-bloomreach-bloomreach) - [ActiveCampaign vs Ortto](https://www.g2.com/compare/activecampaign-vs-ortto) - [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [ActiveCampaign vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/activecampaign-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 2. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,685 Create powerful customer engagement with ease, at any scale Reviewers say compared to Klaviyo, Braze is: - Slower to reach roi - More expensive - Better at support Categories in common with Klaviyo: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Personalization](https://www.g2.com/categories/personalization), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo) **Compare Braze with other alternatives:** - [Braze vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-braze) - [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital) - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one) - [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable) - [Braze vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) - [Braze vs Ortto](https://www.g2.com/compare/braze-vs-ortto) - [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [Braze vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 3. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,231 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Klaviyo, Dotdigital is: - Slower to reach roi - Better at support - More usable Categories in common with Klaviyo: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Personalization](https://www.g2.com/categories/personalization), [Email Deliverability](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) **Compare Dotdigital with other alternatives:** - [Dotdigital vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-dotdigital) - [Dotdigital vs Braze](https://www.g2.com/compare/braze-vs-dotdigital) - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable) - [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Dotdigital vs Ortto](https://www.g2.com/compare/dotdigital-vs-ortto) - [Dotdigital vs HubSpot Marketing Hub](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [Dotdigital vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 4. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,630 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Klaviyo, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - More expensive Categories in common with Klaviyo: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Insider One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Bloomreach](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Ortto](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 5. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,413 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Klaviyo, Insider One is: - Better at support - More usable - Easier to set up Categories in common with Klaviyo: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo) **Compare Insider One with other alternatives:** - [Insider One vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-insider-one) - [Insider One vs Braze](https://www.g2.com/compare/braze-vs-insider-one) - [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Insider One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Insider One vs Ortto](https://www.g2.com/compare/insider-one-vs-ortto) - [Insider One vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [Insider One vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 6. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 825 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to Klaviyo, Iterable is: - Slower to reach roi - Better at support - Easier to do business with Categories in common with Klaviyo: [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Personalization](https://www.g2.com/categories/personalization), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Klaviyo vs Iterable](https://www.g2.com/compare/iterable-vs-klaviyo) **Compare Iterable with other alternatives:** - [Iterable vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-iterable) - [Iterable vs Braze](https://www.g2.com/compare/braze-vs-iterable) - [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable) - [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable) - [Iterable vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Iterable vs Ortto](https://www.g2.com/compare/iterable-vs-ortto) - [Iterable vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable) - [Iterable vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 7. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 774 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Reviewers say compared to Klaviyo, Bloomreach is: - Slower to reach roi - Better at support - Easier to do business with Categories in common with Klaviyo: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization](https://www.g2.com/categories/personalization), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) **Compare Bloomreach with other alternatives:** - [Bloomreach vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-bloomreach-bloomreach) - [Bloomreach vs Braze](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) - [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Bloomreach vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach) - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Iterable](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Bloomreach vs Ortto](https://www.g2.com/compare/bloomreach-bloomreach-vs-ortto) - [Bloomreach vs HubSpot Marketing Hub](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub) - [Bloomreach vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 8. [Ortto](https://www.g2.com/products/ortto/reviews) By Ortto **Average Rating:** 4.4/5 **Total Reviews:** 624 Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards. Reviewers say compared to Klaviyo, Ortto is: - Slower to reach roi - Better at support - Easier to set up Categories in common with Klaviyo: [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Personalization](https://www.g2.com/categories/personalization), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Klaviyo vs Ortto](https://www.g2.com/compare/klaviyo-vs-ortto) **Compare Ortto with other alternatives:** - [Ortto vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-ortto) - [Ortto vs Braze](https://www.g2.com/compare/braze-vs-ortto) - [Ortto vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ortto) - [Ortto vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Ortto vs Insider One](https://www.g2.com/compare/insider-one-vs-ortto) - [Ortto vs Iterable](https://www.g2.com/compare/iterable-vs-ortto) - [Ortto vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-ortto) - [Ortto vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [Ortto vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/ortto-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 9. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,879 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Klaviyo, HubSpot Marketing Hub is: - Slower to reach roi - Better at support - More expensive Categories in common with Klaviyo: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Insider One](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [HubSpot Marketing Hub vs Iterable](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable) - [HubSpot Marketing Hub vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Ortto](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [HubSpot Marketing Hub vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 10. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By SAP **Average Rating:** 4.3/5 **Total Reviews:** 640 SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Reviewers say compared to Klaviyo, SAP Engagement Cloud (formerly SAP Emarsys) is: - Slower to reach roi - More expensive Categories in common with Klaviyo: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Deliverability](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Klaviyo vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) **Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:** - [SAP Engagement Cloud (formerly SAP Emarsys) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Braze](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Insider One](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Iterable](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Ortto](https://www.g2.com/compare/ortto-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) --- ## Klaviyo Alternatives FAQs ### How does Klaviyo compare to ActiveCampaign? According to G2 data, [Klaviyo](https://www.g2.com/products/klaviyo/reviews) holds a higher average rating of 4.6/5 from 1,354 reviews compared to [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)'s 4.4/5 from 14,697 reviews. Klaviyo scores 0.4 points higher in Ease of Admin (8.9 vs 8.5) and 0.4 points higher in Easier to Set Up (8.5 vs 8.0), reflecting stronger user satisfaction in deployment and administration. Klaviyo also leads by 0.4 points in More Usable (8.6 vs 8.2) and 0.1 points in Better at Meeting Requirements (9.0 vs 8.8). ActiveCampaign, however, holds a slight advantage in Better at Support (8.5 vs 8.4) and is nearly equal in Easier to Do Business With (8.8 vs 8.9). Feature-wise, ActiveCampaign offers unique capabilities such as Social Listening, Text-to-Landline, and White Label Features, while Klaviyo provides Engagement and Sentiment analysis features not found in ActiveCampaign. Both platforms excel in automation and integrations, but Klaviyo is particularly praised for its deep Shopify integration and ecommerce-focused segmentation, whereas ActiveCampaign is recognized for its robust CRM integration and flexible automation builder. Users highlight Klaviyo's ease of use (167 mentions), email marketing (131), and automation efficiency (75), while noting pricing as a common con (73 mentions). ActiveCampaign users emphasize automation (1,254 mentions), ease of use (1,270), and helpfulness (693), with learning curve and pricing also noted as challenges. Overall, Klaviyo is favored for ecommerce marketing with superior usability and setup, while ActiveCampaign is preferred for comprehensive CRM and automation needs with broader feature sets. ### Why do users choose ActiveCampaign over Klaviyo? Users choose [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) over Klaviyo primarily for its powerful and flexible automation capabilities, which are highlighted in 1,254 reviews praising its automation features and ease of use. ActiveCampaign's integrated CRM and advanced segmentation allow users to build highly personalized customer journeys and manage sales pipelines within one platform, making it ideal for businesses seeking a comprehensive marketing and sales solution. Additionally, ActiveCampaign offers unique features such as Social Listening and Text-to-Landline, which are not available in Klaviyo, providing added value for users needing these functionalities. The platform's extensive integrations and visual workflow builder enable efficient campaign management and automation without heavy developer reliance. Despite a noted learning curve and pricing considerations, users appreciate ActiveCampaign's ability to streamline marketing and sales processes, with many citing its automation builder as a standout feature that saves time and enhances engagement. The platform's support and onboarding resources also contribute to its appeal for users aiming to implement sophisticated marketing automation and CRM workflows effectively. ### What are the best alternatives to Klaviyo? The best alternatives to Klaviyo based on G2 user reviews and ratings include [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) (4.4/5 stars, 14,697 reviews), [Braze](https://www.g2.com/products/braze/reviews) (4.5/5 stars, 1,683 reviews), [Dotdigital](https://www.g2.com/products/dotdigital/reviews) (4.4/5 stars, 1,208 reviews), [Agentforce Marketing (Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) (4.0/5 stars, 4,622 reviews), [Iterable](https://www.g2.com/products/iterable/reviews) (4.4/5 stars, 824 reviews), [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) (4.6/5 stars, 764 reviews), [Ortto](https://www.g2.com/products/ortto/reviews) (4.4/5 stars, 622 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14,775 reviews), [Insider One](https://www.g2.com/products/insider-one/reviews) (4.8/5 stars, 1,365 reviews), and [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) (4.2/5 stars, 624 reviews). ### What features do alternatives offer that Klaviyo does not? Klaviyo lacks native social listening and white label features, which are available in alternatives like ActiveCampaign, Dotdigital, Bloomreach, Ortto, HubSpot Marketing Hub, Insider One, and SAP Engagement Cloud. Additionally, Klaviyo does not offer text-to-landline capabilities present in ActiveCampaign and Bloomreach, nor stock images integration found in Ortto. ### Which Marketing Automation tools do reviewers recommend instead of Klaviyo? Reviewers recommend [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) for its powerful automation, ease of use, and AI-powered features, with 1,270 mentions of ease of use and 1,254 mentions of automation. [Braze](https://www.g2.com/products/braze/reviews) is praised for its intuitive canvas journey builder, AI integration, and multi-channel capabilities, with 385 mentions of ease of use and 151 mentions of automation. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) is favored for its intuitive drag-and-drop builder, GDPR compliance, and strong customer support, with 274 mentions of ease of use and 107 mentions of automation. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is highlighted for its all-in-one platform, ease of use, and robust automation, with 1,981 mentions of ease of use and 907 mentions of automation. [Iterable](https://www.g2.com/products/iterable/reviews) is recommended for its powerful cross-channel journey orchestration, ease of use, and AI features, with 128 mentions of ease of use and 61 mentions of automation. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) is noted for its advanced segmentation, AI-driven personalization, and unified customer data platform, with 211 mentions of ease of use and 75 mentions of automation. [Ortto](https://www.g2.com/products/ortto/reviews) is valued for its visual journey builder, unified customer data, and real-time analytics, with 29 mentions of ease of use and 19 mentions of automation. [Insider One](https://www.g2.com/products/insider-one/reviews) is praised for its unified platform, AI-powered orchestration, and ease of use, with 201 mentions of ease of use and 145 mentions of automation. [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) is recognized for its powerful automation, AI-driven personalization, and omnichannel capabilities, with 82 mentions of ease of use and 61 mentions of automation. These alternatives offer features such as social listening, white labeling, and advanced AI capabilities that Klaviyo lacks, making them strong contenders depending on specific business needs. ## Explore Articles - [Best employee leave management system for HR departments](https://www.g2.com/discussions/best-employee-leave-management-system-for-hr-departments) - [Top-rated pricing tools for SaaS companies](https://www.g2.com/discussions/top-rated-pricing-tools-for-saas-companies) - [Best network management app for cloud services](https://www.g2.com/discussions/best-network-management-app-for-cloud-services) - [Which consumer insights tools work well for a team scaling across multiple research projects and markets without the platform becoming harder to manage as the scope grows?](https://www.g2.com/discussions/which-consumer-insights-tools-work-well-for-a-team-scaling-across-multiple-research-projects-and-markets-without-the-platform-becoming-harder-to-manage-as-the-scope-grows ) - [Highly recommended loyalty software for increasing repeat business](https://www.g2.com/discussions/highly-recommended-loyalty-software-for-increasing-repeat-business) - [Which software is best for marketing metrics analysis](https://www.g2.com/discussions/which-software-is-best-for-marketing-metrics-analysis) ## Spotlight Categories - [Remote Monitoring & Management (RMM) Software](https://www.g2.com/categories/remote-monitoring-management-rmm) - [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim) - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)