It's very helpful to have email & SMS under one umbrella.

I use Klaviyo for all my email marketing needs and my loyalty program for my eCommerce website. Klaviyo provides solutions before there is even a problem, which is incredible. I love the simple, progressive design of the software. It integrates well with platforms like Shopify and Yotpo, which I really appreciate. The flexibility of Klaviyo is great, allowing me to adjust it to my needs. I adore the drag-and-drop email design feature, which means I don't need a developer to design emails the way I want. The smart segmentation feature is another favorite of mine. Klaviyo makes my work easier and faster, saving me a lot of time and indicating that there's still so much I can learn and benefit from. The benchmark feature of Klaviyo is amazing too. The initial setup was very easy.

What I like best about Klaviyo is the segmentation and automation possibilities. We can create different flows based on customer actions, behavior, and lifecycle stage, so communication becomes much more relevant. The interface is mostly user-friendly, and analytics helps to understand campaign results fast. It is very useful for retention marketing, especially when you need to manage many audiences and personalized communication.