--- title: Wati Reviews meta_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 512 reviews by the users' company size, role or industry to find out how Wati works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 512 scale: '5' date_modified: '2026-09-23' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Wati Reviews **Vendor:** Wati **Category:** [Conversational Support Software](https://www.g2.com/categories/conversational-support) **Average Rating:** 4.6/5.0 **Total Reviews:** 512 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Wati Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. SOC 2 Compliant. ## Wati Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users commend the **ease of use** of WATI, appreciating its intuitive design and comprehensive support for automation. (178 reviews) - Users appreciate the **effortless automation** of WATI, which enhances efficiency and communication across diverse industries. (117 reviews) - Users commend Wati for its **exceptional customer support** , highlighting the helpfulness and patience of the technical team. (89 reviews) - Users value WATI's **ease of use and powerful automation features** , making it ideal for startups and efficient communication. (88 reviews) - Users praise the **easy setup** of WATI, making integration with WhatsApp Business seamless for teams. (86 reviews) - Users value the **seamless integrations** of Wati, enhancing their WhatsApp communication and streamlining business processes. (77 reviews) - Easy Integrations (71 reviews) - Simple (70 reviews) - Time-saving (60 reviews) - User Interface (59 reviews) **What users dislike:** - Users note that WATI can become **expensive due to hidden charges** and high fees for frequent messaging. (61 reviews) - Users find the **cost burdensome** , particularly for smaller businesses and non-profit organizations struggling with pricing. (49 reviews) - Users desire more **missing features** like dark mode, immediate unblocking, AI capabilities, and internal notes for better functionality. (37 reviews) - Users highlight **pricing issues** that may hinder smaller businesses and non-profits from effectively utilizing Wati. (36 reviews) - Users experience **messaging issues** with Wati, including delivery failures and limitations from WhatsApp API restrictions. (31 reviews) - Users express frustration over the **poor customer support** of Wati, highlighting difficulties in reaching assistance and slow response times. (30 reviews) - Limited Features (27 reviews) - Chat Functionality (24 reviews) - Chat Functionality Issues (18 reviews) - Integration Issues (18 reviews) ## Wati Reviews ### 1. Wati’s AI Makes Template Creation and Submission So Much Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Rohan M. | Software Developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 13, 2026 **What do you like best about Wati?** The best thing I find useful in Wati is its AI tool. It helps me a lot when I’m working on a new template. For example, when I create a utility template and try to submit it, the Wati AI tool lets me know before submission if it sounds like marketing and suggests that I change it a bit. It even recommends what to change, which is really helpful for me, and that’s the best part. **What do you dislike about Wati?** There isn’t much I dislike about Wati. Sometimes it shows unnecessary toast notifications saying “404 resource not found,” but they only appear for a few seconds or minutes and should be easy to fix quickly. **What problems is Wati solving and how is that benefiting you?** Before using Wati, managing WhatsApp communication for our events was challenging and relied heavily on manual follow-ups. We had trouble sending registration confirmations, reminders, updates, and other event-related messages to large numbers of attendees in an efficient, consistent way. With Wati, we’re able to automate much of this communication by using WhatsApp templates, setting up chatbots, and receiving webhook events that let us integrate WhatsApp directly with our registration systems. This has significantly reduced the amount of manual work involved and made it much easier to keep attendees informed in real time. It has also helped us centralize our WhatsApp communication and improve the speed and reliability of attendee engagement, especially when we’re handling large volumes of event registrations. ### 2. Efficient Integration, but Performance Could Improve **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos C. | Desenvolvedor Wordpress, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** April 30, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** I really like Wati's advanced integration with Meta, which saves me from worrying about updates, as releases on Wati are very fast. The chat support is very efficient in case any problem arises. The robust API allows me to make any integration to make the use of Wati more complete for my team. Additionally, the price is affordable, allowing us to use Wati without financial difficulties, and the user-friendly interface makes it easy for my team to use. The initial setup was also incredibly easy. **What do you dislike about Wati?** My Wati is slow, they could change the servers. I believe that because my account is on a simple plan and I have few licenses, they leave me in a low-performance shared environment. I hope this will be improved in the future. **What problems is Wati solving and how is that benefiting you?** Wati solves the integration with Meta, allowing developments without worrying about requirements. The robust API makes any integration possible, the affordable price allows its use easily, and the user-friendly interface makes it easy for my team. **Official Response from Cheuk Kwan (Poko) Lam:** > Knowing that Wati is playing a key role in supporting your association's mission is incredibly rewarding. Using our webhooks and chatbot widgets to seamlessly capture donation data and streamline donor support is a fantastic, highly impactful use case, and we’re thrilled to hear it has directly boosted your fundraising efforts. Your feedback on our customer service AI is spot-on—it absolutely needs to be intuitive enough to guide users seamlessly, even if they aren't tech-savvy. We're passing this directly to our AI developers to help us build more flexible, natural conversational flows. Thank you for the impactful work you're doing and for the honest review! Best regards, Team Wati ### 3. Seamless integration with Shopify and message automation that simplifies orders **Rating:** 4.0/5.0 stars **Reviewed by:** Paola Andrea P. | Gerente, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 03, 2026 **What do you like best about Wati?** Wati has been our messaging platform for over 3 years. What we love most is its integration with our Shopify store and the ability to send automated messages to all our customers with notifications about their orders and shipping updates. **What do you dislike about Wati?** Most of the time, opening the platform takes too long. I think the loading time could be better. On the other hand, they are constantly integrating new features, but almost all new features are only available for higher-value plans, and honestly, the cost is too high for the use we give it. **What problems is Wati solving and how is that benefiting you?** Communication with our customers and integration with WhatsApp and Instagram are key to our business. The ability to automate messages with the Shopify connection is undoubtedly the best. ### 4. Game-Changing WhatsApp Automation for Meta Ad Lead Follow-Up **Rating:** 4.5/5.0 stars **Reviewed by:** Shivam P. | Sales Development Representative, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 11, 2026 **What do you like best about Wati?** I really like the WhatsApp integration feature, which helps me create automation sequences and workflows to manage the leads we get from Meta ads. Now, all replies are handled by WATI instead of our team having to manage them manually like before, and no lead follow-up gets missed. That’s been a real game changer for our automobile software company. **What do you dislike about Wati?** The integrations could be simplified a bit. It’s not a major concern for us, but it’s still an area that could be improved. **What problems is Wati solving and how is that benefiting you?** We run Meta ads for lead generation for our automobile software product. Before WATI, we were handling replies and follow-ups manually, and because of that we missed a large portion of lead engagement, which caused our conversion rate to drop significantly. After we started using WATI, we integrated our WhatsApp channel, and now all leads are managed through WATI, including follow-ups and ongoing engagement. ### 5. Seamless API Integration and Reliable Performance for Streamlined Lead Management **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek p. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 26, 2026 **What do you like best about Wati?** What I like best about Wati is its seamless integration capabilities and reliable performance. The API integration process is straightforward, which makes it easy to connect with our existing systems and automate workflows. It has helped us improve lead management efficiency and streamline communication. The platform performs consistently well, with quick response times and smooth day-to-day operations. **What do you dislike about Wati?** One area where Wati could improve is in customization flexibility for certain workflows, as some advanced use cases require extra setup. At times, response handling and dashboard navigation can feel a bit limited when managing large volumes of leads. Improving these areas would make the platform even more efficient. **What problems is Wati solving and how is that benefiting you?** Wati is helping us solve key operational challenges like team management, lead privacy, and fair lead distribution. The round-robin feature ensures leads are assigned evenly across the team, which improves efficiency and accountability. It also helps maintain lead privacy by controlling access and reducing overlap, making our workflow more organized and secure. ### 6. Call functions not working - zero support **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 28, 2026 **What do you like best about Wati?** The Wati system is easy to use and to setup **What do you dislike about Wati?** Unfortunately, our experience with WATI has been very disappointing. Since day one, we experienced functionality issues with WhatsApp calling. When clients called us, we often could not hear them, meaning we had to hang up and call them back every time. This made the calling functionality practically unusable for our business. We reported the issue more than three times, but instead of receiving proper technical or personal support, we mostly received automated/AI-style responses that did not resolve the problem. For a business communication platform, the lack of effective human support was particularly frustrating. As the system was not functioning properly for our needs, we requested a refund. This was declined. We had also purchased additional conversation credits and still have approximately USD 50 remaining, but we were informed that this balance would not be refunded either. Overall, we paid for a service that did not function reliably for us, received inadequate support despite repeatedly reporting the issue, and were unable to recover our remaining credit balance. Based on our experience, I cannot recommend WATI. **What problems is Wati solving and how is that benefiting you?** Multi-User communication system that integrates WhatsApp, Facebook Messenger, Instagram etc. **Official Response from Shirish Nair:** > Hi there, Thank you for sharing your detailed feedback. We're really sorry your experience with Wati didn't meet expectations. We'd like the chance to understand what went wrong and make it right. As G2 reviews are anonymous, we can't identify your account from here. Could you please reach out to us at shirish@wati.io mentioning this review with a few details? We'll ensure to look into this on priority and address get you a proper resolution. Looking forward to hearing from you. Thank you! Team Wati ### 7. Efficient, User-Friendly CRM with Room for Analytical Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Ahmad Fadlan A. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2026 **What do you like best about Wati?** I really like how Wati makes it easy for us to create workflows. It's super convenient because even though there are templates, we can customize them to suit our needs. The ability to connect to other platforms through webhook and API is another feature we appreciate. Wati is also quick to update and adapt to changes, like when WhatsApp introduced business calls, Wati had that feature available really fast compared to the local competitors. I also enjoy the UI/UX of Wati; it's super easy to understand even without a sales representative training you. Additionally, the workflows help us filter out hundreds to thousands of customer inquiries, turning them into more qualified leads, which is really helpful for our business. We also use the broadcast feature extensively, which stands out for us. **What do you dislike about Wati?** I think one thing that I really want to be improved is the dashboard. The analytical dashboard could be better because we heavily use the tagging system, but we can't see that on the analytics channel. It would be beneficial to filter out leads based on tagging and have a custom dashboard for it. So, the dashboard and analytical page are areas that I think could be improved. **What problems is Wati solving and how is that benefiting you?** I use Wati for quick customer response out of hours and it simplifies training with its friendly interface. Wati's workflows help filter thousands of inquiries into qualified leads, and its rapid updates enable us to adapt to new features like WhatsApp business calls efficiently. ### 8. Organized WhatsApp Communication with Powerful Automation, Integrations, and AI, Pricey for SMBs **Rating:** 4.0/5.0 stars **Reviewed by:** Nilabja U. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 22, 2026 **What do you like best about Wati?** What I like best about Wati is that it makes WhatsApp communication much more organized and manageable for our business. Instead of handling customer messages/leads randomly, everything comes into one proper dashboard where our team can track conversations, reply faster, and write notes about each lead. The broadcast and automation features are also useful, especially when we need to send marketing messages, updates, and follow-ups. What I like best about Wati is that it is easy to connect with HubSpot, Zapier, Google Sheets, and others, and it makes it more practical because leads and customer details can be moved or updated without doing everything manually. We used the Wati chatbot builder, and it is very easy to create, just drag and drop, add actions, and your chatbot is ready. You will find some chatbots already built in. In terms of performance, it works well for regular customer communication, broadcasts, and team-based chat handling. We have never faced any lag issues, even when the chat volume is very high. The pricing also feels reasonable when the business is actively using WhatsApp every day for leads, updates, and customer support. The latest Instagram automation feature was needed, and we are happy that they have introduced it. It can literally reply to comments, capture leads from the Instagram inbox, and move them into the sales pipeline, making it ideal for high-engagement campaigns. Talking about Support, Wati provides support through Live chat & Email. The response is fast and reliable every time we have contacted the support team. Newly introduced AI features like Conversation Summary and CX score are no less than a game-changer in customer support or service. It optimizes the whole process and saves a lot of time for the customer and us in a big way. **What do you dislike about Wati?** The pricing is also slightly higher than that of other vendors working in India, especially when you add WhatsApp conversation charges, platform fees, and user-based costs. Users with low-volume leads may feel it is expensive. **What problems is Wati solving and how is that benefiting you?** Wati helped us manager Whatsapp communication in one organized dashboard instead of scattered chats on different phones or team members. It benefits us by making replies faster, improving lead tracking, reducing missed queries, and helping the team handle customer communication more professionally through automation, chatbots, and shared inbox features. **Official Response from Cheuk Kwan (Poko) Lam:** > It is incredible to read such a comprehensive breakdown of your experience. Knowing that our drag-and-drop chatbot builder, seamless HubSpot integrations, and zero-lag performance are keeping your operations running smoothly is a huge win. We're especially thrilled to hear that our newer AI features—like Conversation Summary and CX scoring—are proving to be genuine game-changers for your team's daily productivity. You also raised a very fair point about our pricing structure, particularly within the highly competitive market in India. When you factor in platform fees, user seats, and Meta's standard conversation charges, the total cost can definitely feel heavy for businesses handling a lower volume of leads. We benchmark our pricing to reflect the enterprise-grade reliability and deep ecosystem integrations required for scaling, but your feedback is invaluable as we continuously evaluate how to balance that infrastructure with better accessibility for growing teams. Thank you for the fantastic, detailed review and for being a power user! Best regards, Team Wati ### 9. Game-changer for our service business **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammed S. | Conversational Marketing Expert, Consultant & Coach, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 05, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate replies there as well, which is a big advantage if you're running ads or getting a lot of inbound messages. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. **What do you dislike about Wati?** Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale **What problems is Wati solving and how is that benefiting you?** 24 hours availability on chat, Follow-up, one single team inbox. omnichannel messaging automation **Official Response from Cheuk Kwan (Poko) Lam:** > Two years is a fantastic milestone, and it’s incredibly rewarding to know Wati helped you transition from chaotic manual chatting to a structured, system-driven sales process. Keeping your WhatsApp and Instagram leads under one roof is exactly how we want to help teams streamline their omnichannel outreach. You also brought up some very fair points regarding UI speed and the flexibility of advanced flows. We are actively optimizing the dashboard's performance and working on updates to give users more control over complex automation logic. As for the scaling costs, we know balancing a budget with high message volume is a challenge, and your feedback helps us evaluate how our pricing tiers support long-term partners as they scale. Thank you for sticking with us for the past two years and helping us improve. Best regards, Team Wati ### 10. Best whatsapp automation and instagram automation tool for SMEs **Rating:** 5.0/5.0 stars **Reviewed by:** Allinwa S. | Conversational Marketing Expert, Consultant & Coach, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 01, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate the comments on instagram posts, DMs as well, which is a big advantage if you're running ads or getting a lot of inbound messages. That said, there are still areas where things can improve. Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. **What do you dislike about Wati?** Nothing dislike about wati. I felt evereything is great. but you have improve the support **What problems is Wati solving and how is that benefiting you?** Automation, Broadcasting, Team Inbox, 24*7 omnichannel chat availability. Integrations with other softwares, automation of whatsapp and instagram **Official Response from Cheuk Kwan (Poko) Lam:** > Thank you for sharing your feedback with us. We're glad to hear that the automation and omnichannel features are working well for your team's workflow. We take your comments about our support team seriously. Having reliable human backup is essential when managing conversational automation, and we are actively working to improve our response times and overall service quality. We appreciate you pointing out exactly where we need to step up. Best regards, Team Wati ### 11. WATI Streamlines Customer Communication with Intuitive WhatsApp Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Diandra S. | Marketing , Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 04, 2026 **What do you like best about Wati?** WATI has been a game-changer for streamlining our customer communication, especially with its intuitive WhatsApp automation and shared team inbox. The ability to manage high volumes of queries efficiently while maintaining a personalised touch has significantly improved our response times and customer satisfaction. Features like broadcast messaging and easy integration into our existing workflows have made it a valuable tool for both marketing campaigns and day-to-day engagement. **What do you dislike about Wati?** One minor drawback is that some of the more advanced features; like deeper customisation or reporting can feel a bit limited unless you move to higher-tier plans, which may not suit every budget. **What problems is Wati solving and how is that benefiting you?** WATI solves the challenge of managing high volumes of customer conversations across WhatsApp by centralising messages into one shared inbox and enabling automation for common queries. This has reduced response times, improved team collaboration, and ensured no customer messages fall through the cracks. As a result, we’re able to deliver faster, more consistent service while freeing up time to focus on more meaningful customer interactions and campaign execution. **Official Response from Cheuk Kwan (Poko) Lam:** > Hearing that Wati has been a game-changer for your team's response times and customer satisfaction is the best feedback we could ask for. Balancing a high volume of queries while keeping that personalized touch is exactly what the shared inbox and automation were built to handle. Your point about our tiered feature structure is completely fair. Gating advanced customization and deep reporting behind higher plans can definitely pose a challenge for tighter budgets. We continuously look at how features are distributed across our tiers to ensure value at every level, and your feedback helps us keep those constraints top of mind. Thank you for taking the time to share such a thoughtful, well-rounded review! Best regards, Team Wati ### 12. Very simple and easy platform with Excellent Instagram Integration Technology **Rating:** 5.0/5.0 stars **Reviewed by:** Amly K. | Key Relationship Manager, Internet, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 17, 2026 **What do you like best about Wati?** It is very easy to use and suitable and understandable for any age group people. Their Instagram integration feature is excellent. What I like the most about Wati is, they keep improving according to the new technology needs. Yes, it is. Because I find Wati as a value-for-money product while considering where I am heading to. I really require client's response management and automation in WhatsApp and Instagram, and I find Wati as the right product that meets my needs. Yes, it is. Because I find Wati as a value-for-money product while considering where I am heading to. I really require client's response management and automation in WhatsApp and Instagram, and I find Wati as the right product that meets my needs. **What do you dislike about Wati?** There is nothing to dislike about Wati, it's just perfect. **What problems is Wati solving and how is that benefiting you?** I have a startup business and digital promotions, lead generations and client management is very crucial to me. Wati helped me in all these pain areas and became a solution. Now, I am getting more and more happy clients and businesses. ### 13. Lightweight, agile, and with useful features for managing the portfolio **Rating:** 4.0/5.0 stars **Reviewed by:** Alora R. | Directora Comercial, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 15, 2026 **What do you like best about Wati?** It is a lightweight and agile tool, and it also includes many features that make portfolio management easier. **What do you dislike about Wati?** I haven't found alerts for tasks. I also haven't seen the option to assign tasks or appointments with clients to the schedules, and I can't find a Kanban-style sales funnel. **What problems is Wati solving and how is that benefiting you?** It helps me with AI to attend to and profile leads, which saves me a lot of time. This way, I can focus on clients who are truly interested in the products. ### 14. Effortlessly Manage Bulk Communications **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Wati?** I like that Wati is simple to use and makes it easy to send large volumes of communications. The bulk sending feature is particularly valuable because we send thousands of WhatsApp messages every day, and this feature suits our use case perfectly. I also appreciate that I can download reports to see who received the messages and track responses, including link tracking, which is very helpful. **What do you dislike about Wati?** Manually downloading data isn't very helpful when running experiments. We run structured experiments for multiple days, and while any movement takes 3-4 days, we want to track the data more frequently. Downloading the same data multiple times a day to merge with my own dataset is not ideal. I would prefer a way for it to auto populate a Google sheet for easy consumption. **What problems is Wati solving and how is that benefiting you?** Wati solves the issue of sending bulk communications easily. It's beneficial for us to download reports of delivery, responses, and track links. We send thousands of WhatsApp messages daily, and the platform is simple for large volumes. ### 15. Standout UI and Ongoing Updates That Boost WhatsApp Deliverability **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit D. | Associate Director - Media Operations and Business Growth, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 26, 2026 **What do you like best about Wati?** Its UI and ongoing product updates stand out. Wati is one of the first in the market to keep delivering solid updates that help improve WhatsApp deliverability. **What do you dislike about Wati?** The sent delivery numbers from the Meta API sometimes show a mismatch. But their support is really good and helpfull as a agency member I get quick support to resolve this with the team, **What problems is Wati solving and how is that benefiting you?** Increase Engagement - Wati's retry feature is really awesome and helps me reach the maximum number of users. Segment - Wati automatically creates segments based on past behaviours. Automation - Journey triggers, auto replies, and bots replying based on the knowledge hub are really cool features. They are helping me optimise agent costs. ### 16. Agility in Communications and Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela C. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 18, 2026 **What do you like best about Wati?** I really like the timely customer service that Wati offers. We have faced different difficulties and the advisors in charge have always been prompt and attentive to help us. Additionally, we use tools like chatbots which turn out to be very practical and useful, as we handle different audiences and content daily, and they make it easier for us to send information in a structured way. Also, the analytics part is very valuable to us because it controls the number of messages sent, and we use the template message tool. **What do you dislike about Wati?** I believe that a deeper training should be conducted or directly reviewed with Meta, because there are people who do not receive the information, they appear as failed contacts, and many times we are told to wait a few days before we can send them the message. Sometimes months go by, and people receive nothing, which causes some annoyance among clients because they wonder why this happens. We have communicated with the Wati team, and they tell us that this issue comes directly from Meta, but it would be very appropriate to seek an alternative for those contacts. **What problems is Wati solving and how is that benefiting you?** I use Wati to send quick and effective communications. It allows me to review statistical data on messages and their perception, improving agility at work. ### 17. Wati Revolutionized Our Client's WhatsApp Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Tushar M. | Co-Founder | Chief of Strategy & Client Experience, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 27, 2026 **What do you like best about Wati?** I love Wati's UI and overall functionality. It's very well designed and easy to use. Once you get the hang of it, you can do so much in support and sales automation. Features like AI-assisted templates management, cohorts, and now Instagram integration are all very useful features and add-ons. The APIs are also very straightforward. AI-assisted templates help us get templates approved quicker from Meta, and the pre-built cohorts allow us to effectively target specific user groups with broadcast messages. **What do you dislike about Wati?** - The mobile app could have more features like template approvals and outbound campaigns + reports view. - SMS integration should be default available (as fallback incase WhatsApp messages fail) without 3rd party integration. - Astra AI should not be a different product and be part of Wati ecosystem. **What problems is Wati solving and how is that benefiting you?** We use Wati to handle WhatsApp messages at scale, keeping contacts updated through broadcasts. It supports eCommerce and courier clients with multi-lingual bots. Features like AI-assisted templates, cohorts, and Instagram integration enhance sales automation. **Official Response from Cheuk Kwan (Poko) Lam:** > Powering multi-lingual bots for eCommerce and logistics clients at scale is a massive operation, so it’s awesome to see how seamlessly your team has integrated our APIs, cohorts, and AI template approvals into your daily sales and support workflows. You’ve also handed us a fantastic roadmap checklist here. Bringing outbound campaigns and reporting to the mobile app, building out a native SMS fallback system, and weaving Astra AI deeper into the core ecosystem are all incredibly sharp product insights. Our development teams are actively looking at how to bridge these exact gaps right now, so having your use case to back up those priorities is incredibly valuable. Thank you for taking the time to give us such a thorough, insightful breakdown! Best regards, Team Wati ### 18. Good WhatsApp communication tool for managing customer queries **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav K. | Operations Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 27, 2026 **What do you like best about Wati?** Wati helps us manage WhatsApp conversations with customers in a more organized way compared to using regular WhatsApp. It is useful for handling product inquiries, order updates, and common customer questions from one place. The automation and chatbot flows are helpful for saving time, especially when customers ask repeated questions about pricing, delivery timelines, product details, and order status. **What do you dislike about Wati?** The setup and automation flow creation can feel a little confusing at times, especially when trying to make the customer experience sound natural. Sometimes the bot responses need manual review because they may not fully understand the customer’s intent. It would be better if the flow builder was simpler and more flexible. **What problems is Wati solving and how is that benefiting you?** Wati helps us manage customer communication on WhatsApp in a more structured way. It reduces the need to manually answer every repeated question and helps keep conversations organized. For a small business, this saves time and makes it easier to respond to customers faster. **Official Response from Cheuk Kwan (Poko) Lam:** > Moving from a chaotic, regular WhatsApp setup to a structured, centralized inbox is a massive milestone for a growing business. We're glad our chatbot flows are successfully saving your team time by knocking out those repetitive questions about pricing and delivery timelines. However, making automated conversations feel entirely natural can definitely be a balancing act, especially if the flow builder itself feels clunky to navigate. We hear you loud and clear on wanting a simpler, more flexible builder and sharper intent recognition so your team doesn't have to spend extra time manually reviewing bot responses. We are actively working on streamlining the workflow creation process to make designing those intuitive customer experiences a lot smoother. Thank you for giving us such clear, actionable insights on where we can improve! Best regards, Team Wati ### 19. All-in-One Toolkit With Constant Updates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Wati?** All the tools in one place and constant updates to keep up with changes. **What do you dislike about Wati?** It is on the expensive side. AI coding has made it possible to integrate the WhatsApp API into DIY projects if you know what you are doing. It can sometimes be difficult to find exactly what you are looking for. **What problems is Wati solving and how is that benefiting you?** We mainly use it as a team inbox where customers ask questions in one place that our team then responds to. On top of that we have built some cool interactive flows and automations to help build our email lists. ### 20. WATI Fits Our Budget and Expands WhatsApp Business Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Farai M. | Managing Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 05, 2026 **What do you like best about Wati?** I chose WATI as a solution after reviewing a few contendors for the task. We are a small association and we needed an automated Whatsapp Business solution that would suit our price point. WATI managed to meet our requirements and indeed appears to have additional features which we did not have on our specs, but which will certainly enhance our capabilities. **What do you dislike about Wati?** What I did not like was the native WATI AI Agent, but their support staff quickly redirected me to the more advanced Astra agent which is brilliant. However it adds another hundred bucks to your cost. **What problems is Wati solving and how is that benefiting you?** We previously used the Meta WhatsApp Inbox. It was great for initiating conversations, but it fell short when it came to automation. Because of that, we started looking for a solution that would let us automate WhatsApp handling and also support incorporating an AI agent. After evaluating a few other contenders, such as respond.io and ManyChat, we chose WATI as a middle-ground compromise between respond.io’s more advanced setup and ManyChat’s simplicity. So far, WATI has enabled us to automate the handling of WhatsApp enquiries, keep a shared inbox for our team, and even connect other systems so we can send WhatsApp messages through WATI’s integrations. **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that Wati hit the perfect sweet spot for your association, giving you the automated handling and integrations you needed without the complexity of an over-engineered platform. Moving up from the basic Meta inbox to a fully automated shared inbox is a massive upgrade for a small team. Your feedback on our AI capabilities is completely fair. We’re glad our support team quickly got you squared away with Astra AI and that it's delivering brilliant results, but we totally get that an extra $100 a month is a noticeable budget jump for a small association. Balancing our native bot features with our premium AI add-ons is a major focus for us as we continue to develop the platform. Thank you for choosing us as your middle ground, and for the honest breakdown! Best regards, Team Wati ### 21. Effortless Broadcasting, Improved Team Productivity **Rating:** 4.5/5.0 stars **Reviewed by:** Nakshatra G. | Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 01, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** I primarily use Wati for broadcasting promotional offers to our customers, and it has simplified reaching a large audience quickly via WhatsApp. The Instagram integration features are a big time-saver, significantly improving our team's productivity, reducing response times, and minimizing the risk of missing potential engagement opportunities. I find the platform's ease of use and quick setup very appealing, with an intuitive interface that enables the team to onboard easily without needing extensive training. The initial setup was smooth and straightforward, supported by a well-guided onboarding process that made adaptation easy. I rate Wati a solid 9 out of 10 for its reliability in WhatsApp broadcasting and its considerable help in improving communication efficiency and internal collaboration within our team. **What do you dislike about Wati?** While Wati works well for broadcasting and basic automation, it can feel slightly limited when it comes to advanced CRM functionalities. It's not as strong in deeper lead tracking and pipeline management, and its analytics could be better. **What problems is Wati solving and how is that benefiting you?** I use Wati for broadcasting offers quickly on WhatsApp. It saves us time with automation, boosts team productivity, and reduces response times, minimizing missed customer engagement opportunities. **Official Response from Cheuk Kwan (Poko) Lam:** > We're thrilled that our WhatsApp broadcasting and Instagram integrations are saving your team valuable time, slashing response times, and making internal onboarding a breeze. You also raised a very fair point about our CRM and analytics limitations. While we offer native tools for chat-driven deal stages and contact tagging, we know that rapidly growing teams eventually hit a ceiling when they need deep multi-channel pipeline management, advanced lead tracking, and high-level analytical forecasting. Your feedback maps perfectly onto our product roadmap as we work to upgrade our native reporting and tighten our integrations with heavy-duty, dedicated CRMs. Thank you for the fantastic review and for helping us refine our direction! Best regards, Team Wati ### 22. User-Friendly Messaging Tool with Seamless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Parth P. | Functional Head, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** I use Wati for WhatsApp messaging and social media connections like Instagram, facebook, and I love how it easily allows me to send WhatsApp messages in audio, video, and doc format. The Google Sheet integration really eases the work for me. The ease of the app, coupled with a good user interface, makes it easy to use and manage. I'm very impressed with the Google Sheet automation, integrations like Zapier, and variables; they are amazing. I've never faced any issues with Wati. Also, it saves time as I can send messages in bulk directly from the sheet without having to upload a CSV or anything, which makes things better. The initial setup was the easiest, and it only required a little experience with Meta Dashboard, which is common for all platforms. **What do you dislike about Wati?** Pricing can be improved, currently it is costly. Either monthly subscription charge or markup to messages, any one instead of both. **What problems is Wati solving and how is that benefiting you?** Wati lets me send WhatsApp messages in audio, video, and document formats and integrates with Google Sheets, saving time by sending bulk messages without CSV uploads. **Official Response from Cheuk Kwan (Poko) Lam:** > It sounds like you've really dialed in your workflow with the Google Sheets automation, Parth. We’re glad that skipping the manual CSV uploads and using multimedia messaging has made your outreach more efficient—that’s exactly the kind of time-saving setup we aim for. We also appreciate the honest take on the pricing. We know the combination of subscription fees and message markups is a major consideration, and we're constantly looking at how we can keep our plans competitive as we expand our features. Thanks for being such a power user. We're looking forward to seeing how you continue to use those integrations! Cheers, Team Wati ### 23. Automates Instagram Ads with Reliable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** I like Wati's new functionality of automating Instagram ads, as it lets me set up automations for new comments on my ads, which eases my previously manually done work. I used to manually reply to every comment on my Instagram ads, but now I can build chatbots with Wati for this. I like the fast cycles of new features coming out and the response of the support team. They are up to date with all the new Meta developments, which helps me further automate my system. I appreciate the speed of the support responses because it's truly 24/7, and honestly, getting good human support nowadays is hard. **What do you dislike about Wati?** None so far. **What problems is Wati solving and how is that benefiting you?** Wati automates Instagram ad interactions, easing my manual workload. It helps set up chatbots for comments on ads, upgrading my system with fast feature releases. The 24/7 support team is responsive and up-to-date with Meta, making automation easier. **Official Response from Cheuk Kwan (Poko) Lam:** > Akshay, it’s awesome to hear that the Instagram comment automation has taken that manual workload off your plate. Building chatbots for those ad interactions is exactly the kind of efficiency we want to provide, especially when it saves you from having to reply to every individual comment yourself. Our support team will also be thrilled to hear your shout-out. Staying on top of Meta’s frequent updates is a major priority for us, and we're glad our 24/7 team has been able to help you keep your systems running smoothly. Thanks for being such an active part of our community. Cheers, ### 24. Easy API Setup and Effortless Template Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Neeraj G. | software developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Wati?** easy api setup and template making very easy The quality is fantastic and it costs less than similar options. It works better than I expected for what I paid. **What do you dislike about Wati?** template approving system becouse valid and real massage go to marketing it is very stressful **What problems is Wati solving and how is that benefiting you?** event registration details sending ### 25. On-Time Dashboard, Messenger, and Funnels That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Darshan S. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 07, 2026 **What do you like best about Wati?** On-time dashboard, Messenger, and funnels. **What do you dislike about Wati?** Not much, but sometimes message quality gets medium and low **What problems is Wati solving and how is that benefiting you?** Wati has solved my personalized message-sending needs, and yes, it saves me a lot of time and energy. It’s been beneficial across all my major campaigns. ### 26. Agile Management and Effective Automation with WATI **Rating:** 5.0/5.0 stars **Reviewed by:** Soporte C. | Soporte Tecnico, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** December 29, 2025 **What do you like best about Wati?** What I value most about WATI is the speed with which I can manage chats and the automation it offers. I also highlight the ease of implementation and, above all, the agility to connect with users, which allows me to respond quickly and find conversations easily. I consider that, given the frequency with which we use the platform, the customer service we receive is adequate and does not neglect the users. Finally, I want to emphasize that the simple integration with our company was a great help since the frequency of use is daily. **What do you dislike about Wati?** What I don't like is that sometimes it can take a while to update the messages. However, I want to think that this is due to the browser or even the device from which the service is accessed. I also don't rule out that the internet connection might influence this behavior. **What problems is Wati solving and how is that benefiting you?** This tool makes it easier for me to manage and resolve tickets for the company's users, as I provide support through it. Communication in the support area is essential for everything to function correctly within the company, and I believe we couldn't maintain the same work pace without wati. ### 27. Effortless WhatsApp CRM with Intuitive Automation and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan D. | Founder’s Office, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 25, 2025 **What do you like best about Wati?** I have been using Wati for over two years, and it has consistently been our preferred WhatsApp CRM tool for all our needs. The interface is straightforward and user-friendly, which has helped us minimize training time. The automation builder and AI features are intuitive, allowing us to automate our workflows according to our requirements without needing extra assistance. Additionally, the support from the Wati team has always been prompt. **What do you dislike about Wati?** I haven't encountered any significant drawbacks with the platform. If I had to mention something, I would appreciate having more integrations with various CRMs. **What problems is Wati solving and how is that benefiting you?** We have been developing an AI-powered customer chat support and advisory agent, and WATI's platform has made the process incredibly straightforward for us. It has allowed us to easily build, test, and iterate on our chatbot. Additionally, the broadcast feature has enabled us to effectively reach out to our customers. Within our team, tools such as Saved Replies and automated responses have simplified the way our support staff manage customer queries, making their workflow much more efficient. ### 28. Best-in-Class Automation with a Clean, Fast UI and Affordable Plans **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 15, 2026 **What do you like best about Wati?** Wati offers plenty of automation features and has 0 chatbot limits, unlike other platforms. In my experience, it’s the best out there! The user interface is very clean and quick and the plans are affordable as well. Their support is quick however, I recommend them to have a call or video support as well. **What do you dislike about Wati?** Sometimes it takes too long to load when I sign in, but once you're in it's all good. **What problems is Wati solving and how is that benefiting you?** We have integrated Wati with our CRM and it is helping us nurture leads very easily. ### 29. Excellent tool to centralize sales and support on WhatsApp. **Rating:** 4.0/5.0 stars **Reviewed by:** Angel B. | CTO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** January 15, 2026 **What do you like best about Wati?** What I value most is the native integration it has with Shopify and the ease of creating "Broadcasts" (mass messages). The flow builder is very visual and allows us to automate basic responses without knowing how to program, which saves the team a lot of time. **What do you dislike about Wati?** Sometimes the mobile application is not as fast or complete as the desktop version; it has some limitations if you are out of the office. Also, the template approval process is sometimes confusing, although I understand that this partly depends on Meta and not just on Wati. **What problems is Wati solving and how is that benefiting you?** We had the problem of managing hundreds of messages on a single physical phone. Wati solved the chaos of the shared inbox. Now we can assign conversations to different agents and automatically recover abandoned carts, which has increased our conversions. **Official Response from Cheuk Kwan (Poko) Lam:** > It is incredibly rewarding to hear that Wati helped your team move away from the chaos of a single physical phone and into an organized shared inbox. Knowing that our Shopify integration and automated abandoned cart recovery are directly boosting your store's conversions is a massive win. Your feedback on the mobile app is completely fair. Having the same speed and functionality on your phone as you do at your desk is essential when you're out of the office, and closing that performance gap is a major focus for our development team. We also hear you on the template approval confusion—even though Meta sets the rules, we are constantly working to make our in-app guidance clearer to take the guesswork out of submissions. Thank you for the fantastic review and for growing your e-commerce business with us! Best regards, Team Wati ### 30. Intuitive Interface, Exceptional Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Avinash S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 30, 2026 **What do you like best about Wati?** I really like Wati's UI because it's so close to the original WhatsApp interface, making the learning curve extremely flat and easy to understand for both me and my teammates. The fast development cycles keep Wati up-to-date with new features, and I particularly love the introduction of drip campaigns. I also appreciate the multiple ways to import contacts, which are all really easy to use. The initial setup was pretty straightforward, with helpful support from the sales rep, including an onboarding call. **What do you dislike about Wati?** None so far. **What problems is Wati solving and how is that benefiting you?** Wati helps me easily send marketing broadcasts, connect Facebook ads, and build a lead qualification chatbot. The UI is simple, reducing the learning curve, and the fast development cycles bring useful features like drip campaigns. **Official Response from Cheuk Kwan (Poko) Lam:** > We’re really glad the familiar UI helped your team hit the ground running without a steep learning curve. Transitioning to a new platform can be a lot, so keeping that "WhatsApp feel" was a priority for us. It’s also great to see you’re already making use of the drip campaigns and lead qualification tools for your broadcasts. We’ll definitely pass your feedback along to our team—they’ll be happy to know the onboarding call helped make your setup process straightforward. Regards, Team Wati ### 31. Seamless Social Media Integration, Some Lag Issues **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya S. | Founder's Office , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 07, 2026 **What do you like best about Wati?** I like the ability to connect all the social media accounts like WhatsApp, FB, and Instagram together on a single platform with Wati. It integrates all the chats from Meta platforms, making it my single source of truth for all customer-related information. I also appreciated that the initial setup of Wati was quite easy, taking only a couple of hours. **What do you dislike about Wati?** There is some lag in Wati sometimes. The messages do not sync properly. They will have to check with Meta API for doing this better. **What problems is Wati solving and how is that benefiting you?** Wati integrates chats from WhatsApp, Facebook, and Instagram, letting me manage customer communication seamlessly in one platform. It's a single source of truth, so I don't need to check multiple accounts. **Official Response from Cheuk Kwan (Poko) Lam:** > Getting your entire Meta ecosystem hooked up and acting as a single source of truth in just a few hours is a huge win. We built Wati to eliminate the headache of jumping between endless browser tabs, so it's awesome to know the platform is keeping your customer data streamlined in one place. That said, intermittent lag and message sync issues completely defeat the purpose of a unified inbox. Meta's API updates and rate limits can definitely throw a wrench in data delivery, but our engineering team is actively working on making our background syncing tighter and faster so you don't experience those delays. Thank you for giving us a clear look at what's working and where we need to sharpen the performance. Best regards, Team Wati ### 32. Amazing Customer Support and a User-Friendly UI **Rating:** 4.5/5.0 stars **Reviewed by:** Sruthi M. | Brand Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 24, 2026 **What do you like best about Wati?** Customer support is amazing. User friendly UI **What do you dislike about Wati?** Subscription price range can be flexible **What problems is Wati solving and how is that benefiting you?** Whatsapp automation and Managing inbox/chat (meta) for multiple accounts. Single console to manage multiple accounts with easy switch. This has increased employee productivity and improved our SLAs. ### 33. User-Friendly UI, Smooth Setup **Rating:** 4.5/5.0 stars **Reviewed by:** V Gautham N. | Founder and Director, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 19, 2026 **What do you like best about Wati?** I like the overall UI/UX of Wati. The initial setup was very smooth. **What do you dislike about Wati?** I find the WooCommerce plugins are not updated for a long time and the WordPress repository gives me a notice/warning saying the same. **What problems is Wati solving and how is that benefiting you?** We use Wati primarily for sending marketing messages, which works well for our clients. However, the WooCommerce plugin is outdated, and the WordPress report shows warnings about it. ### 34. Very interactive and with constant new features **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander Quinzinho V. | Analista de Recaudaciones, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 18, 2026 **What do you like best about Wati?** How interactive it is and that they constantly add new features **What do you dislike about Wati?** Lack of intermediate plans. There are only 2 paid ones with big differences between them. Regarding automations and promotions, they charge a surcharge on the official meta support rates. **What problems is Wati solving and how is that benefiting you?** B2C communication primarily, where clients can be both internal and external. As it is through WhatsApp API **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that our constant feature updates are helping you manage your B2C communication smoothly across the WhatsApp API. We completely understand where you're coming from regarding the pricing. It really can feel like a big leap between our plans when you're looking for that perfect middle ground, and we know those extra messaging costs can definitely add up quickly when you're running large campaigns. We always want our pricing to feel fair and sustainable for your business, so your note about needing more flexible plan options is incredibly helpful to us. Thank you so much for sharing your honest thoughts and helping us improve! Best regards, Team Wati ### 35. Effortless Team Collaboration and Customer Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Cantika M. | Management Trainee, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 15, 2026 **What do you like best about Wati?** I find Wati really helpful for business, especially because it allows effective collaboration with other members, which is a huge plus. I like that it helps in preventing overlap, making coordination smoother. My favorite feature is the ability to set automation and chatbots, which streamlines customer interactions significantly. The initial setup of Wati was very easy and understandable, making the transition seamless for my team. **What do you dislike about Wati?** Cannot rechat the expired chat **What problems is Wati solving and how is that benefiting you?** Wati helps with replying to our customers and allows collaboration with team members, preventing overlap. I like its automation and chatbot features. **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that Wati is keeping your team tightly coordinated and preventing agents from stepping on each other's toes. Onboarding a team seamlessly is exactly the kind of start we hope for! We totally get how that 24-hour cutoff can be tricky when you need to follow up with a customer. Because of WhatsApp's global rules, regular text chatting does pause after 24 hours of inactivity. To help you jump right back in, you can easily send a quick pre-approved template message from your Wati dashboard to reopen the conversation. Once they reply, your normal chat window opens right back up. Thank you for the review and for using Wati to keep your team aligned! Best regards, Team Wati ### 36. Excellent, but it needs better support for Arabic. **Rating:** 5.0/5.0 stars **Reviewed by:** Muaz E. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Arabic using AI. **Reviewed Date:** June 24, 2026 **What do you like best about Wati?** I love that Wati is very excellent, everything about it is excellent, and it was very easy to set up, especially with the continuous support from their support team. **What do you dislike about Wati?** There are some issues when importing or exporting the contact list if it is written in Arabic, as it appears as squares, indicating that it does not support Arabic in export and import. I want the connection method to be easy through an API, especially in connecting Wati in Grafana. **What problems is Wati solving and how is that benefiting you?** Use Wati as a chat bot to improve customer services, but it faces issues with Arabic support in import and export. Everything in it is considered excellent and easy to set up thanks to the support team. ### 37. Streamlined WhatsApp API with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Arwa Y. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 07, 2026 **What do you like best about Wati?** I use Wati for WhatsApp automations, broadcasting, and sales. It streamlines my WhatsApp Business API, helping with team inbox and faster communications. I love the ease of use and the automations are really good and easy to set up. Campaign analytics are also a big plus for me. Running an ecommerce business means my customers are on WhatsApp, so Wati really helps in increasing sales and sending important communications and updates. It also improves customer support. The initial setup of Wati was very easy. **What do you dislike about Wati?** The pricing is comparatively high, support can be better **What problems is Wati solving and how is that benefiting you?** Wati streamlines my WhatsApp Business API, helps with team inbox, and enables faster communication. It supports my eCommerce business by increasing sales, sending important updates, and improving customer support. **Official Response from Cheuk Kwan (Poko) Lam:** > It's fantastic to hear that Wati is directly driving sales and streamlining updates for your eCommerce business. Knowing that the team inbox, quick setup, and campaign analytics are giving you a clear edge on WhatsApp is exactly what we aim for. Your feedback on our pricing and customer support is well taken. When you're running a fast-moving online store, you need support that is just as quick as your customer interactions. We are focusing heavily on improving our support response times and ensuring our platform's value aligns with the investment you put into it. Thank you for the honest review and for partnering with us to grow your shop! Best regards, Team Wati ### 38. Great WhatsApp Management, But Needs Design Improvements and Feature Enhancements. **Rating:** 3.5/5.0 stars **Reviewed by:** Mufaddal K. | Social Media Marketing and Digital, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** This is a centralized platform that allows you to manage all your WhatsApp chats and handle WhatsApp marketing in one place. Additionally, it offers integration with CRM platforms such as Salesforce and HubSpot. **What do you dislike about Wati?** The tool is in need of a significant redesign to incorporate more modern design elements. Additionally, topping up the balance for broadcasting is not automated, which is inconvenient. When uploading contacts for broadcasting, they are merged into the main contacts tab, requiring you to use filters to find specific entries. Another limitation is the lack of support for multiple accounts; for instance, I am unable to have a single admin email address managing three separate accounts for three different companies. Also, it lacks custom roles. **What problems is Wati solving and how is that benefiting you?** This tool allows us to organize all our WhatsApp chats within a single system, making management much easier. ### 39. Transparency, Astra, and Granular SLA Analytics That Drive Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Wati?** Transparency and Astra are the key features for me here. Agent SLA & Productivity Analytics: Offers granular reporting on team response times, resolution rates, and conversation trends to maintain service level agreements. **What do you dislike about Wati?** The latest pricing is too high and the capped workflow triggers. **What problems is Wati solving and how is that benefiting you?** Omnichannel options ### 40. User-Friendly Dashboard with Effective Instagram Management **Rating:** 5.0/5.0 stars **Reviewed by:** Abdelrahmen M. | digital marketer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 28, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** I like Wati so much because the dashboard is easy to use and user-friendly. The new Instagram feature is an effective tool that manages all DMs from my Instagram account. Everything is working well with Wati, and the initial setup was very easy for my team. I also use Wati in conjunction with my WhatsApp Business account, which helps me reach thousands of my audience. **What do you dislike about Wati?** The cost of messaging Egyptian numbers is so expensive, about 0.10 cents. **What problems is Wati solving and how is that benefiting you?** I find Wati's dashboard easy and user-friendly, and the Instagram feature manages all DMs effectively. It helps me reach thousands of my audience. **Official Response from Cheuk Kwan (Poko) Lam:** > Scaling your outreach to thousands of users across both WhatsApp and Instagram is no small feat, so it's great to know the dashboard has made that transition smooth and straightforward for your team, Abdelrahmen. We also hear you on the high cost of messaging Egyptian numbers. Navigating Meta's regional rate structures can definitely be a challenge when managing large-scale campaigns, and we appreciate you giving us this feedback on how those specific destination fees impact your budget. Cheers, Team Wati ### 41. Efficient WhatsApp Management, Needs Bot Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Wati?** I like how Wati makes it easy to automate and manage WhatsApp communication at scale. The features I value the most include WhatsApp automation, message templates, broadcast campaigns, contract management, and conversation tracking. The platform is intuitive, so its setup is easy. **What do you dislike about Wati?** One area that could be improved is how flawed the bots work. **What problems is Wati solving and how is that benefiting you?** Wati helps us manage a large volume of WhatsApp conversations by automating messages, organizing communication, and streamlining follow-ups, which simplifies client interactions. **Official Response from Shirish Nair:** > Hi there, Thank you for sharing such detailed feedback! We’re glad to hear that Wati is helping you streamline your WhatsApp communication, especially with automation, broadcasts, templates, and conversation tracking. We also appreciate you calling out the bot experience. We’d love to understand what you’ve been running into and see how we can help improve your experience. Could you please reach out to me directly at shirish@wati.io? We’d be happy to learn more about the issues you’ve faced and help get them addressed. Looking forward to hearing from you. Thanks again for taking the time to share your feedback! ### 42. Reliable, User-Friendly WhatsApp Automation with Supportive WATI Team **Rating:** 5.0/5.0 stars **Reviewed by:** Divija R. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 16, 2026 **What do you like best about Wati?** Using WATI provides reliable WhatsApp API access, chatbot automation, a shared team inbox, broadcast messaging, analytics, and integrations, making it extremely important for a service-oriented business like ours as it is user-friendly, dependable, and helps us derive insights for strategic decision-making while ensuring smooth customer communication; additionally, the WATI team is very supportive, **What do you dislike about Wati?** One area of improvement could be developing a stronger in-house CRM. **What problems is Wati solving and how is that benefiting you?** WATI helps solve the challenge of managing large volumes of customer communication on WhatsApp by providing automation, a shared team inbox, broadcast messaging, and analytics. This benefits us by allowing our team to handle customer queries efficiently, run targeted campaigns, reduce manual workload through chatbots, and gain insights from conversation data to make better strategic decisions while ensuring reliable and seamless communication with our users. **Official Response from Cheuk Kwan (Poko) Lam:** > Thank you, Divija! It’s incredibly rewarding to hear that Wati has made a tangible difference — helping you manage large communication volumes efficiently and gain the insights needed for strategic decision-making. That kind of real-world result is exactly why we do what we do. We also appreciate your feedback regarding the development of a stronger in-house CRM. We are always looking for ways to expand our platform's capabilities, and we’ve shared this suggestion with our product team for future consideration. We're rooting for your business and excited to keep being part of your growth journey! ### 43. Intuitive and powerful interface, but load speed could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Omar M. | Tech Engineer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** December 29, 2025 **What do you like best about Wati?** I like the simplicity of Wati's interface and that it has many features. It allows me to offer WhatsApp automation and control agent access. I also value the template examples, the automatic responses to customers at any time, and the ability to make sales without anyone being connected. Additionally, it allows human agents to intervene if necessary. The initial setup was very easy for me. **What do you dislike about Wati?** The loading speed of the web app should be increased. **What problems is Wati solving and how is that benefiting you?** I use Wati to automate WhatsApp in interactions with clients and control access to agents. The functionalities allow me to respond to clients at all times, make sales automatically, and have human agent intervention if necessary. The simplicity of the interface makes it more manageable. ### 44. Wati Simplifies Customer Support Seamlessly **Rating:** 4.0/5.0 stars **Reviewed by:** Shoiab S. | Customer Support, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 31, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** I use Wati in my office for handling customers over WhatsApp, and it has solved many problems for me. I really appreciate being able to access all messages on a single platform with Wati. I also like that automatic messages expire after 24 hours, and the notification sound is helpful. Wati is working nicely without any bugs, and I find it very easy to access and user-friendly. **What do you dislike about Wati?** I wish there was an option for a dark mode instead of the normal white background. Also, after making a payment, it would be better if WhatsApp could be unblocked immediately rather than after 24 hours. **What problems is Wati solving and how is that benefiting you?** Wati lets me handle customer messages from various platforms in one place, which solves my issue with multiple incoming messages. **Official Response from Cheuk Kwan (Poko) Lam:** > It is fantastic to hear that Wati has made managing your customer messages smooth and bug-free. Having everything unified in one place with helpful audio alerts is exactly how the daily workflow should feel. We also hear you loud and clear on your two main gripes. Staring at a bright white screen for hours definitely makes a strong case for a Dark Mode option. More importantly, waiting 24 hours for your account to unblock after making a payment is a massive bottleneck when you have live customer queries waiting. We are passing both of these complaints straight to our product and billing teams so they know exactly where the platform is slowing you down. Thank you for the honest breakdown! Best regards, Team Wati ### 45. Flexible API Integration That Fits Our Special Needs **Rating:** 4.5/5.0 stars **Reviewed by:** Solange V. | manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 21, 2026 **What do you like best about Wati?** the integration as an API with my special needs **What do you dislike about Wati?** Sometimes it comes some errors but is working fine **What problems is Wati solving and how is that benefiting you?** with the templates or automatizations ### 46. Wait Is User-Friendly and Integrates Smoothly with HubSpot **Rating:** 5.0/5.0 stars **Reviewed by:** Ranjan K. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 29, 2026 **What do you like best about Wati?** Wait is very useful and user-friendly. I also love how smoothly it integrates with HubSpot, which makes it even easier to use. **What do you dislike about Wati?** Well, they have moved HubSpot integration to higher-priced plans. It could have stayed low. **What problems is Wati solving and how is that benefiting you?** Sending WhatsApp messages to new users and our existing customers through HubSpot automation. **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that the HubSpot integration is making your customer automation so smooth. Keeping those CRM workflows seamless is exactly what we aimed for. Regarding the transition of the integration to our higher tiers—we understand this adjustment directly impacts your current setup and budget. We made this shift to better allocate resources toward deeper feature development, but we completely respect your honest feedback on how this change feels as a daily user. Thanks again, Team Wati ### 47. A Powerful and Reliable Platform for Scaling WhatsApp Communication **Rating:** 4.0/5.0 stars **Reviewed by:** Rohan V. | Customer Engagement Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 23, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** What I like most about WATI is how it brings structure, automation, and team collaboration to WhatsApp, which is otherwise very unstructured when used manually. Some features I find particularly valuable: Automation & workflows: The ability to set up automated replies, follow-ups, and reminders saves a lot of time and ensures no lead or customer is left unattended. Team inbox & chat assignment: Multiple team members can handle conversations from one number with clear ownership, which makes collaboration smooth and efficient. Broadcast messaging: Sending bulk updates and reminders on WhatsApp is easy, organized, and far more effective than email or SMS. Tags & segmentation: I can tag and segment contacts based on intent or stage, making follow-ups more targeted and relevant. Dashboard & visibility: Having complete chat history, notes, and performance visibility helps me track responses and maintain accountability. Overall, WATI makes WhatsApp communication scalable, reliable, and professional, which is what I value most. **What do you dislike about Wati?** Workflow flexibility: The automation workflows are powerful, but at times they feel a bit rigid. More conditional logic and customization options would make them even more effective for complex use cases. Analytics & reporting: The current reports are helpful at a basic level, but more detailed and customizable analytics (like deeper funnel insights or agent performance metrics) would add a lot of value. **What problems is Wati solving and how is that benefiting you?** I use Wati to manage WhatsApp communication, handle high volumes of conversations, and automate follow-ups. It helps me with broadcast messages, chat routing, and lead management, making WhatsApp more structured and scalable. **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that Wati has successfully turned what is usually an unstructured channel into a scalable, organized communication tool for your team. Knowing that the shared inbox, message routing, and segmentation features are driving efficiency and team accountability is a big win. Your critiques regarding workflow rigidity and basic reporting are incredibly spot-on. As a business scales, needing advanced conditional logic for complex conversational flows and deeper metrics—like agent performance and funnel insights—becomes absolutely essential. We are passing these exact feature gaps straight to our product team to help guide our upcoming automation and analytics updates. Thank you for providing such a detailed, constructive breakdown! Best regards, Team Wati ### 48. Amazing Instagram Integration That Makes Everything Simple and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasia S. | Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** the new Instagram integration is amazing. It makes everything simple and efficient. Overall wati dashboard and all its features have made my life easier. High performance, its support system and AI Intelligence is essential in today's day and age. Even the pricing is reasonable. **What do you dislike about Wati?** Nothing i dislike. everything is great and amazing **What problems is Wati solving and how is that benefiting you?** Sending mass level whatsapp messages to my clients database **Official Response from Cheuk Kwan (Poko) Lam:** > It’s fantastic to hear that the new Instagram integration has been a game-changer for you, Anastasia. Knowing that our AI tools and support are helping you stay ahead is exactly what we aim for. We’re also glad that mass messaging your database has become so much more efficient. It's rewarding to know the platform is hitting the mark for you on both performance and pricing. All the best, Team Wati ### 49. WATI is Great and easy to use system! **Rating:** 5.0/5.0 stars **Reviewed by:** Yossi S. | Owner & CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic Review from Pop Up:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** November 11, 2025 **What do you like best about Wati?** WATI is one of the most efficient platforms I have ever used. The system is intuitive, fast, and offers an excellent solution for all our automation needs on WhatsApp. Technical support is always available, patient in their explanations, and helpful in resolving any issues. I highly recommend WATI to anyone seeking a blend of professionalism, innovation, and personal attention. **What do you dislike about Wati?** I don't find anything I don't like so far; I love all the features and the ease of use. **What problems is Wati solving and how is that benefiting you?** WATI has effectively addressed the challenges of managing customer communication through WhatsApp by providing a centralized and efficient solution. With this system, we are able to handle numerous conversations daily using automations, smart responses, and dynamic forms, eliminating the need for tedious manual replies. This not only saves us time but also enhances our service and boosts our closing rates. ### 50. Practical, Reliable, and Perfect for Business Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur A. | Project Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 30, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Wati?** What I appreciate most about Wati is its practicality and reliability for real business applications. I have been using Wati for more than a year with several clients, primarily for bulk WhatsApp messaging, chatbots, and automating customer support, and it has significantly reduced manual work. The dashboard is straightforward enough for non-technical teams to use, but also robust when you need to design structured flows or handle large volumes of messages. The chatbot builder is adaptable and effective for tasks like lead qualification and answering FAQs. Message delivery and template approvals usually proceed smoothly, which is essential when managing client campaigns. In summary, Wati truly feels designed for agencies and businesses that are scaling, not just for demonstration purposes. **What do you dislike about Wati?** My main criticism of Wati is actually quite limited, as the product overall is robust and delivers on its promises. The features for bulk messaging, chatbots, and WhatsApp automation generally function smoothly and are dependable for daily client operations. That said, customer support is one area that could use improvement. Sometimes, the response time is slower than I would like, particularly when dealing with urgent issues or live campaigns. For agencies handling several clients, having quicker and more proactive support would be a significant advantage. Other than this, the platform is stable and well-designed, and with enhanced support, Wati could become an even stronger choice for long-term business needs. **What problems is Wati solving and how is that benefiting you?** Wati addresses one of the most significant challenges businesses encounter today: managing WhatsApp communications at scale without descending into chaos. By centralizing customer chats, bulk messaging, and automation within a single platform, it becomes essential for handling multiple clients efficiently. Rather than relying on manual responses and disorganized conversations, Wati introduces structured workflows using chatbots, templates, and shared team inboxes. Personally, this has resulted in substantial time savings, more consistent responses, and the ability to conduct high-volume campaigns without concerns about message delivery or compliance. Additionally, it enables my clients to present themselves as more professional and responsive on WhatsApp, which enhances lead management and builds customer trust. In summary, Wati transforms WhatsApp from a disorganized support channel into a dependable and scalable business solution. **Official Response from Cheuk Kwan (Poko) Lam:** > Hearing that Wati feels built for real-world scaling—rather than just looking good in a demo—is a massive compliment, especially coming from an agency partner using it across multiple clients for over a year. However, your critique about customer support is entirely fair. When you are managing live campaigns for several clients, slow response times aren't just a minor inconvenience—they directly threaten your campaign performance and client trust. Agencies need fast, proactive troubleshooting. We are passing this feedback directly to our support operations leaders to highlight the urgent need for faster triage on high-stakes, live-campaign issues. Thank you for the long-term partnership and the honest review! Best regards, Team Wati ## Wati Discussions - [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) - 1 comment, 2 upvotes - [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) - 2 comments, 2 upvotes - [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) - 1 comment, 1 upvote - [Automation problem](https://www.g2.com/discussions/automation-problem) - 1 comment, 1 upvote - [Can we know from which website we recieved the chat on whatsapp](https://www.g2.com/discussions/can-we-know-from-which-website-we-recieved-the-chat-on-whatsapp) - 1 comment, 1 upvote - [View Wati pricing details and edition comparison](https://www.g2.com/products/wati/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-25+02%3A37%3A01+-0500&secure%5Bsession_id%5D=6ee23059-a8bc-4ad6-9282-de6c93d3fa1f&secure%5Btoken%5D=58e247a5971bf4a782e4a23c2277f046af98fb7eee033e5a62e6e3b52aece87d&format=llm_user) ## Wati Features **Additional Functionality** - Automated Responses - Chat/Messaging - Generative AI - Call Recording - Activity Dashboard - Sentiment Analysis - Communication Management - Real-Time Reporting - SMS Messaging - Interaction Tracking - Audio/Video Conferencing - Call Monitoring - Customizable Branding - Call Routing - Contact Management - Voice Mail - Multi-Language - Two-Way Audio & Video - Real-Time Updates - Chat Transcript - Reporting/Analytics - Live Chat - Caller ID - IVR - Real-Time Monitoring - SMS Marketing - File Sharing - Fax Management - API - AI Copilot - Chatbot - Mobile Access **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Functionality** - Ease Of Integration - API Call Speed - Unified Communications - Alerts/Notifications - Computer Telephony Integration - Multi-Channel Communication **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Messaging Channels** - SMS Messaging - Voice Messaging - Two way messaging **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Customization - AI Agent Builders** - Natural Language Configuration - Tone Customization - Security Guardrails - API Security - Data Security - Authentication **Process** - Mentions - Tickets - Macros **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs - Third-Party Integrations - Meeting Management - Calendar Management - Call Management - Document Management - Contact Management - Task Management - Lead Management - Content Management - Notes Management - Sales Activity Management - Email Management **Design** - Communications Strategy Development - Create Content - Personalization - Inbound Identification - Regulatory Compliance - Batch Communications - Multi-Channel Communication - On-Demand Communications - Interactive Content **Support** - Documentation - Community Support - Professional Support **Platform** - Live chat - Integrations - Branding - Analytics - Role-based access - Collection of information - Augmented Analytics - Proactive Chat **Support Automation** - Intelligent Routing - Seamless Escalation - Transcripts - Self-Serve Support **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Functionality - AI Agent Builders** - Omni-channel Support - Agent Branding - Proactive Response Capabilities - Seamless Human Escalation - Multimedia Support - Multi-Modal Input Support **Channels** - Social - Live Chat - Phone - Text **Performance Analysis** - Coaching - Peformance Tracking - Email Tracking - Call Tracking **Generative AI** - AI Text Generation - Generative AI **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - Generative AI **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Additional Functionality** - Customer Surveys - Lead Qualification - Transcripts/Chat History - Language Detection - Pre-Configured Bot - Lead Capture - Code-free Development - Natural Language Processing - Multi-Language - For Sales/Marketing - Contextual Guidance - Automated Responses - Customer Support - Chatbot - Intent Recognition - Sentiment Analysis - Customer Experience Management - Query Suggestions - Transfers/Routing - AI Copilot - Canned Responses - AI/Machine Learning - Multi-Channel Communication - Automated Routing - Workflow Automation **Additional Functionality** - Chat/Messaging - Customer Database - Customizable Branding - Call Recording - Autoresponders - IVR - Email Management - Template Management - SMS Messaging - Surveys & Feedback - Content Management - Knowledge Base Management - Compliance Management - Multi-Language - Interaction Tracking - Third-Party Integrations - Social Media Integration - Workflow Management - Customer History - Activity Dashboard - AI Copilot - Video Support - CRM - Inbox Management - API - Alerts/Notifications - Feedback Management - Reporting & Statistics - Collaboration Tools - Activity Tracking **Insight** - Surveys **Sales Analysis** - ROI Forecasting - Sales Forecasting **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration - Third-Party Integrations **Additional Functionality** - Version Control - Scalability - Personalization - Data Extraction - Webhooks - API - Natural Language Processing - Fallback Handling - Drag & Drop - Multiple LLM Models - Built-in AI Assistant - Automated Testing - Data Governance - Collaboration Tools - Pre-built Templates - Agent Design Tools - Deep Learning - Model Training - Analytics - Single Sign On - Debugging - Deployment Management - Proactive Error Detection **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning **Additional Functionality** - Email Response Control - Speech Recognition - Customer Engagement - Dashboard - Chat/Messaging - AI Writing Assistant - For Sales Teams/Organizations - Sales Automation - Alerts/Notifications - CRM - Predictive Analytics - Lead Scoring - Templates - Reminders - Email Templates - SMS Messaging - Personalization - Reporting/Analytics - Conversation Intelligence - Lead Engagement - Customer Database - AI Copilot - Omnichannel Outreach - Workflow Automation ## Top Wati Alternatives - [Gallabox](https://www.g2.com/products/gallabox/reviews) - 4.6/5.0 (164 reviews) - [respond.io](https://www.g2.com/products/respond-io/reviews) - 4.8/5.0 (530 reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (459 reviews)