--- title: Wati Reviews meta\_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 500 reviews by the users' company size, role or industry to find out how Wati works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 500 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

# Wati Reviews & Product Details

Visit Website

Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. SOC 2 Compliant.

* * *

Product Website
Wati
Seller
[Wati](https://www.g2.com/sellers/wati-4020a7cd-92a3-4b52-ae1c-627179ab724d)
Discussions
[Wati Community](https://www.g2.com/products/wati/discuss)
Languages Supported

Arabic, English, Hindi, Portuguese, Spanish, Chinese (Simplified), Chinese (Traditional)

Solution Type

All-in-One

Overview by
Shirish Nair

Show More

## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/wati/pricing)

## Wati Integrations
(39)

What do users say about integrations?

Verified by Wati

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AiTrillion

](https://www.g2.com/products/aitrillion-com-aitrillion/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Astra by Wati

](https://www.g2.com/products/wati-astra-by-wati/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Bitrix24

](https://www.g2.com/products/bitrix24/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

eduplus

](https://www.g2.com/products/eduplus/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Service Hub

](https://www.g2.com/products/hubspot-service-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Klaviyo

](https://www.g2.com/products/klaviyo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Kylas Sales CRM

](https://www.g2.com/products/kylas-sales-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meritto

](https://www.g2.com/products/meritto/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta

](https://www.g2.com/products/meta-ai-meta/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta AI App

](https://www.g2.com/products/meta-ai-app/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

n8n

](https://www.g2.com/products/n8n/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Pabbly

](https://www.g2.com/products/pabbly/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Agentforce

](https://www.g2.com/products/salesforce-agentforce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

School ERP Software

](https://www.g2.com/products/edupluscampus-school-erp-software/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Swipe

](https://www.g2.com/products/swipe-swipe/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

telecrm

](https://www.g2.com/products/telecrm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Tiktok

](https://www.g2.com/products/tiktok/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

TikTok Ads

](https://www.g2.com/products/tiktok-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Twilio

](https://www.g2.com/products/twilio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

viaSocket

](https://www.g2.com/products/viasocket/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Visitor

](https://www.g2.com/products/visitor-visitor/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Visitor Management System

](https://www.g2.com/products/visitor-management-system/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WhatsApp Business Platform

](https://www.g2.com/products/whatsapp-business-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WooCommerce

](https://www.g2.com/products/woocommerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Yotpo

](https://www.g2.com/products/yotpo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho CRM

](https://www.g2.com/products/zoho-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho Flow

](https://www.g2.com/products/zoho-flow/reviews)

Show More

SP

Shivam P.

Sales Development Representative

Small-Business (50 or fewer emp.)

7/11/2026

"Game-Changing WhatsApp Automation for Meta Ad Lead Follow-Up"

4.5/5

What do you like best about Wati?

I really like the WhatsApp integration feature, which helps me create automation sequences and workflows to manage the leads we get from Meta ads. Now, all replies are handled by WATI instead of our team having to manage them manually like before, and no lead follow-up gets missed. That’s been a real game changer for our automobile software company. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The integrations could be simplified a bit. It’s not a major concern for us, but it’s still an area that could be improved. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

We run Meta ads for lead generation for our automobile software product. Before WATI, we were handling replies and follow-ups manually, and because of that we missed a large portion of lead engagement, which caused our conversion rate to drop significantly. After we started using WATI, we integrated our WhatsApp channel, and now all leads are managed through WATI, including follow-ups and ongoing engagement. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Abhishek p.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek p.")
AP

Abhishek p.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

6/26/2026

"Seamless API Integration and Reliable Performance for Streamlined Lead Management"

5/5

What do you like best about Wati?

What I like best about Wati is its seamless integration capabilities and reliable performance. The API integration process is straightforward, which makes it easy to connect with our existing systems and automate workflows. It has helped us improve lead management efficiency and streamline communication. The platform performs consistently well, with quick response times and smooth day-to-day operations. Review collected by and hosted on G2.com.

What do you dislike about Wati?

One area where Wati could improve is in customization flexibility for certain workflows, as some advanced use cases require extra setup. At times, response handling and dashboard navigation can feel a bit limited when managing large volumes of leads. Improving these areas would make the platform even more efficient. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Wati is helping us solve key operational challenges like team management, lead privacy, and fair lead distribution. The round-robin feature ensures leads are assigned evenly across the team, which improves efficiency and accountability. It also helps maintain lead privacy by controlling access and reducing overlap, making our workflow more organized and secure. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Nilabja U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nilabja U.")
NU

Nilabja U.

Digital Marketing Executive

Small-Business (50 or fewer emp.)

5/22/2026

"Organized WhatsApp Communication with Powerful Automation, Integrations, and AI, Pricey for SMBs"

4/5

What do you like best about Wati?

What I like best about Wati is that it makes WhatsApp communication much more organized and manageable for our business. Instead of handling customer messages/leads randomly, everything comes into one proper dashboard where our team can track conversations, reply faster, and write notes about each lead. The broadcast and automation features are also useful, especially when we need to send marketing messages, updates, and follow-ups.

What I like best about Wati is that it is easy to connect with HubSpot, Zapier, Google Sheets, and others, and it makes it more practical because leads and customer details can be moved or updated without doing everything manually.

We used the Wati chatbot builder, and it is very easy to create, just drag and drop, add actions, and your chatbot is ready. You will find some chatbots already built in.

In terms of performance, it works well for regular customer communication, broadcasts, and team-based chat handling. We have never faced any lag issues, even when the chat volume is very high.

The pricing also feels reasonable when the business is actively using WhatsApp every day for leads, updates, and customer support.

The latest Instagram automation feature was needed, and we are happy that they have introduced it. It can literally reply to comments, capture leads from the Instagram inbox, and move them into the sales pipeline, making it ideal for high-engagement campaigns.

Talking about Support, Wati provides support through Live chat & Email. The response is fast and reliable every time we have contacted the support team.

Newly introduced AI features like Conversation Summary and CX score are no less than a game-changer in customer support or service. It optimizes the whole process and saves a lot of time for the customer and us in a big way. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The pricing is also slightly higher than that of other vendors working in India, especially when you add WhatsApp conversation charges, platform fees, and user-based costs. Users with low-volume leads may feel it is expensive. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Wati helped us manager Whatsapp communication in one organized dashboard instead of scattered chats on different phones or team members.

It benefits us by making replies faster, improving lead tracking, reducing missed queries, and helping the team handle customer communication more professionally through automation, chatbots, and shared inbox features. Review collected by and hosted on G2.com.

Show More

Response from Cheuk Kwan (Poko) Lam of Wati

[Editedit](https://www.g2.com/survey_responses/wati-review-12859197/official_response/edit)

It is incredible to read such a comprehensive breakdown of your experience. Knowing that our drag-and-drop chatbot builder, seamless HubSpot integrations, and zero-lag performance are keeping your operations running smoothly is a huge win. We're especially thrilled to hear that our newer AI features—like Conversation Summary and CX scoring—are proving to be genuine game-changers for your team's daily productivity.

You also raised a very fair point about our pricing structure, particularly within the highly competitive market in India. When you factor in platform fees, user seats, and Meta's standard conversation charges, the total cost can definitely feel heavy for businesses handling a lower volume of leads. We benchmark our pricing to reflect the enterprise-grade reliability and deep ecosystem integrations required for scaling, but your feedback is invaluable as we continuously evaluate how to balance that infrastructure with better accessibility for growing teams.

Thank you for the fantastic, detailed review and for being a power user!

Best regards,

Team Wati

Current UserValidated ReviewerSource: Organic

 ![Muhammed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed S.")
MS

Muhammed S.

Conversational Marketing Expert, Consultant &amp; Coach

Small-Business (50 or fewer emp.)

12/5/2025

"Game-changer for our service business"

5/5

What do you like best about Wati?

I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp.

What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process.

The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates.

Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate replies there as well, which is a big advantage if you're running ads or getting a lot of inbound messages.

Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

24 hours availability on chat, Follow-up, one single team inbox. omnichannel messaging automation Review collected by and hosted on G2.com.

Show More

Response from Cheuk Kwan (Poko) Lam of Wati

[Editedit](https://www.g2.com/survey_responses/wati-review-12053498/official_response/edit)

Two years is a fantastic milestone, and it’s incredibly rewarding to know Wati helped you transition from chaotic manual chatting to a structured, system-driven sales process. Keeping your WhatsApp and Instagram leads under one roof is exactly how we want to help teams streamline their omnichannel outreach.

You also brought up some very fair points regarding UI speed and the flexibility of advanced flows. We are actively optimizing the dashboard's performance and working on updates to give users more control over complex automation logic. As for the scaling costs, we know balancing a budget with high message volume is a challenge, and your feedback helps us evaluate how our pricing tiers support long-term partners as they scale.

Thank you for sticking with us for the past two years and helping us improve.

Best regards,

Team Wati

5/12/2026
Current UserValidated ReviewerSource: Organic

 ![Allinwa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allinwa S.")
AS

Allinwa S.

Conversational Marketing Expert, Consultant &amp; Coach

Small-Business (50 or fewer emp.)

5/1/2026

"Best whatsapp automation and instagram automation tool for SMEs"

5/5

What do you like best about Wati?

I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp.

What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process.

The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates.

Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate the comments on instagram posts, DMs as well, which is a big advantage if you're running ads or getting a lot of inbound messages.

That said, there are still areas where things can improve. Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale.

Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Nothing dislike about wati. I felt evereything is great. but you have improve the support Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Automation, Broadcasting, Team Inbox, 24\*7 omnichannel chat availability. Integrations with other softwares, automation of whatsapp and instagram Review collected by and hosted on G2.com.

Show More

Response from Cheuk Kwan (Poko) Lam of Wati

[Editedit](https://www.g2.com/survey_responses/wati-review-12729120/official_response/edit)

Thank you for sharing your feedback with us. We're glad to hear that the automation and omnichannel features are working well for your team's workflow.

We take your comments about our support team seriously. Having reliable human backup is essential when managing conversational automation, and we are actively working to improve our response times and overall service quality. We appreciate you pointing out exactly where we need to step up.

Best regards,

Team Wati

5/7/2026
Current UserValidated ReviewerSource: Organic

 ![Diandra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diandra S.")
DS

Diandra S.

Marketing 

Mid-Market (51-1000 emp.)

5/4/2026

"WATI Streamlines Customer Communication with Intuitive WhatsApp Automation"

4/5

What do you like best about Wati?

WATI has been a game-changer for streamlining our customer communication, especially with its intuitive WhatsApp automation and shared team inbox. The ability to manage high volumes of queries efficiently while maintaining a personalised touch has significantly improved our response times and customer satisfaction. Features like broadcast messaging and easy integration into our existing workflows have made it a valuable tool for both marketing campaigns and day-to-day engagement. Review collected by and hosted on G2.com.

What do you dislike about Wati?

One minor drawback is that some of the more advanced features; like deeper customisation or reporting can feel a bit limited unless you move to higher-tier plans, which may not suit every budget. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

WATI solves the challenge of managing high volumes of customer conversations across WhatsApp by centralising messages into one shared inbox and enabling automation for common queries. This has reduced response times, improved team collaboration, and ensured no customer messages fall through the cracks. As a result, we’re able to deliver faster, more consistent service while freeing up time to focus on more meaningful customer interactions and campaign execution. Review collected by and hosted on G2.com.

Show More

Response from Cheuk Kwan (Poko) Lam of Wati

[Editedit](https://www.g2.com/survey_responses/wati-review-12741946/official_response/edit)

Hearing that Wati has been a game-changer for your team's response times and customer satisfaction is the best feedback we could ask for. Balancing a high volume of queries while keeping that personalized touch is exactly what the shared inbox and automation were built to handle.

Your point about our tiered feature structure is completely fair. Gating advanced customization and deep reporting behind higher plans can definitely pose a challenge for tighter budgets. We continuously look at how features are distributed across our tiers to ensure value at every level, and your feedback helps us keep those constraints top of mind.

Thank you for taking the time to share such a thoughtful, well-rounded review!

Best regards,

Team Wati

Current UserValidated ReviewerSource: Organic

 ![Amly K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amly K.")
AK

Amly K.

Key Relationship Manager

Internet

Small-Business (50 or fewer emp.)

7/17/2026

Guest users or non-business users of the software, not included in G2 scores.

"Very simple and easy platform with Excellent Instagram Integration Technology"

5/5

What do you like best about Wati?

It is very easy to use and suitable and understandable for any age group people. Their Instagram integration feature is excellent. What I like the most about Wati is, they keep improving according to the new technology needs. Yes, it is. Because I find Wati as a value-for-money product while considering where I am heading to. I really require client's response management and automation in WhatsApp and Instagram, and I find Wati as the right product that meets my needs. Yes, it is. Because I find Wati as a value-for-money product while considering where I am heading to. I really require client's response management and automation in WhatsApp and Instagram, and I find Wati as the right product that meets my needs. Review collected by and hosted on G2.com.

What do you dislike about Wati?

There is nothing to dislike about Wati, it's just perfect. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

I have a startup business and digital promotions, lead generations and client management is very crucial to me. Wati helped me in all these pain areas and became a solution. Now, I am getting more and more happy clients and businesses. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

RD

Rohit D.

Associate Director - Media Operations and Business Growth

Mid-Market (51-1000 emp.)

6/26/2026

"Standout UI and Ongoing Updates That Boost WhatsApp Deliverability"

5/5

What do you like best about Wati?

Its UI and ongoing product updates stand out. Wati is one of the first in the market to keep delivering solid updates that help improve WhatsApp deliverability. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The sent delivery numbers from the Meta API sometimes show a mismatch. But their support is really good and helpfull as a agency member I get quick support to resolve this with the team, Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Increase Engagement - Wati's retry feature is really awesome and helps me reach the maximum number of users.

Segment - Wati automatically creates segments based on past behaviours.

Automation - Journey triggers, auto replies, and bots replying based on the knowledge hub are really cool features. They are helping me optimise agent costs. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Daniela C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniela C.")
DC

Daniela C.

Small-Business (50 or fewer emp.)

6/18/2026

"Agility in Communications and Exceptional Support"

5/5

What do you like best about Wati?

I really like the timely customer service that Wati offers. We have faced different difficulties and the advisors in charge have always been prompt and attentive to help us. Additionally, we use tools like chatbots which turn out to be very practical and useful, as we handle different audiences and content daily, and they make it easier for us to send information in a structured way. Also, the analytics part is very valuable to us because it controls the number of messages sent, and we use the template message tool. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I believe that a deeper training should be conducted or directly reviewed with Meta, because there are people who do not receive the information, they appear as failed contacts, and many times we are told to wait a few days before we can send them the message. Sometimes months go by, and people receive nothing, which causes some annoyance among clients because they wonder why this happens. We have communicated with the Wati team, and they tell us that this issue comes directly from Meta, but it would be very appropriate to seek an alternative for those contacts. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

I use Wati to send quick and effective communications. It allows me to review statistical data on messages and their perception, improving agility at work. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated

 ![Tushar M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tushar M.")
TM

Tushar M.

Co-Founder | Chief of Strategy &amp; Client Experience

Marketing and Advertising

Small-Business (50 or fewer emp.)

5/27/2026

"Wati Revolutionized Our Client's WhatsApp Communication"

4.5/5

What do you like best about Wati?

I love Wati's UI and overall functionality. It's very well designed and easy to use. Once you get the hang of it, you can do so much in support and sales automation. Features like AI-assisted templates management, cohorts, and now Instagram integration are all very useful features and add-ons. The APIs are also very straightforward. AI-assisted templates help us get templates approved quicker from Meta, and the pre-built cohorts allow us to effectively target specific user groups with broadcast messages. Review collected by and hosted on G2.com.

What do you dislike about Wati?

- The mobile app could have more features like template approvals and outbound campaigns + reports view. - SMS integration should be default available (as fallback incase WhatsApp messages fail) without 3rd party integration. - Astra AI should not be a different product and be part of Wati ecosystem. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

We use Wati to handle WhatsApp messages at scale, keeping contacts updated through broadcasts. It supports eCommerce and courier clients with multi-lingual bots. Features like AI-assisted templates, cohorts, and Instagram integration enhance sales automation. Review collected by and hosted on G2.com.

Show More

Response from Cheuk Kwan (Poko) Lam of Wati

[Editedit](https://www.g2.com/survey_responses/wati-review-12880852/official_response/edit)

Powering multi-lingual bots for eCommerce and logistics clients at scale is a massive operation, so it’s awesome to see how seamlessly your team has integrated our APIs, cohorts, and AI template approvals into your daily sales and support workflows.

You’ve also handed us a fantastic roadmap checklist here. Bringing outbound campaigns and reporting to the mobile app, building out a native SMS fallback system, and weaving Astra AI deeper into the core ecosystem are all incredibly sharp product insights. Our development teams are actively looking at how to bridge these exact gaps right now, so having your use case to back up those priorities is incredibly valuable.

Thank you for taking the time to give us such a thorough, insightful breakdown!

Best regards,

Team Wati

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Wati? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Wati
](https://www.g2.com/products/wati/discussions/new)

 ![Evercare O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evercare O.")
EO

Evercare Onboarding
•
Last activity 7 months ago

How to include pictures as a button option?

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option)

 ![Aiman N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aiman N.")
AN

Aiman Nai
•
Last activity 7 months ago

Can i send custom pdf by template by providing custom link tomy customer?

2 Upvotes

2

[
Join the conversation
](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer)

[
View all Discussions
](https://www.g2.com/products/wati/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

9 months

### Average Discount

8%

[
View More Pricing Information
](https://www.g2.com/products/wati/pricing)

Wati Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7370fed2a36dc9eee7c8a2952c803b81/haptik-interakt.png "Product Avatar Image")

Interakt

4.5/5(68)

[
Compare Now
](https://www.g2.com/compare/haptik-interakt-vs-wati)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_47d3a1103e64b9c2d8d907d26f16e836/twilio.png "Product Avatar Image")

Twilio

4.1/5(530)

[
Compare Now
](https://www.g2.com/compare/twilio-vs-wati)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2781d4820b53633f9b6a8583b6475bcf/gupshup.jpg "Product Avatar Image")

Gupshup

4.4/5(67)

[
Compare Now
](https://www.g2.com/compare/gupshup-vs-wati)

##### 
##### Wati Features

Design

Communications Strategy Development

Create Content

Personalization

Responses

Customization

Control

Route To Human

Platform

Live chat

Branding

Analytics

[
View More Features
](https://www.g2.com/products/wati/features)

## Top-Rated Alternatives

[

 ![Gallabox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gallabox")

Gallabox

4.6/5(169)

](https://www.g2.com/products/gallabox/reviews)

[

 ![respond.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "respond.io")

respond.io

4.8/5(525)

](https://www.g2.com/products/respond-io/reviews)

[

 ![Twilio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio")

Twilio

4.1/5(530)

](https://www.g2.com/products/twilio/reviews)

[
View All Alternatives
](https://www.g2.com/products/wati/competitors/alternatives)

##### Categories on G2

[AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Agent Builders](https://www.g2.com/categories/ai-agent-builders)[Chatbots](https://www.g2.com/categories/chatbots)

[AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Agent Builders](https://www.g2.com/categories/ai-agent-builders)[Chatbots](https://www.g2.com/categories/chatbots)[Conversational Support](https://www.g2.com/categories/conversational-support)[Social Customer Service](https://www.g2.com/categories/social-customer-service)[Customer Communications Management](https://www.g2.com/categories/customer-communications-management)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Proactive Notification](https://www.g2.com/categories/proactive-notification)[Communication Platform as a Service (CPaaS)](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)

[Show MoreShow Less](javascript:void(0);)

##### Explore More

[What Blockchain as a Service platforms provide granular monitoring for request-level performance troubleshooting?](https://www.g2.com/discussions/what-blockchain-as-a-service-platforms-provide-granular-monitoring-for-request-level-performance-troubleshooting)[What's the best operational risk software used by industry leaders](https://www.g2.com/discussions/what-s-the-best-operational-risk-software-used-by-industry-leaders)[What is the best IT alerting tool for large-scale IT environments?](https://www.g2.com/discussions/what-is-the-best-it-alerting-tool-for-large-scale-it-environments)

[Top-rated customer relationship management software for mid-size businesses](https://www.g2.com/discussions/crm-top-rated-customer-relationship-management-software-for-mid-size-businesses)[Best AI assistants for reducing support ticket volumes](https://www.g2.com/discussions/what-are-the-best-ai-assistants-for-reducing-support-ticket-volumes)[Pros and Cons Details](https://www.g2.com/products/wati/reviews?qs=pros-and-cons)

[Show MoreShow Less](javascript:void(0);)