Wati Reviews & Product Details

I chose WATI as a solution after reviewing a few contendors for the task. We are a small association and we needed an automated Whatsapp Business solution that would suit our price point. WATI managed to meet our requirements and indeed appears to have additional features which we did not have on our specs, but which will certainly enhance our capabilities. Review collected by and hosted on G2.com.

What I did not like was the native WATI AI Agent, but their support staff quickly redirected me to the more advanced Astra agent which is brilliant. However it adds another hundred bucks to your cost. Review collected by and hosted on G2.com.

What I value most about WATI is the speed with which I can manage chats and the automation it offers. I also highlight the ease of implementation and, above all, the agility to connect with users, which allows me to respond quickly and find conversations easily. I consider that, given the frequency with which we use the platform, the customer service we receive is adequate and does not neglect the users. Finally, I want to emphasize that the simple integration with our company was a great help since the frequency of use is daily. Review collected by and hosted on G2.com.

What I don't like is that sometimes it can take a while to update the messages. However, I want to think that this is due to the browser or even the device from which the service is accessed. I also don't rule out that the internet connection might influence this behavior. Review collected by and hosted on G2.com.

I have been using Wati for over two years, and it has consistently been our preferred WhatsApp CRM tool for all our needs. The interface is straightforward and user-friendly, which has helped us minimize training time. The automation builder and AI features are intuitive, allowing us to automate our workflows according to our requirements without needing extra assistance. Additionally, the support from the Wati team has always been prompt. Review collected by and hosted on G2.com.

I haven't encountered any significant drawbacks with the platform. If I had to mention something, I would appreciate having more integrations with various CRMs. Review collected by and hosted on G2.com.

What I value most is the native integration it has with Shopify and the ease of creating "Broadcasts" (mass messages). The flow builder is very visual and allows us to automate basic responses without knowing how to program, which saves the team a lot of time. Review collected by and hosted on G2.com.

Sometimes the mobile application is not as fast or complete as the desktop version; it has some limitations if you are out of the office. Also, the template approval process is sometimes confusing, although I understand that this partly depends on Meta and not just on Wati. Review collected by and hosted on G2.com.

I’ve been using WATI for more than two years, and it has consistently delivered value. What I appreciate the most is how reliable the platform is. We run our WhatsApp communication, automation flows, and broadcasts through WATI, and it has helped us reduce our response time and improve customer experience.

The interface is clean, the automation builder is easy to work with, and the inbox setup helps my team stay organised. Over time, WATI has also added useful features that actually matter. Their support team has been responsive whenever I hit a roadblock.

Overall, WATI has become an essential part of how we run our business operations on WhatsApp. If you're serious about WhatsApp automation or scaling communication, this tool is definitely worth it. Review collected by and hosted on G2.com.

Nothing feels uncomfortable about WATI. Everything is superb Review collected by and hosted on G2.com.

This is a centralized platform that allows you to manage all your WhatsApp chats and handle WhatsApp marketing in one place. Additionally, it offers integration with CRM platforms such as Salesforce and HubSpot. Review collected by and hosted on G2.com.

The tool is in need of a significant redesign to incorporate more modern design elements.

Additionally, topping up the balance for broadcasting is not automated, which is inconvenient.

When uploading contacts for broadcasting, they are merged into the main contacts tab, requiring you to use filters to find specific entries.

Another limitation is the lack of support for multiple accounts; for instance, I am unable to have a single admin email address managing three separate accounts for three different companies.

Also, it lacks custom roles. Review collected by and hosted on G2.com.

Using WATI provides reliable WhatsApp API access, chatbot automation, a shared team inbox, broadcast messaging, analytics, and integrations, making it extremely important for a service-oriented business like ours as it is user-friendly, dependable, and helps us derive insights for strategic decision-making while ensuring smooth customer communication; additionally, the WATI team is very supportive, Review collected by and hosted on G2.com.

One area of improvement could be developing a stronger in-house CRM. Review collected by and hosted on G2.com.

I like the simplicity of Wati's interface and that it has many features. It allows me to offer WhatsApp automation and control agent access. I also value the template examples, the automatic responses to customers at any time, and the ability to make sales without anyone being connected. Additionally, it allows human agents to intervene if necessary. The initial setup was very easy for me. Review collected by and hosted on G2.com.

The loading speed of the web app should be increased. Review collected by and hosted on G2.com.

I use Wati in my office for handling customers over WhatsApp, and it has solved many problems for me. I really appreciate being able to access all messages on a single platform with Wati. I also like that automatic messages expire after 24 hours, and the notification sound is helpful. Wati is working nicely without any bugs, and I find it very easy to access and user-friendly. Review collected by and hosted on G2.com.

I wish there was an option for a dark mode instead of the normal white background. Also, after making a payment, it would be better if WhatsApp could be unblocked immediately rather than after 24 hours. Review collected by and hosted on G2.com.

What I like most about WATI is how it brings structure, automation, and team collaboration to WhatsApp, which is otherwise very unstructured when used manually.

Some features I find particularly valuable:

Automation & workflows: The ability to set up automated replies, follow-ups, and reminders saves a lot of time and ensures no lead or customer is left unattended.

Team inbox & chat assignment: Multiple team members can handle conversations from one number with clear ownership, which makes collaboration smooth and efficient.

Broadcast messaging: Sending bulk updates and reminders on WhatsApp is easy, organized, and far more effective than email or SMS.

Tags & segmentation: I can tag and segment contacts based on intent or stage, making follow-ups more targeted and relevant.

Dashboard & visibility: Having complete chat history, notes, and performance visibility helps me track responses and maintain accountability.

Overall, WATI makes WhatsApp communication scalable, reliable, and professional, which is what I value most. Review collected by and hosted on G2.com.

Workflow flexibility: The automation workflows are powerful, but at times they feel a bit rigid. More conditional logic and customization options would make them even more effective for complex use cases.

Analytics & reporting: The current reports are helpful at a basic level, but more detailed and customizable analytics (like deeper funnel insights or agent performance metrics) would add a lot of value. Review collected by and hosted on G2.com.