MSG91 Reviews & Product Details

MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. MSG91 is proudly one of the few bootstrapped companies in the CPaaS industry. We are not driven by large investors—our growth is shaped entirely by the businesses that trust and use our platform every day. Each interaction powered by MSG91 supports a team focused on building reliable, scalable, and customer-first communication solutions. Your trust enables us to continuously improve our technology, maintain high reliability, and deliver transparent pricing without compromise. We are grateful to every customer who chooses MSG91 as their communication partner. Born from an idea. Sustained by trust. Built for you.

Product Website

Seller

MSG91

Discussions

MSG91 Community

Languages Supported

English

Overview by

Shubhendra Agrawal (Co-founder of Giddh)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

MSG91 Media

Flow can be configured at your end! Modify and play around with your communication needs.

MSG91 Demo - 2 Factor Authentication with SendOTP

Mobile number verification, 2-factor login, voice backup call, OTP protected transactions with enhanced security and speed.

Check out: https://msg91.com/in

MSG91 Demo - MSG91's Dedicated dashboard and Services

Check out: https://msg91.com/in

Hello : AI-Powered Contact Center- Tired of switching between multiple apps to talk to your customers? Get the solutions with Hello

Automate your customer conversations with an intelligent Agentic AI Chatbot — built directly inside Hello by MSG91.

MSG91’s WhatsApp Business Number Onboarding Tutorial!

Send Bulk WhatsApp Messages via CSV in MSG91

Learn how to send WhatsApp messages via API with MSG91

Official Downloads

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Abhinav M.

SDE Intern

Small-Business (50 or fewer emp.)

1/27/2026

"Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing"

5/5

What do you like best about MSG91?

MSG91 is easy to implement and integrate with our scheduling system. Pricing is affordable and transparent, which makes cost management straightforward. SMS delivery is reliable and messages usually reach users on time, which is important for reminder notifications. The platform is simple to use on a daily basis. Customer support has been great overall. Karan was very responsive and helpful whenever we needed assistance. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Sometimes webhooks do not get delivered properly, and in a few cases it is not very clear why an SMS failed. The error details could be more descriptive. That said, some of these issues can also be due to carrier-side problems, so it is not always in MSG91’s control. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 helps us reliably send SMS reminders to users for scheduled bookings. It solves the problem of timely user notifications without adding complexity on the implementation side. Because delivery is reliable and pricing is transparent, we can run reminder workflows daily without worrying about failures or unexpected costs. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

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Hi Abhinav!

Thanks a ton for choosing MSG91’s SMS Marketing. We're so happy to hear that our fast delivery and clear pricing are making your scheduling work much easier. I’ll be sure to share your kind words with Karan!

We’re really glad to hear that everything is feeling smooth and easy for you now, as keeping your workflows simple is always our main goal. Our support team is always here to help clear up any details so you can stay focused on your business.

Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day.

We really value having you with us and love seeing your project succeed.

Vishesh T.

Associate Director of Product

Small-Business (50 or fewer emp.)

1/20/2026

"MSG91: Easy Integration, Powerful Omnichannel Messaging, and Responsive Support"

5/5

What do you like best about MSG91?

What I like most about MSG91 is its ease of use and smooth integration with existing systems. The platform offers a wide range of features for SMS, OTP, email, and WhatsApp communication, making it a one-stop solution. Implementation is straightforward, and the APIs are well documented. Customer support is responsive and helpful, which makes ongoing usage stress free, and it increases the frequency of use due to confidence of doubt resolution. Overall, it’s reliable and suitable for both small teams and large-scale communication needs. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

While MSG91 is feature rich, the dashboard can feel overwhelming at times, especially for new users. Some advanced features require time to understand fully, and pricing transparency for certain services could be improved. Occasionally, minor delays in message delivery reporting occur. However, these issues are relatively small compared to the overall value the platform provides and can usually be resolved with support assistance or documentation. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 solves the problem of managing multi-channel customer communication efficiently from a single platform. It helps automate OTPs, alerts, and marketing messages with high reliability, reducing manual effort. Easy API integration allows seamless connection with our applications, saving development time. This improves user authentication, engagement, and communication consistency. As a result, it enhances operational efficiency and ensures timely, scalable communication with customers. Review collected by and hosted on G2.com.

Legal Dev S.

Product Manager

Consulting

Mid-Market (51-1000 emp.)

1/16/2026

"Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani!"

5/5

What do you like best about MSG91?

What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 solves multiple communication challenges for my business, especially in terms of delivering timely and reliable messages via WhatsApp, email, and RCS. The service ensures that my messages reach the right audience quickly and efficiently, which is crucial for customer engagement. The instant support provided by Mr. Karan Chandwani has made the process even smoother, helping me troubleshoot and implement solutions in no time. Overall, MSG91’s service has significantly improved my communication workflow and saved me time Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

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Hi Neeraj!

It’s fantastic to hear such positive feedback! We’re so glad that MSG91 is helping you solve your communication challenges, and we appreciate you creating seamless customer journeys for your audience using our WhatsApp, SMS, and RCS channels.

We also value your trust in our reliable Channel APIs to trigger your important WhatsApp messages exactly when they are needed.

A huge thank you for the shout-out to Karan Chandwani; we’ve shared your kind words with him. It is great to see you using Hello, the customer support platform that acts as the perfect platform for your clients' queries and doubts and getting the resolutions.

If you ever have a single doubt, just let us know, our team is always happy to help.

Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day.

Thank you for trusting us with your customer engagement and being a part of the MSG91 community!

Pankaj G.

Customer Service Representative

Small-Business (50 or fewer emp.)

1/16/2026

"Reliable and Easy-to-Use Messaging Platform"

5/5

What do you like best about MSG91?

We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 helps us handle customer communication smoothly and reliably. We use it to send important messages, such as OTPs, order confirmations, shipping updates, and abandoned checkout reminders, through SMS and WhatsApp, all from one platform.

This has made our work much easier. Messages go out on time, delivery is reliable, and we don’t have to manage multiple tools. The integration is straightforward, which saves us a lot of development effort, and the delivery reports help us quickly understand what’s working and what’s not. Overall, it allows us communicate better with customers and deliver a more trustworthy experience. Review collected by and hosted on G2.com.

Dipesh J.

AVP Solutions and Delivery

Small-Business (50 or fewer emp.)

1/16/2026

"Reliable Communication Platform with Smooth Integration and Strong Support"

5/5

What do you like best about MSG91?

MSG91 is extremely easy to configure and integrates smoothly with platforms like Rezolv for large-scale digital communication. The interface is simple, API documentation is clear, and onboarding new client sub-accounts is quick.

Customer support is also quick. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At times, DLT validations can behave inconsistently across operators and require manual re-checks. The dashboard UI could offer more advanced filtering and search capabilities for logs. WhatsApp template approval timelines can also vary, which is dependent on Meta, not MSG91, but it still affects go-live timelines. Having automated error-reason classification in the panel would improve troubleshooting further. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 helps streamline all customer communication—SMS, WhatsApp notifications, and automated journeys—under a single scalable platform. It allows us to onboard multiple clients using sub-accounts, each with separate sender IDs, DLT mappings, and log visibility. This significantly reduces operational overhead and speeds up integrations for new clients. Review collected by and hosted on G2.com.

Verified User in Veterinary

Small-Business (50 or fewer emp.)

2/19/2026

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

5/5

What do you like best about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and persistently to setup a bot for my brand. High regards for how in no time, he literally made sure that the needed setup is done. Besides the ease with which he explained everything is highly praiseworthy. High appreciation for his knowledge and expertise in this regard. Thankyou Rajat for all the help! Review collected by and hosted on G2.com.

What do you dislike about MSG91?

At times a lot of structures are a little complicated and there is a lot of scope of improvisation on the same. Review collected by and hosted on G2.com.

Girish I.

Founder

Small-Business (50 or fewer emp.)

1/22/2026

"A very essential and powerful set of features offered with one system with excellent support"

5/5

What do you like best about MSG91?

Working with MSG91 has been great from the beginning. The initial intro call was very helpful and reassuring, and it gave me the confidence to move over from another platform.

APIs are pretty straightforward to understand and integrate, dashboard is powerful yet very simple to understand. Overall simplicity of their system is what made us at ease. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

It’s only been a few months since we migrated to MSG91. So far, we haven’t encountered any issues, but it’s still too early to draw any firm conclusions. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

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Hi Girish!

We appreciate you leveraging our WhatsApp API for critical operations like account setup confirmations, portfolio updates, and payment reminders, as well as our SMS API for secure OTP verifications. It is also great to see our Email API powering your entire transaction lifecycle, from order processing and investment updates to withdrawal and redemption alerts. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on fintech innovation rather than technical hurdles.

It is truly rewarding to see how your investment tech platform is thriving by consolidating your communications into our unified system. Knowing that MSG91 has helped you reduce costs and shorten your go-to-market time by bringing SMS, WhatsApp, Email, and Push notifications together on single platform. We are thrilled that MSG91's APIs and intuitive dashboard have put your fintech team at ease.

We are committed to remaining your most reliable partner in the investment tech space, so please keep your feedbacks coming, so that we can improve more. If you ever need a hand, we’re just a quick message away and always happy to help you out. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you.

Shivam R.

Assistant Manager

Mid-Market (51-1000 emp.)

1/20/2026

"MSG91 Goes Beyond Out-of-the-Box with Custom Development Support"

5/5

What do you like best about MSG91?

MSG91 was open to custom development and supported our specific requirements beyond standard out-of-the-box features. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There is no direct way to raise tickets to the engineering team or interact with engineers directly, which slows down issue resolution for technical or integration-related problems. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

During high-traffic sale periods, when we need to deliver very large message volumes within a short time window (e.g., ~10 minutes), MSG91 helps by buffering messages at their end. We are able to push the data well in advance (around 1-2 hour earlier), after which MSG91 queues the traffic and releases it in a controlled manner at high TPS (1000+ TPS).

This approach eliminates processing bottlenecks on our side, avoids unnecessary delays during peak load, and ensures on-time message delivery during critical sale moments. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

2/13/2026

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

4.5/5

What do you like best about MSG91?

What I appreciate most about MSG91 is its ease of integration and reliability.

Beyond that, the wide variety of services and tools they offer for end-to-end business communication is a real strength. From SMS and WhatsApp to email, voice, and authentication flows, everything sits within a unified ecosystem, making it easier to manage, scale, and govern communication across the business. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve

Reporting could improve with clearer dashboards and more structured analytics. Additionally, more platform tutorials and guided documentation would help users navigate and utilize the features more effectively. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

We are using it as our core communication layer, leveraging email, WhatsApp, Hello, campaigns, and file hosting. Instead of juggling multiple tools, everything sits within one ecosystem, which simplifies execution and oversight.

The benefit for us has been speed and convenience. Onboarding was quick, integration was straightforward, and the support team has been responsive whenever required. So far, the experience has been smooth and reliable, and it has helped streamline our communication workflows effectively. Review collected by and hosted on G2.com.

Ishwar S.

Software Developer

Small-Business (50 or fewer emp.)

1/22/2026

"Easy to Use, Fast Messaging APIs, and Scalable CPaaS"

5/5

What do you like best about MSG91?

MSG91 is easy to use and quick to implement, with a reliable CPaaS infrastructure that scales well. The APIs are well documented, integration is smooth, and message delivery is fast and consistent. It helps centralize communication across channels and reduces operational complexity. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Some advanced features require additional configuration and are not always intuitive at first. The UI can feel slightly complex for new users, and pricing transparency for certain services could be improved. Occasional delays in feature updates would also be better addressed. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

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Hi Ishwar!

It is truly inspiring to see how you are leveraging our MSG91 platform to humanize and scale your customer communications! Knowing that our SendOTP and SMS OTP services are providing the reliable, fast validation your platform needs to grow securely makes our work deeply meaningful. We are genuinely touched that our well-documented APIs have helped you save precious development resources and reduce operational complexity.

At MSG91, we pour our hearts into minimizing complexity because we want you to focus on your core mission, not on technical hurdles. We are working hard every day to evolve into a total DIY SaaS platform where you can get started with a click-and-go experience that requires zero technical hassle. To keep our customers in the loop, we send out newsletters, this is our personal way of ensuring you’re the first to know about our latest features and how to use them to stay ahead.

We believe that empowering your team with a seamless, transparent, and affordable experience is the best way to help you scale without the stress.

Stuck on something? Don’t think twice, our support team loves helping out and is always here for you. We’re growing because of you. We are in the communication, for the communication-and we’re glad you’re part of the family.