Link copied to clipboard # HubSpot Marketing Hub vs Klaviyo Comparison - What are their main differences? Share [ Export ](/compare/hubspot-marketing-hub/klaviyo/export.csv) HubSpot Marketing HubKlaviyo[+ Add Product](#) Pricing **HubSpot Marketing Hub** Free Trial **$15.00** per\_user Per Month · Marketing Hub Starter **$890.00** other Per Month · Marketing Hub Professional **$3,600.00** other Per Month · Marketing Hub Enterprise **Klaviyo** Free Trial **$20.00** usage\_based Per Month · Email **$35.00** usage\_based Per Month · Email + SMS **Pricing Insights** from reviews Perceived Cost **HubSpot Marketing Hub** $$$$$ **Klaviyo** $$$$$ Average Discount **HubSpot Marketing Hub** 17%10% more **Klaviyo** 7% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **HubSpot Marketing Hub** 6 months Based on 100 responses **Klaviyo** 6 months Based on 100 responses Return on Investment **HubSpot Marketing Hub** 6 months Based on 100 responses **Klaviyo** 6 months Based on 100 responses ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **HubSpot Marketing Hub** [ Easy To Navigate (1609) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2522877&qs=pros-and-cons#reviews)[ All-in-One Marketing Tools (987) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523692&qs=pros-and-cons#reviews)[ Steep Learning Curve (370) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312548&qs=pros-and-cons#reviews)[ High Plan Costs (271) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523564&qs=pros-and-cons#reviews) **Klaviyo** [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (123) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (69) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Missing Features (56) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) Integrations **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image") ActBlue ](https://www.g2.com/products/actblue/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image") AfterShip ](https://www.g2.com/products/aftership/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_07f7689e81237b042bbb226e8fa9d9f4/boulevard.png "Product Avatar Image") Boulevard ](https://www.g2.com/products/boulevard/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) Screenshots **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Ratings** from reviews Meets Requirements **HubSpot Marketing Hub** **8.5** /10 Based on 10,203 responses **Klaviyo** **9.0** /10 Based on 999 responses Ease of Use **HubSpot Marketing Hub** **8.6** /10 Based on 12,668 responses **Klaviyo** **8.6** /10 Based on 1,009 responses Ease of Setup **HubSpot Marketing Hub** **8.1** /10 Based on 8,310 responses **Klaviyo** **8.5** /10 Based on 657 responses Ease of Admin **HubSpot Marketing Hub** **8.5** /10 Based on 5,144 responses **Klaviyo** **8.9** /10 Based on 526 responses Quality of Support **HubSpot Marketing Hub** **8.7** /10 Based on 9,638 responses **Klaviyo** **8.4** /10 Based on 951 responses Has the product been a good partner in doing business? **HubSpot Marketing Hub** **8.7** /10 Based on 5,059 responses **Klaviyo** **8.9** /10 Based on 530 responses Product Direction (% positive) **HubSpot Marketing Hub** **8.8** /10 Based on 9,748 responses **Klaviyo** **8.9** /10 Based on 945 responses **Features** ratings from reviews Marketing Automation **8.5** /10 Based on 8,002 responses **8.2** /10 Based on 691 responses Conversational Marketing **7.4** /10 Based on 2,073 responses **7.0** /10 Based on 17 responses Pop-Up Builder **7.4** /10 Based on 94 responses **8.5** /10 Based on 31 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Customer Journey Analytics **7.7** /10 Based on 533 responses **7.9** /10 Based on 21 responses Marketing Analytics **7.8** /10 Based on 3,611 responses **7.8** /10 Based on 31 responses Account Data Management **7.5** /10 Based on 1,637 responses Not enough data Email Deliverability Not enough data **8.3** /10 Based on 41 responses Email Template Builder Not enough data **8.1** /10 Based on 504 responses SMS Marketing Not enough data **8.0** /10 Based on 173 responses Customer Data Platform (CDP) Not enough data **8.4** /10 Based on 131 responses Attribution **7.3** /10 Based on 350 responses Not enough data Account-Based Orchestration Platforms **7.6** /10 Based on 314 responses Not enough data Account-Based Web and Content Experiences **8.5** /10 Based on 773 responses Not enough data Social Media Management **7.8** /10 Based on 2,918 responses Not enough data Social Media Advertising **8.0** /10 Based on 1,716 responses Not enough data AI Agents For Business Operations **8.0** /10 Based on 29 responses Not enough data Landing Page Builders **7.9** /10 Based on 1,627 responses Not enough data Review Management Not enough data **8.6** /10 Based on 10 responses Online Form Builder Not enough data **7.4** /10 Based on 7 responses Personalization Not enough data **6.9** /10 Based on 19 responses Account-Based Analytics **7.7** /10 Based on 1,130 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% **Reviewers' Industry** [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.5% Information Technology and Services 11.3% Financial Services 5.2% Education Management 2.5% Other 53.0% [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 37.0% Alternatives **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ## HubSpot Marketing Hub vs Klaviyo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between HubSpot Marketing Hub vs Klaviyo? HubSpot Marketing Hub and Klaviyo differ most clearly in their breadth of features and reviewer-cited strengths, with HubSpot Marketing Hub offering broader marketing capabilities and Klaviyo excelling in automation and segmentation for email and SMS. | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | | --- | --- | | 4.4/5 (14,917 reviews) | 4.6/5 (1,360 reviews) | | Small-Business | Small-Business | | 8.1 | 8.5 | | 8.7 | 8.4 | | Ease of Use (1,981 all-time mentions) | Email Marketing (123 all-time mentions) | ### How do the pricing models of HubSpot Marketing Hub and Klaviyo compare? Klaviyo is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to HubSpot Marketing Hub. - **HubSpot Marketing Hub:** In recent reviews, many cite that pricing increases quickly as contact lists grow and advanced features require higher-tier plans. - **Klaviyo:** Reviewers note that while pricing can rise with larger contact lists, they are generally more satisfied with the value, especially for automation and segmentation capabilities. - **Switching-reason:** Several reviewers mention switching to Klaviyo for more cost-effective automation and better value for email marketing, particularly for ecommerce use cases. ### What are the best alternatives to HubSpot Marketing Hub and Klaviyo? The top three alternatives to HubSpot Marketing Hub and Klaviyo are ActiveCampaign, Demandbase One, and Braze. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,917 reviews) | Small-Business | Pricing increases with contact list size | Ease of Use (1,981 all-time mentions) | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing rises with contact list, but strong value for automation | Email Marketing (123 all-time mentions) | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Automation capabilities | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-based marketing features | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | — | Personalization and engagement | ### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Klaviyo? Buyers comparing HubSpot Marketing Hub and Klaviyo should prioritize automation, segmentation, integrations, reporting/analytics, and breadth of marketing channels. - **Automation:** Klaviyo: 92 all-time mentions; HubSpot Marketing Hub: 495 all-time mentions for powerful features including automation. - **Segmentation:** Klaviyo: 58 all-time mentions for segmentation analysis and 57 for market segmentation; HubSpot Marketing Hub: 240 all-time mentions for feature variety, including segmentation. - **Integrations:** Klaviyo: Shopify integration cited in 255 reviews; HubSpot Marketing Hub: Facebook integration cited in 310 reviews. - **Reporting/Analytics:** Klaviyo: 48 all-time mentions for analytics; HubSpot Marketing Hub: 495 all-time mentions for powerful features, including analytics and reporting. - **Breadth of Marketing Channels:** HubSpot Marketing Hub offers Social Listening, Voice Assistants, and Website features not present in Klaviyo. ### What are the pros and cons of HubSpot Marketing Hub vs Klaviyo? HubSpot Marketing Hub's headline strength is its breadth of features and centralization, while Klaviyo excels in automation and segmentation for email and SMS marketing. - **HubSpot Marketing Hub strengths:** Ease of Use (1,981 all-time mentions), powerful features (495), intuitive interface (905), and centralizing marketing activities. - **HubSpot Marketing Hub trade-offs:** Pricing increases quickly with contact list size, advanced features require higher-tier plans, and some reviewers cite a learning curve and complexity in setup. - **Klaviyo strengths:** Email marketing (123 all-time mentions), automation (92), segmentation analysis (58), strong Shopify integration (255), and user-friendly automation flows. - **Klaviyo trade-offs:** Pricing rises with contact list growth, a learning curve for advanced features (63 all-time mentions), and reporting can be less intuitive for some reviewers. ### Is HubSpot Marketing Hub or Klaviyo better for small businesses? Klaviyo is the better fit for small businesses, with a higher average rating and strong small-business reviewer sentiment. - **HubSpot Marketing Hub:** Largest segment is Small-Business; reviewers appreciate its all-in-one capabilities but note that pricing and complexity can be challenging for smaller teams. - **Klaviyo:** Largest segment is Small-Business; reviewers consistently highlight ease of setup, automation, and value for small ecommerce businesses. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub and Klaviyo are both highly rated for integrations, with each platform favored for different ecosystems. - **HubSpot Marketing Hub:** 1,584 reviews mention its integrations, with Facebook cited in 310 reviews as a key integration. - **Klaviyo:** Shopify integration is cited in 255 reviews, with reviewers frequently highlighting its strength for ecommerce workflows. ### How do HubSpot Marketing Hub and Klaviyo compare on customer support? HubSpot Marketing Hub and Klaviyo are rated within 0.3 points on Quality of Support, indicating near parity with HubSpot Marketing Hub slightly ahead at 8.7 versus Klaviyo's 8.4. - **HubSpot Marketing Hub:** Reviewers frequently mention helpful and responsive customer support, with 498 all-time mentions for customer support and 258 for customer service. - **Klaviyo:** Reviewers note positive support experiences, especially for onboarding and troubleshooting, with 58 all-time mentions for customer support. ### Which is easier to implement, HubSpot Marketing Hub or Klaviyo? Klaviyo scores higher on Ease of Setup, with an 8.5 versus HubSpot Marketing Hub's 8.1, indicating a smoother implementation experience for most reviewers. - **HubSpot Marketing Hub:** Reviewers describe a generally straightforward setup but note that complexity and onboarding requirements can slow initial implementation for some teams. - **Klaviyo:** Reviewers consistently highlight quick setup, especially for Shopify users, and praise the onboarding wizard for simplifying the process. ### Which product has better Build? HubSpot Marketing Hub and Klaviyo are both highly rated for Build, with each platform excelling in different aspects of campaign and workflow construction. - **HubSpot Marketing Hub:** 495 all-time mentions for powerful features, including campaign and workflow builders; offers Social Listening, Voice Assistants, and Website features not present in Klaviyo. - **Klaviyo:** 92 all-time mentions for automation and 75 for automation efficiency; reviewers highlight the visual Flow Builder and strong segmentation tools for building targeted campaigns.