Link copied to clipboard # Intuit Mailchimp Email Marketing vs Klaviyo Comparison - What are their main differences? Share [ Export ](/compare/intuit-mailchimp-email-marketing/klaviyo/export.csv) Intuit Mailchimp Email...Klaviyo[+ Add Product](#) Pricing **Intuit Mailchimp Email Marketing** Free Trial **$0.00** · Free **$13.00** · Essentials **$20.00** · Standard **$350.00** · Premium Show more **Klaviyo** Free Trial **$20.00** usage\_based Per Month · Email **$35.00** usage\_based Per Month · Email + SMS **Pricing Insights** from reviews Perceived Cost **Intuit Mailchimp Email Marketing** $$$$$ **Klaviyo** $$$$$ Average Discount **Intuit Mailchimp Email Marketing** 7% **Klaviyo** 7% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Intuit Mailchimp Email Marketing** 6 months Based on 100 responses **Klaviyo** 6 months Based on 100 responses Return on Investment **Intuit Mailchimp Email Marketing** 6 months Based on 100 responses **Klaviyo** 6 months Based on 100 responses ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Intuit Mailchimp Email Marketing** [ Ease of Use (142) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews?filters%5Bsentiment_snippet%5D=1254981&qs=pros-and-cons#reviews)[ Email Marketing (80) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews?filters%5Bsentiment_snippet%5D=1255291&qs=pros-and-cons#reviews)[ Expensive (45) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews?filters%5Bsentiment_snippet%5D=1255299&qs=pros-and-cons#reviews)[ Limited Features (32) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews?filters%5Bsentiment_snippet%5D=1255875&qs=pros-and-cons#reviews) **Klaviyo** [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (123) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (69) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Missing Features (56) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) Integrations **Intuit Mailchimp Email Marketing** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0f775d1a155041e67e30e71a87b0af1a/addevent.png "Product Avatar Image") AddEvent ](https://www.g2.com/products/addevent/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a9229a0f9cfaf9b6917f34c4dd9db8a3/canvaslogic.png "Product Avatar Image") CanvasLogic ](https://www.g2.com/products/canvaslogic/reviews)[ View all ](https://www.g2.com/products/intuit-mailchimp-email-marketing/integrations) **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image") AfterShip ](https://www.g2.com/products/aftership/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_07f7689e81237b042bbb226e8fa9d9f4/boulevard.png "Product Avatar Image") Boulevard ](https://www.g2.com/products/boulevard/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) Screenshots **Intuit Mailchimp Email Marketing** ![Intuit Mailchimp Email Marketing screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/93937/Product-Screenshots-Advanced-Analytics.png) **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Ratings** from reviews Meets Requirements **Intuit Mailchimp Email Marketing** **8.7** /10 Based on 11,149 responses **Klaviyo** **9.0** /10 Based on 999 responses Ease of Use **Intuit Mailchimp Email Marketing** **8.7** /10 Based on 11,218 responses **Klaviyo** **8.6** /10 Based on 1,009 responses Ease of Setup **Intuit Mailchimp Email Marketing** **8.6** /10 Based on 5,304 responses **Klaviyo** **8.5** /10 Based on 657 responses Ease of Admin **Intuit Mailchimp Email Marketing** **8.7** /10 Based on 5,192 responses **Klaviyo** **8.9** /10 Based on 526 responses Quality of Support **Intuit Mailchimp Email Marketing** **8.0** /10 Based on 8,494 responses **Klaviyo** **8.4** /10 Based on 951 responses Has the product been a good partner in doing business? **Intuit Mailchimp Email Marketing** **8.6** /10 Based on 4,713 responses **Klaviyo** **8.9** /10 Based on 530 responses Product Direction (% positive) **Intuit Mailchimp Email Marketing** **7.8** /10 Based on 10,881 responses **Klaviyo** **8.9** /10 Based on 945 responses **Features** ratings from reviews Email Deliverability **7.9** /10 Based on 837 responses **8.3** /10 Based on 41 responses Email Marketing **8.2** /10 Based on 9,484 responses Not enough data Marketing Automation Not enough data **8.2** /10 Based on 691 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Transactional Email **8.5** /10 Based on 102 responses Not enough data Conversational Marketing Not enough data **7.0** /10 Based on 17 responses AI Writing Assistant **8.5** /10 Based on 26 responses Not enough data Email Template Builder Not enough data **8.1** /10 Based on 504 responses SMS Marketing Not enough data **8.0** /10 Based on 173 responses Email Testing **8.1** /10 Based on 48 responses Not enough data Customer Data Platform (CDP) Not enough data **8.4** /10 Based on 131 responses Pop-Up Builder Not enough data **8.5** /10 Based on 31 responses Customer Journey Analytics Not enough data **7.9** /10 Based on 21 responses Review Management Not enough data **8.6** /10 Based on 10 responses Online Form Builder Not enough data **7.4** /10 Based on 7 responses Personalization Not enough data **6.9** /10 Based on 19 responses Marketing Analytics Not enough data **7.8** /10 Based on 31 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 71.7% Mid-Market(51-1000 emp.) 21.2% Enterprise(\> 1000 emp.) 7.1% Small-Business(50 or fewer emp.) 71.7% Mid-Market(51-1000 emp.) 21.2% Enterprise(\> 1000 emp.) 7.1% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% **Reviewers' Industry** [![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing")](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) Intuit Mailchimp Email Marketing Marketing and Advertising 15.1% Non-Profit Organization Management 5.9% Information Technology and Services 4.9% Computer Software 4.5% Education Management 3.3% Other 66.3% [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 37.0% Alternatives **Intuit Mailchimp Email Marketing Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor") [ Campaign Monitor ](/products/campaign-monitor/reviews) ![Emma](https://images.g2crowd.com/uploads/product/hd_favicon/4f52b45aa8205b96f9c88fef67dc5624/emma.svg "Emma") [ Emma ](/products/emma/reviews) ![Constant Contact](https://images.g2crowd.com/uploads/product/hd_favicon/d0637309afa730e835c2875436d214a5/constant-contact.svg "Constant Contact") [ Constant Contact ](/products/constant-contact/reviews) **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ## Intuit Mailchimp Email... vs Klaviyo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Intuit Mailchimp Email... vs Klaviyo? Klaviyo stands out for its higher G2 rating, stronger support score, and advanced segmentation, while Intuit Mailchimp Email... is favored for ease of use and setup. | | [Intuit Mailchimp Email...](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.3/5 (12,984 reviews) | 4.6/5 (1,360 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 8.6 | 8.5 | | Quality of Support score | 8.0 | 8.4 | | Top Reviewer-Cited Strength | Ease of use and template-driven campaign creation | Advanced segmentation and automation (58+ G2 reviews cite segmentation analysis) | ### How do the pricing models of Intuit Mailchimp Email... and Klaviyo compare? Klaviyo is rated higher for price satisfaction, but both Intuit Mailchimp Email... and Klaviyo receive reviewer concerns about rising costs as contact lists grow. - **Intuit Mailchimp Email...:** In recent reviews, many cite that pricing increases quickly with list size and advanced features are locked behind higher tiers, making it less cost-effective for growing businesses. - **Klaviyo:** Reviewers frequently mention that Klaviyo's pricing scales aggressively with active profile count, and costs can become a challenge for brands with large or growing lists. - **Switching reasons:** Several reviewers mention switching from Intuit Mailchimp Email... to Klaviyo for more advanced segmentation and automation, despite higher costs. ### What are the best alternatives to Intuit Mailchimp Email... and Klaviyo? The top three alternatives to Intuit Mailchimp Email... and Klaviyo are ActiveCampaign, Brevo Marketing Platform, and Campaign Monitor. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Intuit Mailchimp Email...](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) | 4.3/5 (12,984 reviews) | Small-Business | Pricing increases quickly with list size | Ease of use and template-driven campaign creation | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing scales aggressively with active profile count | Advanced segmentation and automation | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | — | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) | 4.1/5 (731 reviews) | Small-Business | — | — | ### Which Email Marketing features should I prioritize when comparing Intuit Mailchimp Email... and Klaviyo? Buyers comparing Intuit Mailchimp Email... and Klaviyo should prioritize segmentation, automation, integrations, analytics, and ease of use. - **Segmentation:** Klaviyo is cited in 58+ G2 reviews for segmentation analysis and 57+ for market segmentation; Intuit Mailchimp Email... is frequently praised for simple audience management but with fewer advanced segmentation mentions. - **Automation:** Klaviyo receives 92+ mentions for automation and 75+ for automation efficiency; Intuit Mailchimp Email... is noted for campaign automation but with less emphasis on advanced flows. - **Integrations:** Intuit Mailchimp Email... is mentioned in 3,173+ reviews for Make and 54+ for Zapier; Klaviyo is cited in 255+ reviews for Shopify integration. - **Analytics:** Klaviyo is mentioned in 48+ reviews for analytics and 47+ for analytics expertise; Intuit Mailchimp Email... is praised for reporting and analytics in recent reviews. - **Ease of Use:** Intuit Mailchimp Email... scores 8.7 and Klaviyo 8.6 on Ease of Use, with 160+ G2 reviews mentioning Klaviyo's ease of use. ### What are the pros and cons of Intuit Mailchimp Email... vs Klaviyo? Klaviyo's headline strength is advanced segmentation and automation, while Intuit Mailchimp Email... is strongest for ease of use and template-driven campaign creation. - **Intuit Mailchimp Email... strengths:** Reviewers highlight ease of use, intuitive drag-and-drop email builder, and straightforward campaign setup. Many cite its wide range of templates and integrations with tools like Make and Zapier. - **Intuit Mailchimp Email... trade-offs:** Reviewers frequently mention that pricing increases quickly with list size, advanced features are locked behind higher tiers, and segmentation is less advanced compared to competitors. - **Klaviyo strengths:** 58+ G2 reviews cite segmentation analysis, 92+ mention automation, and 123+ highlight email marketing capabilities. Reviewers praise its deep Shopify integration, advanced flows, and robust analytics. - **Klaviyo trade-offs:** 63+ reviews mention a learning curve, and many cite that pricing scales aggressively with contact list growth. Some reviewers note that reporting can be complex and template options are more limited. ### Is Intuit Mailchimp Email... or Klaviyo better for small businesses? Intuit Mailchimp Email... is the better fit for small businesses, as both products' largest reviewer segment is small-business, but Mailchimp is more frequently cited for ease of use and quick onboarding. - **Intuit Mailchimp Email...:** Small-Business is the largest segment, and reviewers consistently highlight its intuitive setup, ease of use, and suitability for beginners and small teams. - **Klaviyo:** Small-Business is also the largest segment, but reviewers more often mention a learning curve and advanced features that may be more than small businesses require. ### Which Email Marketing platform has better integrations? Intuit Mailchimp Email... is favored for integrations due to its broader third-party integration mentions. - **Intuit Mailchimp Email...:** 3,173+ G2 reviews mention its Make integration, and 54+ mention Zapier, highlighting its broad compatibility with external tools. - **Klaviyo:** 255+ G2 reviews mention its Shopify integration, with reviewers praising its deep e-commerce connectivity. ### How do Intuit Mailchimp Email... and Klaviyo compare on customer support? Klaviyo scores higher on Quality of Support (8.4 vs. 8.0), a material difference per the Delta Rule. - **Intuit Mailchimp Email...:** Reviewers describe support as generally helpful but note inconsistent experiences, with some citing slow response times and limited direct contact options. - **Klaviyo:** Reviewers consistently praise support quality, mentioning responsive assistance and helpful onboarding, though some note limited one-on-one support for smaller businesses. ### Which is easier to implement, Intuit Mailchimp Email... or Klaviyo? Intuit Mailchimp Email... and Klaviyo score within a tenth of a point on Ease of Setup (8.6 vs. 8.5), indicating near-parity for implementation. - **Intuit Mailchimp Email...:** Reviewers frequently highlight its intuitive onboarding, easy campaign setup, and suitability for beginners. - **Klaviyo:** Reviewers note that setup is straightforward, especially with Shopify integration, but mention a steeper learning curve for advanced features and flows. ### Which product has better Segmentation? Klaviyo is the stronger product for Segmentation, with more advanced capabilities and higher reviewer-cited mention counts. - **Intuit Mailchimp Email...:** Reviewers note basic segmentation tools and ease of managing audiences, but advanced segmentation is less frequently cited. - **Klaviyo:** 58+ G2 reviews cite segmentation analysis, 57+ mention market segmentation, and 42+ mention segmentation, with reviewers praising its dynamic and detailed segmentation features.