--- title: Klaviyo Reviews meta\_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1360 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 1360 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Klaviyo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. [(160 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews) Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. [(123 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews) Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. [(92 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298979&qs=pros-and-cons#reviews) Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. [(89 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298027&qs=pros-and-cons#reviews) Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. [(81 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297693&qs=pros-and-cons#reviews) Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. [(73 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews) Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. [(63 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298949&qs=pros-and-cons#reviews) Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. [(57 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. [(40 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298873&qs=pros-and-cons#reviews) Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. [(40 mentions)](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297395&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Klaviyo ##### 1. Ease of Use Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. [ See 160 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews) See Related User Reviews ![Heather E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather E.") HE Heather E. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Templates and Powerful Segmentation" What do you like about Klaviyo? Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you like about Klaviyo? I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right momen ##### 2. Email Marketing Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. [ See 123 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas B.") NB Nicolas B. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Marketing, but Delivery Rate Can Improve" What do you like about Klaviyo? I like the ease of use that Klaviyo has. I also value all the metrics it provides me to see how the campaigns are performing, and finally, the integra ![Heather E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather E.") HE Heather E. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Templates and Powerful Segmentation" What do you like about Klaviyo? Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant ##### 3. Automation Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. [ See 92 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298979&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas B.") NB Nicolas B. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Marketing, but Delivery Rate Can Improve" What do you like about Klaviyo? I like the ease of use that Klaviyo has. I also value all the metrics it provides me to see how the campaigns are performing, and finally, the integra ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Highly Recommended for Email Marketing with Some Room for Improvement" What do you like about Klaviyo? I like Klaviyo's design features, segment building, and interface. The initial setup was easy. ##### 4. Integrations Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. [ See 89 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298027&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you like about Klaviyo? I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right momen MP Mikel P. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Shopify Integration That Delivers" What do you like about Klaviyo? The very powerful integration with Shopify. Also, support reps are very responsive and effective. ##### 5. Easy Integration Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. [ See 81 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297693&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you like about Klaviyo? I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right momen ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Powerful Segmentation & Automation for Highly Targeted Email and SMS Campaigns" What do you like about Klaviyo? Klaviyo’s biggest strength is its powerful segmentation and personalization, allowing campaigns to be highly targeted based on real customer behavior ### 5 Cons or Disadvantages of Klaviyo ##### 1. Expensive Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. [ See 73 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you dislike about Klaviyo? Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scal ![Jessica F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica F.") JF Jessica F. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive Interface with Excellent Support" What do you dislike about Klaviyo? Better pricing tier options for smaller businesses ##### 2. Learning Curve Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. [ See 63 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298949&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas B.") NB Nicolas B. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Marketing, but Delivery Rate Can Improve" What do you dislike about Klaviyo? There are times when the delivery rate is not so good, and sometimes the team can't tell me why it is. As for Gmail, it doesn't have good sending rate ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Segmentation and Personalization Made Easy" What do you dislike about Klaviyo? Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scal ##### 3. Missing Features Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. [ See 57 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297182&qs=pros-and-cons#reviews) See Related User Reviews ![Guy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Guy G.") GG Guy G. Small-Business (50 or fewer emp.) 5.0/5 "Simple Contact & Campaign Management with Smart Team Roles and Permissions" What do you dislike about Klaviyo? Contact and list management is not super intuitive TC Tyson C. Mid-Market (51-1000 emp.) 4.0/5 "Highly Customizable Automation Tool for E-commerce" What do you dislike about Klaviyo? I think the initial setup is intermediate, and there should be more native tutorials and tips for new users. ##### 4. Limited Features Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. [ See 40 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298873&qs=pros-and-cons#reviews) See Related User Reviews ![Caitlin X.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caitlin X.") CX Caitlin X. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive and Powerful—Makes Nearly Anything Possible" What do you dislike about Klaviyo? A lot of updates happen - but sometimes it feels more superficial than useful. I then have to get used to a new way of using the interface, while stil ![Jenny T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny T.") JT Jenny T. Mid-Market (51-1000 emp.) 4.5/5 "User-Friendly Platform with Powerful Analytics and Integrations" What do you dislike about Klaviyo? We use the SMS feature and I think there could be more offerings surrounding that function. Attentive keeps trying to get us to switch to them and I r ##### 5. Poor Customer Support Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. [ See 40 mentions ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297395&qs=pros-and-cons#reviews) See Related User Reviews ![Karthikeyan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karthikeyan D.") KD Karthikeyan D. Small-Business (50 or fewer emp.) 4.0/5 "Easy Setup with Robust Features, But SDK Needs Work" What do you dislike about Klaviyo? Bringing customer events when SDK is connected and profile concept is very hard when we integrate with Shopify. SDK integration took delay. BA Bryanna A. Mid-Market (51-1000 emp.) 5.0/5 "Intuitive Platform with Room for Improvement" What do you dislike about Klaviyo? The deliverability success rate is really bad, especially with Apple users. ![Suraj J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suraj J.") SJ Suraj J. Junior AI Engineer Mid-Market (51-1000 emp.) 8/6/2026 "Makes Email Marketing Much Easier" 5/5 What do you like best about Klaviyo? What I like most about Klaviyo is how simple it makes email marketing. I use it mainly to build automated flows like welcome emails and abandoned cart reminders, and the visual Flow Builder makes it easy to update everything without much effort. I also rely on customer segments to send different campaigns based on purchase history or engagement instead of emailing everyone the same message. After each campaign, I usually check the reporting dashboard to see what worked and what needs improvement. It has saved me a lot of time and made managing campaigns much easier. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? The biggest issue I've run into is the pricing. As our contact list grew, the monthly cost increased pretty quickly, so it's something we have to keep an eye on. I also needed some time to get comfortable with the more advanced automation flows because there are a lot of options. The reporting is useful, but I sometimes have to dig through multiple reports to find the metrics I'm looking for. None of these are deal breakers, but I'd like to see simpler reporting and a pricing model that's a little friendlier for growing teams. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Before we started using Klaviyo, most of our email campaigns were created manually and it took time to organize different customer lists. Now I use customer segments and automated flows to send welcome emails, abandoned cart reminders, and follow-up campaigns without having to do everything manually. It also makes it easier to see how each campaign performs because I can check the reports in one place. Overall, it has saved time, reduced repetitive work, and made it much easier to manage our email marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tejas K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tejas K.") TK Tejas K. Fullstack Developer Small-Business (50 or fewer emp.) 5/3/2026 "Klaviyo Makes Email Automation Simple, Powerful, and Reliable" 4.5/5 What do you like best about Klaviyo? What i like most about klaviyo is how simple it makes email marketing automation. i user it my projects, and setting up flows like welcome emails or abandoned cart is very easy.The segmentation is powerful and helps target the right audience, I also like the custimization options for camagians. The analytis give clear insignts into performance. Overall, it saves time and works reliably once everything is set up. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? One thing i dont't like about klaviyo is that the pricing can get expensive as your contact list groes. Some advanced features also take time to fully understand, especially when setting up more complex flows. The UI can feel a bitt overwhelming at first. Also reporting is good but can be slightly confusing in the beginning. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Kalviyo help me to solve the problem of managing and automating email marketing effciently. Insted of sending manual emails, I can set up flows that run automatically based on customer behavior. It also helps with better audiance targeting through segmentation. this improves engagement and conversion rates in my project, The analytics give me clear insignts to optimize campaigns. Overall, it saves time and makes marketing more effective Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mohd danish K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd danish K.") MK Mohd danish K. Performance Marketing Specialist + Upskilling Marketing and Advertising Small-Business (50 or fewer emp.) 6/15/2026 "Easy-to-Use Platform for Email Marketing Automation" 4/5 What do you like best about Klaviyo? What I like most about Klaviyo is how easy it makes it to build targeted email campaigns and automate customer communication. I also find the reporting helpful for seeing what’s working, identifying what isn’t, and making adjustments to improve overall campaign performance. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? One challenge I’ve noticed is that some of the more advanced features can take a while to learn, especially for new users. Also, as my contact lists grow, pricing can become more of a consideration. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo helps automate email marketing and customer engagement, which saves time and cuts down on manual work. It also makes it easier to send relevant messages to different audiences, so campaigns feel more targeted and can perform better overall. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Chad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad T.") CT Chad T. Marketing Director Small-Business (50 or fewer emp.) 4/15/2026 "Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation" 4.5/5 What do you like best about Klaviyo? What I like best about Klaviyo is how well it performs across the board. The UI/UX is easy to use, and the integrations with our eCommerce tools make everything seamless. It delivers strong performance and clear ROI through effective segmentation and automation. Pricing feels justified based on results, and support/onboarding have been helpful when needed. The added AI and intelligence features also help improve targeting and save time. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? While Klaviyo is very powerful, the learning curve can be a bit steep at first, especially when setting up more advanced flows and segmentation. Some features can also feel overwhelming due to the depth of options available. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo helps us turn customer data into targeted, automated marketing instead of generic campaigns. This improves engagement and conversions, saves time, and gives us better insight into customer behavior so we can optimize and drive more repeat sales. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile AK Anna K. Email Marketing Manager Mid-Market (51-1000 emp.) 3/11/2026 "Helpful platform for retention and email campaigns" 4.5/5 What do you like best about Klaviyo? What I like best about Klaviyo is the segmentation and automation possibilities. We can create different flows based on customer actions, behavior, and lifecycle stage, so communication becomes much more relevant. The interface is mostly user-friendly, and analytics helps to understand campaign results fast. It is very useful for retention marketing, especially when you need to manage many audiences and personalized communication. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? The thing I dislike most is that some advanced functions are not very simple at first. If you need to build more complex logic, test many scenarios, or find the reason of issue, it can take extra time. Also the price is not small, especially when contact base grows. Sometimes I would like to have more flexible reporting and more simple navigation between some sections. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo solves the problem of manual and not well-targeted communication. It allows us to automate campaigns, build customer journeys, and separate audiences in more accurate way. This gives better engagement, more efficient work process, and stronger control over retention activities. It also helps us see customer data in one place and use it for better marketing decisions. Review collected by and hosted on G2.com. Show More 3/22/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite TB Taylor B. Marketing Manager Small-Business (50 or fewer emp.) 3/12/2026 "Intuitive Branding and Fast Campaigns with Klavyio" 5/5 What do you like best about Klaviyo? I love being able to customize in-app templates to our brand. The software is very intuitive and is easy to understand. It's great to quickly send out text or email campaigns. As a meal prep businesses with a new menu every week we rely on Klavyio to send out our new menu blasts to all of our active and inactive subscribers. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? Downsides for our business is that segmenting for our subscription based service can be a bit funky. At times our accurate audiences isn't fully captured when segmenting customers who've placed 0 orders over x amount of time. Given the nature of our business, it is difficult for klavyio to talk directly to woocommerce and update in real time. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klavyio allows us to see who is most engaged with our brand and market to customers accordingly. If we have a delivery hiccup or a menu change we are able to quickly reach all of our customers without having to text everyone individually. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Angela W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angela W.") AW Angela W. Graphic Designer Small-Business (50 or fewer emp.) 3/11/2026 "Our most powerful (and profitable) tool" 4.5/5 What do you like best about Klaviyo? What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows. Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? Klaviyo charges by the number of active profiles, not just the emails you send. As your list grows, the bill jumps significantly. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? The biggest problem Klaviyo solved for us was the 'guessing game' of email marketing. Before, we were sending generic blasts and hoping for the best. Now, thanks to the real-time tracking, we’ve moved to a high-precision strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Wil L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wil L.") WL Wil L. Founder & Owner Small-Business (50 or fewer emp.) 3/11/2026 "Powerful Shopify Integration and Segmentation for Highly Targeted Email Flows" 5/5 What do you like best about Klaviyo? The integration with our Shopify store makes it easy to build automated flows based on real customer behavior. For example, we run welcome sequences, post-purchase education, and replenishment reminders that trigger automatically depending on what someone buys. What I appreciate most is the level of segmentation and data. We can see which customers are purchasing certain brands or product categories and tailor messaging accordingly. That allows us to send more relevant emails instead of blasting the same message to everyone. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? Pricing can scale quickly as your subscriber list grows. For smaller brands or businesses just starting out, the cost may feel high compared to simpler email tools. ALSO: Klaviyo is extremely powerful but there is definitely a learning curve. Understanding segments, event triggers, and flow logic takes some time if you're new to marketing automation. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Before using Klaviyo, staying in touch with customers required a lot of manual effort and it was difficult to send the right message to the right person at the right time. Now we can build automated flows based on real customer behavior such as browsing products, completing a purchase, or taking a skincare quiz on our website. For example, when someone buys a skincare product from our Shopify store, Klaviyo can automatically send follow-up education about how to use the product, recommend complementary products, or remind them when it may be time to reorder. The segmentation tools are also extremely valuable. We can group customers based on things like purchase history, skin concerns, or engagement level and send more relevant content instead of sending the same message to everyone. This has helped us increase customer retention, improve repeat purchases, and build a stronger relationship with our audience while saving a significant amount of time through automation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![dorothy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "dorothy N.") DN dorothy N. AIR Fellowship Cordinator Small-Business (50 or fewer emp.) 3/11/2026 "The best CRM for ecommerce brands" 5/5 What do you like best about Klaviyo? What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo helps solve one of the biggest problems in ecommerce today, which is customer retention. Acquiring customers through paid ads, especially on platforms like Google and Meta, has become very expensive, so brands can’t rely on acquisition alone to grow profitably. What Klaviyo does well is help brands turn first-time buyers into repeat customers. With behavior-based segmentation, automated flows, and personalized messaging, you can follow up with customers at the right moment, whether that’s after a purchase, when they abandon a cart, or when they’re ready to reorder. For me, as an email marketer, that means building structured retention systems that consistently drive repeat purchases, increase customer lifetime value, and make the business less dependent on rising ad costs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mitch .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mitch .") M Mitch . Marketing Manager Small-Business (50 or fewer emp.) 3/11/2026 "Klaviyo Makes Personalized, Automated Marketing Easy with Powerful Segmentation" 5/5 What do you like best about Klaviyo? What I find helpful about using Klaviyo is that it helps you send more personalized emails and messages based on customer behavior, like what they buy or browse. It makes marketing more relevant and effective. One of the main upsides for me is strong segmentation, which lets me group customers and target them with the right message. It also offers automation, so emails like welcome messages or abandoned cart reminders send automatically. For me, Klaviyo helps businesses understand their customers better, save time with automation, and increase sales through more targeted marketing. Review collected by and hosted on G2.com. What do you dislike about Klaviyo? It's a bit pricey but I'd still say it's worth it. Review collected by and hosted on G2.com. What problems is Klaviyo solving and how is that benefiting you? Klaviyo solves the problem of generic and ineffective marketing. Many businesses struggle to reach customers with the right message at the right time. Klaviyo helps by using customer data to send targeted, personalized emails and automated messages. This benefits me because it saves time through automation, improves how I communicate with customers, and helps increase engagement and sales by sending more relevant content instead of one-size-fits-all campaigns. Review collected by and hosted on G2.com. 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