Star Rating
Languages Supported
Pricing Options
Push Notification

SMS Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best SMS Marketing Software for Small Businesses

    Products classified in the overall SMS Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business SMS Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business SMS Marketing category.

    In addition to qualifying for inclusion in the SMS Marketing Software category, to qualify for inclusion in the Small Business SMS Marketing Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 SMS Marketing Software for Small Businesses

    • EZ Texting
    • ActiveCampaign
    • Podium
    • Sendinblue
    • Birdeye
    • Postscript
    • Attentive
    • Omnisend
    • SimpleTexting

    Compare Small Business SMS Marketing Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
    Sort By:
    Results: 27
    View Grid®
    Adv. Filters
    (429)4.5 out of 5
    Optimized for quick response

    EZ Texting is the #1 SMS marketing software for business. Founded in 2004, EZ Texting has served over 160K customers, setting the standard for business texting. Our cloud-based messaging solutions allow businesses of all sizes in the U.S. and Canada to reach and engage their mobile audiences.

    (6,446)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$9 Per Month - Paid Yearly

    ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

    (1,105)4.6 out of 5
    Optimized for quick response

    Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and team at every customer touchpoint

    (1,126)4.6 out of 5
    Entry Level Price:$0 / month

    Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automat

    (974)4.8 out of 5
    Optimized for quick response

    Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

    (80)4.9 out of 5
    Entry Level Price:$0 Unlimited credits

    Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing. Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store. Sync your Shopify store data within minutes and activate default text marketing automations like abandoned cart

    (78)4.8 out of 5
    Optimized for quick response

    Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. To learn more about Attentive or to request a demo, visit

    (536)4.6 out of 5
    Optimized for quick response
    Entry Level Price:0 USD/ Mo

    Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

    (115)4.7 out of 5 provides application-to-person (A2P) messaging services to large and small businesses, public benefit organisations and individuals. Using our platform, our clients are able to quickly deploy short and important SMS text messages. Our SMS platform allows for SMS API integration, SMS voting, SMS information services, SMS campaigns and more.

    (203)4.6 out of 5
    Entry Level Price:$25 per Month

    Send mass text alerts. Provide customer service. Create automated campaigns. SimpleTexting’s powerful text marketing features let you do it all. There’s a reason that Fortune 500 companies, small businesses, nonprofits, healthcare providers, churches, and other organizations use SimpleTexting to reach their audiences—it really works. Our pricing plans are flexible and our intuitive features are designed to help you grow. Whether you need to message thousands at once or have 1-on-1 conversations,

    (381)4.8 out of 5
    Optimized for quick response

    See why over 25,000 organizations use DialMyCalls to easily send text messages, phone calls and/or e-mails to an entire group of people in seconds! For over 10 years DialMyCalls has been a leader in mass notifications sending millions of messages per year. Our platform is used by tens of thousands of organizations around the US & Canada for everything from every day staffing notifications to emergency notification messages sent out in times of crisis. Our platform is entirely web based me

    (90)4.7 out of 5

    Zipwhip provides Texting for Business to help companies of all sizes engage with their customers faster and more effectively. With Zipwhip, a business can text (SMS) enable their existing landline, VoIP or toll-free number and text customers using convenient desktop, web and mobile apps. Additionally, Zipwhip's texting solution integrates with many of the top software applications, making it easy to add texting to existing workflows.

    (91)4.9 out of 5

    SlickText provides businesses and organizations in the United States and Canada with a feature-rich and cost-effective solution for SMS marketing and mass text messaging. Their cutting edge platform and unique, hands-on approach to customer success give their users the knowledge and tools to execute successful mobile marketing and communications strategies. SlickText is known for an intuitive, easy to navigate platform coupled with responsive customer service. Their knowledge of compliance and

    (102)4.6 out of 5
    Entry Level Price:$0

    ManyChat is the #1 platform for Chat Marketing in the world. Starting in 2016, ManyChat has been used by hundreds of thousands of businesses worldwide for automating their Facebook Messenger Experience for their FB pages. With the ability to send SMS and Email now directly through ManyChat, businesses can create full automation sequences and reach their customers across multiple platforms. This is what Chat Marketing is and what ManyChat is.

    (21)4.5 out of 5

    Emotive enables eCommerce businesses to scale 1:1 relationships through conversational text messaging.

    (194)4.4 out of 5
    Optimized for quick response

    In today’s connected world, customers are in the driver’s seat. Customers want the flexibility to communicate with businesses across any channel and when they do, their experiences need to be personalized, instant, and always on. Facing increasing customer demands, sales, marketing, and customer support teams must rise to the occasion. Fortunately, Avochato makes it easy for all teams to connect with customers and deliver a seamless and efficient experience every step of the way from lead capt

    (57)4.6 out of 5
    Optimized for quick response
    Entry Level Price:Free

    Heymarket is business text messaging for teams. They get shared inboxes for messaging with customers, partners, and employees. The other side never needs to install an app and gets normal SMS, Facebook, and Apple Business Chat messages. Employees stay productive with business grade productivity features such as templates, assignments, scheduled messages, and more. Administrators get enterprise grade controls such as roles and permissions, built in reports, custom fields, integrations, and a ful

    (491)4.6 out of 5
    Optimized for quick response

    What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselves—brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Creating deeper, higher-value customer relationships

    (67)4.5 out of 5

    Best Text Message Marketing Software for enterprise high-volume mass text messaging. Tatango was founded in 2007 with the simple goal of providing easy-to-use mass text message marketing software and industry expertise to enterprise marketers. Since then, Tatango has grown into the market leader in mass text message marketing. Tatango now powers SMS, MMS, and RCS marketing campaigns for some of the most well-known brands in the world.

    (66)4.6 out of 5

    TXT180 is a bulk text messaging software that can be used to send sms marketing messages to customers or other opt-in contact lists. This web-based software is easy to use from any computer, phone, tablet, or our free phone app. Customers use the TXT180 text blast software to keep their contacts updated with the latest information and special offers. TXT180 provides two-way text messaging so businesses can receive valuable feedback and build relationships with their clients. Our free trial offer

    (57)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$0 per month

    Mobiniti is a modern SMS Marketing Platform created for today's marketers and consumers known for being robust, intuitive, easy-to-use, and affordable. With our delivery guarantees, instant send times, and free unlimited support try us today and see why we are different. Features: coupons/wallets, opt-in pages, contests, rewards, automation, & 40+ other exclusive features! Integrations: Zapier (1,500+ popular apps), Shopify, Mailchimp, Constant Contact, Infusionsoft, Tracking Pixels, Facebo

    (29)4.4 out of 5
    Entry Level Price:$10 per month

    Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer

    (37)4.3 out of 5

    TextMagic offers a fully featured business SMS platform to enhance communications and improve business operations. You can send texts messages online to your staff and customers, import contacts and manage lists all through your TextMagic account. Integrate our SMS gateway with your website or software using SMS API tools and add text messaging to your business workflow. Use our dedicated or shared SMS numbers to receive inbound SMS and replies to your text messages from customers and staff.

    (118)4.6 out of 5
    Optimized for quick response

    WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notificati

    (25)4.6 out of 5

    SMS Marketing Services made easy. Instantly send 10 or 100,000 SMS Text messages to any mobile phone number. Easily build a opt-in subscriber list. Schedule text messages to go out any time you want. Track text message delivery. Whether you’re sending mobile text messages for marketing alerts, sales events, coupons, discounts, announcements, or notifications.. Textedly makes communicating with your contacts easy and efficient. Import contacts and manage lists all through your Textedly account.

    (44)4.2 out of 5
    Entry Level Price:$195 1 User

    One Marketing Platform for Multiple Channels: Mobile, Email,Social, Voice, and Chat Marketing.

    (18)4.7 out of 5
    Entry Level Price:0.039 €

    Octopush | SMS sending platform: The quick and easy solution to send your messages worldwide in seconds. Octopush offers easy to use SMS sending solutions at the cutting edge of technology, adapted to all types of public. Octopush can address the challenges of SMS messaging for everyone, from SMEs to large groups, from marketing departments to communication agencies and IT companies. SMS 2.0: SMS with a dedicated landing page builder. Database Renting: to grow your audience and generate more

    Select Grid® View
    Select Company Size
    G2 Grid® for SMS Marketing
    Filter Grid®
    Filter Grid®
    Select Grid® View
    Select Company Size
    Check out the G2 Grid® for the top SMS Marketing Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    EZ Texting
    Heymarket Business Text Messaging
    Market Presence

    Learn More About SMS Marketing Software

    What is SMS Marketing Software?

    SMS marketing software offers businesses the ability to communicate with their customers through text messages. Short message service (SMS) is a desirable form of communication because it is a built-in component of most mobile phones, so customers are not required to download or use a specific software to receive messages. Businesses also prefer SMS marketing because SMS campaigns receive extremely high open rates compared to email marketing. Organizations use SMS marketing to deliver bulk SMS campaigns as well as engage in two-way conversations with customers. These products also offer features to analyze the success of SMS campaigns, so marketers are able to determine which campaigns are working and improve their strategies accordingly.

    Text message marketing software typically connects with a business’ existing technology stack through partner integrations or a developer API. Since SMS marketing is a popular companion to email marketing, mobile messaging is included as an integrated feature of some marketing automation software. When purchasing an SMS marketing product, businesses should determine whether they need a standalone SMS solution that plays well with their existing tech stack or a multi-channel marketing platform to replace their current software.

    Key Benefits of SMS Marketing Software

    • Deliver and analyze SMS campaigns
    • Send mass text message promotions to customers, immediately
    • Communicate with customers and prospects via two-way messaging
    • Build customer loyalty and engagement with coupons and personalization
    • Improve marketing open rates and conversion rates
    • Comply with privacy regulations through opt-in subscriptions

    Why Use SMS Marketing Software?

    Immediate and direct communication — For many businesses, SMS is an important communication channel because it allows marketers, sales professionals, and customer service agents to reach customers immediately and directly with short, personal messages. Once an SMS message is sent, the targeted user’s mobile device receives it almost instantaneously. Most consumers have a strong personal attachment to their phones and use text messaging to chat with their friends and family. As a result, SMS messages are opened soon after they are received.

    Brand awareness — SMS marketing is an inexpensive and effective way to raise brand awareness. Almost everyone has their own mobile device, so marketers use mobile messaging to reach consumers who may be less responsive to email marketing or advertising. SMS marketing is used to send a wide range of marketing messages to remind consumers of a brand and encourage repeat purchases. Common campaigns include promotions, coupons, polls and surveys, and text-to-win sweepstakes.

    Customer engagement — One of the greatest benefits of SMS marketing is that it facilitates private, two-way messaging between a brand and its customers. This makes it easier for a customer to contact the business with inquiries or feedback. For example, a salon may send their client a reminder about an upcoming appointment. The client may respond to the text to reschedule without needing to reach out through another channel. When the salon receives the client’s request, they are able to reschedule the client’s appointment quickly and update the client through their preferred channel (SMS). By encouraging this type of convenient two-way communication, businesses improve customer experience.

    Who Uses SMS Marketing Software?

    Despite its name, marketing isn’t the only use case for SMS marketing software. Sales and customer service teams are increasingly using these tools to interact with customers and build relationships with prospects. Some SMS marketing softwares are designed to support all three of these activities, but others may have unique features tailored specifically to customer service, sales, or marketing. When comparing SMS communication products, businesses should establish each team’s goals, initiatives, and needs for the SMS channel.

    Marketing — Marketing teams use SMS marketing software for many different purposes, such as offering discounts, soliciting feedback, and nurturing leads. Text messages are seen as a more personal form of communication than other marketing channels because customers have a very close relationship with their phones. Additionally, messages are tailored to a specific customer’s preferences and past behaviors. For example, a restaurant marketer might let their VIP customers know about an exclusive promotion, or a hotel marketer may text a recent guest to request a review on their stay.

    Sales — SMS communication has become a powerful tool for salespeople to engage with their prospects and nurture leads. Some text marketing solutions offer contact management features, enabling sales teams to view a contact’s interaction history and track their leads through the sales pipeline.

    Customer service — Due to the popularity of mobile messaging, SMS marketing is becoming an increasingly common solution for customer support. In fact, business texting features may be supported by customer service products such as conversational customer engagement software and help desk software. SMS marketing software makes it simple for customers to contact to customer service departments for help, and these solutions include features like skill-based routing and customer lookup to ensure tickets are handled efficiently.

    Kinds of SMS Marketing Software

    Though the premise of SMS marketing may be simple, there are a few different ways for businesses to leverage these tools. Businesses should evaluate each product’s features and functionality to determine the best fit for their initiatives.

    SMS gateway API — An SMS gateway allows a computer to send and receive SMS or Multimedia Messaging Service (MMS) messages to a capable device (typically a mobile phone) through a telecommunications network. Some SMS marketing solutions offer an API which enables businesses to connect their existing applications to an SMS gateway. With this type of solution, developers may text enable an organization’s current communications applications rather than purchasing a separate solution.

    Text marketing platform — For companies that cannot or don’t need to integrate SMS into their existing tech stack, text marketing platforms are a cost-effective alternative. These platforms allow businesses to reserve their own phone number or short code which is used for subscribers to opt-in to receive messages. Marketers, salespeople, and customer service agents may then send and receive SMS messages directly through the platform.

    Marketing automation — Some marketing automation platforms, as well as email marketing tools, include SMS as a channel. These products are optimal for businesses that are seeking to adopt or replace a multi-channel solution, rather than an SMS-only product.

    SMS Marketing Software Features

    SMS marketing tools differ in functionality based on their intended use cases. Below are some of the most common features found in SMS marketing software:

    Bulk SMS — Bulk SMS allows marketers to send mass promotional text messages to large groups of subscribers at the same time. These types of messages are typically not personalized but may include promotions, coupons, or flash sales. Outside of marketing, bulk SMS may also be used to deliver important business information or emergency alerts, which may be particularly useful for emergency closures, updated business hours, or health and safety warnings.

    Two-way messaging — Two-way messaging allows for private, one-to-one conversations between a company and its customers. These features are commonly used by salespeople and customer service teams.

    Transactional SMS — In addition to bulk SMS and two-way messaging, SMS platforms may allow for a third type of business texting: transactional SMS. Similar to transactional email software, transactional SMS messages are triggered when a customer performs a certain action. For example, when a customer makes a purchase on an e-commerce site, the SMS marketing software would trigger a transactional SMS to be delivered to the customer’s mobile phone with an order confirmation.

    Multimedia messaging service (MMS) — While SMS refers to the 160-character text messages we receive on our mobile phones, MMS refers to the images, videos, and audio files we receive. Most SMS marketing solutions also support MMS, allowing marketers to include photos or other multimedia in their campaigns. MMS messages have a higher character limit than SMS, but these messages are more expensive to send.

    Scheduling — Text scheduling features allow users to automate their SMS marketing campaigns. This permits marketers to plan their campaigns in advance and ensure SMS messages are delivered to customers at a specific date and time.

    Reporting — Analytics are a key component of any marketing solution. SMS marketing software comes with built-in reporting features that inform users of campaign metrics such as delivery rates, open rates, click-through rates, and conversions. These features help marketers prove positive return on investment (ROI) to stakeholders and optimize future campaigns.

    Potential Issues with SMS Marketing Software

    Character limits — The standard character limit for an SMS message is 160 characters. These days, most phones rebuild and combine messages over 160 characters so a message of 161 characters would still be delivered as a single text; however, the sender is charged for two messages. As a result, it is a best practice to keep SMS messages brief.

    Opt-in regulations — When it comes to SMS marketing, it is essential for businesses to ensure they receive permission from customers to continue texting them. Subscribers typically opt-in to receive SMS promotions when filling out a form on a business’ website or by texting a keyword to the business’ phone number. Following opt-in regulations is simple enough, but companies should also strive to provide clear instructions on how customers can opt-out of SMS updates.