# Best SMS Marketing Software for Medium-Sized Businesses ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 533 ### Category Stats (Aug 2026) - **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,700+ Authentic Reviews - 533+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for SMS Marketing Software ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=56231&focus%5B%5D=18815&focus%5B%5D=5290) Highlighted products: Attentive, Insider One, Birdeye, Braze, Klaviyo, MoEngage, Textedly, and WebEngage. Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=moengage&focus%5B%5D=textedly&focus%5B%5D=webengage&segment=mid-market) **Sponsored** ### Adobe Journey Optimizer Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-15T20%3A06%3A44Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%2Fmid-market&secure%5Btoken%5D=ecaa52c640655c786d098daa6a683051fd4580e03284f52d38c7916862db1ea2&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMH16S3R3%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) ### [Attentive](https://www.g2.com/products/attentive/reviews) Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,473 #### How Do G2 Users Rate Attentive? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) - **API Integration:** 8.2/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Attentive? - **Seller:** [Attentive](https://www.g2.com/sellers/attentive) - **Company Website:** attentive.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @attentivehq 9,682 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website) 1,508 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 56% Small, 33% Medium #### What Do G2 Reviewers Say About Attentive? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. ##### Cons - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. #### What Are Recent G2 Reviews of Attentive? **["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)** **Rating:** 5.0/5.0 stars _— Daniel M._ [Read full review](https://www.g2.com/survey_responses/attentive-review-11817313) **["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)** **Rating:** 5.0/5.0 stars _— Jess J._ [Read full review](https://www.g2.com/survey_responses/attentive-review-13130314) ### [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,398 #### How Do G2 Users Rate Insider One? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting:** 9.4/10 (Category avg: 8.4/10) - **API Integration:** 9.4/10 (Category avg: 8.5/10) - **Marketing Automation:** 9.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind Insider One? - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone 1 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website) 1,530 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Medium, 28% Small #### What Do G2 Reviewers Say About Insider One? _AI-generated summary from verified user reviews_ ##### Pros - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. ##### Cons - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. #### What Are Recent G2 Reviews of Insider One? **["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)** **Rating:** 5.0/5.0 stars _— Gabriel A._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) **["Insider's journeys and recommendations lifted our CTR to 11% and helped us generate 10,000+ leads"](https://www.g2.com/survey_responses/insider-one-review-13213232)** **Rating:** 5.0/5.0 stars _— Jamal eddine Z._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13213232) #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### [Birdeye](https://www.g2.com/products/birdeye/reviews) Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,072 #### How Do G2 Users Rate Birdeye? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting:** 9.1/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Marketing Automation:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Birdeye? - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Company Website:** www.birdeye.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye\_ 5,232 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website) 1,442 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Hospital & Health Care, Real Estate - **Company Size:** 47% Small, 34% Medium #### What Do G2 Reviewers Say About Birdeye? _AI-generated summary from verified user reviews_ ##### Pros - Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews. - Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient. - Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly. - Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation. - Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication. ##### Cons - Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements. - Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience. - Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues. - Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology. - Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience. #### What Are Recent G2 Reviews of Birdeye? **["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)** **Rating:** 5.0/5.0 stars _— Terry Lind S._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521) **["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)** **Rating:** 5.0/5.0 stars _— Lisbeth M._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451) #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments - [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment - [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment ### [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,666 #### How Do G2 Users Rate Braze? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting:** 7.9/10 (Category avg: 8.4/10) - **API Integration:** 7.9/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind Braze? - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze 16,323 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website) 2,297 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. ##### Cons - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. #### What Are Recent G2 Reviews of Braze? **["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) **["Unified Channels, Precision Engagement"](https://www.g2.com/survey_responses/braze-review-13239563)** **Rating:** 4.0/5.0 stars _— Romain L._ [Read full review](https://www.g2.com/survey_responses/braze-review-13239563) ### [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,314 #### How Do G2 Users Rate Klaviyo? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) - **API Integration:** 8.8/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind Klaviyo? - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** www.klaviyo.com - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo 22,042 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website) 2,983 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small, 16% Medium #### What Do G2 Reviewers Say About Klaviyo? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. ##### Cons - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. #### What Are Recent G2 Reviews of Klaviyo? **["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)** **Rating:** 4.5/5.0 stars _— Tejas K._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) **["Makes Email Marketing Much Easier"](https://www.g2.com/survey_responses/klaviyo-review-13223904)** **Rating:** 5.0/5.0 stars _— Suraj J._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-13223904) #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments - [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm) ### [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round. **Average Rating:** 4.5/5.0 **Total Reviews:** 510 #### How Do G2 Users Rate MoEngage? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) - **API Integration:** 8.8/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind MoEngage? - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** www.moengage.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage 2,530 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website) 956 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Medium, 24% Small #### What Do G2 Reviewers Say About MoEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. ##### Cons - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. #### What Are Recent G2 Reviews of MoEngage? **["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) **["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)** **Rating:** 5.0/5.0 stars _— Abhijeet K._ [Read full review](https://www.g2.com/survey_responses/moengage-review-13211900) #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### [Textedly](https://www.g2.com/products/textedly/reviews) Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,392 #### How Do G2 Users Rate Textedly? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) - **API Integration:** 8.0/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind Textedly? - **Seller:** [Textedly](https://www.g2.com/sellers/textedly) - **Company Website:** www.textedly.com - **Year Founded:** 2015 - **HQ Location:** Los Angeles, CA - **Twitter:** @textedly\_ 400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bde44e1978ea2dc931990cb78c8ef78bc8eb746a281bbe06acb194bd63ec629&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18029956%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 66% Small, 28% Medium #### What Do G2 Reviewers Say About Textedly? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Textedly for its **responsive customer support** , helping them navigate SMS marketing with ease and confidence. - Users find Textedly remarkably **easy to use** , with an intuitive interface that simplifies mass text scheduling and tracking. - Users appreciate the **helpful customer support** of Textedly, quickly resolving issues and ensuring smooth SMS marketing experiences. - Users appreciate the **easy communication capabilities** of Textedly, enhancing customer engagement and response rates significantly. - Users love the **efficiency of text messaging** with Textedly, saving time and improving appointment confirmations. ##### Cons - Users find Textedly's pricing to be **expensive** , especially with fees for features that should be included in basic plans. - Users are disappointed with the **missing features** like text list storage and higher-than-expected pricing for additional capabilities. - Users express concerns about **SMS issues** such as message expiration, character counting, and limited app functionality. - Users find the **learning curve challenging** with setup and initial processes being complex and unclear. - Users find the **limited texting features** of Textedly restrict their communication efficiency and flexibility. #### What Are Recent G2 Reviews of Textedly? **["Textedly Is Easy to Use with truly Top-Tier Customer Support"](https://www.g2.com/survey_responses/textedly-review-13041290)** **Rating:** 5.0/5.0 stars _— Bethany V._ [Read full review](https://www.g2.com/survey_responses/textedly-review-13041290) **["Textedly helps conquer conference communication challenges!"](https://www.g2.com/survey_responses/textedly-review-13246228)** **Rating:** 5.0/5.0 stars _— Verified User in Museums and Institutions_ [Read full review](https://www.g2.com/survey_responses/textedly-review-13246228) #### What Are G2 Users Discussing About Textedly? - [What is Textedly used for?](https://www.g2.com/discussions/what-is-textedly-used-for) - 1 comment - [What are the features of SMS?](https://www.g2.com/discussions/textedly-what-are-the-features-of-sms) - [How much does Textedly cost?](https://www.g2.com/discussions/how-much-does-textedly-cost) - 2 comments - [How do you use Textedly?](https://www.g2.com/discussions/how-do-you-use-textedly) - 3 comments - [What is Textedly?](https://www.g2.com/discussions/what-is-textedly) - 2 comments ### [Podium](https://www.g2.com/products/podium/reviews) Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,026 #### How Do G2 Users Rate Podium? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) - **API Integration:** 8.2/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Podium? - **Seller:** [Podium](https://www.g2.com/sellers/podium) - **Company Website:** www.podium.com - **Year Founded:** 2014 - **HQ Location:** Lehi, UT - **Twitter:** @PodiumHQ 4,178 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69a2d95c333ec35bbf2027bf2b49f38aee41da678beec29147a1777113f278c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9203219%2F&secure%5Burl_type%5D=linkedin_company_website) 1,569 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, General Manager - **Top Industries:** Automotive, Retail - **Company Size:** 60% Small, 35% Medium #### What Do G2 Reviewers Say About Podium? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Podium for its **user-friendly design** , ensuring easy navigation and effective customer management. - Users commend Podium for its **fantastic support and user-friendly features** , ultimately enhancing business operations and customer engagement. - Users appreciate Podium's **unified communication capabilities** , seamlessly integrating messages across various platforms into one intuitive dashboard. - Users find **easy communication** with Podium vital for real-time customer engagement and access to previous messages. - Users praise the **excellent customer support** from Podium, enhancing business operations and increasing customer satisfaction seamlessly. ##### Cons - Users experience **messaging issues** in Podium, struggling to manage large volumes and retrieve past correspondence efficiently. - Users note the **lack of additional features** in Podium, affecting their service offerings and customer interaction experience. - Users find Podium has **limited features** , making it challenging to manage large message volumes and lacking integration with Hubspot. - Users find Podium's pricing to be **excessive** , particularly for small businesses seeking advanced features. - Users are frustrated with **poor customer support** , facing delays and unnecessary hurdles during the cancellation process. #### What Are Recent G2 Reviews of Podium? **["Fees less like a review collection tool and more like a digital front desk"](https://www.g2.com/survey_responses/podium-review-12877946)** **Rating:** 4.0/5.0 stars _— Neelakshi S._ [Read full review](https://www.g2.com/survey_responses/podium-review-12877946) **["Podium Transformed Our Agency Communication with Seamless on Demand Integrations"](https://www.g2.com/survey_responses/podium-review-12909019)** **Rating:** 5.0/5.0 stars _— Kenya A._ [Read full review](https://www.g2.com/survey_responses/podium-review-12909019) #### What Are G2 Users Discussing About Podium? - [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments - [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments - [What is podium app?](https://www.g2.com/discussions/what-is-podium-app) ### [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 756 #### How Do G2 Users Rate WebEngage? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Reporting:** 8.3/10 (Category avg: 8.4/10) - **API Integration:** 8.7/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind WebEngage? - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage 5,055 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website) 367 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About WebEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. - Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. - Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. - Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. - Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. ##### Cons - Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. - Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. - Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. - Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. - Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. #### What Are Recent G2 Reviews of WebEngage? **["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)** **Rating:** 4.5/5.0 stars _— Marmik S._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) **["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)** **Rating:** 5.0/5.0 stars _— Rahul K._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12701689) ### [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,206 #### How Do G2 Users Rate Dotdigital? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Reporting:** 7.9/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.4/10 (Category avg: 8.8/10) #### Who Is the Company Behind Dotdigital? - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital 15,898 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website) 476 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Medium, 40% Small #### What Do G2 Reviewers Say About Dotdigital? _AI-generated summary from verified user reviews_ ##### Pros - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. ##### Cons - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. #### What Are Recent G2 Reviews of Dotdigital? **["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)** **Rating:** 5.0/5.0 stars _— Mike H._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251) **["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128) #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 769 #### How Do G2 Users Rate Bloomreach? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Reporting:** 8.3/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Marketing Automation:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Bloomreach? - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration. - Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly. - Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue. - Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively. ##### Cons - Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability. - Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds. - Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use. #### What Are Recent G2 Reviews of Bloomreach? **["Discovery Dashboard and Merchandising Rules Made Campaign Tweaks Fast"](https://www.g2.com/survey_responses/bloomreach-review-13250340)** **Rating:** 4.5/5.0 stars _— Daniel C._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13250340) **["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### [Salesmsg](https://www.g2.com/products/salesmsg/reviews) 𝗦𝗮𝗹𝗲𝘀𝗺𝘀𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝘁𝗿𝗮𝗰𝗸𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗲𝘅𝘁 𝘁𝗼 𝗮 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽. Sales closes faster when every lead gets a response in under 60 seconds. Marketing runs SMS campaigns that actually get read, with a 98% open rate. Support handles more conversations without adding headcount. AI Agents work across every team and every stage of the funnel, responding, qualifying, routing, and following up automatically. It runs inside your CRM. Every text and call logs to the contact record automatically. Your team stays accountable and every manager sees exactly what's happening. What Salesmsg can do for your team: • Sales: automated first response, shared inbox, full rep visibility • Marketing: broadcasts, segmented campaigns, CRM-triggered sequences • Support: AI Agents that handle inbound 24/7, escalate when needed Real Results: • Cut daily recruiting work from 4 hours to 30 minutes with AI qualification • Dropped average lead response time from 27 to 21 minutes • Grew reps hitting quota from 3 to 13 after adding conversation visibility • 88% lift in response rate with AI Agents vs. manual follow-up Real conversations. Real results. That's how your team builds lasting customer relationships with Salesmsg. **Average Rating:** 4.7/5.0 **Total Reviews:** 409 #### How Do G2 Users Rate Salesmsg? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Reporting:** 8.2/10 (Category avg: 8.4/10) - **API Integration:** 8.1/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Salesmsg? - **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg) - **Company Website:** www.SalesMessage.com - **Year Founded:** 2017 - **HQ Location:** Delray Beach, FL - **Twitter:** @salesmsg 148 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=475df0982f2442bf884ac60a7e5d995cedc9b15c31dd7eb3bbb5200a18ffaf70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesmsg%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Sales - **Top Industries:** Health, Wellness and Fitness, Real Estate - **Company Size:** 68% Small, 27% Medium #### What Do G2 Reviewers Say About Salesmsg? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Salesmsg, finding it intuitive and convenient for patient communication. - Users find Salesmsg to facilitate **easy communication** , allowing effective interaction without disturbing patients too much. - Users value the **easy integration** with HubSpot, enhancing communication and workflow efficiency in their sales processes. - Users value the **seamless integration** of Salesmsg with HubSpot, enhancing communication and support efficiency. - Users value the **responsive customer support** of Salesmsg, enhancing their overall experience and resolution of issues. ##### Cons - Users desire a **dark mode** and the ability to upload **large images** , noting these missing features improve usability. - Users experience **messaging issues** with delivery and limitations, impacting their overall texting experience. - Users experience **sending issues** with blank panels and lack of feedback on message delivery, impacting usability. - Users report **SMS delivery issues** that can delay message viewing and cause unexpected calls during outgoing texts. - Users find the **slow loading** of the mobile app frustrating, often leading to reliance on the desktop version. #### What Are Recent G2 Reviews of Salesmsg? **["Easy-to-Navigate Platform with Regular Updates and Standout Support"](https://www.g2.com/survey_responses/salesmsg-review-12509445)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12509445) **["Salesmsg’s Intuitive Interface Makes Getting Started Effortless"](https://www.g2.com/survey_responses/salesmsg-review-12949481)** **Rating:** 4.0/5.0 stars _— Hannah G._ [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12949481) #### What Are G2 Users Discussing About Salesmsg? - [What is Salesmsg used for?](https://www.g2.com/discussions/what-is-salesmsg-used-for) ### [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message. **Average Rating:** 4.4/5.0 **Total Reviews:** 883 #### How Do G2 Users Rate Customer.io? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Reporting:** 7.5/10 (Category avg: 8.4/10) - **API Integration:** 8.3/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Customer.io? - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** customer.io - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO 4,948 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website) 574 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small, 36% Medium #### What Do G2 Reviewers Say About Customer.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface. - Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations. - Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools. - Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency. - Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation. ##### Cons - Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use. - Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options. - Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management. - Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements. - Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows. #### What Are Recent G2 Reviews of Customer.io? **["From Data to Live Campaigns Fast—Powerful Liquid Payloads and a Capable AI Agent"](https://www.g2.com/survey_responses/customer-io-review-13211547)** **Rating:** 4.5/5.0 stars _— Grace ._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-13211547) **["Easy to Start, Powerful Claude MCP Integrations, and Responsive Support"](https://www.g2.com/survey_responses/customer-io-review-13271539)** **Rating:** 4.5/5.0 stars _— Simon R._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-13271539) #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### [SlickText](https://www.g2.com/products/slicktext/reviews) SlickText is a comprehensive SMS marketing solution designed to help businesses establish and nurture valuable relationships with their audience through personalized and targeted text messaging. This platform offers a range of tools that enable users to effectively communicate with their customers, driving engagement and fostering loyalty. By leveraging the power of SMS, businesses can reach their audience directly on their mobile devices, ensuring timely and relevant interactions. The target audience for SlickText includes businesses of all sizes, from startups seeking to build their customer base to established enterprises looking to enhance their marketing strategies. The platform caters to various industries including restaurants, retail, churches, employee communications, nonprofits, creators, ecommerce, event venues, service-based businesses, healthcare, and more. Specific use cases for SlickText include sending promotional offers, event reminders, customer surveys, and appointment confirmations, all of which can significantly improve customer engagement and satisfaction. Key features of SlickText include user-friendly marketing tools that simplify the process of creating and managing SMS campaigns. The platform offers automated workflows that allow businesses to set up triggers for messages based on customer behavior, ensuring timely communication without the need for constant manual input. Additionally, SlickText provides advanced analytics that empower users to track the performance of their campaigns, enabling data-driven decisions that can enhance future marketing efforts. SlickText also offers more native integrations than most SMS marketing platforms, helping you connect texting with the tools your business already uses without relying on Zapier for every connection. Native integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Drip, HubSpot, Keap, Kit, Mailchimp, Make, Meta, Pinterest, Pipedrive, Salesforce, Shopify, Slack, and Zapier. For anything not listed, you can also use Zapier or Make to connect SlickText with thousands of additional apps. One of the standout benefits of SlickText is its ability to help businesses grow their subscriber lists effectively. With features designed to capture and retain customer information, users can expand their reach and increase their potential for conversions. The platform’s focus on personalized messaging allows businesses to tailor their communications to meet the specific needs and preferences of their audience, ultimately leading to higher engagement rates and improved revenue outcomes. SlickText's commitment to customer support further differentiates it in the SMS marketing landscape. With a team dedicated to assisting users at every stage of their marketing journey, businesses can feel confident in their ability to navigate the platform and maximize its features. This customer-centric approach ensures that users not only have access to powerful marketing tools but also receive the guidance they need to achieve their goals effectively. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,881 #### How Do G2 Users Rate SlickText? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) - **API Integration:** 9.0/10 (Category avg: 8.5/10) - **Marketing Automation:** 9.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind SlickText? - **Seller:** [SlickText](https://www.g2.com/sellers/slicktext) - **Company Website:** www.slicktext.com - **Year Founded:** 2012 - **HQ Location:** Nashville, TN and Jamestown, NY - **Twitter:** @SlickText 683 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e896ed0d40ad9e17646f48d3ab1f3ed4b29d416611a2b3de174613dfc2a7f35&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslicktext%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, President - **Top Industries:** Non-Profit Organization Management, Retail - **Company Size:** 66% Small, 18% Medium #### What Do G2 Reviewers Say About SlickText? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of SlickText, making it simple to send important updates effortlessly. - Users praise the **helpful customer support** , noting quick responses and seamless campaign management for their business needs. - Users find the **helpful customer support** invaluable for creating and sending successful text campaigns easily. - Users find SlickText **incredibly easy to use** , appreciating its intuitive interface and seamless onboarding process. - Users appreciate the **easy communication** features of SlickText, allowing simple messaging and interaction with customers and teams. ##### Cons - Users are frustrated by the **high costs** and limitations on message usage with SlickText, impacting their overall satisfaction. - Users express confusion over the **text cost system** , often relying on support to clarify their message limits. - Users find the platform lacks **advanced automation features** , limiting flexibility in multi-step workflows and integrations. - Users find the **limited features** of SlickText restrict their ability to track analytics and customize outcomes effectively. - Users face a **steep learning curve** with SlickText's dashboard and terminology, complicating the initial setup process. #### What Are Recent G2 Reviews of SlickText? **["Simple, robust, capable, and well-supported."](https://www.g2.com/survey_responses/slicktext-review-12666409)** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/slicktext-review-12666409) **["Effortless Mass Texting and Smart Keyword Campaigns with SlickText"](https://www.g2.com/survey_responses/slicktext-review-12927767)** **Rating:** 4.0/5.0 stars _— Nitin V._ [Read full review](https://www.g2.com/survey_responses/slicktext-review-12927767) #### What Are G2 Users Discussing About SlickText? - [What is SlickText used for?](https://www.g2.com/discussions/what-is-slicktext-used-for) - 3 comments ### [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Reporting:** 7.9/10 (Category avg: 8.4/10) - **API Integration:** 8.6/10 (Category avg: 8.5/10) - **Marketing Automation:** 8.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind Iterable? - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable 2,603 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 873 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. ##### Cons - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. #### What Are Recent G2 Reviews of Iterable? **["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) **["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments - ‹ Prev ‹ Prev - 1 - [2](/categories/sms-marketing/mid-market?order=g2_score&page=2#product-list) - [3](/categories/sms-marketing/mid-market?order=g2_score&page=3#product-list) - [4](/categories/sms-marketing/mid-market?order=g2_score&page=4#product-list) - [5](/categories/sms-marketing/mid-market?order=g2_score&page=5#product-list) - [6](/categories/sms-marketing/mid-market?order=g2_score&page=6#product-list) - [Next › Next ›](/categories/sms-marketing/mid-market?order=g2_score&page=2#product-list) Spotlight Categories [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce) [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Relational Databases](https://www.g2.com/categories/relational-databases) [Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm) [Password Managers Software](https://www.g2.com/categories/password-managers) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse SMS Marketing Themes](/categories/sms-marketing/themes)