Top Free SMS Marketing Software

Check out our list of free SMS Marketing Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all SMS Marketing Software to ensure you get the right product.

Results: 58
(6,446)4.6 out of 5
Optimized for quick response
Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

UH
There are many customizations and the customer service is prompt. Their live chat has been very helpful. They also have automations which help with... Read review
UH
The advanced logic capabilities are great and exactly what we were looking for. This is far and away the best benefit in my opinion (note: we are... Read review
(1,105)4.6 out of 5
Optimized for quick response

Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and team at every customer touchpoint

AA
I love that the App is very similar to the PC version. Read review
UA
We really enjoyed the review automations! We seemed to get a decent amount of reviews when we sent those out and it was incredibly easy to do. Need... Read review
(1,126)4.6 out of 5
Entry Level Price:$0 / month

Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automat

MP
Drag and drop editor Easy to learn and create emails Import contacts and categorize them free for small campaigns Read review
Marli E.
ME
Like many, I was using mailchimp for a very long time but because our email list isn't that robust, I never wanted to upgrade to a paid account.... Read review
(203)4.6 out of 5
Entry Level Price:$25 per Month

Send mass text alerts. Provide customer service. Create automated campaigns. SimpleTexting’s powerful text marketing features let you do it all. There’s a reason that Fortune 500 companies, small businesses, nonprofits, healthcare providers, churches, and other organizations use SimpleTexting to reach their audiences—it really works. Our pricing plans are flexible and our intuitive features are designed to help you grow. Whether you need to message thousands at once or have 1-on-1 conversations,

AR
Ease of individuals joining...all people have to do is type a keyword and on the list they go! Read review
Steve O.
SO
The staff is very friendly, and always seem eager to help deploy or develop the perfect marketing system. They're constantly upgrading and tweaking... Read review
(381)4.8 out of 5
Optimized for quick response

See why over 25,000 organizations use DialMyCalls to easily send text messages, phone calls and/or e-mails to an entire group of people in seconds! For over 10 years DialMyCalls has been a leader in mass notifications sending millions of messages per year. Our platform is used by tens of thousands of organizations around the US & Canada for everything from every day staffing notifications to emergency notification messages sent out in times of crisis. Our platform is entirely web based me

HG SchoolBridge Y.
HY
DialMyCalls has made reaching our participants a lot more efficiently! We used to use a different provider for mass calling but the texting... Read review
Brenda C.
BC
Using dial my calls has made sending out messages to multiple parents a dream come true. There was no hassle working with the website or recording... Read review
(974)4.8 out of 5
Optimized for quick response

Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

JT
The 2 main reasons we use Birdeye are for location data clean up, and Google Reviews. With the number of projects we have, and the small team with... Read review
UM
They made the initial set up so easy and was there every step of the way. Great company to help build your practice and easy way to connect to... Read review
(115)4.7 out of 5

BulkSMS.com provides application-to-person (A2P) messaging services to large and small businesses, public benefit organisations and individuals. Using our platform, our clients are able to quickly deploy short and important SMS text messages. Our SMS platform allows for SMS API integration, SMS voting, SMS information services, SMS campaigns and more.

Jeff P.
JP
The ability to send messages directly from the app is a great feature, as is the queued sending and the ability to send to either individuals or... Read review
UP
a) Very convenient and easy to use platform for bulk marketing to reach a large number of users b) Very low set up cost and high flexibility: We... Read review
(536)4.6 out of 5
Optimized for quick response
Entry Level Price:0 USD/ Mo

Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

FK
Omnisend is really easy to use. It is very well developed and at an affordable price. The analytics and revenue tracking is one of the best things... Read review
Vinod R.
VR
Analytics and Reporting Cost Easy to use Read review
(91)4.9 out of 5

SlickText provides businesses and organizations in the United States and Canada with a feature-rich and cost-effective solution for SMS marketing and mass text messaging. Their cutting edge platform and unique, hands-on approach to customer success give their users the knowledge and tools to execute successful mobile marketing and communications strategies. SlickText is known for an intuitive, easy to navigate platform coupled with responsive customer service. Their knowledge of compliance and

AM
It integrates seamlessly with MailChimp and HubSpot - two tools I use frequently. I also love the embed form for my website. Read review
HB
I like the ability to have a free option for smaller organizations. Read review
(80)4.9 out of 5
Entry Level Price:$0 Unlimited credits

Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing. Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store. Sync your Shopify store data within minutes and activate default text marketing automations like abandoned cart

CR
All the keyword and segment features! . Read review
Africa On M.
AM
I love the customer service experience! The team is always available and puts forth the effort to ensure my questions are answered. The app is very... Read review
(90)4.7 out of 5

Zipwhip provides Texting for Business to help companies of all sizes engage with their customers faster and more effectively. With Zipwhip, a business can text (SMS) enable their existing landline, VoIP or toll-free number and text customers using convenient desktop, web and mobile apps. Additionally, Zipwhip's texting solution integrates with many of the top software applications, making it easy to add texting to existing workflows.

Alejandro D.
AD
Zipwhip's price is very low compared to the competition. Additionally, the ability to connect with their API allows customizing the experience. Read review
Jonah B.
JB
I love the ability to blast out messages to large spreadsheets of contacts at once instead of individual messages which takes a lot of time. I am... Read review
(78)4.8 out of 5
Optimized for quick response

Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. To learn more about Attentive or to request a demo, visit www.attentivemobile.com.

James W.
JW
White Glove Support, Ease of use on the website Read review
TF
It's incredibly robust and works synergistically with our ESP, Klaviyo. Easy integration and really great rates as well. Attentive also uses a... Read review
(66)4.6 out of 5

TXT180 is a bulk text messaging software that can be used to send sms marketing messages to customers or other opt-in contact lists. This web-based software is easy to use from any computer, phone, tablet, or our free phone app. Customers use the TXT180 text blast software to keep their contacts updated with the latest information and special offers. TXT180 provides two-way text messaging so businesses can receive valuable feedback and build relationships with their clients. Our free trial offer

AH
An easy way to increase sales immediately with a couple of keystrokes and more effective than email marketing. Able to target our customers... Read review
JP
I have it set to text auto replies so customers can get information without having to call or engage directly with staff if they don't want to. Read review
(57)4.6 out of 5
Optimized for quick response
Entry Level Price:$0 per month

Mobiniti is a modern SMS Marketing Platform created for today's marketers and consumers known for being robust, intuitive, easy-to-use, and affordable. With our delivery guarantees, instant send times, and free unlimited support try us today and see why we are different. Features: coupons/wallets, opt-in pages, contests, rewards, automation, & 40+ other exclusive features! Integrations: Zapier (1,500+ popular apps), Shopify, Mailchimp, Constant Contact, Infusionsoft, Tracking Pixels, Facebo

KE
Mobitini has been a great find for us since it has simplified communication with all our clients by helping us in our SMS campaigns, thanks to... Read review
VC
ability to send MMS and rollover credits. Read review
(96)4.2 out of 5
Optimized for quick response

The high-tech world we live in has opened up new possibilities for how sales and marketing teams can build meaningful relationships with their prospects and customers. The innovation of mobile channels has created an outlet that many companies aren’t currently utilizing. Having trouble qualifying leads, converting prospects, or engaging with your customers? This is where Sonar mends the gap. Sonar is a leading business-text communication platform. With dozens of integrations, seamlessly connect

UR
I love how I can send messages right through my computer. Read review
(57)4.6 out of 5
Optimized for quick response

Heymarket is business text messaging for teams. They get shared inboxes for messaging with customers, partners, and employees. The other side never needs to install an app and gets normal SMS, Facebook, and Apple Business Chat messages. Employees stay productive with business grade productivity features such as templates, assignments, scheduled messages, and more. Administrators get enterprise grade controls such as roles and permissions, built in reports, custom fields, integrations, and a ful

AL
I like the functionality of the product and the pricing structure is much better than competitors. Clio integration is spot on. Read review
AA
I thought the interface was easy to use! Read review
(37)4.3 out of 5

TextMagic offers a fully featured business SMS platform to enhance communications and improve business operations. You can send texts messages online to your staff and customers, import contacts and manage lists all through your TextMagic account. Integrate our SMS gateway with your website or software using SMS API tools and add text messaging to your business workflow. Use our dedicated or shared SMS numbers to receive inbound SMS and replies to your text messages from customers and staff.

Jim W.
JW
Text Magic is very easy to use and the cost is minimal. Read review
UT
TextMagic's ease of use and configuration allows my team to add members, setup different client groups and provision new virtual phone numbers in a... Read review
(102)4.6 out of 5
Entry Level Price:$0

ManyChat is the #1 platform for Chat Marketing in the world. Starting in 2016, ManyChat has been used by hundreds of thousands of businesses worldwide for automating their Facebook Messenger Experience for their FB pages. With the ability to send SMS and Email now directly through ManyChat, businesses can create full automation sequences and reach their customers across multiple platforms. This is what Chat Marketing is and what ManyChat is.

CARLOS EDUARDO R.
CR
Since our agency is focused in providing marketing solutions for small business, ManyChat (even in its free versions) help us delivery great... Read review
Eliseu M.
EM
Is a very easy to understand app. Very powerful. And integrates very well with Facebook. The free version is very good and I am very much decided... Read review
(29)4.4 out of 5
Entry Level Price:$10 per month

Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer

AN
Customer support requests are answered promptly, a low cost and simple option that gets the job done. Read review
AM
Customer Service Easy to use Price Reports Read review
(491)4.6 out of 5
Optimized for quick response

What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselves—brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Creating deeper, higher-value customer relationships

Alex C.
AC
I was originally using MailChimp for my online business because of its easy integration with Shopify and cheap rates. In my opinion, Klaviyo offers... Read review
BS
It has many attractive templates to consolidate great email marketing work. It has given a lot of continuity and success to the advertising... Read review
(25)4.6 out of 5

SMS Marketing Services made easy. Instantly send 10 or 100,000 SMS Text messages to any mobile phone number. Easily build a opt-in subscriber list. Schedule text messages to go out any time you want. Track text message delivery. Whether you’re sending mobile text messages for marketing alerts, sales events, coupons, discounts, announcements, or notifications.. Textedly makes communicating with your contacts easy and efficient. Import contacts and manage lists all through your Textedly account.

John O.
JO
I did a lot of looking around for a bulk texting platform and no one comes close to matching Textedly's costs. I was actually skeptical of their... Read review
AS
I like the ease of use for the platform. It is easy to set and use on a daily basis. The dashboard and menus on the software are very intuititve... Read review
(22)4.6 out of 5

TextMarks is an SMS service that gives businesses the power to instantly reach their audience directly on their mobile phones. TextMarks’s text messaging platform makes it easy to send and schedule mass texts, distribute information and capture leads via SMS. Since 2006, TextMarks reliable and trusted SMS platform has enabled thousands of customers to grow their business, increase customer and employee engagement and deliver timely information to more than 10 million users in the U.S. SMS Produ

Manuel G.
MG
It is a software with an excellent appearance, and also very easy to use, I love that it has a very safe and reliable system, it also has the... Read review
(19)4.2 out of 5
Entry Level Price:$69

Mailify is a leading-edge email marketing and SMS software based in Europe. Ideal for growing companies that want to stand out from the crowd, with the help of an innovative tool and the advice of a team of experts that are sticklers for perfection. Let’s start with the basics. Mailify is a complete solution that allows you to manage your contact lists, segment your database and automate your campaigns. It has plugins to the most popular everyday platforms, such as Wordpress, Google Analytics

UC
I I love the number of templates more than 70 which then choose as I wish and easily edit them to create my newsletters without much trouble or... Read review
Alberto B.
AB
It is a large multi-scale platform where I can create sports marketing campaigns to boost my training and organization in search of attracting new... Read review
(118)4.7 out of 5
Optimized for quick response

Swell helps you grow your business by putting your reputation to work. You focus on doing a great job and let Swell make sure everyone knows about it. When you look as good online as you do in person, new customers will come your way. Swell does it by capturing way more reviews and feedback than competing solutions (like, tons more), while giving you tools to engage with customers and prospects in real-time. With more reviews and better engagement, you’ll look awesome online, rank higher in sear

RM
Like the price point and month to month contract as we are a seasonal business. Very easy to communicate with. always got back to me quickly with... Read review
Angela B.
AB
multiple functions available- reviews, chats, scheduling etc.. Read review
(22)4.5 out of 5

Quiq helps brands present their customers with consistently jaw-dropping customer experiences across SMS/text messaging, rich messaging, web chat, and social channels. With Quiq’s Conversational Engagement Platform, companies can easily orchestrate commerce and service conversations involving both bots and humans. We think businesses should engage with their customers in the same ways people communicate with their friends. When customers can reach you how they want to reach you, when they want

AI
The support from the team was superb. They were always hyper-responsive. Read review
(14)5.0 out of 5

Frizbit is a multi-channel Marketing Orchestration Platform helping marketing teams of transactional internet businesses to bring their customers back to their websites Via Frizbit, internet companies can deliver optimised and personalised engagement experiences to their users by sending automated and hyper-personalised messages based on user behaviour on both desktop and mobile devices. It allows marketers to create automated campaigns for each stage they abandon their journey such as cart a

EG
It is quite easy to install and start using Frizbit. You can install the solution simply by adding js codes to your website directly. Even for... Read review
(8)4.1 out of 5
Entry Level Price:35 per month

Simple, scalable, two-way business texting. Salesmsg makes it easy to send, receive, and manage text message conversations online.

WA
After using the 14-day trail I fell in love with Salesmsg. I love the fact that I never miss a call because of its built-in call forwarding... Read review
(16)4.8 out of 5

Voice and Text messaging software to connect with your supporters. Automatically gather people's names and emails via SMS opt-in. Get thousands of volunteers working from any location talk to your supporters using phone banking and peer to peer texting. Remind your supporters about election dates and to go out to vote using voice broadcasting. Sophisticated software for the biggest political parties, yet simple enough for a cause! The only solution that smoothly integrates with your CRM. Reach

Kimberlee L.
KL
YOU GUYS ROCK!!! We have had some feedback on the text area on ways to track the responses and the team jumped right in and made some adjustments... Read review
UE
I love the phone banking aspect of it it's perfect for getting new businesses to want our services..we have so many people needing jobs this helps... Read review
(22)4.8 out of 5
Optimized for quick response

Drive 30-40% of your revenue with Sendlane email marketing automation platform. Sendlane helps generate more revenue, increase retention, and automate personalized experiences for your customers. Get a personalized demo with a Sendlane email expert to learn more. Ready to take a test drive? Get your free 14-day trial of Sendlane today, no credit card required! Features: - Email Marketing - Marketing Automation - SMS Marketing - Experiments - Multivariate Testing - Sendlane Beacon - Tracking -

CM
I love Sendlane! Been a client for over a year now and there’s nothing short of what this platform can do. It’s ultra robust and give me the power... Read review
Misha W.
MW
The combination of the simple to use interface and "commonsenseness" of the software, combined with it's advanced and powerful features makes it a... Read review
(6)4.4 out of 5

ClickSend helps businesses communicate with their customers and staff like never before in the moments that matter on the channels, they use every day. ClickSend powers billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging to letters and fax all done via online dashboard or API. ClickSend is Business Communication. Solved.

Ramón C.
RC
We decided to start using ClickSend for 2 main reasons. The first one ClickSend is a pretty easy platform to send SMS you just sign up import your... Read review

Top 10 Free SMS Marketing Software in 2021

  • ActiveCampaign
  • Podium
  • Sendinblue
  • SimpleTexting
  • DialMyCalls

Learn More About SMS Marketing Software

What is SMS Marketing Software?

SMS marketing software offers businesses the ability to communicate with their customers through text messages. Short message service (SMS) is a desirable form of communication because it is a built-in component of most mobile phones, so customers are not required to download or use a specific software to receive messages. Businesses also prefer SMS marketing because SMS campaigns receive extremely high open rates compared to email marketing. Organizations use SMS marketing to deliver bulk SMS campaigns as well as engage in two-way conversations with customers. These products also offer features to analyze the success of SMS campaigns, so marketers are able to determine which campaigns are working and improve their strategies accordingly.

Text message marketing software typically connects with a business’ existing technology stack through partner integrations or a developer API. Since SMS marketing is a popular companion to email marketing, mobile messaging is included as an integrated feature of some marketing automation software. When purchasing an SMS marketing product, businesses should determine whether they need a standalone SMS solution that plays well with their existing tech stack or a multi-channel marketing platform to replace their current software.

Key Benefits of SMS Marketing Software

  • Deliver and analyze SMS campaigns
  • Send mass text message promotions to customers, immediately
  • Communicate with customers and prospects via two-way messaging
  • Build customer loyalty and engagement with coupons and personalization
  • Improve marketing open rates and conversion rates
  • Comply with privacy regulations through opt-in subscriptions

Why Use SMS Marketing Software?

Immediate and direct communication — For many businesses, SMS is an important communication channel because it allows marketers, sales professionals, and customer service agents to reach customers immediately and directly with short, personal messages. Once an SMS message is sent, the targeted user’s mobile device receives it almost instantaneously. Most consumers have a strong personal attachment to their phones and use text messaging to chat with their friends and family. As a result, SMS messages are opened soon after they are received.

Brand awareness — SMS marketing is an inexpensive and effective way to raise brand awareness. Almost everyone has their own mobile device, so marketers use mobile messaging to reach consumers who may be less responsive to email marketing or advertising. SMS marketing is used to send a wide range of marketing messages to remind consumers of a brand and encourage repeat purchases. Common campaigns include promotions, coupons, polls and surveys, and text-to-win sweepstakes.

Customer engagement — One of the greatest benefits of SMS marketing is that it facilitates private, two-way messaging between a brand and its customers. This makes it easier for a customer to contact the business with inquiries or feedback. For example, a salon may send their client a reminder about an upcoming appointment. The client may respond to the text to reschedule without needing to reach out through another channel. When the salon receives the client’s request, they are able to reschedule the client’s appointment quickly and update the client through their preferred channel (SMS). By encouraging this type of convenient two-way communication, businesses improve customer experience.

Who Uses SMS Marketing Software?

Despite its name, marketing isn’t the only use case for SMS marketing software. Sales and customer service teams are increasingly using these tools to interact with customers and build relationships with prospects. Some SMS marketing softwares are designed to support all three of these activities, but others may have unique features tailored specifically to customer service, sales, or marketing. When comparing SMS communication products, businesses should establish each team’s goals, initiatives, and needs for the SMS channel.

Marketing — Marketing teams use SMS marketing software for many different purposes, such as offering discounts, soliciting feedback, and nurturing leads. Text messages are seen as a more personal form of communication than other marketing channels because customers have a very close relationship with their phones. Additionally, messages are tailored to a specific customer’s preferences and past behaviors. For example, a restaurant marketer might let their VIP customers know about an exclusive promotion, or a hotel marketer may text a recent guest to request a review on their stay.

Sales — SMS communication has become a powerful tool for salespeople to engage with their prospects and nurture leads. Some text marketing solutions offer contact management features, enabling sales teams to view a contact’s interaction history and track their leads through the sales pipeline.

Customer service — Due to the popularity of mobile messaging, SMS marketing is becoming an increasingly common solution for customer support. In fact, business texting features may be supported by customer service products such as conversational customer engagement software and help desk software. SMS marketing software makes it simple for customers to contact to customer service departments for help, and these solutions include features like skill-based routing and customer lookup to ensure tickets are handled efficiently.

Kinds of SMS Marketing Software

Though the premise of SMS marketing may be simple, there are a few different ways for businesses to leverage these tools. Businesses should evaluate each product’s features and functionality to determine the best fit for their initiatives.

SMS gateway API — An SMS gateway allows a computer to send and receive SMS or Multimedia Messaging Service (MMS) messages to a capable device (typically a mobile phone) through a telecommunications network. Some SMS marketing solutions offer an API which enables businesses to connect their existing applications to an SMS gateway. With this type of solution, developers may text enable an organization’s current communications applications rather than purchasing a separate solution.

Text marketing platform — For companies that cannot or don’t need to integrate SMS into their existing tech stack, text marketing platforms are a cost-effective alternative. These platforms allow businesses to reserve their own phone number or short code which is used for subscribers to opt-in to receive messages. Marketers, salespeople, and customer service agents may then send and receive SMS messages directly through the platform.

Marketing automation — Some marketing automation platforms, as well as email marketing tools, include SMS as a channel. These products are optimal for businesses that are seeking to adopt or replace a multi-channel solution, rather than an SMS-only product.

SMS Marketing Software Features

SMS marketing tools differ in functionality based on their intended use cases. Below are some of the most common features found in SMS marketing software:

Bulk SMS — Bulk SMS allows marketers to send mass promotional text messages to large groups of subscribers at the same time. These types of messages are typically not personalized but may include promotions, coupons, or flash sales. Outside of marketing, bulk SMS may also be used to deliver important business information or emergency alerts, which may be particularly useful for emergency closures, updated business hours, or health and safety warnings.

Two-way messaging — Two-way messaging allows for private, one-to-one conversations between a company and its customers. These features are commonly used by salespeople and customer service teams.

Transactional SMS — In addition to bulk SMS and two-way messaging, SMS platforms may allow for a third type of business texting: transactional SMS. Similar to transactional email software, transactional SMS messages are triggered when a customer performs a certain action. For example, when a customer makes a purchase on an e-commerce site, the SMS marketing software would trigger a transactional SMS to be delivered to the customer’s mobile phone with an order confirmation.

Multimedia messaging service (MMS) — While SMS refers to the 160-character text messages we receive on our mobile phones, MMS refers to the images, videos, and audio files we receive. Most SMS marketing solutions also support MMS, allowing marketers to include photos or other multimedia in their campaigns. MMS messages have a higher character limit than SMS, but these messages are more expensive to send.

Scheduling — Text scheduling features allow users to automate their SMS marketing campaigns. This permits marketers to plan their campaigns in advance and ensure SMS messages are delivered to customers at a specific date and time.

Reporting — Analytics are a key component of any marketing solution. SMS marketing software comes with built-in reporting features that inform users of campaign metrics such as delivery rates, open rates, click-through rates, and conversions. These features help marketers prove positive return on investment (ROI) to stakeholders and optimize future campaigns.

Potential Issues with SMS Marketing Software

Character limits — The standard character limit for an SMS message is 160 characters. These days, most phones rebuild and combine messages over 160 characters so a message of 161 characters would still be delivered as a single text; however, the sender is charged for two messages. As a result, it is a best practice to keep SMS messages brief.

Opt-in regulations — When it comes to SMS marketing, it is essential for businesses to ensure they receive permission from customers to continue texting them. Subscribers typically opt-in to receive SMS promotions when filling out a form on a business’ website or by texting a keyword to the business’ phone number. Following opt-in regulations is simple enough, but companies should also strive to provide clear instructions on how customers can opt-out of SMS updates.