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SMS Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best SMS Marketing Software for Enterprise Businesses

    Products classified in the overall SMS Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business SMS Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business SMS Marketing category.

    In addition to qualifying for inclusion in the SMS Marketing Software category, to qualify for inclusion in the Enterprise Business SMS Marketing Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

    Top 5 SMS Marketing Software for Enterprise Businesses

    • EZ Texting
    • Sendinblue
    • TextUs
    • Sonar
    • WebEngage

    Compare Enterprise Business SMS Marketing Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (429)4.5 out of 5
    Optimized for quick response

    EZ Texting is the #1 SMS marketing software for business. Founded in 2004, EZ Texting has served over 160K customers, setting the standard for business texting. Our cloud-based messaging solutions allow businesses of all sizes in the U.S. and Canada to reach and engage their mobile audiences.

    (1,126)4.6 out of 5
    Entry Level Price:$0 / month

    Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automat

    (52)4.7 out of 5

    TextUs is an enterprise texting solution that allows businesses to have engaging conversations at scale with customers and employees with 10x the response rates of email and voice. Maximize conversion to revenue by giving your team members the best solution for engaging customers and employees along their journey with your organization.

    (96)4.2 out of 5
    Optimized for quick response

    The high-tech world we live in has opened up new possibilities for how sales and marketing teams can build meaningful relationships with their prospects and customers. The innovation of mobile channels has created an outlet that many companies aren’t currently utilizing. Having trouble qualifying leads, converting prospects, or engaging with your customers? This is where Sonar mends the gap. Sonar is a leading business-text communication platform. With dozens of integrations, seamlessly connect

    (116)4.6 out of 5
    Optimized for quick response

    WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notificati

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    Check out the G2 Grid® for the top SMS Marketing Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
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    Sendinblue
    WebEngage
    EZ Texting
    TextUs
    Sonar
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    Learn More About SMS Marketing Software

    What is SMS Marketing Software?

    SMS marketing software offers businesses the ability to communicate with their customers through text messages. Short message service (SMS) is a desirable form of communication because it is a built-in component of most mobile phones, so customers are not required to download or use a specific software to receive messages. Businesses also prefer SMS marketing because SMS campaigns receive extremely high open rates compared to email marketing. Organizations use SMS marketing to deliver bulk SMS campaigns as well as engage in two-way conversations with customers. These products also offer features to analyze the success of SMS campaigns, so marketers are able to determine which campaigns are working and improve their strategies accordingly.

    Text message marketing software typically connects with a business’ existing technology stack through partner integrations or a developer API. Since SMS marketing is a popular companion to email marketing, mobile messaging is included as an integrated feature of some marketing automation software. When purchasing an SMS marketing product, businesses should determine whether they need a standalone SMS solution that plays well with their existing tech stack or a multi-channel marketing platform to replace their current software.

    Key Benefits of SMS Marketing Software

    • Deliver and analyze SMS campaigns
    • Send mass text message promotions to customers, immediately
    • Communicate with customers and prospects via two-way messaging
    • Build customer loyalty and engagement with coupons and personalization
    • Improve marketing open rates and conversion rates
    • Comply with privacy regulations through opt-in subscriptions

    Why Use SMS Marketing Software?

    Immediate and direct communication — For many businesses, SMS is an important communication channel because it allows marketers, sales professionals, and customer service agents to reach customers immediately and directly with short, personal messages. Once an SMS message is sent, the targeted user’s mobile device receives it almost instantaneously. Most consumers have a strong personal attachment to their phones and use text messaging to chat with their friends and family. As a result, SMS messages are opened soon after they are received.

    Brand awareness — SMS marketing is an inexpensive and effective way to raise brand awareness. Almost everyone has their own mobile device, so marketers use mobile messaging to reach consumers who may be less responsive to email marketing or advertising. SMS marketing is used to send a wide range of marketing messages to remind consumers of a brand and encourage repeat purchases. Common campaigns include promotions, coupons, polls and surveys, and text-to-win sweepstakes.

    Customer engagement — One of the greatest benefits of SMS marketing is that it facilitates private, two-way messaging between a brand and its customers. This makes it easier for a customer to contact the business with inquiries or feedback. For example, a salon may send their client a reminder about an upcoming appointment. The client may respond to the text to reschedule without needing to reach out through another channel. When the salon receives the client’s request, they are able to reschedule the client’s appointment quickly and update the client through their preferred channel (SMS). By encouraging this type of convenient two-way communication, businesses improve customer experience.

    Who Uses SMS Marketing Software?

    Despite its name, marketing isn’t the only use case for SMS marketing software. Sales and customer service teams are increasingly using these tools to interact with customers and build relationships with prospects. Some SMS marketing softwares are designed to support all three of these activities, but others may have unique features tailored specifically to customer service, sales, or marketing. When comparing SMS communication products, businesses should establish each team’s goals, initiatives, and needs for the SMS channel.

    Marketing — Marketing teams use SMS marketing software for many different purposes, such as offering discounts, soliciting feedback, and nurturing leads. Text messages are seen as a more personal form of communication than other marketing channels because customers have a very close relationship with their phones. Additionally, messages are tailored to a specific customer’s preferences and past behaviors. For example, a restaurant marketer might let their VIP customers know about an exclusive promotion, or a hotel marketer may text a recent guest to request a review on their stay.

    Sales — SMS communication has become a powerful tool for salespeople to engage with their prospects and nurture leads. Some text marketing solutions offer contact management features, enabling sales teams to view a contact’s interaction history and track their leads through the sales pipeline.

    Customer service — Due to the popularity of mobile messaging, SMS marketing is becoming an increasingly common solution for customer support. In fact, business texting features may be supported by customer service products such as conversational customer engagement software and help desk software. SMS marketing software makes it simple for customers to contact to customer service departments for help, and these solutions include features like skill-based routing and customer lookup to ensure tickets are handled efficiently.

    Kinds of SMS Marketing Software

    Though the premise of SMS marketing may be simple, there are a few different ways for businesses to leverage these tools. Businesses should evaluate each product’s features and functionality to determine the best fit for their initiatives.

    SMS gateway API — An SMS gateway allows a computer to send and receive SMS or Multimedia Messaging Service (MMS) messages to a capable device (typically a mobile phone) through a telecommunications network. Some SMS marketing solutions offer an API which enables businesses to connect their existing applications to an SMS gateway. With this type of solution, developers may text enable an organization’s current communications applications rather than purchasing a separate solution.

    Text marketing platform — For companies that cannot or don’t need to integrate SMS into their existing tech stack, text marketing platforms are a cost-effective alternative. These platforms allow businesses to reserve their own phone number or short code which is used for subscribers to opt-in to receive messages. Marketers, salespeople, and customer service agents may then send and receive SMS messages directly through the platform.

    Marketing automation — Some marketing automation platforms, as well as email marketing tools, include SMS as a channel. These products are optimal for businesses that are seeking to adopt or replace a multi-channel solution, rather than an SMS-only product.

    SMS Marketing Software Features

    SMS marketing tools differ in functionality based on their intended use cases. Below are some of the most common features found in SMS marketing software:

    Bulk SMS — Bulk SMS allows marketers to send mass promotional text messages to large groups of subscribers at the same time. These types of messages are typically not personalized but may include promotions, coupons, or flash sales. Outside of marketing, bulk SMS may also be used to deliver important business information or emergency alerts, which may be particularly useful for emergency closures, updated business hours, or health and safety warnings.

    Two-way messaging — Two-way messaging allows for private, one-to-one conversations between a company and its customers. These features are commonly used by salespeople and customer service teams.

    Transactional SMS — In addition to bulk SMS and two-way messaging, SMS platforms may allow for a third type of business texting: transactional SMS. Similar to transactional email software, transactional SMS messages are triggered when a customer performs a certain action. For example, when a customer makes a purchase on an e-commerce site, the SMS marketing software would trigger a transactional SMS to be delivered to the customer’s mobile phone with an order confirmation.

    Multimedia messaging service (MMS) — While SMS refers to the 160-character text messages we receive on our mobile phones, MMS refers to the images, videos, and audio files we receive. Most SMS marketing solutions also support MMS, allowing marketers to include photos or other multimedia in their campaigns. MMS messages have a higher character limit than SMS, but these messages are more expensive to send.

    Scheduling — Text scheduling features allow users to automate their SMS marketing campaigns. This permits marketers to plan their campaigns in advance and ensure SMS messages are delivered to customers at a specific date and time.

    Reporting — Analytics are a key component of any marketing solution. SMS marketing software comes with built-in reporting features that inform users of campaign metrics such as delivery rates, open rates, click-through rates, and conversions. These features help marketers prove positive return on investment (ROI) to stakeholders and optimize future campaigns.

    Potential Issues with SMS Marketing Software

    Character limits — The standard character limit for an SMS message is 160 characters. These days, most phones rebuild and combine messages over 160 characters so a message of 161 characters would still be delivered as a single text; however, the sender is charged for two messages. As a result, it is a best practice to keep SMS messages brief.

    Opt-in regulations — When it comes to SMS marketing, it is essential for businesses to ensure they receive permission from customers to continue texting them. Subscribers typically opt-in to receive SMS promotions when filling out a form on a business’ website or by texting a keyword to the business’ phone number. Following opt-in regulations is simple enough, but companies should also strive to provide clear instructions on how customers can opt-out of SMS updates.

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