# Best SMS Marketing Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   SMS marketing software, also known as business text messaging software, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way engagement to drive brand loyalty and customer interaction.

### Core Capabilities of SMS Marketing Software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common Use Cases for SMS Marketing Software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action.
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates.
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups.
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions.
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications.
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging.
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights.
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach.
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns.

### How SMS Marketing Software Differs from Other Tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within broader platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider [push notification software](https://www.g2.com/categories/push-notification) or [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

### Insights from G2 on SMS Marketing Software

Based on category trends on G2, the value of fast, high-engagement communication, the ease of sending bulk messages, and the impact of two-way texting for sales and customer service interactions.





## Category Overview

**Total Products under this Category:** 562


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 91,600+ Authentic Reviews
- 562+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best SMS Marketing Software At A Glance

- **Leader:** [Attentive](https://www.g2.com/products/attentive/reviews)
- **Highest Performer:** [Privy](https://www.g2.com/products/privy/reviews)
- **Easiest to Use:** [Textla](https://www.g2.com/products/textla/reviews)
- **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews)
- **Best Free Software:** [SlickText](https://www.g2.com/products/slicktext/reviews)


---

**Sponsored**

### ClickSend

ClickSend is a simple, reliable SMS platform built for businesses that can't afford to miss a message. It’s seriously simple infrastructure that works straight out of the box — and keeps working as you grow. Backed by genuinely helpful 24/7 support from people who actually know their stuff. Send from the Dashboard in just a few clicks — or straight from your email inbox. Build with our clean, well-loved API docs. Or connect through hundreds of integrations and slot it straight into the tools your team already uses. Most users are up and sending within minutes. No developers required (but if you have one, they'll love us too). Why 90,000+ businesses and developers choose ClickSend: · Direct carrier routes to 190+ countries — no middlemen, no grey routes · 99.95%+ uptime so your messages go out when it matters · Lightning-fast delivery for time-sensitive comms · Pay-as-you-go pricing — scale up, scale down, only ever pay for what you send · 24/7 support from real people who actually understand the platform It's built for operational messaging as much as marketing. Appointment reminders, delivery notifications, 2FA codes, staff alerts, booking confirmations — the communications that keep a business running day to day. Trusted by healthcare and wellness clinics, financial services, real estate agencies, education providers, event organisers, construction companies and not-for-profits — and the developers building messaging into their products and workflows.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138049&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%2Fenterprise&secure%5Btoken%5D=b79e8916cc1b916e88bb77dde2a174663c52a5f3bd0d07f601dbd3f996f22944&secure%5Burl%5D=https%3A%2F%2Ftry.clicksend.com%2Fen%2Fstart-sending%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dppc_campaign&secure%5Burl_type%5D=free_trial&secure%5Bvisitor_segment%5D=180)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Attentive](https://www.g2.com/products/attentive/reviews)
  Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,374

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Automation:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Attentive](https://www.g2.com/sellers/attentive)
- **Company Website:** https://attentive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **Twitter:** @attentivehq (9,711 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/27249903/ (1,507 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Director
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 55% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (429 reviews)
- Customer Support (348 reviews)
- Helpful (311 reviews)
- User-Friendly (185 reviews)
- Easy Setup (169 reviews)

**Cons:**

- Expensive (106 reviews)
- Missing Features (100 reviews)
- Reporting Issues (99 reviews)
- Limited Features (82 reviews)
- Integration Issues (74 reviews)

### 2. [Insider One](https://www.g2.com/products/insider-one/reviews)
  Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 1,329

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting:** 9.4/10 (Category avg: 8.4/10)
- **API Integration:** 9.3/10 (Category avg: 8.5/10)
- **Automation:** 9.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Insider One](https://www.g2.com/sellers/insider-one)
- **Company Website:** https://useinsider.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @insiderone (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/insiderone/ (1,525 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Specialist, Marketing Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 45% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (222 reviews)
- Customer Engagement (205 reviews)
- Personalization (181 reviews)
- Engagement (169 reviews)
- Customer Support (162 reviews)

**Cons:**

- Learning Curve (81 reviews)
- Difficult Learning (38 reviews)
- Time-Consuming (37 reviews)
- High Learning Curve (31 reviews)
- Integration Issues (29 reviews)

### 3. [Podium](https://www.g2.com/products/podium/reviews)
  Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 2,012

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Automation:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Podium](https://www.g2.com/sellers/podium)
- **Company Website:** https://www.podium.com
- **Year Founded:** 2014
- **HQ Location:** Lehi, UT
- **Twitter:** @PodiumHQ (4,193 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9203219/ (1,493 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, General Manager
  - **Top Industries:** Automotive, Retail
  - **Company Size:** 60% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (393 reviews)
- Helpful (352 reviews)
- Easy Communication (314 reviews)
- Communication (312 reviews)
- Useful (224 reviews)

**Cons:**

- Missing Features (95 reviews)
- Messaging Issues (94 reviews)
- Limited Features (77 reviews)
- Expensive (71 reviews)
- Poor Customer Support (65 reviews)

### 4. [Birdeye](https://www.g2.com/products/birdeye/reviews)
  Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment. One Platform Replace your fragmented stack with a single enterprise platform that manages reviews, listings, social, AI visibility, surveys and more across locations. Unified Data Aggregate signals from reviews, social, messaging, surveys, listings and third party integrations such as CRM into a single customer profile per location - powering personalized campaigns and smarter AI execution AI Agents That Execute Configure AI agents with your brand voice, custom triggers, and location-level rules. They respond to reviews, publish social posts, engage leads via chat, and surface actionable insights — automatically, at scale. Built for Multi-Location Complexity Designed from the ground up for multi-location brands. Features like role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. Enterprise-Ready: SSO, audit logging, HIPAA, SOC 2, GDPR compliance.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3,913

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting:** 9.0/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Automation:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** https://www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye_ (5,234 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2837064/ (1,430 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Hospital & Health Care, Real Estate
  - **Company Size:** 48% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1070 reviews)
- Helpful (1068 reviews)
- Review Management (884 reviews)
- Customer Support (748 reviews)
- Features (607 reviews)

**Cons:**

- Missing Features (248 reviews)
- Improvement Needed (173 reviews)
- Review Management (169 reviews)
- Limited Features (150 reviews)
- Learning Curve (143 reviews)

### 5. [HighLevel](https://www.g2.com/products/highlevel/reviews)
  HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 613

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)
- **API Integration:** 8.6/10 (Category avg: 8.5/10)
- **Automation:** 9.1/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel)
- **Company Website:** https://gohighlevel.com
- **Year Founded:** 2018
- **HQ Location:** Dallas, Texas
- **Twitter:** @gohighlevel (8,585 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/highlevel/ (2,132 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Consulting
  - **Company Size:** 63% Small-Business, 3% Mid-Market


#### Pros & Cons

**Pros:**

- Features (156 reviews)
- Helpful (140 reviews)
- Customer Support (139 reviews)
- Feature Richness (127 reviews)
- Automation (124 reviews)

**Cons:**

- Learning Curve (141 reviews)
- Missing Features (91 reviews)
- Steep Learning Curve (90 reviews)
- Not Intuitive (56 reviews)
- Poor Customer Support (53 reviews)

### 6. [SlickText](https://www.g2.com/products/slicktext/reviews)
  SlickText is the #1 rated SMS marketing service. We help you create valuable relationships with your audience through personalized, targeted text messages. With our easy-to-use marketing tools, automated workflows, and smarter analytics, you’re empowered to grow your list, drive conversions, and meet your revenue goals—faster than ever. Our innovative platform powers connections for more than 15,000 brands across every industry, from early startups to thriving enterprises. Whether you’re new to SMS marketing or ready to elevate your performance, our customer-obsessed team is here to guide you every step of the way. Get started today at slicktext.com.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 1,806

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Reporting:** 8.7/10 (Category avg: 8.4/10)
- **API Integration:** 9.0/10 (Category avg: 8.5/10)
- **Automation:** 9.1/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [SlickText](https://www.g2.com/sellers/slicktext)
- **Company Website:** https://www.slicktext.com/
- **Year Founded:** 2012
- **HQ Location:** Nashville, TN and Jamestown, NY
- **Twitter:** @SlickText (684 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/slicktext/ (42 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Non-Profit Organization Management, Retail
  - **Company Size:** 69% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (225 reviews)
- Customer Support (144 reviews)
- Helpful (112 reviews)
- User-Friendly (73 reviews)
- Easy Communication (57 reviews)

**Cons:**

- Expensive (47 reviews)
- SMS Issues (30 reviews)
- Missing Features (22 reviews)
- Limited Features (21 reviews)
- Learning Curve (18 reviews)

### 7. [Textedly](https://www.g2.com/products/textedly/reviews)
  Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,312

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Reporting:** 8.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.0/10 (Category avg: 8.5/10)
- **Automation:** 8.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Textedly](https://www.g2.com/sellers/textedly)
- **Company Website:** https://www.textedly.com/
- **Year Founded:** 2015
- **HQ Location:** Los Angeles, CA
- **Twitter:** @textedly_ (403 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18029956/ (16 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Non-Profit Organization Management, Real Estate
  - **Company Size:** 66% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (388 reviews)
- Ease of Use (377 reviews)
- Helpful (307 reviews)
- Communication (157 reviews)
- Text Messaging (149 reviews)

**Cons:**

- Expensive (105 reviews)
- Missing Features (88 reviews)
- SMS Issues (71 reviews)
- Limited Texting Features (65 reviews)
- Learning Curve (59 reviews)

### 8. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,294

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 8.8/10 (Category avg: 8.5/10)
- **Automation:** 8.9/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** https://www.klaviyo.com/
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo (21,864 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 81% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (160 reviews)
- Email Marketing (123 reviews)
- Easy Integration (81 reviews)
- Integrations (81 reviews)
- Automation (79 reviews)

**Cons:**

- Expensive (69 reviews)
- Missing Features (56 reviews)
- Learning Curve (55 reviews)
- Poor Customer Support (40 reviews)
- Limited Features (37 reviews)

### 9. [Braze](https://www.g2.com/products/braze/reviews)
  Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,654

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)
- **API Integration:** 7.9/10 (Category avg: 8.5/10)
- **Automation:** 8.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** https://www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze (16,320 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,296 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CRM Manager, CRM Specialist
  - **Top Industries:** Financial Services, Marketing and Advertising
  - **Company Size:** 54% Mid-Market, 27% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (364 reviews)
- Intuitive (188 reviews)
- Helpful (148 reviews)
- Customer Support (142 reviews)
- Features (138 reviews)

**Cons:**

- Missing Features (140 reviews)
- Learning Curve (139 reviews)
- Limitations (91 reviews)
- Limited Features (81 reviews)
- Steep Learning Curve (79 reviews)

### 10. [Close](https://www.g2.com/products/close/reviews)
  Most CRMs store data. Close helps you act on it. With built-in calling, email, SMS, and automation, your team can reach leads instantly — without stitching together tools. Trusted by 10,000+ teams • 2B+ sales interactions • 4.7★, Close is built to help sales teams move faster and close more deals. Now meet Chloe. Chloe is your AI sales teammate, built into Close. She doesn’t just automate tasks — she takes action. A new lead comes in → Chloe calls instantly A stale lead sits → Chloe re-engages it A deal stalls → Chloe follows up and moves it forward She has real conversations. Qualifies prospects. Books meetings. No scripts. No delays. No dropped leads. Every lead gets a response. Every conversation moves forward. Built into Close. Ready in minutes. Free during early Beta. Limited access. → Join the waitlist: close.com/chloe → Start a free trial: close.com


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 2,011

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Reporting:** 9.0/10 (Category avg: 8.4/10)
- **API Integration:** 9.0/10 (Category avg: 8.5/10)
- **Automation:** 9.1/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Close](https://www.g2.com/sellers/close)
- **Company Website:** https://close.com
- **Year Founded:** 2013
- **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close (6,587 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2597204/ (205 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 76% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (819 reviews)
- Helpful (482 reviews)
- Simple (428 reviews)
- Features (426 reviews)
- Intuitive (389 reviews)

**Cons:**

- Missing Features (271 reviews)
- Call Issues (194 reviews)
- Limited Features (150 reviews)
- Learning Curve (101 reviews)
- Limited Customization (100 reviews)

### 11. [EZ Texting](https://www.g2.com/products/ez-texting/reviews)
  Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. Secure trusted numbers. Build attentive audiences. Craft effective texts. Start free today.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 728

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 7.5/10 (Category avg: 8.5/10)
- **Automation:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [EZ Texting](https://www.g2.com/sellers/ez-texting)
- **Company Website:** https://www.eztexting.com/
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @EzTexting (2,615 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1439495/ (106 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Non-Profit Organization Management, Real Estate
  - **Company Size:** 65% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (69 reviews)
- Easy Communication (25 reviews)
- User-Friendly (25 reviews)
- Customer Support (22 reviews)
- Easy Setup (19 reviews)

**Cons:**

- Expensive (22 reviews)
- Not Intuitive (8 reviews)
- SMS Issues (8 reviews)
- Sending Issues (6 reviews)
- Contact Management (5 reviews)

### 12. [MoEngage](https://www.g2.com/products/moengage/reviews)
  MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 508

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.7/10 (Category avg: 8.4/10)
- **API Integration:** 8.8/10 (Category avg: 8.5/10)
- **Automation:** 8.9/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** https://www.moengage.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage (2,538 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (889 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Online Media
  - **Company Size:** 56% Mid-Market, 24% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (54 reviews)
- Features (38 reviews)
- Analytics (32 reviews)
- Helpful (32 reviews)
- Campaign Management (30 reviews)

**Cons:**

- Missing Features (16 reviews)
- Learning Curve (14 reviews)
- Limitations (12 reviews)
- Complexity (10 reviews)
- Difficult Learning (9 reviews)

### 13. [Salesmsg](https://www.g2.com/products/salesmsg/reviews)
  Salesmsg is the ultimate tool for communicating with your customers, clients, and team in real-time. Whether it’s sending texts or making calls, it’s all about staying connected, fast, and professional without the hassle. Here’s the deal Salesmsg lets you handle conversations through text and calls seamlessly. Need to remind a customer about their appointment? Done. Want to send a quick follow-up after a meeting? Easy. Running a marketing campaign? It’s perfect for that too. Who’s this for? Anyone from small businesses to big teams who value their time and want to stay on top of customer engagement. Think hair salons, real estate agents, coaches, or even a customer support team that wants to feel human, not robotic. Why it works: • Automation that feels personal: Schedule texts or send bulk messages, but make it look like you typed them yourself. • Smart call handling: Forward calls to the right person so nothing slips through the cracks. • Know what’s working: Built-in analytics let you track and tweak your communication game. The result? You’re faster, more organized, and always reachable. Customers feel valued, your team saves time, and you can scale your communication as you grow without losing the personal touch. At its core, Salesmsg is about making communication simple, effective, and human—because that’s how you build real relationships in business.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 374

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.1/10 (Category avg: 8.5/10)
- **Automation:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg)
- **Company Website:** https://www.SalesMessage.com
- **Year Founded:** 2017
- **HQ Location:** Delray Beach, FL
- **Twitter:** @salesmsg (148 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/salesmsg/ (33 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Sales
  - **Top Industries:** Health, Wellness and Fitness, Real Estate
  - **Company Size:** 68% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (141 reviews)
- Easy Communication (74 reviews)
- Easy Integration (66 reviews)
- Integrations (61 reviews)
- Customer Support (55 reviews)

**Cons:**

- Missing Features (25 reviews)
- Messaging Issues (22 reviews)
- Sending Issues (17 reviews)
- SMS Issues (17 reviews)
- Slow Loading (16 reviews)

### 14. [Omnisend](https://www.g2.com/products/omnisend/reviews)
  Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,136

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Automation:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** https://www.omnisend.com/
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend (3,896 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2529056 (256 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 88% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (202 reviews)
- Helpful (115 reviews)
- Customer Support (109 reviews)
- Email Marketing (108 reviews)
- Automation (98 reviews)

**Cons:**

- Limited Features (60 reviews)
- Missing Features (60 reviews)
- Expensive (40 reviews)
- Limited Customization (33 reviews)
- Limited Templates (33 reviews)

### 15. [Textla](https://www.g2.com/products/textla/reviews)
  Textla is an SMS marketing platform specifically designed for small businesses, enabling them to connect with their customers through efficient and effective text messaging. This solution addresses the growing need for businesses to engage with their audience in a direct and personal manner, leveraging the popularity and immediacy of SMS communication. With Textla, businesses can easily send bulk SMS campaigns, manage customer interactions, and analyze performance metrics, all from a user-friendly interface. The target audience for Textla primarily includes small business owners and marketers who are looking for cost-effective ways to enhance their customer engagement strategies. Many small businesses face challenges in reaching their customers through traditional marketing channels, which can be costly and less effective. Textla offers a straightforward approach to SMS marketing, allowing users to set up keyword opt-ins that facilitate customer subscriptions and streamline communication. This feature is particularly beneficial for businesses aiming to build a loyal customer base and increase retention rates. Key features of Textla include bulk SMS campaign capabilities, which allow businesses to send promotional messages, updates, and reminders to a large audience simultaneously. Additionally, the platform supports two-way texting, enabling businesses to engage in real-time conversations with their customers. This interactive feature fosters a sense of community and responsiveness, which is crucial for customer satisfaction. Users can also track analytics to measure the effectiveness of their campaigns, providing insights into open rates, engagement levels, and overall deliverability. Textla stands out in the SMS marketing category due to its affordability and ease of use. The platform is designed with small businesses in mind, ensuring that even those with limited marketing budgets can access powerful communication tools. By simplifying the process of SMS marketing, Textla empowers users to create and manage campaigns without the need for extensive technical knowledge. This accessibility, combined with robust features, makes Textla a valuable asset for small businesses looking to enhance their marketing efforts and foster stronger customer relationships.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 128

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Reporting:** 9.4/10 (Category avg: 8.4/10)
- **API Integration:** 8.7/10 (Category avg: 8.5/10)
- **Automation:** 9.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Textla](https://www.g2.com/sellers/textla)
- **Company Website:** https://www.textla.com
- **HQ Location:** Chattanooga, Tennessee
- **LinkedIn® Page:** https://www.linkedin.com/company/textla-com/ (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 91% Small-Business, 5% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (40 reviews)
- Customer Support (32 reviews)
- User-Friendly (20 reviews)
- Helpful (16 reviews)
- Affordable (14 reviews)

**Cons:**

- SMS Issues (9 reviews)
- Campaign Issues (3 reviews)
- Expensive (3 reviews)
- Integration Issues (3 reviews)
- Learning Curve (2 reviews)

### 16. [Evam](https://www.g2.com/products/evam/reviews)
  Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 212

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Reporting:** 9.9/10 (Category avg: 8.4/10)
- **API Integration:** 9.8/10 (Category avg: 8.5/10)
- **Automation:** 9.9/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [EVAM](https://www.g2.com/sellers/evam)
- **Company Website:** https://evam.com/
- **Year Founded:** 2015
- **HQ Location:** London
- **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Senior Business Analyst
  - **Top Industries:** Banking, Telecommunications
  - **Company Size:** 36% Enterprise, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (102 reviews)
- Helpful (75 reviews)
- Intuitive (66 reviews)
- Automation (60 reviews)
- Flexibility (56 reviews)

**Cons:**

- Learning Curve (40 reviews)
- Difficult Learning (18 reviews)
- Steep Learning Curve (18 reviews)
- Complex Features (15 reviews)
- Not Intuitive (15 reviews)

### 17. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7,186

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.7/10 (Category avg: 8.4/10)
- **API Integration:** 7.4/10 (Category avg: 8.5/10)
- **Automation:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1059 reviews)
- Easy Creation (495 reviews)
- Email Marketing (490 reviews)
- Simple (457 reviews)
- Helpful (418 reviews)

**Cons:**

- Missing Features (286 reviews)
- Limited Customization (255 reviews)
- Limited Features (254 reviews)
- Limited Templates (210 reviews)
- Layout Issues (183 reviews)

### 18. [Vibes](https://www.g2.com/products/vibes/reviews)
  Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 53

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Automation:** 8.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Vibes](https://www.g2.com/sellers/vibes)
- **Company Website:** https://www.vibes.com
- **Year Founded:** 1998
- **HQ Location:** Chicago, IL
- **Twitter:** @Vibes (6,385 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25830/ (370 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 53% Enterprise, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (20 reviews)
- Customer Support (19 reviews)
- Ease of Use (11 reviews)
- Implementation Ease (6 reviews)
- Intuitive (6 reviews)

**Cons:**

- Delays (2 reviews)
- Email Limitations (2 reviews)
- Expensive (2 reviews)
- Integration Issues (2 reviews)
- Lack of Integrations (2 reviews)

### 19. [WebEngage](https://www.g2.com/products/webengage/reviews)
  WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 733

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 8.7/10 (Category avg: 8.5/10)
- **Automation:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** https://webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage (5,069 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (373 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Education Management
  - **Company Size:** 55% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (101 reviews)
- Helpful (71 reviews)
- Journey Creation (69 reviews)
- Analytics (65 reviews)
- Customer Support (65 reviews)

**Cons:**

- Learning Curve (33 reviews)
- Slow Performance (30 reviews)
- Missing Features (29 reviews)
- Poor Customer Support (24 reviews)
- Time-Consuming (24 reviews)

### 20. [indigitall](https://www.g2.com/products/indigitall/reviews)
  indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 412

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Reporting:** 9.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.8/10 (Category avg: 8.5/10)
- **Automation:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [indigitall](https://www.g2.com/sellers/indigitall)
- **Company Website:** https://indigitall.com
- **Year Founded:** 2013
- **HQ Location:** Spain
- **Twitter:** @indigitall (118 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (100 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing, Periodista
  - **Top Industries:** Telecommunications, Marketing and Advertising
  - **Company Size:** 40% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (43 reviews)
- Helpful (38 reviews)
- Useful (28 reviews)
- Customer Support (27 reviews)
- Automation (26 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Steep Learning Curve (10 reviews)
- Feature Complexity (9 reviews)
- Integration Issues (8 reviews)
- Not Intuitive (7 reviews)

### 21. [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews)
  JustCall is the only AI-powered business communication platform that brings calls, texts, email, and WhatsApp together in one place. It helps customer-facing teams work more efficiently, respond faster, and connect better with prospects and customers. 6,000+ businesses worldwide use JustCall to: - Manage all customer conversations from a single platform - Automate routine tasks and workflows - Get real-time AI insights to improve conversations - Ensure 24/7 coverage with inbound AI Voice Agents (outbound support coming soon) Key features: - Calling: Global phone numbers, inbound/outbound calling, smart routing, auto/predictive/power dialers - Messaging: SMS & MMS, workflows, bots, shared WhatsApp inbox, multi-level IVR, shared email inbox - AI tools: Real-time agent assist, AI coaching, sentiment analysis, call scoring, live monitoring, SMS Copilot, inbound AI Voice Agent - Integrations & collaboration: 100+ CRM integrations, collaborative team workspace


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2,351

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.0/10 (Category avg: 8.4/10)
- **API Integration:** 8.1/10 (Category avg: 8.5/10)
- **Automation:** 8.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Saas Labs](https://www.g2.com/sellers/saas-labs)
- **Company Website:** https://www.saaslabs.co/
- **Year Founded:** 2016
- **HQ Location:** Palo Alto, California
- **Twitter:** @saas_labs (306 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10436435/ (430 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Account Executive
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 59% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (853 reviews)
- Features (528 reviews)
- Helpful (453 reviews)
- Call Management (415 reviews)
- Calling Features (389 reviews)

**Cons:**

- Call Issues (466 reviews)
- Call Functionality (324 reviews)
- Connection Issues (271 reviews)
- Poor Call Quality (234 reviews)
- Slow Loading (223 reviews)

### 22. [800.com](https://www.g2.com/products/800-com/reviews)
  Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a professional phone number, intuitive call routing, and built-in call tracking, you can stop guessing where your leads are coming from and start focusing on what works. Even if you're new to call tracking, 800.com makes it easy to assign unique phone numbers to your campaigns (website, ads, social, print), track results in real time, and route calls to the right person or team - all from one simple dashboard. For agencies and advanced users, 800.com supports powerful tools like: 📶Dynamic Number Insertion (DNI) to track exact sources of inbound calls ✅Integrations with GA4, Google Ads, Meta, and Microsoft Ads 💻Client-level account management with white-labeled dashboards Built for SMBs but scalable for agencies, 800.com also includes: 📞 Call forwarding, voicemail, and customizable IVR 🔁 Call recording and transcription with playback for training or QA 👱Enhanced caller ID, complete with name, email and address 📈 In-depth call analytics and reporting 💬 SMS campaigns for direct customer engagement 📲Mobile app so your business line goes everywhere you go For agencies managing multiple clients, 800.com provides agency-level capabilities, including client management features and white-labeled dashboards. This functionality allows agencies to efficiently oversee various accounts while maintaining a consistent brand experience for their clients. With the upcoming advanced AI features, such as sentiment analysis, 800.com is poised to deliver even greater insights into customer interactions, making it a powerful tool for businesses aiming to elevate their marketing strategies and customer service. Looking for advanced call forwarding and routing with custom greetings and an auto-attendant? We have that too! Whether you're just starting out or scaling fast, 800.com helps you look more professional, stay responsive, and make better marketing decisions - without the complexity of traditional phone systems.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 915

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 7.7/10 (Category avg: 8.5/10)
- **Automation:** 8.7/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [800.com](https://www.g2.com/sellers/800-com)
- **Company Website:** https://www.800.com
- **Year Founded:** 2008
- **HQ Location:** Sarasota, Florida
- **LinkedIn® Page:** https://www.linkedin.com/company/800-com (37 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Construction, Retail
  - **Company Size:** 79% Small-Business, 11% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (303 reviews)
- Easy Setup (234 reviews)
- Customer Support (170 reviews)
- Number Management (142 reviews)
- Positive Experience (116 reviews)

**Cons:**

- Expensive (50 reviews)
- Learning Curve (25 reviews)
- Limited Features (25 reviews)
- Number Management (25 reviews)
- Call Connectivity Issues (21 reviews)

### 23. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 754

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Automation:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach_tm (10,407 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,124 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 49% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (116 reviews)
- Features (106 reviews)
- Helpful (94 reviews)
- Customer Support (90 reviews)
- Customer Engagement (79 reviews)

**Cons:**

- Learning Curve (91 reviews)
- Learning Difficulty (61 reviews)
- Missing Features (59 reviews)
- Limited Features (54 reviews)
- Difficult Learning (51 reviews)

### 24. [MSG91](https://www.g2.com/products/msg91/reviews)
  MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 208

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Reporting:** 9.3/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 9.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [MSG91](https://www.g2.com/sellers/msg91)
- **Company Website:** https://msg91.com
- **Year Founded:** 2010
- **HQ Location:** Indore, MP
- **Twitter:** @msg91 (2,320 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2709873/ (36 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (96 reviews)
- Helpful (93 reviews)
- Ease of Use (86 reviews)
- Easy Setup (59 reviews)
- Staff Support (56 reviews)

**Cons:**

- Dashboard Issues (20 reviews)
- Lack of Clarity (17 reviews)
- Delays (14 reviews)
- Poor Customer Support (14 reviews)
- Poor Interface Design (12 reviews)

### 25. [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews)
  Smarter Contact is the Market-Leading AI-Powered Text and Voice Communications Platform An all-in-one integrated platform to: - Engage contacts to consistently have more conversations; - Nurture contacts though the funnel; - Close deals by turning leads to revenue; - Measure results to scale what works or fix what doesn’t. Build relationships, engage leads, close deals, and achieve your earning potential up to 10x faster. Smarter Contact is a superior platform due to its all-in-one approach that simplifies communication, robust compliance features, high data accuracy, and dedicated customer support, all tailored for high-efficiency lead generation. Key factors that make Smarter Contact stand out include: \* All-in-One Platform: It integrates text, voice, a native power dialer, and a built-in CRM into a single platform. This eliminates the need for multiple different tools and streamlines workflows. \* Rapid 10DLC Approval: Provides a streamlined, fully guided 10DLC registration process handled directly within the platform, providing faster approvals (as quick as 2 business days) compared to competitors where the process might take weeks and require third-party registration. \* Industry-Leading Deliverability: Unrivaled SMS delivery rates using an AI-powered algorithm and high-tier data sources, ensuring a higher percentage of messages reach the intended recipients. \* AI-Powered: Smarter Contact AI helps customers improve and scale campaign performance while adhering to TCPA compliance. \* Automation and Scale: Run automated drip campaigns, workflows, and follow-up campaigns while you close business. This automation allows you to greatly scale the business with minimum resources. \* Built-on TCPA Compliance Safeguards: Includes many safeguards to keep you in compliance such as: 1. Uploaded contacts are cleaned to boost delivery and replay rates 2. Automatic pausing of underperforming campaigns 3. Automatic phone number distribution to reduce messages being blocked. \* No Daily Limits/Restrictions: Unlike some competitors that impose daily sending limits or number restrictions, Smarter Contact allows users to send campaigns to any contact from any of their business phone numbers without daily volume caps. \* User-Friendly Interface and Automation: The platform is praised in user reviews for its intuitive, simple, and easy-to-navigate user interface, which helps new users get started quickly without a steep learning curve. \* Mobile App Access: Smarter Contact offers a full mobile app, allowing users to manage contacts and campaigns, answer calls, and engage in conversations on the go.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 84

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Reporting:** 9.6/10 (Category avg: 8.4/10)
- **API Integration:** 9.3/10 (Category avg: 8.5/10)
- **Automation:** 9.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Smarter Contact](https://www.g2.com/sellers/smarter-contact)
- **Company Website:** https://smartercontact.com
- **Year Founded:** 2019
- **HQ Location:** Tampa, US
- **Twitter:** @smartercontact (13 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/smartercontact (75 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Real Estate
  - **Company Size:** 90% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (26 reviews)
- User-Friendly (14 reviews)
- Time-Saving (12 reviews)
- Helpful (11 reviews)

**Cons:**

- Expensive (6 reviews)
- Learning Curve (4 reviews)
- Limited Features (3 reviews)
- Reporting Issues (3 reviews)
- Slow Performance (3 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Email Marketing Software](https://www.g2.com/categories/email-marketing)
- [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
- [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing)
- [Push Notification Software](https://www.g2.com/categories/push-notification)
- [Personalization Software](https://www.g2.com/categories/personalization)
- [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)



---

## Buyer Guide

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026