Customer service is a priority with Informz. Each account gets a dedicated Advisor, who can answer all of your questions, large or small, routine or unique. If your Advisor isn't available to take your call, you can be connected to another Advisor who is equally happy to help.
Informz is an email marketing company, and their platform is designed to make email marketing easy and help you produce the results you're looking for. Looking to increase alumni engagement? Your Advisor can look at your email history and help you find a way. Looking to increase membership? Your Advisor can offer you tips and strategies that have worked for clients with your goals and interests.
Training is readily available, both in the online Knowledge Base and via regularly scheduled webinars. If your organization needs more personal attention to take your marketing to the next level, professional services can help schedule the type of training that fits your budget and your needs.
Informz offers professional services a la carte for things like designing and implementing new email templates. The programming team will help you take your design from graphics files to programmed template, with bulletproof responsive coding to get your design delivered to inboxes exactly as you intend it to be.
Informz creates Superfans with their dedicated customer service, the quality of their professional services, and their commitment to helping you achieve your organization's goals.
There is very little that I dislike about the Informz platform, and most of those are common to every email marketing platform that my organization has reviewed. File management for images can be a few more steps than I would like, but there is a drag and drop uploading interface that makes it easy to get the images in once you know where you want them to be.
Remember to count the customer service as part of the "purchase price" of your email marketing platform. There are cheaper platforms out there, but this kind of support doesn't come from low-budget ESPs.
Informz helps us market to college-age students as well as our alumni and donor base. The analysis that we're able to do after each email helps us narrowly target our next emails in the series - we don't waste effort doing the same things over and over. If it doesn't work, we see that clearly in the statistics and we're able to change up our strategy quickly.