Klaviyo Reviews & Product Details

Klaviyo is straightforward for day-to-day email work. The template builder is clean, and it doesn’t take long to set up simple campaigns or pop-ups. Ease of implementation was surprisingly smooth — I had forms and basic flows running pretty quickly. I also appreciate that most features work out of the box without extra integrations. For a small team, it’s the right balance of functionality and simplicity. Review collected by and hosted on G2.com.

Some areas of the UI feel a bit cluttered, especially when managing segments or lists. Certain items have to be removed one by one (similar to profiles), which slows down cleanup. Support is mainly email-based and handled through their virtual assistant — there’s no real live chat, so responses can feel delayed when you need quick help. Not deal-breaking, but it’s an area that could be better. Review collected by and hosted on G2.com.

I greatly appreciate the opportunity offered by Klaviyo to customize email marketing flows, an aspect that allows strategies to be adapted to the specific needs of customers effectively. Furthermore, Klaviyo's ability to analyze customer behavior is extremely useful; I can segment customers based on type when the information is correctly provided by the CMS and analyze important metrics such as Life Time Value (LTV) and the average time between orders without the need to incorporate other third-party tools. The ease of initial setup is another great advantage of Klaviyo, which I rate 10 out of 10, demonstrating how simple and intuitive it is to start using the software. Overall, Klaviyo is a very advanced software that I would definitely recommend to friends or colleagues; I would give it a score of 10 out of 10. Review collected by and hosted on G2.com.

The price is steadily increasing and if the return on investment does not grow proportionally, it can become a problem. Review collected by and hosted on G2.com.

I love how easy it is to integrate Klaviyo with e-commerce platforms like Shopify and WooCommerce, making the setup process very straightforward thanks to their dedicated app. The ability to generate subscriber lists from email widgets and send marketing emails within groups is incredibly beneficial, enhancing my marketing strategy's efficiency. I find the dashboard to be very user-friendly, simplifying the process of managing email campaigns and creating lists directly within Klaviyo. This intuitive interface is a significant advantage for merchants looking to streamline their email marketing efforts effectively. Review collected by and hosted on G2.com.

I find Klaviyo to be somewhat expensive compared to its competitors, and I feel they could lower the pricing. Additionally, the email list capacity offered is lower than what is available with other services, which limits my options for managing a large subscriber base effectively. Review collected by and hosted on G2.com.

The software allows you to create dynamic and complex email flows and campaigns. With enough attention given to your strategy, you can create a cross-selling machine based on customer activity. I also love the cross connection to other great apps and software to have a better understanding of your customer. Review collected by and hosted on G2.com.

There are 2 things that I find frustrating. 1) Understanding the software to maximize it to the full potential it has requires a ton of knowledge of how the systems are connected to your marketing ecosystem. Understanding how flows work and how they connect to each other takes a lot of time or money to hire it out. In my company, I have a full-time staff member who uses about 50% of her time to manage the building/understanding process. Once built up, it will be easier to maintain and be a revenue generator. As a non-marketing person, I dislike how hard it is but understand but I get how necessary the complexity is. 2) When using other apps that integrate into Klaviyo I often have to pay massive premiums to have API connections. I already pay for Klaviyo and the other app in their premium tiers, it makes me feel nicked and dimed for something I already pay for. Review collected by and hosted on G2.com.

The UX is perfect for productivity. You'll find everything you need in one or two clicks. I work with several tools integrated to Shopify and in some you need several clicks to get what you need. That doesn't happen with Klaviyo. I always know where I'm at, can jump easily from section to section. Also, the level of customization you can do for emails and flows is something I haven't seen on any other platform. I think it's because all the native integrations they have. Customer support always reply back to my tickets in a timely manner and usually they have good answers and solutions. Review collected by and hosted on G2.com.

It is very VERY annoying that loading a segment takes that long. There are other platforms much less powerful in customization like Omnisend that load a segment in less than a second. Klaviyo takes minutes and we don't even have a database that big. Also, there are unexpected glitches here and there that are gone before you report them but in the meantime they slow you down. Like when exporting a list or segment the list of properties overlaped each other making it impossible to click on them. The thing is, even with all the bad I wouldn't choose any other platform for ecommerce. Klaviyo is the perfect fit but it's not perfect. Review collected by and hosted on G2.com.

Klaviyo offers advanced segmentation and automation tools that make it easy to deliver personalized campaigns. I really value how user-friendly the platform is compared to other marketing automation tools, and the integration with e-commerce platforms like Shopify and WooCommerce is seamless. The detailed analytics and reporting also help optimize campaigns effectively. Review collected by and hosted on G2.com.

The pricing can get expensive as the contact list grows, which may be challenging for smaller businesses. The email builder is good but could offer more flexibility and design templates out of the box. Review collected by and hosted on G2.com.

This is one of the best and most user-friendly CDP or ESP solutions available on the market. It offers excellent compatibility with Shopify and integrates smoothly with other backend systems. Review collected by and hosted on G2.com.

Chat support should be available 24/7, since waiting for a response via email can take a long time. Currently, chat support is only offered for a limited period, which is frustrating, especially considering that customers come from various geographical regions. This limited availability makes it quite inconvenient, as you often have to wait for a reply from the relevant team. Review collected by and hosted on G2.com.

Analytics capabilities. It allows us to deep dive into the strength as well as areas of improvement to help us understand what needs to done right. It's super easy to use as well as the drag and drop feature to create campaigns is awesome.

Easier to setup complicated Flows as well. Review collected by and hosted on G2.com.

It's a bit on the expensive side and sometimes it's get overwhelming for the beginners. Sometimes the very often UI changes roll-outs creates confusion. Review collected by and hosted on G2.com.

I think it's easy to use and makes our marketing very effective and efficient. I really appreciate the attention they give to the security of your account, too. Also, it's easy to use their inbox and respond to cx right then and there. Also had 2-3 experiences with the support, and they are also supportive and fast.

We use Klaviyoo on a daily basis to send and manage email and SMS campaigns. Review collected by and hosted on G2.com.

When trying to log-in and you have 2FA turned on, it will ask you to put in your account and then you got to a screen that is to confirm your number to send the OTP, now you have to click and then it will send you the SMS with our code.

I know a very small thing, but it should be sent right away! Why wait for another click? Review collected by and hosted on G2.com.

creating email templates is very easy and we can segment our profiles easily, customer support is also decent and we can send template emails to alot of users at once which helps in marketing. It also gets easily integrated with other CRM platforms like Wati via webhook and the leads i get in klaviyo is automatically listed in wati as well. Review collected by and hosted on G2.com.

it should have a email warmup tool inbuilt in it. Review collected by and hosted on G2.com.