--- title: Klaviyo Reviews meta_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1362 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 1362 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Klaviyo Reviews **Vendor:** Klaviyo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,362 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Klaviyo Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. ## Klaviyo Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution. (167 reviews) - Users value the **powerful automation** of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively. (131 reviews) - Users find Klaviyo's **powerful automation** invaluable for creating tailored campaigns that enhance engagement and boost revenue. (92 reviews) - Users appreciate the **easy integration** of Klaviyo with various platforms, streamlining their marketing efforts effectively. (89 reviews) - Users appreciate the **seamless integrations** of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier. (89 reviews) - Users appreciate the **easy creation** of campaigns in Klaviyo, enjoying powerful automation and intuitive features for engagement. (80 reviews) - Automation Efficiency (75 reviews) - Data Segmentation (66 reviews) - Market Segmentation (63 reviews) - Easy Setup (62 reviews) **What users dislike:** - Users find Klaviyo to be **expensive** , which can be a barrier, especially for beginners. (73 reviews) - Users face a **steep learning curve** with Klaviyo, requiring considerable time to understand its platform effectively. (63 reviews) - Users find **missing features** in Klaviyo, particularly with SMS and search functions that limit functionality. (57 reviews) - Users find **limited features** in Klaviyo, with superficial updates and basic design options proving to be a drawback. (40 reviews) - Users face **limited and slow customer support** , especially on the free plan, impacting their experience significantly. (39 reviews) - Poor Support (33 reviews) - Not Intuitive (31 reviews) - SMS Limitations (28 reviews) - Limited Customization (24 reviews) - Steep Learning Curve (22 reviews) ## Klaviyo Reviews ### 1. Review **Rating:** 3.5/5.0 stars **Reviewed by:** Elena P. | Senior Marketing Officer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 26, 2019 **What do you like best about Klaviyo?** The flow feature is what I like best in Klaviyo. I think it's great that I can specifically personalize what I want to test, and I can see my A/B testing data in a clear manner. We also think the segmentation is a great feature that allows us to target specific groups of customers in accordance to what we're sending out. **What do you dislike about Klaviyo?** At first, the Klaviyo interface seemed a little confusing. Now that we are use to it, it is fine, but I feel the interface aspect can improved. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has allowed us to send through flows in a more specific manner, especially with A/B testing, and conditional splits. ### 2. Great Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 22, 2019 **What do you like best about Klaviyo?** Klaviyo is a robust email platform that helps to manage campaign & automation email campaigns. **What do you dislike about Klaviyo?** The only thing I dislike about the platform is the ability to create a campaign right from a template. You have to back out of templates and start the campaign only under "campaign" tab. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has helped optimize our email strategy by improving our automation flows. ### 3. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 19, 2019 **What do you like best about Klaviyo?** I like the simplicity of use of Klaviyo and the campaigns customizing and structure. **What do you dislike about Klaviyo?** The pricing is a bit high for new stores **Recommendations to others considering Klaviyo:** Create and schedule campaigns for the whole month in advance **What problems is Klaviyo solving and how is that benefiting you?** A simple way to create an email list for your store. Easy to send campaigns and emails. I wish there a bit more customizing options within the email itself. ### 4. Like Instagram or Facebook --- but for Lifecycle/Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Justine R. | Lifecycle Marketing Campaign Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo integrates with a ton of platforms so it is easy for me on-board my clients onto it. The platform is user friendly and intuitive for the most part. **What do you dislike about Klaviyo?** Klaviyo isn't really optimized for B2B businesses as much as I would like it to be. I don't know how to use the platform to nurture a lead without selling something. Also, more flow options would be awesome. **Recommendations to others considering Klaviyo:** Poke around, test new logic, sometimes drawing the flow out on paper helps when trying to get to your target goal for an automation. **What problems is Klaviyo solving and how is that benefiting you?** Thinking through the logic of emails by building out the flows. I find that if I fine tune my triggers I create for better engagement. ### 5. Great Email Provider! **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo is a great tool to really grow your business and connect with customers when they want to hear from you. My customer success manager has been so supportive in answering any questions and really help grow our email marketing strategy. Klaviyo really listens to customer feedback as well. **What do you dislike about Klaviyo?** I think that reports could be easier to pull and read. The data card is not always clear what information it is showing etc. So I would like to see other ways to view reports. **What problems is Klaviyo solving and how is that benefiting you?** I love the flows and being able to automate what customers are seeing off of their actions. This really helps interact with customers when they want to hear from you and show what they want. I need to better utilize the predictive analytics. ### 6. Best ESP EVER! **Rating:** 5.0/5.0 stars **Reviewed by:** Lorna L. | Partner, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** KLaviyo allows you to segment and target better than any tool I've used... it allows us to get the right message to the right person... super granular **What do you dislike about Klaviyo?** There's nothing that I really dislike but there are some room for improvements... I'd love for the block editor to be a little more sophisticated. Also it would be great if we could prioritize flows. **What problems is Klaviyo solving and how is that benefiting you?** The ability to segment and target. One of our clients sells supplements... the audience for each product is totally different. With klaviyo it allows us to completely personalize the email experience for each persons health concern ### 7. Game-Changer **Rating:** 4.0/5.0 stars **Reviewed by:** Kate H. | Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I love how user-friendly Klaviyo is. Onboarding was great and Klaviyo has great customer service. It's been extremely easy to get up and running at a time when our business was experiencing a fairly large shift. **What do you dislike about Klaviyo?** I've only been using Klaviyo for a few months, and have not noticed anything that I dislike so far. **What problems is Klaviyo solving and how is that benefiting you?** We are solving many problems with Klaviyo. We've been able to increase our automated emails and generate revenue in a shorter amount of time, allowing our marketing team to focus on other digital efforts. I am looking forward to leveraging the personalized segmentation capabilities that were unavailable with our previous ESP. ### 8. Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Doug D. | Founder, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Optimizing email to increase revenue and keep the brand top of mind. **What do you dislike about Klaviyo?** Working as a partner is difficult, especially as an agency. **What problems is Klaviyo solving and how is that benefiting you?** Abandoned carts. ### 9. An email marketers dream **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo offers a super easy to use interface as well as accurate data. I think their ability to simplify such a robust platform into something so user friendly speaks about their understanding of their clients. **What do you dislike about Klaviyo?** It's a 40 character minimum so I have to write something, butttt I honestly don't dislike anything. Maybe the long wait times for livechat...? **What problems is Klaviyo solving and how is that benefiting you?** We are able to track our customer journey much more accurately. The integration with Shopify is seamless. ### 10. Couldn't live without it **Rating:** 5.0/5.0 stars **Reviewed by:** Kaila G. | Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo has allowed us to automate our emails, and customer experiences like never before. We've used other email services in the past, but the ability to customize segments so specifically and really dig down to the customer journey has shown great results. **What do you dislike about Klaviyo?** It would be nice if there were more flow templates available **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has made sending emails sooooo much easier, and allowed us to increase revenue. The drag and drop editors make it so anyone can send beautiful marketing emails ### 11. Great tool for eCommerce retailers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo is one of the most user-friendly ESPs I've worked with. They are constantly releasing new products (usually ones that a customer has requested) and are always available to support all our clients. **What do you dislike about Klaviyo?** I love almost everything, but it would be great to see more in-depth report options inside the database. Right now, we rely on a mix of Klaviyo and Google Analytics to cover all our bases. **What problems is Klaviyo solving and how is that benefiting you?** Automations have allowed us to scale up how many emails we're sending but in a cost and time efficient way. We're also gathering more data and insights into how our customers are engaging with our emails but more importantly, the website as a whole. ### 12. Klaviyo’s flows are amazing **Rating:** 4.5/5.0 stars **Reviewed by:** David N. | Independent Target Solutions Consultant, Public Safety, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** We have a physical products brand and needed a CRM that could help with email sequences. **What do you dislike about Klaviyo?** Would like some more tutorials based on brands specific needs **What problems is Klaviyo solving and how is that benefiting you?** Email marketing and abandoned cart flows and retargeting. ### 13. Great Asset fueling our Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew "Matt" B. | Founder, Textiles, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I appreciate that our interaction with Klaviyo is always centered around helping us grow. It never feels like a "sales" tactic but a true effort to help us grow our business. **What do you dislike about Klaviyo?** Our Team has not found anything that we don't like yet. One thing we look forward to in the near future is having the ability to export the dashboard into presentations easily. **What problems is Klaviyo solving and how is that benefiting you?** Speaking to unique audiences. We have realized benefits to capture additional sales by pursuing abandoned shopping carts and flows that attract additional purchases from existing customers. ### 14. Cool email **Rating:** 5.0/5.0 stars **Reviewed by:** Steve S. | Business dev, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Send what we want to who we want. send the right message. **What do you dislike about Klaviyo?** Need more options, more data, more way to choose who to send to. **What problems is Klaviyo solving and how is that benefiting you?** send to the right person. ### 15. It has been a very nice and exciting journey! **Rating:** 5.0/5.0 stars **Reviewed by:** Laura L. | customer acquisition and retention leader, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I find the flows and campaigns very easy to follow and execute. The tutorials are easy to understand. The live chat is available as needed. Their overall customer support is easy to get and always provide solutions. We have ~25% of our revenue coming out of email at $0 CPA, which is great!! We are creating a community of engaged customers! **What do you dislike about Klaviyo?** so far, all my problems have been solved and I have provided suggestions to the klaviyo team **What problems is Klaviyo solving and how is that benefiting you?** we have automated emails to consumers and achieved revenue at $0 CPA ### 16. Effortless Start **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The process to get setup, connect to an eCommerce store, and send the first email was extremely easy. **What do you dislike about Klaviyo?** Terminology and distinguishing between list and segments is quite confusing in the beginning. **What problems is Klaviyo solving and how is that benefiting you?** Increasing conversion and retaining customers who have abandoned cart or other intro store experiences. ### 17. Helpful and lots of depth of info **Rating:** 3.5/5.0 stars **Reviewed by:** Whitney S. | Marketing Director, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The flows, the data and how it connects with our sales and tells us more. **What do you dislike about Klaviyo?** it could be more intuitive and easier to use **What problems is Klaviyo solving and how is that benefiting you?** Cancellations have been great for us, tracking what does well and when ### 18. great for ecomm startups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** automated flows and the pre-built templates have helped alot. **What do you dislike about Klaviyo?** wish the mobile app was soooooo much better. its currently not really usable at all. as ecomm is inspiring nomadic entrepreneurs, would be great to have the mobile app go up and going for those who cant always be at a desk working **What problems is Klaviyo solving and how is that benefiting you?** great to tracking email marketing as a revenue channel for our d2c ecomm brand. ### 19. Valuable Resources, Essential Functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo offers all the email marketing functionality you can think of. For Shopify owners, integration is easy and the data/functionality carries over seamlessly. **What do you dislike about Klaviyo?** To access deeper insights on the data, it can sometimes be hard to find those specific data points. You don't have access to all the data while working on your Campaigns/Flows, yet that data is available somewhere else on the platform. This creates a disjointed experience **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo offers a highly direct and relevant communication channel between your company and customers, we have gained valuable insight about our user behavior and have directly benefitted from sales. ### 20. Easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Caitlyn G. | Graphic designer , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I love how so many things are integrated into Klaviyo. On other email marketing platforms (mailchimp) we had to use other sites and apps to accomplish what we can all on Klaviyo. **What do you dislike about Klaviyo?** When first introduced to Klaviyo it can be overwhelming because of all the options on the site, but our CSM quickly taught us about each integration and option Klaviyo offers. **What problems is Klaviyo solving and how is that benefiting you?** We have been able to create more personalized emails and create automated flows. ### 21. Amazing customer experience for you AND your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsey C. | Chelsey Chambers, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo may seem like any other email platform, but it is far more than that. I love that it offers an amazing degree of analytics and data to help us offer the most personalized experience through email marketing and on our website. Plus, it integrates with our most important platforms. But what I really love most is the Klaviyo team itself. I have never met more customer oriented and helpful people in my life. They care about you and are so helpful with anything you need on the Klaviyo platform or really just e-mail marketing in general. The platform is amazing, but ultimately it's the PEOPLE that really make Klaviyo worth it to me day in and day out! **What do you dislike about Klaviyo?** I don't have many downsides to Klaviyo. I guess I would like to see more options to analyze and review the data from their platform. Something like Google Data Studio? I'm a data nerd, and I love having all of it in one place for me to play with and visualize when communicating it to my team. I would also like to see a little more support for transactional emails. We tried transactional emails with Klaviyo to replace Shopify's, but unfortunately they would not send to people who were unsubscribed from marketing, which does not work for emails that notify you about shipping or orders. Hopefully this will have a fix in the future! **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has helped us improve our workflow with flows (This saves me from so many emails!!) and improve personalization in all of our marketing. We have realized there are huge benefits with segmentation, across emails AND our website. ### 22. Klaviyo Makes It Happen! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher C. | Vice President/Owner/VP of Markeing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The best thing about Klaviyo is the ability to scale your marketing up (or down) based upon your overall marketing needs. **What do you dislike about Klaviyo?** Not having an account manager to check in with on a regular basis to make sure that your on track with your campaigns. **Recommendations to others considering Klaviyo:** If you are not using Klaviyo today...What are you waiting for? Klaviyo is an important part of any business that wants to stay competitive. **What problems is Klaviyo solving and how is that benefiting you?** Using the entire platform to help grow our digital marketing. Being able to get results immediately on my efforts. ### 23. Klaviyo makes revenue happen **Rating:** 4.5/5.0 stars **Reviewed by:** Kendall W. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I like how Klaviyo integrates with our Magento website. Seeing the customers journey online from sign-up to purchase, to repeat purchase is fantastic. A/B testing of campaigns is a great way to hone in on what's working and what isn't. The automated flows geared towards customer behaviors is great as well. **What do you dislike about Klaviyo?** I wish that the predictive analytics were more robust and could drill down further so we aren't just seeing when a customer placed a general order, but what they ordered. Being able to create a flow and have it tied to a specific category or product would allow us to hyper target our next email to that customer. **What problems is Klaviyo solving and how is that benefiting you?** We are solving the general problem of keeping in touch with our customers on a regular basis. One big problem that flows has helped solve is cart and browse abandonment. ### 24. Klaviyo has been a great experience. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Most Helpful: Ability to attribute email sends to in-store sales. Easy to use program, from email template setup through list/segement creation and back end javascript. **What do you dislike about Klaviyo?** I really don't dislike anything about Klaviyo. They only wish that I have would be the ability to create folders for better organization. **What problems is Klaviyo solving and how is that benefiting you?** We now have the ability to track in-store sales based on emails. ### 25. Innovative and Progressive **Rating:** 4.5/5.0 stars **Reviewed by:** katelyn h. | General Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I like how easy the templates are to use and how beautiful they look and allow us to really show off our branding. I like how easy the flows and campaigns are to set up, very user friendly. **What do you dislike about Klaviyo?** I really don't have anything I dislike at this time, I am still learning the program but it is really user friendly. **What problems is Klaviyo solving and how is that benefiting you?** We are solving issues with delivering to our clients so more people are getting our emails. I am realizing there is a lot more we could be doing with our emails that we aren't. ### 26. Nicely integrated with Shopify; easy to get started. **Rating:** 4.5/5.0 stars **Reviewed by:** Gene M. | Co-founder, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The built-in flows are very useful to accelerate using the product. Good how-to videos. And I've had great help from tech support. **What do you dislike about Klaviyo?** Jumping from one cost structure - e.g.0-500 email addresses to next level, while still validating legit email adds **What problems is Klaviyo solving and how is that benefiting you?** Wouldn't say I'm solving problems as much as growing our business. Clearly, after using the product for a while, our email production value, visual quality etc are far better. ### 27. Continually improving **Rating:** 5.0/5.0 stars **Reviewed by:** Neal D. | Retention Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Segmentation and flows are easy to use. The platform is constantly expanding which helps our business. Integrations are good and help a lot. SMS release will be a huge game-changer for our business. **What do you dislike about Klaviyo?** Dynamic content and look-ups don't have a clean reference point. In order to code dynamic zones you have to stumble through help forums and even then you can't get what you need. Either a glossary of terms and what they do or the ability to show/suppress a zone by segment would be very beneficial. **What problems is Klaviyo solving and how is that benefiting you?** A future NetSuite integration combined with SMS will have use solving a million dollar problem for our business. ### 28. Director, General Store **Rating:** 5.0/5.0 stars **Reviewed by:** matt S. | Director, General Store, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The ability to tie revenue to my email campaigns is the absolute number one reason I choose Klaviyo. It's clearly built with ecommerce at the forefront of every decision that went into the product. Also, the depth of reporting and segmentation is impressive. The ability to figure out my high rollers from my brand enthusiasts was something I didn't know I needed in my life! **What do you dislike about Klaviyo?** I'd like the ability to edit the code in when using the rich text editor.* there are small changes I've wanted to make but can't with the template options provided. Whereas if I could jump into the code I could quickly make the changes. * I'm still relatively new to Klaviyo so it's possible this ability already exists and I'm just not aware of how to do it. **What problems is Klaviyo solving and how is that benefiting you?** I'm getting smarter about how I interact with my customers and prospective customers. As a team of one, Klaviyo is allowing me to scale sales without headcount. ### 29. klaviyo is the a amazing!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** alyssia s. | Ceo , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I love using Klaviyo for all of my clients who run fashion and beauty brands. we have seen profit margins increase and open rates increase since moving them over. it is the best email marketing platform for ecomm stores. **What do you dislike about Klaviyo?** I wish the product block have more verstile **What problems is Klaviyo solving and how is that benefiting you?** Setup flows and monthly campaigns ### 30. Got in on the ground floor and haven't looked back **Rating:** 5.0/5.0 stars **Reviewed by:** Theodore C. | Digital Marketing Communications Coordinator, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The platform was an eye-opener when we moved from Bronto to Klaviyo. Klaviyo has been an amazing organization to work with and we've been very happy with their performance and growth over the last two years. **What do you dislike about Klaviyo?** We wish their forms had more functionality. While the basic sign-up form is great, however, if the customer clears their cookies they get the new customer sign-up form and there is no data validation to check to see if they're already a customer. **What problems is Klaviyo solving and how is that benefiting you?** We've been able to add additional touch points with automated flows which has helped increase our customer retention rate and helped us continue to inform and delight our customers. ### 31. Klaviyo has been the easiest email marketing platform I have used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The best thing about Klaviyo are the email templates. It has never given me issue with image sizing which was a huge problem on other email platforms. I also love the support through chat or email. Everyone that I have engaged with has been super helpful and great. **What do you dislike about Klaviyo?** The product feed - I do not trust what I cannot see and don't like that I cannot see it live in the template. I never use it. **What problems is Klaviyo solving and how is that benefiting you?** The ease of use - nothing overly complicated (although I still overthink everything), it still allows me to complete the task without getting frustrated with the process. ### 32. First Impressions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo has opened up incredible opportunities for Eventbrite's customer-focused email marketing. The combination of automation and data connectivity gives us a much greater latitude to reach our customers in more meaningful ways at important times in their customer lifecycle. **What do you dislike about Klaviyo?** I am not very keen on the organizational capabilities. Being able to effectively folder campaigns, lists and segments - particularly with the number of global teams that are using the product - would make for a much better user experience. **What problems is Klaviyo solving and how is that benefiting you?** Being able to combine our customer data with our email automation has opened up a lot of possibilities that we did not have previously. We still have a lot to learn on how to maximize this connection. ### 33. I love Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Klaviyo?** I really love how Klaviyo breaks down the analytics. the flows make ongoing emails so easy ! . **What do you dislike about Klaviyo?** The prices are a bit high each time my email list grows **What problems is Klaviyo solving and how is that benefiting you?** Understanding how to create emails that convert ### 34. User friendly and effective. I get excited about what I can accomplish using Klaviyo. **Rating:** 5.0/5.0 stars **Reviewed by:** Erica D. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The flow creator makes it easy to see and communicate automations **What do you dislike about Klaviyo?** That I cannot preview mobile the same way as desktop. It would be best to see both the desktop and mobile at the same time or be prompted to see mobile. In a mobile first world, I constantly forget to double check the layout and that sucks. **What problems is Klaviyo solving and how is that benefiting you?** We are solving complex departure and date-based automations. We can easily tag customers and ensure they complete other more important flows before entering these date-based flows. Its great! ### 35. Taking our email automation to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Dina M. | Director of Content and Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Though the advanced flows we have expanded our revenue streams and opened up our ability to upsell numerous additional products to our customers. **What do you dislike about Klaviyo?** We are unable to create full customer profiles because each transaction by a customer overrides the previous one. However I believe that this is being worked on by Klaviyo to allow this functionality **What problems is Klaviyo solving and how is that benefiting you?** We were very limited in our upsell abilities and the flows allow us to sell much more to our existing customers. We also did not have a lead generation program before Klaviyo. ### 36. So much more robust than mailchimp **Rating:** 5.0/5.0 stars **Reviewed by:** Carolyn L. | CEO , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Love the knowledgeable team and the features that you can't get anywhere else. **What do you dislike about Klaviyo?** You lose testing results if you stop a 50% random sample. **What problems is Klaviyo solving and how is that benefiting you?** personalized emails. better open and targeting rates. ### 37. All your user data in one spot **Rating:** 4.0/5.0 stars **Reviewed by:** Audrey S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I like that Klaviyo integrates with Segment which allows me to see a full user activity history and send sms and email at key points in their journey. **What do you dislike about Klaviyo?** We are migrating from mailchimp and I don’t like the extremely long wait to export user lists. Sometimes upwards of 40 minutes. I believe it’s tied to whenever Klaviyo runs a job, but it has caused us to miss projected send times. **What problems is Klaviyo solving and how is that benefiting you?** Solving combining sms and email for marketing purposes, not just transactional, in one spot. ### 38. So thankful we switched **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo is more integrated with our site **What do you dislike about Klaviyo?** Some WYSWYG features don’t work as I’d like **What problems is Klaviyo solving and how is that benefiting you?** A lot easier to report and track our sales and attribute them to email ### 39. Exceptional Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** When I starting using Klaviyo over 3 years ago, I was amazed by how much 1x1 attention I received from my rep. At the time she had 80 clients but was able do devote an hour every week to getting me on boarded with the new tool for my company. I have since brought Klaviyo to other companies I’ve worked for. **What do you dislike about Klaviyo?** I wish there was a way to analyze certain cohorts after a campaign send, rather than having to separate out into multiple sends. **What problems is Klaviyo solving and how is that benefiting you?** We are able to communicate with both app users and website visitors/purchasers. ### 40. The most powerful program for targeted marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Marisa R. | Graphic Designer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I love the power that Klaviyo allows for when it comes to maximizing segmentation, and allowing a company to communicate with its customers in a personalized way. **What do you dislike about Klaviyo?** Klaviyo can feel overwhelming when you are a part of a small team, managing a multitude of flows is confusing and hard to oversee it all unless you have the bandwidth. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo has solved our issues of sending every single email to every single subscriber. ### 41. Love segmenting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I find segmentation based on product purchases and collection interaction very useful. **What do you dislike about Klaviyo?** Preview limits on email sends! They’re too low and hurt during promo periods. **What problems is Klaviyo solving and how is that benefiting you?** More everyday. I’m just scratching the surface with capability. ### 42. Helps create beautiful emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I love the design templates and how easy it is to build out attractive and custom emails. **What do you dislike about Klaviyo?** Lack of phone support. Sometimes there has been difficulty describing our issue in chat and getting a resolution **What problems is Klaviyo solving and how is that benefiting you?** Segmentation has really helped us to Target our most engaged customers and send content that will specifically apply to them ### 43. I am learning a ton. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** I really enjoy the workshops, especially showcasing different companies using Klaviyo. Also, the tech support team helped me resolve an issue before start. **What do you dislike about Klaviyo?** I don't like the workshops being crowded. **What problems is Klaviyo solving and how is that benefiting you?** The templates and premade flows are helpful. ### 44. Klaviyo is a powerful tool that make its easy to leverage even with limited bandwidth. **Rating:** 4.5/5.0 stars **Reviewed by:** Anne K. | Anne Karonis, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Flows, segmentation, customer tagging, reports **What do you dislike about Klaviyo?** I would like more built-in suggestions tailored to my goals and industry **What problems is Klaviyo solving and how is that benefiting you?** Automation helps since we are such a small team ### 45. Multi Purpose Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The data science and ability to target customers **What do you dislike about Klaviyo?** Sometimes it can be difficult to navigate **What problems is Klaviyo solving and how is that benefiting you?** Automating emails ### 46. Best email provider for ecommerce brands who like to make money **Rating:** 5.0/5.0 stars **Reviewed by:** Nichelle H. | CEO, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo has made the impossible, possible. It helps you use the customer data you need to send smart emails. Your customers will love your emails because you know what they want. **What do you dislike about Klaviyo?** There's nothing I dislike about this product **What problems is Klaviyo solving and how is that benefiting you?** We're sending emails that really work. Customers open and click and buy. ### 47. Very informative **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** It was very informative and I have a lot of things I want to try out on our platform. **What do you dislike about Klaviyo?** I dislike how unorganized the event was and overcrowded **What problems is Klaviyo solving and how is that benefiting you?** We're solving our open rates and conversions. ### 48. Simply the Best **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan M. | Chief Marketing Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Klaviyo has this rare ability to be the best option for someone who is new to email marketing or just starting business but also have everything a seasoned marketer or an established brand could need to scale and maximize their ROI. **What do you dislike about Klaviyo?** A useful feature would be to add the ability to group the image library into folders. **What problems is Klaviyo solving and how is that benefiting you?** I find the segmenting and metric reporting in Klaviyo to be easier and more detailed than our CRM and will sometimes use Klaviyo to pull information I need for non-emailing purposes. ### 49. Klaviyo rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan K. | Senior Brand Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** Segmentation is key and has been one of the most useful things for us using klaviyo. So many capabilities. **What do you dislike about Klaviyo?** It can feel overwhelming but overall is very useful. **Recommendations to others considering Klaviyo:** It's well worth it if you have the time to spend with it **What problems is Klaviyo solving and how is that benefiting you?** getting information to the right customers and giving people what they want ### 50. Great for both beginners and experts! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2019 **What do you like best about Klaviyo?** The capabilities and offerings that Klaviyo has to offer **What do you dislike about Klaviyo?** Little overwhelming - a lot of different capabilities to implement all at once! **What problems is Klaviyo solving and how is that benefiting you?** All the problems! ## Klaviyo Discussions - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.](https://www.g2.com/discussions/i-have-not-figured-out-how-to-do-a-nice-background-for-my-emails-i-have-tried-saving-a-photo-at-various-sizes-it-always-looks-distorted-too-large-or-with-obvious-repeat-lines) - 1 comment, 1 upvote - [How can I edit text overlay on an image?](https://www.g2.com/discussions/how-can-i-edit-text-overlay-on-an-image) - 1 comment, 1 upvote - [Get someone out of waiting in flows](https://www.g2.com/discussions/get-someone-out-of-waiting-in-flows) - 1 comment, 1 upvote - [How did you learn Klaviyo](https://www.g2.com/discussions/29576-how-did-you-learn-klaviyo) - 1 comment, 1 upvote - [View Klaviyo pricing details and edition comparison](https://www.g2.com/products/klaviyo/reviews?order=most_recent%26_pjax%3D%23pjax-container&page=6§ion=pricing&secure%5Bexpires_at%5D=2026-09-29+05%3A29%3A29+-0500&secure%5Bsession_id%5D=b0573bae-f959-4052-9e17-6e1f451a9313&secure%5Btoken%5D=fcd223f43aaaab5ae97e92f49ab830ab68a002d658191a18d72313c66ee41197&format=llm_user) ## Klaviyo Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Platform Basics** - Dynamic Segmentation - Journey Optimization **Collection** - Authentication - Review Forms - Personalization - Engagement - Community Q&A **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction - Multi-Language **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Additional Functionality** - Reminders - Review Monitoring - Email Reminders - Monitoring - Performance Metrics - Surveys & Feedback - Activity Tracking - Data Import/Export - Review Notification - Reporting & Statistics - Feedback Management - AI Copilot - Real-Time Analytics - Survey/Poll Management - Activity Dashboard - SMS Messaging - CRM - Visual Analytics - Purchasing & Receiving - Real-Time Notifications - Customizable Reports - Response Management - Customizable Branding - SEO Management - Engagement Tracking - Review Badge Management - Negative Feedback Management - Social Sharing - Real-Time Data - Dashboard - Communication Management - Sentiment Analysis - Alerts/Notifications - Customizable Templates - Commenting/Notes - Template Management - Customer Experience Management - Social Promotion - Campaign Management - Email Management - Review Request - Multi-Location - Multi-Channel Campaigns - Chat/Messaging **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Text Message (SMS) - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Use Cases** - E-commerce - Retail - Customer Service **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Administration** - Incentives - Syndication - Insights - Content - Sampling **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Display Options** - Badges - Widgets - Third-Party Integrations - Marketing - Social Media Integration - Website Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Generative AI** - AI Text Generation - Generative AI **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Klaviyo Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,263 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.4/5.0 (1,759 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,212 reviews)