G2

Roshmy S.

Salesforce Product Owner/PMO

Enterprise (> 1000 emp.)

9/16/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Agentforce Marketing Makes Campaigns Truly Adaptive and Agentic"

5/5

What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What I like most about Agentforce Marketing is that it moves marketing from being primarily automation-driven to being truly agentic and adaptive.

Traditional Marketing Cloud can execute journeys based on predefined rules and customer behavior. With Agentforce Marketing, agents can use unified Data 360 context to help identify audiences, create and personalize content, orchestrate journeys, and optimize engagement dynamically. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

One area I would be cautious about with Agentforce Marketing is giving an AI agent too much autonomy too quickly. Marketing decisions can have a direct impact on customer experience and brand reputation, so I would want appropriate human oversight, especially for audience selection, messaging, frequency, and high-impact actions. Review collected by and hosted on G2.com.

What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?

What I see Agentforce Marketing solving is primarily the fragmentation, scale, and responsiveness problems in traditional marketing.

First, customer data is often spread across marketing, CRM, service, commerce, analytics, and external systems. Agentforce Marketing uses Data 360 as a unified data foundation, so agents can work with a more complete, real-time customer context rather than relying on isolated campaign data. (Salesforce)

Second, traditional journeys are often predefined and linear. Agentforce Marketing can make journeys more adaptive—using customer signals to personalize the audience, content, timing, and next action. That means we’re moving from “send campaign → wait → send next campaign” toward an experience that can respond to what the customer is actually doing. (Salesforce)

Third, there’s a capacity problem. Marketers spend significant time building audiences, creating content, setting up campaigns, monitoring performance, and analyzing results. Agents can assist with or execute many of these activities, allowing marketers to spend more time on strategy, creativity, and business outcomes. (Salesforce)

And finally, it helps address the limitation of one-way communication. Agentforce Marketing is designed to support two-way, contextual conversations across channels rather than treating marketing as simply outbound messaging. (Salesforce)

From my perspective, the benefit is not just automation. The real value is connecting unified data, intelligence, and execution so that marketing can become more personalized, responsive, and scalable.

As a Solution Architect, I would measure the benefit through outcomes such as improved engagement, faster campaign execution, better personalization, reduced manual effort, and stronger alignment between marketing, sales, and service. Review collected by and hosted on G2.com.